Penerapan Komunikasi Partisipatif Dalam Pengembangan Pariwisata Berbasis Masyarakat di Desa Wisata Jatiluwih

This study aims to explore and analyze the mechanisms of participatory communication in community-based tourism development, with a focus on strengthening community participation and understanding the dynamics of communication in community-based tourism development in Jatiluwih Tourism Village. The study employs a descriptive qualitative approach, using purposive sampling techniques. Jatiluwih Tourism Village was selected due to its status as a UNESCO World Cultural Heritage Site since 2012 and its significant potential for community-based tourism development, despite the community participation remaining suboptimal. Key informants include community leaders, tourism village managers, and community members directly involved in managing tourism based on local wisdom. Primary data were collected through observation and in-depth interviews, while secondary data were obtained from relevant documents and reports. Data validity was ensured through triangulation by comparing interview results, observations, and documents. The findings reveal that participatory communication—through access, voice, and control—plays a crucial role in the development of community-based tourism in Jatiluwih Tourism Village. While it has had positive impacts, gaps in control highlight the need for more inclusive mechanisms to ensure equitable community participation. This study underscores the importance of applying participatory communication to realize inclusive and sustainable community-based tourism.