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This study aims to analyze the community-based sustainable tourism development in Sukarara Tourism Village, Central Lombok Regency. In the context of the NTB regional government's initiative to promote 99 tourism villages, this research employs a qualitative method with a case study approach to explore the role of the community in preserving local culture, enhancing the economy, and protecting the environment. The results of this study show that the collaboration between the community and the government in Sukarara Tourism Village has created sustainable and inclusive tourism, positively impacting both the community and the environment. The village government emphasizes the importance of preserving the ikat weaving tradition and effective environmental management, despite facing challenges related to infrastructure and human resource skills. Community involvement through Pokdarwis groups is crucial in planning and implementing tourism activities. Innovations in local product development, such as handicrafts and traditional foods, are optimized through effective training and promotion. The community also provides tourism services, including homestays and local guides, to enhance visitor experiences. Community involvement in decision-making through village meetings ensures that tourism policies reflect local needs. Environmental preservation is carried out through cleanup programs and education for tourists, while infrastructure development is improved with community participation. With a collaborative approach, Sukarara Tourism Village can become a successful example of sustainable tourism that benefits future generations.

Tourism potential in Pacitan Regency serves as a major attraction for both domestic and international visitors. Located on the eastern southern coast of Java, Pacitan is widely recognized for its prominent beach destinations. Among them, Watu Karung Beach stands out as a favored site, particularly among international tourists drawn to its surfing opportunities. This study aims to identify the potential of Watu Karung Beach based on the 4A elements of tourism: Attraction, Accessibility, Amenities, and Ancillary services. A descriptive qualitative method was employed, utilizing literature review, observation, and documentation as data collection techniques. The findings indicate that Watu Karung Beach possesses strong potential in terms of natural attraction and tourism activities. However, supporting facilities and ancillary services remain limited and require further development to enhance visitor comfort and the destination’s competitiveness. The study recommends strengthening infrastructure, improving tourist information services, and diversifying tourism activities as strategic steps toward promoting sustainable tourism development.

The abstract on the purchasing intention of tourists for Guizhou's intangible cultural heritage batik products explores the interplay of cultural significance, consumer attitudes, and social influence. It highlights how the rich history and craftsmanship associated with batik create a strong emotional connection for tourists, enhancing their willingness to purchase these items as authentic souvenirs. Positive consumer attitudes, shaped by prior experiences and appreciation for cultural heritage, further contribute to purchase intentions. Additionally, social  influence plays  a  crucial  role, as  recommendations  from peers  and  social  media endorsements significantly impact tourists' perceptions and decisions. The study underscores the importance of effectively promoting these cultural products through storytelling, community engagement, and leveraging social proof to boost sales and preserve cultural traditions through the survey of 390 Guizhou residents.

As China accelerates Hainan's development into a globally competitive Free Trade Port (FTP), this study examines how strategic policies are transforming the island into an international tourism hub. Against the backdrop of China's dual-circulation economic strategy, the research employs policy analysis, tourism statistics (2018-2023), and case studies of key projects like the Haitang Bay duty-free shopping complex and Sanya's luxury resort developments to assess Hainan's transformation. The methodology combines quantitative analysis of visitor growth patterns with qualitative evaluation of infrastructure investments and marketing campaigns targeting international markets. Findings reveal that visa-free policies for 59 countries and expanded duty-free quotas (100,000 RMB annually per visitor) have increased foreign tourist arrivals by 48% since 2020, while digital initiatives like the "Hainan Travel App" have enhanced visitor experiences. However, results also identify persistent challenges including seasonal tourism imbalances, environmental pressures from coastal development, and competition with established Southeast Asian destinations. The study concludes that while Hainan has successfully elevated its status among Chinese domestic tourists, achieving global hub status requires improved air connectivity, cultural tourism diversification beyond beach resorts, and stronger sustainability measures - offering valuable lessons for tourism-led development in emerging economies.  

In the midst of increasingly fierce modern market competition, traditional beverage products such as sarabba from Makassar began to enter the competitive market. This study aims to analyze the market penetration strategy of Makassar's Sarabba traditional beverage product in an effort to expand its reach and increase competitiveness in local and national markets. Sarabba, as a traditional spice-based drink, has high cultural value and economic potential but faces challenges in terms of marketing and adaptation to modern consumer tastes. The research method used is a qualitative approach with a case study, through direct observation, interviews with business actors, and documentation analysis. The results showed that the market penetration strategy implemented includes product innovation in the form of ready-to-eat packaging, utilization of digital media for promotion, and collaboration with local MSMEs and creative industry players. With the implementation of effective marketing strategies (4P), Saraba can maintain its traditional flavors while reaching new consumers in local and national markets. This research contributes to the development of marketing strategies for traditional products and suggests ways to improve the competitiveness of local products in the international market. This strategy is considered effective in increasing the visibility of Sarabba products among the younger generation and tourists. This research suggests the need for local government support in the form of training, product certification, and market access facilitation to strengthen Sarabba's existence as a competitive local culinary identity in the era of globalization.

The increasing intensity of ultraviolet (UV) radiation due to global warming poses serious risks to skin health and has led to a rising market demand for natural-based skincare products. Jabiras Body Scrub is an innovative body care product formulated from guava and brown rice to protect and nourish the skin from UV exposure. This program aims to produce an organic-based skincare product while empowering local farmers as raw material suppliers. The target market includes men and women aged 17 and above across Indonesia, including visiting tourists. Laboratory tests show that each 50-gram package of Jabiras contains 3% vitamin C and 1% antioxidants, which are effective in improving skin condition within two weeks. The product is registered with a Business Identification Number (NIB) and has obtained Intellectual Property Rights (IPR) for its brand and promotional flyer. Marketing strategies are carried out digitally via social media and e-commerce, as well as conventionally through entrepreneurship expos and word of mouth. This initiative has reached its break-even point, with a total of 250 units sold from May to September, generating IDR 9,750,000 in revenue. This activity not only achieved its sales targets but also strengthened the foundation for a sustainable business model that supports local farmers.

This research examines tourist perceptions of the Sendangdalem rafting attraction in Kebumen Regency as a developing adventure tourism destination. Nature-based tourism, particularly adventure tourism, has experienced significant growth in line with the trend of tourists seeking authentic and challenging experiences. Through a qualitative approach with library research design, this study analyzes tourist perceptions across four main dimensions: physical aspects of the attraction, service quality, experience value, and sustainability practices. The results show that tourists positively perceive the varied and challenging river characteristics, although supporting facilities still need improvement. The experience value is formed through the integration of adventure, aesthetic, social, and educational values, with adventure value as the dominant dimension. Sustainability practices through local community involvement and conservation efforts are appreciated, but waste management and sanitation infrastructure still require improvement. The research implications emphasize the importance of infrastructure development with an environmentally friendly approach, capacity building for local guides, diversification of tourism products, and strengthening ecotourism narratives in marketing.

This study aims to describe the role of the Technical Implementation Unit (UPT) in increasing tourist interest in the religious tourism destination of Salib Kasih, located in Siatas Barita Subdistrict, North Tapanuli Regency. The research used a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The findings show that the UPT of Salib Kasih is responsible for maintaining cleanliness, managing facilities, collecting local government revenue (PAD), and organizing religious and cultural activities. Despite facing challenges such as limited budget and competition from emerging tourist destinations, the UPT continues to innovate by creating new photo spots and collaborating with local communities and related departments. The study concludes that the active role of the UPT significantly contributes to the attractiveness and comfort of the destination, thus enhancing tourists' interest in visiting Salib Kasih.

This research aims to analyze the promotional strategies implemented in an effort to increase the number of tourist visits at the HKBP Prayer House Tourist Attraction, Sipoholon District, North Tapanuli Regency. The method used is qualitative research with a descriptive approach. Data was obtained through interviews with tourist attraction managers and tourists, as well as direct observation in the field. The data analysis technique used is descriptive analysis to describe various promotional strategies carried out by the management, such as the use of social media, visitor testimonials, organizing special events, making brochures, and collaborating with local churches. The research results show that an effective promotional strategy contributes to increasing the number of tourist visits by posting photos of tourist attractions, visitor testimonials, because positive testimonials from visitors are very helpful, because many visitors come because they read positive reviews on Google or social media and special events such as retreats, religious services and uploaded to social media Facebook, Instagram. Then create brochures and collaborate with local churches to spread information. The management always pays attention to the tourist attractions being kept clean, the staff is friendly and the facilities are in good condition.

The creation of the Muntei Tourism Village in the Mentawai Islands' South Siberut District is a calculated move that intends to draw tourists while also significantly enhancing the local economy and conserving the native way of life. This community needs the proper management plan because of its natural and cultural riches, which might be turned into a tourist destination. In this regard, village government institutions play a critical role in fostering community involvement, fostering local creativity, and incorporating potential into initiatives for the development of sustainable tourism. Observation, in-depth interviews, and recording were the methods used to collect data for this descriptive qualitative study, which involved informants from a variety of related fields. The study's conclusions highlight how crucial the village government's strategic role is in creating and carrying out policies for the development of tourist villages, especially Muntei Tourism Village. The tactics used not only take economic factors into consideration, but also preserve environmental equilibrium and enhance the community's cultural identity. It is envisaged that this research will contribute to a better understanding of sustainable and successful tourism village development techniques.

Tourism development must be able to provide benefits for local communities and tourists One of the benefits for local communities who participate in tourism, is to obtain income from tourism, and the protection of tourism assets in their villages. Tourism development in Magelang Regency refers to the decision of the Ministry of Tourism with the Ministry of SOEs which designates Borobudur Temple as one of the priority destinations developed in Indonesia. The government has a program to develop villages around Borobudur Temple with the aim of the community benefiting from tourism. Every state-owned company participates in developing tourism in the Borobudur area through the Village Economic Center (Balkondes) program. The development of Balkondes in the Borobudur Temple Area uses a community based tourism (CBT) model. Balkondes are managed by the surrounding community in each village to support the village economy and the welfare of the community itself through nature conservation, development of village attractions, preservation of traditions, customs and culture held by the community. Broadly speaking, community involvement and participation are key factors in the success of the implementation of community-based tourism. Community participation is a process in which the community becomes aware of supporting the situation they are facing and trying to find solutions to overcome the problems they face.

The challenge regarding the quality of the workforce in Indonesia is still a major problem because the majority of the workforce are only elementary school graduates. The quality of human resources in Bali is still low compared to foreign workers working in Bali. Tanah Lot will be the most visited place by domestic tourists in 2024. Tanah Lot, which is located in Beraban Village, Kediri, Tabanan, makes Beraban Village the village most involved in tourism management including the provision of tourism support facilities. This condition requires Beraban Village to have a qualified and highly competitive workforce. This study aims to analyze the effect of parental income, father's education, mother's education, parental dependents, job opportunities, and scholarships simultaneously and partially, and to determine the variables that have the most dominant influence on the level of education of the workforce in Beraban Village. The sample used was 120 people with a simple random sampling method. The analysis techniques used were descriptive analysis, confirmatory factor analysis (CFA), and multiple linear analysis. The results of this study indicate that parental income, father's education, mother's education, parental dependents, job opportunities, and scholarships simultaneously affect the level of education of the workforce. Father's education, mother's education, and job opportunities partially have a positive and significant effect on the level of education of the workforce. While the variables of parental income, parental dependents, and scholarships partially do not have a significant effect on the level of education of the workforce. Mother's education has the most dominant influence on the level of education of the workforce. Parents who have higher education can provide a better understanding of education and can encourage them to continue their education to a higher level.    

Gedong Songo Temple is a Hindu cultural relic from the Sanjaya Dynasty era which was discovered in 1804 and is located at an altitude of 1,220 to 1,310 meters above sea level. The Minister of Education and Culture designated Gedong Songo Temple as a National Ranked Cultural Heritage Area in 2015 whose preservation must be maintained, including preserving the natural beauty around the Gedong Songo Temple area. This research is to explain  the influence of promotional policies and entrance ticket prices on tourists' decisions to visit the Gedong Songo Temple tourist attraction in Semarang Regency. This type of explanatory research The population in the research was all people who visited the Gedong Songo tourist attraction, Semarang Regency using non-random sampling techniques using incidental sampling and data collection techniques using question nairesvia Google Forms. Meanwhile, hypothesis testing uses statistical The results of the research are (1) The promotion policies with a score of 65.65% and X1Y correlation coefficient show a value of 0.658, indicating a positive coefficient direction. (2) The ticket price enters with a score of 77.77%% and the results of the X2Y correlation coefficient showa value of 0.660, indicating a positive coefficient direction. (3) The hypothesis states that there is an influence of promotional policies and entrance ticket prices on the decision to visit the Gedong Songo Temple tourist attraction, is "accepted". The suggestions in this research are 1) the Semarang Regency Government should promote the Gedong SongoTemple tourist attraction more frequently,2) theSemarang Regency Government needs to improve the existing facilities at the Gedong Songo Temple.  

Tourism plays an important role in shaping the economic development of cities and communities. Heritage sites have a major impact on the economy, making an important contribution to economic growth and development. 3D digital conservation, apart from being useful for preserving historical heritage, also functions as promotional media by utilizing the Internet of Things (IoT). By making 3D models of historical heritage objects, apart from preserving cultural heritage sites, they are also used as promotional media to increase tourism and economic benefits for the community. From the results obtained, it can show satisfactory results. The 3D shape created can provide an overview and information about the geometric shape and condition of the heritage building site, which is quite well captured. The hope is that this can provide information and attract tourists to visit the historical site, namely "Mount Wudel" in Jepara. Making 3D models will of course increase their attractiveness and also serve as a medium for digital conservation.

This study aims to analyze the survival strategy applied by Warung Lucau Angkringan, a Micro, Small, and Medium Enterprise (MSME) in the culinary sector in Banyuwangi, in the face of increasing intensity of market competition. Carrying the concept of angkringan based on Osing local culture, Lucau Angkringan offers differentiation through signature dishes such as Sambal Lucau and Ayam Kesrut Lucau. However, limitations in marketing strategy, unclear market segmentation, and competition with large-scale restaurants are the main obstacles in developing its business. Through the Segmenting, Targeting, and Positioning (STP) approach, this research shows that Lucau Angkringan can identify and segment the market more effectively, and focus its marketing strategy on local consumers and tourists seeking authentic culinary experiences. In addition, innovations in digital marketing and efficient operational management are needed to improve competitiveness and expand market reach. The results of this study indicate that the proper implementation of STP strategies, accompanied by the optimization of digital marketing, can support the sustainability and growth of Warung Lucau Angkringan amidst the competitive culinary industry.    

Restaurant menu translation plays a vital role in attracting international tourists and expanding the culinary market of a region. This study aims to analyze restaurant menu translation strategies using a descriptive qualitative approach. Data were collected through observation, interviews, and document analysis of translated menus. The findings indicate that description, adaptation, and amplification are the most commonly used strategies to improve the readability and appeal of menus in the target language. These strategies help bridge linguistic and cultural differences, making it easier for tourists to understand the content of the menu. However, translation errors were still found and may lead to misunderstandings and decrease the attractiveness of certain dishes.In addition to qualitative analysis, a survey was conducted involving 50 foreign tourists in tourist areas to gain insight into their perceptions of menu translations. The survey results revealed that 80% of respondents found the menu translations clear, although 20% still encountered confusion with some terms. Moreover, 75% stated that appealing menu descriptions increased their interest in trying local dishes. Regarding language preferences, 60% of respondents preferred menus that included original dish names with English descriptions, while 40% favored full English translations. Some tourists also suggested including more detailed information, such as spiciness levels and main ingredients.Overall, effective menu translation not only enhances the culinary experience of tourists but also strengthens a restaurant's competitiveness and supports the promotion of local cuisine in the global market.

Word-of-Mouth (WOM) communication plays a vital role in shaping the perception of tourism destinations and significantly influences tourists' decision-making processes. This is particularly true for Generation Z, a demographic cohort characterized by their high digital literacy, constant connectivity, and strong preference for authentic and unique experiences. Generation Z travelers tend to rely heavily on WOM, both traditional and digital (e-WOM), when selecting travel destinations, as they value peer recommendations over conventional advertising. One of the destinations that has gained popularity among this generation is Pantai Indah Kapuk (PIK), a rapidly developing coastal area known for its vibrant atmosphere, modern attractions, and aesthetic appeal suitable for social media sharing.This study aims to examine the impact of WOM communication on the satisfaction and overall tourism experience of Generation Z visitors at PIK. The research adopts a quantitative approach using survey methods to collect data from Generation Z tourists who have visited PIK. Variables measured include the source and credibility of WOM, the influence of WOM on decision-making, perceived value, satisfaction, and the quality of the tourism experience.The findings are expected to provide insights into how WOM shapes tourist behavior, enhances destination satisfaction, and contributes to memorable tourism experiences among Generation Z. Furthermore, the study aims to offer recommendations for destination marketers and tourism stakeholders to effectively leverage WOM as a strategic tool in promoting destinations and engaging young travelers in meaningful ways.

Museums are locations that store various collections of cultural and historical heritage, have great potential to attract tourists. Lubuklinggau city students and students utilize the museum as a place of learning to know and understand the heritage that is in the museum. The museum in Lubuklinggau city is the Subkos museum which is located in the center of Lubuiklinggau city. Visiting a museum is not just coming, but also a process of understanding, learning, and appreciating the history and culture that we encounter in various museum collections. Unfortunately, the existence of museums is still not considered by the community, especially in its utilization as a learning tool. The management of existing museums needs to be well organized and adapted to the times. Nowadays, museums do not only focus on collections, but on how to attract visitors and make them an educational resource. This research adopts a qualitative method. The data used consists of two types: first, primary data obtained through direct interviews with museum managers, and second, secondary data taken from articles in relevant journals.

This study aims to analyze the development of foreign languages in the Cigadung Batik Tourism Village as an impact of increasing foreign tourist visits. The method used in this study is a qualitative approach with interviews and direct observation of local people and visitors. The results of the study indicate that increased interaction between villagers and tourists has encouraged foreign language lessons, especially English, among the community. In addition, language training held by the tourism village manager contributed significantly to improving the foreign language skills of the residents. The conclusion of this study is that the development of foreign languages not only improves the quality of services in the tourism sector but also enriches local culture and strengthens intercultural relations in the Cigadung Batik Tourism Village .

The Medan city is one of the largest cities in Indonesia with many economic and tourist activities. The Medan city is one of the gateways for Indonesian businessmen and tourists, especially in North Sumatra. This requires an accommodation that can be a lodging solution for business people and tourists who are doing temporary interests in the city of Medan. This has the potential to design a hotel as a temporary lodging solution for business people and tourists in the city of Medan. The hotel design uses problem solving methods that are focused on solving existing problems, starting from the formulation stage, data collection, analysis to synthesis using survey techniques, literature studies and comparative studies. So that through the design of this hotel, it can be the right lodging solution in the city of Medan with a Tropical Architecture approach that is able to provide comfort for users. Hotel design pays attention to the availability of infrastructure and utilities to support human needs in a design that is able to adapt to the surrounding environment.