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The development of social media-based e-commerce, especially TikTok Shop, has created new challenges and opportunities in building customer loyalty, especially in the highly competitive local cosmetics industry. One of the most popular local brands is Emina, which targets young consumers with an affordable price approach and halal label. However, the level of customer loyalty is still a crucial issue that needs to be strengthened so that business sustainability is maintained. The urgency of this research lies in the need to understand how live streaming and halal labeling, as two relevant marketing strategies in the digital era, are able to shape purchasing interest that leads to customer loyalty. This study uses a quantitative approach with the PLS-SEM technique to test the relationship between variables with 115 TikTok Shop user respondents in Semarang City. The results show that live streaming and halal labeling have a significant effect on purchasing interest and customer loyalty, and purchasing interest is proven to mediate the relationship between the two variables and customer loyalty. These findings indicate the importance of integrating interactive visual approaches and religious belief values in digital marketing strategies for cosmetic products.

This study aims to understand how PKK mothers in BPI Semarang give meaning to their life experiences in building humanistic values ​​within the community. Using a qualitative phenomenological approach, data were obtained through in-depth interviews, observations, and documentation studies. Data analysis was conducted by identifying themes of experience formulated based on Carl Rogers' humanistic theory, including empathy, unconditional acceptance, openness, and self-actualization. The results indicate that the PKK serves as a space that facilitates members' mutual support, mentoring, and development of their potential, allowing humanistic values ​​to naturally emerge in community interactions.

This study aims to examine the influence of work environment, work motivation, and job training on employee performance, with work discipline as an intervening variable at PT. Telkom Akses Semarang. The population of this research consists of 400 employees of PT. Telkom Akses Semarang, which is a prominent company in the telecommunications sector. The sampling technique used was purposive sampling, and the sample size of 100 employees was determined using the Slovin formula to ensure a representative sample. Data were collected through questionnaires distributed randomly to the selected respondents to gather comprehensive and reliable information. This study employed a quantitative analysis approach, utilizing Smart PLS as the analytical tool, covering the outer model, inner model, and hypothesis testing to assess the relationships between the variables. The findings indicate that the work environment, work motivation, and job training significantly affect employee performance at PT. Telkom Akses Semarang. Furthermore, the use of work discipline as an intervening variable also mediates the influence of work environment, work motivation, and job training on employee performance, suggesting that work discipline plays a crucial role in enhancing overall employee productivity and organizational success.

This study aims to analyze the influence of brand image, word of mouth, and product quality on the purchase decision of Facetology skincare products. The study uses a quantitative method to obtain objective and generalizable results. The sample consisted of 100 respondents, who were individuals who had purchased or used Facetology skincare products. The sampling technique used was purposive sampling, ensuring that the selected respondents met criteria relevant to the research objectives. Data collection was conducted through the distribution of questionnaires to the selected respondents to gather the necessary information. The data analysis technique employed was Smart PLS 4.0, which efficiently and accurately measures the relationships between variables. This study emphasizes the importance of understanding the factors influencing purchase decisions in the skincare industry, particularly for the Facetology brand. The results of the study indicate that word of mouth has a positive and significant effect on the purchase decision of Facetology products. Additionally, brand image was found to have no significant effect on the purchase decision, while product quality had a positive and significant effect on the purchase decision of Facetology products. The implications of this study suggest that the company can leverage word of mouth as an effective marketing strategy and focus more on improving product quality to influence consumer purchase decisions.

The growth of coffee shop businesses in Semarang has accelerated in line with the rising coffee consumption trend among younger generations. In this context, employees play a crucial role in ensuring service quality. However, job dissatisfaction triggered by work-related stress and excessive service load remains a significant challenge. This study aims to examine the influence of occupational strain, service load, reward fairness, supervisory support, and work-life balance on job satisfaction among coffee shop employees in Semarang. A quantitative approach was used through a survey method, utilizing a questionnaire distributed via Google Form. A total of 100 respondents from various coffee shops in Semarang were selected using a census technique. The results revealed that occupational strain and service load have a negative and significant effect on job satisfaction. Meanwhile, reward fairness, supervisory support, and work-life balance have a positive and significant impact on job satisfaction. These findings offer valuable insights for coffee shop owners in developing effective human resource strategies that promote employee wellbeing and maintain high service quality.

Fenomena meningkatnya penggunaan layanan pinjaman online di kalangan mahasiswa menimbulkan kekhawatiran terhadap potensi risiko finansial yang dapat mengganggu kesejahteraan dan performa akademik mereka. Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis perilaku manajemen risiko mahasiswa STIEPARI Semarang dalam penggunaan layanan pinjaman online, mengidentifikasi faktor-faktor yang memengaruhi pembentukan perilaku tersebut, serta memahami implikasinya terhadap kesejahteraan finansial mahasiswa. Penelitian menggunakan pendekatan kualitatif deskriptif dengan desain fenomenologi, melibatkan 14 mahasiswa sebagai informan utama. Temuan menunjukkan adanya kesenjangan substansial antara pemahaman konseptual mahasiswa tentang risiko dengan praktik aktual dalam pengambilan keputusan finansial, di mana mahasiswa dengan latar belakang pendidikan ekonomi tidak selalu menunjukkan perilaku manajemen risiko yang lebih baik. Rekomendasi penelitian mencakup pengembangan program edukasi berbasis experiential learning, implementasi sistem mentoring oleh mahasiswa senior, dan pembentukan early warning system untuk mendeteksi mahasiswa berisiko mengalami masalah kredit.

The hospitality sector faces major challenges, including fierce competition, low occupancy rates, and high operating costs, especially post-COVID-19 pandemic. This article examines how adaptation strategies, particularly through digital investments, affect customer satisfaction and hotel occupancy rates. This study uses a mixed method approach, combining quantitative and qualitative methods. Qualitative data was collected through in-depth interviews with managers, staff, and guests at five hotels in Semarang, Indonesia, to identify key factors for successful adaptation. Qualitative data are analyzed using MAXQDA software. Quantitative data were analyzed by multiple regression. The results show that investment priorities are a key driver of successful adaptation, although supporting factors such as improved facilities, quality of service, and the involvement of all personnel. Quantitative findings show that hotel adaptation strategies significantly affect customer satisfaction (influence of 47.10%) and occupancy rate (influence of 38.40%). Digitalization enhances operational efficiency, allowing staff to focus on personal interactions. Technologies like AI-based recommendations and mobile check-in directly improve the overall guest experience, correlating with loyalty. The conclusion of the study is that strategic digital investments, improved service quality and active staff engagement, are key to improving customer satisfaction, optimizing occupancy rates, ultimately, driving hotel revenue growth in the post-pandemic era.

This study used a qualitative approach with a Systematic Literature Review (SLR) as the data collection technique. This study examined the institutional factors causing long dwelling times at Tanjung Emas Port and mitigation efforts. The analysis revealed that the main root of the problem lies in the lengthy administrative and goods inspection (customs) processes, particularly in the red, yellow, and green inspection lanes. Obstacles include the lack of data integration (such as PIB and SPPB dates) between the Semarang Container Terminal (TPKS) and Customs, as well as incomplete documents by service users. A significant impact was felt on imports, where dwelling times were longer due to complicated quarantine and customs inspections, while exports were relatively unaffected.

Children living in orphanages face various psychological pressures, such as the loss of attachment figures, unstable social dynamics, and difficulty expressing emotions adaptively. These conditions require appropriate coping strategies to build emotional resilience. This community service activity utilizes a Service Learning (SL) approach, which integrates academic learning with community service. It aims to provide psychoeducation on emotions and coping strategies, and implements expressive writing as a means of emotional processing. The activity methods included interactive lectures, a pretest and posttest to measure understanding, an expressive writing therapy session, and a reflective interview at the end of the activity. Results showed an increase in understanding of emotions and coping strategies, as evidenced by improved posttest scores. Furthermore, expressive writing helped children express previously suppressed emotions, reduced psychological tension, and fostered a sense of relief, calm, and insight into personal problems. Overall, expressive writing has proven effective as a coping strategy in building emotional resilience in orphanage children, and the Service Learning approach has the potential for sustainable application in psychosocial support programs.

Fraudulent investment is a phenomenon that has become widespread among Indonesian society. The PKK mothers in Rt 5 Rw 2, Gayamsari sub-district, have not yet gained any knowledge or understanding about the dangers of fraudulent investments and their characteristics, nor have they received any knowledge or understanding related to financial literacy that could protect their families from the dangers of fraudulent investments. The PKK of Gayamsari sub-district urgently needs socialization on strategies to prevent being affected by fraudulent investments and to recognize the signs of such investments. In addition to fraudulent investments, they also feel the need to receive socialization about financial literacy and the characteristics of legal and safe investments, so that they can prevent becoming victims of fraudulent investments. Based on the problems that occur, solutions are needed to address them. The purpose of this community service activity is to provide understanding and knowledge about financial literacy so as not to fall into fraudulent investments. Partners are also given an understanding of safe and legal investments to avoid the dangers of fraudulent investments. The expected outcome of this service activity for the mothers of the PKK in Gayamsari sub-district is to understand the importance of financial literacy and the dangers of fraudulent investments along with their characteristics. It is hoped that the PKK mothers in Gayamsari sub-district will be wise in managing family finances by choosing safe investments for the future of their household and family, as well as being able to prevent becoming victims of fraudulent investment scams.

This research is motivated by the existence of factors that influence employee performance in a company. The aim of this study is to determine the influence of extrinsic motivation, self-efficacy, and work-life balance on the performance in the 12-cigarette production employees at PT Praoe Lajar Semarang. The population in this study was 120 employees in the 12-cigarette production department at PT Praoe Lajar Semarang. The sample used was purposive sampling, with 60 respondents. The instrument used was a questionnaire and the measurement used a likert scale. The test tool used was SPSS Version 26. Data analysis methods included validity testing, reliability testing, respondent description analysis, multiple linear regression, classical assumption testing, t-test, and coefficient of determination testing. The results indicate that extrinsic motivation has a positive and significant effect on employee performance, indicating that employees are motivated by external influences to improve their performance. Self-efficacy has a positive and significant effect on employee performance, indicating that employees are satisfied with their ability to improve their performance. Work life balance has a positive and significant effect on employee performance, meaning that the higher the work life balance of employees, the better their performance will be.

This study aims to analyze the impact of content marketing, influencer marketing, and online customer reviews on the purchasing interest in Skintific products on TikTok among Generation Z students of the Bachelor of Management program at Universitas Semarang. Primary data was collected through a Google Form questionnaire distributed to Generation Z students using purposive sampling technique, based on the criteria of Generation Z age, active TikTok users, and familiarity with Skintific products. A quantitative approach was applied using multiple linear regression analysis after validity, reliability, normality, multicollinearity, and heteroscedasticity tests met the requirements. The results show that content marketing, influencer marketing, and online customer reviews individually have a significant positive effect on purchasing interest in Skintific products. Simultaneously, these three variables significantly influence purchasing interest, with a strong contribution. These findings imply that an integrated digital marketing strategy involving content marketing, influencer marketing, and online customer reviews is effective in increasing purchasing interest among Generation Z students on TikTok. This provides valuable insights for companies in designing more effective digital marketing campaigns to attract young consumers through social media platforms.

This research examines the implementation of green building principles in the design of the Multipurpose Building at SMP–SMA Islam Hidayatullah Semarang, focusing on energy-efficient strategies and spatial comfort based on the GREENSHIP GBCI certification criteria. The study employs a qualitative descriptive method through interviews with the architect, analysis of architectural drawings, interpretation of interior design visualizations produced by Falana Studio, and literature review on sustainable building design. The findings indicate that the building consistently applies passive design strategies, including the optimization of natural lighting through large openings and a central void, the application of cross-ventilation on each floor, and the integration of façade vegetation that reduces surface temperature and improves microclimate performance. Material selection such as GRC panels, HPL, and modular plywood supports long-term durability, while the interior design demonstrates strong visual comfort and ergonomic quality through indirect lighting, neutral color schemes, and activity-based furniture layout. According to the GREENSHIP assessment categories, the building fulfills Energy Efficiency and Conservation (EEC), Indoor Health and Comfort (IHC), Material Resources and Cycle (MRC), and Appropriate Site Development (ASD) criteria. In conclusion, the Multipurpose Building successfully integrates green building principles as an effective approach to energy efficiency and the enhancement of the educational environment.

This study aims to analyze the influence of work discipline and organizational culture on employee job satisfaction at PT. Kelola Jasa Artha Semarang, with work motivation as a mediating variable. Work discipline and organizational culture are considered important factors influencing employee motivation and job satisfaction. This study used a quantitative approach with a survey method involving 105 respondents working at PT. Kelola Jasa Artha Semarang. Data were collected through questionnaires and analyzed using multiple linear regression and path analysis to examine the relationships between variables. The results indicate that work discipline has a positive and significant effect on work motivation, organizational culture has a positive effect on work motivation, and work motivation has a significant effect on job satisfaction. Furthermore, work motivation has been shown to mediate the influence of work discipline and organizational culture on employee job satisfaction. Therefore, improving work discipline and a supportive organizational culture can increase work motivation, which ultimately leads to increased employee job satisfaction within the company.

The personal care product industry, particularly bath soap, is becoming increasingly competitive as public awareness of health and hygiene grows. Lifebuoy is a long-trusted bath soap brand, but according to data from the Top Brand Index 2021–2024, Lifebuoy is experiencing a significant downward trend. This situation indicates a problem in consumer purchasing decisions, making it crucial to examine the factors influencing it. This study aims to analyze the influence of advertising and brand image on purchasing decisions for Lifebuoy bath soap in Semarang City, with purchase intention as an intervening variable. This study used a quantitative approach with explanatory research. The population in this study was all Lifebuoy bath soap users in Semarang City. The sample was determined using a non-probability sampling method using the Lemeshow formula, resulting in 96 respondents. Data analysis techniques used Descriptive Statistical Analysis, Measurement Model Evaluation (Outer Model), and Structural Model Evaluation (Inner Model) using the SmartPLS 0.4 application. The results of the study indicate that advertising has a direct influence on purchasing decisions, brand image has a positive and significant influence on purchasing decisions, advertising does not have a significant direct influence on purchase intention, brand image has a positive and significant influence on purchase intention, purchase intention has a positive and significant influence on purchase decisions, purchase intention mediates the relationship between advertising and purchase decisions, and purchase intention mediates the relationship between brand image and purchase decisions.

This study discusses the design of visual branding for Ederma Clinic Semarang through influencer collaboration content. The researcher acts as the influencer to produce creative visual content that represents Ederma Clinic’s identity, increases engagement, and strengthens brand awareness among young women audiences. The research method used is qualitative descriptive with data collection through observation, interviews, documentation, and content analysis. The results show that influencer collaboration can improve brand perception, social media engagement, and customer interest in Ederma Clinic. The designed visual content successfully strengthens brand positioning as a trusted and modern beauty clinic.  

Perhitungan daya dukung pondasi yang akurat menjadi aspek penting dalam memastikan stabilitas dan keamanan struktur bangunan secara keseluruhan. Penelitian ini bertujuan untuk membandingkan nilai daya dukung ultimit (Qu) dari pondasi bored pile dengan menggunakan empat pendekatan berbeda, yaitu perhitungan manual menggunakan metode Schmertmann & Nottingham, Mayerhoff (1976), software Allpile, serta hasil uji lapangan dengan PDA (Pile Driving Analyzer). Studi kasus dilakukan pada proyek pembangunan Gedung Fave Hotel yang terletak di Banyumanik, Semarang. Hasil analisis menunjukkan bahwa metode Schmertmann & Nottingham dengan nilai Qu tertinggi sebesar 282,25 ton. Sedangkan nilai terendah berasal dari hasil uji PDA 159,61 ton. Metode Mayerhoff (1976), memberikan nilai sebesar 170,30 ton, sementara Allpile menghasilkan nilai 160,79 ton. Selisih nilai ini disebabkan oleh perbedaan pendekatan dan asumsi yang digunakan oleh masing-masing metode. Secara umum, hasil PDA dianggap paling merepresentasikan kondisi aktual di lapangan karena merupakan hasil uji dinamis langsung pada tiang. Oleh karena itu, pendekatan manual dan software Allpile dapat dijadikan sebagai estimasi awal dalam tahap desain, namun tetap perlu divalidasi melalui pengujian lapangan untuk memperoleh hasil yang lebih realistis dan dapat diandalkan.

Program pengabdian masyarakat ini bertujuan untuk memberdayakan masyarakat pesisir Kampung Tambak Lorok, Semarang, dalam pengendalian sampah plastik melalui inovasi teknologi berbasis gim edukasi digital bernama 'Marine Protector'. Permasalahan sampah plastik di kawasan pesisir telah menimbulkan dampak ekologis dan sosial ekonomi yang signifikan. Melalui pendekatan gamifikasi, kegiatan ini mengintegrasikan edukasi lingkungan, hukum, dan ekonomi sirkular ke dalam media pembelajaran yang menarik dan interaktif. Kegiatan dilaksanakan melalui tahap sosialisasi, pelatihan, pendampingan, serta evaluasi. Hasil kegiatan menunjukkan peningkatan kesadaran masyarakat terhadap pentingnya pengelolaan sampah plastik, keterlibatan aktif ibu-ibu PKK RW 14 Tambak Lorok, serta munculnya praktik pengurangan plastik sekali pakai di rumah tangga. Luaran kegiatan meliputi aplikasi gim edukasi, modul pelatihan, video dokumentasi, dan poster edukatif. Inovasi ini terbukti efektif sebagai sarana pemberdayaan masyarakat dan memiliki potensi replikasi untuk wilayah pesisir lainnya di Indonesia.

Abstract Kebakaran merupakan salah satu bencana yang dapat mengancam keselamatan jiwa dan harta benda, khususnya di lingkungan hunian padat seperti rumah kos. Kos Putri Kanaya Projo merupakan salah satu kos putri di Ungaran Timur, Kabupaten Semarang, yang berisiko tinggi mengalami kebakaran akibat kelalaian penghuni dalam penggunaan peralatan listrik maupun kompor gas. Penelitian ini bertujuan untuk merancang dan membangun sistem pendeteksi kebakaran dini berbasis mikrokontroler dengan dukungan teknologi Internet of Things (IoT).  Sistem dikembangkan menggunakan mikrokontroler ESP32 yang terhubung dengan sensor MQ-2 (asap/gas), sensor PIR (api), dan sensor DHT22 (suhu/kelembapan). Output sistem berupa notifikasi peringatan pada aplikasi Blynk, buzzer sebagai alarm suara, serta tampilan informasi melalui LCD. Metode penelitian yang digunakan adalah prototyping dengan tahapan perancangan, implementasi, pengujian, serta penyempurnaan sistem. Hasil pengujian menunjukkan bahwa sistem mampu mendeteksi asap, gas, suhu tinggi, dan api dengan akurasi di atas 90% serta memberikan notifikasi peringatan melalui aplikasi Blynk dengan waktu respon kurang dari 10 detik. Dengan demikian, sistem ini efektif sebagai solusi deteksi dini kebakaran pada lingkungan kos sehingga dapat meningkatkan keamanan dan meminimalisir risiko kerugian material maupun korban jiwa

Penurunan kognitif berkorelasi kuat dengan penurunan kualitas hidup secara keseluruhan, meningkatkan risiko isolasi sosial, depresi, dan ketergantungan sehingga perlu adanya Upaya pencegahan penurunan fungsi kognitif. Hasil wawancara dengan Kepala Puskesmas Sekaran menyampaikan bahwa dari 5 Kelurahan yang dibina oleh Puskesmas Sekaran, Kelurahan Sukorejo termasuk wilayah yang memiliki masalah kesehatan yang kompleks. Masalah kesehatan terkait lansia perlu mendapatkan perhatian yang tidak kalah penting juga. Kesehatan lansia yang di bawah pengelolaan posyandu lansia di daerah Kelurahan Sukerejo Deliksari telah berjalan dengan baik. Hanya saja wilayah tersebut terkait penanganan masalah kesehatan kognitif lansia masih perlu mendapatkan perhatian yang lebih. Salah satu gangguan fungsi kognitif pada lansia adalah demensia. Penanganan kesehatan terkait demensia di wilayah tersebut tidak ada, hal ini dikarenakan kader posyandu lansia menganggap masalah demensia atau pikun meruapakan yang wajar dan normal bagi lansia. Maka diperlukan upaya promotif dan pencegahan dengan diadakannya pengabdian masyarakat terkait peran kader dalam deteksi dini lansia dengan demensia. Setelah diberikan pendidikan kesehatan Lansia mengatakan bahwa perlu melakukan kegiatan untuk tetap menjaga daya ingat diusia senja.