Publication Search

The growth of digital technology and social media platforms has promoted intercultural communication, especially in second language acquisition by non-native speakers. This study examines phonological deviations in the Indonesian pronunciation of SunnyDahye, a South Korean influencer who frequently uses the language in her TikTok content. Employing a descriptive qualitative approach, data were collected from five purposively selected videos based on the clarity of audio and frequency of Indonesian usage. The analysis focused on segmental (consonants and vowels) and suprasegmental (intonation and stress) features using the International Phonetic Alphabet (IPA). Findings reveal notable instances of phonological interference, including the substitution of the alveolar trill /r/ with /l/, mispronunciations of the schwa vowel /ə/ replaced with /e/ or /a/, and flat intonation patterns influenced by Korean prosody. These deviations are rooted in the phonological system of the Korean language, which lacks certain Indonesian phonemes and prosodic features. The results emphasize the influence of first language phonology on second language articulation and underscore the importance of incorporating contrastive phonetic analysis in Bahasa Indonesia instruction for foreign learners. The study contributes to broader discussions in applied linguistics and second language pedagogy, particularly for the Indonesian for Foreign Speakers (BIPA) program.

This study aims to describe the planning of the use of historical films in learning to write drama texts for Class XI.2 students at SMA Taruna Mandara, describe the implementation of using historical films in learning to write drama texts for Class XI.2 students at SMA Taruna Mandara, describe the students’ ability to write drama texts using historical films, and describe the students’ responses to the use of historical films in learning to write drama texts. This research used observation, interviews, documentation studies, and questionnaires as its methods. The analysis techniques used were descriptive qualitative and quantitative analysis. The results of this study are fourfold: (1) the planning for using historical films in learning to write drama texts includes the main objectives of using historical films, criteria for selecting historical films, the platforms used to select historical films, and the integration of historical films into the learning process, (2) the implementation consists of three stages: introduction, main activity, and closing, applying the discovery learning method, (3) the students’ learning outcomes using historical films in writing drama texts reached an average score of 82, categorized as good. (4) the students’ responses to the use of historical films in writing drama texts obtained an average score of 35.78, categorized as positive.

This study is intended to examine the marketing strategies implemented by horticultural farmers in Serang City by utilizing the Facebook platform, and to find out whether the number of posts and comments can affect sales volume. This study applies a quantitative approach with multiple regression analysis techniques. Data was collected by purposive sampling method through interviews, questionnaires and observations by horticultural farmers in the Facebook community “Petani Serang Banten”, with the number of samples used as many as 9 horticultural farmers. The results of this study show that there is an influence between the independent variables (number of posts and number of comments) on the dependent variable (the level of sales of horticultural commodities). In this study, horticultural farmers are advised to be able to utilize Facebook social media in marketing their agricultural products.

Raprock United Bali is an important music community that plays a significant role in preserving and promoting the rap rock genre in Bali. Since its formation in 2015, this community has served as a platform for musicians and rap rock enthusiasts to create, collaborate, and maintain the genre's presence amid shifting musical preferences within society. This study aims to analyze the role of Raprock United Bali within the cultural, social, economic, educational, and legal ecosystems, as well as the community's strategies for addressing various challenges. Using a descriptive qualitative method, data was collected through interviews with community members and literature analysis. The research findings indicate that Raprock United Bali has a strong cultural ecosystem through regular activities such as RAPROCK NIGHT and the production of the compilation album “ROKIN RAPROCK,” supported by local sponsors. In the social ecosystem, this community strengthens solidarity among members and builds connections with audiences through music events that also impact the local economy. Additionally, the community contributes to knowledge transfer and musical skill development, making it an informal educational platform for its members. Awareness of copyright protection and licensing regulations is also a crucial aspect of the community's legal sustainability. In conclusion, Raprock United Bali is not only a driving force in the music scene but also creates a significant impact on Bali's cultural ecosystem and society, making it an inspiring model for other art communities in Indonesia.

This study aims to identify the training needs of Early Childhood Education (ECE) teachers in integrating digital-based learning approaches. Despite the availability of digital tools in PAUD Yobel Bersinar Medan, such as projectors and speakers, their effective use in classroom activities remains minimal. A qualitative descriptive method was employed to collect data through interviews, observations, and document analysis. The findings reveal that most teachers face challenges in utilizing digital media, designing technology-integrated lesson plans, and engaging children through interactive platforms. However, the teachers expressed strong motivation and readiness to participate in contextual and practical training. The study highlights the importance of need-based training programs tailored to the actual teaching context. These findings imply the necessity for institutions to develop structured and sustainable professional development programs to enhance teachers' digital literacy and pedagogical skills, ultimately improving learning experiences in the digital era.

This quantitative research analyzes the influence of online promotion and shopping lifestyle on impulsive buying of jiniso fashion products on the Shopee e-commerce platform. The phenomenon of increased impulsive purchasing behavior is driven by online promotion strategies (discounts, vouchers, flash sales) and a tendency towards a consumptive shopping lifestyle. The population for this study comprises all individuals who have purchased Jiniso fashion products on Shopee, with a sample of 100 respondents determined using a non-probability sampling technique. Primary data were collected through online questionnaires via Google Forms, while secondary data were obtained indirectly from intermediary sources such as literature, articles, journals, and websites related to the research object. Based on SPSS test results, all research instrument indicators were found to be valid and reliable. Partial t-tests revealed that both online promotion and shopping lifestyle variables significantly influence impulsive buying. Furthermore, the F-test indicated that both independent variables simultaneously affect impulsive buying. Among the two variables, online promotion emerged as the dominant variable. The conclusion shows that online promotion and shopping lifestyle significantly impact impulsive buying behavior for Jiniso fashion products on Shopee, providing implications for fashion businesses to maximize online promotions and adapt marketing strategies to effectively increase sales.

This study analyzes the mechanism of inter-regional cooperation in managing TransJatim as a sustainable public transportation system in East Java. Using a qualitative approach and literature study, the study identified three main aspects: (1) a multi-level collaboration model between the provincial government and five regencies/cities (Surabaya, Gresik, Mojokerto, Lamongan, Bangkalan) regulated through Governor Regulation No. 15/2018 and inter-regional MoU; (2) four main obstacles including policy asymmetry, fiscal inequality, technological disparity, and local political dynamics; and (3) strengthening strategies through five pillars: institutional consolidation, regulatory harmonization, financing strengthening, digital transformation, and capacity building. The findings show that the effectiveness of current collaboration is hampered by the lack of an authorized joint management institution and a clear accountability system. The study recommends the establishment of an independent TransJatim Management Agency, the preparation of integrated SOPs, a sustainable financing system, and an integrated digital platform to support the achievement of SDGs (especially goals 11 and 13) in sustainable transportation. The strategy implementation is proposed in three stages: preparation (1 year), transition (2 years), and full operation.

In the digital era, social media platforms like Instagram have become critical arenas for public discourse, especially in political communication. This study investigates public sentiment and expressive speech acts in Instagram comments responding to two of President Prabowo’s key policy announcements: the Free Nutritious Meal Program and the policy of direct bank transfers for regional ASN teacher allowances. Guided by Searle’s theory of speech acts, particularly expressive acts such as thanking, complementing, congratulating, deploring, condoling, apologizing, and welcoming, the study analyzes 60 purposively selected comments, 30 for each policy. The findings show that deploring dominates the discourse, with 67% in the meal program post and 73% in the ASN allowance post, indicating prevailing negative sentiment marked by criticism, disappointment, and frustration. Positive speech acts such as complimenting and thanking were present but marginal. These results highlight the importance of transparent policy implementation and the need for improved public communication strategies to address citizen concerns more effectively on digital platforms.  

Digital marketing has become a crucial solution for honey farmers to boost sales and expand their market reach. This community service activity aims to enhance the knowledge of honey farmers in the KTH Sadar Tani Muda group regarding the use of e-commerce websites for honey product marketing. The methods employed include training, mentoring, and the development of a simple e-commerce platform-based website. The results indicate a significant improvement in farmers' understanding of digital marketing benefits, e-commerce features, and independent product content management. Additionally, the developed website has enhanced the online visibility of honey products. The impact of this initiative extends beyond increased sales, opening broader marketing opportunities. This activity is expected to serve as a model for other farmer groups in adopting digital technology for business development

Digital marketing plays a crucial role in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to analyze the extent of digital marketing implementation by MSMEs in Sinarsari Village and to design strategies for improving entrepreneurs' capabilities in optimizing digital marketing. The research uses a mixed-method approach, combining both qualitative and quantitative methods. The findings reveal that most MSMEs have utilized digital platforms such as social media, messaging apps, and online marketplaces to promote their products. The implementation of digital marketing has proven effective in increasing product visibility, expanding market reach, boosting sales, and improving income. However, several challenges remain, including limited technological knowledge and a lack of understanding of effective branding. Therefore, training programs and mentoring are necessary to help MSME actors optimize their digital marketing strategies. With a more strategic and effective application of digital marketing, MSMEs can grow sustainably and strengthen their position in both the local and national economy.

In today’s digital era, social media platforms like TikTok are not only used for entertainment but have also become popular shopping platforms, especially among teenagers. One product that has gained significant attention is Glad2Glow, which utilizes TikTok Shop to market its products. The marketing strategies employed include viral marketing, online customer reviews, and the stimulation of spontaneous purchases (impulse buying).This study aims to determine whether these three variables have a significant influence on the purchasing decisions of teenagers in Surabaya regarding Glad2Glow products on TikTok Shop. A quantitative approach was used, with questionnaires distributed to teenagers in Surabaya as respondents. The data analysis technique applied was multiple linear regression to test the influence of each independent variable on purchasing decisions as the dependent variable. The results show that viral marketing, online customer reviews, and impulse buying all have a significant impact on purchasing decisions. This indicates that digital marketing strategies that are engaging, informative, and capable of triggering spontaneous purchases can enhance teenagers’ purchasing decisions on platforms like TikTok Shop.

This study investigated the effectiveness of using the Wordwall website as a learning strategy to enhance students' vocabulary mastery. Employing a quasi-experimental design, the research involved a control group and an experimental group from [mention specific school/level, e.g., a junior high school in Medan]. Data were collected using a vocabulary test (pre-test and post-test) and analyzed using t-test statistical analysis. The findings indicated a significant improvement in vocabulary mastery among students in the experimental group who utilized the Wordwall website compared to the control group. This suggests that the Wordwall website is an effective and engaging tool for improving students' vocabulary acquisition. The study recommends the integration of interactive digital platforms like Wordwall into language learning curricula to support vocabulary development.

The digital era brings new challenges and opportunities in Arabic language learning, so the development of innovative and adaptive curriculum-based teaching materials is very important. This article discusses innovations in the development of Arabic language teaching materials that utilize digital technology, such as multimedia, mobile applications, and interactive e-learning platforms, to create a more effective, engaging, and contextual learning experience. With a qualitative approach and case studies in secondary education environments, this study shows that the integration of technology in teaching materials can increase students' interest, motivation, and understanding of Arabic. In addition, this article identifies various obstacles, such as limited infrastructure and teacher readiness, and provides recommendations for sustainable development that is inclusive and responsive to the needs of the times. These findings are expected to be the basis for the development of Arabic language teaching materials that are relevant to the curriculum and able to answer the demands of learning in the digital era.

This report presents the findings of an observation on the role of youth organizations as a platform for nurturing and developing the potential of the younger generation. The observation was conducted on several youth organizations in the local area that are actively involved in social, educational, and entrepreneurial activities. The results indicate that youth organizations contribute significantly to fostering leadership spirit, shaping positive character, and increasing youth participation in community development. However, challenges such as limited facility support and weak internal coordination remain obstacles. This report is expected to provide a realistic overview of the importance of strengthening youth organizations in the effort to develop a competitive and integrity-driven young generation.  

This study aims to examine the implementation of competency-based human resource management (HR) in improving employee professionalism at Devos Jok, an SME engaged in the automotive interior manufacturing sector. A descriptive qualitative approach is used to explore in depth the HR practices carried out, the challenges faced, and the impact on employee work quality. The results of the study indicate that the transformation of the HR system from an administrative pattern to a competency-based one has made a significant contribution to improving individual and organizational performance. The strategies implemented include competency-based recruitment, ongoing training, flexible payroll systems, and adaptation to digital platforms. However, challenges remain, especially in overcoming resistance to change and limited training resources. This study provides theoretical and practical contributions to the development of a competency-based SME HR system in the context of today's creative and digital industries.

In today's digital era, social media has become one of the most effective marketing tools, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine the role of social media in MSME product marketing strategies and its impact on increasing visibility and sales. Social media such as Instagram, Facebook, and TikTok provide an affordable and easily accessible platform for MSMEs to build brands, interact directly with consumers, and promote products creatively. This study uses a qualitative approach through in-depth interviews with MSMEs and social media content analysis. The results of the study show that the strategic use of social media can increase the competitiveness of MSMEs, expand market reach, and build stronger relationships with consumers. However, the effectiveness of this strategy is also greatly influenced by consistency, understanding of the target market, and the ability to manage content professionally. Thus, social media has a vital role in supporting the growth and sustainability of MSMEs amidst increasingly competitive market competition.

Artificial Intelligence (AI) can be a transformational tool in Christian Religious Education in the digital era. Technological advancements bring significant changes to the way we learn and teach, including religious education, which demands innovative methods to remain relevant to the younger generation increasingly connected to technology. AI offers various opportunities to enrich the learning experience and deepen the understanding of Christian values through a more personal and interactive approach. This article discusses several AI applications in Christian religious education, such as virtual assistants for spiritual guidance, in-depth Bible text analysis, and adaptive learning platforms that can tailor materials to the needs of learners. With AI technology, Christian religious education can provide more interactive and responsive modules, allowing learners to delve into religious teachings both individually and in groups. Additionally, the use of AI in analyzing learning behavior allows for more effective curriculum personalization according to the spiritual needs of each individual. This approach can address the challenge of maintaining the relevance of religious values amidst the rapid influx of digital information. This article also examines the potential of AI in aiding faith development, for example through spiritual reflection applications tailored to the user's spiritual growth. This transformation is expected to prepare a generation of Christians who are not only technologically savvy but also spiritually strong, and empowered to face moral and ethical challenges in the future. Thus, AI-based Christian Religious Education can be a pathway to building a relevant and dynamic spiritual future in the digital era.

Language is crucial for human interaction, making foreign language education, especially Japanese, increasingly vital in the global era. Indonesia holds the second-highest number of Japanese learners globally. This study evaluates SakuJapan, a Japanese learning application, to enhance basic Japanese skills among IPB Vocational School students. Using a quantitative descriptive approach with 20 students, data was collected via online questionnaires on usage, features, effectiveness, and motivation. Findings show SakuJapan is an effective and user-friendly tool; 75% of respondents regularly use features like Hiragana, Katakana, vocabulary, and practice questions. The application scored an average effectiveness of 4.3 out of 5, with 85% of users gaining confidence in basic Japanese. While generally well-received, suggestions include offline features, varied exercises, adjustable game difficulty, and more audio, daily conversations, and JLPT-standardized tests. These insights guide further development for a more comprehensive and adaptive learning platform.

The development of social media has triggered a dynamic shift in the meaning of language used in everyday communication. This article aims to analyze the lexical meaning changes and expansions in the Indonesian language as used on social media platforms, particularly Twitter and Instagram. This study employs a descriptive semantic approach with content analysis methods applied to selected viral posts. The findings show that many words experience semantic shift, the formation of new meanings (neologisms), and altered connotations based on digital context. These results highlight the importance of semantic understanding in interpreting the evolving nature of language in the digital era.

This scientific article comprehensively investigates the fundamental principles of Fiqh Muamalah governing Islamic economic transactions, focusing on three primary areas: sale (bay'), debt-financing (dayn), and leasing (ijarah). This research aims to analyze the Sharia conceptual framework underlying each contract, including its pillars, conditions, and legal implications, as well as to identify crucial prohibitions such as gharar (ambiguity), riba (interest/unlawful increment), and maysir (speculation). Furthermore, this article explores the relevance and challenges of applying these principles within the dynamic context of the modern economy, characterized by financial innovation, digital technology, and globalization. Through an in-depth literature study and a comparative analysis of classical and contemporary scholars' interpretations, this research examines how ethical Islamic principles such as justice ('adl), mutual consent (taradhi), and public interest (maslahah) can be integrated into current business practices. Selected case studies on e-commerce transactions, digital lending platforms, and technology-based leasing models are analyzed to illustrate the challenges and potential solutions in applying Fiqh Muamalah. This article concludes by offering a perspective on the importance of contextual reinterpretation and the innovation of Islamic financial products to ensure the relevance of Fiqh Muamalah in addressing global economic challenges while upholding Islamic values.