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Ahmad Affan; Fahmi Hidayat; Gilang Ramadhan

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Information security incidents within government institutions have become a critical issue due to their potential impact on public trust and socio-economic stability. This study examines the social and economic impacts of information security incidents at the General Election Commission (KPU) of Jambi Province. The research aims to identify the types of security incidents that occurred, analyze their social and economic consequences, and evaluate mitigation efforts implemented by the institution. This study employs a qualitative case study approach, using data collection techniques including document analysis, media reports, and interviews with relevant stakeholders. The findings indicate that information security incidents significantly affect public trust in electoral institutions, increase public anxiety regarding personal data protection, and generate additional economic costs related to system recovery, security enhancement, and administrative delays. Furthermore, the incidents also indirectly affect voter participation and institutional reputation. The study highlights the importance of strengthening information security governance, improving human resource awareness, and implementing comprehensive risk management strategies. The results of this research are expected to contribute to the development of more resilient information security policies in public sector institutions, particularly in electoral management bodies.

Julita, Rizka; Helmiah, Fauriatun; Sudarmin, Sudarmin

Dinamik 2026 Universitas Stikubank

Business is an economic activity carried out by individuals or organizations to produce and sell goods or services with the aim of making a profit. The NSH Group Store is a business that sells carpets, pillows, bolsters, and dolls located in the Sei Dadap I/II Plantation, Sei Dadap District, Asahan Regency, North Sumatra 21225. The NSH Group Store was established in 2016 and is owned by Mrs. Siti Komariah Siregar. Among the challenges faced by the NSH Group Store owner are irregular stock procurement. Sales transaction processes still use conventional methods, reducing efficiency and time effectiveness, and potentially leading to data errors. Supply Chain Management is a series of approaches used to efficiently integrate suppliers so that goods can be distributed in the right quantities, locations, and at the right time, with the aim of minimizing overall system costs. A bolster pillow is a pillow that can function as both a pillow and a bolster. Bolster pillows are oval and long, so they can be hugged while sleeping. The benefits of a bolster pillow include maintaining a proper sleeping position, reducing pressure on joints, helping reduce aches, improving sleep quality, and improving overall health. Therefore, by implementing Supply Chain Management (SCM), data processing will be faster and more accurate.

Rahma Diffa, Rafi Alif; Dalimunthe, Ruri Ashari; Sudarmin, Sudarmin

Dinamik 2026 Universitas Stikubank

Business ventures are activities carried out by individuals or organizations involving the production, sale, purchase, or exchange of goods and services, with the aim of generating profit. A basic necessities store (commonly known as a “sembako” store in Indonesia) sells daily staple needs, especially the nine essential commodities (sembako), which include items such as rice, sugar, cooking oil, eggs, salt, and other key food ingredients. UD. Putri 2, located in Dusun 1A, Sumber Harapan Village (21261), Tinggi Raja Subdistrict, Asahan Regency, was established in 2018 and has since become an essential part of the local community. This has required UD. Putri 2 to constantly monitor their stock inventory. However, the company still faces inefficiencies in managing sales data processing, which often leads to inventory shortages. When the supply of goods is insufficient to meet customer demand, customers may turn to other stores. If this occurs repeatedly, the store risks losing profit due to the unavailability of goods. Supply Chain Management (SCM) refers to the integrated processes and production activities starting from the acquisition of raw materials from suppliers, the value-adding processes that turn raw materials into finished products, the inventory storage process, and the distribution of finished goods to retailers and consumers. The implementation of SCM can optimize inventory management of staple goods, minimize inventory costs, and improve supply chain efficiency at UD. Putri 2.

Erwan Aristyanto; Agus Sarwo Edi

Proceeding of the International Conference on Economics, Accounting, and Taxation 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to formulate a strategy to enhance the competitiveness and sustainability of SMEs in East Java, supporting their independence. Using a descriptive qualitative method, data collection involved observation, interviews, and documentation. Key informants included SME actors, relevant agency officials, representatives from SME Banks in East Java, and academics. The analysis revealed that the strategy for enhancing competitiveness focuses on adopting digital marketing, product and process innovation, and strengthening partnerships with government, financial institutions, and large companies to expand market access and resources. Sustainability is supported by effective financial management, compliance with legal requirements, and potential circular economy practices for resource efficiency. The strategy for independence emphasizes entrepreneurship training, mentoring, easier access to capital, and facilitating business matching and exhibitions for market expansion. The government and supporting institutions play a vital role in creating a conducive ecosystem. The relationship between competitiveness, sustainability, and independence is synergistic: increasing competitiveness enhances sustainability, which in turn stabilizes the business environment. Independence allows SMEs to be proactive in achieving both competitiveness and sustainability. With sustained support, East Java's SMEs have significant growth potential, contributing to the economy, but policies, empowerment programs, and resource access facilitation will be crucial to realizing their full potential.

Muhamad Nurul Anwar; Teti Safari; Heri Usodo; Wahyu Kusuma Dewi

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the influence of terminal users’ perceptions on business development opportunities at Mangkang Type A Terminal, Semarang City, managed by the Central Java Class I Transportation Management Agency (BPTD). As a major transportation hub, the terminal functions not only as a passenger transit point but also as a strategic economic area with potential for commercial facility development. However, the utilization of business opportunities at Mangkang Terminal remains suboptimal, necessitating an evidence-based analysis of the factors that shape these opportunities. This research employs a quantitative approach using a survey method involving terminal users, including passengers, public transport drivers, and terminal visitors. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression to examine the influence of user perceptions on business potential, which includes interest in facility usage, demand for additional services, and preferences for commercial space utilization. The findings indicate that perceptions related to comfort, safety, cleanliness, accessibility, and service quality significantly affect business development opportunities. Comfort and service quality emerge as the most dominant factors driving user interest in commercial facilities. These results emphasize that improving terminal service quality can serve as an effective strategy to expand business opportunities and enhance non-tax revenue.

Ihda Nor Rohmah; Teti Safari; Hesti Ristanto; Riyono Riyono

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the influence of work environment and job satisfaction on the performance of warehouse employees at PT J&T Express. Work environment and job satisfaction are important factors that are thought to increase productivity and work efficiency. The research method used is quantitative with a survey approach, data collection through questionnaires announced to 100 warehouse employees of PT J&T Express using a purposive sampling technique. The data obtained were analyzed using linear multiple regression to test the partial and simultaneous effects of independent variables on the dependent variable. The results of the study indicate that work environment and job satisfaction have a significant positive effect on the performance of warehouse employees. This finding indicates that improving the quality of the work environment and job satisfaction can be an effective strategy in improving employee performance at PT J&T Express. This study is expected to provide practical contributions to company management in managing human resources to increase company competitiveness.

Atik Purwati; Sukirman Sukirman

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the effect of workload, leadership style, and compensation on employee performance at PT Ungaran Sari Garment, Semarang Regency. This quantitative research involved 109 respondents selected using the Slovin formula and purposive sampling. Data were collected using Likert-scale questionnaires and analyzed through multiple linear regression with SPSS 21. The results show that workload and compensation positively and significantly influence employee performance, while leadership style has no significant effect. Simultaneously, all three variables significantly affect performance. These findings indicate that appropriate workload management and a fair compensation system are vital for improving employee performance.

Sinta Marito Br. Panjaitan; Melly Andriana; Cut Nuraini

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

The principle of sustainability is the main foundation in the development of a coastal resort in Mangrove Beach, Serdang Bedagai, which has high tourism potential but lacks environmentally friendly facilities. This study uses a sustainable architectural design method based on Biophilic design, which emphasizes human connection with nature through adaptive design and harmony with the environment. The implementation of this concept is realized through the use of locally sourced low- carbon materials, cross-ventilation, and natural lighting for energy efficiency, integration of vegetation as both aesthetic and ecological elements, environmentally friendly rainwater and waste management, and site planning that respects the coastal ecosystem. The design outcome is a resort with an organic form inspired by shells and ocean waves, creating an architectural identity that harmonizes with the area's character, providing a comfortable tourist experience for visitors, and contributing to local economic growth and environmental conservation, thereby serving as a concrete example of sustainable coastal tourism development in North Sumatra.

Fadli Hamsah; Nur Asmaq

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

This study aims to analyze the profitability and feasibility of sheep farming using intensive and semi-intensive rearing sistems in Suka Raya Village, Pancur Batu Sub-district. The research employed a survey method with purposive sampling, involving 16 farmers (8 intensive and 8 semi-intensive), each rearing more than 15 sheep and operating for at least 3 years. Data were collected through questionnaire interviews and field observations, then analyzed descriptively to calculate production costs, revenue, income, R/C ratio, and Break Even Point (BEP). Results showed that the average total production cost for the intensive sistem was Rp 52,429,313, higher than the semi-intensive sistem at Rp 39,664,375. The average revenue for the intensive sistem was Rp 69,150,000, while the semi-intensive sistem was Rp 63,712,500. The average income for intensive farmers was Rp 16,720,688, compared to Rp 24,048,125 for semi-intensive farmers. The average R/C ratio for the intensive sistem was 1 (near break-even), while the semi-intensive sistem was 2 (more efficient and profitable). BEP analysis indicated higher sales for the intensive sistem (Rp 844,022/sheep/period) compared to the semi-intensive sistem (Rp 691,052/sheep/period), with a larger production BEP for the intensive sistem (44 sheep) than the semi-intensive sistem (33 sheep). The semi-intensive sistem is recommended for farmers with limited capital and small to medium-scale operations due to lower costs and higher profit margins, while the intensive sistem is more suitable for large-scale operations with adequate capital, feed management, and health care.

Manissa Rahayu; Deddy Nan Setya Putra Tanggara; Yustinus Hendra Wiryanto; I Putu Putrawiyanta; Lisa Virgiyanti

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

PT. Barito Bangun Nusantara is a company engaged in coal exploration and production activities, where the production is temporarily stored in a stockpile area before being processed or distributed. Stockpile management requires attention to several important factors, such as area design and stockpiling methods, so that storage runs effectively and does not cause a decrease in coal quality. This study was conducted on old and new stockpiles with the aim of analyzing the actual stockpiling conditions and providing technical recommendations regarding the ideal stockpile capacity and configuration. The research methods included field observation, primary and secondary data collection, and descriptive quantitative analysis. The results showed that both stockpiles experienced inefficiencies due to excess capacity. The actual tonnage reached 49,191.98 tons, exceeding the planned capacity of 35,000 tons, with a stockpile height reaching 9 m. This condition caused long stacking times and the FIFO system did not operate optimally. The study recommended an ideal stockpile capacity of 30,740.61 tons, with a maximum height of 8 m. The recommended angle of repose for the old stockpile is 30°, with a capacity of 11,542.19 tons, while for the new stockpile, it's 34°, with a capacity of 19,198.42 tons. This arrangement is expected to allow for a smoother unloading process and a more ideal stockpile.

Muhammad Naufal Habibbullah; Lusiana Lusiana; Rafie Rafie

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

The calculation of work volume and construction costs is a fundamental aspect of project management, as errors in the estimation process can directly affect the preparation of the project budget. Many projects still use conventional methods for estimation, which are based on 2D working drawings with the assistance of Microsoft Excel, as seen in the Sungai Raya Religious Court Building project. This method is considered prone to calculation errors and less efficient due to the considerable amount of time required. With the advancement of technology, Building Information Modeling (BIM) has emerged, enabling automatic and integrated calculation of work volumes and construction costs through a three-dimensional digital model. This study aims to examine the implementation of BIM in the Sungai Raya Religious Court Building project and to compare the results of work volume and construction cost calculations between the BIM method using Autodesk Revit and the conventional method based on the project’s Bill of Quantity (BoQ). The research method was conducted by modeling the structural elements of the building, including pile caps, tie beams, columns, beams, floor slabs, and reinforcements. The results of work volume and construction cost calculations obtained from Autodesk Revit were then compared with the project’s BoQ as the conventional method. Based on the analysis, an average difference of 6.3% in work volume and 5.6% in construction cost was found, with the Autodesk Revit calculations showing slightly lower values compared to the project’s BoQ.

Ela Mardianti

Public Service And Governance Journal 2026 Universitas 17 Agustus 1945 Semarang

The Lamongan Regency Communication and Informatics Office plays a strategic role in supporting regional government decision-making through the implementation of the Megilan Innovation and Technology Program. The role of the Lamongan Regency Communication and Informatics Office in this program is realized as the main manager of digital information and archive systems that serve as the basis for providing data and information for regional leaders. Through the Megilan Innovation and Technology Program, the Communication and Informatics Office is responsible for everything from formulating archive digitization policies, implementing technology-based incoming mail management techniques, to providing fast, accurate, and integrated information to support the decision-making process. This study uses a descriptive qualitative method with interview and observation techniques carried out in the context of internship activities at the Lamongan Regency Communication and Informatics Office. Data analysis was carried out using the Miles and Huberman model which includes data collection, data condensation, data presentation, and drawing conclusions. The results of the study indicate that archive digitization through the Megilan Innovation and Technology Program can accelerate information access, improve the accuracy of letter disposition, and strengthen transparency and accountability of regional government. However, obstacles are still found in the form of limited human resources, technological infrastructure, and synchronization of physical and digital archives. Therefore, strengthening organizational capacity and supporting policies is necessary to ensure the Communication and Informatics Agency's role in decision-making can be optimal and sustainable

Ngongo, Agustina; Yulius Nahak Tetik; Mitra Permata Ayu

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The advancement of information technology today has provided great benefits in the world of education. The construction of computer-based academic information system websites is part of the use of information technology. With information technology, it is possible for academic databases to be processed quickly and easily, so that in the presentation of the required academic information reports can be obtained precisely, quickly, and efficiently. SMP Negeri 2 Wewewa Utara already has sufficient information technology infrastructure, but it has not been used optimally in academic management. The school already has a computer lab and internet access, but academic data management is still carried out manually using a ledger and Microsoft Excel application. To address issues such as unintegrated student data, complex and time-consuming grade management processes, delivering academic information, and monitoring student learning progress, an academic information system is needed. The purpose of developing this system is to solve the problems contained in the previous system by creating an academic information system at SMP N 2 Wewewa Utara. With the implementation of the new system at SMP N 2 Wewewa Utara, the knowledge and skills of employees, teachers, and principals in the field of web-based academic information systems can be improved. In the development of the academic information system that will be included in the system, it includes information about students, subjects, student classes, classrooms, teachers, homeroom teachers, and student score reports. The software used is DBMS (Database Management System), while the data storage medium is MySQL and PHP as a Programming Language.

Halimatus Sa’diyah; Eko Nursalim; Muh Ibnu Faruk Fauzi

Jurnal Inovasi Pendidikan 2026 Lembaga Pengembangan Kinerja Dosen

This study aims to determine the influence of the implementation of the Independent Curriculum management and teacher teaching strategies on improving student character at SMK Negeri 1 Sangatta Utara. This study was field research with a quantitative approach. Data collection techniques used questionnaires, observation, and documentation. The study population was all 230 11th-grade students at SMK Negeri 1 Sangatta Utara, with a sample of 115 respondents drawn using Suharsimi Arikunto's formula. Data analysis used multiple linear regression. The results showed that the implementation of the Independent Curriculum management had a significant effect on improving student character by 60.85%, while teacher teaching strategies had a 15.95% effect. The coefficient of determination (R²) of 0.768 indicates that the two independent variables together contributed 76.8% to student character improvement, while the remaining 23.2% was influenced by factors outside the study. Therefore, it can be concluded that the implementation of the Independent Curriculum management has a more dominant influence than teacher teaching strategies on student character development.

Fitria Nopita; Monalisa Febrianti; Muhammad Farhan Arazi; Rahmayani Kurnia Sari; Sastri Darmitha +5 more

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2026 Pusat Riset dan Inovasi Nasional

Environmental cleanliness is a critical factor in the effective management of nature-based tourist destinations, as it strongly shapes tourists’ perceptions of destination quality, comfort, and overall attractiveness, as well as their intention to visit and revisit. This study aims to examine the extent to which environmental cleanliness influences tourists’ visit intention in the Harau Valley tourism area (Lembah Harau), Kanagarian Tarantang, Harau District, Lima Puluh Kota Regency. The research employed a quantitative survey method by distributing structured questionnaires to 50 tourists during their visit to Lembah Harau. The variables measured include tourists’ perceptions of environmental cleanliness, such as waste management practices, sanitation conditions, and the availability of waste disposal facilities, as well as visit intention indicators, including intention to return and willingness to recommend the destination to others. The findings highlight the importance of maintaining a clean environment to enhance tourists’ positive behavioral intentions. The implications of these findings suggest that destination managers and local government authorities should consistently enforce cleanliness policies, strengthen integrated waste management systems, and provide adequate sanitation facilities to enhance the attractiveness of Lembah Harau and support sustainable tourism development, without neglecting the need for continuous monitoring, evaluation, and improvement in these areas.

Jaganatha, Jaganatha; Ulum, Faruk

Dinamik 2026 Universitas Stikubank

This study compares two service management models to evaluate the governance of the Wi-Fi network in Dusun Gita Nagari Baru. The main objective is to measure user satisfaction and service quality following the implementation of the COBIT 2019 framework, particularly the DSS02 domain (Manage Service Requests and Incidents). The research employed a mixed methods approach, using historical-comparative document analysis and Likert scale questionnaires distributed to 21 active users. The data were analysed through gap analysis, capability level mapping, and descriptive statistical analysis to identify performance differences between two periods. The results indicate that most indicators in the COBIT 2019 capability model are at Level 4 (Predictable), one indicator reaches Level 5 (Optimising), and another indicator is at Level 3. Indicators directly related to the DSS02 domain, such as ease of reporting, response speed, schedule accuracy, and repair time, demonstrate the most significant improvements. These findings support the hypothesis that implementing COBIT 2019-based governance for DSS02 can enhance user satisfaction and the quality of Wi-Fi network services in rural areas. This study also provides practical recommendations for the sustainable management of digital infrastructure in areas with limited access.

Agus Mulyono; Danang Sunyoto

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This community service program aims to enhance public awareness and skills in managing household waste through an innovative recycling-based approach. The main problems identified in the target community include limited understanding of waste segregation, lack of knowledge regarding the economic potential of household waste, and insufficient skills to transform waste materials into useful products. To address these issues, the program was implemented through several stages, including an initial survey to identify community needs, environmental education and awareness sessions, hands-on training on producing recycled products, and continuous mentoring to ensure the sustainability of the activities.The results show a significant increase in participants’ knowledge of proper waste management and recycling concepts. Moreover, the community successfully produced various creative and functional recycled items such as plant pots, household crafts, and other aesthetically valuable products with economic potential. The program also facilitated the establishment of a resident group committed to continuing the initiative independently. Overall, this community service activity demonstrates that practical environmental education can effectively foster ecological awareness, strengthen community participation, and create opportunities for local economic empowerment through the utilization of household waste.

Ansori, Ansori; Dewi Muti’ah; Aprilina Pawestri

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

The capacity of village officials to understand village legislative procedures is a key factor in realizing accountable and law-based village governance. However, conditions in Tanjung Village, Pademawu District, Pamekasan Regency indicate that village officials' understanding of the village regulation drafting process is still limited, and there are no regulations regarding the management of village tourism potential. This community service activity aims to improve the legislative capacity of village officials through technical assistance in drafting Village Regulations (Perdes). The method used was a participatory approach through field observations, Focus Group Discussions (FGDs), village legal education, and assistance in drafting simple academic papers and Perdes drafts. The activity results indicate an increased understanding of legislative mechanisms among village officials and the development of a draft Village Regulation on Village Tourism Management, which has been submitted to the Tanjung Village Government as one of the main outputs. Furthermore, this activity contributed to the formation of a local legal culture and increased village government participation in the legislative process. This mentoring model can be replicated in other villages as a strategy to strengthen village governance based on regulations and local needs

Erwan Aristyanto; Edi, Agus Sarwo

Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of this research is to formulate a model for the Strategy to Enhance Competitiveness and Sustainability of SMEs in Supporting Independence in East Java. The research method is descriptive qualitative. Data collection techniques include observation, interviews, and documentation. Data analysis techniques use 1) Data reduction, 2) Data display, 3) Data triangulation, 4) Data verification. The informant determination technique uses indepth interviews with key informants such as SME actors, relevant agency officials, representatives from East Java's SME Banks, and academics. The results of data analysis and literature review indicate that the Strategy to Enhance Competitiveness of SMEs in East Java focuses on the adoption of digital marketing (utilization of social media, marketplaces, and e-commerce), product and process innovation (development of unique and quality products, production efficiency), as well as strengthening partnerships and collaborations with various parties (government, financial institutions, large companies) to expand market access and resources. The strategy for enhancing the sustainability of MSMEs in East Java heavily relies on prudent financial management practices (cash flow management, access to affordable financing such as Prokesra and Dagulir), compliance with legal and certification requirements (PIRT, halal, BPOM), as well as the potential implementation of circular economy concepts for resource efficiency and waste reduction. The strategy supporting the independence of MSMEs in East Java focuses on a comprehensive empowerment program, including entrepreneurship training and intensive mentoring for capacity building, ease of access to capital, and facilitation of business matching and exhibitions/bazaars for network and market expansion. The active role of the government and supporting institutions is crucial in creating a conducive ecosystem. The relationship between competitiveness, sustainability, and independence of SMEs is synergistic and mutually reinforcing. Increasing competitiveness directly contributes to economic sustainability. Sustainability creates stability that allows SMEs to continue innovating and enhancing their competitiveness. Meanwhile, independence empowers SMEs to be proactive in achieving competitiveness and sustainability, with the ability to make strategic decisions and adapt to changes. Overall, SMEs in East Java have great potential to continue growing and contributing to the economy. However, sustained support through appropriate policies, relevant empowerment programs, and facilitation of access to essential resources will be key to realizing SMEs that are not only competitive and sustainable but also fully independent.

Kevin Boby Andika; RA Marlien; Andreas Tigor Oktaga

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the influence of Meta Ads, price, and product quality on the online purchase intention of digital products marketed through the Instagram account @cuantanpakamera. This study employs a quantitative approach. The population of this study consists of all 31,800 followers of the @cuantanpakamera Instagram account. The sampling technique used was purposive sampling, involving 125 respondents. Data analysis was conducted using multiple linear regression aided by the Statistical Package for Social Sciences (SPSS) 22.0 for Windows. The results indicate that Meta Ads, price, and product quality variables have a positive and significant effect on online purchase intention. Meta Ads was identified as the most dominant factor influencing online purchase intention. The coefficient of determination (R²) value of 0.663 indicates that the independent variables are able to explain 66.3% of the variation in online purchase intention, while the remaining 33.7% is explained by other factors such as consumer trust, brand awareness, and so forth. This study emphasizes the importance of implementing effective digital advertising strategies and consistent product quality management to enhance consumer purchase intention in the era of social media-based marketing.