Penguatan UMKM Desa Pakel Melalui Implementasi Sosial Media Dan Platform E-Commerce

Bella Mega Riswanti ; Siti Ning Farida
Jurnal Pengabdian Masyarakat Indonesia Sejahtera 📅 2023 Vol 2, No 3 🔗 DOI: 10.59059/jpmis.v2i3.285
Abstract
Micro, Small, and Medium Enterprises (MSMEs) are one of the economic sectors that play a crucial role in the economic growth of a country. However, they often face challenges in competing in the increasingly advanced digital era. Therefore, the implementation of digital strategies such as social media and e-commerce platforms has become increasingly relevant to strengthen MSMEs and help them achieve success in the digital economy.
This journal concludes by providing recommendations to assist MSMEs in overcoming challenges and maximizing the benefits of implementing social media and e-commerce platforms. These recommendations include training and mentoring in the use of digital technology, the development of targeted marketing strategies, and government policy support to encourage MSME growth through the digital economy.
 
Keywords
Micro Small Medium Enterprises (Msmes); Social Media; E-Commerce Platforms; MSME Empowerment; Digital Economy
How to Cite

Bella Mega Riswanti & Siti Ning Farida (2023). Penguatan UMKM Desa Pakel Melalui Implementasi Sosial Media Dan Platform E-Commerce. Jurnal Pengabdian Masyarakat Indonesia Sejahtera, 2(3). https://doi.org/10.59059/jpmis.v2i3.285

Bella Mega Riswanti; Siti Ning Farida, "Penguatan UMKM Desa Pakel Melalui Implementasi Sosial Media Dan Platform E-Commerce," Jurnal Pengabdian Masyarakat Indonesia Sejahtera, vol. 2, no. 3, 2023.

Bella Mega Riswanti; Siti Ning Farida. "Penguatan UMKM Desa Pakel Melalui Implementasi Sosial Media Dan Platform E-Commerce." Jurnal Pengabdian Masyarakat Indonesia Sejahtera, vol. 2, no. 3, 2023.

Bella Mega Riswanti; Siti Ning Farida. "Penguatan UMKM Desa Pakel Melalui Implementasi Sosial Media Dan Platform E-Commerce." Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2, no. 3 (2023).

Bella Mega Riswanti & Siti Ning Farida (2023) 'Penguatan UMKM Desa Pakel Melalui Implementasi Sosial Media Dan Platform E-Commerce', Jurnal Pengabdian Masyarakat Indonesia Sejahtera, 2(3). doi: 10.59059/jpmis.v2i3.285.

Bella Mega Riswanti; Siti Ning Farida. Penguatan UMKM Desa Pakel Melalui Implementasi Sosial Media Dan Platform E-Commerce. Jurnal Pengabdian Masyarakat Indonesia Sejahtera. 2023;2(3).

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