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Micro, Small, and Medium Enterprises (MSMEs) are one of the economic sectors that play a crucial role in the economic growth of a country. However, they often face challenges in competing in the increasingly advanced digital era. Therefore, the implementation of digital strategies such as social media and e-commerce platforms has become increasingly relevant to strengthen MSMEs and help them achieve success in the digital economy. This journal concludes by providing recommendations to assist MSMEs in overcoming challenges and maximizing the benefits of implementing social media and e-commerce platforms. These recommendations include training and mentoring in the use of digital technology, the development of targeted marketing strategies, and government policy support to encourage MSME growth through the digital economy.  

Based on the results of a survey conducted by KKN-T MBKM Group 62 students, there were only 10 MSME actors in Sumurmati Village. With the "Sekolah Bina Cerah" program, the aim is to try to instill and develop entrepreneurial spirit in students at SDN Sumurmati I by providing knowledge to students at SDN Sumurmati I in the form of providing material on entrepreneurship, training in managing finances by saving, and providing skills training in making crafts that have selling points. The implementation of the "Sekolah Bina Cerah" program which was carried out at Sumurmati 1 Elementary School was carried out on the 11th, 17th and 25th of May 2023 which targeted students in grades 4 and 6. From this activity an output was obtained where students could understand what entrepreneurship is, how to manage the money they earn to make it even more useful, and practice directly how to make a craft that has a sale value.

The COVID-19 pandemic that has occurred throughout the world, including Indonesia, has greatly impacted teaching and learning activities in schools. The learning process that is usually done face-to-face has now turned into online learning, this underlies the emergence of learning difficulties in students. This problem is the background of this research which will see how the difficulties of students in online learning. This study aims to determine student learning difficulties in the online learning process during the covid-19 pandemic in class VIII at MTs Negeri 1 Kolaka. The type of research used in this research is descriptive qualitative research. The number of samples used were 50 students of class VIII MTs 1 Kolaka taken by random sampling technique. The instrument used in this study is a questionnaire with a total of 20 statement items. Students' learning difficulties can be seen from 3 indicators, namely technical difficulties, implementation of learning and difficulties of external factors. The results of this study indicate that the technical difficulty indicator is 36% in the "very high" category. Indicators of learning implementation 38% in the "medium" category. The external factor difficulty indicator is 40% in the “high” category. Overall the average. of the questionnaire data obtained was 58.22% with the highest percentage of 40% being in the "medium" category. Based on the results of the analysis, it can be concluded that learning difficulties in online learning are moderate.

The research aims to explore the impact of SIAs on agency supply performance related to inventory management, customer welfare, operating costs and financial statements. In today's digital age and globalization, AIS is very important, especially in that marketing agencies are responsible for product distribution and their supply performance is crucial. SIAs help agencies manage inventory, monitor suppliers, and expedite deliveries. The implementation of SIA requires HR competence, technology investment, and management support. Research into the effect of SIAs on supply performance is important to improve agency understanding and success. This research contributes to the ongoing discourse on the effectiveness of AIS, offers guidance for optimal implementation and utilization, as well as helps identify areas of improvement to improve organizational performance. This study used explanatory research method with primary and secondary data. Random sampling techniques are used with Pearson correlation and simple linear regression to examine the relationship and influence between each variable. This research shows that the relationship and influence between these variables can be easily examined. Research findings show that SIAs have a positive and significant influence on inventory management, financial statements, customer welfare, and organizational performance. In addition, there is a negative relationship between AIS and operating costs. In this study, it was revealed that AIS has a significant and positive influence on organizational performance. The findings of this study provide recommendations to companies to adopt SIA to improve the performance of their organizations.

Branding is a very important aspect for MSME players in starting a business because it can increase sales and attract customer interest. Currently, MSME branding in Indonesia has various conditions, some are still weak and some have good branding aspects in accordance with today's technological advances, so this causes many MSMEs to lack understanding of branding due to the lack of knowledge from MSME actors regarding information and digital marketing. To overcome these obstacles, branding is carried out such as making logos, packaging, product photos, creating social media accounts and e-commerce. The logo itself is very important for MSMEs because the goal is for their products to be known by the public with their own brand. Marketing through social media can reach a wider community. The purpose of MSME branding is to help market MSME products so that they can make products better known to the public and can reach a wider market. Therefore, MSMEs in Ngepoh Village can introduce these products and maximize their sales. The method used is qualitative through the implementation of surveys, interviews, and documentation of activities on MSME actors. The results of this MSME branding are that MSME products have developed and the marketing of their products is also going well.

This study aims to examine the consequences of human-machine collaboration in accounting and develop methods to address potential negative impacts such as human-robot competition, accidental changes in organizational structure, skills decline and skill building, knowledge management, and knowledge bias. The potential of RPA in accounting process automation is large and can replace the role of accountants significantly. This resulted in the loss of entry-level accounting positions, but also created new roles as business advisors and RPA transformation leaders. Accountants of the future will need to improve their soft, technological and data management skills. Research is needed to integrate these skills in accounting education and identify the negative impacts of robot use, as well as the financial and non-financial effects of RPA implementation. This study highlights the impact and potential of RPA in accounting while also providing a new picture of RPA automation in accounting processes with an emphasis on the evolutionary nature of RPA, so it provides insight into how this technology can transform the accounting profession. This study uses the literature review method used as a basis to suggest future research directions related to challenges and problems associated with RPA in accounting. The results of this study show that, RPA has the potential to transform the field of accounting and highlight several research areas in the future, including the consequences of human-machine collaboration, the limitations and barriers of automation, and the development of new roles and skills in accounting education. The study suggests future research directions to address RPA-related challenges and issues in accounting. In addition, understanding the full impact and potential of RPA in accounting is needed before continuing research into the same area.

This research is a type of qualitative descriptive research, because in this research it will describe the condition of the object and the researcher plays the role of being the key instrument that will process the data. This research was carried out naturally, this research chose to focus on the conditions existing at the Dessy Course and Training Institute (LKP), Bergas District. The data collection technique in this research uses 3 data collection techniques, namely semi-structured interviews, documentation and triagulation. The data sources in this research are subject sources who have the information needed to support this research, namely managers, teachers, employees, members and alumni of LKP Dessy. LKP is a form of non-formal education unit organized for people who need knowledge, skills, life skills and attitudes to develop themselves, develop their profession, work, do independent business and/or continue their education to a higher level. In carrying out the LKP, good management is also required, namely in the selection of management strategies by the management. Strategic management is a series of managerial decisions and actions that determine company performance in the long term. Strategic management includes long-term planning, strategy implementation, evaluation and control. This research aims to qualitatively describe strategic management at LKP Dessy, Bergas District. The results of the analysis show that strategic management at LKP Dessy can be described using one of the stages in company development, namely strategic management whose components include environmental observation, strategy formulation by determining the LKP program plan, LKP program planning, strategy implementation, evaluation and control.

This article discusses the evaluation of student learning outcomes in educational institutions. This type of research is a literature study with the characteristics that the research deals directly with text/scripts or numbers, the data is ready-to-use, library data is generally a secondary source and the process is not limited by space and time. The results obtained show that the evaluation of student learning outcomes in educational institutions is an important matter to be carried out and regulated in order to achieve the objectives of existing education. Implementation of the 2013 curriculum, must refer to the process and evaluation of learning outcomes according to existing guidelines. The problem that arises is that teachers feel that the new regulations regarding the assessment system are very complex, because they use a variety of different assessment tools to evaluate learning outcomes. Teacher competence must be increased and must be able to adjust to the implementation rules of the 2013 curriculum.   

Bukit Rata Village is a part of Kute Panang District, Central Aceh District, where high rainfall often occurs, so it is necessary to anticipate handling drainage problems. Based on the results of field observations, it was found that the main problems related to drainage were the accumulation of garbage and sedimentation which caused inhibition of drainage performance so that it was necessary to clean, handle and maintain the canals so that the drainage system could function optimally. Community service activities by carrying out mutual cooperation activities so as to increase the enthusiasm of residents in protecting the environment by taking care of drainage properly and correctly. The method used is to go directly to the field to clean the drainage channels which are covered with grass and various sediments, discussions, and direct practice in the field. The implementation of efforts to increase efficiency, care and maintenance of drainage consists of several stages, namely (1) observation stage, (2) program planning, (3) outreach, and (4) directing the implementation of the drainage maintenance program. As a result of this activity, the community is enthusiastic about participating in mutual cooperation activities to clean the drainage so that the drainage is clean and returns optimally according to its function.

Pesanggrahan Village, Kesugihan District, is one of the innovation villages launched by the Cilacap district government in 2022. The Kesugihan area has potential local food sources that have the potential to be developed by the community. Nuri Snack is one of the business actors engaged in food processing in the form of various chips in the form of cassava, taro and banana chips. Marketing that has been carried out at this time is selling to markets and serving purchases at home, there has been no innovation in expanding marketing to modern shops and online shops. The aims of this study were 1) to design informative packaging labels in accordance with labeling standards and 2) to develop packaging designs according to the wishes of consumers using the kansei engineering method. The method used is the kansei engineering method which translates consumer feelings into design specifications. Implementation The results of this study are in the form of label and packaging design concepts, design actors include uniqueness, product identity colors, complete product information, complete packaging information, neat, protected products, easy to carry, easy to store, have licensing and attractive designs, and the proposed packaging uses white standing pouch window doff 500z packaging with size 14cm x 23cm and chromo sticker as packaging label design. Conclusion The proposed label design already has permits and has an elegant design and is made of standing pouch plastic with a ziplock.  

This research is motivated by the delay in fund disbursement, the lack of performance of the implementers and socialization to the community is still not optimal. This research aims to find out the implementation of livable house rehabilitation activities in Pekanbaru City. This research uses a descriptive qualitative method, with data collection techniques of observation, interviews and documentation. This research uses the theory of Charles O. Jones in Siti Erna (2009) with three indicators, namely: organization, interpretation and application. Based on the results of the research, it can be concluded that the implementation of livable house rehabilitation activities has not run optimally. This is because there are still misunderstandings between parties due to lack of coordination, the performance of the implementers is still not optimal, lack of socialization and delays in disbursement of funds, and development exceeds the target time. Suggestions from this study are to improve coordination and cooperation between parties and carry out their duties properly, need to hold socialization again, additional funds and construction can be completed on time.  

In the era of the Industrial Revolution 4.0, many transformations in various life sectors encourage the community to adopt, including MSME actors. In implementing community service activities in Rejoso Village, Nganjuk Regency, KKNTt-MBKM, students found that MSMEs needed help adapting. The MSMEs experienced obstacles in optimizing product potential and developing marketing methods caused by age and the need for understanding in using technology. Therefore, implementing this community service activity aims to help MSMEs build their business by preparing an activity plan to overcome obstacles that include branding and digital marketing assistance activities. The method used is Planning of Action (POA) through the preparation of stages in implementing branding and digital marketing. These stages are conducting surveys, analyzing the potential and constraints on MSME actors, planning the implementation of branding and digital marketing, signing and handing over MoUs, then carrying out branding activities through mentoring the creation of logos, labels, taglines, and banners of MSME products and digital marketing through mentoring the creation and use of Instagram social media accounts and Shopee e-commerce. The results showed that MSMEs experienced the development of products and marketing methods through activities carried out by KKN students.

Information and Communication Technology / IC is very important in the era of globalization. At this time, electronic government (e-gov) has begun to develop as an implementation of the use of information and communication technology in regional and provincial governments. One of the E-gov applications in government organizations is the local or provincial government website. Like the Jambi Province Culture and Tourism Office which uses the government's website as the simplest tool for viewing e-Government, the content is still in the form of general information needed by the public as information seekers. The problem is how to manage the web-based Government-to-Citizen (G2C) e-Gov model at the Jambi Province Culture and Tourism Office. Gov at the Jambi Province Culture and Tourism Office. To answer this problem is to use the management function of G.R. terry. This study used an exploratory qualitative research design. The results of the study show that the G2C web-based e-Gov management model at the Jambi Province Culture and Tourism Office is in the second stage, namely maturation. This condition can be seen from the planning, organizing, implementing and controlling in culture and the Jambi Provincial Tourism Office. Obstacles in the management of e-Gov based on the G2C web model at the Jambi Province Culture and Tourism Office seen from the process of planning, organizing, implementing, controlling have not been optimal as a whole. Inadequate human resources, lack of outreach to the community, sectoral ego in several local government agencies, and lack of budget from local government. There have been several improvements and change management in several aspects of planning, organizing, implementing, and controlling. Increasing outreach to the community, having good budget planning, and increasing the ability of employees are suggestions for improvement.

Management functions consist of planning, organizing, directing, and controlling. The obstacle that the researchers found was that aviation security officers were confused when dealing with passengers carrying liquids in unlabeled bottles. Therefore aviation security officers need to have the ability to carry out management functions in carrying out their duties and responsibilities to maintain aviation security and safety. The purpose of this study was to determine the implementation of the management function by aviation security officers at Juanda International Airport, Surabaya and to find out the obstacles faced and find solutions in carrying out management functions by aviation security officers at Juanda International Airport, Surabaya. This study used a qualitative method. The research was conducted at Juanda International Airport in Surabaya which was held in May-June 2023. The data collection techniques used were observation, interviews and documentation. To test the validity of the data used by researchers, namely triangulation of sources and triangulation of techniques. Data analysis used is data reduction, data presentation, and conclusions. The results of the study show that aviation security officers carry out management functions including: (1) planning (planning) including objectives, duties and responsibilities of aviation security officers; (2) organizing (organizing) includes human resources, division of tasks, facilities and infrastructure; (3) directing includes communication, development, and guidance; (4) supervision (controlling) includes direct supervision and provision of motivation. The obstacles faced include the lack of aviation security officers at Juanda International Airport in Surabaya, aviation security officers who lack updates regarding the latest SOPs, aviation security officers face the character of passengers. While the solution is that several tasks can be handled by one aviation security officer in multiple ways, refreshing and the supervisor providing information regarding the latest SOP, providing the latest information to passengers.

The community service activity was carried out by the East Java UPNV KKNT-T team in Klampis Ngasem Village with the background from the results of the Forum Group Discussion for MSMEs in Klampis Ngasem Village including: lack of knowledge regarding Cost of Production, lack of knowledge regarding classification and cost calculation fixed and variable costs in accordance with Generally Accepted Accounting Principles both manually andexcel. The purpose of holding this activity is that MSME actors in Klampis Ngasem Village have knowledge and understanding regarding the calculation of the Cost of Production  so that they are able to determine a good selling price and get the expected profit. The methods used in this community service activity are observation, problem-solving approaches, training, and mentoring. The results of the implementation of this service are as follows: exposure, training, and assistance regarding fixed costs and variable costs have been carried out so that they are able to carry out the principles of calculating  in accordance with Generally Accepted Accounting Principles.

In this study, computer learning for young children in TK Muslimat Nahdatul Ulama Kota Palembang is described. The study takes a qualitative approach while using the descriptive method. The study's informants were computer teachers. In order to collect data for this study, observational methods, interview methods, and documentation methods were used. Data triangulation techniques are utilized for data analysis. Children's computer education at TK Muslimat Nahdatul Ulama Kota Palembang has produced successful results. Children are offered computer learning materials by their teachers, which progress from the easiest to the most challenging. To make it easier for kids to acquire computer information, teachers employ a variety of computer learning techniques, including cooperative ways, tutorial methods, demonstration methods, training methods and practice, and game-based learning. In its implementation, there are still obstacles faced by children’s, teachers, and computers used.

Software design using the RAD methodology has been widely used among practitioners and academics. One of the advantages of using RAD is the rapid development of software systems. In this paper, the authors employ the RAD method as a software development approach for a service business in the rental equipment information system. The purpose of this paper is to contribute scholarly recommendations regarding the use of RAD methodology in the design of rental equipment information systems. The research methods utilized in this paper are literature review and software system implementation. In relation to the implementation stage, the author utilizes the Java programming language and MySQL as the database. The results obtained from this paper include the faster development of software quality and the recommendation of screen design prototypes that can be used by software developers involved in similar rental service businesses.

The development of social media as part of new media encourages public relations practitioners to realize the importance of media in shaping the positive image of an institution.  This encourages the institution to establish good relations with the media through special activities called media relations. Based on the previous description, the researcher is interested in further studying media relations activities in the public relations model.  This study aims to analyze media relations in public relations practices at the Public relations Bureau of the Sumbawa University of Technology by using descriptive qualitative research methods to obtain structured and in-depth information.  The theory used is the theory of excellence which adapts four models of public relations communication as a basis for analysis, such as press agentry, public information, two-way asymmetrical, and two-way symmetrical. The results of the study show that the Public relations Bureau of the Sumbawa University of Technology applies a public relations model that focuses on providing quality information to the public through various communication channels, including social media. The implementation of public relations at the Public relations Bureau of the Sumbawa University of Technology, there are indications of the use of four public relations models. However, the two-way symmetrical model is considered the best one in achieving mutually beneficial relationships between organizations and the public.    

The background of this research is that the attitude assessment used is only one method, namely by asking students whether they perform the morning prayer. Other methods provided, such as previous exposures, have not had the opportunity to apply them. Then there are difficulties encountered when applying authentic assessments in this aspect of attitude. Based on this, this study aims to look at the implementation that is currently underway at SMP Negeri 6 Payakumbuh, especially the affective aspects and the obstacles faced by teachers when implementing this authentic assessment. The type of research used in this research is descriptive qualitative which is located at SMP Negeri 6 Payakumbuh. Data collection techniques used are interviews, observation and documentation. Data analysis was carried out by means of data reduction, data analysis, and drawing conclusions. The results of the study show that Islamic Religious Education Teachers have implemented authentic assessment. Especially the affective aspects of Islamic Religious Education teachers apply two ways, namely journal assessment and student observation. Basically, in order to be able to assess the perfect authentic assessment of Islamic Religious Education teachers, it is hindered by several factors. The main factor is the limited time to implement it and the large number of students in one class coupled with the creation of a detailed rubric.

The application of good governance in public services in the district is expected to create a government system that is more responsive, accountable and oriented to the interests of the community. This study aims to determine the application of the principles of good governance in public services in the East Semarang District Office of Semarang City as well as to find out the supporting and inhibiting factors. The research method used is descriptive qualitative with data collection techniques through in-depth interviews with informants, namely the district head, service section head and service users. The results of the study show that the principles of accountability have been implemented through coordination, program outreach, effective communication, officer competence, commitment, honesty and democracy, the principles of transparency have been implemented through information disclosure and easy access to services, democratic principles have been implemented through the involvement of officers, accountability, integrity, following up on public complaints and a straightforward mechanism. The application of the principle of the Rule of Law is carried out by providing services to the public that are fair and do not discriminate, employees carry out their duties in accordance with existing rules. Factors supporting the implementation of good governance in the East Semarang District Office are effective communication; adequate resources; disposition shows honesty, commitment, and democracy; The bureaucratic structure is reflected in the program implementation mechanism according to the Standard Operating Procedure (SOP) and is easy to understand as stated in the program/policy guidelines and implementing organizational structure. The obstacles are the lack of understanding by the apparatus of the principles of Good Governance, inadequate facilities and lack of discipline by the apparatus during working hours and the lack of community participation.