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This study aims to analyze the marketing of health-based local products in Plenen Village as a buffer village of the Batang Integrated Industrial Estate and its implications for community welfare. The identified problems include limited human resource capacity, restricted market access, and limited understanding of modern marketing strategies among micro and small business actors. This study employs a descriptive qualitative approach with a case study design. Primary data were obtained through in-depth interviews and field observations, while secondary data were collected from official documents, development reports, and related publications. Data analysis techniques included data reduction, data presentation, and drawing conclusions using source and method triangulation to ensure validity. The results indicate that the people of Plenen Village have diverse potential in health-based local products, including healthy processed foods and herbal products. The marketing strategies applied include direct marketing, digital marketing, and partnerships with local communities, which significantly improve community income and welfare. Major challenges still include limited product innovation and human resource capacity. This study concludes that marketing health-based local products can be an effective strategy to enhance the welfare of buffer village communities around industrial estates, provided it is supported by empowerment, innovation, and adequate policies.

Many churches face great challenges in carrying out the mission of the gospel effectively in the midst of their limited resources, one of which is the Evangelical Kalimantan Church (GKE), especially in the Calon Resort (Cares) of GKE Bulik Timur. This study uses a qualitative approach by examining the condition of objects naturally, where the researcher plays the role of a key instrument and the sampling technique is carried out by purposive sampling. The results of the study show that limited funds caused by the lack of spiritual health of congregation members are the main obstacle to service, especially in PKB mission activities and congregation formation. The low financial support of the congregation is influenced by the weak theological understanding of giving and the limited economic income of the congregation. To overcome this, the church implements various theological and responsible efforts and strategies, including through strengthening preaching, spiritual formation, and the development of productive investment in the form of oil palm plantations. This plantation business has proven to be able to be a sustainable solution in supporting church finances so that services can run more optimally.

People's lifestyles utilizing social media have significantly enabled commercial brands to enhance promotion activities, often through the use of Influencers, which clearly present information regarding product quality and attract consumers to make purchasing decisions. This study aims to determine the extent of the influence of Influencers and product quality on purchasing decisions specifically at the Repeat Hungry culinary business in Bekasi. This research adopted a quantitative approach and was conducted at Comby Food Corner Repeat Hungry. Data was collected by distributing questionnaires to 100 Repeat Hungry customers using purposive sampling. The questionnaire results were measured using a Likert scale. Data analysis was performed using multiple linear regression with SPSS software. The findings of the Partial Test and Simultaneous Test indicate that both the Influencer variable and the product quality variable, either partially or simultaneously, possess a positive and significant effect on purchasing decisions. The research demonstrates that the positive influence of Influencers and high product quality, when executed concurrently and effectively, will lead to increased sales for the business. However, the study's scope was limited to promotion solely through the Instagram social media platform and involved samples only within the Bekasi area.  

Puger Kulon Village, located in Puger District, Jember Regency, is a coastal area in East Java with significant marine and fisheries potential. Most of the population earns their living as fishermen and small-scale fishery product processors (MSMEs). Unfortunately, the capacity of MSMEs in this area is still very limited, both in terms of technical skills and product variety. Processed fish products produced by the community are mostly shrimp paste and shredded fish. This community service activity aims to increase knowledge and additional skills for coastal MSMEs regarding the diversification of local processed fish products by encouraging the development of various processed fish products as an effort to increase product added value such as fish nuggets, fish balls, fish dumplings, and fish dim sum. The method used is counseling and technical training with direct practice in diversifying various fish products (fish nuggets, fish balls, dumplings, and fish dim sum). Evaluation was carried out using a pretest and posttest approach on 20 MSME participants using a knowledge assessment instrument. The results showed an increase in knowledge regarding fish processing diversification, with an average score of 74 before the training, increasing to 93 after the training, a 27% increase. Thus, the extension and training on fish processing diversification have proven effective in increasing the knowledge and skills of coastal MSMEs. This activity has the potential to improve the quality and diversity of local fish-based products, while strengthening the role of MSMEs in providing nutritious food from local potential as an effort to prevent stunting in coastal communities.

Drug abuse and risky social behavior remain significant social issues among adolescents, particularly in rural areas experiencing rapid information exposure and lifestyle changes. This community service program aimed to enhance adolescents’ awareness and resilience toward the dangers of drug abuse (NAPZA) while promoting a healthy lifestyle through the cultivation of family medicinal plants (TOGA) in Karangmalang Village, Ngawi Regency. The program employed a participatory descriptive approach, actively involving adolescents as the primary beneficiaries. The implementation consisted of two main stages: interactive socialization on drug abuse and risky behavior, and a workshop on cultivating medicinal plants as a form of community-based healthy living practice. The results indicated that the socialization activities improved adolescents’ understanding and awareness of drug abuse risks, as reflected in their active participation during discussions. Furthermore, the TOGA cultivation workshop provided practical benefits by introducing simple herbal remedies and offering positive, sustainable activities for the community. Overall, the integration of educational and practical approaches proved effective as a preventive and empowerment strategy to strengthen adolescent resilience and foster a healthier and more productive village environment.

Investment is one of the key drivers of national economic growth as it contributes to capital formation, job creation, and the expansion of production capacity. However, investment realization is dynamic and inherently uncertain, influenced by both domestic and global economic conditions. This study aims to analyze the probability of investment growth in Indonesia based on investment realization data for the first quarter of 2025. The research employs a quantitative approach using descriptive statistical analysis and probability analysis. The data used are secondary data obtained from official publications of the Investment Coordinating Board (BKPM), including national investment realization, Domestic Investment (PMDN), Foreign Direct Investment (FDI/PMA), and regional distribution of investment. The results indicate that investment realization in the first quarter of 2025 reached Rp465.2 trillion, equivalent to 24.4% of the national investment target for 2025. Investment probability is relatively balanced between PMDN and PMA, as well as between Java and non-Java regions, reflecting a stable investment climate and early progress in regional development equity. Overall, the probability of investment growth in Indonesia in 2025 remains favorable; however, achieving the annual investment target largely depends on the consistency of investment realization and the effectiveness of government policies in the subsequent quarters.

There has been slow development and the competitiveness of MSMEs in general is still limited. Where most MSMEs are only able to produce, but have not been able to market their products better. This weak marketing is not only a market issue, but many other aspects directly and indirectly influence it so that many MSME businesses are slow to develop. Therefore, this community service activity is carried out with a program to increase the competitiveness of MSMEs. This was carried out in Klandasan Ilir Village, Balikpapan City District, where the strengthening activity was carried out through a seminar by inviting MSMEs in RT 39 and RT 43. The target or target of this activity is MSME actors, who already have businesses or PKK cadres who want to start their businesses. Where these MSME actors still have limitations in marketing their products on social media. With this activity, it is hoped that it can develop and motivate MSME actors to develop their businesses, so that MSME products will be better known. Efforts to increase the competitiveness of MSMEs through digital transformation and branding revitalization. With digital transformation and branding revitalization, MSMEs can build their product brands and be able to compete in the market. MSMEs also provide brief training on basic product photography techniques, such as shooting from above and from the side to enhance product details. This training also helps MSMEs improve their skills in creating digital content in the form of product photos or videos.

This research investigates the development of integrated operational systems connecting terminal and ship operations for docking and berthing time optimization through systematic analysis of historical data. Port efficiency depends critically on minimizing vessel turnaround time, with berth allocation, docking procedures, and cargo operations coordination determining overall port productivity and competitiveness. Through qualitative analysis involving port operators, terminal managers, ship agents, harbor masters, and operations research specialists, this study examines how historical operational data can inform intelligent coordination systems improving berthing efficiency. Results demonstrate that data-driven integration systems incorporating predictive analytics, automated scheduling, and coordinated workflows can reduce average berth turnaround time by 15-30%, improve berth utilization by 20-35%, and decrease operational conflicts by 40-60% through optimized allocation and proactive coordination. Key implementation challenges include data quality and availability, system integration complexity, organizational coordination barriers, and resistance to automated decision support. Findings reveal that historical data-based optimization represents transformative advancement from experience-based scheduling to evidence-driven operational planning supporting port efficiency enhancement, capacity maximization, and service reliability improvement. This research contributes to port operations literature by providing practical frameworks for data-driven berthing optimization applicable to diverse port operational contexts.

This study examines and critically analyzes speaking tasks in Netzwerk Neu A1.1 (Chapters 1–6) by evaluating their alignment with principles of German as a Foreign Language (DaF), Task-Based Language Teaching (TBLT), and the Common European Framework of Reference for Languages (CEFR). Using qualitative content analysis, 26 speaking tasks were identified, coded, and categorized based on task type, CEFR communicative activity (spoken interaction or spoken production), interaction mode, and levels of learner output. The findings show that template-based tasks dominate the textbook, accounting for 69.2% of activities, while guided and free production tasks are relatively limited. Spoken interaction is the most prevalent communicative activity (76.9%), reflecting an emphasis on dialogic formats such as short exchanges and role plays. Although this design provides appropriate structural support for beginner learners, the limited use of open-ended and autonomous tasks may restrict the development of fluency, communicative flexibility, and strategic competence. Interviews with seven learners and two instructors reveal that while tasks are generally perceived as accessible and confidence-building, they are also considered repetitive and insufficiently authentic. The study underscores the need to balance structured support with opportunities for spontaneous language use in beginner DaF textbooks.

The use of laminated bamboo columns as alternative building materials has attracted increasing attention, particularly as a substitute for wood in construction. Bamboo lamination techniques enable the production of structural materials with tailored mechanical properties. Numerous previous studies have investigated the compressive strength of laminated bamboo short columns subjected to various treatments. This study aims to evaluate the compressive strength and failure patterns of laminated bamboo short columns under compression loading. The experimental program included physical and mechanical characterization of bamboo, followed by compression testing of laminated bamboo short columns with dimensions of 10 cm × 10 cm × 30 cm. Three treatment variations were examined: untreated laminated columns, epoxy resin–coated columns, and steel plate–reinforced columns. The results indicate that untreated laminated bamboo columns exhibited an average compressive strength of 28.044 MPa, with cracking concentrated at the top of the column. Epoxy resin–coated laminated bamboo columns achieved an average compressive strength of 28.774 MPa, showing crack formation distributed across several regions of the column. Steel plate–reinforced columns demonstrated the highest average compressive strength of 31.138 MPa, with failure localized in the region between the steel plates. These findings provide valuable insights into the effectiveness of different treatment methods in enhancing the compressive performance and failure characteristics of laminated bamboo columns.

This research aims to analyze the influence of job placement, fringe benefits, and work facilities on the performance of employees at Jawa Pos Kediri, both partially and simultaneously. The method used is quantitative with a descriptive and associative approach. Data were collected through the distribution of questionnaires to 50 respondents who are employees of Jawa Pos Kediri. The data analysis techniques used include multiple linear regression, t-test (partial), F-test (simultaneous), and the coefficient of determination (R²). The results indicate that both partially and simultaneously, job placement, fringe benefits, and work facilities have a positive and significant impact on employee performance. The R² value of 0.944 indicates that 94.4% of the variation in employee performance can be explained by these three variables, while the remaining 5.6% is influenced by other factors. Therefore, this study emphasizes that appropriate job placement, adequate benefits, and sufficient work facilities are important factors in improving employee performance at Jawa Pos Kediri. Thus, the company management needs to pay more attention to these three aspects to create a productive and sustainable work environment.

This study aims to analyze the operational and marketing strategies of UMKM Bolu Kambu Daeng Rosi in enhancing the competitiveness of traditional food products in Barru Regency, South Sulawesi. The research uses a descriptive qualitative approach with a case study method, through guided observation, semi-structured interviews, and documentation. The findings show that the enterprise's strengths lie in its culturallybased product differentiation and strong customer loyalty. However, the business still faces challenges in managerial aspects, digital promotion, and operational recording. SWOT analysis highlights the importance of strengthening production systems and applying simple marketing strategies to expand market reach. In addition, a daily profit and loss estimation shows a relatively high profit margin, though not yet supported by a documented financial system. The main recommendation is the need for gradual managerial transformation through simple financial record-keeping, basic visual promotion, and technology adaptation aligned with the owner's capacity. This research is expected to contribute to the development of local culinary-based MSMEs rooted in cultural heritage.

The development of e-commerce as part of digital transformation has changed marketing and business transaction patterns, including in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to analyze the implementation of e-commerce and the Quick Response Code Indonesian Standard (QRIS) payment system in increasing revenue for the Sultan Snacks MSME in Parepare City. This study used a qualitative approach with a case study method. Data collection techniques included in-depth interviews, observation, and documentation with business owners and related parties. The data obtained were analyzed using descriptive qualitative analysis techniques through the stages of data reduction, data presentation, and conclusion drawing. The results show that the implementation of e-commerce at the Sultan Snacks MSME is carried out through the use of digital platforms and social media as a means of product promotion and sales, which can expand market reach and increase the number of orders. Furthermore, the implementation of the QRIS payment system provides convenience and speed in the transaction process and helps business owners maintain more orderly financial records.

The phenomenon of masculine men has become a new strategy in the modern beauty product marketing industry. Changing social and cultural values about gender identity have led to the emergence of male images with soft, stylish, and aesthetic characteristics in various promotional campaigns. This study aims to analyze how the phenomenon of masculine men is used as a marketing communication strategy, as well as its impact on consumer perception. The method used is a literature study with a descriptive qualitative approach, which examines contemporary communication theory, gender theory, and modern marketing concepts. The findings suggest that the use of masculine male figures in beauty product advertising can expand market segmentation, attract cross-gender audiences, and create an inclusive brand image that aligns with current social trends. However, this strategy also raises debates about the limitations of masculinity and the social construction of beauty. Therefore, the phenomenon of masculine men can be understood as a form of adaptation of marketing communication to changes in cultural and gender values in contemporary society In addition, the findings of this study are expected to make a theoretical contribution to the study of marketing communication and gender studies, as well as become a practical reference for beauty industry players in designing promotional strategies that are sensitive to social dynamics, cultural values, and the increasingly diverse preferences of modern consumers.

The COVID-19 pandemic has had a major impact on the sustainability of Micro, Small, and Medium Enterprises (MSMEs), including those in Lapadde Subdistrict, Parepare City. This study aims to identify the recovery strategies implemented by MSME actors during the 2022–2025 period, as well as the factors that support and hinder the recovery process. The research employed a descriptive qualitative method, with the study conducted in Lapadde Subdistrict on December 1, 2025. The sample consisted of five MSME actors selected through purposive sampling. Data were collected through interviews, observations, and documentation, and were then analyzed using data reduction, data presentation, and conclusion drawing techniques. The findings indicate that MSME actors have implemented recovery strategies such as product diversification, utilization of digital media, and cost efficiency, supported by local government programs. The main obstacles include limited capital and low digital literacy. Overall, MSME recovery is progressing positively but still requires continuous assistance and more equitable access to information to ensure sustainability.

This community service program aims to transfer skills in making kur rope crafts to teenagers as a foundation for entrepreneurship and life skills development. The program targets youth groups in the community who lack optimal productive skills. Methods used include counseling, hands-on training, mentoring, and product evaluation. The results of the program indicate that participants are able to understand basic and advanced techniques for making kur rope crafts such as key chains, bracelets, and simple bags. Furthermore, participants demonstrated increased interest in entrepreneurship and creativity in product development. This activity is expected to be an alternative solution for empowering teenagers to become more economically and creatively independent.

This community service program develops a pilot model of Pancasila Village based on Asta Cita in Paciran Village, Lamongan Regency through the integration of three intervention clusters: (1) national seminar to strengthen Pancasila values ​​and the agenda of “building from the village”, (2) training on downstreaming palm sap as a strengthening of the local economy and entrepreneurship based on village potential, and (3) coastal rehabilitation action through planting sea pine as an environmental adaptation in sandy coastal areas that are vulnerable to wind and erosion. The implementation method uses a participatory and asset-based approach (ABCD) that places residents as the main actors, with a series of activities including socialization, cross-party coordination, training on processing palm sap into value-added products (brown sugar and syrup), seminars with community leaders and academics, planting sea pine, and pre-post evaluation based on knowledge, skills observation, and participant satisfaction. The implementation results show the formation of a cross-generational commitment to make Paciran Village a pilot Pancasila Village, increased community capacity in palm sap processing, and the birth of collective coastal rehabilitation actions. The program also produced sustainability recommendations in the form of routine cross-generational agendas, utilization of village social media for educational content on Pancasila–nira–cemara laut, and the appointment of Pancasila students as environmental sustainability ambassadors in the village.

Strengthening family-based microenterprises is one strategic approach to improving the economic resilience and independence of local communities. Family microenterprises not only serve as a source of income, but also as an important instrument in maintaining the social and economic stability of households. This study aims to describe the conditions of family-based microenterprises, identify obstacles to their development, and formulate strategies for optimizing family economics in Neighborhood I of Padangmatinggi Village, Padangsidimpuan City. This study uses a descriptive qualitative approach with data collection techniques through in-depth interviews, field observations, and documentation studies. Research informants include family micro-business actors, village officials, and other related parties. The results show that family-based micro-businesses have a real contribution to increasing household income and meeting basic family needs. However, business development still faces limitations in capital, low financial literacy, limited product innovation, and minimal marketing access. Therefore, an integrated development strategy is needed that includes increasing human resource capacity, facilitating access to financing, utilizing digital technology, and institutional support from the local government to realize the sustainability of family micro-businesses.

Strengthening the family economy through the development of productive household-based businesses is an important strategy in supporting sustainable rural community development. This approach is considered effective because it utilizes the potential of local resources and involves the active role of family members, especially housewives, in economic activities. One form of business that is relatively easy to implement is the production of hygienic laundry soap, considering the simple manufacturing process, affordable production costs, and has a relatively stable level of market need and demand. These conditions make this business an opportunity to be developed as a productive household economic activity. This study aims to analyze the implementation of home-based hygienic laundry soap production training and examine its impact on improving the skills and economic independence of housewives in Jambur Village, Padang Matinggi . The focus of the study is directed at the training process, the level of understanding of participants, and changes in attitudes and economic capabilities after participating in the activity. The approach used in this study is a descriptive qualitative method, which allows researchers to obtain an in-depth picture of the program implementation and participants' experiences. Data collection techniques are carried out through direct observation, interviews with participants and related parties, and documentation of activities to support research data. The research results show that the training on making hygienic laundry soap had a positive impact on improving the knowledge and skills of housewives in producing safe, hygienic, and marketable soap. Participants not only understood the production stages but also learned how to make soap independently. Furthermore, the training fostered entrepreneurial motivation and awareness of home-based business opportunities, thereby opening up opportunities to increase family income. Therefore, this training program significantly contributes to women's empowerment and strengthening family economies at the village level through the development of productive, home-based businesses.

This study aims to analyze the implementation of the Salam contract in the online sales system of Kwala Official, an online store selling bedding through the marketplaces Shopee, Tokopedia, TikTok, and Blibli. The research method used a qualitative case study approach, with data collection techniques through interviews, observation, and documentation. The results indicate that online sales transactions at Kwala Official reflect the principles of the Salam contract, characterized by advance payment before receiving the goods, clear product information, and guaranteed delivery times. Furthermore, the implementation of the Salam contract is further strengthened by the marketplace system, which provides advance payment facilities, return policies, and refund mechanisms, thus providing protection for buyers. The study also identified supporting factors, such as clear product descriptions and good store management, as well as inhibiting factors such as shipping delays caused by the shipping company, differences in product appearance, and marketplace technical issues. Overall, transaction practices at Kwala Official comply with the terms and conditions of the Salam contract from a Sharia perspective.