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Syahlun Fikry Riyanto; Fal Harmonis

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

For decades, television as a mass media has been the most popular medium for entertainment and information. Because of its audiovisual nature, television can present music shows, movies, soap operas, variety shows, reality shows, and other programs involving celebrities adored by the public. The purpose of this study is to understand and analyze the exposure of artists' privacy on the Insert Pagi program on TRANS TV on December 1, 2024, from the perspective of the Broadcasting Behavior Guidelines for Standard Broadcasting Programs (P3SPS). Several related theories are involved in this research, including TV Production, Broadcasting, Television, Television Program Genres, Infotainment, Broadcasting Law and Ethics, and the Broadcasting Behavior Guidelines for Standard Broadcasting Programs (P3SPS). The method used in this study is descriptive qualitative. The data collection techniques conducted by the researcher include in-depth interviews, documentation, and observation. The result of this research on the Insert Pagi program on December 1, 2024, is the discrepancy of the program that was broadcast due to the information presented not aligning with the provisions of the articles of P3SPS. This is evident in the exposure of the privacy of artist couple Andrew Andika and Tengku Dewi in the broadcast. As stated in the Broadcasting Behavior Guidelines Article 13, which reads, “Broadcasting institutions must respect a person’s privacy rights in producing and/or broadcasting a program, whether live or recorded.

Try Mulyani Naphtali Sianipar; Nelli Roza; Huzaima Huzaima

Jurnal Riset Rumpun Ilmu Kedokteran 2025 Pusat riset dan Inovasi Nasional

Indonesia is the fourth country in the world with the largest population. This problem can be a burden on the state in national development dan economic growth. To see the relationship of husbdan support dan trust of patients with the use of IUD contraception in the village of Patam Lestari Mentarau Puskesmas working area of Batam City. Methods this study is a quantitative study, using observational analytical design with cross sectional approach. The population in this study is PUS who use MKJP contraception in the working area of Patam Lestari Mentarau Health Center Batam City. The number of samples was 73 PUS dan using cluster rdanom sampling technique. Data collection tools using observation sheets dan questionnaires. Data analysis using chi-square test. Result most of PUS who get husband’s support with IUD contraceptive use are 41 people (91.1 %), while PUS who believe in IUD contraceptive use are 36 people (97.3%), the results of chi square statistical test for Husband’s support obtained p-value 0.000 < 0.05 dan for patient trust obtained p value 0.000 < 0.05. There is a significant relationship between the husband support dan the trust of patients with the use of IUD contraception in the village of Patam Lestari Mentarau Puskesmas working area Batam.

Cindy Claudia Br Nadeak; Nurjasni Nurjasni; Helda Handayani Hia; Nurhikmah Siagian; Jesika Pionauli Sitorus +2 more

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

The rapid development of Artificial Intelligence (AI) has made it a part of the teens' routine, but the intensity of its use raises concerns about mental health. This study aims to analyze the pattern of AI utilization and its impact on stress, anxiety, and depression in students of St. Petrus Medan High School using the framework of Self-Determination Theory (SDT), namely competence, autonomy, and connectedness). The research was conducted with a quantitative approach through a survey of 64 students using a total sampling technique, equipped with focused group discussions (FGDs) and literature review. The results show that more than 70% of students use AI on a regular basis, mainly through chatbots (81%) and social media (73%). Some students (35.9%) also use AI as a means of venting. Although 85.9% of respondents found AI to be helpful, the majority (59.3%) reported feeling inferior as a result of comparing themselves to AI results. These findings reveal a psychological paradox, where AI is perceived as a solution as well as a source of pressure. This condition has the potential to trigger stress and anxiety, although depressive symptoms do not yet appear to be dominant. This research emphasizes the importance of healthy digital literacy as well as mentoring from schools and parents to reduce the risk of AI addiction and maintain adolescent mental well-being.

Erika Putri Rezekina Sidabutar; Muhammad Husni Thamrin

Jurnal Media Administrasi 2025 Universitas 17 Agustus 1945 Semarang, Indonesia

Job opportunities are available for prospective workers who are looking for work. The existence of job opportunities in an area will greatly open up opportunities for labor absorption, such as opening job opportunities for local inter-worker (AKL) workers, which is the placement of workers between regencies/cities working within one province. The research method used in this study is a descriptive research method with a qualitative approach. Data collection techniques were carried out through interviews, observations, and documentation at the Pematang Siantar City Manpower Office. All data obtained will be analyzed qualitatively with all data collected using the theory of Fred R. David (2019), namely Strategy Implementation with 3 variables, namely Strategy Development, Human Resource Allocation, and Determining Budget Funds. Based on the research that has been conducted, it can be seen that the Pematang Siantar City Manpower Office has attempted to provide the best solution by designing several programs to provide more job opportunities. Viewed from the development strategy perspective, the Manpower Office has realized several work programs such as job fair events held, competency-based training programs that are already running, and focusing on information about the labor market. The analysis revealed several shortcomings, including the government's inconsistency in implementing the program. Furthermore, the government's human resource allocation has been unable to improve the quality of human resources, particularly in Pematang Siantar City. Furthermore, the government's budget allocation has been ineffective in determining appropriate funding, resulting in limited funding and ineffective program implementation.

Hasnah Siahaan; Mhd Fachry R Srg; Nuranisa Nuranisa; Nazlia Adinda Putri; Chainur Azmi +1 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The findings of this study indicate that work environment, job satisfaction, and motivation simultaneously have a significant effect on the commitment of teachers and staff at Petukangan Selatan 01 Public Elementary School. This shows that a conducive work environment, such as adequate facilities, supportive colleagues, and a comfortable atmosphere, can increase the sense of belonging and loyalty among employees. Job satisfaction, which includes aspects such as fairness in rewards, recognition of achievements, and appropriate workloads, also contributes to strengthening work commitment. In addition, motivation, both intrinsic and extrinsic, plays a central role in encouraging employees to perform their duties with responsibility and enthusiasm. These findings also reinforce the importance of creating a balance between external factors (such as work environment) and internal factors (such as motivation and job satisfaction) to achieve strong commitment. Therefore, the implication of this research is that school management needs to continuously improve working conditions, develop fair reward systems, and provide opportunities for career development. By doing so, the commitment of teachers and staff can be maintained and even enhanced, which in turn will support the achievement of school goals more effectively.

La Ode Nasir

Jurnal Inovasi Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

The free lunch program at SD Negeri 101 Central Maluku has drawn significant attention, particularly from parents who are the primary stakeholders of this initiative. Based on in-depth interviews with 20 parents from various economic and social backgrounds, it was found that the majority of respondents responded positively to the implementation of the program. They considered it highly beneficial in reducing daily household expenses, especially for their children's meals during school hours. Approximately 85% of parents stated that since the launch of the free lunch program, they no longer needed to provide their children with pocket money or meals from home. This not only reduces daily expenses but also provides peace of mind, knowing that their children are receiving adequate nutrition at school. These findings align with Fitriyani (2022), who stated that school meal programs directly contribute to family economic savings. On the other hand, a small portion of respondents (around 15%) expressed concerns about the quality and hygiene of the food provided. They emphasized the importance of supervision in the preparation and distribution process, ensuring that the program meets not only quantity standards but also nutritional quality and cleanliness. This concern is crucial as it directly relates to students' health. Overall, this study indicates that parents’ perceptions of the free lunch program at SD Negeri 101 Central Maluku are generally positive, with critical notes on food quality, parental involvement, and funding sustainability. These findings offer strong recommendations for policymakers to strengthen this program as part of efforts to improve the quality of basic education in the region.

Bintang, Adinta Yogi Aghinia; Siswanto, Edy; Huda, Haris Ihsanil; Aqham, Ahmad Ashifuddin

Jurnal Manajemen Sosial Ekonomi 2025 LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

This study analyzes the influence of price, time efficiency, and product quality on ready-mix concrete sales volume at PT Dirgantara Betonindo Batang. This study employed a quantitative method with a causal approach, gathering data through surveys, interviews, and document analysis. A total of 70 respondents were selected using purposive sampling. The outcomes of the multiple linear regression analysis demonstrate that both time efficiency and product quality significantly influence sales volume, while price has a positive but insignificant effect. The regression model can explain 72.2% of the variation in sales volume. These findings provide strategic recommendations for company management in improving efficiency and quality to drive sales

Sekamadie, Katalenan; Agustin Hari Prastyowati; Diana Dwi Astuti

Jurnal Manajemen Sosial Ekonomi 2025 LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

A paradigm shift in public services has occurred rapidly due to the advent of digital technologies, which has led to the creation of more efficient, transparent and user-oriented systems. The study aims to examine how the quality of e-services, reputation, trust in e-services and electronic word of mouth affect user satisfaction with technology-enabled public services. A quantitative approach using multiple linear regression analysis is used to confirm the validity of the model. This method includes validity, reliability and classical assumptions testing. The results show that all four independent variables have a positive effect on user satisfaction both in general and individually. The quality of service, which encompasses factors such as ease of access, speed, system availability, and data security, has been demonstrated to enhance satisfaction. On the other hand, positive feedback and trust in the integrity and competence of the institution strengthen the relationship with users. Electronic word of mouth is crucial to create positive perceptions and attract consumers to services. The results show that to increase user satisfaction and loyalty in digital government services, the integration of these four elements is a key strategy.

Rafinsyah Mauludi Munandar

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The development of digital technology has shifted media consumption patterns, including radio media, which now faces a big challenge to remain relevant in the era of media convergence. OZ Radio Jakarta is one of the private radio stations that continues to survive with adaptive communication strategies. This research aims to find out the communication strategy of OZ Radio Jakarta in maintaining its broadcast existence in the digital media era. The research used a qualitative approach with a case study method. Data collection techniques were conducted through in-depth interviews with three key informants, namely the producer, social media team, and marketing team of OZ Radio Jakarta, as well as documentation and observation. Data analysis used Communication Strategy theory (Effendy, 2000), Niche Theory (Dimmick, 2003). The results showed that OZ Radio Jakarta carries out a coordinated internal and external communication strategy, utilizes social media as an audience participatory space, and maintains the emotional value of conventional broadcasts. The strategy has succeeded in maintaining OZ Radio Jakarta's existence as an adaptive, creative, and capable audio media in a competitive digital media landscape. Keywords: Communication Strategy, Digital Media, Existence, Radio.

Nike Widia Purnama Telaumbanua; Tio R.J.Nadeak; Harisan Boni Firmando; Mery Silalahi; Jupalman Welly Simbolon

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

The Salib Kasih tourist attraction is one of the leading potential tourist attractions in North Tapanuli district which offers spiritual tourism as well as natural and cultural panoramas. The purpose of this research is to determine the Development Strategy for the Salib Kasih tourist attraction. Salib Kasih is a tourist attraction created to commemorate the services of Christian missionary from Germany Ingwer Ludwig Nommensen who began his mission in Batak Land and is where Ingwer Ludwig Nommensen looked towards Rura Silindung below. This research uses qualitative research methods, with data collection techniques through interviews, observation and documentation of several informants, namely the Tourism and Tourism Office and tourism business actors. Through the results of research conducted by the author, the development strategy for the Salib Kasih tourist attraction carried out by the Tourism Office is to improve facilities, add facilities, collaborate with other agencies and carry out promotions to increase the attractiveness of the Salib Kasih tourist attraction.  

Nur Maida Sari; M. Akbar Maulana; Ismi Zakiyah Dly; Nur Hamidah Dly; Yuspa Yuspa +6 more

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The educational outreach program for the handling of corpses (tajhizul mayit) conducted by Group 29 of the STAIN Madina Community Service Program in Hutabaringin Julu Village aimed to provide theoretical and practical understanding to the community regarding the procedures for handling corpses in accordance with Islamic law. Participants included mothers, fathers, and young men and women, who were expected to disseminate this knowledge to the wider community. This study used a qualitative descriptive approach with a participatory method, allowing participants to be directly involved in the learning process. The implementation of the activity included several methods, such as lectures given by expert speakers, live demonstrations on corpse handling procedures, corpse handling simulations, and discussions that actively involved participants. This activity was designed so that participants not only understood the theory but also had practical skills in handling corpses in accordance with Islamic teachings. The results of this activity showed a significant increase in participants' understanding and skills in handling corpses. In addition to increasing religious literacy, this activity also fostered collective awareness regarding the importance of fardhu kifayah obligations, which are a shared responsibility of the community. It is hoped that through this activity, the community will be better educated and better prepared to carry out religious duties properly.

Geovando Siahaan

Pengharapan : Jurnal Pendidikan dan Pemuridan Kristen dan Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The sulang-sulang hariapan tradition is a significant cultural heritage of the Batak Toba community that embodies values of love, respect for elders, family reconciliation, equitable inheritance distribution, and leadership regeneration. The ritual is traditionally performed by offering food to parents who have reached the status of saur matua, symbolizing gratitude and respect. It is also accompanied by requests for blessings, advice, and public acknowledgment of mistakes, thus fostering peace, forgiveness, and social harmony within the community. However, in contemporary practice, the meaning of this tradition has gradually shifted toward a more formalized ceremony that emphasizes social status rather than its original spiritual and communal values. This study employs descriptive qualitative methods, combining field research with theological reflection, to examine how the values inherent in sulang-sulang hariapan can be understood in the light of the Gospel. The findings indicate that the tradition has profound potential to serve as a contextual medium for Christian faith expression. Therefore, it is crucial to revitalize its theological meaning so that the tradition remains relevant and transformative in strengthening family bonds and nurturing leadership in the modern era.

Yanti Defi Sianturi; Bestian Simangunsong; Herdiana Boru Hombing; Meditatio Situmorang; Nurelni Limbong

Jurnal Teologi Injili dan Pendidikan Agama 2025 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Environmental damage is a global phenomenon that demands changes to nature as the common home of all creation. Environmental damage occurs due to excessive human activity. One simple example is the lack of human awareness in terms of disposing of garbage in its place. The purpose of this study was to determine the church's responsibility in preserving the environment at the Sipinsur Geosite. The method in this study was to use a descriptive qualitative method by conducting interviews with several pastors around Sipinsur Tourism and visitors. The data was analyzed to determine the church's responsibility in preserving the environment. The results of the study showed that the church has duties and responsibilities in preserving the environment. The church is not only a place of worship but also a community that embraces in freeing nature from its destruction through (1) Eco-Prophetic Sermons, (2) Waste Management, (3) Tree Planting. Because the environment is God's creation and work. So the church needs to voice criticism or provide input for church members or the government regarding efforts to preserve the environment. This study provides a new contribution to the understanding that the church does not only pay attention to spiritual aspects, but also environmental aspects.

Saddam Muhdi; May Valzon; Mukhammad Fathkhur Rozaq; Amelia Elvarani; Arzi Putra Persada +8 more

Karawo : Journal of Community Service (KJCS) 2025 Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

This community service activity through the Real Work Lecture (KKN) program aims to increase students' understanding and awareness of the importance of personal branding as a strategy for forming a positive identity for Generation Z. The socialization was held on August 28, 2025, at SMA Negeri 4 Siak Hulu, Teratak Buluh Village, targeting 12th grade students. The methods used were face-to-face counseling through PowerPoint presentations, interactive discussions, and evaluations in the form of pre-tests and post-tests to measure the level of understanding before and after the material was delivered. The results of the activity showed a significant increase in the average student understanding score, from 14.70 on the pre-test to 22.55 on the post-test, with a difference of 7.85 points. A paired t-test also showed a significant difference (p < 0.001), confirming that personal branding socialization is effective in improving student understanding. Thus, this activity not only adds to students' knowledge but also provides them with practical skills in building a positive self-identity, increasing their self-confidence, and preparing them to face the challenges of education and work in the digital age.

Rini Jayanti Lumbantoruan; Rogate Artaida Tiarasi Gultom; Justice Z.Z Panggabean

Jurnal Teologi Injili dan Pendidikan Agama 2025 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

The purpose of this study was to determine whether or not there is an effect of teacher pedagogical competence on the learning achievement of class XI students at SMK Negeri 1 Siatas Barita. The method used in this research is the quantitative research method with an infeireinsiial statistical approach. The population is the total number of students in class XI of SMK Negeri 1 Siatas Barita which amounts to 426 people and a sample of 65 is determined using random sampling technique. Data were collected with a closed questionnaire of 31 items. From the validity test obtained rxy for variable X questionnaire, namely item number 1 to item number 31, it is known that 29 items are valid because rcount (between 0.323 to 0.624) > rtable = 0.312 and 2 items are invalid because rcount (0.177 to 0.269) < rtable = 0.312 (item numbers 4 and 13). The results of data analysis show that there is a positive and significant influence of teachers' pedagogical competence on the learning achievement of class XI students at SMK Negeri 1 Siatas Barita as evidenced by the following data analysis: 1) Analysis requirements test: a) positive relationship test obtained rxy value = 0.536 > rtable (α=0.05, n=65) = 0.244 thus it is known that there is a positive relationship between variable X and variable Y. b) significant relationship test obtained Thitung value = 5.045 > table (α=0.05, dk=n-2=63) = 2.000 thus there is a significant relationship between variable X and variable Y. 2) Effect test: a) Regression equation test, obtained regression equation Y ̂ = “66.265”+0.184X. b) Regression determination coefficient test (r2) = 28.8%. 3) Hypothesis testing using the F test obtained Fhitung> Ftabel, namely 25.457> 4.00. So it can be concluded that the teacher's pedagogical competence has a positive and significant effect on the learning achievement of class XI students at SMK Negeri 1 Siatas Barita.

Rahma Novia Budiati; Noer Adhela Krisna Putri Achmad; Fernanda Maulana Kusuma Putri; Veronika Deta Junia Anjarwani; Nensy Megawati Simanjuntak

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study analyzes the effectiveness of digital educational games, particularly the “Who Am I?” game on the Wordwall platform, in enhancing students’ knowledge of Indonesian language learning. The research is motivated by the need for junior high school teachers to design engaging learning methods that can foster enthusiasm among adolescents. Educational games are viewed as innovative media that present concepts in a simple yet enjoyable way, making lessons more interactive and accessible. Using a descriptive quantitative approach, the study involved 30 eighth-grade students at SMP Negeri 38 Surabaya. Data collection included pre-tests and post-tests to quantitatively measure learning outcomes, as well as questionnaires to capture student responses. Findings indicate a notable improvement in student achievement after the application of the “Who Am I?” game. The average pre-test score was 71.33, which rose to 91.00 on the post-test, showing an increase of 19.67 points. Results of a paired t-test confirmed that the difference was statistically significant, demonstrating that the improvement was due to the intervention. Additionally, questionnaire results showed that students felt more motivated, engaged, and able to understand the material more effectively through this game. Overall, the “Who Am I?” game on Wordwall proved to be an effective learning tool, and its use is recommended for teachers seeking to implement game-based strategies in classroom instruction.

Rahma Novia Budiati; Noer Adhela Krisna Putri Achmad; Fernanda Maulana Kusuma Putri; Veronika Deta Junia Anjarwani; Nensy Megawati Simanjuntak

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study analyzes the effectiveness of digital educational games, particularly the “Who Am I?” game on the Wordwall platform, in enhancing students’ knowledge of Indonesian language learning. The research is motivated by the need for junior high school teachers to design engaging learning methods that can foster enthusiasm among adolescents. Educational games are viewed as innovative media that present concepts in a simple yet enjoyable way, making lessons more interactive and accessible. Using a descriptive quantitative approach, the study involved 30 eighth-grade students at SMP Negeri 38 Surabaya. Data collection included pre-tests and post-tests to quantitatively measure learning outcomes, as well as questionnaires to capture student responses. Findings indicate a notable improvement in student achievement after the application of the “Who Am I?” game. The average pre-test score was 71.33, which rose to 91.00 on the post-test, showing an increase of 19.67 points. Results of a paired t-test confirmed that the difference was statistically significant, demonstrating that the improvement was due to the intervention. Additionally, questionnaire results showed that students felt more motivated, engaged, and able to understand the material more effectively through this game. Overall, the “Who Am I?” game on Wordwall proved to be an effective learning tool, and its use is recommended for teachers seeking to implement game-based strategies in classroom instruction.

Hanna Letare Winroriauli Sinaga; Berlianti Berlianti

Concept: Journal of Social Humanities and Education 2025 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This study was motivated by the high number of stunted children found in stunting locations, namely in Kelurahan Kahean and Sigulang-gulang, Kecamatan Siantar Utara, Kota Pematangsiantar. This study also found indications of inadequate parenting patterns in terms of nutrition and child health care. This condition is a serious concern because stunting not only affects children's physical growth but also influences their cognitive development and future quality of life. To understand this phenomenon in depth, this study used a qualitative method with a descriptive approach. Data were collected through in-depth interviews, observations, literature studies, and documentation, involving six main informants. The results of the study revealed that 4 of the 6 parents with stunted children practiced inadequate parenting, particularly neglectful parenting, which was the most dominant parenting style. This neglectful parenting style was characterized by a lack of adequate supervision and attention to providing nutritious food and health care for children. Parents who apply this parenting style tend to consistently ignore their children's nutritional and health needs, thereby increasing the risk of stunting. In addition, some parents also apply a permissive parenting style, which is characterized by allowing children to freely choose food without clear boundaries or rules. As a result, children often consume unhealthy foods and have irregular eating schedules. In addition to parenting factors, limited socioeconomic conditions also exacerbate the risk of stunting. Parents' low level of knowledge about balanced nutrition and child health care further increases the likelihood of children experiencing stunting. This shows that economic and educational factors are major obstacles in efforts to prevent stunting in the Kecamatan Siantar Utara.

Guntur Susanto; Ita Apriliyani; Mariah Ulfah

Jurnal Rumpun Ilmu Kesehatan 2025 Pusat Riset dan Inovasi Nasional

Hypertension is a condition in which systolic blood pressure exceeds 140 mmHg and diastolic pressure exceeds 90 mmHg persistently. Uncontrolled high blood pressure can cause disorders in the circulatory system and vital organs such as the heart and brain. One non-pharmacological effort to lower blood pressure in hypertensive patients is through deep breathing relaxation exercises, performed twice a day for ten minutes. RSU Siaga Medika Purbalingga, located in Padamara District, has recorded the highest number of hypertension cases in the area, totaling 4,470 patients. Based on a preliminary survey, many hypertensive patients were unaware of the benefits of deep breathing relaxation therapy; therefore, a Community Service (PkM) activity was conducted in the hospital’s Internal Medicine Clinic. The method involved educational sessions using lectures and demonstrations, supported by leaflets and videos. Participants’ knowledge was evaluated using pretest and posttest questionnaires. The results showed that most respondents were female (60%) and aged between 46–55 years (40%). Knowledge levels significantly improved, from the “low” category (40%) before education to the “good” category (90%) after education. Thus, deep breathing relaxation therapy has the potential to be an effective alternative method to help reduce blood pressure in patients with hypertension.

Indah Sari Br Siagian; Laily Ramadhani; Raymond Fransiscus

Jurnal Visi Manajemen 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

His study aims to investigate the influence of investment decisions, financing, dividend policy, and profitability on the firm value of State-Owned Enterprise (SOE) banking companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023. The research is motivated by the fluctuating firm value (PBV), which reached a low of 1.66 in 2020 and a high of 2.05 in 2022, indicating shifts in market perception. Using a quantitative approach and a purposive sampling method, this study analyzes secondary data from four SOE banks: PT Bank Mandiri Tbk, PT Bank Rakyat Indonesia Tbk, PT Bank BNI Tbk, and PT Bank BTN Tbk. The data analysis techniques include descriptive statistics, classical assumption tests, and multiple linear regression. The results show that investment decisions, dividend policy, and profitability have a significant positive effect on firm value. In contrast, financing decisions were found to have no significant effect on firm value. This study concludes that an integrated approach to financial management is essential for creating long-term firm value.