The Literature Review of Service Quality on Customer Satisfaction in Indonesian Banks

Daffa Quthbir Robani ; Daffa Dwi Saputra ; Yoga Aditiya Pratama ; Mohamad Zein Saleh
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirau... 📅 2024 Vol 2, No 6 🔗 DOI: 10.61132/maeswara.v2i6.1440
Abstract
Service quality is a crucial element in determining the level of customer satisfaction in the banking sector. This study aims to analyze the relationship between service quality and customer satisfaction in Indonesian banks. The main focus lies on how banks are able to create quality services to maintain customer loyalty. This article uses the literature review method to identify factors that influence service quality, strategies implemented, and perceived benefits. The results show that service quality has a significant effect on the level of customer satisfaction. Service improvement strategies such as technology development, employee training, and effective communication are the keys to success.
Keywords
service quality; customer satisfaction; banking strategy
How to Cite

Daffa Quthbir Robani, et al. (2024). The Literature Review of Service Quality on Customer Satisfaction in Indonesian Banks. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 2(6). https://doi.org/10.61132/maeswara.v2i6.1440

Daffa Quthbir Robani; Daffa Dwi Saputra; Yoga Aditiya Pratama; Mohamad Zein Saleh, "The Literature Review of Service Quality on Customer Satisfaction in Indonesian Banks," Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 2, no. 6, 2024.

Daffa Quthbir Robani; Daffa Dwi Saputra; Yoga Aditiya Pratama; Mohamad Zein Saleh. "The Literature Review of Service Quality on Customer Satisfaction in Indonesian Banks." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 2, no. 6, 2024.

Daffa Quthbir Robani; Daffa Dwi Saputra; Yoga Aditiya Pratama; Mohamad Zein Saleh. "The Literature Review of Service Quality on Customer Satisfaction in Indonesian Banks." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2, no. 6 (2024).

Daffa Quthbir Robani, et al. (2024) 'The Literature Review of Service Quality on Customer Satisfaction in Indonesian Banks', Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 2(6). doi: 10.61132/maeswara.v2i6.1440.

Daffa Quthbir Robani; Daffa Dwi Saputra; Yoga Aditiya Pratama; Mohamad Zein Saleh. The Literature Review of Service Quality on Customer Satisfaction in Indonesian Banks. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan. 2024;2(6).

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