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This study aims to analyze strategies for improving the performance of village officials in public services in Kertasari Village, Labuhan Haji District, using Robert M. Grant's strategic theory, which encompasses decision-making, coordination and communication, and target setting. This study employed a descriptive qualitative approach, with data collection techniques including interviews, observation, and documentation. Data were analyzed through data reduction, data presentation, and conclusion drawing. The results indicate that the performance improvement strategy is implemented through regulation-based decision-making, deliberation, and leadership direction; coordination involving village officials and community institutions; and target setting for accelerating administrative services, digitizing archives, and increasing public satisfaction. This strategy is supported by regulations, official commitment, community participation, and basic technology, but is still hampered by human resource competency, infrastructure, communication, and budget constraints. This study concludes that the strategy for improving village official performance aligns with Grant's theory, but requires strengthening in the areas of competency, facilities, communication, and budget management.  

Quality information services in hospitals is an important element in increasing patient satisfaction and the image of the institution. The Public Relations Officer (PRO) plays a strategic role in managing communication between the hospital and the public. This research aims to explore the strategies implemented by PROs in improving the quality of information services at RSUD dr. Zainoel Abidin Banda Aceh. The public relations officer (PRO) strategy used is determining problems, compiling and planning work programs, taking action and communicating as well as evaluating work programs in hospitals and reviewed through strategic planning in the field of Public Relations by Cutlip-Center-Broom. The research method used was descriptive with a qualitative approach between PROs and several hospital employees, patients and patient families. The results of the investigation revealed that the strategies used by PRO RSUDZA and health services ranged from identifying problems, planning, to compiling work programs, such as online registration, electronic pharmacies (e-pharmacies), and community complaint centers. In addition, PRO RSUDZA deployed staff from the Hospital Health Counseling Service (PKRS) to carry out outreach and communication to inform the public about RSUDZA services and the availability of the RSUDZA tabloid newspaper "Lam Haba". PRO RSUDZA evaluates the work program carried out at the hospital. Obstacles faced by PRO RSUDZA include miscommunication and residents' complaints about long queues at registration and drug distribution counters. PRO RSUDZA's efforts aim to carry out all planned work programs to improve the quality of information services at RSUDZA Banda Aceh.

The digitalization of public services improves efficiency, openness, and accessibility, particularly in the administration of public grievances. Information and communication technology facilitates effective, rapid, and responsive complaint resolution while safeguarding user data security. This strategy promotes public engagement using digital channels, including web applications, social media, and unified online complaint mechanisms. Nonetheless, issues such as the digital divide, technological proficiency, and infrastructure preparedness must be resolved. This study utilizes a literature review methodology, employing documentation methodologies and content analysis. The results indicate that the use of e-Government in Indonesia has markedly enhanced the efficiency, openness, and accountability of public services. The use of technology enhances the administration of public grievances in accordance with principles of good governance and current rules. However, issues with infrastructure, human resources, and community engagement remain. To optimize its beneficial effects, initiatives should concentrate on improving technology infrastructure, advancing human resource skills, and amplifying public awareness of the advantages of e-Government. These approaches intend to enhance the system's efficacy in providing high-quality and responsive public services.

This study aims to understand the effect of product innovation on customer satisfaction and trust, focusing on customers in the electronics sector. Product innovation is considered a strategic element capable of increasing customer utility, creating competitive advantage, and strengthening the relationship between companies and customers. Using a quantitative approach, data was collected through a survey to explore customer perceptions related to innovation, satisfaction, and trust. The results show that product innovation significantly affects customer satisfaction, especially through the relevance of the features offered, product quality, and adequate after-sales service. Customer trust in the company is also influenced by the success of product innovation to create real added value. This trust is formed through consistency in product quality and transparency in communication. This research implies that companies need to make innovation a strategic priority that is oriented towards customer needs. A deep understanding of customer preferences and expectations through market research and direct feedback is essential to support the innovation process. Effective communication to explain the benefits of innovation to customers should be part of the marketing strategy. With this approach, product innovation can be an instrument that increases customer satisfaction and trust, and creates long-term beneficial relationships.

This research aims to analyze the role of Customer Relationship Management (CRM) implementation in increasing customer loyalty in the digital era. With the rapid advancement of technology, CRM has become an essential component of an effective digital marketing strategy. This research uses a qualitative descriptive method with a case study approach involving several companies that use CRM as a strategy to maintain and increase customer loyalty. Data was collected through in-depth interviews, surveys and secondary data analysis from companies using CRM platforms. Research findings reveal that effective CRM implementation—through personalization, regular communication, and leveraging customer data—can significantly increase customer satisfaction and loyalty. Additionally, this research highlights that the use of CRM allows companies to better understand customer needs and preferences, thereby providing more customized services. As a result, implementing CRM in the digital era has proven to be an important strategy for businesses to compete in an increasingly competitive market.  

The Communication and Information Service (Diskominfo) has a strategic role in building a positive image of local government agencies. This literature review research aims to analyze the role and strategy of public relations of the Serang City Diskominfo in building an organizational image. The research method uses a descriptive qualitative approach with literature study techniques through the collection and analysis of scientific literature from journals, reference books, and relevant official documents. The study focuses on the concepts of public relations, image management, and communication of government organizations. The results of the study show that the role of public relations of the Serang City Diskominfo includes the functions of internal and external communication, information management, and the formation of public perception. The main strategies used include the development of communication media, periodic publication programs, and persuasive approaches to build public trust. The study concluded that the success of building the image of the agency

The advancement of information technology has a major impact on life, especially in the business world. Business in the current era can no longer be run like in the past. Technology is a mainstay in running a business today which changes the direction of digital product marketing practices or digital marketing. Digital marketing opens communication between potential consumers and sellers that can be done without distance and time constraints. However, the facts on the ground state that there are still some MSMEs that only rely on conventional marketing activities by opening shops to serve consumers/buyers face to face directly. In the current digital era, these MSME actors have not utilized technology to carry out digital marketing, so the number of consumers is limited only to the area around the MSME. This community service aims to expand the reach of sales and increase the sales turnover of ARISTA MSMEs in Kalianget Timur Village, Kalianget District, Sumenep Regency through training and mentoring using digital marketing. This community service activity uses a qualitative method as an approach to the case with ARISTA MSMEs engaged in the home industry of kitchen equipment. The output of this service includes having an online store on social media (Instagram and Facebook) as a digital marketing strategy so that it can expand sales reach and increase sales turnover for ARISTA MSMEs.

This research analyzes the public relations communication strategy implemented by Pratama Bina Medika Clinic in building brand awareness as a new health facility. This study uses a qualitative method with a descriptive approach with data collection techniques using interviews and literature studies to determine the effectiveness of direct marketing strategies (direct selling), word of mouth communication (WOM), and digital marketing in introducing health services (clinics) to the public. The research results show that the direct selling strategy through visits to posyandu is effective in building personal relationships with the community, increasing trust, and expanding brand awareness. WOM communication, both directly and via social media, supports the dissemination of wider and more reliable information. The use of digital marketing through social media platforms such as TikTok and Instagram expands the reach of information and facilitates interaction with the public. This holistic approach has succeeded in creating a positive image of the clinic as a provider of quality and affordable health services, while increasing public trust in the services offered.

Apple has successfully transformed into one of the leading technology brands in Indonesia, despite facing the challenges of a highly competitive market and relatively high product prices. Apple has successfully become one of the leading technology brands in Indonesia, despite the relatively high price of its products. This study aims to identify the factors that support Apple's success in building a strong brand image and gaining a dominant position in the Indonesian market. The results show that the marketing strategy is effective. Despite the high prices, Apple managed to create an image as a symbol of social status, which drives loyalty and desire to own Apple products in Indonesia. This research provides insights into how Apple manages its branding and marketing strategies to stay relevant and maintain its market share in Indonesia.

Service quality is a crucial element in determining the level of customer satisfaction in the banking sector. This study aims to analyze the relationship between service quality and customer satisfaction in Indonesian banks. The main focus lies on how banks are able to create quality services to maintain customer loyalty. This article uses the literature review method to identify factors that influence service quality, strategies implemented, and perceived benefits. The results show that service quality has a significant effect on the level of customer satisfaction. Service improvement strategies such as technology development, employee training, and effective communication are the keys to success.

As technology rapidly advances, the internet and social media have become an integral part of everyday life. Social media, which has evolved significantly since the Web 2.0 and 3.0 eras, plays a crucial role in communication and marketing. In this context, Bank Syariah Indonesia utilizes social media as a marketing tool to reach customers, particularly the millennial generation, who are highly reliant on digital technology. This study aims to explore the application of social media in the marketing of Islamic bank products and how brand image influences customer decisions. The use of social media platforms such as Instagram, Facebook, Twitter, and TikTok allows the Islamic bank to introduce products and expand its market reach more efficiently. Furthermore, the research indicates that marketing through social media significantly influences consumer purchase intent and strengthens brand image. The bank's brand image is also influenced by product quality, responsive customer service, and the company's reputation, all of which contribute to increased customer trust. With the right digital marketing strategy, the Islamic bank can enhance operational efficiency, strengthen its market position, and provide better services to customers.

This study aims to analyze the marketing strategy of PT Bank Perkreditan Rakyat (BPR) Swadaya Anak Nagari in attracting people's interest in saving money in Bandarejo Hamlet 1, West Pasaman Regency. A qualitative approach was used through field method with interviews, observation, and documentation. Research results showed that PT BPR Swadaya Anak Nagari implements four main marketing strategies: product strategy, price, and documentation. four main marketing strategies: product, price, promotion, and location strategies. Featured products such as KMB Savings (Kacio Mingguan Bajapuik) offers a savings collection service from the customer's home, making it easier for customers to save. service from the customer's home, providing convenience for people who find it difficult to reach bank locations. reach the bank's location. Direct promotion strategy through personal communication is the main key to success, building a close relationship between customers and the bank. bank. The strategic location of the bank office also contributes to the ease of access services. However, interest in saving, especially among teenagers and young adults, still low due to limited facilities such as ATM cards and mobile banking services. banking services. This finding highlights the need for the development of digital innovations to increase product appeal and expand market share. Research concluded that promotional strategies dominate in increasing the number of customers, while adapting to technology needs is a challenge to encourage wider to encourage wider interest in saving. This research provides important insights important insights for the management of marketing strategies in the local banking sector.

This research examines the optimization of the administrative service system at the Regional Personnel Agency of Central Kalimantan Province using a descriptive qualitative approach. The focus of the research includes the implementation of the service system, identification of obstacles, and development of a resolution strategy. The results revealed that the administrative service system has been implemented through six main aspects that are integrated with each other, including guest services, management of incoming letters and dispositions, numbering of outgoing letters, reporting on letter administration, file distribution, and distribution of Decision Letters (SK). The main obstacle identified is the management of non-physical incoming mail that has not been well organized, but has been overcome through a systematic search strategy and intensive internal communication. Efforts to improve service quality are implemented comprehensively through the development of employee competencies, strengthening work integrity, periodic evaluations, and building a culture of excellent service, all of which contribute to improving the effectiveness of the overall administrative service system.

Good communication between midwives and pregnant women greatly influences maternal satisfaction in receiving health services from midwives, so that a sense of mutual trust is built between midwives and pregnant women. This mutual trust will have an impact on changes in attitudes for both service providers and service recipients. the proportion of pregnancy checks in North Sumatra Province was 92.4%, while those who did not have pregnancy checks was 7.6%. The ANC K1 coverage rate in North Sumatra Province was 90.0%, while ANC K4 was 85.9%. This shows that ANC coverage in North Sumatra Province is still low because the national ANC target is 95%. The general aim of this research is to analyze the relationship between midwife communication and the level of satisfaction of pregnant women with ANC services at the Gebang Community Health Center, Langkat Regency in 2024. The research method used is quantitative, information about what you want to know is examined using numerical data through a retrospective survey. Conducting a retrospective survey is one method of collecting historical data. This research uses a cross-sectional strategy. The sample for this in-depth research was all midwives in the Gebang Health Center working area, totaling 40 people. Data analysis uses univariate and bivariate analysis. From the statistical test results, it was obtained that p.value = 0.004 and ? = 0.05, where the value of P.value (0.004) < ? (0.05), so it can be concluded that there is a relationship between midwife communication and pregnant women's satisfaction with antenatal care services in Health Center. Gebang Langkat Regency in 2024. Midwives are expected to further improve their good communication skills with patients by participating in training on effective communication methods so that patients feel satisfied with the services provided.

This thesis investigates the role of female leaders in enhancing customer satisfaction at Honda car dealers in the digitalization era. As technological advances reshape consumer behaviors and expectations, understanding how female leadership can impact customer experiences in the automotive industry becomes crucial. The research employs a quantitative approach, using surveys to collect data from customers of Honda dealers across various locations. Data analysis involves descriptive statistics and regression techniques to assess the relationship between female leadership styles and customer satisfaction levels. Findings reveal that female leaders often adopt more empathetic and collaborative communication approaches, which positively influence customer experiences. Furthermore, their adaptability to technological changes enhances service delivery and responsiveness to customer needs. The implications of this study highlight the importance of increasing female representation in leadership positions within the automotive sector as a strategy to increase customer satisfaction, particularly in a rapidly evolving digital landscape. This research aims to contribute to the development of human resource management practices and marketing strategies in the automotive industry.

This study aims to analyze the E-Relationship Marketing strategy implemented by PT. Travel Al-Amar Madani Masyhur Medan through social media in an effort to maintain pilgrim loyalty amidst the increasingly competitive Umrah travel industry in the digital era. The research method used is descriptive qualitative with a case study approach. Data collection was conducted through in-depth interviews with management and pilgrims, observation of social media activities (Instagram, Facebook, and WhatsApp), and documentation. Data analysis used data reduction, data display, and conclusion drawing techniques. The results show that the implementation of E-Relationship Marketing is carried out through four main dimensions: service personalization, digital community building, responsive interaction, and consistency of Islamic brand character. The use of social media is proven effective in increasing trust and emotional closeness of pilgrims, leading to loyalty in the form of repeat orders and recommendations (advocacy). The main obstacle found is the digital literacy gap among elderly pilgrims, which the company addressed through simpler and more intensive communication approaches on the WhatsApp platform.

Digital transformation in village governance has become a primary strategy for enhancing efficiency and effectiveness in human resource (HR) management. This study aims to analyze the implementation of digital technology in village government HR management and its impact on productivity and administrative efficiency. Employing a systematic literature review method, this research examines implementation trends, success factors, challenges, and optimal strategies for digitalization in HR management at the village level. The findings indicate that the adoption of technologies such as electronic Human Resource Management (e-HRM), cloud computing, and village information systems contributes to faster administration, increased accountability, and optimized performance of village officials. However, challenges remain in technology adoption, including low digital literacy among village officials, limited information and communication technology (ICT) infrastructure, as well as regulatory and policy constraints. To overcome these hurdles, a comprehensive strategy is required, encompassing capacity building through training, strengthening digital infrastructure, and fostering collaboration among central government, village governments, and the private sector. With appropriate policy implementation, the integration of digital technology in village-level HR management can improve public service quality and support more modern and responsive governance.

In general, some of the community's drinking water needs can be sourced from well water and water that has been treated by the Regional Drinking Water Company (PDAM). However, the increasing demand for drinking water sometimes cannot be met by well water sources or water that has been treated by PDAM. Along with technological advances, accompanied by increasingly busy community activities today tend to choose a more practical way at a relatively low cost in meeting drinking water needs. One of the alternative ways to fulfill drinking water needs is by using mineral water products. Marketing is a process of preparing integrated communication that aims to provide information about goods or services in relation to human needs. The marketing carried out at the Riayadus Samawi Islamic Boarding School is still very simple, namely from word of mouth to the congregation. So that Yarisa Drinking Water has not been sold widely like bottled drinking water in general because the majority of consumers are still worshipers and the neighborhood around the cottage. The purpose of this community service is to contribute thoughts and training, especially to the manager of Yarisa drinking water regarding the importance of analyzing marketing strategies for a company in an effort to market its products so that these products can be accepted by the public and distributed widely. The PKM process carried out at the Riyadus Samawi Ludoyo Blitar Islamic Boarding School consists of three stages, including: first, problem identification with a study carried out by the PKM team, Yarisa drinking water managers, cottage administrators, cottage caregivers, and cottage owners to find out the quality and development of Yarisa drinking water marketing strategies. The second stage is the implementation of PKM by holding a seminar with the theme “Marketing Strategy for Bottled Drinking Water at Riyadus Samawi Islamic Boarding School” and attended by Yarisa drinking water managers and students and board members. The third stage is monitoring and evaluation of whether the bottled drinking water marketing strategy delivered by the PKM team has been implemented in Yarisa drinking water. The results of this PKM are socialization and assistance regarding bottled drinking water marketing strategies and making several marketing and motivational programs so that in the future Yarisa drinking water owned by Riyadus Samawi Islamic Boarding School can be marketed widely.

Telkomunikasi or what we usually know as Telkom is a company operating in the communications sector and is currently the largest telecommunications company in Indonesia, not only PT. Telkom is also the sixth largest company in the world. Public Relations is an important part of maintaining a company's image. This thesis discusses the strategy of PT. Telkom Indonesia Tbk in Jakarta in maintaining the company's image. There are 1 main problems contained in it, namely: what is the public relations strategy of PT. Telkom Indonesia Tbk in Jakarta in maintaining the company's image? This type of research is descriptive qualitative. With a communication research approach, using data collection techniques through interviews, observation and documentation. Meanwhile, data processing and analysis techniques are carried out in three stages, namely: data reduction, data presentation, and drawing conclusions. The research results can be concluded as follows: Public relations strategy at PT. Telkom Indonesia in maintaining its corporate image, namely: (1) arranging media relations/media partnership activities. (2) establishing good/harmonious relationships within the company both within the company environment (internal public) and with the environment outside the company (external public) Business carried out by PT. Telkom Indonesia, Tbk in maintaining the company's image, namely (1) maximizing good and excellent service to consumers, channeling concern through the help of corporate social responsibility (CSR). (2) strengthening employee duties, in order to achieve the company's vision and mission in maintaining the company's image as part of public relations duties. From the results of this research, strategies for activities carried out in a company must understand the importance of the techniques used as strategies, especially public relations strategies to help carry out company activities to achieve goals or vision and mission.

The problem that occurs to the customer service officer at the time of location is when the customer service officer handles passengers who come to ask for information related to the flight or a problem at the airport and so on. This research aims to find out how the effective kuminukasi strategy by customer service officers in improving service to passengers at PT. Angkasa Pura I at Zainuddin Abdul Madjid Lombok International Airport. This research was conducted in 2023 at Zainuddin Abdul Madjid Lombok International Airport using a qualitative method and the data collection was sourced from passengers experiencing communication problems. The next source comes from extracting data sources through online interviews with customer service officers about effective kuminukasi strategies for passengers, observations or direct observations on related objects. The results of research that has been carried out by researchers regarding how the effective form of communication of customer service officers in improving services to passengers related to flight information to passengers and others. In addition, there are also factors that can affect effective communication with passengers, namely knowledge, perception, emotional, and a Clear and Simple Language environment in terms of the use of easy-to-understand language and the avoidance of complex technical terms to ensure that all passengers can understand the information conveyed well.