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This study examines the factors influencing customer retention at Surya Fresh MSMEs in Depok City, West Java. The primary issue identified is the instability of customer retention, which is mainly attributed to intense market competition, the rapid pace of digital marketing, and the evolving customer expectations in the modern business environment. This study aims to analyze the impact of product quality, e-service quality, and reward programs on customer retention, with relationship commitment as a mediating variable. A quantitative approach with an explanatory research design was employed to test the relationships among variables. Primary data were collected through a Likert-scale questionnaire from 224 Surya Fresh customers using a simple random sampling technique. Data analysis was conducted using the PLS-SEM method in SmartPLS, including validity, reliability, and structural model assessments. The findings indicate that product quality, e-service quality, and reward programs significantly influence relationship commitment and customer retention. Moreover, relationship commitment was found to mediate the effects of these three factors on customer retention, highlighting its importance in enhancing customer loyalty. High e-service quality, superior product quality, and attractive reward programs foster strong emotional connections with customers, which are crucial for sustaining long-term customer loyalty. The study concludes that product quality, e-service quality, and reward programs have a positive and significant impact on relationship commitment and customer retention at Surya Fresh. Relationship commitment is confirmed as a key mediator. To further improve retention, Surya Fresh should focus on enhancing product availability, administrative responsiveness, and offering diverse promotional programs. Future studies may apply this model in different industries and integrate qualitative methods for deeper insights.

Coffee shops have grown rapidly as part of a modern lifestyle, particularly in Tasikmalaya City, which is known as a city of Islamic boarding schools with a majority Muslim population and high religiosity. However, there are still many coffee shops in the city that have not been registered for halal certification, leading to confusion among Muslim consumers regarding what is permissible to consume according to sharia law. This issue highlights the need for clear information on halal products to help Muslim consumers make informed choices when visiting coffee shops. Therefore, the purpose of this study is to examine the effect of halal brand awareness, viral marketing, and service quality on the brand image of coffee shops in Tasikmalaya City. The study uses a quantitative approach with a survey method. Data were collected through questionnaires, which were distributed both online and directly to Muslim generation Z coffee shop consumers in Tasikmalaya City, with a total of 131 respondents. The sampling method used was purposive sampling. Data analysis was conducted using the Structural Equation Modeling (SEM) technique with the help of SmartPLS 4 software. The results of the study indicate that halal brand awareness, viral marketing, and service quality have a positive and significant effect on the brand image of coffee shops in Tasikmalaya City. These findings suggest that improving halal brand awareness, leveraging viral marketing strategies, and providing excellent service quality are essential for enhancing the brand image and attracting more Muslim consumers to coffee shops in the city.

Class II A teachers rarely utilize learning media in the classroom, relying primarily on textbooks. As a result, students often feel bored and disengaged, making the learning process less interactive and ineffective. This research aims to develop a smart board learning media, assess its validity, and evaluate its effectiveness in teaching subject matter, predicates, objects, and information. This study follows a research and development (R&D) approach using the ADDIE model, which consists of five stages: (1) analysis, (2) design, (3) development, (4) implementation, and (5) evaluation. The research was conducted in Class II A at SDN Sukabumi 2, Probolinggo City. Data collection was carried out through questionnaires distributed to material/content expert validators, media experts, teachers, and students. The results of the product trial indicate that the smart board media received a validity score of 94% from material/content experts and 91% from media experts. These scores fall within the 90–100% range, categorizing the media as highly valid. Field trials further demonstrated its effectiveness, with Class II A teachers rating it at 93% (very effective) and students at 87% (effective). In conclusion, the smart board media serves as an effective teaching aid, enhancing the learning experience for Class II A students at SDN Sukabumi 2. Future research could expand the development of smart board media for broader subject areas, ensuring greater engagement and motivation in the classroom.

The purpose of this research is to find out how much influence HR Training and Competency has on Employee Performance through Job Satisfaction as an Intervening Variable at the Lubuk Sikarah District Head Office, Solok City. The sample used was a saturated sample, because the entire population was sampled, namely 60 respondents. The data collection technique is through a questionnaire whose validity and reliability have been tested. Partial Least Square (PLS) was used to test the hypothesis in this research using SmartPLS 3.0. The results of this research show that there is a positive and significant influence of training on job satisfaction, a negative and insignificant influence of HR competency on job satisfaction, a negative and insignificant influence of training on employee performance, a positive and significant influence of human resource competency on employee performance, a positive and significant influence of satisfaction. Work on Employee Performance, Positive and significant influence of Training on Employee Performance through Job Satisfaction, negative and insignificant influence of HR Competency on Employee Performance through Job Satisfaction, Contribution of Training and HR Competency variables through Job Satisfaction which is 0.464 or 46.4%, the contribution of the HR Training and Competency variable to Employee Performance is 0.629 or 62.9%.

This research aims to determine the effect of Organizational Culture and Training on Employee Performance with Work Motivation as an Intervening Variable at the Lubuk Sikarah District Office in Solok City, under the supervision of Dr. Dori Mittra Candana, SE, M.M., and Mrs. Selvi Zola Fenia, S.Psi, M.M. This is a quantitative study. Data collection was carried out through questionnaires, with a sample of 60 respondents at the Lubuk Sikarah District Office in Solok City. The analysis methods used are path analysis, partial least squares (PLS), outer model, inner model, and hypothesis testing. Data processing in this study was done using the SmartPLS 3.0 software.The research results can be concluded as follows: Organizational Culture has a positive and significant effect on Work Motivation; Training has a positive and significant effect on Work Motivation; Organizational Culture has a positive and significant effect on Employee Performance; Training has a positive and significant effect on Employee Performance; Work Motivation has a positive but insignificant effect on Employee Performance; and Organizational Culture can mediate the relationship between Training and Employee Performance with Work Motivation as the intervening variable at the Lubuk Sikarah District Office in Solok City.

Internet of Things (IoT) technology plays an important role in Smart City development by increasing efficiency in the transportation, energy, waste management and air quality sectors. IoT enables dynamic regulation of traffic flow, more efficient energy management, and real-time monitoring of waste and air quality. However, challenges such as inadequate infrastructure, data security issues, and limited human resources need to be overcome to maximize IoT adoption. By improving infrastructure, interoperability standards and data security policies, the potential of IoT in Smart Cities can be further optimized.

This study aims to examine and analyze the impact of promotions and prices on customer satisfaction, mediated by service quality in Medan City. The research is quantitative in nature, using an accidental sampling technique. Data collection was done through questionnaires and interviews. Data analysis was performed using SMART PLS. The population consisted of 50 respondents, all of whom were included as the research sample. The findings reveal that promotion has a positive and significant effect on service quality in Medan furniture stores. Price also positively and significantly impacts service quality at Akela Meubel in Medan. Promotions positively and significantly influence customer satisfaction at Akela Meubel, while price has a positive and significant effect on customer satisfaction in Medan furniture. Furthermore, promotion positively and significantly affects customer satisfaction at Akela Meubel in Medan through service quality, and price positively impacts satisfaction through service quality at Medan furniture.

Structural transformation is an important process in the economic development of a country. In Indonesia, the plan to move the National Capital City (IKN) from Jakarta to Nusantara in East Kalimantan is one of the strategic steps in accelerating structural transformationThe methodology used in this study is a qualitative and quantitative approach. The results of the study show that the acceleration of structural transformation through the development of IKN has a significant impact on the formation of a new economic base and increasing Indonesia's competitiveness. The formation of a new economic base in IKN can be seen from the emergence of technology and innovation-based industrial clusters. The impact on national competitiveness can be seen from the increase in productivity and innovation capacityThe analysis of the acceleration of structural transformation through the development of the IKN shows a fundamental change in Indonesia's economic base. The development of IKN as a smart forest city accelerates structural transformation through three main mechanisms. The impact on the formation of a new economic base can be seen from the shift in the economic structure in the IKN area and its surroundings. Structural transformation is also reflected in changes in the composition of the workforce and investment patterns. The impact analysis on Indonesia's competitiveness shows a significant increase in several dimensions

This research was conducted to obtain an overview of the influence of transactional leadership on employee performance through job satisfaction as a mediating variable in car variations in Jambi City and to find out whether there is a mediating role of job satisfaction on the influence of leadership on employee performance. This type of research is quantitative. The data collection technique uses Structural equation modeling (SEM) with the SmartPLS program. The results show that transactional leadership and job satisfaction have a significant influence on employee performance, and job satisfaction has a mediating role.

Smartphone users in Indonesia are projected to reach 195.26 million by 2024. This has led to increased competition among smartphone vendors, causing each vendor to compete to either increase or maintain their market share. One of the most famous smartphone brands in Indonesia is Oppo, which ranks among the top 2 smartphones in Indonesia based on the top brand index. This research aims to gain a deeper understanding of smartphone marketing strategies in Indonesia and analyze several variables that show inconsistencies in the research results. This research employed a quantitative method with a sampling technique using the Lemeshow approach, resulting in a sample size of 100 respondents. The collected data was then processed using SmartPLS. The research results showed that brand awareness, perceived quality, and brand equity had a positive and significant influence on consumer loyality. Furthermore, in the mediation test, brand equity was able to mediate the influence between perceived quality and consumer loyality but failed to mediate the relationship between brand awareness and consumer loyality.

Through Presidential Regulation No. 82 of 2018, concerning Health Insurance in article 48, one of the benefits of promotive preventive services is health history screening services. Health history screening abbreviated as SRK is a preventive effort that can detect participants with a potential risk of diabetes, hypertension, kidney failure and coronary heart disease. This SRK filling activity is very beneficial for JKN participants, one of which is that they can find out the potential risk of disease as early as possible for themselves and their family members. Some people still have minimal knowledge about the Mobile JKN application, there are several obstacles in the community, especially the elderly who experience either a lack of smartphones or a lack of understanding of how to use the Mobile JKN application, so these obstacles are the main problems that occur in the Marpoyan Damai area, especially in the Jl. nurul. The aim of the activity is to increase the public's insight and knowledge regarding how to use and benefit the Mobile JKN application in health history screening. In this case, the service team will provide education and assistance with health screening through the BPJS application as an effort to prevent disease. The location for this activity will be carried out in one of the neighborhoods in Pekanbaru City, namely the RT 01 RW 21 Tangkerang Tengah neighborhood, Pekanbaru City. The aim is that after this community service is carried out, it can improve the level of public health through health screening in the application and also increase the knowledge of the community in the area regarding the use of family medicinal plants (herbal medicine)

Micro, Small and Medium Enterprises (MSMEs) are an important sector in the Indonesian economy. However, many MSMEs face obstacles in accessing digital technology to improve competitiveness and innovation. With the development of the Smart City concept, which integrates technology to improve quality of life and access to public services, MSMEs in areas that adopt it have the opportunity to utilise digital technology. Madiun City, as part of the Smart City initiative, has great potential in developing an inclusive digital ecosystem for MSMEs. This research aims to formulate an effective website development model for MSMEs in Madiun City, to support product innovation and marketing and improve competitiveness in the digital market. The analysis shows that website development can improve MSME competitiveness and innovation, with benefits such as wider market access and integration with digital marketing technology. However, the main challenges faced are limited digital knowledge, development costs, and security threats. Therefore, support from the government and related institutions is needed to provide training and resources for sustainable website management.

This study evaluates the efficacy of Smart Governance implementation in enhancing public services in Batam City. Smart governance, a principal facet of the smart city paradigm, seeks to enhance efficiency, transparency, responsiveness, and accountability by the utilisation of information technology. Batam City, strategically positioned as an economic and trade hub, is dedicated to implementing smart governance concepts to enhance the quality of its public services. This research employs a descriptive methodology with qualitative analysis to assess the strategic measures implemented, including the digitalisation of public services, transparency and budget management, integrated data management, and enhanced community participation.The findings indicate that the adoption of smart governance in Batam has effectively enhanced administrative efficiency and transparency in public services. Nonetheless, difficulties such as the digital infrastructure deficit in remote regions and insufficient digital literacy within the population remain significant impediments. This research recommends enhancing digital infrastructure, creating more user-friendly applications, and implementing digital literacy training programs for the community.  With an appropriate strategy, Batam City may persist in advancing Smart Governance as a sustainable smart city paradigm.

Structural transformation is an important process in the economic development of a country. In Indonesia, the plan to move the National Capital City (IKN) from Jakarta to Nusantara in East Kalimantan is one of the strategic steps in accelerating structural transformationThe methodology used in this study is a qualitative and quantitative approach. The results of the study show that the acceleration of structural transformation through the development of IKN has a significant impact on the formation of a new economic base and increasing Indonesia's competitiveness. The formation of a new economic base in IKN can be seen from the emergence of technology and innovation-based industrial clusters. The impact on national competitiveness can be seen from the increase in productivity and innovation capacityThe analysis of the acceleration of structural transformation through the development of the IKN shows a fundamental change in Indonesia's economic base. The development of IKN as a smart forest city accelerates structural transformation through three main mechanisms. The impact on the formation of a new economic base can be seen from the shift in the economic structure in the IKN area and its surroundings. Structural transformation is also reflected in changes in the composition of the workforce and investment patterns. The impact analysis on Indonesia's competitiveness shows a significant increase in several dimensions

This research aims to examine the role of forensic accounting in detecting and exposing acts of graft and abuse of authority, focusing on the case of the Indonesian Export Financing Agency (LPEI) and the Bandung Smart City project. Forensic accounting offers an in-depth law-based investigative approach, which enables the disclosure of patterns of financial manipulation as well as weaknesses in internal controls. This research uses a qualitative method through a literature review of relevant journals, books, and literature. The results show that forensic accounting is not only effective in uncovering financial irregularities, but also contributes to increasing transparency and accountability in the public sector. Forensic accounting has proven to be a strategic tool both in the investigation process and fraud prevention, so that it can support better state financial governance.

This study aims to examine the relationship between mental health, non-physical work environment, and the performance of generation Z employees in Bekasi City. Generation Z, who were born between 1995 and 2010 or are currently in the age range of 13-28, are known for their characteristics that include high proficiency in using technology, high levels of involvement in social media. However, Generation Z employees have negative characteristics, namely being easily anxious and stressed when things don't go as they wish. Generation Z feels stress at work caused by their perception of a very competitive work environment, long working hours, and tight deadlines in completing their tasks. This study uses a qualitative method through the distribution of questionnaires. The population in this study were 50 generation Z employees in Bekasi City. This study tested the hypothesis and analyzed the data using SmartPLS (Partial Least Square) Computer Software version 3.0. The results of the analysis show that the influence of mental health has a significant influence on employee performance, while the influence of the non-physical work environment has a significant influence on employee performance.

This research discusses the impact of Internet of Things (IoT) technology on smart mobility in the context of Smart City development. The research also highlights the importance of community involvement in IoT deployment to ensure the successful development of smart mobility. The background of this research focuses on the increasingly complex challenges of mobility in big cities. The research objective is to explore how IoT can improve the efficiency and effectiveness of urban transportation systems. The method used is a narrative review of relevant literature, which includes various case studies and IoT implementations in various cities. The results show that the application of IoT in transportation systems can reduce congestion, improve safety, and facilitate interaction between the government and the public. The conclusion of this study confirms that IoT technology is key to achieving sustainable smart mobility in Smart City development.

This study aims to analyze the role of smart technology in achieving sustainable cities through the implementation of the smart city concept. Using a qualitative approach based on library research, the study explores the relationship between smart technology and urban sustainability, encompassing three main pillars: governance, energy efficiency and environmental management, and social inclusivity. The findings reveal that smart technology enhances transparency and efficiency in governance through e-governance and digital applications, fosters multi-stakeholder collaboration via collaborative governance, and improves government responsiveness to public needs. In the environmental aspect, the implementation of smart technologies such as smart grids and smart sensors significantly contributes to more efficient energy management and carbon emission reductions. Moreover, technology-based waste management demonstrates great potential in supporting urban environmental sustainability. On the social dimension, smart technology must ensure inclusivity by addressing vulnerable groups and bridging the digital divide, where digital literacy and community empowerment play a crucial role in creating sustainable social impacts. However, implementation challenges such as infrastructure gaps, limited budgets, and human resource readiness remain barriers that need to be addressed. This study highlights the importance of integrative and collaborative approaches in smart city implementation, alongside strong strategic policy support to maximize the potential of smart technologies in achieving sustainable development. With the right approach, smart cities can serve as a strategic solution to urbanization complexities and improve the quality of life for future generations.

This research aims to determine and analyze the influence of marketing mix and brand image as a marketing strategy. Before marketing activities occur, it is important for business actors, in this case weaving SMEs in Bima City, to know buyer behavior first to know what strategies will be implemented to market woven products. Determining a marketing strategy through a marketing mix that is right on target and increasing the brand image of woven products can increase consumer purchasing decisions as well as an effort to maintain the existence of local products in Bima City. The type of research in this research is quantitative. The method used in this research is an explanatory survey approach, namely through collecting data from respondents. The research instrument used was a questionnaire with a Likert scale containing a list of questions for respondents to answer. The sample in this study amounted to 200 people. Then, to test the research, it was carried out with the help of Smart Partial Least Square (SmartPLS) Software. The research results marketing mix and brand image have a significant influence on the decision to purchase woven fabric as an effort to maintain the existence of local products in Bima City

The study aims to analyze the effect of e-learning, knowledge sharing and job rotation on the performance of generation Z employees in Semarang City mediated by self-development. This research is quantitative type using PLS-SEM data analysis technique with SmartPLS 3.2.9 software. The results of this study prove that: (1) E-learning affects employee performance; (2) Knowledge sharing has no effect on employee performance; (3) Job rotation has no effect on employee performance; (4) Self-development affects employee performance; (5) E-learning affects self-development; (6) Knowledge sharing has no effect on self-development; (7) Job rotation affects self-development; (8) Self-development mediates e-learning on employee performance; (9) Self-development does not mediate knowledge sharing on employee performance; (10) Self-development does not mediate job rotation on employee performance.