Publication Search

This abstract explores the role of artificial intelligence (AI) in enhancing consumer satisfaction in Sichuan's online customer experience and service efficiency. With the rapid growth of e-commerce, understanding consumer preferences and behaviors has become crucial. AI technologies like chatbots, predictive analytics, and personalized recommendations are integrated into online platforms to streamline service delivery and improve user interactions. By leveraging data-driven insights, businesses can tailor their offerings to meet the specific needs of consumers, thereby increasing satisfaction levels. Furthermore, AI facilitates faster response times and more efficient problem resolution, leading to a seamless shopping experience. This study was conducted through an online questionnaire distributed to 380 Sichuan participants to measure their optimization and service efficiency satisfaction. The findings underscore that technical infrastructure, user acceptance and engagement, and service quality positively correlate with consumer satisfaction in AI experience improvement.

YouTube is one of the leading video-based social media platforms with a complex algorithm for recommending content to users. Understanding this algorithm is crucial for content creators to increase visitor numbers and audience engagement. This socialization activity aims to educate beginner content creators on video optimization strategies to enhance discoverability and recommendation by YouTube’s system. The socialization was conducted online via Zoom, utilizing presentations, interactive discussions, and simulations of YouTube Studio features. The results of this activity indicate an improvement in participants’ understanding of key factors influencing the YouTube algorithm, such as watch duration, user interactions, and metadata optimization. Some participants who implemented the taught strategies experienced up to a 30% increase in video views within a month. However, challenges remain in maintaining content consistency and utilizing YouTube analytics effectively. Therefore, continuous mentoring is necessary to help participants refine more effective strategies. This socialization is expected to enable content creators to maximize the YouTube algorithm to enhance their channel visibility and growth.

This research aims to conduct a bibliometric analysis of literature discussing the experience of using the project-based learning (PjBL) model in creative and entrepreneurship education. The method used is descriptive bibliometric analysis. The research results show increasing interest in PjBL in education, influenced by changes in the curriculum which emphasize project-based learning experiences and the role of technology in facilitating learning. PjBL not only improves technical skills but also soft skills such as communication, collaboration and time management, which are much needed in the modern world of work. The integration of technology in PjBL enables more interactive and interesting learning, increasing student engagement and motivation. In addition, this research highlights the importance of collaboration between researchers, educators and practitioners in developing learning models that are effective and relevant to the needs of industry and society. With a better understanding of user experiences in the PjBL context, learning practices can be developed more effectively to prepare future generations to face global challenges with creativity and confidence

Buy The Service (BTS) Trans Banyumas program is a government initiative aimed at providing a modern, efficient, and technology-based public transportation service in Banyumas Regency. To enhance public understanding of this service, various socialization programs have been conducted by PT Banyumas Raya Transportasi in collaboration with the Banyumas Regency Transportation Agency and relevant stakeholders. These socialization programs include Trans Banyumas Goes To School, Edutrans, community outreach, television broadcasts, and public information booths. Each program is designed to reach various community groups, particularly students, who constitute the dominant users of this public transportation service. Through presentations, discussions, field practice, and mass media utilization, the public is informed about the cashless payment system, service routes, operational schedules, and the benefits of public transportation in improving mobility efficiency. The results of these socialization efforts indicate an increase in public awareness of the BTS Trans Banyumas service, although passenger numbers remain fluctuating, especially during school holidays. Therefore, additional strategies are needed to attract more users from the working population and the general public to ensure the optimal and sustainable utilization of this service.

UMKM Jemari Ragil has successfully digitized its business by joining the e-commerce platform Shopee since September 2023 and reached international markets such as Malaysia. Although marketing strategies through Instagram, WhatsApp, and TikTok are effective, challenges arise from the limited understanding of technology by customers, who often need guidance in using E-commerce. This research aims to implement React JavaScript for the Jemari Ragil' MSME website. The goal is to overcome the main obstacles faced by the owner of Jemari Ragil. The research method includes problem and needs analysis, design and system design, implementation or application development, and system testing. The result of this research is the successful implementation of JavaScript React to build an efficient and interactive MSME website interface. Through the results of Usability Testing system testing and measured using the System Usability Scale (SUS) which resulted in a score of 76 with a good category, indicating that the system can be accepted by users and meets the established usability standards.

The aim of this community service activity is to provide counseling and evaluation about the importance of law-based education in the use of social media, as well as providing guidance for users to behave ethically and responsibly. The benefit of this social media wise education is that the public gains insight into the impact of media use. social and legal rules governing the use of this platform. The implementation methods we use are observation, socialization and mentoring. This socialization is provided by providing a direct understanding of the impact of using social media based on the laws governing the use of social media, so that people can be wiser in using social media. After the socialization, it is hoped that the public will gain a good understanding of the law, which can help social media users avoid legal problems and increase positive interactions in cyberspace.

Social media undeniably contributes to changing how a teacher figure is portrayed and how communication patterns with students occur. Social media users, particularly TikTok, can upload audiovisual content of teachers and students joyfully dancing together. This research aims to present a depiction of teachers in the current digital era. It is a multidisciplinary study that examines educational and social contexts. The research method employed is semiotics by Roland Barthes. The researchers analyze the myths conveyed in the audiovisual content to unveil the image of teachers in the digital era. The results reveal the current depiction of teacher-student relationships in the context of dancing on social media, which has significant implications. It emphasizes the importance of teachers' role in assisting students in managing social media usage wisely and serving as positive role models. Through dancing content on social media, teachers can strengthen social connections with students outside the school, creating an informal space for closeness and better understanding of students as individuals.

In the increasingly developing digital era, social media and digital platforms have become effective tools for disseminating information, including political propaganda. In the context of prolonged war and geopolitical complexity, digital propaganda has become an important tool in shaping public opinion and influencing people's perceptions of the actors involved in the conflict. Using a qualitative approach, this research analyzes social media content, online news, and other digital platforms to identify key themes in the narrative conveyed by the US government and their impact on domestic and international public perceptions. The research results show that the US digital propaganda campaign not only serves to support the country's foreign policy, but also to build a positive image of military intervention and support for opposition groups in Syria. This research found that there was a significant shift in public perception triggered by information spread through social media, where many users were exposed to narratives that tended to support US interests. Thus, this study highlights the importance of understanding the role of digital media in modern conflicts and its implications for foreign policy and social dynamics.

This study aims to discuss the views of the community in Tuntungan Village, Pancur Batu Sub-District, towards veiled students from the State Islamic University of North Sumatra Medan. Veiled students often face various responses from the community, ranging from acceptance to rejection. Some people think that the veil is part of a symbol of obedience in religion and the identity of Muslim women who obey the teachings of Islam. But others reject the use of the veil, because it is often influenced by negative stigmas that associate it with radicalism or terrorism. This research uses a qualitative method with a phenomenological approach to deeply understand the views of the community and the factors that influence it. This research found that there are differences in people's views that are not only nfluenced by religious understanding, but also by the level of education, exposure to information and direct interaction by veil users.

:Pakistan is a developing country. Its transportation infrastructure mainly consists of road network. About 95% passengers and fright is transported using the road network. This high demand on road network is because of the unreliable railway system between the cities. Due to such high demand on road network the accident involvement risk of an individual is much high as compared to developed countries. This study uses a new modeling approach to estimate road safety risk for WTP.  A correlated random parameters Tobit model (heterogeneity-in-mean) is integrated with machine learning (Decision tree).  The decision tree categorizes higher-order interactions, while the model captures unobserved correlations and heterogeneity. The framework examines WTP determinants using a representative sample of 3178 road users from Pakistan. The model estimates WTP for different (fatal and severe injury) risk reductions to monetize road traffic crash costs. Results show maximum respondents are willing to support safety improvement policies. The model reveals significant WTP heterogeneity linked to perceptions of road safety and accident risk. Systematic preference heterogeneity emerges through higher-order interactions, offering insights into WTP relationships. Marginal effects highlight varying sensitivities to explanatory variables, quantifying their impact on WTP probability and magnitude. The framework provides two key contributions. It identifies public WTP determinants, emphasizing heterogeneous effects. It also helps in prioritization safety policies by understanding public sensitivity to WTP. The insights further emphasizing on the importance of road safety interventions to the specific socio-economic profiles of road users. This study offers a significant contribution to road safety improvement by providing valuable recommendations for policy makers. By integrating detailed socio-economic factors, it also addresses the urgent need for targeted traffic safety interventions in Pakistan. These findings are expected to aid policymakers and stakeholders in developing effective strategies to enhance road safety and reduce the accident involvement risk effectively.

Smartphone users in Indonesia are projected to reach 195.26 million by 2024. This has led to increased competition among smartphone vendors, causing each vendor to compete to either increase or maintain their market share. One of the most famous smartphone brands in Indonesia is Oppo, which ranks among the top 2 smartphones in Indonesia based on the top brand index. This research aims to gain a deeper understanding of smartphone marketing strategies in Indonesia and analyze several variables that show inconsistencies in the research results. This research employed a quantitative method with a sampling technique using the Lemeshow approach, resulting in a sample size of 100 respondents. The collected data was then processed using SmartPLS. The research results showed that brand awareness, perceived quality, and brand equity had a positive and significant influence on consumer loyality. Furthermore, in the mediation test, brand equity was able to mediate the influence between perceived quality and consumer loyality but failed to mediate the relationship between brand awareness and consumer loyality.

As a communication tool, language requires precise rules in spelling and punctuation to convey messages effectively. Speaking means the activity of using a language. Language errors often occur due to language users who do not understand the language rules they use.  This study was made with the aim of identifying and analyzing spelling and punctuation errors contained in online news published by Sukoharjonews in the October 2024 edition. This research uses a descriptive qualitative method to collect and analyze data containing language errors. This analysis classifies the types of errors contained in the online news portal into two types of categories, namely the spelling error category and the punctuation error category. The results of the analysis show the existence of various errors such as errors in writing foreign language absorption words that are not italicized which is the most common form of error found, as well as errors in the use of punctuation marks which often experience errors in placing a certain punctuation mark. These errors can potentially damage the clarity of the message and reduce readers' trust in the news. Therefore, news writers need to pay more attention to spelling and punctuation rules to ensure effective and accurate communication. This research emphasizes the importance of a deep understanding of spelling and punctuation as part of the writing skills that journalists and writers should possess.

As a communication tool, language requires precise rules in spelling and punctuation to convey messages effectively. Speaking means the activity of using a language. Language errors often occur due to language users who do not understand the language rules they use.  This study was made with the aim of identifying and analyzing spelling and punctuation errors contained in online news published by Sukoharjonews in the October 2024 edition. This research uses a descriptive qualitative method to collect and analyze data containing language errors. This analysis classifies the types of errors contained in the online news portal into two types of categories, namely the spelling error category and the punctuation error category. The results of the analysis show the existence of various errors such as errors in writing foreign language absorption words that are not italicized which is the most common form of error found, as well as errors in the use of punctuation marks which often experience errors in placing a certain punctuation mark. These errors can potentially damage the clarity of the message and reduce readers' trust in the news. Therefore, news writers need to pay more attention to spelling and punctuation rules to ensure effective and accurate communication. This research emphasizes the importance of a deep understanding of spelling and punctuation as part of the writing skills that journalists and writers should possess.

This study aims to evaluate the QRIS management program for new users of Bale by BTN Mobile at Bank BTN KCP Ketintang, especially in the distribution of Surabaya University student identification cards and customer service. The method applied is descriptive qualitative with data collection through interviews, in-depth observations, and documentation. There are four informant subjects related to this research, namely new customers, business people, customer service, and funding parties of Bank BTN KCP Ketintang, selected to obtain an in-depth understanding of the effectiveness of the program. The results showed an increase in the use of QRIS among new users of Bale by BTN. Through the cashback program, customers can use QRIS regularly. However, the use of technology and online systems in this program still faces challenges, especially related to technical problems that often arise in Bale by BTN mobile banking, which can hinder the smooth activation process.

Augmented Reality (AR) applications are rapidly gaining popularity across various industries, including education and marketing. By integrating real-world environments with virtual objects, AR enhances user understanding and information display for products. This paper explores Diminished Reality (DR) techniques, which are used to visually remove real objects from AR environments. Despite growing interest, much of the DR research predominantly focuses on maintaining consistency between real and virtual elements, particularly in texture handling on marker areas. Our study addresses the preservation of depth consistency using edge detection and planar segmentation to construct a depth map, essential for developing effective DR methods. We introduce a two-stage process involving depth mask construction, each stage equipped with error measurement for iterative refinement. Our proposed techniques, Planarity and Boundary Depth, are evaluated on a dataset of high-quality RGB images captured by digital cameras. Experimental results validate the effectiveness of our methods across various performance metrics, confirming the practicality of our approach in enhancing AR experiences.

This study aims to evaluate the effectiveness of Islamic educational content on social media platforms and how Generation Z receives the content. The problem raised is the low understanding and interest of Generation Z in Islamic values, even though they are active in using social media. The research method applied is a qualitative approach using interviews and surveys involving 150 respondents from Generation Z. The results of the study indicate that Islamic educational content presented in an interesting and interactive way can have a positive impact on the understanding and interest of Generation Z. Respondents stated that attractive visual elements, the use of simple language, and the relevance of the content to everyday life increased their interest in the material. However, there are still challenges in creating consistent and high-quality content. Based on these findings, it is recommended that further research dig deeper into the strategy for developing more innovative Islamic educational content that is in accordance with changes in the behavior of social media users, and conduct longitudinal research to monitor changes in attitudes and understanding of Generation Z over time. This study is expected to contribute to the development of da'wah through social media with a more effective and attractive approach for the younger generation.