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The development of Digital Marketing and Electronic Word of Mouth (eWOM) has encouraged hospitals to adopt digital communication strategies to attract patients’ visit intentions. However, in public hospitals, the effectiveness of these strategies in influencing patient behavior still requires empirical validation. This study aims to analyze the influence of Digital Marketing and eWOM on patient visit intention, with Brand Awareness as an intervening variable at RSUD Cengkareng.This research employed a quantitative approach with an explanatory design. Data were collected from November to December 2025 from 100 general outpatient respondents selected using the Slovin formula and a simple random sampling technique. The data were gathered through structured questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS software.The results show that Digital Marketing and eWOM have a positive and significant effect on Brand Awareness. Both variables also significantly influence patient visit intention, with eWOM demonstrating the strongest effect. These findings indicate that information shared through digital platforms and patient recommendations plays an important role in shaping potential patients’ decisions to visit the hospital. However, Brand Awareness does not have a significant effect on patient visit intention and does not mediate the relationship between Digital Marketing, eWOM, and visit intention. This suggests that, in the context of RSUD Cengkareng as a public hospital, patients’ visit decisions are more directly influenced by digital information exposure and the credibility of online recommendations rather than by brand recognition alone.

This study aims to describe representative speech acts in a video with the theme of in-depth learning design on the Diklat Online YouTube Channel. The background of this study is rooted in the important role of language in social interaction and the importance of speech acts as one aspect in pragmatic studies. In the realm of digital media, people see YouTube as the right platform to analyze speech acts because it is able to facilitate interactions between speakers and interlocutors through its videos. This study uses a qualitative descriptive method with the main data sources in the form of three podcast videos from the Diklat Online channel, August 2025 edition. Data were obtained through listening and note-taking techniques, then analyzed using the pragmatic equivalent method to classify the forms of representative speech acts. The results of the study found 33 representative speech act data divided into nine categories, namely stating (9), suggesting (3), demanding (3), showing (2), informing (8), mentioning (3), explaining (2), speculating (1), and giving examples (2). Of all, the speech act "stating" emerged as the most dominant type. The research conclusion confirms that representative speech acts have an important role in strengthening the validity of knowledge, supporting message clarity, and building a communicative, reflective, and meaningful learning atmosphere for the audience, thus making a real contribution to the effectiveness of educational communication in digital media.

The purpose of this scientific study is to examine the influence of review content and customer ratings on the trust of Uniwara Economics Education students in skincare products. The background of this study includes the increasing popularity of local skincare products and the shift in the behavior of young consumers who now rely more on reviews and ratings on various social media platforms such as Instagram and TikTok when deciding to buy. Students, as a critical and digitally native generation, use online information as their main source for building trust in products. This study applies a quantitative method with an associative research design. The sample consists of 51 students from a total population of 105 students, determined through Proportional Stratified Random Sampling. Data for the study were collected using questionnaires and analyzed using multiple linear regression techniques. The results of this study indicate that review content and customer ratings together have a positive and significant effect on student trust. In part, these two variables also significantly affect trust. The contribution of review content and customer ratings is 247% (as indicated by an Adjusted R Square value of 0.247), while the rest is influenced by other variables or factors outside the scope of this study. This research indicates that review content and customer ratings have both a partial and simultaneous effect on the trust of Uniwara Economics students in skincare products.

This study aims to analyze the impact of immersive commerce and augmented reality (AR) on consumer trust in e-commerce transactions using secondary industry data from the BrandXR 2025 Research on Augmented Reality in Retail & E-Commerce. Quantitative data was analyzed descriptively to evaluate the adoption rate of immersive technologies (immersive commerce and AR) and their relationship with consumer trust perceptions. The results show that immersive commerce, characterized by interactive and realistic user experiences, has a positive impact on consumer trust. Similarly, AR which offers realistic product visualization, has a significant impact on strengthening consumer trust in purchasing decisions. Simultaneously, the integration of immersive commerce and AR enhance the digital shopping experience, which can reduce risk perception and increase trust in online transactions. These findings empirically contribute to the literature on digital consumer behavior and e-commerce strategies, and suggest that businesses adopt immersive technologies to increase consumer trust and engagement in the online commerce ecosystem.

In the digital era and free market, technology is growing rapidly. Consumers and businesses are now more inclined to use digital transactions rather than face-to-face cash transactions. This study aims to find solutions and receive feedback related to the implementation of the Consumer Protection Law in the Digital Era and Free Market. The method used in this activity is through counseling and discussion. From the results of this activity, it was concluded that Law No. 8 of 1999 concerning Consumer Protection needs to be updated immediately as it is no longer relevant to the current digital technology, which has advanced far and is different from the conditions in 1999 when the consumer protection law was issued. The results of this activity indicate that the Consumer Protection Law No. 8 of 1999 requires comprehensive updates to accommodate the development of digital transactions, personal data protection, and consumer rights in cyberspace. Furthermore, the importance of educating consumers about their rights in digital transactions is also a key focus, so that the public can avoid losses resulting from unsafe online transactions.

The rapid advancement of information and communication technology has positioned e-commerce as a primary shopping channel, with Shopee emerging as the most popular platform in Indonesia. In the context of online fashion purchases, consumers face inherent limitations due to the inability to physically inspect or try products. Consequently, product ratings and reviews function as critical forms of social proof, helping to reduce uncertainty and perceived purchasing risk. This study investigates the influence of product ratings and reviews on purchasing decisions for fashion products on Shopee, focusing on undergraduate students at Universitas 17 Agustus 1945 Semarang. Employing an associative quantitative approach, data were collected through a closed-ended questionnaire distributed to 100 purposively selected respondents who had purchased fashion products on Shopee within the last three months. The independent variables are product ratings and product reviews, while the dependent variable is the consumer purchasing decision. Statistical analyses include validity and reliability testing, correlation analysis, t-tests, F-tests, and the coefficient of determination. The study’s findings are expected to offer both practical insights for e-commerce businesses in developing effective digital communication strategies and theoretical contributions to the understanding of digital consumer behavior in the e-commerce environment.

The rapid development of e-commerce in Indonesia makes transactions easier for consumers, but also presents various losses, such as fraud, goods that do not match the description, leaks of personal data, and problems with returning goods. In this context, Law Number 1 of 2024 concerning the Second Amendment to Law Number 11 of 2008 concerning Information and Electronic Transactions (UU ITE) exists as a legal basis which is expected to provide protection for consumers in online buying and selling transactions. This research aims to explore and analyze the effectiveness of the legal protection provided by the ITE Law for consumers, with a focus on protection for detrimental transactions, consumer personal data, as well as dispute resolution mechanisms. The research method used is a normative approach with a literature study of statutory regulations and related legal literature. The research results show that the ITE Law provides quite comprehensive legal protection, including the obligation of electronic system operators to ensure the security of transactions and personal data, as well as regulating sanctions for perpetrators of fraud. However, even though regulations already exist, implementation and consumer understanding of their rights is still a major challenge.

This study aims to analyze the influence of maritime competence, maritime safety management, and maritime regulations on maritime safety in Indonesia. The approach used in this literature review is descriptive qualitative. Data collection techniques include literature studies or reviews of relevant previous articles published between 2021 and 2026. The technique used in this literature review is Comparative Analysis. The data used in this descriptive qualitative approach comes from previous research relevant to this study and is sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Q2-Q4 Emerald, Elsevier, Sage, Web of Science, Sinta Journal 2-5, DOAJ, EBSCO, Google Scholar, Copernicus, and digital reference books. The results of the study indicate that: 1) Maritime competence influences maritime safety in Indonesia; 2) Maritime safety management influences maritime safety in Indonesia; and 3) Maritime regulations influence maritime safety in Indonesia. The study concludes that a combined approach to enhancing maritime competence, management practices, and regulatory frameworks is critical in improving maritime safety in the region.

Transaction logs in online retail provide opportunities for data-driven customer segmentation. This study segments customers at two scopes global (all countries) and United Kingdom (UK) using Recency, Frequency, and Monetary (RFM) features derived from the Online Retail transaction dataset. After cleaning cancellations and invalid records, RFM variables are computed per customer and normalized. K-Means clustering is applied separately for global and UK data, while the number of clusters is selected via the elbow criterion and validated using internal indices. The best configuration for both scopes yields five clusters, with moderate separation quality based on the silhouette score. Cluster profiling indicates distinct groups ranging from low-frequency low-spending customers to highly frequent high-spending customers. The comparison between global and UK segmentation shows similar structural patterns, yet different proportions across segments, supporting targeted retention and value-driven marketing actions.

This research is driven by the urgency of maintaining the quality of the Indonesian language in the realm of online journalism, particularly on major media platforms such as CNN Indonesia. Online media plays a central role as the primary source of information, but the speed of publication often encounters linguistic errors that have the potential to damage credibility and lead to misinterpretation among readers. The focus of the study on syntactic errors is crucial because errors in sentence structure, diction, and conjunctions directly affect the meaning and effectiveness of communication. This study aims to analyze and describe the forms of syntactic errors (including sentence pattern errors, non-standard diction, and conjunction redundancy) and offer recommendations for improvement based on standard Indonesian language rules. The method used is a qualitative descriptive approach with a syntactic approach. Data in the form of linguistic units at the phrase, clause, and sentence levels from all CNN Indonesia news texts for the period of August 2025, collected using the Listen and Note Technique. The findings are anticipated to show a dominance of sentence ineffectiveness, incorrect use of conjunctions, and temporally illogical diction errors. This research is expected to contribute as a practical guide for editors and news writers to improve the quality of editing, while also supporting literacy efforts and the use of good and correct Indonesian in the digital public space.

This study discusses clause structures in online news articles published by Detik.com, highlighting the issue of UNNES student Iko Juliant Junior in September 2025. The background of this research lies in the importance of understanding how digital media utilize language structures to convey information effectively, concisely, and objectively. In the context of online journalism, the selection and arrangement of clauses play a crucial role in shaping clarity, focus, and meaning as perceived by readers. The purpose of this study is to describe the forms and types of clauses used in news texts and to explain their functions in maintaining the accuracy and credibility of information delivery. The research employs a qualitative descriptive method with a focus on syntactic studies. The data consist of clauses found in Detik.com news articles published in September 2025, analyzed based on their syntactic components: subject, predicate, object, complement, and adverbial. The findings show that the clause patterns of Subject–Predicate (S–P) and Subject–Predicate–Object (S–P–O) are the most dominant, with verbal predicates appearing most frequently. These patterns reflect the efficient, factual, and easily understood style of online journalistic language. This study contributes to the development of syntactic research and serves as a practical reference for journalists and readers in understanding effective language use in digital media.

This study aims to describe the internal structure and syntactic functions of noun phrases in online news articles about demonstration actions published by Detik.com in August 2025. This research employs a qualitative descriptive approach, with observation and note-taking. Data were obtained from five news articles discussing demonstrations, then analyzed to identify the core elements (head) and modifiers, and to determine the syntactic functions of the phrases within sentences. The analysis results show that the most frequently encountered noun phrase pattern is Noun + Noun (N + N), with modifiers on the right that provide explanations of identity, location, or ownership. The most common syntactic function found is as the subject, followed by the object and adverbial of place. These findings confirm that noun phrases play an important role in explaining information and sentence structure in online news texts. Additionally, the use of noun phrases also reflects the media's language strategy in constructing social and political realities through concise, efficient, and information rich language.

This study aims to describe the structure, syntactic function, and semantic role of the nominal clause in JawaPos.com news texts published in August 2025. By using a descriptive qualitative approach, this study applied syntactic analysis to explore how the nominal clause operates within the linguistic and contextual framework of media discourse. Data were collected from online news articles and analyzed using Indonesian syntactic and semantic theory. The results show that nominal clauses play a crucial role in constructing discourse structure and meaning through their syntactic functions as subjects, objects, complements, and adverbs. In semantics, nominal clauses perform various roles, including as agents, objects, recipients, and markers of condition or location. The pattern of nominal clause use reflects the concise, efficient, and communicative nature of journalistic language. The correlation between syntactic function and semantic role shows a cohesive relationship that enhances clarity and accuracy in conveying information. This study contributes to the development of syntactic and media linguistic research and serves as a valuable reference for journalists and language educators in promoting effective and ethical language use in journalism.

The rapid development of information technology has pushed the dissemination of news through online media, demanding a language that is fast, concise, and informative to ensure accurate news delivery. This necessity positions the syntactic structure, particularly the phrase, as a critical element in determining the quality and communication effectiveness of digital news. This study has a dual objective: to comprehensively identify and analyze the types of phrases found in five online news articles published by CNBC Indonesia in August 2025, and to elucidate the grammatical function of each phrase  within the context of news sentences. The method employed is a descriptive qualitative method, involving a systematic process of reading, noting, and accurately analyzing the textual data repeatedly. The results indicate a diversity  of phrase types, with a significant dominance of  noun and verb phrases. The findings also include adjectival, prepositional, adverbial, numerical, exocentric, and endocentric phrases, which collectively enrich the linguistic structure, enhance information richness, and greatly facilitate reader comprehension of the news content. These findings not only highlight the specific patterns of phrase usage in digital news writing but also provide deep insights into their structural and grammatical roles. This study is expected to serve as a valuable reference for linguistic research and language learning, as well as offering practical guidance for online media practitioners to continuously improve the clarity, effectiveness, and quality of news writing in the digital realm.

In today's digital landscape, rapid and accurate access to information has become a fundamental requirement for educational institutions. Previously, SMP Swasta Karya Bhakti Medan relied heavily on conventional methods for disseminating information, such as verbal communication or limited printed media. This situation frequently resulted in delays in delivering news to guardians and limited the promotional reach to the broader community. Addressing these issues, this internship project focuses on the design and development of a school profile website as a solution for information digitalization. The system development process involved several stages, including field data collection, user-friendly interface design, and the coding implementation phase. The website is designed to host essential information, ranging from the institutional profile, vision and mission, and facilities, to student activity documentation. To ensure optimal accessibility, the site is hosted using the Netlify service, allowing for continuous online access. The final outcome of this project is a responsive and easily accessible digital information portal. The presence of this website is expected to enhance the school's image and facilitate parents and prospective students in obtaining valid information regarding SMP Swasta Karya Bhakti Medan without distance or time constraints.

The rapid development of digital technology has led to an increased adoption of digital payment methods in online transaction-based businesses. However, in practice, failures and limitations in the implementation of digital payment systems still occur, potentially disrupting transaction processes and reducing customer convenience. Payment related obstacles may result in transaction cancellations and increase the risk of customer churn. This study aims to analyze the impact of failures and limitations in digital payment methods on customer churn using a classification-based approach. The data used in this research are secondary e-commerce customer data obtained from the Kaggle platform, including transaction information, payment methods, customer behavior, and historical transaction records. The research methodology consists of data preprocessing, time-based feature engineering, and classification modeling using logistic regression, decision tree, and random forest algorithms. Model performance is evaluated using accuracy, precision, recall, F1-score, and confusion matrix metrics. The results indicate that the decision tree model demonstrates superior capability in identifying churn customers compared to the other models, although it does not always achieve the highest accuracy. In addition to digital payment methods, other factors such as purchase value, transaction frequency, purchase timing patterns, and product return rates also influence customer churn. The findings highlight the importance of optimizing digital payment systems as part of customer experience enhancement strategies and customer retention efforts in online transaction–based businesses.

The rapid growth of e-commerce has intensified competition among digital businesses, making pricing and discount strategies critical in influencing consumer purchase decisions. This study aims to examine the effect of original product price and price after discount on consumer purchase decisions on e-commerce platforms. A quantitative causal research design was employed using secondary data derived from publicly available e-commerce transaction records. Data analysis was conducted through descriptive statistics, correlation analysis, and multiple linear regression to assess the partial and simultaneous effects of pricing variables on purchase decisions, which were measured using a price-based purchase decision index. The findings indicate that both original price and discounted price have a significant negative effect on consumer purchase decisions. This suggests that lower displayed and final prices increase consumers’ likelihood of making a purchase. Furthermore, the discounted price was found to exert a more dominant influence than the original price, highlighting the importance of perceived value in online purchasing behavior. This study contributes to the digital marketing literature by providing empirical evidence on pricing effects in e-commerce and offers practical insights for e-commerce platforms in designing effective and data-driven pricing and discount strategies.

This research is motivated by changes in students' academic communication patterns due to the rapid development of digital technology, which has the potential to affect the consistency of formal language use. In academic literacy, formal language plays a crucial role as a marker of professionalism and the accuracy of scientific communication. This study aims to analyze the shift in formal language use in students' academic communication and identify the factors influencing it in the digital era. The research method used a qualitative approach with a descriptive design. Data were collected through an online questionnaire in the form of open-ended questions to students at the University of Muhammadiyah Maumere who actively use digital media in academic communication. Data were analyzed by grouping respondents' answers and identifying language usage patterns. The results show that students understand the differences between formal and informal language, but their application in digital academic communication is not yet consistent. The shift is characterized by the use of abbreviations, slang, and inconsistencies in linguistic rules influenced by instant communication habits, social environments, and the nature of digital media. These findings emphasize the importance of continuously strengthening formal language literacy and academic communication ethics in higher education

This research is motivated by changes in students' academic communication patterns due to the rapid development of digital technology, which has the potential to affect the consistency of formal language use. In academic literacy, formal language plays a crucial role as a marker of professionalism and the accuracy of scientific communication. This study aims to analyze the shift in formal language use in students' academic communication and identify the factors influencing it in the digital era. The research method used a qualitative approach with a descriptive design. Data were collected through an online questionnaire in the form of open-ended questions to students at the University of Muhammadiyah Maumere who actively use digital media in academic communication. Data were analyzed by grouping respondents' answers and identifying language usage patterns. The results show that students understand the differences between formal and informal language, but their application in digital academic communication is not yet consistent. The shift is characterized by the use of abbreviations, slang, and inconsistencies in linguistic rules influenced by instant communication habits, social environments, and the nature of digital media. These findings emphasize the importance of continuously strengthening formal language literacy and academic communication ethics in higher education

This study aims to analyze the influence of port infrastructure, logistics connectivity, and fleet capacity on the performance of sea tolls in Indonesia. The approach used in this literature review study is descriptive qualitative. The data collection technique used is a literature study or review of relevant previous articles published between 2021 and 2026. The technique used in this literature review is comparative analysis. The data used in this descriptive qualitative approach came from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Q2-Q4 Emerald, Elsevier, Sage, Web of Science, Sinta 2-5 Journal, DOAJ, EBSCO, Google Scholar, Copernicus, and digital reference books. The results of the study show that: 1) Port infrastructure affects sea toll performance; 2) Logistics connectivity affects sea toll performance; 3) Fleet capacity affects sea toll performance.