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In the digital era, the role of information technology in facilitating services has presented both challenges and opportunities for businesses seeking to provide exceptional customer service. To remain competitive and maintain customer satisfaction, businesses need to implement technology in the form of service management and customer management information systems. Using technology, community service endeavors aim to establish a service management information system and consumer management. For employees and clients, assistance is provided through technology transfer, socialization, training, and technical support. The outcomes of this assistance indicate advancements in consumer data management and the implementation of more effective technology. The PKM implementation team at INSTIKI discovered that active participation from partners and customers contributed to the success of the program. Partner participation helps identify actual needs and issues in the use of information systems, enabling mentoring programs to be tailored to user requirements and optimize service quality in the digital era.

This design is designed in such a way as to produce an alternative media for consumers from Velocity Burger & Coffee to know more about the products being sold and what merchandise is provided by Velocity Burger & Coffee. The problem identified is the number of visitors or customers who do not know what products they sell, and what facilities are provided by Velocity Burger & Coffee. To find a way out of the above problems, the SWOT analysis method is used which stands for strengths, weaknesses, opportunities, threats. This method begins with finding and understanding the problems experienced based on data, then proceed with designing the media from the results of previous data analysis, then developing or designing from the initial design, and the final design results are disseminated through several digital platforms or print outs. This design will produce an output, namely media posters, roll up banners as media to convey information regarding products and merchandise sold by Velocity Burger & Coffee. Making media posters and roll up banners has proven effective in increasing awareness and attracting people to buy food and beverage products from Velocity Burger & Coffee. This is evident from the fact that the message conveyed in the poster media is easily understood by the target audience. And besides designing the main media, several supporting media were also designed, such as: Posters, Roll Up Banners, Social Media, Totebags, Accessories, T-shirts, Lighters, and Stickers.

Abstract. In an effort to create customer retention, the company improves product quality, service and purchasing power suitability so that consumers can feel satisfaction in using the product and create barriers to switching to Hanasui products at Beauty Shoppy Jombang. The purpose of this study is to determine the influence in maintaining customer satisfaction and switching barriers to customer retention in customers of Hanasui brand products at Beauty Shoppy Jombang by using quantitative methods. The total population in this study is 150 customers. This study uses multiple linear regression analysis techniques and hypothesis testing. The results of this study indicate that customer satisfaction and switching barriers have a significant effect on customer retention of Hanasui products at Beauty Shoppy Jombang.    

Maju Jaya shop which is located on Jl. Fatmawati Raya No. 74 Semarang City. Toko Maju Jaya itself is engaged in selling computers and accessories. Toko Maju Jaya itself has 7 employees who work as a technician 1 person, marketing 2 people, inventory / warehouse 1 person, shop 1 person and administration 1 person. So far, customers come from the city of Semarang and its surroundings, such as Kendal, Pati, Jepara, Kudus, Demak, Ambarawa, Ungaran and Purwodadi

The rapid development of the internet greatly affects business changes. Many business activities have changed with the availability of the internet today. One of the significant changes in business activity is marketing or marketing. Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating and exchanging products and value with others. Marketing is also the process of designing and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. E-marketing describes company efforts to inform, communicate, promote and market products and services via the internet. Electronic marketing utilizes network technology to coordinate market share research, assist product development, develop strategies and tactics to attract customers, provide online distribution. This web-based marketing system with SMS Gateway facilities can assist companies in capturing new customers and providing optimal service to existing customers. This web-based marketing system with SMS Gateway facilities will later be integrated with a database that will store the required data. Packaging is an important marketing tool, not only as a wrapper but also as a differentiator between the company's products and similar products from competitors. Packaging (packaging) is a process related to the design and manufacture of a container (container) or wrapper (wrapper) for a product. Each product should have an attractive packaging design, containing information on the product name, company name, net weight, expiration date, composition, nutritional content, Indonesian National Standard or SNI, Hazard Analytical Critical Control Point (HACCP) and halal marking. 2. In making the packaging design there are aesthetic and identity factors, there should be the words and the Bananation logo, and use a combination of several colors, and add various images to make the packaging more colorful and catchy so that it is easier for everyone to remember. Security and distribution factors must also be a concern of the company without compromising aesthetic value by using corrugated paper type cardboard on the outside and food grade plastic material on the inside so that it is guaranteed durability in shipping and is also environmentally friendly

This Bottled Drinking Water Factory (AMDK) is drinking water that is packaged and processed through electronic machines and is safe to drink. It is processed according to quality standards and in accordance with applicable techniques and meets the specified requirements so that bottled drinking water is safe for consumption by the public. This study aims to determine the service quality strategy carried out by the Abillaits AMDK factory in the Ambunten subdistrict, Sumenep Regency. Which was carried out using a qualitative approach method. Methods of data collection using observation, interviews, and documentation. With 1 key informant and 6 supporting informants. Data analysis techniques using data collection, data reduction, data presentation, and drawing conclusion.  The results of research conducted at the Abillaits AMDK factory show 2  strategies implemented by the Abillaits AMDK factory in Ambunten in an effort to meet customer satisfaction, namely the basic and main strategy. Basic service strategies such as thanking customers, communicating with customers. Listening to customer complints and neat appearance. The main strategy is the services provided in accordance with SOP, fast and responsive, competitive advantage, building good relationships with customers, and timeliness.

Quality Service Telephone Operator implementation is quite good, but in some dimensions of service indicators are still not satisfactory in serving guests or customers who visit and stay . The lack of speed in serving guests so that guests wait long to be serve, guests often have to try and repeat phone calls to get a response from officers operators in this case guests do not feel the comfort and satisfaction with the services provided by staff. The qualitative method used to examine the condition of natural objects, where the researcher as the key instrument and using data collection by observation, interviews and document research. In terms of responsiveness is still lacking due to the lack of speed in serving guests who need assistance. So is the form of direct services that there are still obstacles in communication , technical issues weak telecommunications network is the main thing for in hibitor maximum service. From these results it can be concluded that should be directed to improving the quality of service to guests or customers .

One type of competence that is crucial that must be managed by the banking industry is service. Future challenges will be increasingly severe and increasingly rapid technological advances require the banking sector to provide the best services in order to be able to compete in an increasingly tight business environment. The purpose of this study is to explore the factors that influence customer satisfaction in the banking industry in Indonesia. This research focuses on evaluating service quality, customer loyalty and security in improving customer satisfaction. This research is an empirical research built with primary data by distributing a questionnaire survey and getting 204 bank customers involved in the research. Furthermore, the data was processed using the SPSS program version 25 through validity and reliability testing. The findings showed that all variables studied affected customer satisfaction in the banking sector in Central Java. This research produced findings that show there is a positive and significant influence between service quality and customer loyalty to customer satisfaction; The findings also showed a negative correlation between security and customer satisfaction. The findings in this study provide additional new insights into studies related to service quality assessment in the banking sector in Central Java and Indonesia.

The Promotion Strategy is a step in the field of marketing in the form of interaction/communication carried out by the company with consumers or customers. The interactions that are formed in the marketing promotion strategy are in the form of providing information, inviting, and giving influence about a product. The purpose of this research is to find out whether there are differences in promotional strategies between shopee and lazada. The population in this study were all shopee and lazada consumers in Bima City and the sample used in this study was 100 samples which were divided into 50 shopee respondents and 50 lazada respondents. The sampling technique uses purposive sampling. The analysis technique uses the independent t-test. The results of the research show that there are differences in promotion strategies on the marketplace, Shopee and Lazada

Bank financial institutions in Indonesia can generally be divided into Islamic banks and conventional banks. Basically, both Islamic banks and conventional banks carry out activities to collect and distribute funds to the public, but all forms of activities carried out by Islamic banks must be in accordance with sharia principles. Competition between Conventional Banks and Islamic Banks in Indonesia is one of the things that has become the focus of attention of banking managers, especially with regard to customers, moreover, Indonesian Islamic Banks are still relatively new as a result of the unification of several Islamic Banks. This study aims to see how much influence product knowledge, promotions and word of mouth have on people's understanding of choosing Islamic banks. This research is a research with a quantitative approach and uses primary data. The population in this study is the people of Jambi City, especially those who adhere to Islam. The population in this study is the people who adhere to Islam in the city of Jambi, which is 612,162 people. The sampling technique used is probability sampling so that the number of samples used is 100 respondents. The results of the study show that together the variables of product knowledge, promotion and word of mouth influence people's understanding of choosing Islamic banks. Likewise with the individual, the results of the study show that the variables of product knowledge, promotion and word of mouth have an effect on people's understanding of choosing an Islamic bank with the significance level of each variable being the same, namely equal to 0.000 and the tcount value of each variable is 3.809 for X1, 3,617 for X2 and 5,823 for X3.

the marketing mix of beekeeping products applied to the Lanceng Honey Bee UMKM in Talang Village is still not effective so that sales are still not optimal. At the time of writing this was more focused on honey products which are the flagship product of the Lanceng Honey Bee MSME in Talang Village. This study used a qualitative method where the author made direct observations at the research location, namely beekeeping at the Klanceng Honey Bee UMKM in Talang Village. To obtain primary data, the authors visited beekeeping locations several times directly to obtain the secondary data, the authors conducted a literature search. The results of observations at the Klanceng Honey Bee UMKM in Talang Village show that the marketing channel applied is a simple marketing channel or a marketing channel at the lower level which only consists of Lawang Honey Picking Agrotourism as producers and consumers as customers of the product

This study aims to explain the importance of socializing the application of social media in the development of Micro, Small and Medium Enterprises (MSMEs) in Blitar City. Social media has become a very effective tool in building relationships with customers, marketing products and increasing business visibility. However, there are still many MSMEs in Blitar City that have not utilized the potential of social media optimally. Through outreach, MSMEs owners will be provided with a better understanding of social media and how to use it as an effective marketing tool. This outreach will involve training and increasing knowledge on relevant social media platforms, online marketing strategies, creating engaging content, and measuring and analyzing social media performance. It is hoped that by socializing the use of social media, MSMEs in Blitar City will be able to make better use of social media to promote their products and services, reach a wider audience, and increase their online presence. With the increase in online presence, it is hoped that there will be an increase in the overall turnover and growth of MSMEs in Blitar City.

Internet Service Provider (ISP) is a company that provides internet services. The ISP network is a national and international scale network so that customers can be connected globally. There are many factors that must be considered in selecting an ISP, making choosing an ISP a difficult task. Factors that influence ISP selection include cost, bandwidth, coverage area and type of connection. ISP providers offer a variety of advantages that make it difficult for customers to choose the right provider. The method applied in determining ISP providers is the AHP method used for weighting criteria while the WASPAS method is used for evaluating ISP providers with the criteria of cost, bandwidth, coverage area and type of connection. The rating process using the WASPAS method uses four assessment criteria, namely cost with a weight of 0.54, bandwidth with a weight of 0.38, coverage area with a weight of 0.05 and type of connection with a weight of 0.03. The final results of the ranking show that ISPs with low cost, large bandwidth and wide coverage areas will make these ISPs the best choice, this is because the criteria for cost, bandwidth and coverage area have high weight. Conversely, ISPs with high costs and small coverage areas will be the worst choices in the ranking list.

The many types of medical devices available at PT. Romora Jaya Pratama makes customers confused in determining which medical device to buy. One of the solutions is to use a recommendation system that can help customers get the medical devices they want with collaborative filtering. This study aims to create a product recommendation system that can provide medical device product recommendations at PT. Romora Jaya Pratama with a collaborative filtering method based on a numerical rating, namely rating 1 which indicates the customer only sees the product and rating 2 indicates the customer buys the product. Collaborative filtering recommendations on PT. Romora Jaya Pratama can provide 3 product recommendations and best seller recommendations based on the most sales data in the current month and year as many as 3 products.

This study analyzes the adequacy of databases in administration data frameworks. Analysts utilize subjective inquire about strategies. Within the information collection handle, it is separated into a few sorts of information collection strategies such as perception, writing ponder and visual investigation. The comes about of this ponder that;. The database framework plays an imperative part in a administration data framework where the database framework acts as a SIM component, SIM foundation, SIM assets, compelling SIM offices and viable SIM strategies. The database is exceptionally valuable for administration data frameworks, in case the database is well seen by clients or customers at that point it can improve quality which plays a really critical part in a framework administration data framework where the database framework capacities as a administration data component. Administration data frameworks and framework .

This study analyzes the adequacy of databases in administration data frameworks. Analysts utilize subjective inquire about strategies. Within the information collection handle, it is separated into a few sorts of information collection strategies such as perception, writing ponder and visual investigation. The comes about of this ponder that;. The database framework plays an imperative part in a administration data framework where the database framework acts as a SIM component, SIM foundation, SIM assets, compelling SIM offices and viable SIM strategies. The database is exceptionally valuable for administration data frameworks, in case the database is well seen by clients or customers at that point it can improve quality which plays a really critical part in a framework administration data framework where the database framework capacities as a administration data component. Administration data frameworks and framework .

Catering "Miss Tote" is one of the MSMEs located in Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. In today's modern era, the catering business is faced with problems related to technology and digitalization. The implementation of community service aims to optimize product marketing through the use of the Canva application as a branding medium and mentoring the use of Instagram social media to expand customer reach and introduce products to potential customers. The method used is a case study with a qualitative approach, the data obtained from interviews with the owner of the MSMEs Catering "Miss Tote" and observations of marketing that has been done and documentation during the implementation process. The results of the study show that the "Miss Tote" MSMEs has marketing potential that has not been optimized, therefore students contribute to making logos, banners, catalogs and brochures as media branding of the "Miss Tote" MSMEs. Implementing a marketing strategy using Canva can have a positive impact such as building a strong brand image so that it can increase customer trust and become the hallmark of a business.

Baduta batik Blitar is an MSME that sells batik handicraft products. Barik itself is a work of a nation that is well known abroad. The batik craft center itself is a cultural tour that is visited by many domestic and foreign tourists. Almost every region in Indonesia has batik craft centers, especially in Java and its surroundings. UMKM Batik Baduta Blitar has been built since 2009, but UMKM Baduta has obstacles in carrying out digital marketing, which causes Batik Baduta Blitar customers to complain about the lack of information from Batik Baduta Blitar writing on Batik Baduta Blitar's social media. The application of digital marketing is carried out with the stages of literacy, training and development then application of programs that are in accordance with the conditions of the Baduta batik group. The results of this study are that with this problem the solution that can be applied is to create an online marketing strategy that includes digital marketing strategies, social media content, and copy writing. The existence of this online marketing strategy can make Batik Baduta Blitar MSMEs able to carry out marketing effectively and efficiently.

In the Blitar city there are several MSMEs farming ornamental fish, one of them is Mbah Bendo Koi Farm which is located on Jl. Kapuas No. 92, Kel. Bendo, Kec. Kepanjenkidul. Based on the results of observations and interviews, the obstacles faced by this MSMEs are the lack of business identity branding such as logos that look monotonous, unattractive, and old school. From these obstacles, group 23 helped rebrand Mbah Bendo Koi Farm's logo, apart from that we also helped create social media accounts and their content in the hope of attracting new potential customers and expanding their market in all regions in Indonesia.

Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is because the Taso Ndeso MSMEs themselves still have not utilized and have not used marketing through digital marketing to promote their products. Digital marketing utilization has becoming the important key of MSMEs “Taso Ndeso” in Sukorejo Village, Blitar City in attempt of increasing their market. By using digital platform like social media and website, MSMEs could reach better market outside their region. By showing their unique and nice products. MSMEs “Taso Ndeso” could attract potential consumer attention and increase their visibility. One of their digital marketing benefit for MSMEs “Taso Ndeso” are their capability for live interaction with customer. By using comment, direct message, and online survey, MSMEs could get precious feedback and understanding what their customer preference and also what their customer needed. By this knowledge MSMEs could fix and increase their products like what their customer needed, make them more competitive in market. Beside of that, digital marketing also have an important role to build great products for MSMEs “Taso Ndeso”. By using interesting visual content and story telling that can build emotions whos watching. MSMEs could convey their value and their unique products to audiens. By differentiate themself from competitor and build strong relationship with their customer. MSMEs “Taso Ndeso” can make their strong identity and  their customer trust with their products in long term.