Publication Search

In marketing communications there is a marketing mix, one of which is promotion. Content marketing is said to be a marketing strategy by creating or creating content that is solicitation with the aim of providing information to potential customers. With a good and appropriate content marketing strategy then create a positive and good image for a product or service brand in order to attract buying interest from target consumers. This study used the Disproportionate Stratified Random Sampling technique (stratified random disproportionate sampling), with the target of students of the Social and Political Faculty of Balitar Blitar Islamic University, a total population of 140 students and a sample of 136 students. Data collection techniques were field observations, literature studies and questionnaires. The results of the research from various tests that have been carried out on 140 respondents to answer the statements that have been submitted, in this study there is a conclusion that the relationship between Marketing Content (X) and Purchase Intention (Y) has a positive or significant effect.

In marketing communications there is a marketing mix, one of which is promotion. Content marketing is said to be a marketing strategy by creating or creating content that is solicitation with the aim of providing information to potential customers. With a good and appropriate content marketing strategy then create a positive and good image for a product or service brand in order to attract buying interest from target consumers. This study used the Disproportionate Stratified Random Sampling technique (stratified random disproportionate sampling), with the target of students of the Social and Political Faculty of Balitar Blitar Islamic University, a total population of 140 students and a sample of 136 students. Data collection techniques were field observations, literature studies and questionnaires. The results of the research from various tests that have been carried out on 140 respondents to answer the statements that have been submitted, in this study there is a conclusion that the relationship between Marketing Content (X) and Purchase Intention (Y) has a positive or significant effect.

This service is based on changes in the mechanism and substance of the implementation of National Selection for Student Admissions (SNPMB). This transition is something new for prospective students and if prospective students do not understand it, it will 0certainly have a bad impact on the readiness of prospective students in participating in the implementation of UTBK-SNBT. The procedure for implementing the service is a sharing session on the implementation of SNPMB 2023, introduction and discussion of the 2023 UTBK-SNBT model questions, as well as an initial ability test on the representation of the 2023 UTBK-SNBT question model based on the latest UTBK-SNBT sub-matter. Then the socialization participants will be given a test to measure their knowledge of the SNPMB 2023 mechanism after the provision of SNPMB 2023 material. The results of this service activity are that more than 90% of prospective university students at SMA Negeri 1 Kefamenanu have understood the mechanism for implementing SNPMB 2023 after participating in the sharing session, based on the ability test, prospective university students do not fully understand the 2023 UTBK-SNBT model questions, and based on the results of the questionnaire, more than 90% of sharing session participants gave a good response to this activity. The results of this activity are important as a measure of understanding of the SNPMB 2023 mechanism and provide an overview of the initial ability of prospective students to answer UTBK 2023 model questions so that follow-up can be known in accordance with these abilities.

Teachers should master various learning methods to improve students' understanding of the subject. The existence of online learning requires them to be able to convey material well to students without going through face-to-face activities and further explanations. Social media can be used in the learning process because it can save and share videos with students without needing to be downloaded and only requires a strong Internet network. One social media that can be used is Instagram that frequently accessed by students, this application can facilitate relationships with people in one direction or two directions, so it can attract and make it easier for students to access subject matter. In this community service implementation, the team provides training to vocational school’s teachers with lectures and questions and answers related to the use of this social media. As a result, teachers can master the Instagram social media application and understand the various features that are used in video tutorial learning media.

The existence of political parties plays a strategic role in the development of democracy and the nation is faced with a number of issues that create a negative impression on these organs, some of which include; first, the problem of involvement of political parties in various cases of corruption and money laundering crimes that have an impact on the fall of public image and trust in the organization; second, the problem of pro and contra accountability of political parties involved in cases of corruption and criminal acts of money laundering before the law; and third, the issue of imposing criminal sanctions on political parties as the subject of corporate offenses known in corruption and money laundering. This research belongs to the typology of juridical normative legal research with secondary data types in the form of primary, secondary and tertiary legal materials. The approach taken includes the comparison, conceptual, statutory, and philosophical approaches, and analyzed descriptively qualitatively through literature. The results of the study show that; first, the justification of political parties as corporations in criminal acts of corruption and criminal acts of money laundering can be seen in five basic perspectives, namely philosophical foundation, juridical basis, historical basis, sociological basis, and political foundation of criminal law; second, the ideal concept of political party punishment as a corporation is carried out with a reconceptualization of the subject of corporate delictions in the affirmation of two types of corporations, namely corporations in the form of private and special corporations or in the form of public with different provisions on punishment arrangements. The need for an amendment to some provisions of the Corruption Law and the TPPU Law related to corporations in accommodating the two types of corporations into a forum for the implementation of ideas, of course issuing a law that contains specific provisions regarding special corporate punishment can be the answer to a myriad of issues regarding criminalization

This study aims to determine the meaning of visual communication da'wah messages contained in uploads of the Instagram account @qomikin in terms of Charles Sanders Peirce's semiotic analysis in which there are 3 illustrative images of each of the main messages of da'wah namely faith, sharia, and morality so that the total images studied totaling 9 illustrative images. The type and research approach used is a qualitative method with a semiotic analysis approach. The data analysis technique used is Charles Sanders' semiotic analysis. The systematics of analyzing illustrative images includes the selection of illustrative images and then used as signs, then the signs found are then used as objects, and finally the objects that have been found in the illustrative images are interpreted and conclusions are drawn about the meaning of the da'wah messages. Aqidah includes the problem of monotheism which doubts Allah SWT as the provider of sustenance for His servants, thinks too much about worldly problems so that they forget to remember death, and finally, humans are sinners and Allah SWT's forgiveness is so wide for His servants who want to repent. Then the sharia-themed da'wah messages include riya issues or showing off good deeds to others through social media, always being tabayyun towards all news or information received, and finally, gentleness is a measure of the quality of a human being. Then lastly, the moral-themed da'wah message includes the problem of a person whose prayers want to be answered immediately but his obligations to God are not carried out optimally, humans as creatures who like to complain but are in a hurry and are even reluctant to pray, and lastly, the luck of humans who do tahajud and the virtues or benefits derived from the midnight prayer. The illustration images and subheadlines used by the Instagram account @qomikin are interrelated and very relevant to the da'wah message conveyed by the da'wah account owner.

The goal of this PKM is to solve partner issues through digital sales applications (digital marketing) so that PPL products can reach a wide number of people. via a participatory approach, activities for farmers are being implemented by working together to develop answers via digital sales methods. Indonesia, like the rest of the world, is going through difficult circumstances. This is because the COVID-19 pandemic continues to spread, causing people's income to fall. As a result, one must be able to comprehend the numerous benefits and roles of using digital tools, motivating citizens and entrepreneurs to use digital tools in all activities. The advancement of digital marketing has an impact on the advancement of product advertising. The strategy employed to attain this goal is discussion combined with direct training at the Luwuk Farmers Association. By always following health rules, keeping your distance, and wearing a mask, this method is deemed in conformity with the goal of this service. It is intended that by participating in this activity, people would gain a better understanding of what it means to use digital marketing to boost corporate competitiveness. The majority of members feel optimistic about carrying out this activity.

Discipline is something related to someone's control of various forms of regulation. The purpose of this research is to direct students so that they learn about good things as a preparation for the future, when they are very dependent on self-discipline. This study uses a descriptive method with a quantitative approach. With a large number of samples ± there are 51 UHAMKA students in the teaching and education faculties of the 2019/2020 academic year. The research instrument used a questionnaire or questionnaire and library literature in the form of journals and books. And this validity approach is tested using construct validity and for this reliability approach using internal consistent reliability testing. The procedure for taking this sample was carried out by systematic random sampling. And the data collection was used by distributing questionnaires which were distributed via Google Formular to students analyzing data for variable and reliable testing using IBM SPSS 26. And using a one-sample t-test statistic. The results showed that: there were 33 students (78%) who had a very high level of discipline. There are 16 students (56-77%) who have a moderate level of discipline. There are 2 students (55%) who have a low level of discipline. Based on the explanation above, it can be said that the level of student discipline is included in the high category. This result is the possibility that students choose good answers or indeed good discipline. Based on the data above, the high level of student discipline shows that students at FKIP Uhamka have good obedience, obedience, and order. This is in line with Susanto's statement (2018) that discipline is influenced by factors including: students following and obeying applicable regulations, self-awareness, educational tools, punishment, exemplary attitude, disciplinary environment, and disciplinary training. However, there are still students who adhere to a low level of discipline (55%). This can be spread by the background of the students themselves who are less disciplined about the rules applied by the university and because there is no awareness about the importance discipline.

Since a long time the problem of juvenile delinquency is very worrying. Because at that time teenagers began to look for identity so that teenagers chose despicable paths. In fact, it often happens that teenagers take actions that result in breaking the law. And also teenagers don't know that the actions they take have risks without them knowing it. So that it is fatal for himself and others. The purpose of this service is to provide them with an understanding so that they know more about themselves in their teens and provide an understanding of what is youth? And what are examples of juvenile delinquency and the consequences arising from the actions that teenagers do. so that when entering their teens they do not commit delinquency which results in harming themselves. This counseling activity was carried out with lectures and questions and answers by providing pre text and post text, which was held in collaboration with the Samiyah Amal Insani Foundation, Bandung City, the implementation of the activity was attended by the foundation's children and the results of the counseling showed a significant increase in information law knowledge and electronic transactions

Clean and Healthy Living Behavior is a set of behaviors that are carried out based on awareness as a result of learning that enables a person or family to help themselves in the health sector and play an active role in realizing personal and family health. the implementation of PHBS in households is the responsibility of every household member. According to Basic Health Research (Riskesdas) in 2013, the proportion of households that met PHBS criteria was 32.3%. The purpose of this education is to increase the knowledge of housewives about problems with PHBS. The methods used in this counseling are pre-test and post-test using questionnaires and question and answer lectures. The results of the pre test for housewives who were present at the extension activities were in the low category (18%) and after being given knowledge counseling the respondents were in the high category (81%). The conclusion regarding this counseling is that there is a very significant increase in knowledge of the respondents before being given education with after being given counseling about PHBS.

The research objectives to be achieved in accordance with the formulation of the problem described above are to find out, analyze and answer the role of Employee Work Ethics on Subjective Well-Being in Family Companies in Indonesia. This study took respondents from all existing employees at PT Surya Polyplas Utama, with a total of 109 people. In carrying out the field, this study took primary data by using a questionnaire. This type of research that will be used is to use quantitative research methods with explanatory methods. The end result of this research is a picture of a causal relationship, so this method uses samples and hypotheses. The analysis technique used is multiple linear regression analysis and path analysis to test the hypothesis. While the classic assumption test used includes Multicollinearity Test, Heteroscedasticity Test, Autocorrelation Test, and Data Normality Test. Overall, the indicators used in this study are valid (because the correlation coefficient is > 0.200 with a significance level of <0.05) and reliable (because the coefficient value of Cronbach's Alpha is > 0.60). The results of the classical assumption test also show that this research has fulfilled, among others 1.) Both regression models are free from multicollinearity; 2.) There is no heteroscedasticity; 3.) There is no autocorrelation in both regression models; and 4.) The residuals of the two regression models are normally distributed. The findings of the analysis using path analysis while answering the hypothesis concluded that the influence of employee work ethics on subjective well-being is significant, with a value of Standardized coefficients Beta 0.746 with a significance level of 0.000.

The role of ICT (Information and Communication Technology) is needed by employees as a provision for them to face the changes and demands of the times in the Industrial Revolution 4.0 era. Operating a computer is a part of hard skills, employees need to have skills in operating programs found in Windows and the program most frequently used is Microsoft Excel. However, to achieve this, companies must overcome several obstacles, such as a lack of quality competence to develop and manage, analyze various high-tech systems Workers who have the competence and skills will be accepted in the world of work in the industrial era 4.0. The output target of this dedication is in the form of training services in the form of information for students about data processing, calculation and data management using the Microsoft Excel application. The method of implementing the activities used is the offline training, discussion, and question and answer method. The results of implementing this community service activity are providing an understanding of the use of the Microsoft Excel application for preparing financial reports and improving the hard skills of Pt employees. Resmar Hartana

Elderly is an age group in humans who have entered the final stages of their life phase. The group that is categorized as elderly will experience a process called the aging process. Indonesia is entering a period of aging population, where there is an increase in life expectancy followed by an increase in the number of elderly people. In Indonesia, there has been an increase in the number of elderly people from 18 million people (7.56%) in 2010 to 25.9 million people (9.7%) in 2019, and can be expected to continue to increase where in 2035 it will be 48.2 million people (15.77%). On the other hand, an increase in the number of elderly people will be a problem if the elderly have health problems. The elderly are a group of people who are susceptible to disease and have different physiological functions from young people, so their treatment pattern becomes more careful. The purpose of this community service activity is to provide outreach and information to the public about the proper and correct use of drugs in Tanjung Pura District, Langkat Regency regarding Provision of Drug and Wise Information on the proper and correct use of drugs. The method of this activity involved the community in Tanjung Pura District, Langkat Regency, namely lectures, distribution of leaflets, and questions and answers. Lectures are presented in the form of power point presentations, distribution of leaflets in the form of brochures followed by a discussion or question and answer session about Wisdom in taking medicine in the elderly. The result of this activity is that in Tanjung Pura District, Langkat Regency understand and are wise in taking drugs, especially in the elderly.

Currently, the business platform model is experiencing rapid development, one of which is in the health sector. The purpose of establishing a platform is to make it easier for consumers to be able to exchange value with one another. The idea for the Beaudy beauty business platform model is to help customers solve their skin problems. Customers who have problems in conducting skin care consultations, starting from price consultations tend to be expensive and don't have time to go to a beauty clinic. So that the results of the validation of the solutions carried out to the informants were the idea of a Beaudy web-based beauty business platform model that could help and answer the problems they were experiencing. These results indicate that Beaudy can be an intermediary teleconsultation medium between consumers and beauty clinics.

Geographically, Nyama Yang Hamlet is located on Moa Island, Southwest Maluku Regency, which has very rich natural resource potential, with the potential for coconut plantations. The right skills training can help increase productivity and create jobs. Answering these problems, the main purpose of this community service activity is to provide education and knowledge to the public about the benefits and process of making VCO. This service activity uses a descriptive method whose implementation begins with a preliminary study, mentoring and guidance, processing and production training, marketing, promotion, and evaluation using pretest and posttest to assess program effectiveness. The results of the questionnaire showed that 20 Nyama hamlet residents who participated in the training activities did not know how to process VCO. 3 people or 15% of residents do not know the benefits of VCO. However, after the activity ended, the results of the questionnaire showed that 100% of the residents of Nyama Hamlet were skilled in processing VCO and understood the various benefits of VCO both in daily life and having a high selling value.

Implementation of Management Control Systems in Improving Employee Work Effectiveness at the National Counterterrorism Agency of the Republic of Indonesia (supervised by Mursalim and Fadliah Nasaruddin). The aims of this study were to determine (1) the adequacy of the management control system (SPM) implementation, and (2) the SPM's role in increasing the effectiveness of the work of employees at the National Counterterrorism Agency (BNPT) of the Republic of Indonesia. This study uses primary data, namely through the distribution of questionnaires. The research methodology used is a qualitative descriptive analysis method. Testing the data using questionnaire answers with a sample consisting of 210 civil servants and TNI/POLRI, 83 PTT and 17 task units of the BNPT of the Republic of Indonesia. Based on the results of the questionnaire testing, it was concluded that the adequacy of the implementation of SPM at the BNPT of the Republic of Indonesia was very adequate. And, the role of SPM in increasing the work effectiveness of employees at the BNPT of the Republic of Indonesia, is very important.

The era of digitalization is growing rapidly, including in the field of education. Educators and students need technology or platforms that support distance learning activities and still have good interaction, so that classes remain not bored or fun and productive. One platform that can answer these challenges is the Canva application. Canva has one of the special services or programs designed for education, namely Canva for Education. This service is designed for educators and students to continue to get a creative, innovative, collaborative and fun learning experience in line with the independent curriculum.The method used in this study is a development research method with a descriptive quantitative approach. This study aims to describe the use of the Canva for Education application by educators as a creative, innovative and collaborative learning medium for students in the current era    

LGBT is increasingly intensifying its global promotion to indoctrinate the audience into being accepted within society. An example of the recent worldwide discussion is the LGBT campaign through the sport of football. Football is the most popular sport in the world, and any phenomenon in football always becomes a topic of discussion in the media. Based on the above issue, the objective of this research is to understand the perception of football fans towards the LGBT support campaign in football. The research subject in this study is the Manchester United Supporters Community in West Sumbawa. The method used is descriptive qualitative. Data collection was conducted through interviews, making the direct answers given by the informants the data source for this study. The research findings indicate that there are two perceptions among the research informants. The first perception is to reject the LGBT campaign in football, while the second perception does not consider the LGBT campaign in football as a problem. The perception of the Manchester United supporters community in West Sumbawa towards the LGBT campaign in football is based on internal and external factors that influence how they interpret and respond to the received stimulus. Internal factors include experience, needs, judgment, and individual expectations, while external factors include physical appearance and environmental situations.

Information and Communication Technology / IC is very important in the era of globalization. At this time, electronic government (e-gov) has begun to develop as an implementation of the use of information and communication technology in regional and provincial governments. One of the E-gov applications in government organizations is the local or provincial government website. Like the Jambi Province Culture and Tourism Office which uses the government's website as the simplest tool for viewing e-Government, the content is still in the form of general information needed by the public as information seekers. The problem is how to manage the web-based Government-to-Citizen (G2C) e-Gov model at the Jambi Province Culture and Tourism Office. Gov at the Jambi Province Culture and Tourism Office. To answer this problem is to use the management function of G.R. terry. This study used an exploratory qualitative research design. The results of the study show that the G2C web-based e-Gov management model at the Jambi Province Culture and Tourism Office is in the second stage, namely maturation. This condition can be seen from the planning, organizing, implementing and controlling in culture and the Jambi Provincial Tourism Office. Obstacles in the management of e-Gov based on the G2C web model at the Jambi Province Culture and Tourism Office seen from the process of planning, organizing, implementing, controlling have not been optimal as a whole. Inadequate human resources, lack of outreach to the community, sectoral ego in several local government agencies, and lack of budget from local government. There have been several improvements and change management in several aspects of planning, organizing, implementing, and controlling. Increasing outreach to the community, having good budget planning, and increasing the ability of employees are suggestions for improvement.

. Land rights are rights that are obtained from a legal relationship between the right holder and the land, including space above the ground and or space under the ground. The understanding of land rights is one of the individual rights to land, namely rights that give authority to the holders of the rights, whether individually or also as a group of people collectively or as a legal entity, to use in the sense of controlling, using and or taking advantage of certain land parcels. Ownership of land must have legal certainty, both customary law and land law or positive law concerning the certainty of land rights as property rights so as not to cause conflict. The method used by the author in collecting data is through surveys, interviews and studies of primary literature (books that talk about soil) and secondary literature (supporting books). Survey is a quantitative research using the same structured questions for everyone, then all the answers obtained by the researcher are recorded, processed, and analyzed.