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This study evaluates the pavement condition of 3,300 meters of Adiwerna Highway II using the Pavement Condition Index (PCI) method based on the ASTM D6433-18 standard. The road is divided into 18 segments to facilitate analysis, with data obtained through visual surveys. The results show five main types of damage, dominated by patches (84%). PCI values ​​range from 38–86 with an average of 69 ("Fair" category), indicating the need for planned maintenance. The most critical segment is at STA 3+100–3+200 (PCI 38). The study recommends a more economically efficient preventive maintenance strategy, and suggests specific treatments according to the type of damage. This study supports the development of data-driven road asset management for infrastructure maintenance optimization.

The dynamic development of digitalization today increases the important role of digital leadership as a key factor to optimize employee performance. Research specifically through the development of creativity and innovative behavior in the workplace. This study aims to examine the indirect effect of digital leadership on performance through creativity and innovative work behavior of employees. The research was conducted at PT Semen Indonesia (Persero) Tbk. The research approach used is quantitative with survey research design where data is collected through questionnaires. The sampling technique used purposive sampling. This study involved 74 respondents who were analyzed using Smart PLS 4.0. The research findings explain that digital leadership does not directly affect the performance of PT Semen Indonesia (Persero) Tbk employees, but has an indirect influence through innovative work behavior. Meanwhile, creativity is not proven to mediate the effect of digital leadership on employee performance. Digital leadership is able to increase employee creativity, but employee creativity is not able to improve the performance of PT Semen Indonesia (Persero) Tbk employees. The research findings underscore the important role of digital leadership to drive employee performance. The results also imply that management can apply digital leadership as a strategy to increase creativity and innovative behavior in the workplace where innovative work behavior drives employee performance.

This research is motivated by the problems found by researchers related to the promotion mix at Syamsiah Padang Lawas Hotel. This study aims to determine the promotion mix strategy carried out at Syamsiah Hotel Padang Lawas. The research method used is qualitative with descriptive methods. This research was conducted at Syamsiah Hotel Padang Lawas in June-July 2020. Determination of research informants using purposive sampling technique with a total of 4 informants. The data used are primary data in the form of direct communication with informants carried out by observation, interviews, documentation and secondary data obtained from Syamsiah Hotel Management documents. Data validity checking technique is done by tringulation. The data analysis techniques used are inductive analysis, deductive analysis and SWOT analysis. Based on the results of research on the meeting package promotion mix strategy at Syamsiah Padang Lawas Hotel, it can be concluded that the hotel has strengths in utilizing various advertising media, sales promotion, personal selling, public relations, and direct marketing. Advertising strategies through social media and print media allow hotels to reach a wide market segment, while providing discounts in sales promotions can increase bookings. Personal selling is effective in building direct relationships with customers, and involvement in public relations can improve the hotel's image. Direct marketing through WhatsApp has also proven to be efficient in targeting specific customers. However, there are some weaknesses, such as the design of pamphlets and brochures that are not updated, customer dependence on discounts, limited reach of sales calls, and lack of collaboration with the media and website development. Threats from competitors, negative public perception, and strategic mistakes also need to be well anticipated. By maximizing strengths and opportunities and overcoming weaknesses and threats, Hotel Syamsiah can optimize promotional strategies to achieve better results.

Digital marketing as a promotional strategy emerged as a response to developments in information technology. The use of digital marketing is not only limited to new companies or start-ups, but is also applied by companies that have been around for a long time. PT. XYZ, which functions as a motor vehicle distributor and retailer, is also required to adopt digital marketing even though it already has a strong brand from its parent company. In this research, which uses a case study of PT. XYZ, data obtained through observation and interviews. The research results show that PT. XYZ uses three media in implementing digital marketing, namely websites, social media and applications. Of the three media, social media such as Instagram and Facebook show the best results, because both are used to provide information and build engagement with consumers.  

Da'wah is an activity that aims to invite people to the path of truth and guidance from Allah SWT, carried out orally or in writing with the spirit of calling and guiding the people. As an integral part of Islamic teachings, this da'wah requires not only sincerity but also good management so that its implementation is effective, structured, and relevant to the development of the times. In this case, management becomes an important element that includes planning, implementing, and evaluating religious programs. The values ​​contained in this management can be reflected in the Qur'an, such as strategy, trustworthy leadership, and a wise approach, emphasizing the importance of integration between da'wah and management. Management is interpreted as an-nizam or at-tanzim, which is a regulatory system that puts everything in its place. The relationship between management and da'wah is synergistic, where da'wah requires a management program and communication media to reach the community effectively and innovatively. A da'i, in this context, also has a very imaudience’s important role, namely as a manager who must understand the audience's characteristics and design the right da'wah strategy. Therefore, the integration of management in da'wah activities is one of the essential needs in building a systematic and competitive da'wah movement amidst modern social dynamics.

This study explores the role of peer mentoring as a strategy to reduce student dropout rates and strengthen social support networks in universities. Using a mixed-methods approach that combined quantitative surveys and qualitative interviews, the research examined students’ sense of belonging, academic motivation, persistence intention, and access to emotional and academic support. The findings indicate that peer mentoring significantly enhances students’ sense of community, increases their academic motivation, and strengthens their commitment to continue their studies. Compared to other retention strategies such as academic counseling or financial support, peer mentoring provides unique advantages by fostering ongoing peer-to-peer relationships and expanding social networks. Moreover, the study found that mentor–mentee interactions create a safe space for students to share academic challenges, personal concerns, and coping strategies, which contributes to improved well-being and greater confidence in navigating university life. Peer mentoring also offers opportunities for skill development, including communication, collaboration, and self-regulation, making it beneficial not only for mentees but also for mentors. These results suggest that peer mentoring not only mitigates dropout risks but also contributes to building long-term resilience and a supportive learning environment for students. Therefore, universities are encouraged to integrate structured peer mentoring programs into their retention initiatives to promote student success and holistic development.

In general, some of the community's drinking water needs can be sourced from well water and water that has been treated by the Regional Drinking Water Company (PDAM). However, the increasing demand for drinking water sometimes cannot be met by well water sources or water that has been treated by PDAM. Along with technological advances, accompanied by increasingly busy community activities today tend to choose a more practical way at a relatively low cost in meeting drinking water needs. One of the alternative ways to fulfill drinking water needs is by using mineral water products. Marketing is a process of preparing integrated communication that aims to provide information about goods or services in relation to human needs. The marketing carried out at the Riayadus Samawi Islamic Boarding School is still very simple, namely from word of mouth to the congregation. So that Yarisa Drinking Water has not been sold widely like bottled drinking water in general because the majority of consumers are still worshipers and the neighborhood around the cottage. The purpose of this community service is to contribute thoughts and training, especially to the manager of Yarisa drinking water regarding the importance of analyzing marketing strategies for a company in an effort to market its products so that these products can be accepted by the public and distributed widely. The PKM process carried out at the Riyadus Samawi Ludoyo Blitar Islamic Boarding School consists of three stages, including: first, problem identification with a study carried out by the PKM team, Yarisa drinking water managers, cottage administrators, cottage caregivers, and cottage owners to find out the quality and development of Yarisa drinking water marketing strategies. The second stage is the implementation of PKM by holding a seminar with the theme “Marketing Strategy for Bottled Drinking Water at Riyadus Samawi Islamic Boarding School” and attended by Yarisa drinking water managers and students and board members. The third stage is monitoring and evaluation of whether the bottled drinking water marketing strategy delivered by the PKM team has been implemented in Yarisa drinking water. The results of this PKM are socialization and assistance regarding bottled drinking water marketing strategies and making several marketing and motivational programs so that in the future Yarisa drinking water owned by Riyadus Samawi Islamic Boarding School can be marketed widely.

This research investigates students’ perceptions of Artificial Intelligence (AI) as a tool for learning English at MTsN 4 North Aceh. Quantitative descriptive method was employed in this study that involving 40 students as participants. Data were collected through Likert-scale questionnaires and semi-structured interviews to assess students’ attitudes towards AI in relation to motivation, and skill development (listening, speaking, reading, and writing). The results indicate that most students perceive AI positively, appreciating its ability to enhance their understanding of English materials, increase motivation, and provide real-time feedback. Many students highlighted that AI tools offered interactive and flexible learning opportunities. Overall, artificial intelligence (AI) is not seen as a replacement for conventional teaching, even though it is a useful tool for learning English. The best strategy could be to combine AI with human instruction, maintaining a balance between the flexibility and immediate feedback that AI offers and the individualized help that teachers can provide.

The integration of local wisdom in the role of village heads as mediators of industrial relations disputes is an effective strategy in rural conflict resolution. Local wisdom, which is a community's traditional knowledge and practices, can be used to understand and resolve complex conflicts. The village head, as a respected figure with traditional knowledge, can serve as an effective mediator in resolving industrial relations disputes. The results show that village heads play an important role as mediators by integrating local wisdom principles such as deliberation, mutual cooperation, and harmony in the mediation process. The custom-based approach proved effective in reaching an agreement that was acceptable to both parties and maintaining social harmony in the village. However, challenges arise when dealing with large companies or disputes involving formal legal aspects. This research provides new insights into the potential integration of local wisdom in the resolution of industrial relations disputes at the village level, as well as the implications for the development of a more contextualized alternative dispute resolution system in Indonesia. The analysis will discuss how the integration of local wisdom in the role of the village head can improve the effectiveness of conflict resolution in rural areas.

This research aims to determine strategies for developing beef cattle farming to increase farmers' income in Bangkali village, Watopute District, Muna Regency. Determining the research area was carried out purposively with the consideration that Bangkali Village, Watopute District, Muna Regency has great potential for the development of beef cattle. There were four informants in this research, including the Animal Husbandry Service, Breeders, Extension Institute and Financial Institutions. Data analysis uses Analitycal Hierarchy Process (AHP) analysis. The results of the research show that the priority strategy for developing the beef cattle business to increase farmers' income in Bangkali Village, Watopute District, Muna Regency is capital/finance weight 316, Increasing Marketing weight 275, Increasing human resources weight 206, and increasing production weight 203 with an inconsistency of 0.02

Implementing school culture is crucial to creating a positive and effective learning environment. SMP IT Daarul Muttaqien is known to have a school culture program. However, no further research has been conducted on how the school culture program is implemented at SMP IT Daarul Muttaqien. This study aims to determine the strategy for implementing school culture and its principles in developing it. The research method used is descriptive qualitative. Because it wants to describe the implementation of the school culture program based on interviews with the school (principal, committee, and teachers), observations, and school documentation. The principal, committee, and teachers were selected as sources to obtain information related to the implementation of the school culture program as it has been carried out at the school. Observations were made to observe how the school culture program is run by the school. Documentation was carried out to visualize the objects of the school being studied. Information data was analyzed using the Miles method and triangulation. The results of the study showed that the strategy for implementing school culture was carried out by involving all stakeholders in the school. The implementation of school culture in principle has been implemented by the school which took place in stages, namely the development of school culture, innovation, performance, evaluation, involvement in decisions, and reward systems.

This study aims to analyze the influence of technology-based learning on student engagement and achievement in the digital era. The development of information and communication technology has changed the way of learning and teaching, so that universities are required to adopt new approaches that are more in line with the needs of students in the digital era. This study uses a quantitative method with a survey design to collect data from 200 students involved in the technology-based learning process in various study programs. The instruments used include a questionnaire to measure the level of student engagement and analysis of academic results to assess their achievements. The results of the study indicate that technology-based learning significantly increases student engagement, both in terms of active participation in class and interaction with fellow students and lecturers. In addition, the use of technology in learning also contributes positively to improving student academic achievement. These findings indicate that technology integration in higher education can be an effective strategy to encourage deeper engagement and better achievement among students. This study recommends a broader and more strategic implementation of technology-based learning to improve the quality of education in the digital era.

The lack of facilities and supporting resources for teaching and learning activities in educational institutions and places of worship in Tewang Kadamba Village is a major factor hindering the development of students' literacy skills. In fact, literacy skills are one of the most fundamental aspects that every student must possess to support their continuity as individuals who are expected to live intelligently and with character. One of the breakthroughs offered by the researchers to solve the question as intended is by organizing a reading corner facilitation and facilitation to support the literacy skills of students in the Tewang Kadamba village. Therefore, this research is aimed at evaluating the effectiveness of the reading corn facilitation as a means of education and literacy improvement for students in Tewang kadamba village, central Kalimantan. The qualitative descriptive method was chosen to gain a deep understanding of the social, cultural, and historical context of a phenomenon. The research results show that reading corners can be an effective strategy to increase students' reading interest. Through three stages, namely planning, implementation, and evaluation, the provision of reading corner facilities has proven to enhance the love of reading and change students' positive attitudes towards literacy culture, both at school and in places of worship.

Ekklesia School is a holistic school that prioritizes the personal development of its students. The limited information about Ekklesia School, including its teaching system, facilities, and the quality of its teachers, has resulted in a low level of awareness about the school, This has resulted in a lack of students enrolling in the school. Therefore, there is a need for informational media that can summarize information about Ekklesia School through audiovisual media, such as a video profile. Research in the form of a video profile with a clear message and information, supported by strong visuals and narration, can help the audience understand the message conveyed in the video profile. This research applies qualitative methods and a linear strategy in its design process, enabling the delivery of current and in-depth information and messages about Ekklesia School

Land and Building Tax (PBB) is one of the revenues for local governments which is very important for funding infrastructure development, health services, education and other public services. PBB has a very significant role in community compliance and awareness in paying PBB in various regions is still said to be low. This is usually caused by several factors such as a lack of socialization, minimal transparency in the use of PBB funds, and low public awareness of the use of PBB payments, which is the main cause of low taxpayer compliance. The aim of this research is to identify strategies to be implemented to increase public awareness and compliance in paying PBB. This research uses a qualitative approach using observation and documentation methods. This research shows that the results show that by having regular outreach campaigns or outreach, utilizing information technology in the payment process, as well as developing a compensation and public quality improvement system funded by PPB, it will be an effective step to increase public compliance in paying taxes. Apart from that, involving several community leaders and non-governmental organizations in tax awareness outreach or education is also able to strengthen community responsibility and participation in regional development. By implementing existing strategies, it is hoped that we will be able to overcome problems such as low awareness and low community compliance in PBB payments, which will then be able to support the sustainability of the ability to achieve goals in implementing regional development programs

The low participation of participants in Nadwah Usbuiyyah is caused by a lack of encouragement and ineffective management of activities. Therefore, the researcher proposes collaboration between Arabic language development institutions to exchange ideas and formulate concrete steps in creating innovative solutions. This study aims to develop a collaborative strategy design as an effort to increase the participation of participants in Nadwah Usbu’iyyah at IAIN Palopo. The involved institutions include the Language Development Unit, the Arabic Language Education Study Program, and the Student Association of the Arabic Language Education Study Program. The method used is Research & Development (R&D) with the ADDIE model, consisting of five stages: analysis, design, development, implementation, and evaluation, conducted from August to September 2024. Data collection techniques include interviews, Focus Group Discussions (FGD), and documentation. The results indicate the validity level of the collaborative strategy design by language validators at 89% and content validators at 93%, both categorized as very valid. The FGD assessment also shows a feasibility rate of 91%, indicating that this strategy design is highly suitable for implementation in Nadwah Usbuiyyah activities.

This study aims to analyze the influence of Islamic financial literacy on customer decisions in choosing Islamic vehicle installments in Indonesia. Using a quantitative approach, a survey was conducted on several respondents in five major cities in Indonesia. The results showed that the level of Islamic financial literacy has a significant positive influence on customer preferences for choosing Islamic vehicle installments. Logistic regression analysis revealed that every one-point increase in the Islamic financial literacy score increases the odds of choosing Islamic vehicle installments by 4.9%. Demographic factors such as age, education, and income also have a significant influence. These findings highlight the importance of efforts to improve Islamic financial literacy as a strategy to encourage the adoption of Islamic financing products. Practical implications include the need for targeted education programs, improved product communication, and innovation in the development of competitive Islamic financing products.

The quality standards of processed fishery products can be assessed by applying regulations required in the industry, including halal certification and quality assurance systems. The implementation of halal certification and quality assurance system regulations can increase the development of MSMEs, especially with Law Number 33 of 2014 concerning the Halal Assurance System, which requires halal food to be halal certified. One of the factors that cause most MSMEs not to implement halal certification and other regulations is the existence of internal and external problems. This study aims to develop a development strategy for fishery product processing MSMEs by analyzing internal and external factors in implementing halal certification and quality assurance systems. The Quantitative Strategic Planning Matrix (QSPM) method is used to prioritize alternative strategies based on the SWOT analysis results. This research concludes that the priority strategy for developing fish processing MSMEs is the SO strategies, which include utilizing government programs to form marketing and distribution networks, innovating attractive product packaging following people's lifestyles, utilizing technological advances for promotional activities, marketing, and expanding marketing networks and the need to create a business website so that the market can recognize every product owned by the company.

The development of tourist villages has become a global trend driven by cultural and environmental preservation, as well as its potential to increase local community income. The purpose of this research is to analyze the development strategy of Jatirejo Village, Gunungpati District, through the Spot Selfie Competition, which leverages the village's potential to attract tourists, especially the younger generation. This competition is not merely a selfie spot contest but also an effective tourism promotion tool that can spark community creativity in creating attractive selfie spots. The results of the study show a positive impact on increasing tourist numbers, local income, and the preservation of culture and the environment. Moreover, this spot selfie competition introduces innovation in the sustainable management of tourist villages. This research is expected to contribute to effective and sustainable tourist village development policies in Indonesia

Mentoring and coaching of learning at Restu Ibu Kindergarten is carried out by implementing the “Lessugar” strategy, which utilizes the environment as a source of learning. This strategy aims to realize the concept of Independent play and Independent learning, where children are free to explore and learn according to their interests and potential. Through direct interaction with the surrounding environment, children can develop curiosity, critical reasoning skills, and social skills. This contextual learning provides a more meaningful learning experience, so that children are able to connect the knowledge gained with their daily lives. The results of the mentoring show that this strategy is able to create a pleasant learning atmosphere and support the holistic development of early childhood. The lessugar strategy is expected to continue to be developed as an innovative learning model that supports inclusive and participatory early childhood education.