Publication Search

Increasing awareness of the halal lifestyle among Muslim tourists worldwide opens up great opportunities for the tourism sector. Muslim tourists look for destinations that are not only beautiful, but also in accordance with Islamic principles.  Anyer Beach, as one of the leading tourist destinations in Banten Province, displays beautiful natural views and various attractive tourist facilities. This beach is a favorite destination for domestic and foreign tourists, including Muslim tourists who are looking for a halal tourism experience. Even though Anyer Beach has great potential as a halal tourist destination, this sector is still quite new and not yet fully developed. Therefore, market analysis and opportunities for sharia struggle at Anyer Beach are very crucial to identify potential and challenges in the halal tourism sector.

The Pantai Indah Pohe tourist area in Pohe Village, Gorontalo City, holds significant potential as a premier coastal tourism destination. However, challenges such as a lack of adequate location markers and insufficient visual promotion strategies hinder its development. To address these issues, a community service initiative was carried out by the D4 Architecture and Building Construction (ABG) Program at Gorontalo State University. The initiative aimed to enhance the visual image of the area and foster greater community involvement in promoting local tourism. The project adopted a participatory approach, actively engaging the village government, tourism awareness groups, and residents of various age groups. The activities involved creating and installing a new signage system for the "Pantai Indah Pohe" area, which serves as a crucial element for enhancing the visibility of the tourist spot. In addition, community engagement was facilitated through events such as coloring contests and sack races, aimed at promoting a sense of unity and local pride. The outcomes of this initiative revealed an increase in community awareness regarding the importance of visual promotion for tourism. It also fostered stronger social connections between local residents and academics, contributing to the community’s sense of ownership and pride in their local resources. Furthermore, the initiative provided tangible contributions to the strengthening of the local identity, with community members actively participating in the improvement process. The project aligns with Community-Based Tourism (CBT) principles and placemaking theory, which emphasize the importance of community involvement in shaping tourist destinations. This community service activity serves as an exemplary model of integrating architectural design, education, and sustainable tourism development, showcasing how academic and community collaboration can drive positive changes in local tourism promotion.

Hygiene and health education has an important role in supporting quality services in the tourism sector. With increasing awareness of the importance of sanitation and health, tourists are now more likely to choose destinations that prioritize cleanliness as part of their experience. This research aims to analyze the influence of hygiene and health education on service quality in the tourism sector, both from the perspective of industry players and tourists. The method used is literature study and interviews with tourism business actors in various regions. The research results show that consistent implementation of hygiene education can increase tourist confidence, create a safe and comfortable experience, and increase the competitiveness of tourist destinations. Therefore, integrating hygiene and health education programs into tourism management is a strategic step to support the sustainability of this industry.    

Digital transformation in the tourism industry is an important element in increasing competitiveness and tourist destinations. One sector that has great potential to adopt digital technology is religious and cultural tourism, which has high historical and cultural value. This research aims to analyze the implementation of digital transformation in the management of religious and cultural tourism with a case study in the Sultanate of Banten, a historical site that is an important part of Indonesia's historical journey. The Sultanate of Banten has adopted several digital technologies, such as marketing via social media, mobile applications for tourist information, and the use of technology-based visitor management systems. However, the application of digital technology is still limited to promotional and information aspects, while digital-based tourism experience management such as augmented reality (AR) or virtual reality (VR) has not been fully implemented. The challenges faced include limited human resources, technological infrastructure, and understanding the long-term benefits of digital transformation. It is recommended that local governments and related parties increase human resource capacity in the field of technology, strengthen digital infrastructure, and develop more interactive digital platforms to improve the quality of tourism experiences. Effective digital transformation can contribute to the management of religious and cultural tourism that is more sustainable and attractive to the younger generation.

Tourism and architecture are two things that cannot be separated in its development. Architecture plays an important role in organizing and maintaining a tourism area so that it can still provide a beautiful visual image. (Mill and Morrison, 1985). Architectural works, especially those that i k onik are used as attractions in the world of tourism and a da two roles of architecture, namely Menjadikan architectural works as objects of attraction and disain architecture to accommodate tourism activities.   Taking into account the components of the tourism industry 5 A (attraction, accessibility, amenity, accommodation, awarness), then architectural works contribute to 3 components, namely Attraction: presenting artificial tourist destinations in the form of iconic areas buildings, Amenity: restaurant buildings, cafes, tourism information centers, museums and accommodation: hotel buildings, resorts, home stay. This study was conducted to find out more about maintaining a tourism area so that it can still provide a beautiful visual image. The theories used in this study are Empowerment theory, Social Capital Theory, Commodification Theory. This research uses a qualitative approach, using primary data as well as secondary data through observation, interviews and documentation. The data analysis technique used in this study is qualitativ.

Borobudur's cultural heritage as a global tourism destination requires innovative strategies in local product development. This research examines the role of Intellectual Property (IP) in the industrial design of Upanat Sandals in increasing the competitiveness of the Borobudur National Tourism Destination (DPN) and its surroundings in the international arena. Through a normative legal research method with a descriptive-analytical approach, the study focuses on analysing industrial design regulations, IP documentation, and in-depth interviews with industry players and tourism stakeholders. Specifically, the research investigates how the Upanat Sandal industrial design can be a strategic instrument in building the identity and competitiveness of tourism destinations. The results revealed that IP protection on Upanat Sandals has the potential to create tourism product differentiation, encourage creative economy innovation, and strengthen Borobudur destination branding at the international level. The findings show that the development and protection of industrial design IP can be an effective strategy in increasing tourist attractiveness, presenting the uniqueness of local culture, and opening up new economic opportunities. However, the research also identified significant challenges, such as low public awareness of the importance of IP protection and the complexity of registration procedures that hinder the development of maximum potential.

Thailand, a developing country in Southeast Asia, is striving to enhance its value and position on the world stage through the tourism industry. A country with a majority Buddhist population, Thailand is developing Halal Tourism as a new strategy to attract Muslim travelers.The development of halal tourism in Thailand is driven not only by economic motives but also non-economic considerations. Economically, the Thai government aims to open new destinations and expand the market to meet Muslim tourists' needs. A unique aspect is that Thailand has a minority Muslim population with a history of tension, especially in the Southern region. The government involves Southern Thai communities in halal tourism development, demonstrating efforts to create an inclusive society. This strategy is expected to ease political tensions that have existed due to economic disparities. By involving minority groups in tourism development, the Thai government hopes to achieve long-term peace and improve the country's positive image. The approach represents a strategic attempt to transform potential conflict zones into economic opportunities, using tourism as a tool for social integration and economic development.  

This study aims to analyze the tourist attraction of Lake Weekuri on the economy and social community of Moro Mandoyo Village. Lake Weekuri, located in Southwest Sumba Regency, East Nusa Tenggara, has become an increasingly popular tourist destination in recent years. The natural beauty and cultural richness of Lake Weekuri attracts both domestic and foreign tourists. This study uses a qualitative approach with interview, observation, and documentation study methods to collect data related to the impact of tourist visits on the local economy and social changes in the local community. The results of the analysis show that the existence of Lake Weekuri has a positive impact on the community's economy, especially in the tourism, trade, and small and medium enterprises (SMEs) sectors. The increase in the number of tourists has created new job opportunities, increased community income, and encouraged the development of local infrastructure. However, there are also challenges related to the management of tourist destinations that need to be considered to ensure the sustainability of these positive impacts. Socially, the development of the tourism sector has brought changes in people's lifestyles, both in cultural, social, and educational aspects. The people of Moro Mandoyo Village are increasingly open to changes and opportunities offered by tourism, but also face challenges in maintaining the sustainability of local culture and the balance between tradition and modernity. This study provides recommendations for more sustainable tourism management, which takes into account community needs and environmental conservation, so as to maximize economic and social benefits for the people of Moro Mandoyo Village.  

This research examines the bottom-up approach to maritime tourism policy in South Sulawesi, primarily focusing on collaboration and policy integration. This method involves the local community as the primary stakeholder who can determine the potential and needs of maritime tourism in their area. Data was collected through interviews with the South Sulawesi Provincial Culture and Tourism Office and analysis of relevant documents. The research results indicate that policy collaboration is carried out through cooperation between the government, namely the South Sulawesi Provincial Culture and Tourism Office, local actors, and the private sector. Furthermore, integrating inter-sectoral policies ensures that the development of tourism proceeds synergistically by considering several aspects, such as economic, social, and environmental factors. The bottom-up approach also supports the sustainability of maritime tourism through several empowerment initiatives for local communities. They should also be involved in the management of maritime tourism destinations and the promotion of local products. It can be concluded that a bottom-up approach involving inter-sectoral cooperation and policy integration encourages the development of sustainable maritime tourism while still paying attention to several aspects, such as local economic empowerment, social welfare, and environmental preservation.

This study aims to analyze the strategies for developing the tourism industry in the Special Region of Yogyakarta, which is one of the main tourist destinations in Indonesia. The background of this research is based on the significant potential of the tourism sector to support regional economic growth through increased revenue from taxes and levies. However, the tourism industry in Yogyakarta faces various challenges, including global competition and changing tourist behaviors. Utilizing qualitative methods and Miles and Huberman's data analysis model, this research collects information from various literature sources to identify strategies that can enhance competitiveness and sustainability in the tourism sector. The findings indicate the necessity of collaboration between the government, local communities, and the private sector to optimize tourism potential and improve service quality to attract more visitors.

This study analyzes the impact of international tourist arrivals and their spending on the occupancy rate of star-rated hotels in Indonesia from 2009 to 2023. Using a quantitative approach with multiple linear regression, the study examines the relationship between two independent variables nternational tourist arrivals and average tourist spending and the dependent variable, which is the occupancy rate of star-rated hotels. Data for this research were sourced from the Central Statistics Agency (BPS), the Ministry of Tourism, and Bank Indonesia. The analysis results show that the number of international tourist arrivals does not significantly affect the occupancy rate of star-rated hotels. However, average tourist spending has a significant negative effect, indicating that tourists with higher spending tend to choose higher-star hotels. The simultaneous F test reveals that both variables jointly have a significant effect on hotel occupancy rates. The coefficient of determination (R²) of 45.52% indicates that both independent variables can explain the variation in the occupancy rate of star-rated hotels. Based on these findings, it is recommended that the government and tourism industry stakeholders focus on promoting destinations that attract high-spending tourists and improving the quality of star-rated hotel accommodations to meet the preferences of international tourists.

Community Based Tourism (CBT) is one of the approaches in tourism development. The Community Based Tourism approach can be viewed from several dimensions, namely dimensions; economic, social, cultural, political. This study aims to analyze the social dimension in Community Based Tourism (CBT) in Fatukoto Village, Timor Tengah Sekatan Regency, with a focus on community involvement, development of community pride, and improving the quality of life of local communities. This research uses a qualitative approach, data collection using interview techniques, observation and literature study. The data collected consisted of primary data obtained through interviews and observations, and secondary data obtained from documents in the village office and the management group. The collected data were then processed and analyzed. The results showed that the management and development of tourist destinations. The results showed that the active participation of the community, pride in local culture, and an increase in the quality of life of the community were key factors in the success of community-based tourism in Fatukoto village. But on the other hand, the income received by the community is still considered low because the existing jobs are still micro and medium enterprises and the income of the community is still considered low.

This research aims to analyze the role and participation of the community in the development of Upas Crater tourist destination in Tangkuban Perahu Mountain area, West Java. Methods This research uses qualitative with descriptive approach, data collected through field observations, in-depth interviews with community leaders, local community leaders, local tourism businesses, and visitors, as well as documentation studies. The results showed that the surrounding community plays an active role in various aspects of tourism development, including: 1. Provision of facilities and Provision of tourist facilities and services, 2. Preservation of the environment and local culture, 3. Management of tourist area security, and 4. Promotion of tourism through various social media. However, there are still some obstacles such as limited human resource skills, lack of business capital, and lack of coordination between stakeholders. This research recommends the need for capacity building the community through tourism training, strengthening local institutions, and optimizing cooperation between the community, government, and stakeholders. optimization of cooperation between the community, government, and private sector in the development of tourism destinations. development of a sustainable Upas Crater tourist destination.

This study examines how women entrepreneurs in Micro, Small, and Medium Enterprises (MSMEs) in the creative economy sector leverage digital technology to strengthen their roles in the urban tourism ecosystem. Using a qualitative approach supported by secondary data and non-intervention observations over six months in South Jakarta, the study analyzes the dynamics of digital adoption, the cultural value of creative products, and structural barriers affecting women's entrepreneurial experiences. The findings reveal that digital utilization is most prominent on easily accessible platforms such as Instagram, TikTok, and WhatsApp, while the use of more complex tools, such as marketplaces, websites, and analytics, remains limited. Women’s creative products, in subsectors like culinary, crafts, fashion, and others, prove to enrich the tourism experience and reinforce the city's destination identity. However, low digital literacy, minimal mentoring, and weak integration into the formal tourism supply chain hinder the optimization of these potentials. Additionally, the digital adoption patterns found support the Technology Acceptance Model's explanation that the perceived ease of use is a key factor in early technology adoption. This study fills an important gap in the literature by linking gender issues, digital transformation, the creative economy, and urban tourism within a unified framework. The research emphasizes the importance of strengthening digital capabilities and structured collaboration between women-led MSMEs and tourism stakeholders to enhance the sustainable competitiveness of destinations.

This research aims to analyze the influence of the attractiveness of Batak culture on the level of tourist visits in Samosir Regency. This research data is in the form of primary and secondary data. The sampling process in this research used purposive sampling with a sample size of 80. Data analysis techniques used descriptive analysis and multiple linear regression tests. It can be concluded that the attractiveness of Batak culture influences the level of tourist visits in Samosir Regency. This can be seen from the value of the Simultaneous Test (T Test) which is used to determine the percentage influence of the independent variable (X) on the dependent variable (Y). The results obtained show that the Fcount value is 6.681. Meanwhile, Ftable is 2.495, so Fcount is greater than Ftable (6.681> 2.495) or a significant level of 0.000 or sig F <5% (0.000<0.05). This means that together the Attraction variable influences the level of visits (Y) of cultural tourism in Samosir Regency. So in this case, cultural tourism destinations have the potential to be developed into tourist attractions so that they can increase the level of local and foreign tourist visits.

This research aims to describe the potential and facilities for tourism development in the Lembang Park Zoo tourist attraction and identify future developments regarding the facilities and potential of tourist attractions. The background of this research is because Lembang Park Zoo is one of the tourist destinations in Bandung that is child-friendly. There are also problems found in the field including 1. how to develop facilities 2. How to maintain potential 3. How to Promote Tourist Attractions in the Current Era of Globalization 4. How to manage food for animals Of course, with the method of observation and direct interviews, regarding the potential and development of facilities at Lembang Park Zoo, to local managers, the results of this study show the Potential and Development of Facilities at Lembang Park Zoo In addition, this study can recommend that Lembang Park Zoo has very adequate potential and environmental facilities.

The promotion and marketing efforts by the Tourism Office of Karimun Regency aim to introduce and effectively promote local tourist destinations to both domestic and international visitors. According to a previous study by Andriani (2020), the development of tourist sites in Karimun Regency has not yet been fully realized by the local government. This research aims to reexamine and optimize Karimun's tourism potential through programs implemented by the Tourism Office, supporting local economic changes. This study uses a descriptive method with a qualitative approach, gathering data through interviews with informants, field notes, and relevant official documents. It focuses on examining the promotion strategies carried out by the Tourism Office to increase tourist visits. Based on Kooten's theory, there are four strategic indicators: organizational strategy, program organization, resource support strategy, and institutional strategy. The research results show that all strategic indicators have been implemented well in accordance with funding from the center, providing a positive impact on the development of tourist destinations and increasing the number of tourists who come to visit tourist attractions in Karimun district. However, if funding is not in accordance with the annual plan, the program that has been prepared by the marketing and promotion division will have an impact, hampering efforts to increase tourist visits from both inside and outside Karimun Regency.

Investment encouragement is needed in the tourism sector involving participation from the community, businesses, as well as local and central governments. This collaboration is crucial to ensure a shared commitment to developing the tourism potential with sustainable growth and positive impact. The "Jakarta 101" advertising campaign has produced a video showcasing three unique local tourist destinations in Jakarta, each with its own distinct characteristics, hidden gems, and profound meanings. One of them is a coffee shop that employs individuals with disabilities, adding a unique dimension to its significance. Additionally, Jakarta boasts an educational museum with knowledgeable guides explaining its historical artifacts, along with other educational spots focused on environmental care and recycling, previously plagued by high crime rates. In this advertising campaign, a copywriter is responsible for the pre-production stages, including scriptwriting and formulating interview questions for the speakers. The copywriter plays a pivotal role in designing the advertising communication concept, maintaining brand consistency, and supporting the brand experience in various scenarios. The role of a copywriter increasingly demands digital and technological skills due to the evolving times. This research aims to enhance the skills of copywriters in creating the "Jakarta 101" advertising campaign and provide fresh insights into the role of copywriters in content creation. Copywriting in advertising holds a crucial role, serving as a bridge between potential consumers and the purchasing decision.

Training in a tourist village is something that many universities do in community service programs. The implementation of this program is located in the Kampung Tua Bakau Serip Tourism Village, Batam in the form of training with the theme of human resources, marketing and packaging. The method of implementing the program focuses on online material training and offline practice. This method was chosen because it can increase efficiency in terms of limited time and is able to increase opportunities for development in a short time. After the training, the participants felt very helped by this activity and got a lot of new information that would be useful for the development of the destinations they managed. This training provider does not stop at 1 university, but it is hoped that there will be new collaborations with other universities, local governments and ministries to private entrepreneurs through the CSR programs.

Tourism has been named as a new economic force (Jucan & Jucan, 2013) and is the largest and fastest growing economic sector in the world (Antara & Sumarniasih, 2017; Azizi and Shekari, 2018). Tourism has a very large role in the progress of the Indonesian economy (Kurniawati, 2015). The multiplier effect of tourism can have an impact on various other sectors such as culture, trade, transportation, education, politics, the environment, and realizing a quality social society (Aref, Gill, & Aref, 2010). Tourism contributes significantly to reducing poverty in communities around tourist destinations, improving community welfare, providing employment opportunities, and having a positive impact on the birth of conservation efforts (Graci, 2013; Manwa & Manwa, Mbagwu, Bessong, & Anozie, 2016; 2014; Sakata & Prideaux, 2013; Saayman, Rossouw, & Krugell, 2012).