Publication Search

Indonesia has great potential in horticulture, including floriculture, because it is one of the world's centers of biodiversity. The purpose of this research is to study the marketing strategies used by the Ibal Flower Flower Shop in Medan, North Sumatra, to sell their decorative flower products. This research uses a qualitative descriptive approach and collects data through direct observation, interviews and literature study. As a result of this research, Ibal Flower Flower Shop has succeeded in building a business that focuses on high quality products and services. However, to face increasing competition, these businesses must step up their digital marketing campaigns through e-commerce and social media platforms, hold promotional events, and collaborate with plant-loving communities. Supplier diversification, improving packaging quality, optimizing pricing, and effective inventory management are some of the suggestions for product development. Ibal Flower Flower Shop is expected to increase sales and maintain its sustainability in a dynamic market by using creative and effective marketing strategies.  

Career development for human resources (HR) is a crucial aspect in the modern world of work. With increasing global competition and rapid technological change, organizations need to ensure that their employees have the skills and knowledge necessary to face the challenges of the future. Career development for human resources (HR) is a crucial aspect in the modern world of work. The aim of writing this article is to provide a comprehensive understanding of human resources (HR) career development strategies in the modern world of work. The method used in writing this article is to collect references from national and international journals via Google Scholar and summarize so that you can draw up conclusions. The results and discussion show that career development for human resources (HR) is a crucial aspect in the modern world of work. With increasing global competition and rapid technological change, organizations need to ensure that their employees have the skills and knowledge necessary to face the challenges of the future. The strategies used are competency assessment, training and development, mentoring and coaching, employee empowerment, as well as job rotation and enrichment. The conclusion of this article is that with strategies such as competency assessment, training and development, mentoring and coaching, employee empowerment, as well as job rotation and enrichment, organizations can ensure that their employees are ready to face future challenges and reach their maximum potential. Through a holistic and planned approach, career development not only  

The coffee shop industry in Indonesia is experiencing rapid growth, driven by the cultural tradition of coffee consumption and the transformation of digital-based businesses. Kakaku Coffee, founded by Fitra Alhady in 2020 in East Jakarta, is a successful example of a coffee shop that combines high-quality coffee with an authentic Japanese cultural concept. Despite achieving initial success, Kakaku Coffee faces challenges such as long service times and limited parking space. This study aims to formulate a comprehensive development strategy for Kakaku Coffee using SWOT analysis. By identifying the internal and external factors affecting Kakaku Coffee's performance, this study provides practical and applicable recommendations. The method used is descriptive qualitative research with purposive and snowball sampling techniques. The analysis results show five strengths, five weaknesses, four opportunities, and three threats faced by Kakaku Coffee, along with applicable TOWS strategies. This research is expected to serve as a reference for other SMEs looking to adopt similar strategies in a competitive industry.    

Tourism is one of the sectors that is growing rapidly in Indonesia and is a major contributor to the country's foreign exchange. Tourism development through tourist villages, such as the Bilebante Green Tourism Village in West Nusa Tenggara, is an effective strategy for improving the local economy and preserving cultural traditions. This research aims to identify and analyze creative economy-based tourism development strategies in the Bilebante Green Tourism Village. The theory used is rational choice which was coined by James S Coleman. The research method used is a qualitative method with a phenomenological design. The data collection technique is carried out in several processes, namely observation, in-depth interviews, and documentation in order to obtain valid data. The data analysis technique uses the Miles and Huberman interactive model. Informants consisted of community leaders, village managers, culinary traders and tour guides. The results of this research focus on 2 aspects, namely tourism development and creative economic factors as drivers of employment opportunities. The green tourism village of Bilebante is able to develop because actors (tourism managers) are able to map resources well so that this has implications for the right development choices. Local people in this case are also able to choose jobs freely based on the skills resources they have.

In an increasingly digital era, traditional marketing must be equipped with digital strategies to compete in the global market. The purpose of this study is. develop an effective digital distribution strategy to increase brand awareness and sales of Batik Tulis Asthina. The research method used is a case study with a qualitative approach. Information was also obtained from interviews with the owners. The results show that the use of Tokopedia's social media such as Instagram, Facebook, and Shopee significantly increases brand visibility and interaction with customer

Eduwisata village is a form of development of a village that combines elements of tourism with education and learning. The establishment of eduwisata village aims to make people aware of the importance of culture and the environment. In addition, eduwisata village is used as a means of empowering the community's economy. In eduwisata village,there are communities that play a role in increasing the value of the production sector, UMKM, and the economy as well as the economic potential of the village itself. In the process of developing the eduwisata Village program, there is cooperation with various agencies such as local governments, educational institutions, local communities, and the private sector. This study uses the theory of Smelser and Swedberg (2005) suggests that economic sociology focuses more on sociological analysis of economic processes, such as the formation of prices (agreements) between actors with economic actors, the interaction between the economy and other institutions in society, and institutional dynamics and cultural parameters that become the foundation.  

Behind the widespread proliferation of malware, IT experts have developed robust security systems to minimize the risk of malware infection. In the Windows security system, numerous software solutions have been created to prevent malware threats, including Windows Defender, which serves as the core of Windows security, virus & threat protection, real-time protection, firewall & network protection, account protection, and many more. This study uses a qualitative approach based on literature review. The results indicate that by integrating machine learning technology, enhancing security features, and adopting a layered approach, the strategy for developing the Windows operating system has successfully strengthened protection against malware threats. These measures not only improve the ability to detect and respond to threats but also ensure that users can enjoy a safe and protected computing experience.  

It is necessary to know the strategy for developing the copra agroindustry in Mamala Village. Sampling was carried out using the purposive sampling method. The analysis tool us is the SWOT matrix. The results of the research show that the strategy used is to locate the copra industry close to the farmers' location so that there is cooperation between the industry and local farmers and it makes it easier for farmers to sell coconuts to the industry because the distance is quite close. The copra quality is good so it creates demand. there is always copra on the market, the availability of capital to buy coconut raw materials so that there is always coconut raw material to be produced into copra, the industry has a skilled workforce so that the potential for long-term copra products is quite good, even though the equipment technology for processing copra is still simple does not affect the long-term potential of copra products, having a small number of workers does not hinder the copra production process so that there is always a demand for copra in the market, the influence of uncertain market prices does not affect the good quality of copra, the existence of climate change on copra production is minimized because the availability of skilled workers in processing copra, having a small number of workers does not affect market access in selling copra products.

Green Sukuk is a financial instrument that combines the principles of Islamic finance with sustainable development goals. This article discusses the role, practices, mechanisms, as well as challenges and efforts of the government in developing Green Sukuk in Indonesia. Green Sukuk have great potential in supporting the transition to a sustainable economy by providing a source of funding for environmentally friendly projects. However, challenges such as lack of awareness and capacity of financial institutions need to be overcome to optimize the contribution of Green Sukuk. Through strengthening regulations, outreach, product innovation and international cooperation, it is hoped that the Green Sukuk market can continue to develop and support the achievement of sustainable development goals in Indonesia.    

The role of Islamic boarding schools has created interesting dynamics related to economic, educational, political and social relations. The better the economic status, the quality of education, and the wider the influence of power, the better the culture and traditions that are born and developed through Islamic boarding schools. The aim of this thesis is to determine the management of the economic development strategy of the Dalailul Khoirot Islamic boarding school, Muntialo Village, West Tanjung Jabung Regency. This thesis uses the economic development strategy theory of the Dalailul Khoirot Islamic boarding school, Muntialo Village, West Tanjung Jabung Regency. This thesis uses a qualitative approach, data collection methods through observation, interviews and documentation and analysis methods carried out by data reduction, data presentation and conclusions. The research results show that economic development strategy for the Dalailul Khoirot Islamic boarding school, Muntialo Village, West Tanjung Jabung Regency, is carried out by developing the entrepreneurial spirit of students, practical methods, implementing a partnership pattern, sustainable business units, creating independence and inviting community participation. Constraints in the economic development strategy of the Dalailul Kh Islamic boarding school. Obstacles in the economic development strategy of the Dalailul Khoirot Islamic boarding school, Muntialo Village, West Tanjung Jabung Regency, include low public buying interest and limited facilities and infrastructure. Efforts to develop the economy of the Dalailul Khoirot Islamic boarding school, Muntialo Village, West Tanjung Jabung Regency, include conducting outreach and cooperation and improving facilities and infrastructure.

Industrial development management must be implemented optimally by business actors, it is an absolute requirement for companies to be able to develop rapidly. The strategies implemented are certainly needed by business actors, starting from utilizing market digitalization, building distribution channels, to providing services that make it easier and satisfy consumers. This research was carried out at a home industry (UMKM) for Bintang Mas Mushroom Chips in Kauman Srengat, Blitar Regency. This research is to find internal and external factors and determine alternative strategies for developing MSMEs in the Bintang Mas mushroom chips industry. The method in this research is a descriptive analysis method. With interviews, documentation and observations at the research location. As a result of the research, several internal factors were found that encouraged the development of the Kauman gold star mushroom chips industry, Srengat District, Blitar Regency. The company has employees who are competent in their fields, utilize digital marketing, fast distribution, and a friendly and good customer service model. Furthermore, external factors include increasing company income, increasing the efficiency and effectiveness of business operations, and adopting various strategies implemented by competitors. Alternative strategies used by the company, namely increasing production capacity and quantity in a continuous improvement framework to meet market demand, expanding cooperative relations between companies and farmers, companies and customers, signifying various promotions, discount strategies for chips mushrooms on certain days, product packaging quality innovation that is more creative and attractive

This training on SWOT Evaluation for Cooperative Development is intended to increase the enthusiasm, knowledge, skills and capabilities of the Management, Head of Business Units and Chair of the Simprug Garden Cooperative in managing and developing cooperative businesses. The approach to implementing this activity includes material presentations, question and answer sessions, and group discussions (FGD) regarding business development strategies by applying SWOT analysis. Training material includes SWOT analysis, cooperative management, cooperative business management, cooperative management values, and business development strategies. A total of 20 training participants, consisting of the Management, Head of the Simprug Garden Cooperative Business Unit, and cadre members, participated in this activity. Evaluation is carried out through pre-test and post-test material as well as assessment of the results of Group Discussions related to "formulating cooperative business development strategies using SWOT analysis." The results of the training showed that 83 percent of participants reported a significant increase in their knowledge, while 17 percent felt a sufficient increase in knowledge, enthusiasm, skills and capabilities related to management and cooperative business development strategies. Participants responded positively to the material, especially on business development strategies through SWOT Analysis. The results of the group discussion show that the business development strategy involves: SO strategy (market renewal, business expansion); WO strategy (development and cadre formation, applying for KUR); ST strategy (participating in training, taking advantage of post-pandemic opportunities, seeking additional funding sources); and WT Strategy (promotional intensification). Participants showed enthusiasm in increasing their understanding of setting strategic priorities through group business development and proposed holding further training related to SWOT Analysis and other materials related to cooperative activities

This research motivation is the low of tourist attractions development shown by Attraction, Accessibility, Amenity, Ancillary Service at Pincuran Tujuh Bath in Sijunjung Regency. The research purpose is to formulate a way for developing the tourist attraction of Pincuran Tujuh Bath in Sijunjung Regency using SWOT analysis derived from internal factors (strengths and weaknesses) and external factors (opportunities and threats). Overall, the results showed that Pincuran Tujuh Baths has strengths, weaknesses, opportunities, and threats that may be identified for development. Development strategies that can be proposed involve: 1) Development of tourist attractions such as swimming pools for adults and flower gardens or photo areas, by maximizing the utilization of available land. 2) Improving accessibility through the creation of road signs, as well as involving community participation in the road sign creation project. 3) Improved facilities with a focus on safety, comfort, and capacity expansion in the toilet area, rinse room, and parking lot, as well as cooperation with the government for the expansion of existing facilities. 4) Optimal availability of information, security, and promotion centers by utilizing human resources to provide clear information and make visitors feel comfortable while in Pincuran Tujuh Bath.

Resource development strategies can be carried out by improving quality services, increasing professional human resources, improving company performance and preserving human resources with inter-company agencies engaged in marketing. The quality of Human Resources (HR) is one of the determinants of a company's success. The need for human resources who are of course highly competent in the field of communication and information technology is increasing and in line with the convergence of communication and information flows. Data used from staff assessments and in-depth interviews with external and internal experts. The method used in this research is a qualitative method with a literature study approach. The research results showed that the Human Resources (HR) division has several priorities which are considered capable of increasing the performance and competence of the management department at PT Dropshipedia.

The Real Work Lecture (Kuliah Kerja Nyata or KKN) at STIE Bima is a community empowerment activity carried out by students and Field Supervisors (DPL). This KKN program at STIE Bima took place from August 18 to October 18, 2023, in the Kolo Sub-District. It is undeniable that the Kolo Sub-District has natural potential that needs to be developed through tourism and marine resources by promoting Micro, Small, and Medium Enterprises (MSMEs) and creative industries to be more innovative. The method used in the implementation of the KKN at STIE Bima is through participatory approaches and community involvement in interactions and data collection with MSME actors at the Kolo Sub-District Office. The results obtained from this KKN program include the enhancement of the local community's knowledge in Kolo Sub-District in improving MSMEs and creative industries, thus creating new job opportunities for the community through the application of digital marketing and providing local tourism needs to attract both domestic and international tourists.

Pombewe Huntap is a relocation place for residents affected by disasters in Sigi Regency, Central Sulawesi, especially for residents from Oloboju, Jono Oge, Loru, and Pombewe Villages. The majority of Pombewe Huntap residents work in the agriculture, livestock and Micro, Small and Medium Enterprises (MSMEs) sectors. MSMEs have a vital role in national economic growth, but their development in Pombewe Huntap still faces obstacles. The purpose of this research is to find the best way to develop MSMEs to improve the economy of the Pombewe Huntap community in Sigi Regency. The results showed that Pombewe Huntap MSMEs face major problems related to capital, marketing, and production. This study suggests the village government to improve existing programs to support MSMEs, including training, financial assistance, and provision of equipment, as well as consistent evaluation of results.  

With thousands of islands and long beaches, Indonesia is the largest archipelagic country in the world. With this geographical diversity, there is a lot of potential in the maritime sector, including abundant marine resources. Indonesia's maritime affairs greatly influence its history, culture and economic progress. There is no doubt that Indonesia's rich maritime resources must be utilized properly so that they can become a sustainable resource for the country's future. The method used is library research. Specific characteristics that are used as a basis for developing research knowledge include; This research is confronted directly with the data or text presented, not with field data or through eyewitnesses in the form of events, researchers only deal directly with sources that already exist in the library or ready-to-use data, as well as secondary data used. The results obtained are: To ensure the sustainability of its rich and important maritime sector, Indonesia can utilize its rich maritime traditions as capital to achieve sustainable economic growth and preserve the marine environment. Indonesia has the opportunity to build a generation that is aware of the importance of maintaining the sustainability of marine ecosystems and local wisdom as an important cultural heritage.

Indonesia has enormous marine and fisheries potential because of its vast sea area. Human resources in managing fishery products have not maximized the potential of fishery products. Therefore, in order to maximize the potential of fishery products, quality human resources are needed. Since human resources are an important part of an organization, including in the Indonesian fisheries industry, human resource management and development is very important for the success of an organization. The method used is qualitative research method, more precisely literature research. The literature research process is carried out by reviewing the literature and analyzing the relevant topics combined. Literature search can utilize sources in the form of journals, books, dictionaries, documents, magazines and other sources without conducting field research. The results found that in optimizing in improving the performance and sustainability of the fisheries product management industry, it is important to optimize human resources. Many approaches can be used to improve operational efficiency. Increase efficiency in all stages of production, from fishing to distribution, with the adoption of advanced technology and automated equipment. Training and Skills Development ensures that employees have a good understanding of the latest practices and technologies through regular training that enhances their technical and managerial skills. Good Production Planning and Management; Energy and Resources Management; Use of wise energy and resource management practices to reduce operational costs Partners and Collaboration: Work closely with suppliers, distributors, and relevant institutions to improve supply chain efficiency and coordination. Training and Skills Development ensures that employees have a good understanding of the latest practices and technologies through regular training that enhances their technical and managerial skills. Good Production Planning and Management; Energy and Resources Management; Use of wise energy and resource management practices to reduce operational costs Partners and Collaboration: Work closely with suppliers, distributors, and relevant institutions to improve supply chain efficiency and coordination.

Karo is a district in the province of North Sumatra, Indonesia. The capital of this district is located in Kabanjahe sub-district. Karo Regency is located on the Karo plateau, in the Bukit Barisan mountains. The purpose of writing this journal is to find out the strategies used to develop the attractiveness of the Berastagi fruit market for tourists. The research method in this journal is quantitative research. The quantitative research used is survey research. This research collects data obtained from the Karo community. The result of this research is that the government is participating in developing the attraction for tourist attractions in Berastagi, namely the fruit market.  

Empowering MSMEs is crucial for boosting the national economy in the contemporary industrial revolution age. The methods for fostering invention and creativity among housewives in RW 02, Rungkut Kidul Village, are covered in this study. Housewives contribute to the family's financial stability. Women labor to obtain economic stability in the face of uncertain economic situations. And MSME performers make up the bulk of the female cast. By incorporating digital marketing into their product offerings, MSME actors based in RW 02 Rungkut Kidul are attempting to raise the caliber of their output. Furthermore, the bulk of business owners have implemented business legitimacy, MSME actors. But there's a problem: only a small percentage of MSMEs have.