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This study aims to analyze the role of the principal in evaluating the Qur’an reading program using the Batiq Izzati method at RA Al-Izzah in Serang City. The principal holds a strategic responsibility in ensuring the quality of education, including the implementation of religious programs that play a crucial role in shaping Islamic character in early childhood. The Batiq Izzati method is an internally developed approach by the Al-Izzah Foundation, designed to facilitate Qur’an reading through a gradual, enjoyable, and child-friendly method. This research employs a descriptive qualitative approach, using data collection techniques such as observation, interviews, and documentation. The findings indicate that the principal has fulfilled eight key leadership roles; however, the evaluation process is not yet optimal due to limited time and insufficient parental involvement. Evaluations are conducted daily by teachers and periodically by the principal to determine students' progress through different levels (jilid). Supporting factors include competent teachers, adequate facilities, and a structured evaluation system, while inhibiting factors involve time constraints and limited human resources. This study recommends strengthening the principal's role in continuous evaluation and fostering better collaboration between the school and parents to enhance the program's effectiveness. 

This study aims to analyze the implementation of emotional approach-based organizational management in Early Childhood Education (PAUD) in improving children's learning comfort. The emotional approach in PAUD organizational management is an important strategy in creating a safe, enjoyable, and supportive learning environment for children's social and emotional development. This research used a qualitative method with a descriptive approach. Data collection techniques were carried out through observations, interviews, and documentation involving principals, teachers, and students in PAUD institutions. The results showed that the implementation of an emotional approach in PAUD organizational management could improve children's learning comfort through warm communication between teachers and students, child-friendly classroom management, positive motivation, and good collaboration between schools and parents. In addition, the emotional approach helps children become more confident, active, and socially interactive. Therefore, emotional approach-based organizational management in PAUD plays an important role in creating a conducive learning atmosphere and supporting the optimal development of early childhood learners.

Taxes are a primary source of state revenue and play a crucial role in supporting national development. However, increasing tax revenue still faces several challenges, particularly the lack of public awareness in fulfilling tax obligations. This study aims to examine the role of public awareness in improving taxpayer compliance and its impact on state revenue. The approach used in this research is qualitative, reviewing literature from various previous studies. Research findings indicate that tax awareness, understanding, and knowledge have a positive impact on taxpayer compliance. Other economic factors such as inflation, population, and economic growth also play a role in influencing tax revenue. However, external factors such as socialization and tax sanctions show inconsistent results. Consequently, increasing public awareness through tax education is a key strategy for sustainably improving the country's performance. In addition, transparent tax management and effective government communication are important factors in strengthening public trust and encouraging voluntary taxpayer compliance. Therefore, collaboration between the government and society is needed to create a sustainable and effective taxation system that supports national economic growth.

Vocational High School (SMK) students' lack of preparation for their future often contributes to the high unemployment rate among vocational graduates. This Community Service (PKM) activity aims to implement the POAC (Planning, Organizing, Implementing, and Controlling) management function as a framework for SMK Sasmita Jaya 2 students to manage their career and academic planning more systematically and purposefully. The methods used include outreach, participatory discussions, and mentoring in utilizing professional digital platforms to support job readiness and self-development. The activity results indicate an increase in student awareness in setting clearer, more realistic, and measurable post-graduation goals. The implementation of the POAC strategy has been proven to help students transform intentions into concrete steps through the development of a focused and sustainable action plan. In addition, students are able to develop a more structured career roadmap based on their interests and competencies, and increase their confidence in facing job selection and further education. This program also encourages collaboration with industry and alumni to broaden students' horizons and future career opportunities.

This study aims to explore the implementation of creative learning through pipe cleaner crafts among children of Indonesian migrant workers at Sanggar Bimbingan Kampung Baru, Malaysia. The study adopts a qualitative research approach to gain an in-depth understanding of the learning process and participants’ experiences in a non-formal educational setting. Data were collected through observation, interviews, and documentation involving 26 children aged between 4 and 13 years old. The data were analyzed using the interactive model of Miles, Huberman, and Saldaña, including data reduction, data display, and conclusion drawing. The findings reveal that the implementation of craft-based learning significantly enhances students’ engagement, creativity, and social interaction. The use of pipe cleaner materials encourages active participation and allows children to express their ideas through hands-on activities. In addition, the learning process fosters collaboration among students, contributing to the development of social skills. However, challenges were identified, particularly related to differences in age and levels of understanding among participants.

The purpose of this study is to analyze and evaluate the effectiveness of digital marketing strategies implemented by Micro, Small, and Medium Enterprises (MSMEs), particularly those engaged in the culinary sector, within the Pasar Raya MMTC (Medan Metropolitan Trade Center) area in facing digital era competition. The research method employed is descriptive qualitative with a case study approach. Data collection involved in-depth interviews with MSME owners, observation of digital promotional activities (Social Media and Marketplaces), and content analysis. The results indicate that the most effective and commonly used digital strategies include: (1) Marketplace Optimization (focusing on discount and flash sale features), (2) Social Media Marketing Utilization (Instagram and TikTok for visual/video content), and (3) Collaboration with Local Micro-Influencers or food vloggers. The effectiveness of these strategies is measured by the increase in sales volume (an average of 20-30% after digital adoption) and improved brand visibility. The main obstacles encountered by MMTC MSMEs are the lack of consistency in content creation, limited funds for paid advertising, and insufficient understanding of digital data analytics. This study concludes that digital adaptation is essential, but it must be supported by improving digital literacy and providing targeted assistance focused on analyzing the return on investment (ROI) of digital marketing activities for sustainable growth.

The smart city concept has emerged as a primary solution to address various global urbanization challenges. However, its implementation in developing countries frequently encounters unique obstacles, such as limited infrastructure, constrained budgets, and varying levels of community readiness. This study aims to identify and analyze the critical success factors for smart city implementation in developing nations using a literature review approach. The research employs a Systematic Literature Review (SLR) method, adapting the PRISMA guidelines. Data collection was conducted by screening scientific articles from leading academic databases published over the last five years. The review results indicate that the success of a smart city in developing contexts does not rely solely on technological advancement. There are four primary dimensions acting as determinants: (1) the governance dimension, encompassing regulatory support and bureaucratic transparency; (2) the technological infrastructure dimension, involving equitable internet access and centralized data integration; (3) the human resources dimension, focusing on the digital literacy of citizens and government apparatus; and (4) the financial dimension, which includes innovative financing models and public-private partnerships. The conclusion of this review emphasizes that cross-sector collaboration and strong leadership commitment remain the most crucial foundations. These findings are expected to provide a strategic reference framework for local governments in designing more sustainable and targeted smart city roadmaps.

This study aims to explore the meaning of service excellence from the perspective of hotel employees at Kinasih Resort Depok, Indonesia. Most existing research on service excellence has focused on guest satisfaction, leaving the subjective experiences of employees as service providers underexplored. This study employs a qualitative approach with a descriptive phenomenological design. Data were collected through in-depth interviews, participatory observation, and documentation from five purposively selected informants across the F&B Service, Housekeeping, Front Office, Human Resources, and management departments. Data analysis followed Moustakas's phenomenological procedure encompassing epoché, horizonalization, theme clustering, and essence description. Findings reveal that employees construct layered meanings of service excellence according to their hierarchical positions: frontline workers emphasize friendliness and responsiveness, supervisors emphasize speed and problem resolution, while management frames it as a holistic service ethos encompassing internal relationships. Emotional labor emerged as an inevitable dimension managed through collaboration, prioritization, and de-escalation strategies. Organizational factors including training systems, communicative leadership, guest feedback-based evaluation, and managerial attention to employee well-being demonstrably shape how employees internalize service excellence values. This study contributes to employee-centered literature on service excellence and offers practical implications for human resource development in resort contexts.

This research is grounded in the significant role of the madrasah principal in shaping students’ discipline and religious character as part of the goals of Islamic education. MTsN 4 Karawang was selected as the research site because it has various routine programs focused on habituation and character development. However, the implementation of these programs is not free from challenges. Therefore, a deeper study is needed to understand the leadership strategies applied by the principal in managing student discipline and religious activities at the school. The purpose of this study is to describe the leadership strategies used by the madrasah principal to improve student discipline, explain the principal’s role in developing students’ religious character, and identify the supporting and inhibiting factors in implementing these strategies. This study uses a qualitative method with data collected through observations, interviews, and documentation. The main informant of the research is the school principal. The collected data were reduced, presented in narrative form, and analyzed to identify patterns and meanings from the field findings. The results show that the principal applies transformational and participatory leadership through role modeling, religious habituation, and the involvement of teachers and students in monitoring discipline. The main supporting factors come from teacher collaboration, the student council (OSIS), and effective communication with parents

The muhadoroh activity in schools should serve to enhance students' self-confidence and social interaction skills. However, many students still experience anxiety and difficulty in communicating effectively in public. This indicates that muhadoroh activities have not yet fully optimized their role in supporting students' personal and social development. This study aims to explore students' experiences in participating in muhadoroh, describe its contribution to increasing self-confidence, analyze its role in developing social interaction, and identify the correlation between both. The study uses a qualitative approach with a descriptive design, collecting data through interviews and observations of eight informants, including students, OSIS administrators, OSIS advisors, and the principal at SMPIT Al Bina Purwakarta. The findings show that: (1) nervousness decreases through habituation and repeated practice, (2) muhadoroh activities contribute significantly to enhancing students' self-confidence, (3) it strengthens social interactions through collaboration and discussion, and (4) there is a positive relationship between self-confidence and the quality of social interactions. This research enriches the study of experiential learning in Islamic education and is expected to serve as a reference for optimizing muhadoroh activities in schools.

The development of information technology has transformed the way micro,small,and medium enterprises (MSMES) market their products and interact with consumers.social media now plays a crucial role as a primary tool in digital marketing strategies due to its ability to reach consumers widely, quickly, and interactively. This study aims to analyze how digital marketing strategies through social media can enhance consumer loyalityamong MSMES. This research employs a qualitative descriptive approach, collecting data through in-depth interviews, observation of social media activities, and documentation of several MSMEs in medan. The findings reveal that consistent implementation of digital marketing strategies through social media significantly improves consumer loyalty. The main factors influencing this improvement include engaging content quality, active interaction between sellers and customers, and the effective use of social media features such as paid advertisements and collaborations with local influencers. The study concludes that digital marketing strategies through social media not only boost sales but also strengthen long-term relationships between MSMEs and their customers. Therefore, optimizing social media utilization becomes a strategic step for MSMEs to remain competitive in the digital era.

Educational financing management plays an important role in improving the quality of education in primary schools. However, limited school operational funds often become an obstacle to achieving optimal educational outcomes. This study aims to analyze the efficiency of educational financing as a strategy for improving education quality at SDN Mekarjaya, Tasikmalaya Regency. The research employed a qualitative descriptive approach with a case study design. Data were collected through interviews, observations, and documentation studies involving the principal, teachers, and school financial documents. The findings indicate that the implementation of data-based planning, priority-scale budgeting, digital financial administration through the ARKAS application, and collaboration with various stakeholders contributed positively to improving school quality. Financing efficiency supported literacy programs, teacher competency development, learning effectiveness, and school management improvement. Although the school still faced challenges related to limited funding sources and administrative constraints, efficient financial management enabled the school to optimize available resources effectively. This study concludes that efficient, transparent, and accountable educational financing management can serve as a strategic instrument in supporting sustainable improvement in the quality of primary education.

The rapid development of information technology has had a significant impact on the world of education, particularly in the use of mobile applications as learning media. Developing Android-based applications using Flutter is one innovation that can increase efficiency and provide a more personalized and adaptive learning experience. In this context, educators are required to continue innovating to meet the increasingly diverse and dynamic needs of students in the digital era. The Multimedia and Information Technology Professional Association (PPMultindo), an organization that brings together technology professionals, is taking advantage of this opportunity by developing an Android-based learning platform. This platform is designed to provide easier, more flexible, and more interactive access to learning materials, as well as support the process of designing more engaging materials. Features such as learning data analysis, material recommendations, and automatic evaluation are expected to increase the effectiveness and efficiency of the teaching and learning process, while also providing a means for collaboration between members. However, the implementation of this technology still faces various challenges, such as limited technological competence of educators, inadequate infrastructure, and the need for curriculum adjustments. Therefore, collaborative efforts are needed to optimize the use of mobile technology to support educational transformation.

This study aims to analyze the strategic management evaluation of the Sundanese Language Subject Teacher Forum (MGMP) in improving teacher performance at public senior high schools in Tasikmalaya City. The study focuses on leadership management, member participation, institutional support, and program relevance to teachers’ professional development needs. This research employed a qualitative descriptive approach. Data were collected through observations, in-depth interviews, and documentation involving MGMP administrators, member teachers, school principals, and supervisors. Data analysis used the Miles and Huberman interactive model, including data reduction, data presentation, and conclusion drawing. The findings revealed that the MGMP management has generally functioned effectively as a professional learning community. Participatory leadership patterns encouraged collaboration among teachers in designing learning tools and solving classroom problems. However, several challenges were identified, including inconsistent program evaluation, limited technological integration, unequal member participation, and insufficient funding support. The study also found that MGMP programs significantly contributed to improving teachers’ pedagogical competence, especially in lesson planning and instructional implementation. Nevertheless, assessment and evaluation competencies still require further strengthening. This study concludes that strategic management, sustainable evaluation, and institutional support are essential in optimizing MGMP functions to improve teacher performance and the quality of Sundanese language learning.

Digital transformation has brought fundamental changes to the structure and dynamics of modern industrial economics. Technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), and big data not only modify production and distribution processes but also revolutionize marketing strategies and patterns of industrial competition. This study is motivated by the need to understand how digital marketing transformation influences the development of competitive advantage through changes in digital market structure from an industrial economics perspective. In this context, digital marketing functions as a strategic instrument that integrates technology, data, and consumer behavior into market mechanisms. The analysis shows that digitalization creates a network-based market structure characterized by the concentration of economic power in major digital platforms and dominance in data control. This structure affects the intensity of competition, the direction of innovation, and patterns of industry differentiation. Digital marketing transformation enhances efficiency, expands market access, and lowers entry barriers for new players, yet it also creates competitive imbalances due to the dominance of large platforms.Through a digital Structure–Conduct–Performance (SCP) approach, the study finds that market structure acts as an intermediary variable that channels the impact of digitalization on competitive advantage. Digitalization significantly promotes industrial efficiency, innovation, and profitability. Proposed strategic solutions include strengthening digital literacy, developing adaptive regulations, and fostering cross-sector collaboration to create an inclusive, competitive, and sustainable digital industrial ecosystem

Strengthening the capacity of micro, small, and medium enterprises (MSMEs) is a strategic effort to enhance business competitiveness and sustainability, particularly within the Pamulang MSME Friends (SUP) community. This community service activity aims to improve MSMEs’ financial management capabilities and increase production efficiency through the development of a joint production house. The main challenges faced by partners include limited financial literacy, the absence of systematic financial transaction records, and inadequate production facilities. The implementation of the program was carried out through training activities, mentoring in the use of the APIK financial recording application, and facilitation in designing a collaborative production house model. The results indicate an improvement in MSMEs’ understanding of financial management, including the ability to record transactions systematically, separate business and personal finances, and calculate production costs more accurately. Furthermore, the establishment of a joint production house contributes to greater cost efficiency, increased production capacity, improved product quality, and stronger collaboration among MSME actors. Therefore, this activity contributes to creating a more structured, efficient, and sustainable MSME ecosystem that supports long-term business development.

The development of information technology, particularly the use of smartphones, has changed human activity patterns and significantly impacted the education sector. The "one-stop-shop" concept reflects the use of mobile devices as centers for various activities, including learning. This situation drives the need for innovation in the development of adaptive and interactive learning media. One solution that can be developed is an Android-based mobile application using Flutter, which can increase the effectiveness and efficiency of the learning process. The Association of Multimedia and Information Technology Professionals (PPMultindo), an organization focused on technology, has developed an Android-based learning platform. This platform is designed to provide flexible access to materials, support interactivity, and facilitate collaboration between educators. Features such as learning analysis, material recommendations, and automatic evaluation are expected to improve the quality of the learning experience. However, the implementation of this technology still faces various challenges, including limited technological competence of educators, inadequate infrastructure, and adjustments to curriculum needs. Therefore, collaborative efforts are needed to optimize the use of mobile technology to support educational transformation in the digital era.

Bullying is a common occurrence in schools and public settings, often affecting children. However, this issue often goes unnoticed because it is considered commonplace, despite the significant impact it can have on victims. This study aims to determine the impact of bullying on a child's personality and educational process. The impact of bullying on children who are victims of bullying is that victims experience physical and non-physical violence. These include frequent social isolation, a lack of close friends, poor relationships with parents, and declining mental health. The worst impact for children who are victims of bullying is depression and even suicide. This can lead to prolonged trauma for children who are victims of bullying. Furthermore, a child who is a victim of bullying will also experience learning and academic difficulties. One action that can be taken for a child who is a perpetrator or victim of bullying is to provide affection, trust, involve them in positive activities, and educate them about the negative impacts of bullying. Therefore, collaboration between schools, teachers, and parents is needed to address bullying against children.

This study aims to evaluate the implementation of Palangka Raya City Regional Regulation Number 9 of 2024 concerning Tourism Villages at the Sei Batu tourist attraction in Sei Gohong Village, with a primary focus on facility maintenance and the development of the local community’s creative economy. In addition, this study seeks to understand the extent to which the policy is able to encourage community participation in managing tourism potential in a sustainable manner. The research employs a descriptive qualitative approach through field observations, in-depth interviews, and documentation, with informants purposively selected from management, local government, and community elements. The results indicate that the implementation of the policy has not been optimal, as reflected in weak communication among stakeholders, limited human and financial resources, low commitment among implementers, and ineffective institutional coordination. Furthermore, the lack of regular monitoring and evaluation has also slowed the achievement of policy objectives. This condition has led to neglected tourism facilities and the underdevelopment of local creative economy products as part of community empowerment efforts. These findings indicate a gap between the formulated policy and the reality of its implementation in the field. Therefore, comprehensive improvements are needed in aspects of communication, resources, disposition, and bureaucratic structure, accompanied by enhanced collaboration among relevant stakeholders, so that the objectives of community-based tourism development can be achieved sustainably and provide tangible benefits to the local community

This study aims to analyze innovative strategies that can be implemented by Micro, Small, and Medium Enterprises (MSMEs) in East Java to improve competitiveness through digital marketing and e-commerce. This study uses a descriptive qualitative approach with a library research method by reviewing various scientific literature, government reports, and previous studies related to MSME innovation and digital transformation. The results of the study indicate that digital marketing and e-commerce innovation can increase market reach, operational efficiency, product differentiation, and MSME sales. However, the implementation of innovation still faces several challenges such as low digital literacy, limited capital, limited technology, and lack of system integration. Therefore, innovative strategies are needed, including integrated digital marketing, marketplace optimization, social commerce, digital payment systems, logistics integration, digital branding strengthening, and digital literacy training. In addition, collaboration between MSMEs, government, universities, communities, and digital platforms is an important factor in accelerating MSME digital transformation. This study produces recommendations for an innovative strategy model based on digital marketing and e-commerce to improve the competitiveness and sustainability of MSMEs in East Java.