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Sindhu Rakasiwi; Candra Irawan; Cahaya Jatmoko; Lalang Erawan; Suprayogi Suprayogi

Jurnal Inovasi Sosial dan Pengabdian 2025 Lembaga Pengembangan Kinerja Dosen

The COVID-19 pandemic has triggered a transformation in online learning, requiring teachers and lecturers to adapt to educational technology, including Virtual Reality (VR) Tour. However, limited understanding and motivation are the main challenges in implementing this technology. This community service aims to provide practical training in developing VR Tour as an interactive learning media for teachers and lecturers at Rumah Diklat Indonesia. The implementation method involves an online workshop using the Zoom application, which includes a tutorial on creating 360° panoramic photos via Google Street View and processing VR Tour via the Theasys.io platform. Participants also receive technical guidance and hands-on practice sessions. The results show that participants are able to produce VR Tour content for learning, as well as improve their understanding of technology integration in education. This training equips participants with basic skills to develop virtual learning media, expand students' learning access creatively and innovatively. In conclusion, the use of VR Tour has the potential to improve the quality of distance learning, while encouraging educators to continue to adapt to technological developments in the digital era.

Elvan Putra Pratama Ramanovanda; Yoga Putra Pratama

The on-demand economy has transformed consumer expectations, demanding fast, transparent, and efficient services. However, the MSME printing sector in Indonesia is often still hampered by manual processes that cannot meet these demands. This research aims to design and validate an on-demand printing service platform interface that acts as a digital bridge between customer demand and MSME production capacity. Using a User-Centered Design (UCD) methodology, a high-fidelity interactive prototype was designed and validated through usability testing with 20 respondents. The test results demonstrated excellent usability, with an average task completion rate of 93%, an overall relative efficiency of 91.4%, and a user satisfaction score of 88%. These results validate that the platform design focusing on instant ordering flows, real-time price calculation, and a job management dashboard for service providers successfully creates an effective and satisfying user experience. The implication of this research is a validated platform model that can serve as a catalyst for printing MSMEs to adapt to the on-demand economy, increase their competitiveness, and participate in the broader digital ecosystem.

Della Giska Meidiani; Maulina Larasati Putri; Vera Wijayanti Sutjipto

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The rapid advancement of technology has significantly transformed the way individuals communicate, particularly through social media platforms. These platforms, often referred to as part of cyberspace, have facilitated seamless and widespread interpersonal interaction. Social media has become a space where various forms of social activity are displayed, including the phenomenon of self-presentation or "showing off. This study employs Social Penetration Theory, which elucidates the process through which interpersonal relationships evolve from superficial exchanges to deeper, more intimate levels of communication. Central to this theory is the concept of self-disclosure, which is considered a driving force in the development of personal relationships. A qualitative research methodology was adopted, utilizing a descriptive phenomenological approach to explore lived experiences and the subjective meanings behind them. Data were collected through a combination of observations, in-depth interviews, and documentation. The findings reveal that the progression of relational depth among individuals on social media is significantly influenced by the degree of self-disclosure. One notable phenomenon observed is the use of secondary Instagram accounts (often referred to as "second accounts" or "finstas"), which serve as private spaces where users feel more comfortable engaging in authentic self-expression and disclosure.

Wina Puspita Sari; Muria Putriana; Arbifadhil Fikri Anadyar; Ibnu Djauzi; Kalam Mahardika +4 more

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2025 International Forum of Researchers and Lecturers

The advancement of information technology has transformed consumer behavior, particularly in making online purchasing decisions. YouTube, as one of the leading social media platforms, plays a crucial role in delivering product review content. This study aims to determine the influence of YouTube review content from the GadgetIn channel on online purchasing decisions of the TECNO CAMON 40 Pro 5G smartphone. The research employs a quantitative method with an explanatory survey approach involving 100 respondents who viewed the video titled “HP 3 jutaan bisa segila ini...”. The data analysis technique used is simple linear regression analysis using SPSS. The analysis results indicate a significant influence of GadgetIn's review content on purchasing decisions, with an R² value of 0.568 (56.8%), while the remaining 43.2% is influenced by other factors outside this study. The trust dimension (mean 4.115) was the most dominant factor, while the post-purchase behavior dimension (mean 4.11) was the most affected. Thus, it can be concluded that GadgetIn's review content has a positive and significant impact on consumer purchasing decisions.

Dimas Setiawan; Ridho Pamungkas; M. Naf’an; Galang Romadhona

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study examines the potential for digital branding transformation of Mitra Havana Sulung Mandiri, a construction service company in East Java, through the utilization of TikTok as a promotional platform. Using observations and interviews, the research identified strong visual content opportunities from the company’s activities, such as documenting construction progress, showcasing before-and-after project visuals, and sharing client testimonials. These elements offer significant storytelling potential for engaging online audiences. However, several internal barriers hinder optimal implementation. These include limited digital literacy among staff, inadequate content creation tools, and the absence of standardized procedures for producing and publishing content. Externally, skepticism toward social media marketing in the construction sector and the unpredictability of TikTok’s algorithm also create challenges. Thematic analysis revealed three primary needs: maximizing existing visual assets to create compelling narratives, enhancing internal capacity through targeted digital training, and developing a culture that supports continuous digital engagement. To address these, the study proposes an initial strategy involving educational content, behind-the-scenes videos, and a clear content production guide. In addition, it suggests forming a dedicated social media team, running a 30-day continuous content campaign, and collaborating with local creators to expand reach. These recommendations align with existing literature on the role of short-form video in increasing brand awareness, credibility, and trust in service-oriented industries. By integrating strategic content planning, capacity building, and consistent online engagement, construction SMEs can position themselves competitively in the evolving digital marketplace. The case of Mitra Havana Sulung Mandiri demonstrates that even in traditionally offline industries, leveraging TikTok can offer a pathway toward brand differentiation and long-term audience growth.

Rahmat Ibnu Iman; Silvi Maerosa; Siti Ayu Nurfadillah; Wasis Haryono

Repeater : Publikasi Teknik Informatika dan Jaringan 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

A web-based budget management information system is a modern solution for efficient school financial administration. This system facilitates the process of budget recording, monitoring, and reporting, leading to faster, more precise, and accurate work. SMK Tunas Pemuda, as a vocational high school, currently manages its budget manually, which is prone to recording errors, data loss, or damage. These issues include managing income from various sources, allocating expenditures, and generating accurate financial reports. Given these challenges The study focuses on designing and implementing a digital platform for managing school budgets. budget management financial system application at SMK Tunas Pemuda. This application is designed to simplify the budget management process, from recording every income and expenditure transaction, monitoring fund allocation, to printing budget reports and transaction proofs. The Waterfall development method is used to develop this application systematically and structured through planning, analysis, design, implementation, and testing phases. Based on the test results, the system has been successfully created and proven 100% compliant with user expectations, simplifying the budget management process, and increasing effectiveness and efficiency. This application also allows for printing budget reports and transaction proofs for both income and expenditure.

Ciek Julyati Hisyam; Mayang Puti Seruni; Diva Kayla Nazwa Anas; Faridah Faridah; Nindia Monita Br Ginting +3 more

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The phenomenon of teenage brawls in the Manggarai area, South Jakarta, reflects deviant actions influenced by social and cultural conditions in society. These disputes are triggered by a number of factors, such as competition between groups, lack of parental supervision, limited access to positive activities, and provocations carried out through social media platforms. In this case, Robert K. Merton's anomie theory is applied to analyze how the mismatch between social goals and legitimate means drives teenagers to take the path of violence in order to gain social recognition and group solidarity. This study applies a qualitative descriptive approach using in-depth interview techniques and participant observation of community leaders in RW 04, RW 05, and RW 12. The research findings show that brawls in Manggarai are more than just juvenile delinquent behavior, but are a form of response to social pressure and lack of opportunities for self-realization. The social consequences of these brawls include psychological trauma, social stigma, and disruption to the stability of the surrounding environment. However, the local community has tried to prevent this by implementing a religion-based approach, skills training, and strengthening coordination between regions. This study emphasizes that structural interventions and community-based approaches are key to addressing the root causes of brawls in a comprehensive and sustainable manner.

Septa Aryanika

Jurnal Ilmuan Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

This research aims to explore students’ perceptions of the use of e-learning in English teaching activities. The study was conducted to understand how students respond to and engage with digital learning platforms during their English classes, especially in the context of increasing reliance on online education. Using a qualitative approach, data were collected through questionnaires  from college students. The findings reveal that most students perceive e-learning as a helpful tool that offers flexibility, access to various resources, and opportunities for independent learning. However, challenges such as lack of motivation, technical issues, and limited interaction with teachers were also identified. Overall, while students acknowledged the benefits of e-learning in enhancing their English skills, they also emphasized the importance of combining it with traditional face-to-face instruction for more effective learning outcomes. This study highlights the importance of improving digital infrastructure and instructional design to ensure that e-learning is both effective and engaging in English education

Joko Adi Pradana

Jurnal Budi Pekerti Agama Buddha 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study explores the role of Vihara Buddhagaya Watugong as a center for the revival of Buddhism in post-independence Indonesia. The main objective is to understand how this vihara contributed to the revitalization of Buddhism through historical, cultural, and spiritual lenses. A qualitative descriptive approach was employed, involving archival research, in-depth interviews, architectural observation, and oral history. Findings reveal that Vihara Buddhagaya Watugong serves multiple functions as a place of worship, cultural hub, and interfaith dialogue platform. Its architectural features, such as the Avalokitesvara Pagoda and other sacred elements, illustrate a fusion of Buddhist values and local wisdom. The vihara actively engages in education, tradition preservation, and the strengthening of Buddhist religious identity within a multicultural society. These results suggest that the revival of Buddhism in Indonesia is not solely a spiritual phenomenon but also contributes to the national narrative of cultural identity and social harmony. Thus, Vihara Buddhagaya Watugong stands as a significant symbol of religious revitalization, cultural heritage, and social cohesion in modern Indonesia.

Dian Heryani; Detya Wiryany; Ridma Meltareza

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Advances in digital technology have brought significant changes in the way local brands build their brand image and positioning in the market. Social media is one of the main platforms used in marketing communication strategies because of its ability to reach a wide and interactive audience. This research aims to analyze the marketing communication strategy implemented by Daclen, a local fashion brand from Bandung, in shaping sales positioning through the Instagram account @Daclen.id and its official website. The research method used was qualitative descriptive with data collection through in-depth interviews, observations, and documentation. The analysis was carried out using the Circular Method of SOME (Share, Optimize, Manage, Engage) approach which emphasizes the connection between content sharing, message optimization, communication channel management, and active engagement with consumers. The results show that Daclen has succeeded in developing a simple, yet consistent and targeted digital communication strategy. Instagram is used as the primary medium to strengthen the visual power of brands, through uploading high-quality product photos, promotional videos, and active interaction with audiences. Meanwhile, Daclen's official website functions as a credibility center that provides complete information about products, prices, and after-sales service. The combination of the two creates a well-rounded consumer experience and supports an exclusive perception of the brand. Each stage in the SOME model is executed optimally. The Share stage includes the distribution of creative content with a consistent upload schedule. Optimize is done by adjusting messages according to trends and audience responses. Manage focuses on account management and interaction monitoring, while Engage focuses on building emotional connections through quick responses and interactive content. The implications of this study show that the SOME-model-based digital communication approach can help local brands such as Daclen strengthen their positioning, build an exclusive image, and create long-term relationships with consumers amid increasingly fierce competition in the digital fashion industry.

Ayu Novita Sari; Indah Respti Kusumasari

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Micro Small and Medium Enterprises (MSMEs) are experiencing the impact of the Covid-19 pandemic. The decline in consumer purchasing power is a challenge for SMEs in carrying out their business production. One of the opportunities for MSME actors to survive in the current pandemic is by maximizing online sales. But not a few MSME actors who still do not understand to use online sales. Therefore, it is necessary to empower the community of MSME actors in trying online markets or other options by empowering MSME actors in branding superior products. By using and managing the right digital media, it is hoped that business actors can increase public interest in products. Digital media that can be used include Instagram, Facebook, WhatsApp, Youtube, GrabFood/Go-Food or other platforms. Business actors can also carry out brand awareness offline, that is, they can develop innovations that do not yet exist, such as promotions by distributing brochures, creating attractive menu lists or creating price tags. The approach method used in community service this time is in the form of mentoring business actors regarding the development of MSME business innovations where members go directly to the field. This MSME assistance activity was carried out. The process of SME Mentoring activities is in the form of interviews with business owners to find out the current situation of their business conditions, members help make snack box orders, make banners/banners and price tags as an effort to carry out brand awareness, and members also provide medical equipment in the form of masks, hand sanitizer, and plastic gloves to business managers as a form of attention to always maintain health protocols when interacting with customers.

Sri Mayangsari; Ahmad Fakhruddin Fajrul Islam

Ikhlas : Jurnal Ilmiah Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The development of digital technology has brought a significant transformation in the method of delivering Islamic preaching, one of which is through TikTok social media. Habib Husein Ja'far Al-Hadar emerged as one of the young preachers who utilized this platform effectively with a unique and contextual approach. This study aims to analyze the content of the da'wah message delivered by Habib Husein Ja'far through the TikTok account @huseinjafar. This research focuses on two main problem formulations, namely how the content of the da'wah messages delivered and how the analysis of these messages in the context of da'wah communication. Through the qualitative content analysis method, it was found that Habib Husein Ja'far packaged his da'wah messages with a light approach, relevant to current trends, and used a communicative and inclusive language style. The messages contain moral, spiritual, and social values that are delivered in a brief but impactful manner, so as to attract attention and build closeness with the audience, especially the younger generation. The findings show that a social media-based da'wah strategy with an adaptive and communicative approach can increase the effectiveness of spreading Islamic values in a digital society.

Lina Sahida Br Sinaga; Kayla Dwi Saputri; Julika Putri; Wahjoe Pangestoeti

Kajian Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The National Health Insurance (JKN) program is a strategic initiative by the Indonesian government to ensure accessible and affordable healthcare for all citizens. Based on literature review and analysis of secondary data, the JKN program significantly contributes to reducing direct household health expenditures (Out-of-Pocket/OOP), particularly among low-income and vulnerable populations. However, several challenges remain, including additional outlays for uncovered services such as non-generic medications and inpatient class upgrades, as well as limitations in health infrastructure. Furthermore, the integration of digital technology through the JKN Mobile application demonstrates a high level of effectiveness in administrative efficiency and user participation. This platform has expanded healthcare accessibility and improved user satisfaction, although digital literacy and technological disparities persist. Hence, strengthening technology-based policies and conducting regular evaluations are essential for ensuring the sustainability and equity of the JKN program implementation.

Faisal Lutfi; Rahmayanti Rahmayanti; Muhammad Faiz Hadi; Eddy Eddy

International Journal of Social Welfare and Family Law 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Legal protection of personal health data amidst the rapid digitalization of health services, such as telemedicine, electronic medical records, and online consultation applications is very important. Sensitive health data requires careful management, but in fact, many digital service providers in Indonesia have not implemented adequate security standards. The case of the BPJS Kesehatan participant data leak is a real example of the weakness of the data protection system, coupled with the practice of data misuse by digital platforms without valid consent. The method used is qualitative with a normative legal approach, through a literature study of primary and secondary regulations such as Law No. 27 of 2022 concerning Personal Data Protection (UU PDP), the ITE Law, and related Government Regulations and Permenkes. The results of the study show that although regulations are comprehensively available, implementation in the field still faces serious challenges such as the lack of appointment of Data Protection Officers (DPOs), weak supervision, and low awareness of data protection. Real threats such as cyber attacks, data leaks due to negligence, and misuse by third parties are the main issues. Electronic system providers have a great responsibility in building an information security system, preparing privacy policies, and implementing the principle of "privacy by design".  

Claudia Magdalena Ritonga; Made Sugi Hartono; I Wayan Lasmawan

Presidensial : Jurnal Hukum, Administrasi Negara, dan Kebijakan Publik 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This research aims (1) examine the implementation of restorative justice by the Buleleng District Prosecutor's Office in cases of receiving stolen goods (penadahan) committed through the Facebook Marketplace platform, with a primary focus on the application of restorative justice despite the loss value exceeding the threshold set by prevailing laws and regulations; and (2) identify the considerations used by the Buleleng District Prosecutor’s Office in applying restorative justice to cases of receiving stolen goods conducted via Facebook Marketplace. The research adopts an empirical juridical method with a descriptive approach. Participants were selected purposively using purposive sampling. Data collection techniques included direct observation, interviews with relevant parties, and a review of legal documents, which were then analyzed qualitatively.The findings indicate that (1) resolution through Restorative Justice remains possible even if the loss exceeds IDR 2,500,000, as long as all substantive requirements stipulated in Prosecutor's Regulation Number 15 of 2020 are fulfilled. The decision to terminate prosecution in this case was based on considerations of justice for the victim and the fact that the perpetrator’s level of culpability was not considered severe; and(2) the victim did not object to the act of receiving stolen goods and prioritized the return of their motorcycle, which was successfully recovered in its original condition. The victim also supported the peace process and did not file charges against the alleged receiver.  

Khusnurrijal Khusnurrijal; Ali Mu’tafi; Hidayatu Munawaroh

Reflection : Islamic Education Journal 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This research aims to: 1) Find out how the teacher's strategy in classroom management in learning moral beliefs at MTs of the al istiqomah karya education foundation for Kebumen regency. 2) To find out how the Role of Teacher Creativity in Improving Classroom Management in Moral Faith Learning at MTs of the Al Istiqomah Karya Guna Education Foundation, Kebumen Regency. 3) To find out the supporting and inhibiting factors of Teacher Creativity in Classroom Management in Moral Faith Learning at MTs of the Al Istiqomah Karya Education Foundation in Kebumen Regency. This research uses a qualitative approach where the type of research is field research. The data collection technique uses observation, interview, and documentation methods related to the role of teacher creativity in improving classroom management in learning moral beliefs. The analysis techniques used are data reduction, data presentation and conclusion drawn. The results of the study showed that: 1) Teachers' strategies in classroom management in learning moral beliefs at MTs Al Istiqomah Karya Guna Education Foundation, Kebumen Regency. This includes setting up students' sitting positions every week, forming discussion groups, using learning media such as laptops and projectors, and providing constructive feedback. In addition, there are positive habits such as reading Asmaul Husna before learning begins to create a conducive classroom atmosphere. 2) The role of teacher creativity in improving classroom management in learning moral beliefs at MTs Al Istiqomah Karya Guna Education Foundation, Kebumen Regency. Teachers apply several approaches, such as taking turns seating each week, forming discussion groups, using learning media such as laptops and projectors, and providing constructive feedback. In addition, the habit of reading Asmaul Husna before the lesson starts is also carried out to foster discipline and a religious atmosphere in the classroom. Madrasah heads fully support this strategy by providing training for teachers, including training in the use of digital platforms and learning applications. 3) Supporting and Inhibiting Factors for Teacher Creativity in Classroom Management in Learning Moral Beliefs at MTs Al Istiqomah Karya Guna Education Foundation, Kebumen Regency. 1) Inhibiting factors from teachers. Heavy workloads such as teaching followed by extra-curricular teaching, superior classes or competition classes and other tasks at school that must be completed. 2) Student factors. a) Varying levels of student participation are sometimes an obstacle. Not all students are actively interacting, so it was difficult for me to create a dynamic and creative classroom atmosphere. This makes me have to continue to look for ways to make students more motivated and involved in the learning process. b) Students are difficult to manage or not communicative in the teaching and learning process.

Dhiyaa Ulhaq Rohmatulloh; Adi Soesiantoro; Ghulam Maulana Ilman

Presidensial : Jurnal Hukum, Administrasi Negara, dan Kebijakan Publik 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The Nganjuk Regency Government shows a commitment to strengthen the capacity of MSME actors through activities such as digital training. However, the challenges of digital transformation demand a more adaptive strategy. The omah away program is present as a regional innovation in accelerating the digitalization of MSMEs, in line with the national vision towards the smart economy and digital transformation targets announced in the RPJMN. Based on the theory of Dynamic Governance with 3 variables such as Thinking Ahead, Thinking Again, and Thinking Across, this omah away program offers digital training, business legality facilitation, and marketing through digital platforms. This study highlights how the away house becomes an integrative model that not only provides technical training, but also builds a collaborative ecosystem between the government, business actors, the private sector, communities, education and society. Despite the impact on increasing the participation of digital MSMEs and reducing the unemployment rate, obstacles such as low business legality and online marketing effectiveness are still found. Therefore, critical reflection and cross-actor collaboration are key to the sustainability of the program. These findings strengthen the relevance of Dynamic Governance theory in the context of local-based digital transformation, as well as support efforts to achieve smart economy in areas with growing potential such as Nganjuk Regency.

Arif Dian Pratama; Rahmat Rahmat; Zaitun Qamariah

Perspektif: Jurnal Pendidikan dan Ilmu Bahasa 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This collaborative community service activity aims to improve the learning outcomes of grade IV students at MIN 2 Palangka Raya City using web-based interactive digital books developed by PGMI IAIN Palangka Raya students. This activity is carried out collaboratively, where students design learning media with the guidance of lecturers who also act as expert validators. The activity stage begins with the identification of needs through observations and interviews at partner schools, especially on the theme "Look Around You" in Indonesian language subjects. Students then developed interactive teaching materials that integrated text, images, audio, and other multimedia elements using digital platforms. Media validation was conducted by four expert lecturers with very feasible results: material experts (94%), design experts (96%), classroom teachers (71%), and field trials (91%). The t-test showed a significant increase in learning outcomes (t = 6.60) with an N-Gain score of 1.00 in the high category. This program shows that collaboration between lecturers and students in developing learning media can have a real positive impact on the quality of basic education and can be a sustainable model of academic empowerment.    

Stevy Indah Pratama; Nazaki Nazaki; Khairi Rahmi

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

SP4N-LAPOR is a platform developed by the Ministry of Administrative and Bureaucratic Reform to facilitate the public in submitting complaints, aspirations, and suggestions related to public services. The number of SP4N-LAPOR! reports in Tanjungpinang City was 252 reports from 2019 to 2023. In 2023, the number of reports increased by 73. Based on data and information gathered during the preliminary research, out of the 73 reports, 54 were completed, 12 were processed, and 7 were archived. The increase in the number of reports prompted the researcher to examine the effectiveness of the resolution process. The research question in this study is: How effective is the resolution of public grievances and complaints through online services in the city of Tanjungpinang in 2023? This study aims to analyze the effectiveness of the resolution of public aspirations and complaints online at several agencies in Tanjungpinang City in 2023. The theory used in this study is Campbell J.P.'s theory, which consists of four aspects: program success, target success, input and output levels, and overall goal achievement. The method used is a qualitative approach. The research results from the program success indicators show that the steps taken in verifying and resolving reports are in accordance with the SP4N-LAPOR! SOP. In the target success indicators, the researcher found that all complaint reports for 2023 have been completed. Although there are still some unfinished reports on the SP4N-LAPOR! website, they are still being followed up by the relevant agencies.

Nady Chiquitta Putri Assyieffa; Otong Setiawan Djuharie

Publikasi Para ahli Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study examines the persuasive strategies used by Anies Baswedan in his TEDx speech titled “Governments, Make Public Transport Equitable.” As the Governor of Jakarta, Baswedan delivered the speech on a global platform to advocate for equitable, inclusive, and sustainable public transportation. The research focuses on how he employs Aristotle’s classical rhetorical appeals, namely ethos to establish credibility, pathos to create emotional connection, and logos to present logical reasoning, in order to engage and persuade his audience. Using qualitative rhetorical analysis, the study explores how these appeals are combined and positioned throughout the speech. The official transcript was carefully analyzed to identify statements that reflect each persuasive strategy. The findings show that logos is the most dominant appeal, as Baswedan presents data, measurable goals, and clear policy outcomes. Ethos is conveyed through his position, achievements, and inclusive vision, while pathos emerges in moments where he highlights social justice, the urgency of addressing climate change, and the unifying power of public transport. This research shows that rhetorical appeals in political speeches like Baswedan’s are not applied in a strict sequence but are interwoven to strengthen the overall persuasive impact. The study offers insight into how classical rhetorical strategies are applied in modern communication platforms such as TEDx.