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Pipit Skriptianata Putra Pranida; Djudjun Rusmiatmoko; Hetyorini Hetyorini; Wawan Destiawan

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Palgunadi Selatan Village, RT 07/RW 05, Bulu Lor Subdistrict, North Semarang, possesses distinctive local potential in the form of community-based grape cultivation. However, this potential has not yet been systematically integrated into spatial and environmental planning at the neighborhood scale. This community service program aims to identify local potential and environmental constraints, formulate a design concept for a grape-based thematic village, and strengthen collaboration between residents, universities, and local stakeholders. The implementation method employs field observation, identification of potential and problems, environmental analysis, participatory discussions with the  community, and formulation of a spatial design concept. The results of the program are presented in the form of a conceptual design for the Grape-Based Thematic Village along Palgunadi Selatan Street, which includes gateway elements, pedestrian pathways, communal seating areas, pergola systems for grape cultivation, neighborhood bridges, vertical planting systems, and security posts. This design concept enhances environmental quality, strengthens the visual identity of the neighborhood, and creates opportunities for community-based economic activities and educational tourism. Furthermore, the program contributes to increased community awareness and participation in environmentally responsive and locally based neighborhood development, supporting the realization of a more organized, attractive, productive, and sustainable urban settlement.

Bawa Mulyono Hadi; Sugiharto Sugiharto; Tonny Hendartono; Ristanti Ristanti

Jurnal Penelitian Manajemen dan Inovasi Riset 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

City branding is a strategic approach to enhancing a city's competitiveness by leveraging unique local characteristics to create a strong and distinctive identity. This study examines the role of semanggi—a traditional Surabaya dish—as a cultural icon in strengthening the city's branding. Although semanggi carries deep symbolic meaning and historical significance for Surabaya’s residents, its potential as a city branding asset remains underutilized in formal tourism and marketing programs. Adopting a qualitative exploratory case study design, data were collected through in-depth interviews, participant observation, and document analysis involving local stakeholders, small and medium-sized culinary enterprises, cultural figures, and municipal representatives. Thematic analysis identified five key dimensions of semanggi’s role in city branding: (1) visual representation in urban spaces and promotional media; (2) cultural narratives and heritage preservation; (3) community pride and participation; (4) local economic resilience; and (5) strategic promotion by municipal authorities. The findings suggest that integrating semanggi into Surabaya’s branding strategy can reinforce cultural identity, differentiate the city in competitive tourism markets, and promote sustainable local entrepreneurship. The study contributes to the theoretical discourse on culinary-based place branding and offers practical recommendations for incorporating local wisdom into destination marketing. Limitations include the single-case scope and qualitative focus, pointing to opportunities for comparative and mixed-method research in the future.  

Khalim Purnomo; Ardi Mustakim

Inovasi Kesehatan Global 2026 Lembaga Pengembangan Kinerja Dosen

This study aims to examine the activity of ginger (Zingiber officinale) on metabolism and digestion through a laboratory experimental approach. Metabolism and the digestive system play a crucial role in maintaining physiological balance, and disturbances in these systems can affect nutrient utilization and overall health. Ginger has long been used as a traditional herbal remedy and is known to contain bioactive compounds such as gingerol, shogaol, and zingerone, which are believed to support digestive and metabolic functions. The research was conducted using ginger extract prepared through an extraction process under controlled laboratory conditions. Observations focused on changes in metabolic responses and digestive activity following the administration of ginger extract. The study employed a descriptive experimental design to provide an objective overview of ginger’s biological activity. The results indicated a gradual improvement in digestive activity and metabolic responses after treatment with ginger extract. These changes suggest that ginger extract has the potential to enhance digestive efficiency and support metabolic processes. The findings provide scientific support for the traditional use of ginger as a natural ingredient in maintaining metabolic and digestive health and may serve as a preliminary reference for further research using quantitative and clinical approaches.

Fahrunnisa Rahmatia Gobel; Nabighah Zahra; Indah Puji Ajeng Pangestu; Intan Mutiara Putri

Inovasi Kesehatan Global 2026 Lembaga Pengembangan Kinerja Dosen

Cold compresses or cryotherapy are one of the non-pharmacological therapies often used in nursing practice to help reduce pain, especially in patients with fractures. Fractures are often accompanied by acute pain that can inhibit mobilization, prolong recovery time, and reduce patient comfort. Therefore, a safe, effective, and easy-to-use pain management method is needed. This article was compiled with the aim of identifying and mapping scientific evidence regarding the effectiveness of cold compresses in reducing pain intensity in fracture patients. This study used the Arksey and O'Malley model in conducting the analysis, with articles searched through PubMed, ScienceDirect, and Google Scholar for the 2021–2025 publication period. The article selection process followed the PRISMA flow. A review of ten articles showed that most studies used quantitative designs, both experimental and quasi-experimental. The results of the analysis of 11 articles consisted of 8 quantitative articles with experimental and quasi-experimental designs, while 2 articles were case studies. These articles generally discuss the effectiveness of cold compresses in reducing pain intensity in fracture patients using various measurement instruments, such as NRS, VAS, Wong-Baker Faces Scale, and Bourbanis Pain Scale. In addition to reducing pain, several studies also reported that cold compresses can reduce edema, increase mobility, and improve patient comfort. However, variations in the duration, frequency, and method of cold compress application were still found, so there is a need to develop a more standardized protocol in nursing practice.

Neni Triana; Maryuni Maryuni; Uci Sulandari

Jurnal Riset Rumpun Ilmu Kedokteran 2026 Pusat riset dan Inovasi Nasional

The Ciliwung River Basin is a strategic watershed with significant ecological, social, and economic functions, yet it is increasingly threatened by land use change, rapid urbanization, and water pollution, particularly in the Jakarta metropolitan area. This study aims to assess the water quality condition of the Ciliwung River based on real time monitoring data from the ONLIMO system and to examine spatial and temporal variations in water quality status along the middle and downstream segments. A descriptive quantitative approach was applied using secondary data obtained from three ONLIMO monitoring stations, namely Masjid Istiqlal, Pintu Air Manggarai, and Kelapa Dua Srengseng Sawah, during the period of 6–12 May 2025. The analyzed parameters included temperature, dissolved oxygen, Biochemical Oxygen Demand, nitrate, ammonia, and other relevant physicochemical indicators. The results indicate that the water quality of the Ciliwung River generally falls within lightly to moderately polluted categories, with higher pollution levels observed in the middle segment of the river. Critical parameters influencing pollution status include Biochemical Oxygen Demand, nitrate, ammonia, and consistently low dissolved oxygen levels. These findings demonstrate that pollution in the Ciliwung River is persistent and cumulative, highlighting the urgency of integrated watershed management, strengthening real time water quality monitoring, and enhancing cross sector collaboration to support effective pollution control and sustainable river restoration.

Fina Rismayanti; Sapna Naina Arni Azzani; Nita Anggraeni; Sri Mulyeni

Jurnal Publikasi Ilmu Psikologi. 2026 Asosiasi Riset Ilmu Kesehatan Indonesia

Loss and grief are psychological experiences that significantly affect an individual’s mental state. This process involves various emotional, cognitive, and behavioral changes that can affect a person’s well-being in the long term. This study aims to describe the emotional, cognitive, and behavioral affects that arise in individuals after experiencing loss, as well as the factors that strengthen or weaken their responses to the grieving process. The method used in this study is qualitative, with a literature review approach from various relevant clinical psychology and mental health studies. The results indicate that individuals who experience loss are vulnerable to increased emotional stress, anxiety, depression, and significant declines in social functioning. Furthermore, this article highlights that the quality of social support received, the way individuals make meaning of the loss, and the coping mechanisms they choose play a crucial role in determining the level of grief response. These factors can either accelerate or delay the healing process. An unresolved grieving process or one that is handled in an unhealthy manner can develop into more serious psychological disorders, such as Prolonged Grief Disorder (PGD). PGD is a condition characterized by difficulty in accepting the loss, which can persist for months or even years. This article emphasizes that loss is not merely an emotional disturbance but also a complex psychological process. This process requires a deep understanding, strong social support, and appropriate interventions to maintain an individual’s mental health and help them recover more effectively.

Khoiru Rizqi Fitri Hadiyanur; Karina Amelia; Fahra Afthina; Nandria Elsya Syarif Hidayah; Dina Amalia

Jurnal Ilmu Bahasa dan Pendidikan Guru Sekolah Dasar 2026 Asosiasi Periset Bahasa Sastra Indonesia

The widespread use of TikTok across all age groups, including schoolchildren, has raised concerns regarding their social-emotional development. This study aims to analyze the impact of TikTok use on the social-emotional development of elementary school children aged 7-12. The study used a descriptive qualitative method. Data were collected through questionnaires with 17 students in the Jepara area, as well as questionnaires with 10 parents as supporting data. The results indicate that TikTok use has both positive and negative impacts. Positively, TikTok increases self-confidence, creativity, and facilitates conversation in social interactions. However, negatively, 64.7% of students use TikTok for more than two hours per day, 70.6% of children feel anxious if not accessing TikTok, and 47.1% experience sleep disturbances. Furthermore, the social-emotional aspect presents a serious challenge, with anger or irritation arising when usage time is limited. This study concludes that although children prioritize learning, the negative impact of TikTok on social-emotional learning requires active parental supervision.

Duvalio Adnan Zordi; Mohammad Syahrul Ihsan; Nur Azel Rizki Syabani; Ridho Yazhid; Lilik Sumarni

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Network service disruptions are critical issues that can negatively affect public trust and corporate reputation in the telecommunications industry. As one of the largest telecommunication providers in Indonesia, PT Telkomsel faces significant challenges in managing public issues related to network disturbances. This study aims to analyze how the Public Relations division of PT Telkomsel manages issues in handling network service disruptions in Indonesia.This research employs a qualitative descriptive approach by analyzing secondary data, including literature studies, official corporate communications, and media coverage related to network service disruptions. The findings indicate that PT Telkomsel’s Public Relations implements issue management through several systematic stages, namely issue identification, issue analysis, communication strategy formulation, message dissemination, and evaluation. The communication strategy emphasizes transparency, rapid response, and the use of digital media as the main channel to communicate with the public.Effective issue management enables the company to reduce negative public perceptions and maintain customer trust. This study confirms that strategic and proactive public relations communication plays an important role in managing network service disruption issues and protecting corporate reputation.

Airlangga Putra; Permana, Tatang; Sukrawan, Yusep

Jurnal Kendali Teknik dan Sains 2026 International Forum of Researchers and Lecturers

Motorcycles are one of the main modes of transportation widely used by the Indonesian people due to their practicality, efficiency, and ability to support daily mobility. However, many motorcycle users complain about the suboptimal engine power, especially when the vehicle is used on extreme terrains outside urban areas, such as uphill roads, rocky paths, or long distances. This situation has driven the development of various innovations in the automotive field to improve engine performance. One widely applied method is the oversize technique on the piston and piston block, which aims to increase the combustion chamber capacity, thereby maximizing the power output. This study aims to analyze the significant comparison of engine performance after the application of the oversize method on the KVY engine type, as well as to examine the factors influencing the optimization of engine performance based on the philosophy and needs of the vehicle owner. The testing method used a dynamometer to measure the increase in torque and engine power. The test results showed that the daily oversize application resulted in a torque increase of 1.19 Nm and a power increase of 0.85 Hp compared to the standard condition. Meanwhile, the oversize for competition needs showed more significant improvements, with a torque increase of 7.97 Nm and a power increase of 8.12 Hp. These findings demonstrate that the oversize method can significantly enhance engine performance according to its intended use.

Dany Sucipto; Martselani Adias Sabara; Rony Darpono

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2026 Asosiasi Riset Ilmu Teknik Indonesia

This study aims to design, implement, and test a prototype that automates three functions, namely watering, fertilizing, and pest control based on Arduino Uno with the ability to directly monitor soil moisture and pH. This system is equipped with four main types of sensors. Soil condition monitoring involves an FC-28 soil moisture sensor and a soil pH sensor, water level measurement involves an HC-SR04 ultrasonic sensor, and pest detection in the plant area involves a RIP sensor. All data obtained from these sensors is then processed by the Arduino Uno microcontroller to automatically activate actuators such as water pumps, liquid fertilizer pumps, buzzers, and DC motors according to soil conditions and plant needs. Prototype testing was conducted on simulated land with various scenarios of moisture, soil pH, and pest activity. The test results revealed that the system was proven to be able to significantly optimize water and fertilizer utilization, as well as reduce pest disturbances that could potentially damage plants.  In addition, this system also displays the operational status directly through an LCD screen, making it easy for users to monitor. The advantage of this system is its multi-function integration in a single device that is cost-effective and easy to operate. In the future, the functionality of this system can be improved through integration with Internet of Things (IoT) technology, enabling remote monitoring and control with greater efficiency. More broadly, this study is expected to support increased production and sustainable agricultural practices in Indonesia.

Grace Christine Sihombing; Tata Sutabri

Saturnus: Jurnal Teknologi dan Sistem Informasi 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study focuses on analyzing the application of cloud computing as a supporting infrastructure for digital transformation in the implementation of Smart City at the Communication and Information Agency (Diskominfo) of Muara Enim Regency. In the era of digital transformation and accelerated urbanization, the need for smart city management based on information technology has become increasingly urgent. Cloud computing plays a strategic role in providing integrated, scalable, and efficient data services to support the effectiveness of public services and data-driven decision-making. This study aims to analyze the extent to which cloud computing has been implemented in the Muara Enim Diskominfo environment, identify the supporting and inhibiting factors of its implementation, and evaluate its contribution to the achievement of Smart City objectives. This study uses a comparative approach with data collection techniques through interviews, observation, and documentation studies. The results of the study show that the implementation of cloud computing at the Muara Enim Communication and Information Agency is still in the development stage, with positive achievements in data management efficiency and inter-unit collaboration, but facing obstacles in terms of system integration and human resources. This research contributes to strengthening academic understanding of cloud computing implementation strategies in the context of local government, as well as providing practical recommendations for policy makers to improve digital infrastructure readiness towards a sustainable Smart City.

Amelia Contesa; Pratiwi Rachmadi; Aziz Azindani

Big Data Analytics and Data Science 2026 Asosiasi Pengelola Jurnal Informatika dan Komputer Indonesia

Smart cities are increasingly leveraging advanced technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and Big Data Analytics to optimize urban management and improve the quality of life for citizens. However, managing vast and diverse datasets from numerous sources in real-time presents several challenges. This research proposes a modular framework that integrates distributed data processing engines with container-based workflow orchestration to address scalability, latency, adaptability, and fault tolerance in smart city data analytics. The framework utilizes cloud native technologies, including Apache Spark and Kubernetes, to efficiently manage resources and ensure high availability. The experimental setup tested the framework’s ability to handle dynamic data loads, demonstrating scalability through real-time resource allocation and low-latency processing. The adaptability of the framework was evident in its seamless integration with various data sources, such as environmental sensors and traffic management systems, which require different processing methods. Additionally, the framework’s modularity provided fault tolerance, enabling continued operation even if individual components failed, a crucial feature for mission-critical applications in smart cities. Compared to traditional monolithic systems, the proposed framework outperformed in flexibility, scalability, and performance, offering significant improvements in handling real-time data streams. Despite these advantages, challenges remain, particularly in integrating heterogeneous data formats and optimizing real-time processing for high-priority applications. The research highlights the importance of scalable data analytics and efficient workflow orchestration for the future of smart city platforms, offering a foundation for the development of more resilient, adaptable, and efficient cloud native infrastructures.

Muhamad Davy Kemalludin; Bunga Afrilia Maulandani; Chonita Din

Jurnal Manajemen Bisnis Digital Terkini 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This qualitative inquiry examines the deliberate operational timing adopted by street vendors selling martabak, a popular Indonesian snack, exploring why nocturnal hours are strategically favored over daytime. The research methodology combined in-depth interviews with ten vendors operating in urban centers like Jakarta and Bandung with a consumer survey of one hundred respondents. Analysis of the collected data identifies a dual strategic foundation. From a demand perspective, night-time aligns with consumer psychology, fostering a leisurely atmosphere conducive to social snacking and impulsive purchases. On the supply side, vendors benefit from diminished direct competition, reduced operational overheads, and tapping into peak demand for evening treats. This synergy effectively cements martabak’s market identity as a beloved night-time culinary ritual linked to socialization. Consequently, the study posits that this chrono-marketing approach represents a savvy adaptation to local socio-economic rhythms. The insights derived provide a framework for micro-entrepreneurs to optimize service timing, aligning business operations with ingrained cultural consumption cycles to enhance sustainability and customer loyalty.  

Aliya Magfirra Abd Rahman; Nelly Daniarti; Maulindari; Wahyuni Sesda Putri; Intan Mutiara Putri

Inovasi Kesehatan Global 2026 Lembaga Pengembangan Kinerja Dosen

Postoperative pain is a common physiological response following surgical procedures, and its suboptimal management can have physiological and psychological effects, including sleep disturbances, decreased functional capacity, increased anxiety, and deterioration in quality of life. This scoping review aims to describe the empirical evidence regarding the effectiveness of music therapy in reducing the intensity of postoperative pain in surgical patients. A systematic search was conducted through four major databases (ScienceDirect, PubMed, Neliti, and Google Scholar) using Boolean operators and keywords such as ‘postoperative pain,’ ‘music therapy,’ and ‘pain scale.’ Inclusion criteria included articles published in the last decade, in English or Indonesian, and available in full text format. In accordance with PRISMA-ScR guidelines, this review analysed 10 articles. The synthesis of results showed that music therapy consistently reduced pain intensity, anxiety, and analgesic requirements through mechanisms such as increased endorphin secretion, decreased stress hormone levels, and activation of the gate control theory. Typically administered for 15–30 minutes, music therapy is a safe, cost-effective, and patient-acceptable non-pharmacological modality. This intervention is recommended as an adjunct component in perioperative pain management in nursing practice, although further standardised research is needed to improve consistency.

Fadil Hidayat; Santoso, Alexander Halim; Wijaya, Bryan Anna

Jurnal Riset Rumpun Ilmu Kedokteran 2026 Pusat riset dan Inovasi Nasional

This study aimed to analyze differences in body composition among adult women across three regions with distinct sociocultural and environmental characteristics: Baduy Luar (rural–traditional), Salatiga (semi-urban), and Kota Bambu (urban). Using a cross-sectional design, the study involved 268 participants and assessed total body fat, visceral fat, subcutaneous fat, and skeletal muscle mass using the OMRON HBF-370 analyzer. Significant differences were observed across most body composition parameters (p < 0.001). Women living in the urban area exhibited the highest levels of total fat, visceral fat, and subcutaneous fat, reflecting the influence of urbanization and sedentary lifestyle on adiposity. Conversely, women in the rural–traditional community demonstrated the highest skeletal muscle mass across all body regions, consistent with their physically demanding daily activities and traditional dietary patterns. These findings highlight the substantial role of environmental context in shaping metabolic health and cardiometabolic risk. Targeted public-health interventions—such as structured physical-activity promotion and nutrition education in urban populations, and preservation of active lifestyles in rural communities—are recommended. Longitudinal studies are warranted to clarify causal pathways and further characterize metabolic determinants.

Ananda Nur Husain Al-Hafifi; Muhamad Ridwan Effendi

Ikhlas : Jurnal Ilmiah Pendidikan Islam 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study examines the process of religious habituation among congregants at Masjid Jami’ Al-Barokah Yasda, South Jakarta, through the perspective of Peter L. Berger’s theory of social construction. The mosque implements a series of religious programs conducted consistently on a daily basis, including ta’lim, recitation of Rotibul Haddad, congregational shalat tasbih, Yasin Tahlil Barzanji, silaturahmi, and jaulah. This research aims to understand how these programs are designed, implemented, and interpreted so as to shape the religious patterns of the congregation. This study employs a qualitative descriptive approach, with data collected through in-depth interviews with the head of the Mosque Management Board (DKM) and direct observation of religious activities. The findings indicate that religious habituation in this mosque is formed through an interconnected process of social construction: religious programs are formulated by mosque administrators as an expression of religious values and vision (externalization), subsequently carried out on a regular basis until they are accepted as traditions and a collective identity of the mosque (objectivation), and ultimately internalized by congregants as values that shape religious attitudes and consciousness of piety (internalization) in their daily lives.Overall, these religious activities are oriented toward sustaining Rahmatan lil ‘Alamin da‘wah da‘wah that promotes goodness, inner peace, and social benefit for both congregants and the surrounding community. The findings demonstrate that religious habituation, when managed consistently and adaptively, is capable of fostering a living religious culture, strengthening piety, and generating tangible social impacts within an urban religious context.

Magfirotul Izza Intan Dwiyanti; Anggara, Fiky; Maulida Putri, Nur; Adelia Putri, Nadiva; Putri Supiandari, Aprielliana

Modem : Jurnal Informatika dan Sains Teknologi 2026 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

Steganography is a technique for hiding secret data within digital media such as images, audio, and video without causing noticeable visual changes. In video media, this technique offers advantages because each frame can be utilized dynamically, resulting in a larger data embedding capacity. However, conventional methods such as fixed-number Least Significant Bit (LSB) embedding still face limitations in balancing visual quality, embedding capacity, and resistance to compression or noise. To address these challenges, this study proposes an Adaptive Video Steganography Method based on Multi-Bit LSB that employs brightness, texture, and motion analysis for each frame to determine the number of embedding bits adaptively. The system adjusts the embedding capacity according to the local characteristics of the video: areas with high texture or rapid motion are assigned more bits, while static or low-texture areas use fewer bits to preserve visual quality. After the embedding process, the video quality is evaluated using PSNR (Peak Signal-to-Noise Ratio) and SSIM (Structural Similarity Index Measurement) to assess its similarity to the original video. Experimental results show a PSNR value of 45.86 dB and an SSIM value of 0.9441, Thus, the proposed adaptive method proves to be efficient, robust against disturbances, and capable of maintaining data security without compromising visual quality, making it highly suitable for implementation in multimedia-based information security systems.

Hamdal Afgani Dalimunthe; Ainul Mardiyah; Maulida Ar Rahma; Selvira Amanda

Jurnal Pengabdian Sosial dan Kemanusiaan 2026 Lembaga Pengembangan Kinerja Dosen

Traffic accidents not only cause physical injuries but also significantly impact the psychological state of victims, such as trauma, anxiety, excessive fear, and other emotional disturbances. Post-accident psychological trauma can hinder daily activities and reduce the victim's quality of life if not properly treated. This study aims to examine the role of individual counseling in assisting the recovery process of psychological trauma in traffic accident victims. The study used a qualitative approach with a phenomenological design with three informants who were traffic accident victims and experienced psychological trauma. Data collection was conducted through in-depth interviews to explore the victims' subjective experiences during the recovery process. The data obtained were analyzed using thematic analysis techniques. The results of the study indicate that individual counseling plays a significant role in helping victims recognize and manage negative emotions, reduce anxiety and fear levels, and rebuild a sense of security, self-confidence, and adaptability. Thus, individual counseling is an effective intervention in supporting the ongoing psychological recovery of traffic accident victims.

Petronela Desi Gamda; I Nyoman Subanda; Sahri Aflah Ramadiansyah; Ni Ketut Arniti

Jurnal Riset Rumpun Ilmu Pendidikan 2026 Lembaga Pengembangan Kinerja Dosen

Village-Owned Enterprises (BUMDes) are a strategic instrument in promoting village economic independence and increasing Village Original Income (PAD). However, in practice, BUMDes management still faces various governance issues, particularly related to human resource capacity, business innovation, and public accountability and trust. This study aims to analyze the acceleration of BUMDes governance from a Reinventing Government perspective through a comparative study between BUMDes in rural and urban areas. This study uses a qualitative method with a descriptive-comparative approach. Data collection techniques are carried out through in-depth interviews, observation, and documentation. The research locations include BUMDes in Paan Leleng Village, Kota Komba Utara District, East Manggarai Regency as a representative of rural villages, and BUMDes in Golo Bilas Village, Komodo District, West Manggarai Regency as a representative of urban villages. The research results indicate that the implementation of Reinventing Government principles in the governance of Village-Owned Enterprises (BUMDes) in both villages has been successful, but not yet optimal. The BUMDes in Golo Bilas Village has advantages in market access, business potential, and innovation, but still faces challenges in accountability and public trust. Meanwhile, the BUMDes in Paan Leleng Village demonstrates strong community participation and social values, but is hampered by limited human resources, technology, and business diversification. Accelerating BUMDes governance requires institutional strengthening, increased managerial capacity, business innovation, and the implementation of governance that is oriented towards results and community needs.

Nasywa Damayanti; Shafira Rixas Febriana; Tria Patrianti

Jurnal Penelitian Komunikasi dan Sosialisasi 2026 Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

The coffee shop industry in Indonesia is experiencing rapid growth, leading to increasingly intense market competition, particularly among small and medium enterprises. Iro Rumah Kopi, an UMKM located in Lebak Bulus, is required to implement effective marketing communication strategies to strengthen its brand awareness. This study aims to analyze digital marketing communication practices conducted through social media platforms, especially Instagram and TikTok, which are widely used to reach young and urban audiences. A descriptive qualitative approach is applied to examine the content shared by the marketing team, focusing on messages, visual elements, storytelling techniques, and patterns of audience interaction. The results indicate that marketing communication plays a crucial role in shaping consumer perceptions and increasing brand visibility. Visual content combined with consistent storytelling and active engagement with followers successfully enhances audience interaction. The positioning of Iro Rumah Kopi as a “second home” emerges as a central message that fosters emotional connections with customers. Overall, the study concludes that consistent, creative, and relevant digital communication strategies significantly contribute to improving brand awareness and customer attachment.