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In the ever-evolving business world, employee performance is an important factor in determining the success of a company, including motorcycle dealers. In addition to functioning as dealers, motorcycle dealers also act as customer service centers that have a major impact on customer satisfaction. Training and development are important methods in almost every company because they can improve performance. This study aims to examine the effect of training and development on employee performance at the Antar Putra Cimareme Dealer. The method used is quantitative with multiple linear regression analysis on a sample of 35 people. The results of the study showed that in the partial test (t-test), the t-count value for training (2.374)> t table (1.692) and significance (0.024) <0.05, which means that training has a positive and significant effect on employee performance. For career development, the t-count value (2.483)> t table (1.692) and significance (0.018) <0.05, which indicates a positive and significant effect on employee performance. Overall, training and career development have proven to have a positive and significant effect on employee performance.

This literature review discusses the application of Agile methodology in modern software development. Agile offers a flexible, iterative approach that contrasts with traditional waterfall models. The objective of this study is to provide insights into how Agile frameworks such as Scrum, Kanban, and Extreme Programming have influenced development speed, software quality, and team collaboration. Methodologically, the study synthesizes findings from recent academic and industrial literature from the last five years. The results show that Agile enhances adaptability and customer satisfaction, although challenges remain in large-scale implementations.  

This study explores the legal responsibilities of notaries in reporting suspicious financial transactions as part of implementing the Know Your Customer (KYC) Principle. As public officials, notaries are bound by confidentiality obligations; however, in the context of anti-money laundering and counter-terrorism financing efforts, they are also required to report suspicious activities. The research applies a normative juridical approach using qualitative methods that focus on legal document analysis. The findings indicate that the notary's reporting obligation does not violate the confidentiality principle, as it is protected by law through both preventive and repressive legal safeguards. Proper implementation of the KYC Principle and due diligence allows notaries to actively contribute to financial integrity while minimizing their legal risk.

This study aims to analyze the development strategy of the Jeanete business, located in Maumere City, Jl. Kesehatan No. 3, Lorong Masuk SDK Yos Sudarso, through a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis approach. The research employed a descriptive qualitative method using field observations, in-depth interviews with business owners, and documentation as data collection techniques. SWOT analysis was applied to identify internal and external factors influencing the growth of fashion thrift businesses. The findings indicate that the business strengths include affordable product prices, good-quality secondhand clothing, and increasing consumer interest in thrift fashion products. The identified weaknesses consist of limited business capital, unstable product supply, and inadequate utilization of digital marketing. Opportunities arise from the growing public awareness of sustainable lifestyles, rapid digital technology development, and the increasing popularity of thrift fashion among younger generations. Meanwhile, threats include intensifying competition, rapidly changing fashion trends, and fluctuations in product supply costs. Based on the SWOT matrix analysis, the recommended strategies involve strengthening digital marketing activities, improving customer service quality, diversifying products, expanding supplier networks, and implementing sustainability-oriented business practices. The study concludes that fashion thrift businesses have significant potential to grow while contributing to textile waste reduction and promoting sustainable fashion practices in Maumere City.

This research aims to evaluate Mixue's corporate communication methods to create a positive perception of the wider audience. In this digital era, corporate image is one of the assets that affect the trust of customers. This research uses a qualitative approach based on critical analysis. The results show that the Mixue company uses several communication strategies, such as utilizing social media, open communication and transparency, cooperation with influencers, and using mascots as branding. These strategies help the brand's good reputation in the eyes of the public. It is hoped that this research will help develop corporate communication theory as well as provide practical examples of how a company builds and creates an image using good and effective strategies.

Currently, MD Drafika faces challenges due to a lack of proper inventory management, such as safety stock regulations and reorder schedules. This has led to inventory levels that often fail to meet customer demand. The objective of this research is to optimize inventory costs at MD Drafika to enhance cost efficiency. This study employs a descriptive quantitative method, utilizing data collected through observation and interviews to explain the relevant aspects of the research object. The results of the research reveal an optimal order quantity and a reduction in inventory costs. Inventory optimization was achieved by adjusting safety stock levels and reorder points. The calculations for 2023 showed an optimal order quantity of 3,349 pieces, with four purchasing cycles within the period. The safety stock was determined to be 945 pieces, and the reorder point was 992 pieces. The cost difference between the EOQ method and the company’s current approach amounted to IDR 1,179,928.

This study aims to analyze the factors that influence the income of coffee shop businesses in Kintamani District, Bangli Regency, by integrating both traditional and digital factors. Specifically, the research examines the effects of capital, operating hours, selling price, number of customers, and the use of e-money on coffee shop income. Using a quantitative approach, the study applies multiple regression analysis to investigate the relationships between these variables. The findings reveal that both traditional factors such as business capital and operating hours, as well as modern factors like e-money usage, have a significant impact on the income of coffee shop businesses in Kintamani. This research not only fills a gap in the existing literature but also offers practical insights for business actors in the coffee shop industry, particularly in high-tourism areas like Kintamani.  

With the times, cash transactions that used to use cash are now turning to credit cards. However, the increasing use of credit cards presents challenges, especially in maintaining customer loyalty. Customer churn is the loss of customers within a certain period for various reasons. Logistic Regression is a machine learning algorithm that studies the relationship between a dependent variable and several independent variables and Extreme Gradient Boosting (XGBoost) is a Gradient tree-boosting algorithm that offers out-of-core learning and sparsity awareness.The purpose of this study is to compare the performance between Logistic Regression and Extreme Gradient Boosting (XGBoost) algorithms in predicting customer churn in credit card services using evaluation metrics such as accuracy, precision, recall, and F1-score. Based on the research results, it can be concluded that XGBoost has better performance in all evaluation metrics, both in terms of precision, recall, F1-score, and accuracy. Based on the research, XGBoost shows superior performance compared to Logistic Regression in all evaluation metrics.

The research aims to, Analyze whether the variable partial effect of service quality on customer satisfaction on Islamic Banking at KB Bank Syariah, Determine and analyze whether the variable service quality simultaneously influence on customer satisfaction on islamic Banking at KB Bank Syariah, Knowing which variables amorrg the service variable most dominant influence on customer satisfaction on Islamic Banking at KB Bank Syariah. Analysis of the data in this study using multiple linear regression test and subsequently used the F-test, T and dominant to see the effect of each. The research results indicate that the value of F-test (3,722) > F table (2,437) this indicates that variable Tangibles, Reliability, Responsiveness, Assurance, and Empathy simultaneously (together) effect on customer satisfaction. While the partial test for Tagibles variable (X1) where t test (1,232)> t table (2,577) this indicated that Tangibles no effect on customer satisfaction. For Reliability (X2), t test (3,428) > t table (2,571), that affect the reliability of customer satisfaction. For variable Responsiveness (X3), t test (-0.390) > t table (2,571) Responsiveness no effect on customer satisfaction. To Guarantee (X4), t test (0,549) > t table (2,571), variable warranty does not affect the customer satisfaction. For variable Empathy (X5) regression coefficient of -0,103, the t test (- 0,664 > t table (2,571) and a variable Empathy has no effect on customer satisfaction While the dominant variable in the quality of services that affect customer satisfaction on Islamic banking at KB Bank Syariah is variable Assurance (x4) with a contribution of 51%.

CV Jambi Permata is located at Jln. Kapten Pattimura No.116, Kenali Besar, Kec. Kota Baru, Jambi City, is a public service facility engaged in travel services. Based on a survey conducted by the author, directly to the location of CV. Jambi Permata. The author finds obstacles caused by the current business process, namely making it difficult for prospective passengers when they have to go directly to the location to find out the availability of travel ticket stock, so that when the ticket runs out, prospective passengers are forced to look for another travel service. Prospective customers must come more than once to the administration to find out the departure schedule, just to adjust the passenger's planned departure schedule. Making it difficult for administration to find customer data and customer departure schedules through books, where the data is already very large. Making it difficult for administration admins to recap data to be made into reports, because they have to check the entire history of previous transactions. then the solution the author offers is able to improve administrative performance in managing reservation data and make it easier for prospective passengers to place orders. The travel ticket booking information system that will be proposed presents more accurate, timely and relevant information. So that with this information, the leadership of CV. Jambi Permata can predict conditions or needs in the future better and can make decisions and can take the best actions for the progress of the business being run.

In this the objective of research this research is to determine the Influence of Product, Promotion and Price on Customer Satisfaction on PT. Fast Food Indonesia TBK Products. (KFC) Central Balikpapan. Type study Which used is quantitative research. The number of samples in this study was 310 customers who ate various kinds of fast food products at KFC Central Balikpapan for 1 month. The sampling technique used in this study was probability sampling. Analysis data Which used is a regression linear multiple. The test tools used are instrument tests, classical assumption tests, and hypothesis tests. The results which is obtained illustrates that in the variable Product, Promotion, And Price own direction connection Which positive and has a significant influence on Customer Satisfaction and Products have a dominant influence on Customer Satisfaction, whereas

This research was conducted at Payung Auto Solution. The purpose of this study was to determine and analyze the influence of brand image and price on customer loyalty of paying auto solution. The population numbered 138 customers while the sample in this study were: which amounted to 102 customers. The sampling technique used is simple random sampling. Data collection techniques are by distributing questionnaires, interviews and documentation studies. Data analysis uses multiple linear regression analysis. The conclusion in the study that Brand Image has a positive and significant effect on customer loyalty of Payung Auto Solution Medan car spare parts. Price has a positive and significant effect on customer loyalty of Payung Auto Solution Medan car spare parts. Brand Image and Price have a positive and significant effect on customer loyalty of Payung Auto Solution Medan car spare parts. Adjusted R Square is: equal to 0.266 means Brand Image and Price can explain Customer Loyalty of 26.6% and the remaining 73.4% is influenced by other variables outside of this research such as: promotion, service, product innovation and so on.

The main objective of this service activity is to overcome the fundamental problems faced by the Elok Mekar Sari Farmer Group, namely unattractive product packaging design, weak brand identity (branding), and suboptimal financial literacy of members. The urgency of this activity is based on the urgent need to improve the competitiveness of their products in a competitive market, build a strong brand image to attract and maintain customer loyalty, and improve the efficiency of business management to ensure the economic sustainability of the farmer group in the long term. The method applied was interactive training and workshops with a participatory approach, actively involving members, with quantitative impact evaluation using Likert-scale pre-test and post-test questionnaires (N=15) on three focus areas (design, branding, finance). Evaluation results consistently concluded highly statistically significant and practical improvements in understanding, awareness, and perceived capabilities in all areas following the training. The most transformative and striking change was observed in the financial literacy aspect, which had previously been the group's weakest point. Overall, the training proved highly effective in equipping participants with essential practical knowledge and skills, providing a strong foundation for farmer groups to overcome business challenges and increase their sustainability potential going forward

This study aims to create an e-catalog using the Canva application as a promotional medium on Instagram to attract buying interest at Halter Coffee Malang. This research used action research methods. Methods of data collection used the methods of observation, interviews and questionnaires. The questionnaires were distributed to 2 part of the company, 2 design experts, and 30 potential customers. The results of the questionnaire were then analyzed by simple tabulation analysis and the average score was then analyzed by correlation coefficient to determine the relationship between the two variables. Based on the results of the research, it can be concluded that the e-catalog at Halter Coffee Malang deserves to be published. Therefore, it is hoped that Halter Coffee Malang can use this e-catalog as a promotional medium

This study aims to analyze the Pareto distribution of stock quality in 16 Apotek Kimia Farma outlets in Southeast Sulawesi during the period of January to October 2024, with a focus on inventory management based on ABC analysis. The research employed a descriptive quantitative design with a longitudinal (time series) approach, involving descriptive, trend, comparative, and correlation analyses to evaluate stock distribution and its stability. The findings show that, overall, the stock distribution in Kimia Farma outlets follows the Pareto principle, with category A accounting for an average of 73-86% of total sales value. However, significant variations were found across outlets, with outlets such as KF 004 and KF Hasanuddin Kendari showing high stability in category A distribution, while outlets like KF BULOG and KF Kolaka exhibited greater fluctuations. Seasonal patterns were also identified, with a decrease in category A percentages in April-May and October. Based on these findings, optimizing inventory management strategies based on Pareto distribution can enhance stock management efficiency, with recommendations to focus on category A, conduct regular evaluations of categories B and C, and adjust for seasonal patterns. This study suggests the implementation of more flexible inventory management strategies for each outlet to improve operational efficiency and customer service.

The research has the aim of evaluating customer satisfaction with the aim of identifying service areas that must be improved and maintained. The Importance Performance Analysis (IPA) method is applied to compare the level of importance (expectations) with the performance of services provided by Cafe XYZ to customers. The results of this study were analysed and visualised in a Cartesian diagram, where there are 9 customer service attributes that are considered important, spread across two quadrants: 5 attributes are in quadrant A and 4 attributes are in quadrant. Evaluation of customer satisfaction with Cafe XYZ services is measured by the Customer Satisfaction Index (CSI) method. The results showed that most consumers were satisfied with the services provided. Nevertheless, the company needs to continue to improve its service performance to achieve an optimal level of customer satisfaction.

This study highlights a unique and interesting phenomenon in the realm of higher education marketing strategy. The Al-Amien Prenduan Islamic University Institute (IDIA) has successfully maintained its sustainability for over 40 years despite offering relatively affordable tuition fees. This research aims to develop a comprehensive marketing strategy for educational services at IDIA, as well as to explore the institution’s contribution to the development of service marketing in Islamic higher education. The study employs a qualitative field research approach, with data collection methods including observation, in-depth interviews, and documentation. The data were analyzed using grounded theory techniques, consisting of open coding, axial coding, and selective coding. To formulate an effective marketing strategy, the research applies the marketing mix theory as a foundational framework. The educational service marketing strategy implemented at IDIA includes the provision of high-quality educational products, price humanization strategies that ensure affordability, selection of strategic campus locations, promotional activities tailored to community needs, human resource development, improvement of facilities and infrastructure, and the enhancement of service delivery systems. These strategies are designed to position IDIA as a competitive Islamic higher education institution. Furthermore, the research reveals the significant contributions of service marketing to IDIA’s growth. These include a steady increase in the number of new student enrollments, higher levels of customer satisfaction, an improved institutional image, and ongoing improvements in educational quality. Overall, this study offers valuable insights into how effective educational service marketing can support the sustainability and competitiveness of Islamic higher education institutions in Indonesia.

The coffee shop industry in Samarinda City is growing rapidly driven by the hangout culture and increasing coffee consumption. Jay's Coffee, as one of the well-known coffee shops, faces challenges in maintaining customer satisfaction and increasing word of mouth amidst competition. This study analyzes the effect of store atmosphere and experiential marketing on customer satisfaction and its impact on word of mouth. Using a quantitative method with a survey, this study involved 97 Jay Coffee customers selected by non-probability sampling. Data were collected through questionnaires and analyzed with path analysis. The results showed that store atmosphere and experiential marketing have a positive and significant effect on customer satisfaction. A comfortable store atmosphere and interesting experiences increase customer satisfaction, which in turn encourages word of mouth. In addition, store atmosphere and experiential marketing also have a direct effect on word of mouth. Thus, Kopi Jay needs to develop strategies to improve store atmosphere and customer experience to maintain loyalty and improve business competitiveness.

This study aims to analyze and explore more deeply the concept of electronic word of mouth (eWOM) by examining the role of electronic service quality, with trust as an exogenous variable and electronic satisfaction as a mediating variable. The phenomenon of consumer behavior in the context of e-commerce continues to grow in line with the rapid increase in internet users. In Indonesia, internet users are projected to reach 72.8 million people, making the country the third-largest in internet penetration among ASEAN nations. This surge in internet usage has significantly influenced online shopping behavior, especially among digital-savvy consumers. However, this trend contrasts sharply with the declining performance of offline retail, as shopping centers are witnessing a drop in consumer visits. This decline is largely driven by three major factors: (1) shifting consumer preferences, (2) decreasing employment in physical retail sectors, and (3) a rapid rise in the number of online stores.The research utilizes primary data, collected from respondents who have made online purchases from two major marketplaces in Indonesia—Tokopedia and Lazada. The data were analyzed using the Smart PLS software to test the relationships between the variables. The results indicate that electronic service quality has a positive and significant effect on eWOM when mediated by trust. However, the direct effects of service quality and satisfaction on eWOM were found to be statistically insignificant. The findings suggest that building customer trust through enhanced service quality is a strategic priority for e-commerce platforms aiming to encourage consumers to share positive online recommendations.

The purpose of this study is to analyze how the implementation of the mudharabah contract in mudharabah savings products at BPRS HIK Parahyangan. This study uses a qualitative approach with data collection techniques in the form of in-depth interviews with the bank and direct observation of the operational process, as well as documentation of relevant secondary data. The main focus of the study is to examine the implementation of the principles of mudharabah and the profit sharing system applied in the savings product. The results of the study indicate that BPRS HIK Parahyangan has implemented the mudharabah contract in accordance with sharia principles. The bank acts as mudharib (fund manager), while the customer acts as shahibul maal (fund owner). The profit sharing system is determined based on an initial agreement and is distributed transparently based on the actual income obtained from fund management. This study is expected to improve the understanding and practitioners of sharia banking regarding the implementation of the mudharabah contract in banking products. In addition, the results of this study also contribute to the development of sharia financial literature and practices in Indonesia.