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Albertaadinata Albertaadinata; Sudarmiatin Sudarmiatin; Agus Hermawan

International Journal of Economics and Management Sciences 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study conducts a Systematic Literature Review (SLR) to examine how key dimensions of digital service quality—namely system quality, ease of use, perceived value, and payment availability—shape customer loyalty among Generation Z culinary consumers, with customer satisfaction functioning as the mediating variable. Bibliometric mapping reveals that previous studies have predominantly focused on Millennials and Gen Y and have emphasized traditional service quality rather than digital service performance, indicating a significant research gap in Gen Z–specific digital consumption behavior. The SLR findings show that fast, secure, stable, and user-friendly digital systems strongly influence perceived value and user satisfaction, while the availability of digital payments such as QRIS and e-wallets enhances seamless transactional experiences. Customer satisfaction emerges as the primary psychological mechanism mediating the relationship between digital service quality and Gen Z loyalty, reflected in repeat purchases, positive word of mouth, and emotional attachment to digital culinary platforms. This study contributes theoretically by addressing existing research gaps and proposing a conceptual model of Gen Z loyalty grounded in digital experience.

Nayla Zahra Basyalwi; Dwi Astuti Wulandari; Qiara Kaila Ayynda; Shella Mitha Adelia; Kamil Ghiffary Abdurrahman

Jurnal Pengabdian dan Perubahan Sosial 2025 Lembaga Pengembangan Kinerja Dosen

Educational inequality in Indonesia remains a significant challenge, as reflected in the low proportion of citizens with higher education degrees and the predominance of high school graduates as the highest educational attainment. University students, as part of the educated minority, hold a moral responsibility to redistribute the academic privilege they possess to the broader community. This article presents a report on a Community Service Program (PKM) titled It’s English Buddy, an online English-teaching initiative launched by students of the International Relations Study Program at UPN Veteran Jakarta. The program offers individual and group English conversation sessions at affordable prices, adopting a non-distributing profit approach to ensure operational sustainability. Supported by literature on the effectiveness of online learning in enhancing academic performance through flexibility and accessibility, the program has successfully reached participants of various ages and backgrounds. The results show that most participants are women and were recruited primarily through personal networks, highlighting the importance of public communication strategies and trust-building. Overall, It’s English Buddy demonstrates the potential of student-led grassroots educational initiatives as a meaningful contribution to expanding learning opportunities within society.

Amaliyah, Dede Siska; Melinda, Hanna Septia; Majid Majid; Siti Komariah; Al-Aina Mardiah

Jurnal Pengabdian Sosial 2025 Lembaga Pengembangan Kinerja Dosen

This community service activity was carried out to increase students' understanding of the dangers of drug abuse and its impact on academic achievement and the future of the younger generation at SMK Negeri 1 Pagelaran. The problem of low student awareness and limited access to accurate information about drugs was the main background for this activity. The community service program was designed using interactive socialization and education methods that included direct counseling, educational video screenings, group discussions, and the provision of supporting media in the form of leaflets as a means of reinforcing the material. The results of the activity showed an increase in students' knowledge and understanding regarding the risks of drug abuse, particularly its impact on decreased learning concentration, physical and mental health disorders, and weakened motivation and academic achievement. In addition, students showed high enthusiasm during the activity and were able to identify internal and external factors that can encourage and prevent involvement in drug abuse. This activity made a positive contribution to the school as a preventive effort and became the basis for the development of a sustainable and more comprehensive drug prevention program.

Isman Saleh

Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan 2025 Asosiasi Riset Ilmu Teknik Indonesia

Carbonate rocks are one of the most important geological resources with a significant role in various industrial sectors, particularly as the main raw material in cement, lime, and construction industries. This study aims to review the characteristics, quality, and industrial potential of three major carbonate rock types—limestone, dolomite, and marble—based on relevant scientific literature. The research employed a literature review method using a qualitative-descriptive approach through analysis and synthesis of previous studies. Data were collected from scientific publications addressing the mineralogical, chemical, and physical aspects of carbonate rocks and their implications for industrial performance. The findings indicate that the quality of carbonate rocks is largely determined by mineral composition (calcite and dolomite), chemical purity (CaO and MgO), and the presence of impurities such as silica, alumina, and iron oxides. High-purity limestone rich in calcite is identified as the most efficient raw material for cement and lime industries due to its stable processing behavior and lower energy requirements. Conversely, dolomite with high magnesium content requires process adjustments to prevent excessive MgO formation during calcination. Marble, both in natural and waste powder form, shows promising potential as a supplementary material in sustainable cement production. Overall, this study emphasizes that understanding the mineralogical and chemical variations of carbonate rocks is essential for optimizing their processing strategies and promoting sustainable industrial utilization 

Yeni Zuryaningsih; Ahmad Syai; Cut Zuriana; Ilham Septian

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2025 International Forum of Researchers and Lecturers

This study aims to strengthen Acehnese traditional music and dance as an effort to preserve local wisdom for Generation Alpha at SMPN 1 Darussalam, Aceh Besar. The background of this study the decreasing interest of students in traditional arts due to the strong influence of globalization and digital culture, particularly among Generation Alpha who grow up a technology-oriented environment. This research employed a quasi-experimental method using a one-group pretest–posttest design. The learning intervention focused on the practice of Rapai Geleng music and Ranup Lampuan traditional dance through peer tutoring and direct instruction (demonstration). The participants consisted of 35 students, including 14 male students in the Rapai Geleng class and 21 female students the Ranup Lampuan dance class. Data were collected through observation, documentation, and performance-based assessment during three instructional sessions. The findings indicate noticeable improvement in students’ practical skills, including rhythmic accuracy, coordination, group cohesiveness, movement technique, and expressive performance. In addition, students demonstrated increased motivation, confidence, and positive attitudes toward Acehnese traditional arts. The peer tutoring method enhanced collaborative learning and social interaction, while direct instruction effectively supported the mastery of procedural and psychomotor skills. The study also highlights that traditional arts learning serves a meaningful experiential medium for Generation Alpha, integrating biological potential with cultural and aesthetic experience. The results suggest that strengthening traditional music and dance education at the junior high school level plays a strategic role in preserving local wisdom, reinforcing cultural identity, and ensuring the continuity of Acehnese traditional arts in the digital era.

Silvi Andini; Muhammad Irwan Padli Nasution

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Investments in information technology (IT) often fail to deliver the expected added value due to excessive dependence on external suppliers, inflexible technological systems, or infrastructures that are highly vulnerable to various operational and security risks. This article analyzes organizational strategies to ensure the realization of added value from IT investments through the integration of strategic alignment and comprehensive risk management practices. By implementing strategic alignment, organizations are able to synchronize IT initiatives with core business objectives, organizational processes, and long-term strategic goals. At the same time, effective risk management plays a crucial role in reducing detrimental dependencies, including risks related to data breaches, system failures, cyber threats, and operational disruptions. This approach is supported by an extensive review of literature from credible and relevant academic sources, which demonstrates that systematic risk mitigation can significantly enhance organizational resilience, reliability, and overall value creation from IT investments. As a result, organizations are better positioned to optimize performance, improve decision-making capabilities, and ultimately achieve a sustainable competitive advantage in an increasingly digital business environment.

Dila Agustina Ramadani; Ari Susanti

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the influence of price and product quality on purchasing decisions for personal care products manufactured by PT Mandom Indonesia Tbk. The topic was chosen in response to increasingly intense competition in the cosmetics industry, along with a decline in sales performance of several Mandom products, which highlights the need for the company to better understand key factors affecting consumer purchasing behavior. The research employed a quantitative approach using a survey method. Primary data were collected through questionnaires distributed to 100 respondents who use Mandom products, selected through purposive sampling. Prior to analysis, the research instruments were tested for validity and reliability to ensure the accuracy and consistency of the data. The data were then analyzed using multiple linear regression techniques. The results indicate that price has a positive and significant effect on purchasing decisions and is the most dominant influencing factor. This finding suggests that consumers place strong emphasis on the suitability between price and perceived benefits when making purchasing decisions. Product quality also shows a positive and significant influence, although its effect is relatively smaller compared to price. Simultaneously, price and product quality explain a portion of the variation in purchasing decisions, while other factors outside the study also contribute. Based on these findings, PT Mandom Indonesia Tbk is advised to prioritize competitive pricing strategies while consistently maintaining product quality to enhance purchase intentions and strengthen consumer loyalty.

Dyah Arini R; Sudarmiatin Sudarmiatin; Agus Hermawan

International Journal of Management Science and Entrepreneurship 2025 International Forum of Researchers and Lecturers

This study employs the Systematic Literature Review (SLR) method following the PRISMA 2020 Statement guidelines to identify the main models and indicators used in measuring the performance of Micro, Small, and Medium Enterprises (MSMEs). The literature selection process includes the stages of identification, screening, eligibility assessment, and inclusion, resulting in ten articles from reputable Q1 international journals. The analysis reveals that the most frequently used performance measurement models are integrated performance models such as the Balanced Scorecard, Performance Prism, and models based on resource capability, customer, internal process, and financial perspectives. Commonly used indicators include sales growth, profitability, market share, customer satisfaction, process flexibility, technology adoption, and business sustainability. The study concludes that although financial measures remain dominant, non-financial dimensions—such as digital capability, stakeholder engagement, and internal process effectiveness—are increasingly important for MSMEs operating in the context of global market dynamics and digital transformation. The implications of this study provide theoretical contributions to the development of MSME performance measurement frameworks and offer practical guidance for MSME managers in selecting indicators that align with the characteristics of small and medium-sized enterprises.

Freyro Dobry Sianipar; Ruth Amelia Vega S Meliala; Yoseph Christian Sitanggang; Adidtya Perdana

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Information system security faces serious challenges due to increasingly complex cyber attacks. Intrusion Detection Systems (IDS) require efficient approaches to handle high-dimensional data such as the NSL-KDD dataset with 41 features. This study aims to implement the Genetic Algorithm (GA) for feature selection on the NSL-KDD dataset to improve the efficiency and accuracy of network attack detection. The method used is computational experimental research, involving data preprocessing, GA implementation for feature selection, building a classification model using Random Forest, and performance evaluation based on accuracy, precision, recall, F1-score, and computation time. The results show that GA successfully reduced features from 41 to 12 features (70.7% reduction), significantly improving computational efficiency. However, model accuracy slightly decreased from 0.4973 to 0.4951, indicating that while GA is effective for feature selection, the elimination of certain features may reduce classification capability. The implication of this study is that GA can be used as a tool to simplify intrusion detection models, but it should be combined with parameter optimization and data imbalance handling to achieve more optimal performance.  

Tiya Utriani; Futikhat Salsabila; Indri Wahyuningsih; Banu Dwi Putranto; Ito Setiawan

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The rapid advancement of information technology has compelled digital marketing companies to enhance efficiency and system integration to improve business performance. PT Imused Satria Muda, a digital marketing company focusing on beauty and herbal product promotion, faces challenges in integrating its information systems across divisions such as advertising, content creation, and customer service. This study aims to formulate an information systems and information technology (IS/IT) strategy aligned with the company’s business strategy using the Ward and Peppard methodology. A descriptive qualitative approach was employed, with data collected through observation, documentation review, and structured interviews. The analysis utilized SWOT, Value Chain, and McFarlan Strategic Grid tools to identify the internal and external conditions of the business and IS/IT environments. The results indicate that PT Imused Satria Muda requires the development of a cloud-based Customer Relationship Management (CRM) system, a Digital Campaign Dashboard, and marketing automation tools to enhance digital campaign effectiveness. The implementation plan is divided into short- and long-term stages over five years, focusing on data integration, information security, and IT human resource competency improvement. The proposed strategy is expected to increase operational efficiency and strengthen the company’s competitiveness within the dynamic digital marketing industry.

Tri Ratna Rinayuhani; Ratnaningrum Zusyana Dewi

Jurnal Insan Pendidikan dan Sosial Humaniora 2025 International Forum of Researchers and Lecturers

The advancement of digitalization and government programs through the Electronic-Based Government System (SPBE) have impacted digital performance systems at various levels of government. The Puloniti village government is also one of the village governments that needs to transform conventional performance into digital performance in response to global challenges. Through this study, the research team aims to assess the capacity of the Puloniti village government to carry out digital work transformation and identify the main obstacles that hinder it. This research was conducted using a qualitative descriptive approach through observation, interviews, and documentation. This study identified two main obstacles for the Puloniti village government in carrying out digital performance transformation: limited human resource literacy and inadequate software facilities and infrastructure.

Ilhamsyah Putra Vangaon; Syarifur Ridho; Lilis Lilis

Jurnal Transformasi Bisnis Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is aimed at examining the operational strategies carried out by PT. Samudera Sarana Karunia Dumai in ensuring the smooth operation of the Mt. Meghna Trader ship at Pelindo Dumai Port. The main focus of the research is directed at the identification and assessment of the effectiveness of operational strategies which include the planning, implementation, and control stages of various activities such as loading and unloading, logistics, coordination with relevant parties at the port, and operational risk management. This research also includes consideration of external factors, including port regulations, market conditions, available infrastructure, and supply chain dynamics. In addition, this study emphasizes the importance of continuous performance evaluation to ensure that ship operations can run according to safety standards, time efficiency, and procedural accuracy. A qualitative approach with a case study design is used and reinforced by quantitative data to get a more comprehensive analytical picture. Data was obtained through in-depth interviews, direct observations in the field, review of operational documents, and surveys involving internal and external parties who play a role in supporting the operational process of ships at the port.

Fitri Rahmawati; Titin Ekowati

Master Manajemen 2025 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

This study aims to analyze the development of Human Resources (HR) and employee performance in improving skills, abilities and behavior so as to improve their performance in carrying out the operations of the Village-Owned Enterprise (BUMDes) of Jatirejo Lendah Kulon Progo Village. The method in this study is a qualitative descriptive method. The data collection techniques used in this study are observation, interviews and documentation. The sample in this study amounted to 7 respondents. While the analysis technique uses a deductive method that analyzes general data to draw specific conclusions. The results of the study indicate that human resource development in improving the performance of BUMDes employees is very important in an organization, Human resources in an organization must have training, knowledge, skills and motivation. Human resource development through education, there are still employees with Junior High School (SMP) education, training has been carried out with Kulon Progo district and D.I. Yogyakarta provincial level, but not all employees participate regularly skills, in general employees have good work skills, although not optimal. Based on the analysis of human resource development to improve employee knowledge, skills and motivation so that they can carry out their duties and responsibilities well.  

Adi Hermawansyah; Sudarmiatin Sudarmiatin; Agus Hermawan

International Journal of Economics and Management Sciences 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The Marketing Mix strategy is a combination of various marketing elements that include product, price, distribution place, and promotion. The Marketing Mix strategy, also known as the marketing mix is a concept in marketing that explains four main elements that must be managed in an integrated manner to achieve marketing objectives. In general practice, the using of QRIS is a payment standard using a QR code developed by Bank Indonesia and the Indonesian Payment System Association to simplify and accelerate digital transactions. Through VOSviewer analysis, the implementation of QRIS can have a positive impact on the operations and business performance of MSMEs, and the marketing mix strategy in the context of business digitalization becomes an important approach to maintaining MSME competitiveness. The results of the VOSviewer visual map analysis and the review of previous State of the Art research indicate that most existing studies still focus on aspects of QRIS adoption and transaction efficiency alone. These studies generally highlight how digital payment system is able to  improve the speed, security, and convenience of transactions but have not yet widely linked them directly to marketing mix strategies and consumer purchasing decisions. This indicates a research gap in understanding the role of QRIS is not only as a transaction tool but also as part of the marketing strategy that influences consumer behaviour.

Mohammad Fathoni; Elis Anita Farida

DHARMA EKONOMI 2025 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

This study aims to analyze the influence of work motivation on the performance of employees at PT BPR Sentral Arta Asia (SAA) in Lumajang City, East Java. In the context of an increasingly competitive banking industry, companies require human resources who are not only competent but also possess strong internal and external drive to achieve organizational goals. This research employed a quantitative approach with a sample of 45 employees selected randomly. Data were collected through observation and questionnaires, then analyzed using validity tests, reliability tests, and simple linear regression. The findings reveal that work motivation has a significant positive effect on employee performance. This demonstrates that enhancing both intrinsic and extrinsic motivation can improve productivity and service quality, thereby supporting the company's long-term objectives. The determination coefficient (R²) of 45.2% indicates that motivation contributes significantly to performance, while the remaining 54.8% is influenced by other factors not examined in this study.

Alisa Qurrota A'yun Khoirul Bariyah; Marhaendra Kusuma; Rike Selviasari

Akuntansi Pajak dan Kebijakan Ekonomi Digital 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to examine the effect of green banking disclosure and social banking on firm value with banking sustainable performance as a mediating variable. The population in this research consists of banking subsector companies listed on the Indonesia Stock Exchange during the 2021–2023 period, totaling 47 companies. The sampling technique used in this study was purposive sampling, resulting in a total of 30 data points that met the research criteria and could be analyzed. The analytical method employed was path analysis using SPSS version 25 to test the relationships among variables and the mediation effect. The results of this study indicate that green banking disclosure has a positive and significant effect on firm value. Social banking also has a positive and significant effect on firm value. Banking sustainable performance has a positive and significant effect on firm value as well. However, green banking disclosure does not have a positive and significant effect on banking sustainable performance, while social banking does have a positive and significant effect on banking sustainable performance. The mediation test results using path analysis reveal that banking sustainable performance is unable to mediate the effect of green banking disclosure on firm value. Conversely, banking sustainable performance successfully mediates the effect of social banking on firm value. These findings suggest that social banking is more effective in enhancing banking sustainable performance and firm value compared to green banking disclosure.

Khomeiny Yunior; Syaifuddin Syaifuddin; Robert Tua Siregar

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The growth of artificial intelligence (AI) in healthcare is causing big shifts in management roles and how ready organizations are, especially in private hospitals. In Medan City, rising competition, a small healthcare workforce, and strict accreditation requirements all make it even more important to use digital technology to make operations more efficient. This study seeks to examine the impact of AI on organizational readiness, utilizing management performance as a mediating variable. Quantitative approaches were employed via a survey of managers and administrative personnel at private hospitals, and the data were analyzed using path analysis with SPSS. The findings indicate that AI exerts a favorable and considerable influence on management performance, which in turn directly enhances organizational readiness. Additionally, managerial performance has been demonstrated to mediate the relationship between AI and organizational readiness. These findings address a research gap concerning the mechanisms of AI's role in the managerial context of hospitals in developing countries and offer practical implications for fortifying digital strategies, cultivating human resource competencies, and augmenting organizational capabilities in response to technology-driven healthcare transformation.

Dea Ayu Kirana Mukti; Yudhi Novriansyah; Isman Isman

Jurnal Manajemen Bisnis Era Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of the Work Environment on Job Satisfaction as mediated by the Motivation of Civil Servants at the Bungo District Cooperative, Small and Medium Enterprises, Industry, and Trade Office. Using a Quantitative Descriptive Research Method with Smart PLS 4.0 testing on 34 respondents. The results of this study directly show that the Work Environment (X) affects Job Satisfaction (Y) with a T-statistic value of (2.919 > 1.96). The Work Environment (X) affects Motivation (Z) with a T-statistic value of (4.233 > 1.96). Meanwhile, Motivation (Z) affects Job Satisfaction (Y) with a T-statistic value of (2.608 > 1.96). Indirectly, the Work Environment (X) does not significantly affect Job Satisfaction (Y) mediated by Motivation (Z), where the T-statistic is (1.824 < 1.96). Furthermore, it is recommended that the leadership foster a conducive work environment and employe commitment to their jobs to create opportunities for career advancement, which will increase the work motivation of civil servants in the Bungo District Cooperative, Micro, Small, and Medium Enterprises, Industry, and Trade Service.

Izmi Arisa Putri Lubis; Athira Demitri; Winda Sauci Br Panjaitan; Vania Amanda; Dhea Syafitri +1 more

Sevaka : Hasil Kegiatan Layanan Masyarakat 2025 STIKES Columbia Asia Medan

Iron Deficiency Anemia is a common health problem among adolescents, particularly females, and is associated with decreased concentration, fatigue, and reduced academic performance. This community service program aimed to increase students’ awareness and knowledge regarding early detection of anemia symptoms (5L) and the adoption of iron-rich dietary practices. The intervention was conducted through interactive health education sessions involving lectures, discussions, and questions and answers with 30 students of MAN Batubara. The results indicated an improvement in students’ understanding of anemia symptoms, early behavioral changes in choosing iron-rich foods, and the emergence of local student leaders who supported peer awareness. This participatory educational approach proved effective in enhancing nutritional literacy and collective awareness toward anemia prevention among adolescent

Kintan Ulyantiputeri; Kintan Ulyantiputeri; Masruri Masruri; Abdillah Sani

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

This study aims to analyze the effect of training, motivation, and work environment on employee productivity at PT. Angkasa Pura Indonesia (Persero), Soekarno-Hatta International Airport. In the increasingly competitive aviation industry, improving human resources is essential to support company performance. The research employed a quantitative method with an associative approach. The sample consisted of employees selected using simple random sampling. The research instrument was a questionnaire tested for validity and reliability, and the data were analyzed using multiple linear regression. The results show that training, motivation, and work environment have a positive and significant effect on employee productivity, both partially and simultaneously. These findings indicate that better training programs, higher work motivation, and a more conducive work environment lead to improved employee productivity. The practical implication highlights the importance for management to strengthen continuous training programs, establish effective reward and incentive systems, and create a healthy work atmosphere. This study is expected to serve as a reference for PT. Angkasa Pura Indonesia (Persero) and other companies in the same sector in formulating human resource development strategies to enhance competitiveness