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Rachmat Panca Putera; Muhammad Khairul Amri

Jurnal Insan Pendidikan dan Sosial Humaniora 2025 International Forum of Researchers and Lecturers

This study examines the process of acculturation between Sundanese culture and Islam in the context of cultural transformation in the Sundanese region. The background of the research is rooted in the convergence of traditional values and Islamic influences that have been ongoing since the 14th century, resulting in a harmonious yet dynamic cultural synthesis. The aim of the study is to understand how Islamic values are adapted into Sundanese traditions and their impact on the social identity of the community. A qualitative approach employing participatory observation, in-depth interviews, and documentary study was used to extract rich empirical data. The research findings indicate that acculturation occurs through a negotiation of values across generations, leading to modifications in rituals, symbols, and social practices that preserve the essence of local culture while accommodating Islamic requirements. The implications of this study provide new insights into the adaptive dynamics of cultural interaction in the face of modernization and globalization, and have the potential to serve as a basis for developing cultural preservation policies that are responsive to contemporary changes.

Ghossan Althof; Adi Haironi; Aminudin Jeri Satria

Jurnal Budi Pekerti Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study examines the role of Sirah Nabawiyah learning in shaping students' religious character. Religious character is a fundamental aspect of Islamic teachings that reflects a person's closeness to Allah through attitudes, speech, and daily actions. Sirah Nabawiyah learning not only provides historical insights into the life of Prophet Muhammad but also serves as a holistic character education tool, encompassing relationships with Allah and with fellow human beings. This study employs a qualitative approach using literature study techniques. Data were collected through observation, interviews, and documentation, and analyzed using source triangulation techniques to ensure validity. The results indicate that values such as monotheism (tauhid), honesty, patience, compassion, and obedience to Allah can be instilled through a deep understanding of the life journey of Prophet Muhammad. Additionally, Sirah Nabawiyah learning helps strengthen students' Islamic identity, enabling them to practice Islamic teachings with confidence amid globalization. Thus, Sirah Nabawiyah learning significantly contributes to shaping a generation with noble character, high morality, and the ability to practice Islamic teachings with full awareness and responsibility. Therefore, integrating Sirah Nabawiyah into the Islamic education system is a strategic step in building a strong religious character in students.

Samuel Brian Nanda; Martin Setyawan; Michael Bezaleel Wenas

International Journal of Educational Research 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study discusses the design of a promotional video for Tinctori by implementing marketing 5.0 to enhance the effectiveness of marketing sustainable products. Tinctori is a fashion company that utilizes natural dyes, supporting the concept of sustainable fashion and the Sustainable Development Goals (SDGs). However, its current promotional strategy has not been optimal in capturing the attention of its target audience, particularly the upper-middle-class consumers who are environmentally conscious. The findings indicate that applying cinematography in promotional videos can enhance visual appeal, audience engagement, and understanding of Tinctori’s sustainability values. The designed video showcases the natural dyeing process with artistic, transparent, and emotional visuals, strengthening brand identity and increasing consumer purchase interest. Evaluations from videography experts and the target audience confirm that the video effectively conveys the sustainability message and raises awareness of environmentally friendly fashion.

Fitri Rima Hidayati; Abdul Mujib

Jurnal Publikasi Ilmu Psikologi. 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Entrepreneurial intention is the awareness of individuals that they intend to organize new business ventures and plan to do so in the future. This research aims to see whether entrepreneurial self efficacy, social identity, networking and spirituality together influence entrepreneurial intention. The sample in this research amounted to entrepreneurs who participated in the YukBisnis seminar held in Jakarta and Lampung. Sampling used in this research using non-probability sampling techniques by convenience sampling technique. This research method uses quantitative methods. The validity of the measuring instruments in this research was tested by Confirmatory Factor Analysis (CFA). Data analysis uses multiple regression analysis (multiple regression). The results showed that there was an influence of entrepreneurial self-efficacy variables (searching, planning, marshaling, implementing people, implementing financial), social identity (Darwinian founders: basic social motivation, basic for self-evaluation, frame of reference. Communitarian founders: basic social motivation, basic for self-evaluation, frame of reference Missionary founders: basic social motivation, basic for self-evaluation, frame of reference), networking (content of changed networking), spirituality (meaning, value, transcendence, connecting, becoming ) towards entrepreneurial intention, namely with a large contribution of 30.3%. The results of the test of the proportion of variance from each independent variable indicate that entrepreneurial self efficacy (planning, searching), social identity (Darwinian founders: basic social motivation, besic for self evaluation, missionary founders: basic for self evaluation), networking (networking support ), spirituality (meaning, value) has a significant influence on entrepreneurial intention.  

Desak Gede Suasridewi; Fedianty Agustina; Sri Kamariyah; Widyawati Widyawati; Eny Haryati

International Journal of Social Science and Humanity 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study analyzes the transformation of public services in Surabaya City through the implementation of Digital Population Identity (IKD), focusing on efficiency, effectiveness, transparency, accountability, and public participation. Using a qualitative case study method, data were collected through interviews, observations, and document analysis from policymakers, policy implementers, and the community. The findings show a positive impact of IKD on service efficiency and effectiveness, but challenges remain, particularly related to digital literacy. Transparency has improved due to real-time information access. Accountability has increased through digital complaint features, though staff capacity needs enhancement. Public participation has risen. The study recommends enhancing socialization, digital literacy, technological infrastructure, and staff capacity to maximize the benefits of IKD.

Marta Sriyanti Kaat; Miriam Oktorida Hingmo; Oya Feni B .Maulaka; Paskaria Asamai; Halena Muna Bekata

Student Scientific Creativity Journal 2025 Pusat Riset dan Inovasi Nasional

The research aims to describe the symbolic meaning and cultural values ​​in traditional ceremonies of the Abuy tribe, North Central Alor sub-district, West Lembur Village, Alor Regency. The Abuy traditional ceremony is the identity of West Lembur Village in general as a tourism process that must be preserved by the local community and is a tradition that still survives in the midst of modern progress like this. In this ceremony, there are various positions that are filled with symbolic meaning, such as a sarong woven cloth which has a moko motif which symbolizes the customs of marriage.  This research uses a qualitative descriptive approach. Data was collected through direct observation through interviews with traditional shops and local communities. The research results show that this ceremony not only functions as a religious and social rite, but also as a medium for cultural preservation that strengthens community identity. Values ​​such as togetherness, gratitude and spirituality contained in this ceremony play an important role in maintaining social harmony and establishing human relationships with nature. Preserving this ceremony is important to maintain cultural heritage which has relevance in modern social life.

Rodia Afriza; Rahmat Syaibani; Ikhbal Hidayat Lubis; Nur Anzelina Hrp; Abdul Halim +1 more

Jurnal Publikasi Ilmu Psikologi. 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

The development of social media is currently very rapid and diverse, such as Whatsapp, YouTube. The existence of social media, especially among young people, has given rise to a diversity of uses and images of the identities of its users. Based on the background above, the following problem formulation arises, How do teenagers behave in interpreting the social media Instagram within themselves. And how is the use of Instagram social media in forming self-identity related to social interaction in society. In this discussion the theory used is symbolic interaction theory, where this theory focuses its attention on the ways humans use to shape the meaning and structure of society through conversation. Quoted from George Herbert Mead Symbolic interaction is a theory about how to think about the mind and self. This research uses a qualitative approach with a descriptive case study method. Data was collected through in-depth interviews, observation and literature study. Research subjects were selected (purposively) based on the characteristics of being active users, having more than one account, aged 16-18 years, and consisting of men and women. The research results show that there is diversity in the use of social media, this can be seen from the initial use, patterns of use and the technology used. Then there are various meanings regarding the existence of social media for users, including those related to themselves, family, studies, hobbies, community and work. After that, there are various meanings regarding the self-identity of social media users, and identity construction on social media is carried out through the process of interaction in using social media.

Ajmin, Ajmin; Bryan A. P. Mapatha; Helena Mayesti; Atry Ine

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The Hegong dance is one of the traditional dances that plays an important role in the welcoming procession in Umauta. However, in the midst of modernization, the sustainability of this dance faces challenges, especially in terms of dancer regeneration and community understanding of the cultural values contained therein. This study aims to identify strategies for preserving the Hegong dance and explore its potential for development in the tourism and creative economy sectors. The research method used is a qualitative approach with observation, interview, and literature study techniques. The results of the study indicate that preserving the Hegong dance requires synergy between the community, government, and cultural institutions through cultural education, arts training, and organizing cultural festivals. In addition, the use of digital media and the development of culture-based tourism can be effective strategies to expand the reach of promotion and increase the interest of the younger generation in this dance. In terms of economy, the production and marketing of art products related to the Hegong dance, such as costumes and souvenirs, have the potential to provide economic benefits to the local community. With a sustainable approach, it is hoped that the Hegong dance can continue to be preserved as part of the cultural identity of Umauta and become a tourist attraction that contributes to community welfare.

Udin Nurkholis Huda; Hartoyo Hartoyo; Fitri Ayuningtyas; Fitri Ayuningtyas

Kajian ilmu Hukum, Sosial dan Administrasi Negara 2025 Lembaga Pengembangan Kinerja Dosen

The crime of molestation and sexual intercourse against children is an act that violates social norms of politeness, religion and decency. Article 28b paragraph (2) of the 1945 Constitution of the Republic of Indonesia reads: "Every child has the right to survival, growth, and development and has the right to protection from violence and discrimination" The legal issue of this normative legal research: How is the criminal act of molestation and sexual intercourse against children regulated? What is the form of legal protection for children as victims of sexual acts and sexual intercourse? The crime of molestation is regulated in Articles 289 to 295 of the Criminal Code, Law No. 35 of 2014: It is an amendment to Law No. 23 of 2002 concerning Child Protection, which affirms the prohibition of violence or threats against children (Article 76E) and establishes prison sanctions of between 5 to 15 years for perpetrators (Article 82) and Law No. 12 of 2022 concerning the Crime of Sexual Violence. The form of legal protection for children as victims of criminal acts of molestation and sexual intercourse is Physical and Psychological Protection, Victims' children have the right to physical protection to ensure safety from the threat of the perpetrator, through the arrest of the perpetrator with sufficient preliminary evidence. Psychological protection is provided with rehabilitation, counseling, and psychosocial assistance during the legal process until recovery. 2. Confidentiality of the identity of the victim; 3. Legal and Social Assistance; 4. Restitution and Restoration of Rights; 5. Strict Law Enforcement.

Maharani Dara Dinanti; Rois Nafi`udin; Dewi Maryam; Mahadewi Ratuna Hati; Raditya Hendra Mukti +1 more

Jurnal Pengabdian dan Perubahan Sosial 2025 Lembaga Pengembangan Kinerja Dosen

Micro, Small and Medium Enterprises (MSMEs) play an important role in Indonesia's economic growth. However, many MSME players in Sabatan Hamlet, Ringinanom Village, Magelang Regency, do not have business legality, strong branding, and effective digital marketing strategies. This mentoring program aims to assist MSME players in obtaining a Business Identification Number (NIB), improving branding identity, and utilizing Google Maps as a means of business digitization. The methods used include observation, interviews, mentoring, and evaluation of six MSMEs in Sabatan Hamlet. The results of this program show that the assisted MSMEs have successfully obtained business legality in the form of NIB, have a more professional business logo and banner, and are registered on Google Maps, which increases the visibility of their business. The evaluation of this program also showed a positive response from MSME players, who felt the real impact of the assistance in the aspects of legality, branding, and digital marketing. With this program, it is expected that MSMEs in Sabatan Hamlet can develop more rapidly, increase competitiveness, and contribute more to the local economy. Similar programs in the future need to be expanded so that more MSMEs can benefit, with additional training related to digital marketing strategies and business management.

Achmad Chaedar Yasin Bakhtiar; Rindu Rika Gamayuni; Ahmad Rafinur; Muhtarom Muhtarom; Devi Saputri +1 more

Lampung Tapis is a traditional Indonesian fabric that reflects the rich culture of the people of Lampung. Decorated with gold thread embroidery, Tapis symbolises aesthetic values, philosophy and social identity. In the context of globalisation, Tapis faces challenges in maintaining its sustainability due to the lack of appreciation and access to international markets. This research aims to introduce Lampung Tapis to the global community through promotion in international forums. The methods used included visual presentation, cultural narrative, and physical product exhibition at the Problematic Seminar on Global Accounting in Kyoto, Japan. The results of the activity showed an increase in participants' appreciation of the beauty and cultural values of Tapis Lampung, as evidenced by the audience's high interest in this fabric as a cultural symbol and business opportunity. The cultural story-based marketing strategy is an effective approach in introducing Tapis in the global market, while supporting its economic sustainability. In addition, cross-cultural collaboration and the use of digital platforms are seen as important for expanding market networks. By combining tradition and innovation, Lampung Tapis has great potential to become an Indonesian cultural icon at the international level. This research recommends strengthening synergies between the government, local artisans and the private sector to support the promotion and regeneration of Lampung's Tapis industry. This step will not only preserve the cultural heritage but also improve the welfare of the artisan community.

Wirma Fitri; Lucy Fridayati; Cici Andriani; Wiwik Indrayeni

Jurnal Teknologi Pangan dan Ilmu Pertanian 2025 International Forum of Researchers and Lecturers

This research raises the theme of the existence of traditional Minangkabau food, specifically Lapek Barajuik among the Pakandangan community, to understand how well this food is currently thriving.  The main question posed is how to maintain its existence amidst the advancement of the times.  This research aims to describe the existence of this food and identify the obstacles faced by the community in enhancing its existence.  The method used is qualitative research with a descriptive approach, through data collection from observation, interviews, and documentation.  Data analysis was conducted through data collection, reduction, display, and verification.  The research results show that Lapek Barajuik plays an important role in the culture of the Pakandangan community, known for its unique shape and taste, as well as being a symbol of identity and ancestral heritage.  Although there is interest from the community, including the younger generation, this food faces challenges such as competition with modern foods, seasonal nature, and lack of technological utilization in promotion.  In conclusion, the existence of Lapek Barajuik among the Pakandangan community, especially the older generation, is still preserved.  They appreciate this food as an important part of the culinary tradition.  Its appeal, especially its unique shape, creates a special impression when a son-in-law brings this food as a gift to the in-laws' house, making it symbolic in the family visit tradition.  On the other hand, the interest of the younger generation in it has declined due to the abundance of modern food variations, although they still like this dish, as evidenced during certain events where Lapek Barajuik became a choice and was favored by the community.

Nina Kurnia Hasanah; Dianti Nabila; Nina Nina; Maria Yovinda Paska; Novia Wulandari +1 more

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This research examines the conflict between Indonesia and Malaysia over the claim to batik as a cultural heritage. Batik, a traditional art form from Indonesia, has long been an important cultural symbol. However, Malaysia’s claim to batik has sparked significant controversy and tension between the two countries. The study emphasizes the importance of understanding cultural heritage disputes in the context of international relations, as they not only involve cultural pride but also economic and diplomatic factors. Using a literature review method, this study analyzes secondary data from books, articles, and scholarly journals to understand the background, developments, and resolutions of this conflict. The key findings highlight Indonesia's successful effort in registering batik as part of UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2009, which provided international recognition and protection for batik. Additionally, the study explores the legal frameworks, including both soft and hard law, that help protect cultural heritage from such claims. The resolution process demonstrates the role of international diplomacy and legal measures in addressing disputes over cultural heritage. The research concludes that while cultural similarities between Indonesia and Malaysia complicate matters, a diplomatic approach supported by international law and UNESCO’s mediation has helped safeguard Indonesia's cultural identity. This study underscores the importance of cooperation in preserving cultural heritage and the essential role of international organizations in managing such conflicts.

Achamad Zaenal Abidin; Alviana Maqsurotullaeli; Rizka Ekawati; Njaib Ubaibur Rohman; Astutining Dyah Wulandari +9 more

Jurnal Pengabdian Masyarakat Terapan 2025 Lembaga Pengembangan Kinerja Dosen

In the rapidly evolving digital era, digital marketing strategies are crucial for the sustainability and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). This study focuses on the implementation of digital marketing strategies for promoting MSME honey products from Wana Apis in Wonotirto Village, Temanggung Regency. The research employs a qualitative descriptive method through observation, interviews, and document analysis. The findings indicate that utilizing social media, websites, SEO optimization, email marketing, and collaborations with influencers significantly enhance product visibility and sales. Additionally, mentoring MSME actors in product branding, such as logo design and packaging renewal, strengthens product identity in the digital marketplace. By adopting the right strategies, MSME Wana Apis Honey has the potential to compete in an increasingly competitive market and achieve sustainable business growth.

Kayla Nazwa Sabilla; Muhammad Ibnu Ismail Lubis

GARUDA : Jurnal Pendidikan Kewarganegaraan dan Filsafat 2025 International Forum of Researchers and Lecturers

Pancasila is the state ideology that is the main foundation in the life of the nation and state in Indonesia. As the nation's ideology, Pancasila contains noble values ​​that reflect the diversity of culture, religion, and traditions of Indonesian society. This study aims to analyze the role of Pancasila as the basis of the Unitary State of the Republic of Indonesia (NKRI) in maintaining unity, justice, and diversity amidst the challenges of globalization and socio-political dynamics. The method used is a literature review with a descriptive-analytical approach to explore the relevance of Pancasila in the current context. The results of the study show that Pancasila remains a solid guideline in facing various challenges, such as disintegration, radicalism, and identity crisis. Therefore, strengthening the understanding and implementation of Pancasila values ​​in everyday life is an urgency that must continue to be improved in order to maintain the integrity of the NKRI. This study recommends more intensive education and socialization efforts of Pancasila values ​​for the younger generation as the nation's successors.  

Muhammad Saefullah; Puji Wahyuningtyas; Afrokha Najia; Sari Warassati; Dian Sulistiyaningrum +10 more

FUNDAMENTUM : Jurnal Pengabdian Multidisiplin 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Dhikr, as a spiritual practice inherent in Islamic tradition, comes in various forms and manifestations in the archipelago. One tradition that attracts attention is Dzikir Fida', a rite that is deeply rooted in the local wisdom of the people of Jetis Hamlet, Menggoro Village, Temanggung. This study examines in depth the existence of Dzikir Fida' as a manifestation of communal spirituality that lives and develops in the hamlet.Dzikir Fida', which consists of two main variants-Sughra and Kubra-is a collective practice that aims to ask for forgiveness and penance for the deceased. This tradition not only serves as an expression of condolences, but also as a means of strengthening social cohesion and reinforcing communal identity. Through the approach of religious phenomenology and symbolic anthropology, this study examines the meaning and significance of Dzikir Fida' in the socio-cultural context of the people of Jetis Hamlet.The results showed that Dzikir Fida' is not just a formal rite, but a living tradition that is lived and practiced collectively. The people of Jetis Hamlet believe that through Dzikir Fida', they not only give spiritual gifts to the deceased, but also instill noble values such as solidarity, mutual cooperation, and spirituality. This tradition becomes a medium for passing on religious values and cultural traditions from generation to generation.This research contributes to the study of the religious practices of Indonesian society, especially in the context of tradition and local wisdom. It is hoped that the results of this research can enrich the repertoire of knowledge about the phenomenology of religion and symbolic anthropology, and become a reference for the development of more in-depth studies on Dzikir Fida' and similar traditions in other regions.

Maria Florida Ferando; Yeremias Bardi; Yohanes Kristianus Firman Raja Mayeli; Maria Mea Rada; Maria Risanti Mude +1 more

Jurnal Ilmuan Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

Socializing and improving literacy movement skills in schools have not yielded maximum results because of the low level of mentoring and training to improve literacy awareness and skills among students and teachers. Many teachers still assume that literacy is the responsibility of Indonesian language subject teachers. In addition, reading materials and texts available in schools have not been optimally utilized to develop students' literacy skills. The purpose of this study was to determine the use of folklore as a medium for strengthening Indonesian language literacy in the world of education. This study used a library research method to analyze the use of folklore as a medium for strengthening Indonesian language literacy. The results of the study showed that folklore has great potential in strengthening Indonesian language literacy. Folklore not only functions as an entertaining medium, but also as an effective learning tool to develop students' reading and writing skills. Through folklore, students can enrich their vocabulary, understand text structures, and improve their understanding of good and correct Indonesian. In addition, folklore also teaches moral, social, and cultural values ​​that are very relevant to students' daily lives. By introducing values ​​such as honesty, hard work, and respect for parents, folklore can educate students to have a good attitude in their lives. Folklore also plays an important role in introducing and preserving local culture, strengthening the nation's cultural identity, and increasing pride in Indonesia's cultural heritage.

Asifa Nuriah Marganingrum; Faqih Purnomosidi

ARDHI : Jurnal Pengabdian Dalam Negri 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Adolescence is a transition period from childhood to adulthood that is vulnerable to various psychological problems, such as searching for identity, social problems, academic pressure, and low self-confidence. Self-love or self-love is an important element in building mental health that is often overlooked, especially among adolescents. Based on the author's observations at MAN 2 Surakarta, it was found that students tend not to fully understand the concept of self-love, so they are vulnerable to social pressure, adakemik, and negative emotions. For this reason, this community service activity was carried out with the aim of instilling an understanding of the importance of self-love, recognizing oneself, and improving students' mental health. The implementation method used in this community service activity has three stages, namely: 1). Planning stage, 2). Implementation stage and 3). Evaluation stage. The results of this community service activity show that students begin to understand the importance of self-love as a basis for mental health. In conclusion, cultivating self-love is very important for adolescents to face psychological and social challenges. The application of this concept is expected to provide long-term benefits for students' mental and emotional well-being, as well as encourage their positive contributions in the social environment.

Mi’rojul Huda; Mubarok Muharam; Mochamad Arif Affandi; Agus Satmoko Adi; Silkania Swarizona +1 more

IJLS (International Journal of Law and Society) 2025 Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

Indonesia's democracy, despite over two decades of progress since the fall of the New Order regime, has faced stagnation and democratic backsliding in recent years. Indicators from institutions such as the Economist Intelligence Unit (EIU), Freedom House, and Varieties of Democracy (V-Dem) consistently highlight a decline in democratic quality. Contributing factors include identity politics, declining electoral integrity, political dynasties, and weak institutional capacities, described as "Low-Capacity Democracy." This study employs a qualitative approach to explore these challenges, including literature reviews, document analysis, and interviews. The findings reveal systemic issues at both institutional and societal levels, including weakened oversight bodies like the Corruption Eradication Commission (KPK), the dominance of executive power, and the rise of transactional politics and political dynasties. Digital challenges, such as disinformation and low digital literacy, also exacerbate these issues. This study recommends comprehensive reforms, such as strengthening independent institutions, enhancing transparency in public fund management, and improving political education to reduce transactional practices. Digital media regulations and technology-based electoral monitoring are also proposed to increase transparency. By addressing these issues, Indonesia can reinforce democratic resilience and foster an inclusive, accountable political system.

Inuk Wahyuni Istiqomah; Ahmad Firmansyah; Mohamad A’ang Fahrurrozi; Lailil Nashofatul Ummah; Tasya Avrillia Frastya +17 more

Jurnal Pengabdian Kepada Masyarakat 2025 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Tanjungani Village,i Kemlagi,i hasi greati potentiali asi ai produceri ofi qualityi Etawai goati milk.i However,i thei lacki ofi producti identity,i suchi asi namei labels,i hindersi competitivenessi ini thei market.i thisi communityi servicei aimsi toi developi ai strategyi fori providingi namei labelsi oni Etawai goati milki productsi toi increasei thei sellingi valuei andi attractivenessi ofi thei product.i Thei methodsi usedi includei datai collectioni throughi interviewsi andi observations,i labeli designi basedi oni locali characteristics,i andi marketi testingi toi evaluatei itsi effectiveness.i Buildingi consumeri trust,i andi creatingi ai morei professionali producti image.i Ini addition,i labelsi thati includei locali identityi strengtheni thei brandingi ofi thei Tanjungani Villagei area.i thisi communityi servicei concludesi thati providingi namei labelsi isi ani effectivei strategyi toi supporti marketingi andi expandi thei reachi ofi Etawai goati milki products.