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Sitti Nurazisa Zainuddin; Muhammad Akhir; Maria Ulviani

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2026 Universitas Palan

The article entitled “Gender Construction and Representation of Social Actors in the Drama Lutung Kasarung: A Critical Discourse Analysis by Theo van Leeuwen” aims to describe the representation of gender-based social actors through inclusion and exclusion strategies and to reveal the construction of gender ideology built in the drama text. This study uses a qualitative approach with a descriptive-analytical design. The research data source is the drama text Lutung Kasarung, while the analysis unit includes dialogue, narrative, and the depiction of characters who represent gender-based social actors. Data collection techniques are carried out through documentation by reading, identifying, and grouping data according to Theo van Leeuwen's analysis categories. The results of the study show that the inclusion strategy is more dominantly used to present male characters as strong, rational figures, and have authority in determining the course of the story. In contrast, female characters are represented in two patterns, namely the ideal passive woman and the dominant woman who is constructed negatively. In addition, the exclusion strategy is used to obscure the role of women in decision-making, thereby reinforcing gender marginalization. This study concludes that the drama Lutung Kasarung represents patriarchal ideology through discourse practices that shape power relations between men and women.

Septiana Septiana; Happy Fitria; Ahmad Wahidy

Jurnal Manajemen dan Pendidikan Agama Islam 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study aims to examine the influence of principal leadership and school culture on teacher discipline in public junior high schools (SMP Negeri) in Sembawa District, Banyuasin Regency. Teacher discipline is an important factor in supporting the effectiveness of the learning process and achieving educational goals. Therefore, understanding the factors that contribute to teacher discipline is essential for improving school performance. This study employed a quantitative research method with a purposive sampling technique. Data were collected through the distribution of questionnaires consisting of 66 statement items measured using a five-point Likert scale. The collected data were analyzed using statistical techniques to determine both partial and simultaneous effects of the independent variables on teacher discipline. The results indicate that principal leadership has a positive and significant partial effect on teacher discipline, as evidenced by a t-value of 5.127, which is greater than the t-table value of 1.9809. School culture also has a positive and significant partial effect on teacher discipline, with a t-value of 7.244 exceeding the t-table value of 1.9809. Furthermore, principal leadership and school culture simultaneously have a positive and significant effect on teacher discipline, as indicated by an F-value of 34.152, which is greater than the F-table value of 3.07. These findings suggest that strengthening principal leadership and fostering a positive school culture can significantly improve teacher discipline.

Defianti Fitrotin Nisa’; Arissona Dia Indah Sari; Iqnatia Alfiansyah

Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa 2026 Lembaga Pengembangan Kinerja Dosen

This study aimed to develop Matif (Interactive Mathematics) video media on the topic of equivalent fractions for fourth-grade elementary school students and to determine its validity, effectiveness, and student responses. The research employed a Research and Development (R&D) method using the ADDIE model. It was conducted at SD Muhammadiyah Gresik during the first semester, involving 19 fourth-grade students. Data collection techniques included interviews, expert validation sheets for content and media, learning effectiveness tests, and student response questionnaires. The development process followed five ADDIE stages. (1) Analysis involved curriculum analysis, needs analysis, and student characteristics analysis. (2) Design focused on creating the learning flow and storyboard. (3) Development produced the video media, which was validated by experts. The material expert validation score reached 97.5%, and the media expert validation score was 91.6%, both categorized as very valid. These results indicate that the material is highly appropriate, clear, and easy to understand, while the media demonstrates excellent quality in visual, audio, typography, language, and usability aspects. (4) Implementation involved testing the media on students, with an N-Gain score of 0.8405, categorized as high, indicating that the media effectively improves students’ understanding. (5) Evaluation was conducted through student response questionnaires, resulting in a score of 95.5%, categorized as very good, showing that students found the media engaging, easy to use, and helpful. Overall, the Matif video media meets the criteria of validity and effectiveness, making it suitable as an innovative learning alternative, with potential for further development through enhanced animations and varied exercises.

Salpina Dewi; Nurlaila Nurlaila; Samsul Bahri

This study aims to determine the effect of the deep learning learning approach on fourth-grade elementary school students’ understanding of IPAS concepts, particularly on the topic of pollination in perfect flowers. This research employed a quantitative approach with a quasi-experimental design using a pre-test and post-test control group design. The population consisted of all fourth-grade students of SDN 4 Muara Dua, totaling 58 students, who were divided into experimental and control classes through total sampling techniques. Data collection techniques included tests, observations, and documentation. The research instruments were tested for validity and reliability before being implemented in the study. The results revealed that the implementation of the deep learning approach had a positive effect on students’ understanding of IPAS concepts. This was indicated by the higher post-test scores achieved by students in the experimental class compared to those in the control class. In addition to improving conceptual understanding, the deep learning approach also enhanced students’ critical thinking skills, activeness, and participation during the learning process. Therefore, the deep learning learning approach can be considered an effective alternative strategy to improve elementary school students’ understanding of IPAS concepts.

Nuril Hidayah; Muhammad Suwigyo Prayogo; Hanifatul Nur Aisyah; Khilyatur Rohmah

Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa 2026 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study aims to examine the debate regarding the effectiveness of traditional learning methods in science education at Madrasah Ibtidaiyah (MI) amid the development of educational digitalization. The study employed a qualitative approach with a case study design conducted in Jember Regency for three months, from February to April 2026. The research informants consisted of 16 participants, including madrasa principals, teachers, parents, and community members. Data collection techniques were carried out through interviews, observations, and documentation, which were then analyzed using descriptive qualitative techniques. The findings revealed that traditional methods are still considered effective in helping students understand basic science concepts because the learning process is systematic and easy to comprehend. However, limited access to technology in several schools remains an obstacle to the equal implementation of digital learning. In addition, although digital learning can increase students’ motivation and engagement, it does not necessarily lead to an optimal improvement in conceptual understanding. Therefore, this study concludes that a combination of traditional and digital learning methods is the most appropriate approach in science learning at elementary schools and Madrasah Ibtidaiyah, considering students’ needs as well as the availability of facilities and infrastructure. structure.

Lidia Selfitri; Eva Inriani; Prasetiawati Prasetiawati

Pengharapan : Jurnal Pendidikan dan Pemuridan Kristen dan Katolik 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The Tandak Timang tradition in Batu Badinding Village, Central Katingan District, plays an important role in fostering the faith of children aged 1-5 years, which is carried out by parents. From an early age, children are introduced to faith values through Tandak Timang verses that contain advice, prayers, and praise to God. This study aims to (1) describe the role of parents in fostering the faith of children aged 1-5 years through the Tandak Timang tradition in Batu Badinding Village, Central Katingan District; and (2) describe the values implemented by parents for children aged 1-5 years in Batu Badinding Village, Central Katingan District. The research used a qualitative descriptive method with data collection techniques including observation, interviews, and documentation.The results show that Tandak Timang plays a significant role in shaping children's spiritual foundation. Parents' roles are manifested through daily practices, such as singing, storytelling, and rocking children while chanting verses in the Dayak Ngaju language. This practice not only builds strong emotional bonds but also serves as an effective medium for instilling noble values. These values include cultural values, moral and ethical values, ancestral values, and spiritual values that teach children about the importance of prayer and hope in God.The conclusion of this study is that parents act not only as cultural inheritors but also as educators, role models, and facilitators. They utilize intimate moments when putting children to sleep—through singing, storytelling, and rocking—to instill faith values. The strong physical and emotional interaction builds a solid bond, making it easier for children to accept and internalize a deep understanding of the teachings conveyed. The Tandak Timang tradition is rich in noble values that serve as the foundation for faith formation. These values include cultural values, moral and ethical values, ancestral values, and spiritual values. The suggestions put forward are that parents should further understand the meaning of Tandak Timang for fostering children's faith from an early age, and pass on and preserve the character of children through this Central Kalimantan Dayak culture. For subsequent researchers conducting similar studies, it is recommended to develop the research objectives and focus more specifically on the research topics.

Kejora Padmarani

Jurnal Nakula : Pusat Ilmu Pendidikan, Bahasa dan Ilmu Sosial 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

Expressive short story reading instruction requires both verbal and nonverbal skills so that students can convey the story’s content in a communicative and meaningful way. However, the instructional models currently in use tend to focus on only one aspect, resulting in suboptimal development of oral expression. This study aims to describe the innovative design of the Story Physical Expression (SPE) learning model for expressive short story reading instruction. The study employs a library research method with a qualitative descriptive approach. Data were obtained from various books, scientific articles, and relevant research findings, then analyzed using content analysis techniques. The results indicate that the SPE model was developed through the reconstruction of the storytelling and Total Physical Response (TPR) models by integrating verbal and nonverbal skills into a single learning sequence. This model consists of seven components: stimulation and motivation, story reading examples, exploration of physical expression, guided expression practice, story performance, feedback and reflection, and evaluation and reinforcement. The novelty of the SPE model lies in the integration of story immersion, intonation, pronunciation, facial expressions, gestures, and body movements in the expressive learning of short stories. The SPE model serves as an alternative instructional model that can be used to develop students’ oral expression skills in Indonesian language learning.

Nurul Aini MM Sodik; Melia Frilia Pakaya; Fitriyawati Ladiku; Nurwila Ye’ete; Nabila Nggai

Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

Effective communication is an important element in the early childhood learning process because it plays a significant role in children’s social, emotional, and cognitive development. This study aims to determine the influence of teachers’ roles in developing effective communication among early childhood children aged 4–5 years at TK Damhil, Kota Selatan, Gorontalo Province. The research used a quantitative method with a descriptive research design. The research subjects consisted of 5 children aged 4–5 years selected through purposive sampling techniques. Data collection techniques were carried out through direct observation of children’s communication activities during the learning process. The results showed that the teacher’s role is very important in building effective communication through the use of simple language, responsive attitudes, active listening skills, and the use of verbal and nonverbal communication that is appropriate to children’s developmental characteristics. The implementation of effective communication was proven to improve children’s self-confidence, social interaction skills, and readiness to face formal education. Therefore, effective communication applied by teachers provides a positive contribution to optimizing early childhood development.

Aisyah Larasati Tambunan; Desliana Dwi Tamalia; Divi Humairah; Enggar Fibianingtyas; Ratna Indriani +4 more

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study examines young people’s perceptions of the Free Nutritious Meal Program (Makan Bergizi Gratis/MBG) and its impact on public trust in the government. The MBG program is one of the Indonesian government’s strategic policies aimed at improving nutritional quality, particularly for students, while supporting social welfare and human resource development toward Indonesia Emas 2045. In the digital era, social media plays a significant role in shaping public opinion, especially among Generation Z, who actively consume and disseminate information through online platforms. This research employed a qualitative descriptive approach with in-depth interviews, social media observations, and documentation studies as data collection techniques. The participants consisted of young people aged 18–25 years in Bandar Lampung selected through purposive sampling. The findings indicate that most informants perceive the MBG program positively because it is considered relevant to community needs, particularly in improving children’s nutrition and supporting economically vulnerable groups. However, public trust in the government remains conditional due to concerns regarding transparency, uneven distribution, food quality, and program supervision. The study also reveals that young people distinguish between support for the program itself and trust in the government as an institution. Positive perceptions of the program can increase political trust, but implementation weaknesses may reduce confidence in government performance. Therefore, transparency, consistency, and effective public communication are essential factors in strengthening public trust and ensuring the sustainability of the MBG program.

Siti Aisyah; Fadhilla Yusri

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2026 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

This study aims to examine the effectiveness of assertive communication techniques in cross-cultural counseling for reducing avoidance behavior among students experiencing interpersonal friendship conflicts. Cultural differences between counselors and clients may influence communication patterns, emotional expression, and conflict resolution processes during counseling sessions. Friendship conflicts among university students commonly arise from jealousy, misunderstanding, social comparison, and ineffective interpersonal communication. These conditions often encourage students to avoid direct interaction to prevent further conflict. This study employed an experimental method using a One Group Pretest-Posttest Design. The participants were students who experienced friendship conflicts and demonstrated avoidance behavior tendencies. Data were collected through counseling individual. The intervention was delivered through counseling sessions that used assertive communication techniques and combined behavioral and humanistic approaches in a cross-cultural counseling setting. The findings revealed that assertive communication techniques were effective in reducing students’ avoidance behavior. After receiving the intervention, participants demonstrated greater confidence in expressing opinions, improved emotional regulation, increased openness in communication, and healthier interpersonal relationships. The study indicates that assertive communication in cross-cultural counseling can serve as an effective counseling strategy to help students manage interpersonal conflicts and improve social adjustment in higher education environments.

Minsel Raden; Yublina Kasse

JURNAL KABAR MASYARAKAT 2026 Institut Teknologi dan Bisnis Semarang

This study aims to describe the implementation of spiritual activities and the development of student creativity at SMTK Alor Barat Laut, Alor Regency, as well as to analyze their contribution to the spiritual growth and potential development of students within the context of Christian education. Using a qualitative approach with a case study method, this research involved the principal, teachers, dormitory supervisors, and students as research subjects. Data collection techniques were carried out through participatory observation, in-depth interviews, and documentation. The results of the study show that structured spiritual activities conducted through morning worship, afternoon worship, evening worship, fasting worship, the Bible Reading Movement, memorization of golden verses, praise practice, and tambourine practice have made significant contributions to the spiritual growth and creativity development of students. The active involvement of students as worship leaders and as performers in artistic ministries fosters self-confidence, the ability to express themselves through music and the arts, as well as responsible character grounded in Christian values. Supporting factors for the implementation of these activities include a clear program structure, full support from teachers and dormitory supervisors, and the active participation of the school community, while inhibiting factors include a packed schedule and limited facilities and infrastructure. This study concludes that SMTK Alor Barat Laut has successfully realized holistic education that integrates spiritual formation and creativity development in a balanced manner, so that students grow into individuals who are faithful, creative, and character-driven in accordance with the values of Christian education.

Fitria, Egi Des; Mediatati, Nani

Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) 2026 LPPM Universitas 17 Agustus 1945 Semarang

The development of information and communication technology has increased the use of gadgets among high school students. Gadgets provide convenience in the learning process, but also have the potential to affect students' social behavior patterns. This study aims to describe and analyze the influence of gadget use on the social behavior patterns of students at SMA Negeri 3 Salatiga. This study uses a mixed methods approach, which is a combination of qualitative and quantitative methods. Qualitative data was obtained through observation, interviews, and documentation, while quantitative data was obtained through the distribution of questionnaires to 72 students in grades XI-5 and XI-7 who were selected using purposive sampling techniques. The results of the study showed that the use of gadgets had an effect on decreasing the intensity of direct social interaction, reduced empathy for the surrounding environment, weakening interpersonal communication with peers and teachers, and low cooperation in group activities. Students tend to focus more on the use of gadgets than active involvement in social activities in the school environment. Therefore, it is necessary for schools, teachers, and parents to supervise and guide the use of gadgets wisely so as not to hinder students' social development.

Syafaruddin Syafaruddin; Ambo Masse

Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The purpose of this study is to focus on the role of innovative governance in supporting the digitalization of sustainable mobility to improve the efficiency and accessibility of urban transportation. This study aims to investigate the potential of the bright governance concept to accelerate digital transformation in Makassar City's transportation system. The research method used is a qualitative approach with data collection techniques through in-depth interviews, field observations, policy document analysis, and Focus Group Discussions (FGD). Key informants include local governments, transportation operators, academics, and community users of transportation services. The data obtained were analyzed using NVivo 12 Plus to identify patterns and relationships in digital transportation policies. The findings of this study indicate that transportation digitalization in Makassar City through Teman Bus Trans Mamminasata, QRIS payments, and intelligent transportation systems has successfully improved the efficiency, transparency, and quality of public services, as seen from the increase in the number of passengers despite still facing challenges such as declining interest in paying fares, public preference for private vehicles, limited information, and competition from other modes. The sustainability of this innovation depends on the implementation of an innovative governance model with cross-sector collaboration, data transparency, public participation, and analytics-based decision-making to realize modern, inclusive, and sustainable urban mobility in Makassar.

Septa Riya Eka Puspita Sari; Endang Murti; Harianto Harianto

Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to analyze the reinterpretation function in the development of Orek-Orek Dance in Ngawi Regency carried out by Sanggar Tari Sri Budaya. Orek-Orek Dance is a reinterpretation of the traditional folk art of Orek-Orek, which previously existed in the form of petilan performances or traveling folk theater that developed within the society of Ngawi Regency. This study employed a qualitative descriptive method with data collection techniques consisting of observation, interviews, and documentation. The research informants included the founder of Sanggar Tari Sri Budaya, representatives from the Department of Tourism and Culture of Ngawi Regency, and the local community of Ngawi Regency. The results of the study indicate that reinterpretation was carried out through the modernization of dance forms without eliminating traditional elements, choreography development, the use of digital media, and the creation of new functions for Orek-Orek Dance. Sanggar Tari Sri Budaya succeeded in establishing Orek-Orek Dance as a cultural identity of Ngawi Regency through youth training programs, cultural performances, and digital promotion. The reinterpretation process generated educational, social, creative economic, cultural identity, and modern performance functions. Furthermore, reinterpretation successfully maintained the existence of Orek-Orek Dance amidst the development of modern times so that it remains recognized by people across generations.

Aminatu Rokmah; Najwa Dewi Oka; Mario Mario; Olitia Pran Kuncoro Tarigan; Da’i Muhamad Rizkan +1 more

Student Scientific Creativity Journal 2026 Pusat Riset dan Inovasi Nasional

This study aims to determine the implementation of quality standard-based health laboratory management at UPTD LABKESDA Kota Serang. The focus of the study includes planning, implementation, supervision, and evaluation of quality standards in health laboratory services. This research employed a qualitative method with an observational study approach. Data collection techniques were conducted through observation, interviews, and documentation involving parties engaged in laboratory management. Data analysis was carried out through data reduction, data presentation, and conclusion drawing. The results of the study indicate that health laboratory management at UPTD LABKESDA Kota Serang has implemented quality standards in various aspects of service, including administrative management, quality control of examinations, management of facilities and infrastructure, and improvement of laboratory personnel competencies. However, several obstacles were still identified, such as limited human resources, supporting facilities that are not yet optimal, and the need for periodic supervision and evaluation improvements. The implementation of quality standard-based management is considered capable of improving the effectiveness of laboratory services and maintaining public trust in health examination results. Based on the findings, it can be concluded that the implementation of quality standard-based health laboratory management at UPTD LABKESDA Kota Serang has been carried out fairly w, although further improvements and developments are still needed to optimize the quality of laboratory services.

Adinda Lutfiah; Saur Sariaty; Titi Legiati

Jurnal Kesehatan Amanah 2026 Universitas Muhammadiyah Manado

Type 2 diabetes is increasingly common in children and adolescents. Lifestyle choices such as obesity, lack of physical activity, and unhealthy diets are becoming increasingly popular among adolescents. An unhealthy lifestyle is influenced by many factors, including inadequate knowledge and attitudes regarding diabetes mellitus prevention. Good knowledge will foster positive attitudes regarding diabetes mellitus prevention. Through booklets, a person's knowledge and attitudes can be improved. The objective was to determine the effect of booklets on knowledge and attitudes regarding diabetes mellitus prevention in adolescent girls. The method used was a quasi-experimental study with a pretest-posttest design with a control group. This study was conducted at SMAN 1 Jasinga and SMK Giri Taruna. A sample of 70 students was used using a stratified random sampling technique. Data collection used a questionnaire as the research instrument. The data analysis techniques used were the Independent T-test and Chi-square test. The results showed an effect of booklets on knowledge regarding diabetes mellitus prevention in adolescent girls (p-value 0.003). There was a correlation between knowledge and attitudes regarding diabetes mellitus prevention in adolescent girls (p-value 0.016). The booklet can be used as an educational tool for adolescents, and educators can be more active in providing education about diabetes mellitus prevention to students, especially adolescent girls.

Jensita Pasaribu; Melani Putri D. Siregar; Sri Ratna Hastuti Sitanggang; Grace Marturia Lumban Gaol

Jurnal Nakula : Pusat Ilmu Pendidikan, Bahasa dan Ilmu Sosial 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

This article discusses the issue of self-confidence crisis among students of class XI-4 at SMAN 8 Medan in expressing their opinions during the learning process. This phenomenon leads to passive classroom interaction, where students tend to remain silent, hesitant to ask questions, and afraid to answer due to psychological barriers in the form of speech anxiety. The purpose of this article is to identify the factors causing low self-confidence, describe the behavioral manifestations of anxiety, and design an interactive, solution-oriented strategy. The methodology employed is a descriptive qualitative approach, with data collection techniques including open-ended questionnaires distributed to 35 students, in-depth interviews with the subject teacher, and field documentation. The results indicate that students' low self-confidence is predominantly driven by internal factors, such as the fear of negative evaluation and physical responses like nervousness or trembling. Furthermore, a rigid teaching approach in the classroom influences students' willingness to speak by up to 80%. As a solution, the implementation of an innovative strategy through the "Talk or Challenge" game using a paper ball relay proved effective in reducing speech anxiety, triggering instant critical thinking skills, and fostering a supportive, inclusive, and collaborative peer-support ecosystem.

Ilham Afif; Mohammad Aquallurrizal; Arza Lubaib Almuna; Farchatul Maru`ah

Jurnal Bintang Pendidikan Indonesia 2026 Pusat Riset dan Inovasi Nasional

This study was conducted based on observational findings indicating that educational institutions need to implement appropriate educational marketing management strategies to enhance their attractiveness amid increasing competition. The purpose of this study is to analyze educational marketing management strategies used to attract prospective students and to identify factors influencing their effectiveness. This research employed a qualitative approach, with observation, interviews, and documentation serving as data collection techniques. The collected data were analyzed through data reduction, data presentation, and conclusion drawing. The findings reveal that educational marketing strategies are implemented through promotional program planning, utilization of information media, improvement of educational service quality, strengthening of institutional image, and collaboration between schools and the community. A well-planned and sustainable marketing system has been shown to increase public trust in educational institutions. Furthermore, students’ interest in choosing an educational institution is influenced by the quality of educational programs, supporting facilities, school reputation, learning environment, and information accessibility through various media. The study findings indicate that effective implementation of educational marketing management strategies can enhance institutional competitiveness and increase student enrollment. Therefore, educational institutions are encouraged to continuously develop innovative marketing strategies that align with community needs to remain relevant and attractive to prospective students.

Dwi Loli Melani; Rara Auliya Dinastika; Murjainah Murjainah; Gian Handini

Jurnal Bintang Pendidikan Indonesia 2026 Pusat Riset dan Inovasi Nasional

This study aims to explain students' learning activities in Natural and Social Sciences (IPAS) subjects using a volcanic eruption simulation through the Project Based Learning (PjBL) model. The background of this study is the low student engagement caused by the teacher-oriented learning method, so that students tend to be passive. The method used in this study is descriptive qualitative, with data collection techniques in the form of observation, interviews, and documentation. The subjects of this study were fifth-grade elementary school students. The learning process was carried out through the PjBL stages, which include project planning, project implementation, and presentation of project results. In addition, this learning also contributes to improving the ability to work together, think critically, be creative, and solve problems. Contextual and experience-based learning helps students understand the material better and increases their motivation and curiosity. Thus, the PjBL model has proven effective in increasing student learning activities in science learning at the elementary school level.

Mochamad Irfan; Elok Cahyaning Pratiwi; Fajar Purwanto; Trijadi Herdajanto; Risa Amalia Muzrifah

Jurnal Pengabdian Sosial 2026 Lembaga Pengembangan Kinerja Dosen

Micro, Small, and Medium Enterprises (MSMEs) of chips in Pugeran Village, Gondang District, Mojokerto Regency face structural obstacles in the form of limited internal governance and weak market penetration. Around 80% of business actors are still managed conventionally, triggering production inefficiencies and a lack of mastery of persuasive marketing language on packaging. This community service activity aims to reconstruct an effective division of labor based on HR governance mindset, build the capacity of practical skills in packaging copywriting and digital media, and change business behavior from conventional reactive to strategic proactive. The program is implemented with an Asset-Based Community Development (ABCD) approach through three main intervention stages, namely diagnosis and reconstruction of MSDM, co-creation and marketing language assistance, and the adoption of proactive behavior through coaching and market simulation. The results showed a significant socio-economic transformation, characterized by the implementation of labor division SOPs that increased production efficiency by 18%, as well as the adoption of new packaging and persuasive copywriting techniques that expanded market reach beyond the region and increased average turnover by 22% in two months. In addition, a new social institution was formed in the form of the "Prosperous Pugeran Chips Craftsmen Association" and the emergence of young local leaders as agents of the program's sustainability.