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Moh. Khusen Nur Iman; Titi Rahmawati; Roni Roni

Jurnal Kendali Akuntansi 2023 International Forum of Researchers and Lecturers

Taxes play an important role in state revenue, through the rapid development of economic sectors and have the potential to increase tax revenue. According to the Small and Medium Enterprises Cooperative Office of Central Java Province, Brebes Regency has MSMEs with a total of 8385 units. With so many MSME actors who should be able to meet taxpayer compliance due to the lack of tax knowledge, the development of digitalization and MSME actors in Brebes Regency. This study aims to determine the effect of the level of tax understanding, income turnover and digitalization of services on tax compliance of taxpayers of micro, small and medium enterprises (MSMEs) Mitra Mandiri Brebes. This research was conducted at MSMEs Mitra Mandiri Brebes. This research method is quantitative research. This study used purposive sampling method. The analysis technique used is multiple linear regression. The results showed that the level of tax understanding had a significant positive direction with a large influence of 59%; while income turnover has a significant direction of 68%; and digitalization of services has a significant positive direction of 49%    

Agung Wibowo; Aris Mardiyono; Camilus Isidorus; Heru Eko Prasetyo; Joko Riyanto +6 more

Jurnal Suara Pengabdian 45 2023 LPPM Universitas 17 Agustus 1945 Semarang

Wisata yang terletak di Desa Sumbersari, Kecamatan Kayen, Kabupaten Pati memiliki beberapa wisata antara lain Gua Pancur, Lorotan Semar, Bukit Pandang, dan masih terdapat wisata lainnya. Dengan adanya wisata tersebut sangat menguntungkan bagi masyarakat di desa Sumbersari untuk peningkatan ekonomi masyarakat, namun pengelolaan wisata tersebut belum dikelola secara optimal. Hal tersebut merupakan peluang untuk pengembangan wisata tersebut, dengan cara memberikan penyuluhan terhadap masyarakat dan pengelola wisata tersebut, sehingga menjadikan desa wisata yang inovatif dan kreatif. Peluang tersebut bisa diciptakan dengan memanajemen dan mendigitalisasikan wisata tersebut sehingga dapat meningkatkan potensi wisatawan di Desa Wisata Sumbersari, Wilayah Kayen. Metode pengabdian ini dengan memberikan penyuluhan serta edukasi kepada masyarakat dan pengelola wisata di Desa Wisata Sumbersari Wilayah. Kayen. Kegiatan tersebut terlaksana dengan didukung pihak kepala desa setempat dan masyarakat. Kegiatan pengabdian masyarakat ini dapat menambah wawasan dan ketrampilan, serta mendorong masyarakat maupun pengelola wisata aktif untuk meningkatkan desa wisata tersebut.

Galuh Aji Gautama; M. Setiawan; Febrianta Surya

JURNAL PENELITIAN SISTEM INFORMASI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

The design of a cover letter creation system is very important for the transition to technology-based village governance, increasing efficiency, accuracy and accessibility in administrative data management. In Waleng Village, making cover letters is still using the manual method, prone to human error. To optimize web-based public services in the digitalization era, a system was developed using the Rapid Application Development (RAD) method. This information system research uses qualitative research and testing it with blackbox testing and reveals that this information system can optimize submission of cover letters online and functions as a database for cover letter applications. Regular maintenance of software and hardware is necessary to ensure optimal consistency in the use of information.

Poppy Septinawati; Tasya Oktavia Ekawati; Yoga Surya Kusuma; Dian Vika Laurenshia; Agni Astungkara

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Marketing activities have experienced a fairly rapid development along with development of information technology. In today's all-digital era, digital marketing formed a new strategy that is very important in the marketing of a company, especially for businesses such as online stores that allow buying and selling at once. Current company competing in developing their marketing strategies in achieving and retain customers. The virtual world is getting closer to everyday life we, making the era of digitalization we cannot avoid. The customer is currently in commit Interaction with the company is carried out by utilizing social media and applications growing rapidly. This can be caused by various factors that go wrong only environmental factor. So the author makes an activity that can help these problems by holding socialization of the Role of Digital Marketing for MSMEs in this era digitization. The method of implementing community service activities is by doing an approach in the form of socialization and useful training to add insight/education to the community so that the knowledge gained can be applied in activities MSMEs. There are three stages of implementation, namely the planning stage in the stage planning, students collect data first through surveys and interviews regarding MSMEs in Segaran Village along with the behavior of MSMEs in the Village the. Every student who takes part in the community service activity program show the attitude of responsibility as an executor, it is shown by every student on time while carrying out each task. Good communication has been shown every students during discussions and evaluations after community activities. Student always conduct an evaluation to improve an activity that has been carried out to achieve more optimal activities. In the era of digital technology has changed the human way of life communicate, act, and make decisions. Marketing activities were not separated from influence of digital technology. The term digital-based marketing has evolved from Initially marketing activities for goods and services using digital channels to broader understanding, namely the process of acquiring consumers, building preferences consumers, promote brands, maintain consumers, and increase sales.

Salsabila Maulidiya S.B; Adam Nurdin N; Fitriatul Rohmadani; Maria Yovita R. Pandin

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

The emergence of the era of society 5.0 is colored by the rapid world of digitalization which describes almost all areas of life including the accountant profession. This study aims to determine the development of digitalization towards society 5.0 and the efforts and challenges made by the accounting profession in facing that era. In this study using a qualitative approach method with interview techniques through online and offline to 2 Respondents of Public Accounting Firms and 2 Respondents of Tax Consultant Firms. The era of Society 5.0 requires accountants to understand technology and use it in their work. The reason is, accountants play an important role in the world of finance and business, which has a positive impact on efficiency and effectiveness. Therefore, accountant learning must be adapted to technological developments to prepare future accountants who can face the challenges of the digital era.

Ghifari Aminudin Fad’li; Marsofiyati Marsofiyati; Suherdi Suherdi

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of technology in the digital era is currently so rapid that all kinds of human activities are very dependent on technological advances. Digitalization has penetrated all sectors of modern human life, including data archiving activities. Archives are very important for an organization or government if the archives are managed properly and correctly. Because the completeness of data and information is very dependent on the filing system. The purpose of this study is to determine the effect of implementing digital archives for storing digital documents. This type of research uses a qualitative approach. This qualitative research seeks to explore and understand different truths by different people. In a qualitative approach, one type of approach that is often used is the case study approach. The data analysis technique used is an interactive model data analysis technique. The results of this study explain the effects of implementing digital archives for storing digital documents.

Dita Pratiwi

Student Research Journal 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to describe projects in the Magang dan Studi Independen Bersertifikat or abbreviated as MSIB which are carried out at INAmikro (PT. Mikrobisnis Digital Sejahtera) which was carried out within a span of 5 months starting from February 21 2023 to July 30 2023. This study uses a descriptive analysis method to explain various projects carried out while participating in a internship at PT. Mikrobisnis Digital Sejahtera. This research concludes that the certified apprentice program implemented PT. Mikrobisnis Digital Sejahtera is a project designed to help business people with problems in implementing people's market digitization in the micro and ultra micro business sector. By looking at the various problems faced by business actors, of course, highly trained human resources are needed so that the program is implemented. by PT. Mikrobisnis Digital Sejahtera (INAmikro) can continue and develop. The results of this study are to provide an overview to the reader about how the project was carried out during this internship program.

Muhlizardy Muhlizardy; Ilham Karin Rizkiawan; Nannyk Widyaningrum; Husnaa Dian Puspita; Yunuarti Yunuarti

Jurnal Ilmu Kesehatan dan Gizi 2023 Pusat Riset dan Inovasi Nasional

Telemedicine, as a form of evolution in the field of health services, has emerged as a response to the challenges and opportunities arising from advances in information and communication technology (ICT). In the era of globalization and digitalization, the concept of telemedicine has revolutionized the way medical services are provided, providing broader, more efficient, and innovative access to healthcare. The purpose of this study was to determine the relationship between service quality and satisfaction among telemedicine users in Surakarta City. This research method is a quantitative descriptive method by distributing online questionnaires (google form). The population in this study are telemedicine users in the Surakarta City area. While determining the number of samples using the Lemeshow formula with a sample of 96 respondents. The results showed that most of the respondents were aged 36-45 years (30.2%), female (51%). The education level of the majority of respondents graduated from high school or equivalent (31.2%). The level of employment of civil servants and self-employed (18.8%) and the activity that is often used is to consult a doctor (66.7%). A total of 3 - 4 times using telemedicine a total of 42.7%. While the results of the description of the quality of services provided are in the good category (72.9%) and the description of satisfaction is in the satisfied category (66.7%). The conclusion in this study is that there is a relationship between service quality and satisfaction with the use of telemedicine services indicating a significant and positive relationship (p value = 0.000).    

Alfina Rahma Nazilal Mubarok; Maharani Ikaningtyas

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

The existence of MSMEs in Indonesia is taken into account, because they contribute greatly to economic growth. The MSME sector is one of the main pillars of Indonesia's economic fundamentals. With the development of digitalization, MSMEs will make the digital economy in Indonesia in 2025 the largest in Southeast Asia. Even so, there are obstacles faced by MSMEs, namely the need to strengthen digital literacy education and strengthen human resources for MSME business actors. The problem that is experienced or faced by SMEs is that online marketing education is still low. Like the UMKM Bintang Lestari in Karangtengah Village, Blitar City. Therefore, students and the 32 Thematic Community Service Groups designed strategies and program plans to help improve MSME product branding. The method used in carrying out activities is a qualitative method by means of observation, discussion, documentation and interviews with the UMKM. The results of the activities also have a positive impact, MSMEs can increase sales and marketing and have good product branding in the eyes of the public.

Aisyah Ika Shauman Ninta; Muhammad Sofian Hadi

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The era of digitalization is growing rapidly, including in the field of education. Educators and students need technology or platforms that support distance learning activities and still have good interaction, so that classes remain not bored or fun and productive. One platform that can answer these challenges is the Canva application. Canva has one of the special services or programs designed for education, namely Canva for Education. This service is designed for educators and students to continue to get a creative, innovative, collaborative and fun learning experience in line with the independent curriculum.The method used in this study is a development research method with a descriptive quantitative approach. This study aims to describe the use of the Canva for Education application by educators as a creative, innovative and collaborative learning medium for students in the current era    

Wimber Jerry Panjaitan; Feri Lupiana

JURNAL RISET MANAJEMEN DAN EKONOMI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

In this era of digitalization, business actors trying to adapt and be creative with a digital approach is a necessity. The ability of organizations to continue to survive is determined by their ability to adapt to technological advances in industry 4.0. In previous studies, many have investigated the opportunities presented by the role of digital transformation, but there are still obstacles and challenges faced in implementing this digital transformation. The culinary industry, which focuses on customer service and convenience in the process of implementing digital transformation in its business, also faces challenges in its journey. This study aims to discuss and identify obstacles and challenges faced by culinary industry players in the form of restaurants that are transitioning to implementing digital transformation in their services. Qualitative research methods were used in this study by conducting semi-structured interviews with owners, managers and employees in the culinary industry in several cities in Indonesia. Data collection based on empirical reviews and theoretical theories: lack of knowledge, lack of resources and cultural change. Empirical findings in the study show that most restaurants that are implementing digital transformation face challenges in terms of lack of resources, cultural change and lack of knowledge. The implications of this research can provide an overview for practitioners regarding the obstacles and challenges that restaurants will face in the process of implementing digital transformation in their business. This research can also be used as literature to fill the gaps that exist in the obstacles and challenges of digital transformation, especially in business.

Siti Ning Farida; Rohma Kusuma Zulianti

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Digitalization has changed the way businesses operate in various sectors, including in marketing. MSMEs (Micro, Small and Medium Enterprises) often face challenges in adopting digital technology, especially in terms of marketing. Therefore, this study aims to investigate digital marketing assistance approaches that can help Fahmi Jaya Kue's UMKM in utilizing digital technology to improve their product marketing. This research method involves a qualitative approach by conducting in-depth interviews with the owner of UMKM Fahmi Jaya Kue and direct observation of the ongoing marketing process. The results of the study show that UMKM Fahmi Jaya Kue faces several challenges in implementing digital marketing, including limited knowledge of digital technology, limited human resources, and lack of access to effective digital platforms. To overcome this challenge, a holistic marketing digitalization assistance approach is proposed. This marketing digitalization assistance is expected to provide benefits to Fahmi Jaya Kue's MSMEs in increasing their marketing effectiveness, increasing customer reach, and increasing competitiveness in the digital era. This research can also provide insight for other MSMEs who wish to adopt digital marketing in their businesses.

Devi Khoiriyah; Jojok Dwiridotjahjono

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Catering "Miss Tote" is one of the MSMEs located in Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. In today's modern era, the catering business is faced with problems related to technology and digitalization. The implementation of community service aims to optimize product marketing through the use of the Canva application as a branding medium and mentoring the use of Instagram social media to expand customer reach and introduce products to potential customers. The method used is a case study with a qualitative approach, the data obtained from interviews with the owner of the MSMEs Catering "Miss Tote" and observations of marketing that has been done and documentation during the implementation process. The results of the study show that the "Miss Tote" MSMEs has marketing potential that has not been optimized, therefore students contribute to making logos, banners, catalogs and brochures as media branding of the "Miss Tote" MSMEs. Implementing a marketing strategy using Canva can have a positive impact such as building a strong brand image so that it can increase customer trust and become the hallmark of a business.

Nadhifatul Azizah Putri Bachtiar; Kustini Kustini; Ruthyanti Manihuruk; Sukma Alexander Putri

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Micro, Small and Medium Enterprises (MSMEs) which are active in the world of handicrafts in the Sentul Village area are one of the community service partners. Through changes in the 4.0 revolution which is accompanied by changes in digitalization through the development of technology and information. Adaptation of changes to MSMEs is also needed in the modernization of digitalization by implementing various innovations. The existence of innovation from various technologies and information is what helps MSMEs to keep moving in increasing consumers, namely with digital marketing. The method used in community service activities in the Sentul sub-district is a qualitative approach as well as the socialization and implementation of MSMEs assistance. The results of this activity are services in creating business accounts on digital media such as Instagram, Tiktok, shopee accounts, with optimal management of digital media, as well as making product photos.

M. Wesla Dhifayana Sukirman; Ririt Iriani Sri S; Mohammad Wahed

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

“UMKM” are one of the indicators that influence domestic economic growth. The increase in “UMKM” has a very positive impact on the domestic or national economy. In the process of increasing “UMKM”, it can be done in various ways, one of which is by providing empowerment and outreach. However, in carrying out these activities it is also required to see and study current economic aspects such as digitalization. Therefore this empowerment and socialization carries the theme of digitalization. The method used in this journal is an initial survey, data collection, analysis, and evaluation of results. From these results it can be seen that “UMKM” get input about the digitization of the economy including product marketing, business logos, product photos, social media platforms and banners.

Rahma Febriana; Riko Setya Wijaya; M. Taufiq

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

MSMEs play an important role in the Indonesian economy. Therefore, the development and progress of MSMEs is very important. One of the efforts to increase the development of MSMEs is through promotional strategies by creating attractive and innovative marketing content. In addition, MSME players must also be able to utilize social media as an effective and efficient promotion and sales media. Both of these are good strategies, especially in the current digitalization era. However, after conducting a field survey, it was found that MSME players in the Keputih village area did not understand how to create content and utilize social media properly. Therefore, the group 74 KKN-T MBKM UPN "Veteran" East Java conducted training with the theme "Content Development and Social Media Management" as a solution to this problem. This research was conducted using survey and interview methods with a qualitative approach. This training was held on May 20, 2023 at the Keputih Harmony Tourism Market with the target of MSME players in the Keputih Harmony Tourism Market (PWHK) and MSMEs in the Keputih area but outside PWHK. This training produces output in the form of material and hones soft skills skills regarding the creation of interesting and innovative marketing content and how to manage social media to increase sales of MSME products in the Keputih Village area.

Muhammad Alfan Fitroni; Acep Samsudin

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2023 FKIP, Universitas Palangka Raya

PT. Narasumber Teknologi Indonesia is a company that focuses on cooperative computerized accounting training, technical guidance for the implementation of technology for small and medium-sized enterprises (SMEs), national cooperative software training, sharia supervisory board for cooperatives, computerized management training for cooperatives and SMEs, as well as the digitalization of Micro, Small, and Medium Enterprises (MSMEs). Additionally, PT. Narasumber Teknologi Indonesia serves as a platform for the younger generation to develop their potential as agents of business digitization through the final project of the program activities. This involves providing training and mentoring to local MSMEs as an effort to digitize their businesses and help solve the problems that hinder or constrain the development of local MSMEs. This research provides insights for local business practitioners to implement digitization in their businesses in order to achieve sustainable growth and success for MSMEs in the ever-evolving digital era. The implementation of training and mentoring for local MSMEs is expected to help them Go Digital, improving efficiency and productivity, enhancing product quality and services, and increasing market access for local MSMEs.

Milyan Milyan; Sitti Rahmatyah; Tahmid Ansar; Iin Anggraeni; Hikmah Hidayat +1 more

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

This community service activity was carried out in Walay Village, Abuki District, Konawe Regency. The purpose of this service activity is to foster a new enthusiasm for entrepreneurship for business actors through digitalization to increase MSMEs. The delivery of the service material that we carry out is divided into three stages, namely preparation, counseling/training and discussion. In the preparation stage we collect data from MSME partners to study the situation and conditions of the partners. The results of the evaluation, MSME business participants in Walay Village were grouped based on the use of digital marketing in doing business, namely: As many as 61.90% or 13 participants in MSME digitization activities, did not really understand the use of digital technology in doing business. and there were 38.10% or 8 participants in the MSME digitization activities who had used marketing methods by accepting orders via digital, in this case social media, where social media is Facebook and WhatsApp

Dewi Cahya Pertiwi; Adam Ferdiansyah; Wahyu Hujatul Ilmi

Public Service And Governance Journal 2023 Universitas 17 Agustus 1945 Semarang

As science and technology develop, many things change with the times, everything without the distance of time and space can be accessed anywhere and anytime. Not only with social media in the development of food and logistics technology to reach the stage of a new era that is simpler quickly and precisely by utilizing digitalization to make it easier for someone to transact and create suppy logistics that is useful and on target, namely by using the website method, With this website, safe purchase transactions are fast and appropriate to create a stable food supply. We know that Indonesia still relies on importing rice from outside countries for the food needs of its people, without us knowing that the improvement of the digital system can be able to encouraging food suppliers in Indonesia, with the existence of this website, it is expected to be a bright hope in logistics supply in Indonesia.

Dhifan Hariz Kinansyah; Wahyu Eko Pujianto

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Digitizing Islamic boarding schools in Era Society 5.0 is an opportunity as well as a challenge for all Islamic boarding schools in Indonesia, apart from branding for their Islamic boarding schools, digitizing Islamic boarding schools also aims to inform the public that education is important. One of them is education at Islamic boarding schools as one of the printers of superior generations, especially in the fields of religion, self-reliance, manners, and social life. This study aims to describe the importance of digitizing education at the Al-Amin Sidoardjo Islamic Boarding School in the Era of Society 5.0. This research was conducted through a qualitative approach using descriptive analytic methods and included in field research. In Era Society 5.0, digital-based Islamic boarding school education is urgently needed, especially at the Al-Amin Sidoardjo Islamic Boarding School, which is still in the process of digital literacy. As for some of the efforts that have been made by the Al-Amin Sidoardjo Islamic Boarding School in digitizing, among others, by not conducting digital literacy training for students through graphic design courses so that students have IT competencies needed by the world of work and society, providing a computer laboratory with internet access for finding sources and references. religious and general knowledge that is difficult to access directly, and the use of websites and social media as a means of branding, dissemination of pesantren information dissemination, as well as pesantren administrative needs. Meanwhile, the challenges faced by the Al-Amin Sidoardjo Islamic boarding school are more in the unavailability of a special team of operators who are technically in charge both in terms of planning, organizing, implementing, and evaluating related to the pesantren's website and social media. In addition, the maintenance of digital systems and devices that are used for digitalization is not yet optimal.