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Micro, Small, and Medium Enterprises (UMKM) play a crucial role in driving local economic growth, particularly in the food and beverage sector. However, many UMKM, such as Cipta Rasa Mulya, still face significant challenges in adopting modern marketing approaches to expand their reach and enhance their competitiveness. This community service program focuses on addressing two major issues: the lack of effective digital marketing utilization and the weak brand identity—especially in packaging design—of the dairy products produced by the UMKM. Through a structured and intensive training program, this initiative aims to provide UMKM actors with comprehensive knowledge and practical skills in rebranding and digital marketing. The activities include workshops on digital branding strategies, hands-on mentoring sessions for social media management, product photography, and brand storytelling, as well as ongoing evaluations to monitor progress and implementation. The expected outcomes of this program are multifaceted, including improved brand awareness among consumers, more attractive and informative packaging, increased product variety, and broader market reach through the use of digital platforms such as Instagram, TikTok, and e-commerce channels. By enhancing the UMKM’s ability to present their products professionally and utilize social media for marketing purposes, this program supports the development of more competitive and sustainable business practices. In the long term, it is anticipated that such interventions will not only increase the visibility of Cipta Rasa Mulya’s dairy products but also strengthen their position in both local and national markets. Ultimately, this initiative highlights the importance of combining technological adaptation with creative branding in empowering UMKM and stimulating inclusive economic growth.

The rapid development of information technology has had a significant impact on various sectors of life, including micro-enterprises such as meatball stalls. Amidst increasingly fierce competition and the need for operational efficiency, many micro-enterprises are shifting from manual management systems to digital systems. This study aims to explain the background, objectives, and benefits of utilizing information technology in managing meatball stalls, with a focus on the implementation of the Odoo application as a business management solution. Odoo is an open-source Enterprise Resource Planning (ERP) system that offers various functional modules such as Point of Sale (POS), inventory management, accounting, and Customer Relationship Management (CRM). Through the implementation of Odoo, meatball stalls can manage various operational aspects in an integrated manner, from recording sales transactions, managing raw material stock, financial reporting, to customer relations. The results of this technology implementation show significant improvements in data recording accuracy, service speed, and ease of decision-making based on accurate and real-time data. In addition, this technology also provides opportunities for stall owners to develop their businesses more professionally and competitively. Thus, the integration of information technology like Odoo not only improves efficiency and productivity but also contributes to economic growth by strengthening the micro-enterprise sector. This digital transformation is expected to be a strategic step in realizing a modern meatball stall that can compete in the digital era.

This study aims to analyze the influence of Product Quality, Price, Sales Promotion, and Advertising on consumer purchasing decisions on the Bukalapak online store platform. This study used a quantitative approach with descriptive methods, aiming to illustrate the relationships between variables based on empirical data. Primary data were obtained by distributing questionnaires to 120 respondents who were active Bukalapak users in the West Medan District. The data analysis technique used was multiple linear regression with the aid of SPSS software to determine the effect of each independent variable on the dependent variable. The analysis results indicate that, partially, the variables Product Quality, Sales Promotion, and Advertising have a positive and significant influence on purchasing decisions. This means that the higher the product quality, the more effective the promotion, and the more attractive the advertisement, the greater the likelihood of consumers making a purchase. Conversely, the variable Price showed a negative and significant influence, indicating that inappropriate pricing can reduce purchase intention. Simultaneously, all four variables have a significant influence on purchasing decisions. The Adjusted R Square value of 70.4% indicates that this research model is able to explain 70.4% of the variation in purchasing decisions, while the dependent variable is influenced by factors outside the model. This study recommends that Bukalapak continue to improve product quality, develop competitive pricing strategies, strengthen promotions, and create creative advertising. Further research is recommended to consider additional variables such as product reviews, brand image, and service quality to enrich the analysis.

This study aims to determine the effect of asset structure, sales growth, and firm size on capital structure at PT Martina Berto Tbk during the period 2014–2023. The data used in this research is secondary data, namely the financial statements of PT Martina Berto Tbk over the past ten years, obtained from the company's official website (www.martinaberto.co.id), in the form of balance sheets and income statements. The analytical methods used include classical assumption tests, multiple linear regression analysis, and hypothesis testing, conducted using SPSS version 20. The results show that asset structure, sales growth, and firm size each have a significant partial effect on capital structure. Furthermore, asset structure, sales growth, and firm size simultaneously have a significant effect on the capital structure of PT Martina Berto Tbk..

This study aims to determine the effect of profitability (X1) and sales growth (X2) on earnings management (Y) with financial distress (Z) as a mediating variable. The population in this study are property and real estate companies listed on the Indonesia Stock Exchange for the period 2020-2023. The sampling technique for this study used purposive sampling so that a total of 92 data could be processed. The data analysis technique in this study uses path analysis using SPSS software version 25. The results showed that profitability has a negative effect on earnings management and sales growth has a positive effect on earnings management. Profitability has a positive effect on financial distress, while sales growth has no effect on financial distress. Financial distress has a positive effect on earnings management. The results of the mediating variable test using path analysis show that financial distress is able to mediate the effect of profitability on earnings management, while financial distress is unable to mediate the effect of sales growth on earnings management.

This study aims to analyze the influence of capital structure, profitability, and sales growth on firm value in the consumer non-cyclicals sector listed on the Indonesia Stock Exchange (IDX) during the 2018–2023 period. A quantitative research method was employed. The sample consisted of 62 companies selected through purposive sampling, based on the criterion of consistently publishing annual financial reports throughout the study period. The data analysis technique used was panel data regression with the aid of EViews software. The results indicate that capital structure, as measured by the Debt to Equity Ratio (DER), has a positive effect on firm value. Profitability, measured by Return on Equity (ROE), has a negative effect on firm value. Sales growth has no significant effect on firm value. Additionally, firm size as a control variable does not affect firm value.

Penelitian ini bertujuan untuk mengelompokkan penjualan berbagai merek beras di UD. Nainggolan menggunakan algoritma K-Means Clustering. UD. Nainggolan merupakan usaha yang bergerak di bidang penjualan sembako, termasuk beras dari berbagai merek. Permasalahan utama yang dihadapi adalah kesulitan dalam memahami tren penjualan dan preferensi pelanggan, yang berdampak pada pengelolaan stok dan strategi pemasaran. Penelitian ini memanfaatkan data penjualan dari Maret 2024 hingga Februari 2025, dengan fokus pada 9 merek beras. Data dianalisis untuk diklasterisasikan ke dalam 2 kategori:, laris, dan kurang laris. Hasil dari penelitian ini adalah sebuah sistem berbasis web yang dibangun menggunakan PHP dan MySQL, yang mampu mengelompokkan penjualan beras berdasarkan algoritma K-Means. Sistem ini diharapkan dapat membantu pihak manajemen dalam pengambilan keputusan terkait pengelolaan stok dan strategi penjualan yang lebih efisien dan tepat sasaran.

Marketing communication is a tool or medium used by a company or business person to increase the number of visitors. The aim of this research is to explain the marketing communication strategies to enhance sales at PT. Bintang Mas Mitra Amanah. This research utilizes qualitative methods. The data obtained comes from three informants. The data sources used in this study are observation, interviews, and documentation. In this research, data analysis is performed using qualitative methods, starting with reviewing all available data from various sources, namely interviews, observations recorded in notes, and personal documentation, including photographs. The stages in the data analysis process include data reduction, data presentation, and conclusions or verification. The results obtained from this study indicate that marketing communication strategies play a crucial role in the business world, especially in the field of social media. PT. Bintang Mas Mitra Amanah has a significant amount of sales derived from social media. In conclusion, social media plays an important role in the business world.

Pengelolaan rantai pasok dengan menggunakan metode E-SCM untuk mengoptimalkan persediaan Toko Nadira dapat meningkatkan persediaan yang efisien. Permasalahan yang terjadi pada Toko Nadira adalah proses pencatatan barang, pengelolaan persediaan dan pemesanan ke Supplier masih manual dengan menggunakan buku catatan. Dengan adanya teknologi, Toko Nadira dapat memanfaatkannya dengan baik dengan menggunakan website, website ini mampu mempermudah proses pencatatan barang, monitoring persediaan, dan meningkatkan keakuratan dalam proses pemesanan barang ke Supplier serta update stok secara real-time, Metode penelitian yang digunakan meliputi analisis kebutuhan, perancangan sistem, implementasi, dan pengujian aplikasi. Hasil penelitian menunjukkan bahwa website E-SCM yang dikembangkan telah berhasil meningkatkan efisiensi operasional Toko Nadira, mengurangi resiko kehabisan stok, dan mempercepat proses restocking. Selain itu, sistem ini juga dapat diintegrasikan dengan laporan penjualan dan pembelian, yang memungkinkan pemilik Nadira Store untuk melakukan analisis data yang lebih mendalam.

Senia, bisnis penjualan bahan bangunan seperti semen, keramik, pasir, dan besi, menghadapi kesulitan dalam memilih pemasok terbaik karena keterbatasan informasi dan metode evaluasi yang subjektif. Hal ini menyebabkan pemilihan pemasok yang tidak optimal, seperti pemasok yang sering terlambat mengirimkan barang atau menyediakan bahan berkualitas rendah. Akibatnya, operasional usaha terhambat, biaya meningkat, dan kepercayaan pelanggan menurun. Persaingan ketat di industri ini membuat layanan buruk akibat pemasok yang tidak tepat berisiko membuat pelanggan beralih ke kompetitor. Dengan menerapkan sistem menggunakan Metode Analytic Hierarchy Process (AHP) dan Multi-Objective Optimization by Ratio Analysis (MOORA) pada sistem rekomendasi berbasis website. AHP membantu merangking kriteria dan subkriteria secara sistematis, sementara MOORA efektif dalam menyeleksi alternatif terbaik. Kombinasi kedua metode ini terbukti meningkatkan efisiensi dan akurasi dalam seleksi pemasok, mengurangi waktu evaluasi manual, dan menghindari subjektivitas dalam pengambilan keputusan. Dengan sistem ini, UD. Senia dapat memastikan ketersediaan bahan berkualitas dengan harga kompetitif, menjaga posisi pasar, dan meningkatkan daya saing.

This study highlights the importance of accurately calculating the Cost of Goods Sold (COGS) as a foundation for strategic decision-making in the operations of Micro, Small, and Medium Enterprises (MSMEs), specifically focusing on the business "Mie Ayam Bakso Mas Pri" located in Cikarang. The issue addressed is the challenge faced by MSMEs in accurately calculating COGS, which stems from a lack of knowledge, hidden or overlooked costs, and limited access to appropriate calculation methods. The primary objective of this research is to identify the cost components that influence COGS and to explore the implementation of calculation methods in a meatball processing business. This study employs a qualitative approach with a descriptive method. Data was collected through direct observation, interviews with the business owner and other relevant informants, and document analysis. The sources of data include primary data obtained directly from the MSME "Mie Ayam Bakso Mas Pri" and secondary data from various relevant literature. The research was conducted in the South Cikarang area, Bekasi Regency. The results from the methods used are expected to provide deeper insights into COGS management strategies in culinary sector MSMEs and their impact on operational efficiency and pricing decisions.

Teknologi yang berkembang saat ini sangat berpengaruh pada proses bisnis penjualan, sistem offline mulai ditinggalkan dan mulainya sistem baru yaitu penjualan secara online melalui media elektronik. Hal ini berdampak pada Persaingan usaha antar Perusahaan semakin tinggi oleh karena itu salah satu usaha penjualan produk pakaian kaos toko Alpis dimana masih menggunakan cara konvensional berusaha meningkatkan penjualan dengan menerapkan sistem baru yaitu penjualan secara online melalui website. Sistem penjualan ini menjadi cara dalam meningkatkan pemasaran dan penjualan. Dalam merancang website E-commerce ini peneliti menggunakan metode waterfall yang akan diterapkan dalam Rancang bangun sistem informasi e-commerce pada toko Alpis. Dalam penerapan nya Metode Waterfall terdiri dari beberapa tahap yaitu planing, analisis, design, dan implementation. Penelitian ini diharapkan dapat membantu perusahaan dalam meningkatkan penjualan dengan kemudahan pembayaran dengan midtrans dan mampu menjadikan sistem informasi di perusahaan menjadi lebih baik. Kata Kunci: e-commerce, sistem informasi, & waterfall.

This study examines the impact of boycott actions on changes in company performance, including stock prices, trading volume, and sales, among Israel-affiliated companies listed on the Indonesia Stock Exchange (IDX) in 2023. Using an event study method with a 60-day observation window (H-30 to H+30), the research found a significant decrease in stock price, changes in trading activity, and varying effects on sales. The findings indicate that boycotts, as social movements, can influence market sentiment and investor decisions, especially under the backdrop of global political conflicts.

The purpose of this research is to analyze the relationship between financial performance, green accounting, and capital structure. The research covered 72 food and drink producers that were listed on the BEI in the years 2019–2022. Twenty businesses were chosen through a purposeful sampling process. Multiple linear regression analysis of secondary data is performed in SPSS 26. According to research, green accounting helps companies improve their financial performance by financing large environmental costs. Financial performance is impacted by capital structure, which in turn increases profits and debt levels. Revenue growth, however, has no bearing on bottom-line results

The purpose of this study is to determine the effect of Sales, total debt, and working capital on net profit. The data used are existing data sources, both internal and external data that can be published. The data used are financial reports of food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the period 2020-2023 with a total of 96 data. The analysis method shows that partially sales and total debt do not affect net profit. Working capital has a positive effect on net profit.

The automotive industry is a strategic sector that plays a crucial role in national economic growth. Facing rapid digital transformation, automotive companies are increasingly adopting Business Intelligence (BI) systems to facilitate a data-oriented decision-making process. This study aims to explore the implementation of BI in XYZ, one of Indonesia’s largest car manufacturers. Using a descriptive qualitative approach through literature review, the research highlights how BI dashboards enable real-time analysis of vehicle sales trends, regional performance, and product models. The findings indicate that BI significantly enhances strategic planning, marketing accuracy, and operational efficiency. Visual tools such as Tableau provide centralized dashboards that facilitate faster insights, enabling companies to adjust production and distribution strategies based on data patterns. The study concludes that BI is not merely a visualization tool but a vital element of the digital transformation strategy in the automotive sector.

The business product discussed by the author is coconut chips. Coconut chips are products made from white, crispy and sweet coconut flesh and have a distinctive coconut smell. In general, this product is made from coconuts aged 7-8 months, consumed as snacks or dried foods. The purpose of making coconut chips is to be an alternative for the community as a snack product that has high nutritional value. In addition, it can increase the utilization of young coconuts and can be an alternative business opportunity so as to create new jobs. The stages used in the implementation of the coconut chip business program include preparation, market research and product formulation, as well as marketing strategies.

The study aims to analyze the influence of affiliate marketing sales techniques on product selling power at Toko Pedia. In today's digital era, this technique is increasingly relevant, especially with the increasing number of internet users who prefer to shop online. This study focuses on analyzing the effectiveness of affiliate marketing techniques in increasing product sales in encouraging increased product sales volume and identifying the determining factors that influence it. This study utilizes a qualitative survey method with data collection through questionnaires distributed to affiliates.The method applied is a qualitative survey with data collection through questionnaires addressed to affiliates and consumers at Toko Pedia. The findings of this study are expected to provide important insights for business practitioners in designing more effective marketing strategies and increasing competitiveness in the digital marketplace.

Manual transaction and stock recording at Ubay Galon causes various issues, such as data loss, record inaccuracies, and lack of real-time access. This study aims to design and develop a web-based sales information system to improve operational efficiency and data accuracy. The research was conducted at Ubay Galon, South Tangerang, using the Waterfall development method. Data collection techniques include observation, interviews, and literature studies. The system was designed using UML and implemented with web technologies. The result is a sales information system that records transactions, manages inventory, and generates automatic and real-time reports. The system also enhances data security with login and automatic backup features. In conclusion, the system effectively supports the digital transformation of Ubay Galon's business processes.

This study aims to understand the influence of human resource management (SDI) and sales digitalization on improving the performance of MSMEs, especially in the donut business in the Tuasan area. According to the results of interviews and direct observations, Donat Tuasan MSMEs face major obstacles in the use of digital technology, such as low digital literacy and lack of understanding of digital payment systems such as QRIS and food delivery service platforms such as GoFood and GrabFood. In an effort to improve business performance, human resource empowerment is very necessary, including education on the use of digital technology and the development of business actors' competencies in managing businesses in a modern manner. The implementation of a cashless payment system and the use of digital platforms are expected to be able to expand market reach, increase transaction efficiency, and improve the competitiveness of MSMEs in the digital era. This study emphasizes that the success of MSME digital transformation is highly dependent on effective SDI management and continuous support from various related parties.