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Micro, Small and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy with a contribution of 61.07% to GDP and able to absorb 97% of the national workforce. However, the digitalization era requires MSMEs to adapt to digital technology to maintain competitiveness. This study aims to analyze the effectiveness of digital marketing training and mentoring programs in improving digital literacy of UMKM practitioners in Balikpapan City. The research method uses an experimental approach with pre-test and post-test design on 25 UMKM practitioners. The research instrument was a questionnaire with 30 multiple choice questions measuring three aspects: basic knowledge of digitalization, understanding of digital marketing, and ability to use social media and marketplaces. The training program was conducted for one day with materials covering UMKM digitalization, digital marketing fundamentals, social media marketing, and marketplace usage. The results showed significant improvements in all aspects: basic digitalization knowledge increased by 59% (from 50.4 to 80.2), digital marketing understanding increased by 71% (from 43.4 to 74.4), and social media and marketplace capabilities increased by 46% (from 59.2 to 86.2). Beginner category participants showed the most significant progress with an average increase of 86%. The program success rate reached 92% with 23 out of 25 participants successfully achieving satisfactory scores. This program proves the effectiveness of digital marketing training in improving UMKM digital literacy and provides a foundation for sustainable digital transformation.

The manufacturing industry is one of the key sectors that plays an important role in a country's economy. In facing the challenges of globalization and technological advancement, human resource (HR) development through training and development becomes crucial. This study aims to analyze HR development strategies in the manufacturing sector and their impact on workforce competencies. The methodology used is literature review and secondary data analysis. The results show that well-planned training and development programs can improve workforce productivity and quality. In addition, companies need to implement strategies that focus on the specific needs of the industry and employees. The conclusion of this study emphasizes the importance of investing in training and development to enhance the competitiveness of the manufacturing industry.

The curriculum for education and training is a plan, objectives, content, and learning approach that is structured to direct the education process in order to achieve certain abilities in students or training participants. In a formal education environment, the curriculum serves as the main guide for institutions and educators in setting learning targets, compiling teaching materials, choosing teaching techniques, and assessing educational outcomes. On the other hand, in training programs, the curriculum focuses more on achieving specific skills needed in the work environment, with materials and strategies adapted to the needs and character of the participants. The main elements of the curriculum include objectives, content, methods, and evaluation, all of which must reinforce each other to ensure the achievement of the desired results, both in cognitive, affective, and psychomotor aspects. The process of developing an education and training curriculum requires needs analysis,es goal setting, content development, selection of learning experiences, and preparation of appropriate evaluation instruments. Therefore, the curriculum in education and training not only functions as a tool for planning and organizing learning, but also as a driver of change and improvement in the quality of human resources that are responsive e, and needs in the world of work.

Training and career development play a crucial role in improving the performance of health center (puskesmas) employees to deliver optimal healthcare services. This study aims to analyze the influence of training and career development on employee performance at puskesmas and to identify challenges in their implementation. The method used is a literature review with a descriptive-analytical approach based on previous studies related to training, career development, and human resource performance in the health sector. The results show that relevant and continuous training enhances employee efficiency, accuracy, and mental readiness, while clear and sustainable career development increases motivation, loyalty, and employee engagement. The synergy between training and career development is key to successfully improving employee competence and motivation sustainably. However, program implementation faces challenges such as budget constraints, lack of policy support, geographic barriers, and less operational HR development policies. Therefore, strategic and integrated HR management is essential to improve the quality of healthcare services at puskesmas.  

Penelitian ini bertujuan untuk menganalisis kontribusi industri kerajinan tangan (handcraft) terhadap pembangunan ekonomi di Daerah Istimewa Yogyakarta. Industri kerajinan tangan merupakan salah satu sektor ekonomi kreatif yang tumbuh pesat dan mencerminkan kekayaan budaya lokal. Melalui metode penelitian kepustakaan (library research), data sekunder dianalisis untuk mengevaluasi pengaruh jumlah usaha dan pendapatan dari sektor handcraft terhadap indikator ekonomi daerah, seperti penyerapan tenaga kerja, peningkatan pendapatan rumah tangga, serta kontribusinya terhadap pariwisata dan ekspor. Hasil penelitian menunjukkan bahwa industri ini memiliki peran strategis dalam memperkuat struktur ekonomi lokal dan mendorong pertumbuhan inklusif. Namun demikian, tantangan seperti terbatasnya akses pasar, kurangnya inovasi produk, dan rendahnya regenerasi pelaku usaha perlu mendapat perhatian serius. Penelitian ini merekomendasikan kebijakan pendukung berupa pelatihan, akses pembiayaan, promosi digital, dan pelestarian budaya sebagai langkah untuk meningkatkan keberlanjutan sektor kerajinan tangan dalam pembangunan ekonomi Yogyakarta.

The low level of financial literacy and the consumptive behavioral patterns among Indonesian youth represent a critical challenge in preparing the younger generation to face the complexities of the modern economy. Therefore, training in basic financial record-keeping serves as a strategic step in enhancing students' financial literacy, particularly at the secondary education level. This community service activity aims to improve the understanding and provide practical skills to students of MAN 2 Parepare in simple financial record-keeping. The goal is to enable students to manage personal finances and school-based entrepreneurial activities in a more orderly and responsible manner. The implementation method involved several stages, including preparation, training execution, and evaluation. The results indicated an increase in students' understanding of basic accounting concepts, the importance of financial recording, and their ability to prepare simple financial statements. This training has contributed to fostering students’ administrative discipline and financial awareness from an early age, enhancing youth financial literacy, and equipping them with essential skills for future financial independence.

Violent behavior is a major challenge in the care of patients with mental disorders, particularly in acute conditions such as schizophrenia and bipolar disorder. Families and caregivers often lack the knowledge and skills needed to handle crisis situations, thereby increasing the risk of injury and patient relapse. The aim of this program was to enhance the capacity of families and caregivers in managing violent behavior through de-escalation technique training. Used was a two-day face-to-face training (May 2–3, 2025) at RSKD Dadi Makassar involving 10 participants. Activities included interactive lectures, group discussions, simulations, and pre- and post-test evaluations. The training materials were designed based on evidence-based practices, covering empathetic communication, emotional regulation, and conflict management strategies. Of the program showed an increase in understanding of de-escalation techniques from 30% to 90%, improved conflict response ability from 20% to 80%, and a reduction in violent incidents from 12 to 4 occurrences in the week following the training. All participants also expressed satisfaction with the training. De-escalation technique training proved effective in increasing the preparedness of families and caregivers in dealing with violent behavior in patients with mental disorders. This approach is essential for creating a safer, more humane, and recovery-oriented care environment

Pendidikan Agama Islam (PAI) di era digital abad ke-21 menghadapi tantangan adaptasi teknologi, keterbatasan infrastruktur, dan metode konvensional. Diperlukan inovasi media pembelajaran interaktif untuk mengembangkan keterampilan abad ke-21 (berpikir kritis, kreativitas, komunikasi, kolaborasi) dalam pembelajaran Al-Qur'an Hadits, sembari mempertahankan nilai-nilai Islam. Penelitian ini menggunakan studi literatur (library research) dengan menganalisis referensi dari Al-Qur'an, Hadits, jurnal ilmiah, dokumen kebijakan, dan buku. Data dikumpulkan melalui dokumentasi dan diolah melalui empat tahapan: pengumpulan, penyaringan, penyajian, dan verifikasi. Hasil dan Pembahasan ini menunjukkan Inovasi media pembelajaran Al-Qur'an Hadits di era digital mencakup e-book, aplikasi mobile (misalnya Learn Quran Tajwid, Muslim Pro), dan platform e-learning (seperti Lumio by Smart). Media efektif untuk keterampilan abad ke-21 meliputi animasi papan tulis, aplikasi literasi digital keislaman, dan model pembelajaran saintifik berbasis teknologi. Tantangan utama adalah keterbatasan infrastruktur dan pengembangan kurikulum yang relevan. Strategi yang diperlukan meliputi motivasi siswa, integrasi teknologi, penekanan nilai universal di sekolah; peran aktif orang tua di rumah; serta kemitraan masyarakat, kurikulum relevan, metode interaktif, pemanfaatan teknologi, dan pelatihan guru.

SMK TPI Gedangan Sidoarjo is one of the private high schools in Sidoarjo that offers 3 expertise programs, namely Mechanical Engineering, Automotive Light Vehicle Engineering, and Software Engineering (RPL). These programs are designed to equip students with practical skills that are in accordance with the needs of industry and the world of work. With the vision of the school is to produce middle-class workers who are ready to enter society, industry, and become independent entrepreneurs, have a global perspective, have noble character, and can apply themselves. On the other hand, many vocational schools have not provided systematic guidance or practical curriculum on the use of various types of social media for business promotion purposes. In order to improve the quality of students, 28 students were sent to learn about how to promote MSME products through social media. This training aims to explore how vocational schools can effectively utilize social media to promote their MSME products by recognizing the differences in characteristics and functions of each platform. With this approach, patterns of social media usage that are right on target can be found as well as training or mentoring strategies that are in accordance with student needs. The results of this training can be a reference for developing relevant and applicable digital marketing learning modules in the vocational high school environment. The results of participant feedback at the end of the training showed that 91% of students could understand the material provided and the trainer could provide effective UMKM product promotion solutions according to the current needs of students.

Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan strategis dalam perekonomian Indonesia, dengan kontribusi signifikan terhadap Produk Domestik Bruto (PDB) dan penyerapan tenaga kerja. Namun, UMKM menghadapi berbagai tantangan, seperti keterbatasan akses permodalan, rendahnya kualitas sumber daya manusia, kurangnya pemanfaatan teknologi, serta kendala dalam pemasaran produk. Penelitian ini bertujuan untuk mengidentifikasi permasalahan utama yang dihadapi UMKM, mengevaluasi efektivitas program pemberdayaan yang telah dilaksanakan oleh pemerintah dan sektor swasta, serta merumuskan strategi pengembangan yang aplikatif dan berkelanjutan. Metodologi yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan studi dokumentasi. Analisis data dilakukan menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa program pemberdayaan yang mencakup pelatihan, pendampingan, serta fasilitasi akses pasar dan teknologi dapat meningkatkan kapasitas dan daya saing UMKM secara signifikan. Selain itu, peningkatan proses pembelajaran dalam UMKM sangat penting untuk mendorong inovasi produk dan perbaikan kinerja usaha. Penelitian ini menyimpulkan bahwa strategi pengembangan UMKM harus terintegrasi dengan pemberdayaan sumber daya manusia, peningkatan akses permodalan, dan pemanfaatan teknologi digital. Dukungan kebijakan yang memudahkan akses pembiayaan dan regulasi yang ramah terhadap UMKM juga menjadi faktor penentu keberhasilan pengembangan sektor ini. Diharapkan, hasil penelitian ini dapat menjadi acuan dalam perumusan kebijakan dan program pemberdayaan UMKM yang lebih efektif, sehingga UMKM dapat tumbuh dan berkontribusi lebih optimal terhadap perekonomian nasional.

This study analyzes the effectiveness of competency certification training programs for students of the Faculty of Islamic Economics and Business (FEBI), UIN KHAS Jember, in enhancing their job readiness. Using a qualitative approach and case study design, the research gathered data through interviews, observations, and documentation of training processes and outcomes. The findings reveal that the training significantly improved students' technical skills, self-confidence, and adaptability to workplace dynamics. Moreover, the national certification issued by the National Professional Certification Agency (BNSP) provided added value in terms of industry recognition. The study highlights the strategic role of partnerships with certified training institutions in aligning academic learning with industry demands. It also underscores the need for continuous curriculum updates and institutional support to maximize the training's impact on student career development.

This study aims to develop the capacity of Micro, Small, and Medium Enterprises (MSMEs) stakeholders in Badung Regency through training on processing dishes based on local food ingredients. Using a participatory training method which included counseling, demonstrations, hands-on practice, and mentoring. The study focused on improving technical skills as well as knowledge of hygiene standards and product marketing. The results showed an increase in the ability of MSME stakeholder to process local ingredients into innovative and appealing culinary products that meet market needs, while also strengthening sanitation and product quality aspects to make them more attractive to consumers. The participatory approach also encourages MSME stakeholders to actively contribute to the product development and marketing strategies, resulting in increased competitiveness and business sustainability. This study provided important contributions to MSME empowerment and the development of the local economy based on the potential of local natural resources.

Training and development of human resources (HR) is an important aspect in improving organizational capability. Organizational capacity is the power of an institution to achieve strategic goals through the proper utilization of available resources. This research aims to examine the extent to which HR training and development affect organizational capacity building. The method used is a literature review with a qualitative approach, studying various relevant previous studies. The results of the analysis show that HR training and development make a significant positive contribution to organizational capacity building in both the public and private sectors. The findings highlight the importance of continuous investment in training and development programs to improve organizational competitiveness and efficiency.  

Digital transformation brings significant changes in the way micro, small, and medium enterprises (MSMEs) carry out marketing strategies. However, many laundry business owners in rural areas, such as in Ngimbangan Village, have not optimally utilized digital marketing to improve competitiveness. This community service activity aims to increase the digital capacity of laundry business owners through digital marketing training, in order to increase business visibility and expand market reach. This activity adopts a Participatory Action Research (PAR) approach, which involves collaboration between researchers and community members at every stage of the research process, from planning to implementation and evaluation. The implementation method includes counseling, practical training, and mentoring on the use of social media, creation of promotional content, and utilization of digital platforms. The digital marketing training activities held to increase the turnover of MSMEs digital marketing training for laundry business owners to increase visibility and expand market reach in the digital era in Ngimbangan Village, Mojosari District, Mojokerto Regency, went smoothly according to the plan that had been set. The results of the activity showed an increase in participants' understanding and skills in implementing digital marketing strategies. In addition, some participants began to actively promote their businesses through social media. This activity proves that digital marketing training can be an effective means of local economic empowerment in facing the challenges of the digital era.

This study aims to identify and analyze effective strategies in digital content preparation training for beginners to enhance marketing skills in the digital era. The method used is a qualitative literature review examining various literatures, reports, and empirical studies related to digital marketing skill development. The findings indicate that project-based and case study training methods are the most effective in improving beginners’ technical and creative abilities, especially in content creation and social media management. Major challenges faced by beginners include information overload, lack of practical experience, and rapid algorithm changes. Quality and interactive content proves to be the key to successful digital marketing, while performance measurement using appropriate metrics and analytic tools is crucial for strategy evaluation and development. Social media remains the primary platform with great potential, supported by optimization strategies involving active interaction and influencer collaboration. Continuous learning and integration of digital and traditional marketing through an omnichannel approach strengthen overall marketing effectiveness. This study contributes significantly to the development of adaptive and holistic training programs and digital marketing strategies for beginners.

Multicultural competence is a crucial aspect for counselors in addressing diverse clients. Multicultural counseling training aims to enhance counselors' understanding of various values, norms, and cultural practices. This research employs a literature review method by collecting, analyzing, and synthesizing various academic sources, including books, research journals, and relevant scientific articles published. The findings indicate that this training helps counselors identify personal biases, improve cross-cultural communication skills, and develop more inclusive intervention strategies. A well-structured multicultural counseling approach can enhance the accessibility and quality of mental health services in diverse communities.

The rapid evolution of digital technology has reshaped workforce training paradigms, with Artificial Intelligence (AI) emerging as a transformative tool. This study investigates the opportunities and challenges of implementing AI-based training systems to enhance workforce skills in the digital era. Data were collected through surveys, in-depth interviews, and focus group discussions involving industry practitioners, AI developers, and workers. The results indicate a training effectiveness average of 70.2% (SD = 9.8) and satisfaction levels averaging 75.4% (SD = 8.5). Logistic regression analysis revealed a significant positive relationship between AI adoption and skill improvement, with a success probability of 68.9%. Despite these promising outcomes, challenges such as limited digital infrastructure, low digital literacy, and resistance to technology adoption persist, particularly in developing regions. This study provides strategic recommendations for inclusive digital transformation, emphasizing collaborative efforts between governments, private sectors, and educational institutions. These findings contribute to theoretical and practical knowledge for advancing AI-based training systems and fostering a sustainable, equitable workforce transformation.

Product photography training is one of the important strategies in increasing consumer appeal to MSME products. This activity was carried out with the aim of helping MSME Teh Poci Bu Minah in Wadungasih Village, Sidoarjo, in developing the visual quality of its products to be more attractive and competitive in the digital market. The methods used in the training include an introduction to the basics of product photography, lighting techniques, product arrangement, and the use of simple tools such as cellphone cameras. The results of the training showed a significant increase in participants' ability to produce more professional and attractive product photos. In addition, there was an increase in consumer interest based on engagement data on social media and an increase in sales after the publication of photos that had been improved in quality. This activity is expected to be an example of MSME empowerment through increasing digital and visual literacy.

This study aims to explore the role of Community Groups Caring for Corrections (Pokmas Lipas) in empowering former employees at Bapas Purwokerto. Former employees face complex challenges during reintegration into society, including negative stigma, limited skills, and access to resources. Through a qualitative approach, this study identified various programs run by Pokmas, such as skills, moral support training, and provision of facilities to help former employees re-adapt. The results of the study indicate that Pokmas Lipas plays an important role in reducing community stigma, building self-confidence, and creating a more inclusive environment. With the right support, former participants can function productively and responsibly in society, thereby reducing the risk of recidivism. This study is expected to provide insights and strategic steps to improve the effectiveness of previous empowerment programs in the future.

With 65 million entities, micro, small, and medium enterprises (MSMEs) form the backbone of the Indonesian economy, contributing around 61% of the country's gross domestic product (GDP) and employing 97% of the working population. Despite their strategic role, most MSMEs still face various challenges, such as low adaptability to changes in the business environment, lack of planning strategies, minimal innovation, and limitations in utilizing technology. On the other hand, current consumer behavior increasingly demands quality products and practical services, including in terms of payment systems. Along with the development of the digital era, non-cash payment systems, such as e-money and QR codes, have experienced rapid growth and become important elements in encouraging financial inclusion and transaction efficiency. QRIS (Quick Response Code Indonesian Standard) is present as an innovative solution that allows MSMEs to make transactions quickly, safely, and easily by simply scanning a QR code. Realizing the importance of utilizing this technology, the community service (PkM) team conducted training activities on the creation and use of QRIS for the "Zea Ice" Orange Juice micro business actor in Deltasari Indah, Sidoarjo, East Java. This activity includes QR code creation, printing, and attaching barcodes to kiosks, as well as technical education related to their use. This initiative is expected to increase transaction efficiency, encourage the implementation of digitalization, and increase the competitiveness of MSMEs in an increasingly competitive market.