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This study analyzes the influence of Augmented Reality (AR) technology on consumer purchase intention with customer engagement as an intervening variable at Sephora Indonesia. This quantitative research involved 150 respondents who are users of Sephora Virtual Artist, analyzed using Structural Equation Modeling (SEM). The research instrument measures three main variables: Augmented Reality (interactivity, vividness, novelty), Customer Engagement (cognitive, emotional, behavioral), and Purchase Intention (intention, willingness, likelihood to purchase) using a five-point Likert scale. The research results show that AR has a positive and significant effect on customer engagement and purchase intention. Customer engagement also has a positive effect on purchase intention and is proven to mediate the relationship between AR and purchase intention. This study contributes to the AR literature in beauty e-commerce and recommends that Sephora optimize AR features, develop comprehensive customer engagement strategies, and continue investing in AR technology as a competitive advantage.

This study aims to analyze the effect of work involvement, organizational culture, and cohesiveness on the performance of agricultural extension workers at the Department of Agriculture and Food Security of Yogyakarta Special Region. The approach used is quantitative, the population is 263 civil servant extension workers and the sample is determined as many as 154 respondents. the sampling technique used is proportional random sampling. Data analysis was carried out with the Partial Least Square (PLS) approach using the SmartPLS 4.0 application. The results showed that work involvement and organizational culture had a positive and significant effect on the performance of extension workers. In addition, cohesiveness was shown to partially mediate the effect of work engagement on extension worker performance, which indicates that cooperation and solidarity between teams play an important role in strengthening the impact of individual engagement on performance. Finally, cohesiveness mediates the effect of organizational culture on the performance of agricultural extension workers. This study concludes that improving the performance of agricultural extension workers requires a comprehensive strategy, not only through increasing individual engagement, but also through strengthening the work culture and cohesiveness of a supportive team.  

TikTok has become one of the most popular social media platforms with more than 2 billion monthly active users. This makes TikTok a very potential digital marketing tool for various brands and products. One of those TikTok accounts is @hedonestate, an account from a culinary brand that is currently a hit among generation Z with more than 40 thousand followers. This research aims to formulate the right content and engagement management strategy on the @hedonestate TikTok account in order to increase brand awareness and sales of promoted products. The research method used is a qualitative approach with a case study on the @hedonestate account. Data collection is carried out through in-depth interviews with the @hedonestate account manager and a number of his followers, as well as content analysis of the 50 latest TikTok videos uploaded to the account. The data obtained is then analyzed qualitatively to produce content strategy recommendations that are in accordance with the Elaboration Likelihood Model theory, as well as engagement strategies to increase user engagement such as the number of likes, comments, and shares so that it has the potential to encourage product purchase decisions. The results of this research are expected to provide recommendations for effective social media marketing management strategies on the TikTok account @hedonestate, so that it can increase brand awareness and sales of promoted products.

This study aims to analyze the implementation of content marketing strategies in the Islamic banking industry in Indonesia, with a focus on the effectiveness of content in enhancing audience engagement and building the image of Islamic brands. The research was conducted through a literature review of various academic sources and previous studies, as well as an analysis of the content marketing of Bank Syariah Indonesia (BSI) on its YouTube channel as the main object. In the digital context, the types of content used include educational videos, marketing videos, and collaborations with influencers. The findings indicate that visual, educational, interactive, and authentic content has a significant impact on driving digital engagement and increasing brand awareness. Meanwhile, promotional content delivered through influencers tends to be more effective when preceded by strong brand image reinforcement, enabling consumers to develop a more positive perception of the institution. Further analysis reveals that BSI’s YouTube channel has demonstrated consistency in branding, Islamic positioning, and delivering educational messages. However, audience interaction remains limited, as reflected in the minimal responses to comments, underutilization of community features, and subscriber growth lagging behind major banks such as BCA. This situation highlights the need to optimize strategies through strengthening two-way communication, delivering serial educational content, employing more strategic calls-to-action (CTA), and integrating with the official website and other digital platforms.The study concludes that the success of content marketing in Islamic banking heavily depends on value relevance, publication consistency, and the ability to build sustainable interaction with audiences, thereby supporting increased loyalty and customer acquisition. These findings provide important contributions to designing effective and sustainable digital communication strategies that align with ethical principles and Islamic values.

This study investigates the use of MATLAK (Mathematics Through Congklak) media in improving mathematics learning for class 5C students at SDN 067240 Medan Tembung. The objectives are to: (1) describe the application of MATLAK in the classroom, (2) determine its impact on students' mathematics learning outcomes, (3) analyze its effect on student motivation and engagement, and (4) assess the effectiveness of the traditional congklak game as a learning tool. Conducted as Classroom Action Research (CAR), this study aims to address classroom learning challenges through reflective cycles that enhance both teaching processes and student outcomes. The findings reveal that the integration of the Problem-Based Learning (PBL) model with MATLAK media, rooted in constructivist principles, significantly increased student activity and understanding, especially when problems presented were closely related to daily life. Students were encouraged to collaborate, think critically, and articulate their ideas during discussions. Additionally, student responses toward the use of MATLAK media were overwhelmingly positive, demonstrating increased motivation and active participation. Teacher observations also showed improvement in classroom engagement and implementation effectiveness from cycle I to cycle II. Overall, the study concludes that using the traditional congklak game as a mathematics learning medium when combined with the PBL model effectively enhances learning outcomes and student involvement in class 5C.

Technology-driven Islamic propagation (da’wah) has emerged as a transformative paradigm in disseminating religious teachings in the digital age. The rapid advancement of social media platforms and artificial intelligence (AI) tools has significantly expanded the reach and influence of preachers, enabling more personalized and interactive engagement with diverse audiences. This study aims to explore innovative strategies in planning digital da’wah and to examine the challenges that arise, including the proliferation of misinformation, regulatory constraints, and the rise of underqualified digital preachers. Employing a qualitative approach through literature review and critical analysis of prior studies, this research highlights the potential of integrating data analytics, AI-based personalization, and digital media to enhance the effectiveness of Islamic messaging. However, it also underscores the pressing need for ethical frameworks and regulatory compliance to safeguard the integrity of religious content. The findings advocate for a structured, research-informed approach to digital da’wah that aligns with Islamic ethical principles while remaining adaptive to contemporary technological trends. Such an approach is essential to ensure that technological innovations serve as tools for meaningful religious engagement rather than sources of distortion or misinterpretation

This study aims to examine the influence of influencer marketing in increasing brand awareness and consumer trust among generation Z with a case study of Scarlett Whitening. Using quantitative methods, this study tests the hypothesis through path analysis. The results show that influencer marketing has a significant influence on brand awareness and consumer trust. Influencer credibility, authenticity, and engagement are the main factors in forming positive perceptions of the brand. Scarlett Whitening utilizes this marketing strategy through collaboration with macro and micro influencers, interactive content presentation, and consistency in brand communication. These findings confirm that influencer marketing is an effective promotional strategy in increasing brand awareness and building trust, especially among generation Z who are more active in digital media. Further research is recommended to explore other factors that can influence consumer behavior in the digital era.

Environmental education plays a crucial role in modern curricula, emphasizing sustainability and ecological responsibility to address global challenges. This study compares faith-based and secular environmental education strategies, focusing on how theological reflection and ecological consciousness are integrated into teaching frameworks. Faith-based schools, particularly those rooted in Christianity and Islam, incorporate ecological ethics within religious teachings, framing environmental stewardship as a moral and spiritual duty. In contrast, secular models prioritize scientific literacy and environmental problem-solving. The study reveals that faith-based models promote both scientific understanding and moral engagement with environmental issues through religious values like Imago Dei (in Christian schools) and khalifah (in Islamic schools). These values instill a sense of moral accountability, motivating students to act sustainably. The research also highlights how curriculum design, teacher involvement, and experiential learning contribute to the effectiveness of both models in fostering ecological responsibility. By comparing these approaches, the study proposes an integrative eco-theological pedagogical framework that combines the strengths of both methods to promote long-term commitment to sustainability. The findings have implications for educational policy, curriculum development, and teacher training, especially in pluralistic school settings where diverse perspectives must be considered. Integrating ecological ethics into education can cultivate a generation committed to sustainability and ethical responsibility.

This study investigates the dual impact of teacher competence on student academic performance and the development of leadership qualities in Senior High Schools and Vocational High Schools in Kabupaten Serang, Banten Province. Using a qualitative research approach, data were collected through interviews, focus groups, and classroom observations involving teachers and students. The findings reveal that teacher competence encompasses not only mastery of subject matter and pedagogical skills but also emotional intelligence and leadership modeling. Competent teachers create supportive and participatory learning environments that enhance both academic achievement and leadership development among students. The research highlights that effective teachers are those who not only deliver content but also engage students in meaningful ways, fostering a sense of belonging and motivation. This engagement is crucial, as it encourages students to take ownership of their learning and develop critical thinking skills. Furthermore, the study identifies that teachers who model leadership behaviors—such as ethical decision-making, effective communication, and collaboration—significantly influence students' perceptions of leadership and their willingness to adopt similar traits. However, challenges such as limited access to professional development and resource constraints affect the full realization of teacher competence. Many teachers express a desire for ongoing training and support to enhance their skills, yet systemic barriers often hinder their professional growth. The study underscores the need for comprehensive teacher development programs and policy support to improve educational outcomes holistically. These insights are valuable for educators, policymakers, and school administrators aiming to foster academic excellence and leadership skills in students. By prioritizing teacher competence and providing the necessary resources, schools can create an environment that not only promotes academic success but also prepares students to become effective leaders in their communities. 

The rise of authoritarian leadership in higher education institutions has become a pressing global issue, affecting academic freedom, institutional autonomy, and the wellbeing of faculty and students. This phenomenon, observed not only in traditionally authoritarian countries but also in democratic contexts, manifests through centralized power, top-down decision-making, and suppression of critical voices. Despite its growing prevalence, empirical research on authoritarian leadership in academia remains limited, with significant gaps in understanding its contextual dynamics, direct impacts on academic communities, and cross-cultural variations. Recent studies have introduced novel theoretical frameworks tailored to academic settings and employed innovative mixed-method approaches to explore mediating factors such as emotional exhaustion and moderating personality traits. These advances have highlighted the complex and contextual nature of authoritarian leadership’s effects, which generally undermine innovation, morale, and performance, although it may increase compliance in specific situations. The negative consequences of authoritarian leadership are evident in reduced creativity and critical thinking, which are fundamental to the academic mission. Faculty members and students may experience heightened stress, diminished job satisfaction, and a decline in engagement. However, some studies suggest that in certain environments, authoritarian leadership can impose order and enhance efficiency in situations requiring immediate decisions. This paper underscores the urgent need for further research and practical interventions to promote adaptive, collaborative, and wellbeing-oriented leadership models in higher education. Such leadership approaches are essential to foster institutional resilience, democratic governance, and inclusive educational practices in an era of global uncertainty and disruption. By shifting towards more participatory leadership styles, higher education institutions can better address the evolving needs of faculty and students, ensuring a thriving academic environment that supports innovation, diversity of thought, and overall wellbeing.

This study is to find out how using Instagram for digital marketing affects the rise in brand recognition among small businesses that make things in Malang City. This study uses a quasi-experimental design with both a control group and an experimental group. It then analyzes the data using the Wilcoxon Signed-Rank Test. The study's results demonstrate that digital marketing methods led to a big rise in all measures of brand awareness, such as recall, recognition, purchase, and consumption. The p-value from the difference test shows that social media marketing works to make people more aware of your brand. This study argues that small and medium-sized businesses (SMEs) should make the most of Instagram to improve their marketing and engagement.

This study formulates integrative strategies to revitalize the Darussalam Prayer Hall in Jorong Situjuah Gadang, Nagari Situjuah Gadang. A qualitative-descriptive case study was conducted using semi-structured interviews, participatory observation, and visual documentation, with data analyzed through reduction, thematic presentation, and triangulation. Results show a 25% increase in congregational attendance after improvements to physical facilities, particularly lighting and seating, accompanied by creative programs such as calligraphy, hadroh, and thematic studies. The use of local social media (WhatsApp and Instagram) enhanced digital engagement by 200%, while youth involvement grew significantly. Collaboration between takmir, community leaders, and digital volunteers was identified as a critical success factor. The study concludes that combining physical improvements, innovative programs, and digital communication creates a synergistic effect in revitalizing prayer hall activities. Recommendations include establishing an annual Islamic cultural festival, developing a digital scheduling platform, and strengthening takmir management training to ensure sustainability.

This study aims to examine the impact of the Jigsaw cooperative learning strategy on student learning outcomes at the secondary school level. Using a literature review method, the research synthesizes theoretical perspectives on cooperative learning, detailed applications of the Jigsaw model, and empirical findings from previous studies that focus on its effects across cognitive, affective, and psychomotor domains. The findings indicate that the Jigsaw strategy significantly improves students’ cognitive achievements and fosters affective development such as motivation, empathy, and positive attitudes toward learning. In addition, this strategy enhances students’ social interaction skills and promotes collaborative behavior, contributing to a more inclusive and engaging classroom environment. The collaborative nature of the Jigsaw model allows students to take responsibility for their own learning while also supporting their peers, which contributes to deeper understanding and retention of the material. These outcomes suggest that the Jigsaw method is an effective instructional approach for enhancing student engagement and academic performance. The implications of this study emphasize the importance of providing professional development opportunities for teachers to effectively implement the Jigsaw strategy. Furthermore, schools are encouraged to foster a classroom climate that supports teamwork and active student participation. Overall, this review highlights the Jigsaw model as a promising pedagogical tool for improving student outcomes and fostering 21st-century skills in secondary education settings.

Gross motor development is essential for elementary students’ physical growth and learning. Traditional games are a fun and culturally rich method to stimulate gross motor skills. To examine the effectiveness of the Karapan Sapi traditional game in improving gross motor skills among 4th-grade students at SDN Bubutan IV Surabaya. This study employed Classroom Action Research (CAR) in two cycles involving 26 students, using observation, interviews, and documentation for data collection. Initial observations showed most students were in the "Less Skilled" category. After the intervention using the Karapan Sapi game, all students progressed to the "Highly Skilled" category. The Karapan Sapi game enhanced not only physical abilities but also teamwork, student engagement, and appreciation for local culture. The Karapan Sapi traditional game is an effective and enjoyable educational tool to improve elementary students’ gross motor skills through contextual and cultural-based learning.

Revitalizing the Islamic Religious Education (PAI) curriculum is an important step towards improving the standard of Islamic Religious Education in line with contemporary demands. This research seeks to analyze the limitations of doctrinal methods and proposes a humanistic approach as a more appropriate alternative. Utilizing a literature review and qualitative methods, this article finds that the humanistic approach can effectively support the assimilation of values, encourage active engagement from students, and make learning more relevant and impactful. The development of Islamic Education curriculum through this humanistic approach paves the way for a more transformative model of Islamic Education that is in tune with students’ personal dimensions.    

Infrastructure problems have become a significant concern in educational discourse, primarily focusing on how inadequate facilities impede the achievement of educational objectives. This research examines the challenges related to educational infrastructure in teaching Islamic Cultural History (SKI) at MTS 1 Kota Bengkulu. Using a qualitative descriptive approach, the study identifies key issues including limited technological resources, insufficient maintenance funding, and inadequate government oversight. The findings reveal that these limitations significantly impact teaching effectiveness, student engagement, and learning outcomes. The implementation of the Merdeka Curriculum, which emphasizes technology integration, faces particular challenges due to infrastructure deficiencies such as limited electrical outlets and projection equipment. The research proposes comprehensive solutions including improved financial management, strategic resource allocation, teacher professional development, and enhanced stakeholder collaboration. This study contributes to understanding how infrastructure limitations affect specialized subjects like SKI and offers practical recommendations for educational institutions facing similar challenges.

This study comprehensively investigated the gap in English tense mastery among non-English students. Data were collected using a qualitative case study methodology from seven purposively selected informants through in-depth interviews and direct observation. Key findings reveal persistent challenges, including significant anxiety around using complex tenses, the widespread influence of mother tongue interference (given the absence of explicit tense conjugations in Indonesian), and the limited effectiveness of traditional non-contextual grammar teaching. The observations also highlight a critical gap: although students use digital devices extensively, their engagement with English content is minimal, directly contributing to lower writing and speaking practice assessment scores. Instead, the unexpected finding was the student's remarkable ability to internalize the 16th pattern of the English tenses through memorization in just thirty minutes. These insights underscore the urgent need for innovative, contextual, and confidence-building pedagogical strategies to bridge the gap between theoretical understanding and practical application, enhancing language acquisition and professional communication skills.

Learning media has an important role in increasing the effectiveness of the teaching and learning process. This study aims to analyze the use of podcasts as a learning medium in the Media and Educational Technology course at the Islamic Religious Education Study Program, Primagraha University. The research approach used is qualitative descriptive, with data collection through observation, interviews, and documentation. The research subjects are students who take the course, selected purposively based on the criteria of active users of social media and digital software. The results of the study show that podcasts are an effective learning medium in increasing students' interest and motivation to learn. Although the majority of students are used to using platforms like YouTube and Instagram, they don't have any experience in producing and distributing podcasts. The implementation of podcasts not only provides a new learning experience, but also encourages creativity and improves students' digital literacy. Group-based learning projects such as Ngajak Podcast show positive responses from students and show increased engagement in exploring educational materials independently. Thus, podcasts can be an alternative learning media that is relevant to technological developments and students' digital habits today.

An investigation was conducted at A State Senior High School in Kupang City, NTT.to assess how Project-Based Learning (PjBL) and Discovery Learning (DL) models differentially impact student learning activities and outcomes when teaching atomic structure. Adopting a quasi-experimental design with a nonequivalent control group, the study collected data through comprehensive activity questionnaires, observation sheets, and pretest/posttest instruments. The findings clearly showed that PjBL significantly boosted student learning activities, with an average score of 81.19, considerably higher than the 66.15 observed in the DL group. This significant difference was statistically confirmed by an independent samples t-test. Regarding learning outcomes, the PjBL group's average (70.97) was marginally better than the DL group's (68.89), but this difference did not reach statistical significance. It is suggested that limitations in learning time may have played a role in the learning outcomes. This study concludes that PjBL is superior for enhancing student engagement and activity, while both PjBL and DL are equally effective in improving student learning outcomes. Ultimately, the choice of a learning model should be strategically aligned with educational goals, subject matter, and the unique characteristics of the classroom to maximize student achievement.

This study explores the visionary leadership strategies of Kyai in enhancing the quality of Islamic education at Pondok Pesantren Daaru Attauhid, Raudhatul Mujawwidin, and Al Jauharen in Jambi Province, Indonesia. Employing a qualitative approach with a multi-site design, the study collected data through in-depth interviews, participant observations, and document analysis. Findings reveal that visionary Kyai leadership is characterized by strong vision, educational innovation, integration of diniyah and general curricula, and collaboration with external stakeholders. Key challenges include limited human resources, insufficient infrastructure, and lack of stakeholder engagement. The study recommends leadership training, institutional capacity development, and technological integration to address these challenges and support sustainable Islamic education.