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Ophilia Lindy Agrecia; Yuwantri Yuwantri; Jessica Putri Mannuela; Margareta Margareta; Geffriyani Wulan Dari +2 more

Sabar : Jurnal Pendidikan Agama Kristen dan Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The role of technology in revitalizing expository learning strategies in the 21st century. Expository learning strategies are direct teaching methods by teachers with verbal explanations of material, which are effective in conveying factual information but have been criticized for not stimulating critical thinking and not catering to the variety of student learning styles. This study examines how the integration of digital technology and active learning approaches can improve the effectiveness and engagement of students in expository learning. The use of multimedia, digital platforms, and learning management systems (LMS) opens up opportunities for more interactive and collaborative teaching. However, challenges such as unequal access to technology and the management of digital learning must be addressed so that technology can optimally improve the quality of teaching. Curriculum revitalization is also important to align education with industry needs and technological developments, emphasizing the development of practical skills and digital literacy so that graduates are ready to compete in the global job market. This study provides analysis and suggestions for education practitioners to implement more adaptive and effective expository learning strategies in today's digital era.

Sipasulta, Angelica Mailen; Bayu, Teguh Indra

IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi 2025 Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Bea Cukai has recently been in the public spotlight, especially regarding the supervision of goods from abroad. News and public responses regarding Bea Cukai's supervision create pros and cons, thus triggering a variety of responses from the public. This study aims to analyze the sentiment of Indonesian people towards the performance of Bea Cukai in monitoring goods from abroad by utilizing Twitter social media. In this research, the Support Vector Machine (SVM) algorithm is applied to classify public comments on Twitter into positive or negative sentiments. Through the crawling process carried out from June 1, 2023, to May 12, 2024, 9,051 entries of data were collected. The analysis results showed an accuracy of 93.87%, precision 94%, recall 93%, and F1-score 94%. These results show that the SVM method is effective in analyzing public sentiment, especially related to Bea Cukai's supervision.

Agus Supriono; Rofiu Sisil Annisa; Tiffany Rahma Abdillah; Rizky Yanuarti; Julian Adam Ridjal +1 more

Jurnal Riset Rumpun Ilmu Tanaman 2025 Pusat riset dan Inovasi Nasional

In line with this national rice productivity improvement strategy, the Situbondo Regency Government in East Java Province is actively participating in initiating the development of new superior rice varieties. In early 2023, Situbondo Regency released a new superior rice variety, the Bk Situbondo 01 Agritan Variety. This new rice variety was developed for the IP 400 program. In 2024, the cultivation of this superior rice variety, Bk Situbondo 01 Agritan, began in several villages, one of which was in Battal Village, Panji District, primarily by the Joyo Mulyo 3 Farmers Group. In this regard, it is deemed necessary to conduct research to determine the income and financial efficiency of the superior rice variety Bk Situbondo 01 Agritan. The results of the study indicate that financially the income is recorded as profitable and the farming is efficient. Financially, if it is calculated that there is a decrease in the amount of production and a decrease in production prices of up to 15%, as well as an increase in variable costs of up to 15%, assuming that other factors are considered constant, the new superior rice variety farming business Bk Situbondo 01 Agritan, recorded that the income is still profitable and the farming business is still efficient. It can also be seen that the factors: (a) decrease in the amount (quantity) of production, and (b) decrease in production prices, are relatively more sensitive in responding to the decrease in the level of income and efficiency of the farming business, when compared to the factor: (c) increase in variable costs of the farming business.

Kairuddin Kairuddin; Nabila Mutiara Syifa; Nadhira Eka Putri Prayudi; Putri Syahbilah; Syalwa Nur Alisya +2 more

Jurnal Riset Rumpun Matematika dan Ilmu Pengetahuan Alam 2025 Pusat riset dan Inovasi Nasional

This study aims to analyze students' understanding and difficulties in probability in grade XII of SMA Negeri 1 Tanjung Morawa and identify the contributing factors. The research method used is descriptive with quantitative and qualitative approaches. Quantitative data were obtained from the results of the problems given to students, then analyzed to determine the level of understanding, types of errors, and the percentage of difficulties experienced. Meanwhile, qualitative data were obtained through interviews with subject teachers to deepen information regarding the obstacles faced by students and the learning strategies implemented. The results showed that most students experienced difficulties in determining the sample space, applying probability formulas, and interpreting calculation results. Contributing factors include limited understanding of basic concepts, a lack of variety in practice questions, and learning that still focuses on procedures. Based on these findings, the researcher offers solutions in the form of contextual learning, conceptual reinforcement through class discussions, and the provision of step-by-step practice questions with teacher guidance. This research is expected to contribute to teachers in improving the effectiveness of probability learning in schools.

Syahlun Fikry Riyanto; Fal Harmonis

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

For decades, television as a mass media has been the most popular medium for entertainment and information. Because of its audiovisual nature, television can present music shows, movies, soap operas, variety shows, reality shows, and other programs involving celebrities adored by the public. The purpose of this study is to understand and analyze the exposure of artists' privacy on the Insert Pagi program on TRANS TV on December 1, 2024, from the perspective of the Broadcasting Behavior Guidelines for Standard Broadcasting Programs (P3SPS). Several related theories are involved in this research, including TV Production, Broadcasting, Television, Television Program Genres, Infotainment, Broadcasting Law and Ethics, and the Broadcasting Behavior Guidelines for Standard Broadcasting Programs (P3SPS). The method used in this study is descriptive qualitative. The data collection techniques conducted by the researcher include in-depth interviews, documentation, and observation. The result of this research on the Insert Pagi program on December 1, 2024, is the discrepancy of the program that was broadcast due to the information presented not aligning with the provisions of the articles of P3SPS. This is evident in the exposure of the privacy of artist couple Andrew Andika and Tengku Dewi in the broadcast. As stated in the Broadcasting Behavior Guidelines Article 13, which reads, “Broadcasting institutions must respect a person’s privacy rights in producing and/or broadcasting a program, whether live or recorded.

Ulva Roifatul Lailin; Wydha Mustika Maharani; Yusada Andri Hermawan

Ekspresi : Publikasi Kegiatan Pengabdian Indonesia 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This Community Service Programme was implemented to address the issues faced by Bank Sampah Anggrek's partners in Bendogerit Village, Blitar City. The main problems faced by the partners included limited variety of recycled products, simple waste processing techniques, and ineffective marketing strategies. Activities include socialisation, strengthening local partnerships, recycling training, and digital marketing assistance. As a result, members of the Waste Bank were able to create three new products: plant pots made from orange peels, carnival costumes made from fabric and plastic waste, and ecobrick furniture, and establish collaborations with two local businesses. The constraints of the Community Service Programme activities included limited production facilities, inconsistent participant attendance, low digital literacy, and competition with traditional waste collectors. This programme demonstrates that a waste bank-based sociopreneurship model can have economic, social, and environmental impacts while supporting sustainable waste management strategies. The programme was also successful due to its participatory approach, which actively involved Anggrek Waste Bank members in every step. Participants not only gained new information, but also acquired practical skills that can be used in the processing and marketing of recycled goods. This community service programme greatly helps to raise awareness of the importance of community-based circular economy. While reducing negative impacts on the environment, the sociopreneurship model can boost the community's economy. Bank Sampah Anggrek has the potential to develop into a centre for sustainable waste management innovation at the neighbourhood level by strengthening local capacity and opening up opportunities for cross-sector collaboration.

Panjaitan, Worka Kholiq; Jaelani, Jaelani

Jurnal Manajemen Sosial Ekonomi 2025 LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

This study aims to examine the influence of mentality and capital on the entrepreneurial interest of Development Economics students at Universitas Muhammadiyah Sumatera Utara. Multiple linear regression analysis and descriptive correlational approaches are employed in this quantitative approach. 39 students using a variety of sampling methodologies made up the sample. The study's findings show that, partially and concurrently, financial and mental resources significantly and favorably influence entrepreneurial interest. Entrepreneurial desire is influenced by both mental and capital factors, according to the determination coefficient value of 36.7%.

Angga kurniawan; Nurul Zahriani JF

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This research endeavors to scrutinize how keen students are on learning Islamic Religious Education (PAI) at SMKS Muhammadiyah 9 Medan. The impetus for this investigation arises from the noticeable lack of enthusiasm among students when they attend PAI lessons. These lessons are frequently seen as uninteresting, lacking variety, and less stimulating when compared to the vocational subjects they are studying. These circumstances create difficulties for PAI instructors, who must establish a learning environment that not only delivers content but also cultivates real motivation and a genuine passion in the students. A qualitative descriptive method was used for this study, and information was gathered through classroom observations, conversations with instructors and students, and surveys to gain insights into students' views on their educational experiences. The information was analyzed to pinpoint the internal and external elements that affect learning interest. The results show that the students' level of interest in learning is somewhere between moderate and low. Personal drive, study routines, and students' mental preparation are examples of internal variables, whereas teaching strategies, the use of educational resources, and the backing of the school setting and family are examples of external variables. The research emphasizes the necessity for teaching strategies that are relevant, diverse, engaging, and more in line with the requirements of the students, based on these findings. It is hoped that learning PAI will not only improve cognitive comprehension but will also raise awareness of the significance of Islamic principles in daily life.

Fitalia Bunga Fandila; Aminah Swarnawati

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2025 International Forum of Researchers and Lecturers

The development of digital technology has changed marketing communication patterns, including in the music and audio industry. PT. Pro Musik Indonesia faces several challenges, including a diverse product variety that is not widely known, prices that target the middle to upper segment, but are not supported by clear communication. This study aims to analyze the implementation of marketing communications at PT. Pro Musik Indonesia uses the Communication Mix theory proposed by Philip Kotler (2020), which consists of five main elements: advertising, promotion, personal selling, public relations, and direct and digital marketing. The research method used is descriptive qualitative with interviews as the data collection technique. The results show that PT. Pro Musik Indonesia has utilized social media for advertising, offered seasonal discounts and cashback in sales promotions, taken a consultative and educational approach to personal selling, and built an image through music events and exhibitions. In addition, the company also integrates e-commerce platforms as a means of direct and digital marketing to expand market reach. Based on these findings, it can be concluded that the implementation of marketing communications at PT. Pro Musik Indonesia is adaptive to technological developments and consumer behavior.

Disna Yosita; Indah Woro Utami; Nishia Waya Meray

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2025 International Forum of Researchers and Lecturers

Enteric bacterial infectious diseases such as Escherichia coli are still a serious health problem in many countries, mainly due to the increasing cases of antibiotic resistance that cause the effectiveness of conventional therapies to decline. This condition encourages the search for safer and more effective natural alternatives, one of which is propolis produced by the Trigona sp. bee Trigona sp. Propolis is known to contain a variety of bioactive compounds, including flavonoids and phenolic acid, which act as antimicrobials. This study aims to test the antibacterial activity of propolis extract against E. coli by the sumpray diffusion method. The results of the study showed that there was an inhibition zone that varied according to the concentration of the extract. At a concentration of 10%, an average inhibition zone of 19.85 mm (strong category), a 20% concentration of 22.35 mm (very strong), and a concentration of 30% reaches 26.62 mm (very strong). In comparison, the positive control of ciprofloxacin produced 21.25 mm of resistance, while the negative control (DMSO) showed no activity. ANOVA analysis confirmed significant differences between treatments (p < 0.05). These findings confirm that propolis extract has the potential to be developed as an effective natural antimicrobial agent.

Tri Rahayuningsih; Firman Aziz Bagus Ariyanto

Botani : Publikasi Ilmu Tanaman dan Agribisnis 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Seeds that have exceeded their shelf life generally experience a decline in physiological quality, particularly in terms of viability and vigor. This study aims to determine the viability and vigor levels of several rice (Oryza sativa L.) varieties of Foundation Seeds (Benih Pokok/BP) after surpassing their shelf life. The tested varieties included Inpari 16, Inpari 42, Inpari 45, Sunggal, Memberamo, and Ciherang, obtained from Wonoketro Village, Jetis Subdistrict, Ponorogo Regency. The study was conducted through standard laboratory testing for germination rate and vigor. Results showed a decrease in germination capacity across all varieties, with varying degrees of decline. Inpari 45 showed a germination rate of 39%, Memberamo 33.67%, Sunggal 26.33%, and Ciherang 15.67%, compared to the initial value of 92%. These differences indicate that each variety responds differently to aging and storage conditions. The findings serve as a basis for decision-making regarding the use of expired seeds and are important for seed management in the field.

Rizky Ardian Saputra; Aprilia Dian Evasari; Endah Kurniawa

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to thoroughly examine the influence of menu variety, taste, and price on customers' purchasing decisions at CEZ-ROS Restaurant, located in Kediri Regency. Understanding these factors is crucial for the restaurant to enhance customer satisfaction and improve sales performance. The research employs a quantitative approach with an associative research type, designed to explore relationships between variables. The sampling technique used is accidental sampling, where respondents were selected based on convenience and their availability during the data collection period. This method allows for practical and efficient data gathering from actual restaurant customers. Data analysis involves several statistical tests to ensure accuracy and reliability. Initially, validity and reliability tests were conducted to confirm the suitability of the questionnaire. Then, multiple linear regression analysis was used to determine how menu variety, taste, and price individually and collectively influence purchasing decisions. Additionally, t-tests assessed the significance of each independent variable, while the F-test evaluated their simultaneous effect. The coefficient of determination (R²) provided insight into how much variation in purchasing decisions could be explained by these variables. The results indicate that menu variety, taste, and price significantly impact purchasing decisions both individually and together. Specifically, customers prefer restaurants offering a diverse menu, delicious food, and reasonable pricing. The F-test confirms the strong combined effect of these factors on consumer behavior. However, the coefficient of determination also suggests that while these variables are important, other external influences such as service quality, ambiance, and promotions may also affect purchasing decisions. Overall, this study highlights that CEZ-ROS Restaurant should focus on maintaining menu diversity, enhancing taste quality, and setting competitive prices to attract and retain customers effectively.

Danang Danang; Febri Adi Prasetya; Rashad Huseynaga Asgarov

Journal of Information Technology and Computer Science 2025 International Forum of Researchers and Lecturers

The increasing integration and digitization of smart grid systems have exposed them to a variety of security threats, necessitating robust security measures to ensure their reliability and efficiency. This paper proposes a novel Digital Twin-Based Cyber-Physical Security Framework, incorporating AI-driven predictive maintenance and zero-trust architecture to address the evolving challenges of securing smart grids. By leveraging digital twin technology, this framework creates a real-time virtual representation of physical systems, enabling continuous monitoring and simulation for enhanced security and operational performance. Zero-trust security principles are integrated to ensure that no entity, whether inside or outside the network, is trusted by default, thus significantly reducing the risk of cyber-attacks. Additionally, AI-driven predictive maintenance enhances the framework’s reliability by proactively identifying potential failures before they occur, reducing downtime and improving system resilience. Through the development and simulation of this framework, including attack and failure scenarios, the paper demonstrates that the proposed system outperforms traditional methods in terms of anomaly detection, system downtime, and response times. The integration of predictive maintenance allows for early identification of component failures, thus enhancing the overall resilience of the grid. The zero-trust architecture further strengthens the cybersecurity posture, preventing unauthorized access and attacks. The study also identifies challenges, such as data synchronization and scalability, which must be addressed for broader implementation in large-scale smart grid systems. The findings suggest that the proposed framework could play a critical role in the future evolution of smart grid security, offering valuable insights for researchers and practitioners.  

Mitha Arisoepraba; H. Harfandi

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This study aims to analyze the strategies of Grand Royal Denai Hotel Bukittinggi in enhancing guest satisfaction through the provision of halal food, considering the growing global halal tourism trend and Indonesia's significant potential as a country with a majority Muslim population. Furthermore, the increasing awareness among Muslim travelers regarding the importance of consuming halal food constitutes an essential background for this research. Employing a qualitative approach with a descriptive method, the study was conducted in October 2024 using data collection techniques including observation, interviews with management and guests, as well as documentation. The data were analyzed using a SWOT approach to identify the hotel’s strengths, weaknesses, opportunities, and threats. The results indicate that Grand Royal Denai possesses strengths such as a commitment to halal standards, a professional kitchen team, a strategic location, and menu variety, while its weaknesses include the absence of MUI halal certification and limited digital promotion. The primary opportunity arises from the increasing halal tourism trend, whereas threats involve intense competition among hotels and changes in modern consumer preferences. By leveraging its strategic location and the potential of the halal tourism market, the hotel is able to increase guest visits and enhance overall satisfaction. Overall, the halal food provision strategy has proven effective in improving guest satisfaction; however, the hotel needs to innovate its menu, expedite halal certification, and strengthen digital-based promotion to maintain competitiveness. In addition, this study contributes to the development of halal tourism and serves as a practical reference for other Sharia-compliant hotels.

Kevin Samuel Benammi Brahmana; Hafiza Adlina; Onan Marakali Siregar

Jurnal Bintang Manajemen (JUBIMA) 2025 Pusat Riset dan Inovasi Nasional

The modern retail industry in Indonesia is increasingly competitive, especially in the minimarket sector, which requires every business actor to continuously improve the quality of services and products to maintain consumer loyalty. Indomaret, as one of the main players, has introduced the Indomaret Fresh concept that offers a wider variety of products and a more modern shopping experience. However, despite various innovations, there are still complaints from consumers regarding prices, product diversity, and product quality available. This study aims to analyze the influence of price, product diversity, and product quality on consumer repurchase intentions at Indomaret Fresh in Medan City. The study used a quantitative approach with data collection through questionnaires distributed to 100 respondents, and data analysis was conducted using SPSS to test the partial and simultaneous effects of these variables. The results showed that price and product diversity had a negative and insignificant effect on repurchase intentions, while product quality had a positive and significant effect. Simultaneously, these three variables together had a significant effect on repurchase intentions. These findings emphasize that product quality is a major factor in building consumer loyalty, while aspects of price and product variety need to be adjusted to consumer preferences and expectations for a more effective Indomaret Fresh marketing strategy.

Putri Dwi Kamala; Tati Karyawati; Ahmad Zakiudin

Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Febrile illnesses can be caused by a wide variety of viruses, bacteria, and other pathogenic microbes, and their production originates from outside the body. These substances, known as exogenous pyrogens, can enter the human system through contaminated water, food, or direct human-to-human transmission. Once inside the body, exogenous pyrogens stimulate the immune system by triggering the release of endogenous pyrogens such as cytokines, which in turn act on the hypothalamus to increase body temperature as a defense mechanism. This physiological response, while protective, can also indicate an underlying infection that may need prompt medical treatment. According to the World Health Organization (WHO) in 2020, the number of fever cases worldwide reached approximately 11–20 million people annually, with an estimated 128,000–161,000 deaths each year due to complications from febrile illnesses (Meirita et al., 2024). The global burden of fever varies by region; for example, in the United States, South America, and Western Europe, the incidence of fever is estimated to reach 4–5% of the population. In contrast, several Asian countries report higher prevalence rates, such as Japan with 6–9%, India with 5–10%, and Guam with 14% (Ulum et al., 2024). These statistics highlight the ongoing public health challenge posed by febrile illnesses, emphasizing the need for improved surveillance, prevention strategies, and treatment protocols worldwide.

Mahdayan Mahdayan; Syarifa Mayly; Ichpan Zulpansyah

Jurnal Riset Rumpun Ilmu Tanaman 2025 Pusat riset dan Inovasi Nasional

The aim of this research is to determine the effect of using NPK 16:16:16 fertilizer dosage on the growth and yield of white mustard (Brassica Pekinensis) ITTO variety to determine the effect of using organic kasgot biochar fertilizer on the growth and yield of white mustard (Brassica Pekinensis) ITTO variety  of white mustard (Brassica Pekinensis) ITTO variety to determine the interaction between the treatment of 16:16:16 fertilizer dosage and organic kasgot biochar fertilizer on the growth and yield of white mustard (Brassica Pekinensis) ITTO variety.This study was conducted in the land of UPT BIH (Horticulture Parent Seed Task Force Unit) Kutagadung, Berastagi District, Karo Regency, North Sumatra. The study was conducted in November 2023 - December 2023. This study used a factorial randomized block design consisting of two factors, namely: Factor I. Provision of Kasgot Biochar Fertilizer (K) with 4 levels, namely: K0 = Control, K1 = 1 kg / plot, K2 = 2 Kg / plot. Factor II. Application of NPK Fertilizer 16:16:16 (P) with 4 levels, namely N0 = Control N1 = 10 grams/plot, N2 = 20 grams/plot, N3 = 30 grams/plot The results of the study showed that the Use of Kasgot Biochar Fertilizer (K) was significantly different from plant height, plant diameter, leaf width, fresh weight per crop of sample plants, fresh weight of plants per plot and production per hectare. The best treatment was the K2 treatment (2 kg/plot). The use of NPK Fertilizer (N) was significantly different from plant height, plant diameter, leaf width, fresh weight per crop of sample plants, fresh weight of plants per plot and production per hectare. The best treatment of N-P-K 16-16-16 fertilizer was the N3 treatment (30 grams/plot), and the Interaction of the use of Kasgot Biochar Fertilizer (K) and NPK Fertilizer (N) was not significantly different from plant height, plant diameter, leaf width, fresh weight per crop of sample plants, fresh weight of plants per plot and production per hectare.

Sinaga, Toni Athory; Astuti, Yohana Th. Maria; Budiharjo, Kadarwati; Afiantoro, Febri; Yusup Paisol

Botani : Publikasi Ilmu Tanaman dan Agribisnis 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Successful pollination in oil palm depends heavily on the availability of Elaeidobius kamerunicus pollinator insects that require anthesis male flowers as habitat and food sources. This study aimed to analyze the relationship between anthesis male flower availability on E. kamerunicus beetle population and its impact on parthenocarpy bunch formation at PT. Graha Inti Jaya, Central Kalimantan. Observational method with descriptive and correlational approaches was conducted on 484.57 hectares of oil palm plants varieties Socfindo and Lonsum planted in 2007-2008 during February-July 2025 period. Data collection included anthesis male flower census, beetle population monitoring using yellow traps, and parthenocarpy bunch analysis from mill sorting. Data analysis used linear regression, Pearson correlation, and two-way ANOVA with 95% confidence level. Results showed significant relationship between anthesis male flower availability and E. kamerunicus beetle population (R² = 0.728, p < 0.05), where each unit increase of anthesis male flower increased beetle population by 2,667 individuals per hectare. However, relationship between beetle population and parthenocarpy bunches was not significant (R² = 0.114, p > 0.05), indicating complexity of pollination factors. Variety and planting year differences showed no significant effect. This study recommends maintaining anthesis male flower availability >5% per hectare for optimal natural pollinator beetle population.

Fera Zuning Ayu Ningtyas; Taufik Akbar; Zulfia Rahmawati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the influence of independent variables, namely Promotion, Location, and Product Variation, on the dependent variable, Purchase Decision, at Seduhlur Coffee Kediri. The research method used is quantitative, employing multiple linear regression analysis with the assistance of SPSS version 26 software. The sampling technique applied in this study is incidental sampling, which involves selecting respondents who happen to be present and meet certain criteria at the time the research is conducted. Based on the results of data analysis, it can be concluded that the Promotion variable has a positive and significant partial effect on Purchase Decision. This indicates that the better the promotional strategies carried out, the more likely consumers are to make a purchase. Similarly, the Location variable also shows a positive and significant partial influence, suggesting that the comfort and accessibility of Seduhlur Coffee’s location play an important role in influencing consumer decisions. Product Variation is also found to have a positive and significant partial effect on Purchase Decision, meaning that a greater variety of products offered increases the likelihood of attracting consumer interest. Simultaneously, all three variables — Promotion, Location, and Product Variation — have a significant and positive influence on Purchase Decision. This research is expected to provide useful input for Seduhlur Coffee Kediri in improving its marketing strategies and service quality to encourage and increase consumer purchasing decisions.

Soniya Auliya Sabilah Hakiki; Nurul Azizah

International Journal of Management and Strategic Business Leadership 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The company distinguishes itself from other retail stores through its unique approach, particularly in managing minimarkets by adhering to sharia principles in employee management. Ecommerce Reny Swalayan-ku merges traditional self-service elements with modern technology, positioning itself as a platform that facilitates the online purchase of daily necessities. The platform features user-friendly mobile applications and websites designed to streamline transactions, offering a variety of flexible payment options to enhance the shopping experience. Furthermore, goods are delivered using Reny Swalayan-ku own expedition service, with shipping costs calculated based on the distance from the customer's home to the minimarket. This research seeks to examine the impact of Service Quality, Discounts, and the Interactivity of Social Media Marketing on Shoppers’loyalty, with Online Trust serving as an intervening variable among users of Reny Swalayanku in Surabaya. An associative quantitative research methodology was employed, utilizing data gathered via questionnaires distributed to 94 respondents who are users of Reny Swalayan-ku Surabaya. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS software. The findings of the research suggest that Service Quality, Discounts, and the Interactivity of Social Media Marketing have a significant and positive impact on Online Trust. Additionally, Online Trust was determined to exert a positive and significant effect on Shoppers’loyalty. Moreover, both Discount and Social Media Marketing Interactivity directly and positively influence Shoppers’loyalty. In contrast, Service Quality does not demonstrate a significant direct impact on Shoppers’loyalty, indicating that its function may primarily serve as a foundation for establishing trust, which subsequently affects loyalty. These results highlight the critical role of fostering consumer trust through high-quality service, appealing discount promotions, and engaging social media interactions to enhance Shoppers’loyalty within the realm of retail e-commerce.