Publication Search

The phenomenon of variations in slogan language in advertisements in Malacca district offline uses various languages ​​consisting of Latin, Tetum, Dawan and English. The seller's aims and objectives are conveyed briefly and concisely through the slogan and advertisement. The phenomenon of variations in advertising language will have an impact on people's understanding of offline site advertisements. The aim of this research is to determine the various variations of language used by sellers in promoting their merchandise. The method used in this research is qualitative description. The results of this study show that the phenomenon of using advertising language in Malacca district, especially on shopping sites, is increasingly diverse and gives rise to the phenomenon of language variations. However, in reality, not all people understand the forms of language variation and the function of language variation. In this research, variations in advertising language were identified, for example English, slang or social languages. The functions of language variations identified are informative function, directive function and expressive function. The advertising language used by online shopping sites should be able to provide clear information and be easily understood by the public so that goals can be achieved.

There are 5,480 contents of animals torture spread across the world, and 1,626 of these contents come from Indonesia. This figure indicates that the content of torture in Indonesia has occurred so much and massively. The creator made a public service advertisement entitled ”Stop Penyiksaan Hewan Sebagai Sarana Hiburan”. The purpose of writing is to explain to the reader or audience how important it is to prepare a concept for making a public service advertisement. In this advertisement, the creator of the work acts as a copywriter. There are several stages in the creation of this work, namely pre-production, production and post-production. The copywriter's job is to create scripts, concepts and also create creative work plans. The creation of the script must follow the concept that has been made previously by the creator of the work and the art director. The creator of the work also helps in the production stage, such as taking footage and conducting interviews. In the post-production stage, the copywriter also helps with editing and also fills in voice over. The creator's hope is that the public service advertisement entitled ”Stop Penyiksaan Hewan Sebagai Sarana Hiburan” can educate the audience to understand how important it is to prepare the concept of a public service advertisement. The conclusion of this research is that a copywriter must be able to create a manuscript according to a previously created concept with limited time and the copywriter also needs to do target audience research.

The complexity of meaning in advertising involves not only elements of Language that play a role in conveying meaning but play a role in conveying meaning but also elements of nonverbal Language and other visual means. Therefore a visual approach is needed to understand complexity. This article discusses the visual analysis of scarlet Whineting's advertisement in collaboration with Song Joong Ki as a Brand Ambassador. Data analysis techniques use the concepts of Kress and Leeuwen's theory. The results of this study integrate aspects in scarlet whitening advertisements, Song Joong Ki's version of scharlet whitening advertisements succeeded in creating strong visual appeal, presenting products to beauty and forming socio-cultural values about beauty, especially in Indonesia-South Korea. This study used qualitative descriptive method.    

Viral Marketing is the digital version of Word of Mouth marketing, involving the creation of videos, advertisements and other marketing content that is so contagious that customers will search for it or share it with friends. Poco Smartphone is a product that implements viral marketing activities by launching a product that is different from the others. The purpose of this research is to determine viral marketing, purchasing decisions, and the magnitude of the influence of viral marketing on Poco Smartphone purchasing decisions. The theories used in this research are marketing communication theory, viral marketing theory, social media theory, and Purchasing Decision theory. This research is quantitative research with a survey method and the data collection technique used was using a questionnaire. The population in this study was 2464 members of the Poco X3|X3 PRO|X3 GT Indonesia Facebook group and the sample used was 96 respondents who were calculated using the Taro Yamane formula. The sample data collection technique in this study used simple random sampling. This research uses simple linear regression data analysis techniques. The results of this research show that there is an influence between 1) viral marketing providing good results from statements in each dimension of messengers, messages and environment with an average gain of 4.19. 2) purchasing decisions provide good results from statements for each dimension such as Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, and Post-Purchase Behavior with an average of 4.26. 3) The influence of viral marketing on Poco smartphone purchasing decisions has a high level of influence, as can be seen from the large correlation value (r) of 0.866 and the R Square value of 0.749, which means that variable X (Viral Marketing) is influenced by variable Y (Purchasing Decision) of 74 .9%, while the remaining 25.1% is influenced by other factors outside of this research.

This research aims to analyze the visuals of Lyodra Ginting's version of the Samsung advertisement on YouTube. This research uses a qualitative descriptive method. Data collection techniques include documentation and data sources from YouTube and Samsung Indonesia. Data analysis techniques use the concept of visual hierarchy theory. The results of this research are advertising which has attracted the interest of many researchers because hierarchy theory provides an in-depth analysis of the visual elements that enhance the image of a product

This study aims to obtain data on smoking behavior among female students of FIS State University Jakarta. To get a clear picture of smoking behavior and the factors that cause female students to smoke at the Faculty of Social Sciences, State University of Jakarta, researchers used a descriptive approach. Several data collection techniques were carried out with semi-structured interviews, participant observation, document analysis and field notes. This research was conducted for five months from January to June 2024. The results of the study concluded that there are two factors behind the behavior of female students to smoke. Internal factors are from within oneself and from the family. Relieving stress is the reason from within them to smoke. While the family is their support for smoking because family members who smoke encourage students to smoke. External factors also influence female students to smoke, namely from friends and cigarette advertisements themselves. Then there is a deviation of differential association because the process of female students to learn to smoke comes from family and friends, which proves that deviation can be done from the learning process.  

Stress can be defined as a physiological and psychological response that occurs when individuals experience pressure or burdens that exceed their ability to cope. Stress in adolescents can be caused by various influencing factors such as academic demands, family problems, conflicts with peers, teenage romance and identity problems. However, teenagers still have a low understanding of the dangers of stress, in addition to the lack of optimal information through public service advertisements, especially for teenagers. The aim of the design is to build an "Electronic Poster for Public Service Advertisements about the Dangers of Stress that is informative, communicative, educative, effective and easy to understand for teenagers aged 10-18 years in Padang City." This design method uses the glass box method, namely a design method that is carried out rationally and logically on the work based on the information obtained, based on: analytical, synthetic and evaluative to get the best solution. The approach uses 5W+1H analysis (what, when, where, who, why, how). Results of designing the main media for Electronic Posters for Public Service Advertisements about the Dangers of Stress in Adolescents and supporting media: leaflets, flayers, social media, x-banners, tote bags, t-shirts and stickers. This design can provide creative thinking visually, informatively, communicatively, educatively and effectively for teenagers aged 10-18 years.

This research aims to analyze the multimodality of Nicholas Saputra's version of Kanzler nugget advertising images on Instragram. This research uses a qualitative descriptive method. Data collection techniques in the form of documentation and data sources from Instagram Kanzler's friends describe Nicholas Saputra as Brand Ambrasador. The data analysis technique uses Kress and Leeuwen's theoretical concepts. The results of this research are that by integrating these three aspects, Nicholas Saputra's version of the Kanzler nugget advertisement succeeded in creating a strong visual appeal, conveying the message effectively, and building friendly relationships with consumers.    

The use of critical theory as an analytical tool, especially in the context of the use of words in the Djarum 76 cigarette advertisement which raises critical questions. The aim of this research is first, to reveal the implied meaning in the Djarum 76 cigarette advertisement through a critical discourse analysis approach. Second, to explain the social meaning of the use of words in the advertisement in the context of general society. The method used is a critical discourse approach with an analytical descriptive method, which aims to describe the phenomena contained in the advertisement. This research limits its focus to the Djarum 76 cigarette advertisement. The research results show that the Djarum 76 cigarette advertisement has a distinctive presentation style with the use of humorous words but contains implied meaning. These words have become part of popular culture and are able to attract people's attention. Apart from that, Djarum 76 cigarette advertisements are also known for their distinctive jargon, such as "wani piro?" and "I'll give you one wish", as well as Uncle Jin's style which contains social criticism implied in these words.

Language is one way to keep relationships in harmony. People use language to communicate, convey messages verbally and directly, and express feelings. Advertisements result from a combination of communication arts with aesthetics, are persuasive, and are aimed at some parts of society. This article analyzes the meaning of verbal and visual signs on the J&T Express Advertisement. It aims to identify the verbal and visual signs and explain the meaning of the verbal and visual signs in Expedition advertisements. This analysis used J&T Express advertisement as a primary data and documentation method to collect data. This article used a qualitative method, and the data was analyzed descriptively. The results show that five data points were discussed. The verbal and visual signs analyzed used semantic theory by de Saussure to find the signifier and signified; all data have the signifier and signified. This article used Barthes' theory to analyze the meaning and find the denotative and connotative meanings. In general, verbal signs have both denotative and connotative meanings. The two verbal signs discovered in the data, all the verbal signs have denotative and connotative meaning. Two visual signs in the advertisements also convey their meanings to enhance the delivery of the value of the products.

This study was conducted to determine whether people are interested in buying a product after seeing a product advertisement promoted through the TikTok application and to determine the effectiveness of promoting a product through the TikTok application. In this study, the research method used is descriptive research with a quantitative approach. The data collection method is a questionnaire (google form). Sampling is done by distributing questionnaire links with a target respondent of 200 people who on average use the TikTok application. The research variables in this research include marketing strategies, product purchasing power, and interest in buying products after seeing advertisements aired on the TikTok application. The results showed that TikTok application users consider product promotions carried out through the TikTok application to be more effective than product promotions in other applications.    

The rise of eco-friendly products, makes advertising connected with protection efforts. One of the pioneer companies in green marketing to socialize zero waste is The Body Shop Indonesia. The Body Shop often emphasizes the attitudes of social values ​​and concern for the environment and then issues a campaign and advertisement which is often called Bring Back Our Bottles (BBOB). The purpose of this study was to determine the effect of green advertising version of #BBOB and green brand image on user attitude at The Body Shop Indonesia. Using a quantitative method by distributing questionnaires to 100 respondents with non-probability sampling. This study uses the S-O-R (Stimulus -Organism - Response) theory which is in accordance with the research phenomenon. The results show that green advertising and green brand image affect user attitudes in the bring back our bottles ad from The Body Shop Indonesia. Based on the results of research that has been tested using SPSS software through various tests and using the S-O-R theory it can be concluded that there is an influence of green advertising and green brand image which can be the latest innovation in developing marketing ideas so that they can influence user attitudes at The Body Shop Indonesia in a bring back our bottles advertisement.

Al-Hamidiyah Islamic Foundation's Instagram still needs a Marketing Public Relations strategy to increase the acceptance of new students. Marketing Public Relations at the Educational Institutions of the Al-Hamidiyah Foundation is needed because educational institutions need to convince prospective students due to the lack of public relations efforts to expose the message of the Al-Hamidiyah Foundation via Instagram. This study aims to determine the pull strategy, push strategy, and pass strategy used by Al-Hamidiyah's Marketing Public Relations. This study uses a descriptive analysis method with a qualitative approach. The data collection techniques used are interviews, observation, and literature studies. This study uses the theory of Marketing Public Relations namely Thomas L. Harris Pull, Push, and Pass Strategy. The results of this study are that the Pull Strategy provides prizes in the form of vouchers or gift cards by following the Al-Hamidiyah account through trivia quizzes, or giveaway, promoting advertisements/Instagram Ads. The Push Strategy is cooperating in posting content with influencers or media partners, sharing student activity content, outstanding students and facilities. The Pass Strategy is carrying out the blue ocean strategy & sharing learning program content and student activities.

The recruitment and selection activities for prospective partners at BPS (Central Statistics Agency) involve a process of seeking and acquiring applicants capable of collaborating with government institutions. Various recruitment and selection methods for BPS partner candidates are commonly employed by government agencies, including job postings, employee recommendations, collaboration with universities, advertisements, and so forth. However, with the current technological advancements, the internet has become a widely used medium for job seekers. One of the methods in use today is through the use of applications. The effectiveness and efficiency of using applications in the recruitment and selection of BPS partner candidates aim to determine how well these applications perform in the process at the BPS Palu Central Statistics Agency. This research is qualitative in nature with a descriptive approach. Data collection techniques involve observation and interviews with prospective BPS partners in Palu. The results of these methods indicate that the effectiveness and efficiency of using applications in the recruitment and selection process for partner candidates are highly effective. This is evident in the significant number of applicants who register and the smooth execution in line with the application's usage. Prospective partners are targeted accurately, understand the program, adhere to timelines, and bring about tangible changes. Any shortcomings, issues, or obstacles in using the application can be resolved effectively, although challenges such as server website downtime need improvement to optimize the application for recruiting BPS partner candidates.

Advertisements for soft drinks are less clear because they use economy of words. Noting that the arrangement and choice of diction, as well as the accuracy of punctuation, are advertising styles or features that must be paid attention to if the advertisement is to be closer to the audience. Theories such as word economy and language variety are the focus of the author's research. Advertisements for fizzy drinks such as Coca-Cola, Sprite, and Fanta are used. The first advertisement has a persuasive, informative and reminiscent impression. However, the language style used in the advertisement depends on the purpose of the advertisement and the person being spoken to. Different uses, formalities, and means of language. In advertising, icons, symbols, models and texts are identified through language analysis. The aim or intent of advertising is expressed by verbal media, such as language, and non-verbal media, such as images, colors and models. Images and models, which are visual representations of product offerings, consist of model expressions, symbols, or icons used as markers to attract customer attention.

Advertisements for soft drinks are less clear because they use economy of words. Noting that the arrangement and choice of diction, as well as the accuracy of punctuation, are advertising styles or features that must be paid attention to if the advertisement is to be closer to the audience. Theories such as word economy and language variety are the focus of the author's research. Advertisements for fizzy drinks such as Coca-Cola, Sprite, and Fanta are used. The first advertisement has a persuasive, informative and reminiscent impression. However, the language style used in the advertisement depends on the purpose of the advertisement and the person being spoken to. Different uses, formalities, and means of language. In advertising, icons, symbols, models and texts are identified through language analysis. The aim or intent of advertising is expressed by verbal media, such as language, and non-verbal media, such as images, colors and models. Images and models, which are visual representations of product offerings, consist of model expressions, symbols, or icons used as markers to attract customer attention.

The purpose of this study is to identify and analyze language errors in food advertisements on Instagram, particularly those related to phonological and morphological errors. The study was conducted by collecting samples of food advertisements on Instagram using a descriptive qualitative method. The data used in this study were words and phrases from Instagram food advertisements that had phonological or morphological errors. Data were collected through the observation and note-taking technique. The results of the study showed that there were phonological and morphological errors in the language. The most common error was the use of italics in foreign languages. The results of this study are expected to be used as one example of a language error case, particularly in the field of phonology and morphology.

This research ais to descrribe implementation of the Masteryy Learning Mode in teaching writing of advertisements, posters, and slogans in the eighth-grade class at SMPN 17 Semarang. The research method employs a qualitative descriptive approach, focusing on variables such as mastery learning, advertisements, slogans, and posters. The sample consists of one Indonesian language teacher and 30 eighth-grade students selected through purposive sampling. Data collection involves observation, Student Worksheets (LKPD), interviews, and documentation. The results indicate the effectiveness of the model's implementation, characterized by structured steps, a crucial role for the teacher, and active student involvement. Formative evaluation also aids in students' understanding and prepares them for higher levels.  

This research aims to determine the effect of using YouTube media on the ability to retell advertising content in class VIII students at SMP Negeri 1 Karangawen for the 2023/2024 academic year. The type of research used is true experimental with a Posttest Only Control Design. The population of this study was all students in class VIII of SMP Negeri 1 Karangawen and the selected samples were class VIII B as the control class and class VIII C as the experimental class. The data collection technique uses a test technique in the form of a posttest retelling the contents of the advertisement. Data analysis techniques used include validity testing, reliability testing, normality testing, homogeneity testing and hypothesis testing. The results of the hypothesis test showed that there was a difference between the experimental and control class posttests. The results obtained were tcount 0.391 > ttable 0.254 and significance 0.00 < 0.05. Based on these results, it can be concluded that there is an influence of the use of YouTube media on the ability to retell the content of advertisements in class VIII students at SMP Negeri 1 Karangawen for the 2023/2024 academic year.

Research conducted at the Medan City Regional Tax and Retribution Management Agency aims to find out and analyze the actual value of advertising tax revenue with the aim of increasing Regional Original Income (PAD). This research also seeks to understand and analyze the causes of the decline in advertising tax revenues, as well as the factors that cause low taxpayer compliance. Using a descriptive approach, this research relies on interview findings and data regarding advertising tax targets and realization from 2014 to 2018. Data analysis involves surveys at research locations to collect information and draw conclusions, comparing identified problems with relevant theories to obtain support.The lack of contribution from advertising tax revenues to the Medan City Regional Tax Revenue and Retribution Agency is hampering the increase in PAD, due to low performance in achieving predetermined targets and the ineffectiveness of existing regulations. These regulations, especially those that limit the placement of advertisements, such as prohibiting sidewalks and roads and requiring the placement of advertisements on privately owned land, create obstacles for advertising businesses in obtaining location permits. The lack of taxpayer compliance is influenced by several factors such as weak enforcement and supervision of Satpol PP, limited awareness of advertisers, tax officers' inadequate efforts to interact with taxpayers, the large number of taxpayers who do not report, and public expectations regarding the solution. advertising tax arrears.