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In recent years, perfume sales in Indonesia have been experiencing rapid growth. This potential development has emerged as a result of increasing public awareness of the importance of maintaining personal appearance. Data shows that Indonesians now prefer to buy local or domestic products to maintain their appearance, leading to intense market competition among local perfume brands. This study aims to analyze the influence of content marketing on brand image, electronic word of mouth (e-WOM), and customer engagement, as well as the influence of brand image, electronic word of mouth, and customer engagement on purchase intention in the context of local perfumes in Jakarta. This research uses a quantitative method by collecting data through a Google Form questionnaire distributed to 210 respondents. The criteria for respondents in this study include Jakarta residents aged 17 and above who have used local perfumes and have seen content related to local perfume brands. The study employs structural equation modeling analysis techniques using SPSS 25 and Amos 23 software. The results of this study indicate that content marketing has a positive and significant effect on brand image, electronic word of mouth, and customer engagement. Furthermore, it is also found that brand image, electronic word of mouth, and customer engagement have a positive and significant effect on purchase intention.

Beauty products have become a promising business, especially after the COVID-19 pandemic. Various brands have achieved high sales figures, one of which is Skintific products. This study aims to analyze the role of micro-influencers in increasing brand awareness of Skintific products. The study was conducted using a descriptive qualitative approach. Research data was obtained from literature reviews, digital observations, and official publications related to the topic. The results of the study indicate that micro-influencers play a significant role in increasing brand awareness for Skintific products. With a higher engagement rate compared to macro-influencers, micro-influencers are able to build closer and more authentic relationships with their audience, making their recommendations more trustworthy than conventional advertisements. Despite having a smaller number of followers, micro-influencers demonstrate greater effectiveness in creating engaging content such as product reviews, tutorials, and unboxing videos, which increase consumer interest and trust in the product. Research data shows that micro-influencers' engagement rate (5.07%) is higher than that of macro-influencers (3.25%), despite their more limited reach. The success of this marketing strategy is also supported by the use of social media platforms such as Instagram and TikTok, which enable the distribution of interactive visual content and expand brand awareness organically. With increased audience engagement, Skintific has not only succeeded in strengthening brand awareness but also in building product credibility, which ultimately contributes to increased consumer interest and purchasing decisions.

  This study aims to analyze student activities and learning outcomes in the learning of Spermatophyta sub-material through practicum activities based on Exploring the Environment at SMP Negeri 4 Manado. The background of this study is based on the need for a contextual approach to biology learning and being able to increase student engagement actively. The method used was quantitative descriptive research with survey techniques, involving 20 grade VII students and 2 science teachers as respondents. The research instrument consisted of a closed questionnaire, an open interview, and an observation sheet. The questionnaire results showed that students responded very well to this learning method, with an average score of 83.4%. At the same time, teachers rated this approach as effective, with an average of 88%. Observations showed that students were active in practicum activities, enthusiastic in making observations, and involved in group discussions. The interview revealed that this environment-based learning strengthens students' understanding of biological concepts and increases scientific curiosity. The obstacles found include the accuracy of recording and the inequality of roles in group work. However, overall, exploring the Surroundings-based learning has been proven to positively impact student engagement and understanding, especially in connecting theory with real objects in the surrounding environment. The implications of this study emphasize the importance of applying contextual approaches in biology learning and suggest improving guidance strategies and recording of observations in the field for more optimal learning effectiveness.

Emotional well-being is a crucial element in establishing a creative and inclusive learning environment at SMAN 1 Palangka Raya. This study explores the relationship between students' emotional well-being and its impact on creativity and engagement in the learning process. The findings indicate that an environment that supports emotional well-being can reduce anxiety, enhance motivation, and strengthen social interactions between students and teachers. Through an inclusive educational approach, students from diverse backgrounds can actively participate, creating a harmonious and collaborative atmosphere. Emotional well-being not only affects academic performance but also contributes to students' social and emotional development. Therefore, it is essential for schools to integrate strategies that promote emotional well-being into the curriculum and educational policies, thereby creating a better learning environment that supports holistic growth for students at SMAN 1 Palangka Raya.  

Instagram social media has become an effective platform for spreading positive messages, including messages of peace, to a wider audience. This study aims to analyze the communication methods used in spreading messages of peace through content on Instagram. With a qualitative approach, this study examines various communication strategies, such as the use of attractive visuals, inspiring narratives, and two-way interactions between content creators and audiences. The results of the study show that content that combines elements of visual aesthetics, relevant messages, and emotional engagement of the audience can create a significant impact in spreading the values ​​of peace. In addition, collaboration with influencers and the use of Instagram features such as Stories, Reels, and Live have also proven effective in expanding the reach of messages. This study provides recommendations for communicators, activists, and organizations to optimally utilize Instagram as a medium for spreading messages of peace, while still paying attention to ethics and social responsibility in communicating.

Community service initiatives often struggle to meet the needs of beneficiaries. This study explores the application of Importance Performance Analysis (IPA) to improve the effectiveness of community service programs, using Solaria Restaurant’s customer service efforts as a case study. The research investigates the gap between beneficiaries’ expectations and their perceptions of delivered services.  Data is collected through surveys administered to a sample of Solaria Restaurant patrons who have benefitted from the restaurant’s community service programs.  By analyzing the importance and performance ratings provided by participants, the study identifies areas for improvement within Solaria’s service delivery. This research demonstrates the value of IPA as a tool for enhancing community service programs. By aligning service delivery with beneficiary expectations, organizations can maximize the impact of their efforts and create more meaningful community engagement.

The development of digital marketing has contributed to strengthening the business ecosystem. Digital marketing not only transforms traditional offline marketing into online marketing but also reshapes the marketing ecosystem itself. Communities that once gathered in physical spaces now connect virtually through digital marketing. One of the products that implements community marketing is Somethinc. This study aims to analyze the community marketing strategy in building brand loyalty for Somethinc on TikTok Shop. The research employs a descriptive qualitative approach. Data was collected through digital exploration and observation, supported by secondary data from official publications and literature relevant to the research topic. The findings indicate that Somethinc’s community marketing strategy on TikTok Shop has contributed to building brand loyalty. By leveraging interactive features such as live streaming, user-generated content (UGC), and collaborations with influencers, Somethinc has successfully created an engaged and active customer community. This success is reflected in the high number of followers, increased interactions, and sales data showing continuous positive growth. Community-based marketing strategies allow Somethinc to establish stronger emotional connections with consumers. Direct interactions with customers through TikTok not only enhance engagement but also encourage repeat purchases and recommendations from loyal customers. Additionally, Somethinc’s success is supported by the effective utilization of marketing trends, including the integration of marketing content with social commerce methods, enabling customers to engage in a more interactive and personalized shopping experience. This study suggests that Somethinc should continue product innovation to maintain business sustainability.

The concept of sustainable living has increasingly influenced daily life, with communities adopting healthy habits, eco-friendly actions, and paperless practices. Lyfe With Less is one community actively promoting sustainability through the #SalingSilang campaign. This study analyzes their communication strategies to encourage sustainable lifestyles via social media. Using a qualitative descriptive method, data were collected through digital searches and observation. Findings reveal that social media functions as both an educational platform and a catalyst for social change. A multi-platform strategy ensures broad information dissemination, while exclusive memberships, such as those on Telegram, support deeper community engagement. Programs like the #SalingSilang Free Market and #BersalingSilang offer sustainable consumption alternatives. In 2024, 1,588 second-hand items were exchanged in Bandung, and 3,305 people participated in events across multiple cities. Innovations such as the Sustainable Journey Passport and subsidized shipping fees for online trades enhance public participation. Through these initiatives, Lyfe With Less has built a communication ecosystem that fosters minimalist and environmentally conscious lifestyles. Their approach effectively reduces overconsumption, raises waste management awareness, and demonstrates how social media can be a powerful tool for promoting sustainability.

Local fashion brands in Indonesia are gaining popularity due to their affordable prices and competitive quality compared to imported products. One successful example is Arkline, a local fashion brand that effectively uses digital marketing, particularly TikTok, to reach its target market. This study aims to analyze Arkline’s sales growth strategy using a qualitative descriptive approach. Data were collected through digital observations and official online sources. The findings reveal that TikTok is a highly effective platform for engaging Generation Z, who prefer visual, interactive, and authentic content. Arkline’s strategy includes creating trend-based videos, using TikTok Live for real-time interactions, and collaborating with influencers who have large followings. These methods help increase brand awareness, strengthen customer engagement, and drive purchasing decisions. Additionally, the TikTok Shop feature enables seamless in-app transactions, which boosts conversion rates. Overall, TikTok serves as a powerful tool for Arkline to build stronger relationships with consumers, expand its market reach, and stay competitive in the fashion industry. With the right digital marketing strategy and adaptability to current trends, local brands like Arkline can fully leverage TikTok’s potential as an effective platform in today’s digital era.

This article aims to examine the role of digital learning media in supporting mathematics learning that is aligned with the spirit of the Merdeka Curriculum. The research was conducted using the Systematic Literature Review (SLR) method on twenty scientific articles that discuss the use of digital media in learning mathematics at various levels of education. The results of the study show that digital learning media such as the Canva application, Wordwall, digital comics, animated videos, and educational games can significantly improve concept understanding, learning motivation, and student engagement. Digital media also supports the differentiated and contextual learning approach that is the main characteristic of Merdeka Curriculum. This study concludes that digital media is not only effective in conveying abstract material visually and interactively, but also encourages the development of students' 21st century skills, such as critical thinking, independence, and creativity. The findings are expected to be a reference for teachers, researchers, and policy makers in designing innovative and adaptive mathematics learning strategies in the digital era.

This study explores the use of referential expressions in six selected songs from NIKI Zefanya’s 2024 album Buzz. Using a qualitative descriptive method and Halliday and Hasan’s theory of reference, the research aims to identify the types of referential expressions used in the lyrics and analyze their contribution to meaning and emotional impact. The findings reveal a total of 74 referential expressions, consisting of 53 personal references, 9 demonstrative references, and 12 comparative references. Personal references, such as I, you, and my, are the most dominant and function to express intimacy, personal emotion, and connection with the listener. Demonstrative references, like this and that, help point to emotional states or symbolic meanings. Comparative references, including like, better, and too much, are used to express metaphor, contrast, or emotional intensity. The study concludes that referential expressions not only serve grammatical functions but also shape how meaning is constructed in song lyrics. These expressions enhance narrative clarity, emotional depth, and listener engagement, showing that even small linguistic choices can have a strong impact on how music is experienced and understood.

This study aims to examine the influence of Tone at the Top on company performance by using a literature review method as its analytical approach. Tone at the Top refers to the attitudes, policies, and values set by organizational leaders in fostering an ethical, transparent, and performance-oriented work culture. In this study, various sources from journals, books, and previous research are analyzed to identify the relationship between top-level leadership and operational effectiveness, employee productivity, as well as corporate sustainability. The literature review findings indicate that leaders who effectively implement a strong Tone at the Top tend to create a positive work environment, enhance employee engagement, and strengthen good corporate governance. Conversely, failure to establish a strong Tone at the Top can contribute to low employee morale, a higher risk of ethical violations, and weakened organizational performance.

This study aims to analyze the endorsement strategy used by the TikTok account @fujiiian in building personal brand awareness in the digital era. The research method used is descriptive qualitative with observation and documentation techniques on 16 endorsement videos uploaded during May 2025. The results of the study show that the @fujiiian account, with 36.9 million followers, consistently uploads endorsement content dominated by honest reviews, tutorials, and story telling. The average viewers per endorsement video of 7.42 million and an average engagement rate of 1.03% indicate the effectiveness of the strategy being implemented, where this figure is included in the good category for an account with tens of millions of followers. Active interaction with the audience through comment replies and live streaming also strengthens loyalty and emotional closeness between creators and followers. These findings confirm that an authentic, informative, and interactive endorsement strategy is able to build strong personal brand awareness and strengthen account positioning amidst influencer competition on TikTok. This study provides an academic contribution to the literature on personal branding and endorsement on social media, as well as being a practical reference for content creators who want to build a personal brand effectively on digital platforms.

Corruption remains a serious issue that hinders development and erodes public trust in the government, particularly in countries like Indonesia and Malaysia. Both nations have long histories of dealing with systemic corruption. This study aims to compare the legal systems and anti-corruption law enforcement in Indonesia and Malaysia to identify challenges and areas for improvement. The research uses a descriptive qualitative method with a Systematic Literature Review (SLR) approach, analyzing legal documents, academic journals, and regulations related to anti-corruption agencies in both countries. This study employs legal system theory and institutional theory. The main problem examined is how anti-corruption law enforcement differs between Indonesia and Malaysia and what the main enforcement challenges are. The findings show that while Indonesia’s Corruption Eradication Commission (KPK) was once powerful, recent political interference and regulatory revisions have weakened its impact. Conversely, Malaysia has more comprehensive legal instruments, but its enforcement agencies struggle with independence and political pressure. In conclusion, both countries must strengthen legal supremacy, institutional independence, and public engagement to enhance the effectiveness of anti-corruption efforts.

This study aims to examine the effectiveness of various innovative learning models on improving student learning outcomes and mathematical skills at the junior high school and senior high school levels. The method used is a literarure study of previous research results that applied learning models such as the Flipped Classroom, Project-Based Learning (PjBL), Peer-Led Team Learning (PLTL), Discovery Learning, Mind Mapping, and other cooperative learning models. The analysis results indicate that these models generally have a positive impact on enhancing students' learning engagement, critical and creative thinking skills, numeracy skills, mathematical communication, and problem-solving abilities. These findings reinforce the urgency of adopting student-centred learning approaches based on higher-order thinking skills (HOTS). Therefore, it is recommended that teachers continue to develop the application of innovative learning models in accordance with the characteristics of students and supported by educational policies that encourage innovation and continuous training. This research is expected to serve as a reference for educators and policymakers in designing more effective and meaningful learning.   

This community service program aims to enhance the design skills of local Micro, Small, and Medium Enterprises (MSMEs) in Cadassari Village, Purwakarta Regency, through the use of digital design software, particularly Canva and CorelDRAW. Initial needs assessment revealed that most MSME actors in the area face challenges in creating product visual identities, including logos, packaging, and promotional media. Using a participatory approach and the Community-Based Participatory Research (CBPR) method, the training program was collaboratively designed and implemented in several stages, including planning, technical training, mentoring, evaluation, and a final showcase. The results indicate a significant improvement in participants’ ability to apply design tools for their business needs, along with the emergence of collaborative learning initiatives among participants. This training program contributes to the digital empowerment of local MSMEs and serves as a replicable model for creative economy development based on community engagement.

This study examines various proactive and reactive classroom management strategies and approaches to create a conducive learning environment. Effective classroom management is crucial for minimizing disruptions, enhancing student engagement, and supporting their academic and socio-emotional development. The literature review covers preventive measures such as establishing clear expectations and routines, building positive teacher-student relationships, and creating physically and emotionally safe learning spaces. Additionally, reactive strategies for addressing disruptive behaviors—including verbal and non-verbal interventions, conflict resolution, and de-escalation techniques—are discussed. The study emphasizes the importance of consistent, fair, and culturally responsive approaches tailored to student diversity and needs. The analysis reveals that the effectiveness of approaches such as authoritative, democratic, and behavioral modification varies depending on the context, with recommendations to flexibly combine multiple methods. Challenges like student heterogeneity, limited facilities, and teacher preparedness are identified, along with innovative solutions such as differentiated instruction and technology integration.

This research discusses the semiotic signs used in the @barenbliss_id Instagram posters. This research aims to identify the verbal and visual signs used in Barenbliss Indonesia Instagram posters and explain how these signs shape consumer perception to increase brand engagement. This research used a qualitative descriptive method. The data were collected from two Instagram posters published by @barenbliss_id in November 2024. These posters were documented and analyzed by identifying their verbal and visual elements. Afterward, the interrelation of the signs to increase engagement was explained. Afterward, the interrelation of the signs to increased engagement was explained. The analysis applied Barthes’s semiotics theory and supported by Chandler’s signs framework. The findings of this research show that visual signs are more dominant than verbal signs, with a total of 13 visual signs and 7 verbal signs. The signs used are texts containing information about the product, bright and soft colors, images of the product, and models that help visually show the product’s use. The verbal and visual signs used on the posters are interrelated and complement each other. These results show that well-coordinated use of verbal and visual elements can effectively shape positive consumer perceptions and increase brand engagement.

Interest and motivation in learning mathematics among Madrasah Ibtidaiyah (MI) students remain relatively low, particularly in understanding basic arithmetic concepts such as addition and subtraction. This condition has led to poor learning outcomes and a lack of active student engagement in the learning process.This study aims to determine the effectiveness of Scratch-based learning media in improving MI students’ arithmetic skills. To achieve this objective, a qualitative research method with a case study approach was employed. Data were collected through observation, interviews, and documentation, and analyzed using the interactive analysis model of Miles and Huberman.The findings indicate that the use of Scratch media can enhance learning motivation, student engagement, and understanding of arithmetic concepts in a more enjoyable and interactive way. Thus, Scratch-based learning media is proven effective in improving the arithmetic skills of MI students. It is recommended that teachers utilize interactive digital media such as Scratch as an innovative alternative in teaching mathematics at the elementary madrasah level.

This study examines how branding ambassador Syifa Hadju and content marketing affect Glad2glow skin care purchases. The research will focus on @glad2glow Instagram followers. This research was inspired by severe local perawatan kulit competition and consumer apathy about buying. Glad2glow hired Syifa Hadju as its brand ambassador and implemented a social media content marketing campaign to address this challenge. Using a Likert-scale questionnaire, quantitative data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and SmartPLS software. According to the research, Syifa Hadju significantly improves the possibility of customers completing a purchase, while engaging and consistent content marketing enhances audience engagement. Both components boost customer purchase intent, but the brand ambassador has a greater impact. These findings help create effective digital marketing strategies in the competitive perawatan kulit business.