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The main problem discussed in this research is how digital communication strategies through social media, especially Instagram, can be effectively utilized to build the brand image of halal cosmetic products amidst increasingly fierce competition in the beauty industry. Wardah was chosen as the object of study because of its success in positioning itself as a pioneer of halal cosmetics in Indonesia, with an approach that emphasizes Islamic values. This study aims to examine the role of digital communication strategies in shaping the halal brand image of Wardah cosmetic products through the Instagram platform. As one of the local brands that carries Islamic values, Wardah utilizes social media as the main means to reach consumers, especially the modern Muslimah segment. The approach used in this research is descriptive qualitative with content analysis method, which focuses on visual narratives, captions, audience engagement, and collaboration with influencers. The results showed that Wardah consistently displays content that represents the values of halalness, simplicity, and modern and professional Islamic beauty. Through an integrated communication strategy, Instagram is not only a promotional medium, but also a means of forming a strong brand image that is relevant to the identity of the target audience. The findings underscore the importance of visual and narrative communication in strengthening the positioning of halal products in the Indonesian cosmetics market.

This study aims to analyse the effect of authentic leadership on employee performance with employee engagement as a mediating variable at the Regional Drinking Water Company (PERUMDA) Tirta Kanjuruhan, Malang Regency. Authentic leadership is a leadership style that emphasises transparency, ethics, and honest relationships between leaders and employees, which is believed to increase employee engagement and performance. This study used a quantitative approach with a survey method. Data were collected through questionnaires distributed to employees of PERUMDA Tirta Kanjuruhan and analysed using Partial Least SquaresStructural Equation Modeling (PLS-SEM) technique. The results showed that authentic leadership has a positive and significant effect on employee engagement and employee performance. In addition, employee engagement was shown to act as a mediating variable that strengthens the relationship between authentic leadership and employee performance. The findings confirm the importance of authentic leadership in creating a work environment that supports employee engagement, which ultimately improves individual and organisational performance. This study provides implications for company management in developing more effective leadership strategies to improve employee productivity and well-being.

This study examines marathon events as an effective strategy for enhancing destination appeal in the context of sport tourism development. As tourism trends shift toward active and health-conscious lifestyles, marathon events have emerged as inclusive platforms that integrate physical activity with cultural and natural attractions. This research uses a qualitative descriptive method with a case study approach, combining literature analysis and in-depth interviews with participants. The findings show that marathon events significantly influence tourist engagement, increase length of stay, and stimulate local economic activity through increased accommodation, culinary consumption, and attraction visits. Furthermore, these events promote destination visibility through digital and social media engagement. However, challenges remain, including environmental risks, infrastructure limitations, regulatory constraints, and accessibility for persons with disabilities. The study concludes that marathon events, when managed sustainably and inclusively, can enhance a destination’s brand identity and competitiveness. It suggests the need for integrated planning involving local governments, tourism stakeholders, and community participation to ensure that marathon events contribute positively to long-term destination development.

The study investigates the influencing mechanisms behind Shaoxing High School parents' purchase intentions regarding online courses for their children's education. It identifies three primary factors: convenience, social influence, and performance expectations. Convenience pertains to the ease of access, flexibility, and user-friendliness of online platforms, significantly enhancing parents' willingness to enroll their children. Social influence highlights the impact of recommendations from peers and community members, reinforcing parents' confidence in their choices. Performance expectations focus on parents' beliefs about the educational outcomes of online courses, emphasizing the importance of perceived effectiveness and quality of instruction. These factors reveal a comprehensive framework that educational providers can leverage to tailor their offerings, thereby improving enrollment rates and student success in online learning environments. The findings underscore providers' need to address these key dimensions to enhance parental engagement and satisfaction in selecting educational programs based on the sample population of 380 high school parents.

This research examines the impact of leadership style and communication on staff performance within an energy sector organization in Madura. The primary problem addressed is the need to understand how different leadership attributes and communication effectiveness impact employee productivity and satisfaction. In today’s competitive business environment, effective leadership and communication are essential for achieving organizational goals and fostering a motivated workforce. The objective of the study is to identify key indicators of leadership and communication that contribute to enhanced employee performance, thereby providing actionable insights for organizational improvement. A quantitative survey method was employed, utilizing a structured questionnaire with Likert scale items to gather data from 50 employees. This approach allowed for the collection of measurable data regarding employee perceptions of their leaders' styles and communication effectiveness. The analysis revealed that communication skills and the ability to control subordinates were rated highest by respondents, indicating satisfaction in these areas. However, lower ratings for motivational ability and emotional control suggest areas for improvement, highlighting the need for leaders to develop these critical skills further. The findings support the hypothesis that effective leadership and communication are critical for fostering a productive work environment, with significant implications for organizational success. The study concludes that organizations should prioritize leadership development and communication training to enhance employee engagement and performance. Limitations include the focus on a single industry, suggesting the need for further research across diverse sectors to validate these findings and explore their long-term impact on organizational outcomes. Future studies could also investigate the interplay between leadership styles and employee performance over time, providing deeper insights into effective management practices.

Hygiene and food sanitation are crucial practices for any business that produces food products. The implementation of hygiene and sanitation in food factories is essential, as it significantly impacts the health of consumers, workers, and the overall development of the company. Consumers tend to prefer safe, clean, and healthy products. Observations conducted at a cracker factory located in Setiajaya Village, Cibeureum District, Tasikmalaya City revealed that the application of food hygiene and sanitation was not fully implemented. Consequently, a series of educational activities were organized to emphasize the importance of hygiene and sanitation in the cracker production process. The aim of these activities was to enhance workers' awareness and compliance with food hygiene and sanitation practices. Direct engagement with workers was employed through educational posters based on the H.I.G.I.E.N.I.S. approach. The educational initiative was met with enthusiasm from the workers, which is expected to improve their understanding of hygiene and sanitation practices in the cracker factory. This initiative highlights the necessity for ongoing education to maintain food safety standards and protect consumer health.

This study aims to explore the relationship between FoMo (Fear of Missing Out) and online game addiction among students in West Sumatra aged 18-25 years. The method used is quantitative with purposive sampling technique and the research subjects amounted to 200 people. Data collection was carried out through a questionnaire that measured FoMo and online game addiction. The results showed that 97% of respondents were in the high online game addiction category, of which 35.5% were in the 21-year-old age group as the most vulnerable population. Data analysis using linear regression showed a positive correlation between FoMo and online game addiction (Pearson coefficient = 0.188, p = 0.004). The R square value of 0.035 indicates that FoMo contributed 3.5% to online game addiction, while 96.5% was influenced by other factors. These findings indicate that FoMo has a significant role in driving online game addiction behavior, although its contribution is relatively small.

This study investigates the influence of the implementation of the Independent Curriculum (Kurikulum Merdeka) and classroom management on student learning outcomes in public elementary schools across the Indralaya District, Ogan Ilir Regency. Employing a quantitative research method with a correlational approach, data were collected through questionnaires distributed to teachers and through documentation of student performance. The findings reveal that both the application of the Independent Curriculum and effective classroom management significantly contribute to improving student learning outcomes. The study emphasizes the importance of teacher competence in managing classrooms and delivering the curriculum in a way that promotes student engagement and academic achievement. These results highlight the need for continuous professional development and support in implementing educational reforms at the elementary level.

This study is motivated by the observation that during the teaching and learning process of Natural and Social Sciences (IPAS), many students still demonstrate low learning motivation. The use of conventional teaching methods, such as lectures and written assignments, tends to be less effective in attracting students' interest. The purpose of this research is to describe the implementation of interactive media in the Natural and Social Sciences (IPAS) subject for fourth-grade students at SD Negeri 02/IX Sekernan and to determine whether the use of interactive media can improve students' learning motivation in this subject. This study employs a classroom action research design, consisting of two cycles. Each cycle includes four stages: planning, implementation, observation, and reflection. Data collection techniques used in this study include observation, interviews, and documentation. The research subjects are fourth-grade students at SD Negeri 02/IX Sekernan. The results of data analysis indicate that the use of interactive media can enhance students' learning motivation in the Natural and Social Sciences (IPAS) subject. Observation results show an increase in student engagement from the first cycle to the second, with the average score rising from 71.27% (categorized as fair) to 81% (categorized as good). It can be concluded that the use of interactive media can improve the learning motivation of fourth-grade students in the Natural and Social Sciences (IPAS) subject at SD Negeri 02/IX Sekernan.

This study examines Topten Printing, a printing company based in Metro City that offers diverse printing services characterized by competitive pricing, high-quality output, and efficient service. The research addresses the challenge of sustaining competitiveness amid rising market competition and evolving customer preferences. The objective is to analyze the company’s existing competitive strategies and propose viable alternatives for future growth. Employing a qualitative approach through a case study method, the research utilizes SWOT analysis and the Quantitative Strategic Planning Matrix (QSPM) to assess internal and external factors influencing the business. The results reveal that Topten Printing’s key strengths lie in its affordable pricing, reliable print quality, and prompt service delivery. However, the company also faces notable weaknesses, including a limited workforce and insufficient engagement on social media platforms. Opportunities exist in the growing demand for printed materials and government initiatives supporting micro, small, and medium enterprises (MSMEs), whereas significant threats stem from digital transformation trends and raw material price volatility. The synthesis of findings indicates that to enhance its market position, Topten Printing should implement a growth-oriented strategy focused on increasing production capacity by hiring freelance workers and intensifying social media marketing efforts. In conclusion, strengthening human resources and expanding digital marketing activities are essential steps for Topten Printing to maintain competitiveness and seize market opportunities in an increasingly dynamic business environment.  

This literature review examines the effectiveness of Brain Gym as an intervention to improve children's learning concentration. Brain Gym is a series of physical movements developed to enhance brain function. Several studies in the last decade have suggested that Brain Gym activities can positively influence children's attention span and cognitive performance, particularly in educational settings. Through a review of 20 empirical studies published between 2015 and 2024, this study finds consistent evidence of improved focus and academic engagement among children who participated in regular Brain Gym exercises. The findings suggest that Brain Gym can serve as a complementary approach to conventional teaching strategies, especially for elementary-level learners. Implications for educators and future research are discussed.

This article aims to identify and analyze strategies for developing Arabic vocabulary (mufradat) in the context of contemporary language learning. Mastery of vocabulary is a key pillar in language skills, encompassing listening, speaking, reading, and writing abilities. Challenges in teaching Arabic today include low student motivation, limited learning media, and a lack of contextual and innovative approaches. Therefore, adaptive strategies are needed to meet the demands of modern times and technology. This research uses a qualitative approach with a library research method, analyzing various scholarly sources such as journals, books, and research reports from the last fifteen years. The study reveals that effective strategies for vocabulary development include the use of interactive digital media, thematic approaches, project-based learning, and cooperative learning. The validity of these findings is reinforced through triangulation of sources and theories. Proper integration of these strategies has been proven to enhance vocabulary acquisition, student motivation, and active engagement in the Arabic language learning process. This study is expected to serve as a reference for educators, curriculum developers, and researchers in designing more effective and contextual vocabulary learning.

Antimicrobial resistance (AMR) is a major global threat, contributing to high mortality and infectious complications worldwide. In response, Indonesia has developed the National Strategy for the Control of Antimicrobial Resistance in the Health Sector for 2025–2029. Within this framework, the National Agency of Drug and Food Control (BPOM) plays a strategic role both as a lead organizer and partner in implementing cross-sectoral interventions. BPOM is involved in drafting regulations, supervising the distribution and use of antimicrobials, and conducting public education programs. Its role aligns with the people-centred and One Health approaches, emphasizing multi-sectoral collaboration and community engagement in AMR control. This study applies a normative legal approach based on literature and regulatory analysis to evaluate BPOM’s role in the national strategy.

Catechists hold a crucial role in accompanying the faithful on their spiritual journey. This study aims to explore the dimensions of spirituality and the vocational dynamics of catechists within the pastoral context of the Catholic Church, employing a descriptive qualitative approach. Unlike previous studies that primarily emphasized the catechist as a doctrinal instructor, this research highlights the depth of the catechist's personal relationship with Christ as the foundation of their spirituality. The main findings reveal that catechist spirituality manifests in three key dimensions: (1) a contemplative and intimate relationship with Christ as a source of inspiration and strength, (2) a commitment to service that goes beyond institutional routines, and (3) active engagement within the faith community as a space for growth and mission. Furthermore, this study identifies that the awareness of the catechist’s vocation evolves through theological reflection on concrete pastoral experiences—an aspect often overlooked in prior research. These findings underscore the urgency of continuous formation programs that are not only pedagogical but also spiritual and contextual, in order to strengthen the identity and missionary resilience of catechists amid contemporary pastoral challenges.

This journal defines public policy as actions taken by governmental authorities to address specific social issues and emphasizes citizen participation as a key element in the democratic process. It outlines the importance of community involvement in policymaking to enhance legitimacy, governmental accountability, and the quality of policies. Factors influencing citizen participation include education, socioeconomic status, and access to information. The theoretical framework underscores the significance of active participation for successful community development, particularly highlighting the role of Generation Z in political engagement through digital platforms.Various methods for involving citizens in decision-making—such as public forums, surveys, and online platforms—are discussed, alongside the benefits of integrating technology to promote transparency and inclusivity. To explore this phenomenon in depth, a qualitative research method with an exploratory case study approach is employed. The study involves in-depth interviews with key informants such as public officials, representatives of civil society organizations, and Generation Z citizens who are actively engaged in digital participation. Additionally, participatory observation of public policy forums and documentation of various technology-based participatory initiatives are conducted. Thematic analysis is used to identify patterns, themes, and factors that influence the effectiveness of citizen participation in policymaking. Data validity is ensured through source and method triangulation, as well as member checking with selected respondents.This paper also presents case studies of successful participatory initiatives while addressing challenges such as unequal power dynamics and limited access to information. The recommendations focus on strategies to raise awareness, enhance transparency, encourage inclusivity, and foster a culture of active participation to ensure that policies reflect the diverse needs of society. Overall, meaningful citizen engagement is deemed essential for effective governance and policymaking.

The evolution of social media and its algorithms has transformed the dissemination of Pancasila as Indonesia’s national ideology. This study aims to analyze the representation of Pancasila in algorithmically curated digital discourse and its impact on public understanding. A qualitative approach, combining digital discourse analysis and netnography, was applied to examine content on Twitter, Facebook, Instagram, and YouTube. Findings reveal the dual role of social media algorithms: while facilitating educational content on Pancasila (e.g., religious tolerance, human rights campaigns, and nationalism), they also amplify polarizing content, hoaxes, and hate speech that contradict Pancasila values. Analysis of Pancasila’s five principles shows that conflict-driven content (e.g., ethnic-religious issues) gains higher virality due to algorithms’ prioritization of engagement metrics. The filter bubble and echo chamber phenomena exacerbate discourse fragmentation, hindering inclusive dialogue about national ideology. The study concludes that Pancasila-based digital literacy, algorithmic transparency, and multistakeholder collaboration are critical to optimizing social media’s role in strengthening national identity. Policy recommendations include integrating "social cohesion" parameters into algorithm design and regulating content to uphold diversity. 

Employee performance is a measure of organizational progress and development, and is the key to the success of human resource management practices. This study aims to empirically test and prove the mediating role of work engagement on the relationship between meaningfulness of work and ethical climate on employee performance. This study involved the use of Partial Least Square to analyse data collected from 51 employee of Dinas Sosial Kabupaten Gresik. The sampling technique used in this research was saturation sampling method. The results of this study indicate that meaningfulness of work and ethical climate have a significant positive effect on work engagement, meaningfulness of work does not have a significant effect on employee performance, ethical climate and work engagement have a significant positive effect on employee performance. The analysis reveals that work engagement fully mediates the relationship between meaningfulness of work and employee performance, and partially mediates the relationship between ethical climate and employee performance. A good understanding of the meaningfulness of work and a positive ethical climate in the organization encourages work engagement among employees. However, the mismatch between skills and employee job descriptions, lack of employee comfort in working and lack of employee experience in the work they do means that employees cannot provide optimal performance. Ethical climate can also encourage employees to act in the best way at work, meanwhile, work engagement can encourage employee spirit.

This study explores creative thinking strategies aimed at enhancing reading comprehension skills among fifth-grade elementary school students. By focusing on developing critical and innovative thinking methods, the research investigates how these strategies can improve students' ability to understand and process reading materials. The study employs various approaches to stimulate cognitive engagement, fostering both deeper comprehension and greater interest in reading. Results suggest that incorporating creative thinking techniques significantly contributes to the enhancement of students' reading comprehension abilities. The findings highlight the importance of integrating these strategies into the classroom to support students' academic growth and encourage lifelong learning habits.

This study aims to improve students' Malay language learning outcomes at An Nikmah Al Islamiyah PhnomPenh Institute, Cambodia, through the application of interactive learning media. The method used is Classroom Action Research (PTK), which consists of four cycles: planning, implementation, observation, and reflection. The study was participated by 30 students who had difficulties in learning Malay Language. In each cycle, interactive media such as educational apps, learning videos, and language games were applied to increase student engagement and understanding of the material. Data collection was conducted through observation, interviews with students and teachers, and document analysis of learning outcomes. The results showed a significant increase in student engagement, where students' active participation increased from 31% in the first cycle to 51% in the second cycle and increased again to 83% in the third cycle. In addition, students' average test scores increased by 20% and 32% after the implementation of interactive media. The application of interesting and diverse learning media is proven to increase students' learning motivation and facilitate understanding of the material. The conclusion of this study confirms that the use of interactive learning media can effectively improve the quality of Malay language learning.

The rapid advancement of digitalization has transformed marketing communication, driving significant changes that directly affect company stability. To maintain and increase sales, businesses must adopt effective marketing strategies that boost consumer purchasing intentions. PT. Nutrifood Indonesia, a leading food and beverage company, has successfully sustained high sales for its product Nutrisari, achieving first place in the Top Brand Index for powdered fruit juice drinks in Indonesia with a 55.60% sales index in 2024. This success is closely linked to the company’s use of integrated marketing communication tools to compete in a dynamic market. This study aims to analyze the influence of advertising, activities & experiences, and social media marketing on consumers’ purchase intention of Nutrisari products in Lampung Province. Employing a quantitative research approach, data were collected through questionnaires distributed to 150 respondents residing in Lampung Province who expressed purchase intention toward Nutrisari. The data were analyzed using multiple linear regression with the assistance of SPSS version 27. The findings indicate that advertising, activities & experiences, and social media marketing each have a positive and significant impact on consumers’ purchase intention. These results underscore the importance of integrated marketing communication strategies in enhancing consumer engagement and driving purchase intention in competitive markets