Kinerja Aparatur Desa dalam Pelayanan Publik: Strategi Peningkatan Layanan di Kantor Desa Kertasari Kecamatan Labuhan Haji

This study aims to analyze strategies for improving the performance of village officials in public services in Kertasari Village, Labuhan Haji District, using Robert M. Grant's strategic theory, which encompasses decision-making, coordination and communication, and target setting. This study employed a descriptive qualitative approach, with data collection techniques including interviews, observation, and documentation. Data were analyzed through data reduction, data presentation, and conclusion drawing. The results indicate that the performance improvement strategy is implemented through regulation-based decision-making, deliberation, and leadership direction; coordination involving village officials and community institutions; and target setting for accelerating administrative services, digitizing archives, and increasing public satisfaction. This strategy is supported by regulations, official commitment, community participation, and basic technology, but is still hampered by human resource competency, infrastructure, communication, and budget constraints. This study concludes that the strategy for improving village official performance aligns with Grant's theory, but requires strengthening in the areas of competency, facilities, communication, and budget management.