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Pura Goa Giri Putri is one of the spiritual tourism destinations located in Nusa Penida District, Klungkung Regency. This temple is situated at an altitude of approximately 150 meters above sea level and has a total length of about 262 meters. Pura Goa Giri Putri offers sacred spiritual value and unique natural features, yet it has not received optimal exposure in the digital realm. This study aims to design a marketing model for the eco-spiritual tourism of Pura Goa Giri Putri, Nusa Penida, Klungkung Regency, by utilizing social media as an effective promotional tool. A qualitative approach was employed in this research, with data collected through in-depth interviews with temple managers, tourism office representatives, community leaders, and tourists. The data collection techniques included participant observation, in-depth interviews, and documentation. Data analysis was conducted using a qualitative descriptive method supported by SWOT analysis. The findings reveal that the primary strengths of this tourist attraction lie in its spiritual significance and natural uniqueness within the Pura Goa Giri Putri cave. The main weakness is the limited digital promotion. Opportunities include the growing trend of spiritual tourism and the increasing use of social media, while the main threat is competition from other destinations that are more digitally prominent. Based on the SWOT analysis, a digital marketing strategy was formulated through social media, emphasizing the creation of strong visual and narrative content, collaboration with tourism influencers, and the optimization of platforms such as Instagram, YouTube, and TikTok. This marketing strategy in the form of a social media-based marketing model is expected to serve as a reference for promoting and marketing the existence of Eco-Spiritual Tourism at Pura Goa Giri Putri, especially in the island region of Nusa Penida.

Jamalsari Village has rich local potentials, including natural tourism, agriculture, and traditional culture. Unfortunately, these potentials have not been optimally managed, and as a result, they have not significantly contributed to the community’s welfare. In response to this issue, a community service program was conducted with the goal of empowering the residents in developing tourism and creative economies based on local potentials. The approach used was participatory, where the community was actively involved in every stage of the activity, from identifying potentials and problems to training, mentoring, and evaluating the outcomes. Key activities in this program included training local tour guides to enhance residents' capacity in welcoming tourists, homestay management training as a form of community-based accommodation, and training on processing local products such as cassava chips and opak (crispy rice cakes). In addition, the community was encouraged to utilize social media as a promotional tool for products and tourist destinations. The results of these activities showed an increase in the community’s capacity and awareness in managing the village’s potential. The establishment of the Tourism Awareness Group (Pokdarwis) became one of the success indicators, where this group actively managed tourism activities independently. Furthermore, several prototypes of creative economy products have been successfully produced and widely recognized through digital promotion. This program successfully encouraged active participation from the community in promoting and managing the village as a local wisdom-based tourist destination. The success of this initiative shows that community empowerment oriented towards local potential can be an effective and sustainable approach, with the potential to serve as a replicable model for other villages with similar characteristics. Additionally, with this program, the community began to have a better understanding of the importance of environmental sustainability and cultural preservation in tourism development. This program also opened new opportunities for improving the residents’ economy, creating jobs, and reducing dependence on less sustainable economic sectors.

Tourism is currently a rapidly growing sector, particularly in line with social change and technological advancements. In this context, ecotourism is becoming an increasingly popular approach because it prioritizes the principles of environmental sustainability, local cultural preservation, and improving community welfare. One innovative form of ecotourism is the development of agroforestry-based tourism, which integrates environmentally friendly agricultural and forestry practices. One concrete example of this concept is the Dawuhan Kopi area in Semarang Regency. This area has developed a coffee forest farming system as a primary tourist attraction, aiming to combine nature conservation and community economic development. This study aims to comprehensively examine how coffee agroforestry management in Dawuhan Kopi is implemented as a form of ecotourism and to analyze various optimization efforts that have been and are being implemented. The research method used is a qualitative descriptive approach with data collection techniques such as field observations, in-depth interviews with stakeholders, and documentation. The results reveal that the management of the coffee agroforestry area in Dawuhan Kopi still faces various challenges, particularly in terms of institutional framework, tourism product packaging, availability of supporting facilities, and local community empowerment. To address these issues, a comprehensive improvement strategy is needed, ranging from strengthening institutional capacity, innovation in tourism packages, developing basic infrastructure, and increasing active community participation in every management process. This research is expected to make a positive contribution to the development of a sustainable agroforestry-based ecotourism model and serve as a reference for other regions with similar potential to implement the same concept adaptively and contextually.

This study aims to analyse the practices of community-based tourism development, the level of community participation and to formulate a collaborative development model to strengthen its management system. A qualitative approach with a case study design is employed. The researcher conducted observations of community-based tourism practices, in-depth interviews with local residents and a review of relevant literature. The collected data will be analysed using a descriptive qualitative method. The data will be reduced, verified, and concluded based on the analysis carried out. The research findings indicate that although there is considerable potential for adventure tourism, there are still significant shortcomings in its development. Therefore, a collaborative development pathway is needed to enhance the management system in the future, so as to generate meaningful social implications for the local community.  

The research activities carried out in Cipancar Village, Subang Regency, West Java focused on efforts to develop the local tourism sector through digital promotion strategies. One of the leading destinations in the village is Curug Cijalu, a natural waterfall that has great potential but is still minimal in terms of digital exposure. This study aims to design a social media-based promotion strategy, especially TikTok, Instagram, and YouTube, to increase the attractiveness and reach of tourists to Curug Cijalu. The methods used include field observation, interviews with local stakeholders, and creative content production tailored to the characteristics of each digital platform. The results of the implementation show that an attractively packaged visual approach can increase audience interaction, expand the reach of promotion, and build a positive image of the destination. In addition, the use of social media also plays a role in encouraging local community participation and the development of digital literacy. Therefore, social media has proven to be an effective tool in supporting the promotion of sustainable tourism in rural areas.  

This study aims to examine the role of ecotourism in mangrove conservation and its appeal to tourists at Mangrove Beach Paluh Getah, Deli Serdang Regency. A qualitative approach was used, with data collected through direct observation and interviews with local communities and visitors. The findings indicate that ecotourism plays a significant role in rehabilitating mangrove ecosystems by engaging both residents and tourists in regular mangrove planting activities. Moreover, ecotourism positively impacts local livelihoods by promoting sustainable businesses such as tour guiding services and mangrove-based products. The natural beauty, biodiversity, and educational tourism programs serve as key attractions for visitors. Local communities actively manage the area through tourism awareness groups and cooperatives, enhancing both social and economic sustainability. However, challenges remain, including limited facilities and insufficient promotion. Therefore, sustainable development strategies involving collaboration between communities, the government, and the private sector are essential. Ecotourism at Paluh Getah Mangrove Beach holds great potential as a model for coastal area management that integrates conservation and community empowerment.  

Tourism is one of the strategic fields to obtain foreign exchange and support national and regional development. Indonesia has a rich diversity of tourist destinations, spread across the country. One of the regions famous for its beautiful and attractive tourist destinations is East Manggarai Regency, East Nusa Tenggara Province (NTT). This regency has various tourist destinations that attract attention and have unique characteristics. Currently, the focus of the community, particularly the people of East Manggarai Regency, is on the Watu Pajung Beach and Rana Tonjong Lake tourist destinations in Nanga Mbaur and Nanga Mbaling villages, Sambi Rampas sub-district. Considering its potential to increase regional income, this destination is specifically regulated through the East Manggarai Regency Regional Regulation Number 7 of 2016 concerning the management of the Watu Pajung Beach and Rana Tonjong Lake tourism area.This research uses empirical juridical methods, collecting data through interviews, observations, and literature studies. The results of the study show that the implementation of the function of the East Manggarai Regency Tourism Office has shown an increase, but it is not yet optimal. Based on field experience and information obtained, the researcher can provide suggestions and input, namely: The Tourism Office must be more serious in overcoming the obstacles of managing the Watu Pajung Beach and Rana Tonjong Lake tourism to achieve optimal results, and the Local Government supports with larger budget assistance so that the management of tourist destinations is smoother.

This study aims to formulate a strategy for developing community-based ecotourism in Egon Buluk Village, Sikka Regency. This village has high natural tourism potential, such as Mount Egon, Blidit hot springs, protected forests, and Meang Miak waterfall. However, tourism development has not been optimal due to limited facilities, human resources, and promotion. The study used a descriptive qualitative approach with data collection techniques through interviews and literature studies. The analysis was carried out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) method. The results of the analysis indicate the need for a strategy to strengthen local institutions, increase community capacity, develop infrastructure, and utilize external support from the government and universities. The development of ecotourism that actively involves the community is expected to encourage environmental conservation while improving local welfare in a sustainable manner.

Regional tourism development is a crucial strategy for driving local economic growth and preserving cultural heritage. However, field conditions often reveal that policy implementation does not always proceed optimally. The Sekarsari Bathing Area in Mojokerto City is one of the tourism sites targeted by development policies, yet it has not demonstrated significant impact on community welfare or tourism attractiveness. This study aims to evaluate the implementation of regional tourism development policies at the Sekarsari site using William N. Dunn’s policy evaluation theory, which includes six criteria: effectiveness, efficiency, adequacy, equity, responsiveness, and appropriateness. This research adopts a qualitative approach with a case study design. Data were collected through in-depth interviews, field observations, and document analysis from various stakeholders such as the tourism office, site managers, local businesses, and community members. The research instruments were developed flexibly and iteratively according to field dynamics. Data analysis was conducted through data reduction, data display, and conclusion drawing in an interactive manner. The findings reveal that the tourism development policy at Sekarsari has not yet yielded optimal outcomes. The main weaknesses lie in the lack of community participation, uneven distribution of economic benefits, and limited innovation and promotion. Although there have been improvements in basic infrastructure and a modest increase in visitor numbers, the policy has not been fully responsive to local needs. In conclusion, the current policy does not fully meet Dunn’s six evaluation criteria and requires revisions in both strategic planning and technical implementation. This study recommends that future tourism policies be more community-based, inclusive, and adaptive to local contexts. For future research, a mixed-methods approach involving quantitative and geospatial analysis is suggested to strengthen comprehensive evaluative evidence.    

This study aims to analyze the community-based sustainable tourism development in Sukarara Tourism Village, Central Lombok Regency. In the context of the NTB regional government's initiative to promote 99 tourism villages, this research employs a qualitative method with a case study approach to explore the role of the community in preserving local culture, enhancing the economy, and protecting the environment. The results of this study show that the collaboration between the community and the government in Sukarara Tourism Village has created sustainable and inclusive tourism, positively impacting both the community and the environment. The village government emphasizes the importance of preserving the ikat weaving tradition and effective environmental management, despite facing challenges related to infrastructure and human resource skills. Community involvement through Pokdarwis groups is crucial in planning and implementing tourism activities. Innovations in local product development, such as handicrafts and traditional foods, are optimized through effective training and promotion. The community also provides tourism services, including homestays and local guides, to enhance visitor experiences. Community involvement in decision-making through village meetings ensures that tourism policies reflect local needs. Environmental preservation is carried out through cleanup programs and education for tourists, while infrastructure development is improved with community participation. With a collaborative approach, Sukarara Tourism Village can become a successful example of sustainable tourism that benefits future generations.

The Perintis Lake area in Bone Bolango Regency, Gorontalo Province, faces a growing conflict between tourism investment and environmental conservation. This study aims to analyze the impact of tourism infrastructure development on the lake’s ecosystem, highlight the importance of conservation, and provide strategic recommendations for sustainable tourism development. Using a qualitative-descriptive approach, the research is based on field observations, literature review, and regional policy analysis. Findings show that unregulated investment activities, particularly constructions along the lake's buffer zone, have led to environmental degradation, such as water pollution, habitat loss, and ecological imbalance. Conservation efforts remain fragmented and lack integration into broader development planning. The study recommends the implementation of sustainable spatial planning policies, stricter environmental regulations, and active community involvement. Collaborative governance between local authorities, private investors, and environmental stakeholders is essential to ensure that economic development aligns with ecological preservation. Striking a balance between investment and conservation is key to maintaining Perintis Lake as a resilient ecotourism destination for future generations.

This study aims to analyze the role of local values in the sustainable management of peatlands in Dayun Village, Siak Regency, Riau Province. The research applies a descriptive qualitative method using a normative-empirical approach. Findings indicate that although formal customary law structures are no longer present, local communities continue to apply traditional values in land management. Activities include sustainable watermelon farming, batik training using watermelon leaves, and processing agricultural products into local goods such as juices and watermelon-based snacks. Furthermore, educational tourism initiatives emphasize Malay cultural preservation, environmental awareness, and social revitalization. Community activities such as group exercises, outbound games, forest fire prevention education, and crafts training are led by the local tourism awareness group (Pokdarwis). These reflect a transformation of local values into tangible actions supporting ecological sustainability and community economic growth. The study also highlights the importance of local leadership and external collaboration in implementing these grassroots initiatives successfully.

The Nyanggring cultural tourism village in Tlemang Village, Lamongan, is a local wisdom-based tourism development initiative with a focus on environmental sustainability. Synergy between local communities and managers is key to creating this sustainability. However, challenges in implementing environmentally friendly management and actively involving the community are still faced. This study uses a qualitative approach with in-depth interview techniques and participatory observation. Research informants consisted of local communities, tourism village managers, and policy makers. Data were analyzed using thematic analysis techniques to identify supporting and inhibiting factors in sustainability-based cultural tourism management. The findings show that collaboration between the community and managers in preserving culture and the environment is very significant. The community is involved in maintaining cultural sites, managing cultural tourism villages, and developing local tourism products. However, there are still challenges such as lack of capacity training and minimal incentives for communities who are active in management. The synergy between the local community and the Nyanggring tourism village managers in Tlemang Village has made a positive contribution to environmental sustainability, but requires more support in terms of training and policies to optimize the results.

This study aims to describe the process of empowering coastal communities through the development of community-based ecotourism in Telukawur Village, Tahunan District, Jepara Regency. This study uses a descriptive qualitative approach with a case study method. Data was collected through interviews, observations, and documentation. The results of the study show that empowerment is carried out through skills training, strengthening local institutions, developing cultural and environment-based tourist attractions, and providing basic tourism facilities that are managed directly by the community. Ecotourism management is carried out in a participatory and mutual manner, reflecting the independence and ownership of the community over tourist destinations. This approach not only improves economic well-being, but also strengthens the preservation of the environment and local cultural values. This research emphasizes the importance of synergy between the community, government, and external parties in creating community-based sustainable tourism.  

This study aims to explore and analyze the mechanisms of participatory communication in community-based tourism development, with a focus on strengthening community participation and understanding the dynamics of communication in community-based tourism development in Jatiluwih Tourism Village. The study employs a descriptive qualitative approach, using purposive sampling techniques. Jatiluwih Tourism Village was selected due to its status as a UNESCO World Cultural Heritage Site since 2012 and its significant potential for community-based tourism development, despite the community participation remaining suboptimal. Key informants include community leaders, tourism village managers, and community members directly involved in managing tourism based on local wisdom. Primary data were collected through observation and in-depth interviews, while secondary data were obtained from relevant documents and reports. Data validity was ensured through triangulation by comparing interview results, observations, and documents. The findings reveal that participatory communication—through access, voice, and control—plays a crucial role in the development of community-based tourism in Jatiluwih Tourism Village. While it has had positive impacts, gaps in control highlight the need for more inclusive mechanisms to ensure equitable community participation. This study underscores the importance of applying participatory communication to realize inclusive and sustainable community-based tourism.    

The condition of coral reefs in Bali, especially in Badung Regency, is severely damaged due to waste from tourism activities. Conflicts of interest between traditional fishermen and tourism operators as well as limited funding are inhibiting factors for restoration efforts. This research aims to formulate ecological empowerment strategies based on multi-stakeholder collaboration in sustainable coral reef restoration in coastel areas of Bali. The method used is a literature study with a qualitative descriptive approach that utilizes secondary data sources. Some areas such as Nusa Penida show restoration success thanks to collaboration between NGOs and local communities. SWOT analysis shows the potential for ecotourism development as an opportunity for coral reef sustainability, but the threat from climate change remains a concern. The results emphasize that cross-actor collaboration, active community participation, and the support of local values such as Tri Hata Karana can increase restoration effectiveness. The implications of this research point to the importance of community capacity building, collaborative policy support, and local wisdom-based approaches as the basis for inclusive and sustainable marine conservation strategies.  

The development of tourism villages is an effective strategy to support environmental conservation and empower local communities. This study aims to describe the development of Simathani Marurup Tourism Village in Tulungagung Regency based on community empowerment. A descriptive qualitative method was employed, using four tourism village development indicators proposed by Prakoso (2022): setting, management, resources, and benefits, along with community empowerment approaches outlined by Widjajanti (2011). The findings indicate that the village has successfully utilized its geographical and cultural potential, with active community participation in management and partnerships with the government. Empowerment strategies applied include problem-based, need-based, rights-based, and asset-based approaches. The economic impact has begun to emerge, although distribution remains uneven. This study emphasizes the importance of integrating local potential with empowerment approaches to create an inclusive, participatory, and sustainable tourism village. Recommendations focus on strengthening the role of local government in training, funding, and supportive policy formulation.

This research examines tourist perceptions of the Sendangdalem rafting attraction in Kebumen Regency as a developing adventure tourism destination. Nature-based tourism, particularly adventure tourism, has experienced significant growth in line with the trend of tourists seeking authentic and challenging experiences. Through a qualitative approach with library research design, this study analyzes tourist perceptions across four main dimensions: physical aspects of the attraction, service quality, experience value, and sustainability practices. The results show that tourists positively perceive the varied and challenging river characteristics, although supporting facilities still need improvement. The experience value is formed through the integration of adventure, aesthetic, social, and educational values, with adventure value as the dominant dimension. Sustainability practices through local community involvement and conservation efforts are appreciated, but waste management and sanitation infrastructure still require improvement. The research implications emphasize the importance of infrastructure development with an environmentally friendly approach, capacity building for local guides, diversification of tourism products, and strengthening ecotourism narratives in marketing.

Tourism development must be able to provide benefits for local communities and tourists One of the benefits for local communities who participate in tourism, is to obtain income from tourism, and the protection of tourism assets in their villages. Tourism development in Magelang Regency refers to the decision of the Ministry of Tourism with the Ministry of SOEs which designates Borobudur Temple as one of the priority destinations developed in Indonesia. The government has a program to develop villages around Borobudur Temple with the aim of the community benefiting from tourism. Every state-owned company participates in developing tourism in the Borobudur area through the Village Economic Center (Balkondes) program. The development of Balkondes in the Borobudur Temple Area uses a community based tourism (CBT) model. Balkondes are managed by the surrounding community in each village to support the village economy and the welfare of the community itself through nature conservation, development of village attractions, preservation of traditions, customs and culture held by the community. Broadly speaking, community involvement and participation are key factors in the success of the implementation of community-based tourism. Community participation is a process in which the community becomes aware of supporting the situation they are facing and trying to find solutions to overcome the problems they face.

This study discusses “The Role of the Community in the Development of the Siregar Aek Nalas Beach Tourism Object in Uluan District, Toba Regency.” The purpose of this research is to examine how the community of Siregar Aek Nalas Village contributes to the development of the Siregar Aek Nalas Beach tourism object in Uluan District, Toba Regency.The research employs a qualitative method to analyze the natural conditions of the research object. This study is descriptive in nature, aiming to illustrate the actual conditions at the research site and present them based on field authenticity. Data collection methods include direct observation and field visits, as well as in-depth interviews to obtain and explore information from informants.The findings reveal that the Siregar Aek Nalas Beach tourism object has significant potential for development and proper management. However, its development remains suboptimal due to several factors, including the lack of community involvement, insufficient budget allocation for tourism development, inadequate supporting facilities, ineffective tourism promotion, and limited support from the local government. These challenges have hindered the progress of tourism development in the area.