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Kaisa Zahwa Azhara; Nabila Destia Leviana; Nahdia Hulwa Imania; Dwi Arya Pangestu; M. Yusuf Bahtiar

Jurnal Pariwisata Indonesia 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the contribution and potential of the Lampung Province tourism sector to national economic growth in the 2020-2025 period. Using a quantitative descriptive approach using the Location Quotient (LQ) and Shift Share methods, this study processes secondary data on Gross Regional Domestic Product (GRDP) at constant prices from the Central Statistics Agency. The analysis shows that although Lampung's macroeconomic performance is still dominated by the primary sector, the tourism sector, particularly the accommodation and food and beverage subsector, has demonstrated post-pandemic resilience with a significant positive growth trend. In 2024, the GRDP value of this subsector at the provincial level reached IDR 4,616.76 billion, with strategic areas such as Bandar Lampung City confirming the accommodation sector as a base sector (LQ > 1) with a high competitive advantage. The integration of a creative economy based on local wisdom, such as the use of Tapis cloth and digital marketing, has been proven to increase the attractiveness of destinations, capable of driving the volume of domestic tourist trips to reach 17.87 million trips by 2024. This finding confirms that Lampung's tourism sector is not only a regional economic driver, but also makes a substantial contribution to national income through a multiplier effect on job creation and increasing domestic foreign exchange. Optimizing collaboration between policymakers and accelerating infrastructure development are key to strengthening the strategic position of Lampung tourism in the future.

Arsyan Radifan; Aulia Rahmawati; Farhat Aji Furqon; Muhammad Fauzaan Adji Lesmana; Nurul A'ini +2 more

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The era of digital disruption has given birth to the phenomenon of post-truth and massive disinformation, which triggers sharp political polarization on social media, thereby threatening democratic stability and social integration in Indonesia. This study aims to analyze the effectiveness of implementing Islamic political ethics (Siyasah Syar’iyah) and the transformation of Tabayyun values as instruments for mitigating information disorder in the digital public sphere. The rationale for this research is the urgent need for a robust ethical framework to complement technical-secular digital literacy, which has been deemed insufficient in curbing emotional sentiments and religious hoaxes. The research method employed is qualitative with a library research approach, integrating various contemporary scientific references from the last five years (2020-2025). The research findings indicate that Islamic political ethics offers a holistic solution through the reconstruction of transcendental values in cyberspace activities. The main finding (novelty) of this research is the "Cyber Activism Based on Amar Ma’ruf Nahi Munkar" model, which synergizes the role of Islamic Religious Education (PAI), revelation-based media literacy, and moderate-characterized digital leadership. This model transforms netizens from mere information consumers into agents of "Digital Piety" who actively produce counter-narratives to create a civilized and integrated digital ecosystem.

Maya Agriyani Putri; Sri Kartikowati; Ria Rahma Nida

Ebisnis Manajemen 2026 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

This study aims to analyze the implementation of the electronic office (e-office) system in correspondence management and to identify the challenges and efforts undertaken in its application at the Environmental Agency of Central Jakarta Administrative City. The background of this research is the increasing demand for digital transformation in public administration, which requires government institutions to adopt electronic systems to improve efficiency and administrative order. This study employs a descriptive qualitative method with a case study approach. Data were collected through interviews with four participants, direct observation, literature review, and documentation. The findings indicate that the e-office system has been utilized in the registration, recording, and distribution of incoming and outgoing letters. In the management of incoming mail, documents are first entered into the system, then printed for manual disposition by the head of the office, and subsequently re-entered into the system based on the disposition results. For outgoing mail, the drafting and submission process is conducted through the system, while the signing process is still performed manually. The challenges encountered include network disruptions, limited employee understanding of the system, and inadequate supporting facilities. Efforts to address these issues include regular system maintenance, improvement of supporting infrastructure, and training programs for employees. This study provides an overview of the implementation of e-office in supporting correspondence management and strengthening administrative order within government institutions, and highlights the importance of technological readiness and human resource competence in optimizing digital-based administrative systems.

Syafaruddin Syafaruddin; Andi Riska Andreani Syafaruddin; Nurasia Natsir

International Journal of Management Science and Business 2026 International Forum of Researchers and Lecturers

The digital transformation of public administration represents a critical pathway toward modernizing governance, enhancing service delivery, and improving transparency in Indonesian government agencies. This study examines the current state of digital transformation initiatives across various levels of government in Indonesia, identifying key challenges and opportunities in implementing digital technologies within bureaucratic structures. Through a convergent parallel mixed-methods design combining surveys of 245 government officials from 32 agencies and in-depth interviews with 28 digital transformation leaders, this research reveals that while Indonesian government agencies have made significant progress, substantial barriers remain including limited digital infrastructure in remote regions, resistance to organizational change, insufficient digital literacy among civil servants, and inadequate legal frameworks. The overall mean maturity score was 2.87 (SD = 0.74), placing the average agency in the 'developing' category, with only 6% reaching the 'optimizing' level. The study identifies critical success factors: strong leadership commitment (β = 0.38, p < 0.001), citizen-centric design, comprehensive change management, and effective public-private partnerships. Findings indicate that successful digital transformation requires not merely technological adoption but fundamental organizational restructuring and cultural shifts toward data-driven decision-making and collaborative governance. Policy recommendations address digital infrastructure investment, human capital development, governance reform, and shared platform utilization. This research contributes to theoretical understanding of digital government in developing nations and provides practical guidance for policymakers navigating the complexities of public sector digitalization.

Junita Winni Palondongan

Jurnal Praba : Jurnal Rumpun Kesehatan Umum 2026 STIKES Columbia Asia Medan

The development of information technology has driven an increase in self-diagnosis behavior, especially among the productive-age population with broad access to the Internet. This phenomenon has the potential to result in inaccurate health assessments and influence health-related decision making. This study aimed to describe self-diagnosis behavior, motivations, patterns of seeking health information online, consequences after performing self-diagnosis, and the level of health literacy among people aged 18-44 in the Tataran 1 area. This research uses a quantitative descriptive design with a survey method through questionnaires given to 60 respondents in the company. The results show that the majority of respondents are female, aged 35-44, and have a high school level education. Some respondents were not motivated to perform self-diagnosis, and the level of seeking health information online was considered low to moderate. Nevertheless, nearly half of the respondents still took follow-up actions after performing self-diagnosis. The majority of respondents had a moderate level of health literacy, so the ability to understand and evaluate health information still needs to be improved. These findings underscore the importance of digital health literacy education so that the public can accurately sort medical information and reduce the risk of mistreatment due to self-diagnosis of the disease.

Zetria Erma

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The legal culture of society is a fundamental element in the implementation of the Complete Systematic Land Registration Program (PTSL). The success of this program is not only determined by government policies but also by the awareness, compliance, and participation of the community in registering their land. The research method is normative legal research with a statutory and conceptual approach. This study uses primary, secondary, and tertiary legal sources. The research results indicate that legal culture plays an important role in the success of the implementation of the Complete Systematic Land Registration Program (PTSL) as an effort acceleration of land registration. The legal culture reflected in the extent to which the community is willing to voluntarily register their land and follow the established procedures. Efforts to improve legal culture can be carried out through legal socialization and counseling, participatory approaches, increased transparency of officials, cultural approaches, as well as the utilization of digitization of land services. Therefore, it is recommended that the government, especially the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency (ATR/BPN), together with local governments Intensifying the activities of socialization and legal counseling to the community continuously in an informative, persuasive, and educative manner as well as strengthening the role of field implementing officers by emphasizing the principles of transparency, accountability, and responsive public service. The government is also advised to optimize approaches based on local wisdom and to utilize digital technology in the land registration process to facilitate community access.

Dian Imanuella

Kajian Ekonomi dan Akuntansi Terapan 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The use of population data plays a crucial role in improving the quality of public services and supporting data-driven policymaking. The Population and Civil Registration Service (Disdukcapil), as the agency responsible for population administration, is responsible for providing accurate, up-to-date, and integrated population data. This study aims to analyze collaborative patterns of population data utilization and public service innovation at the Serang City Population and Civil Registration Service. The research method used is a qualitative method with a descriptive approach. Data collection techniques were carried out through observation, documentation, and literature studies from various relevant academic sources. The results show that collaborative patterns of population data utilization are carried out through the integration of population information systems, data exchange between government agencies, and the development of information technology-based services. Public service innovations carried out include the digitization of population administration services, the use of online service information systems, and improving the quality of digital technology-based services. This collaborative data utilization can increase the effectiveness of public services and accelerate the population administration process for the community. Therefore, strengthening inter-agency coordination, improving the quality of human resources, and developing information technology infrastructure are important factors in supporting the successful utilization of population data and public service innovation.

Afina Fahru Miliana

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2026 International Forum of Researchers and Lecturers

Social media has brought significant changes in the way humans interact, construct meaning, and shape social identities. In Indonesia, TikTok is the most widely accessed social media platform, reaching 32% of users. TikTok is not only a medium of entertainment but also a space for the production and reproduction of values, tastes, and social standards. The TikTok algorithm presents personalized content according to user preferences, creating a continuous flow of information that is visually and repetitively consumed. From an anthropological perspective, this article aims to analyze how algorithms influence the formation of digital identity and generate new status symbols in virtual spaces. This research uses a qualitative approach with ethnographic methods and literature studies on TikTok usage practices. The results of the study show that indicators of popularity such as the number of views, followers, likes, and interaction rates become new forms of status symbols that represent users’ social influence in the digital world. From an anthropological perspective, TikTok can be understood as a new cultural space where algorithms act as structural agents that influence social practices, identity production, and symbolic hierarchies within digital society. This study emphasizes that algorithms function not only as technical technologies but also as cultural forces that shape how individuals understand themselves and their social positions within the social media ecosystem.

Erma Erma; Agustina Malan; Ardwinner Joy Tumonglo

Nubuat : Jurnal Pendidikan Agama Kristen dan Katolik 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This is a worrying issue in the digital age and has been shown to significantly contribute to low student academic achievement. This research aims to examine the role of Guidance and Counseling (BK) services in addressing social media addiction in students with low academic achievement. The method used in this research is library research with a qualitative approach through content analysis and literature synthesis techniques sourced from various scientific references published between 2020 and 2025. The results show that students addicted to social media have low self-control, resulting in academic procrastination and a consistent decline in learning achievement. GC services have proven to play a strategic role through preventive, curative, and developmental functions implemented through classical guidance, individual counseling, and group counseling. The Cognitive Behavioral Therapy (CBT) approach and self-management technique have proven most effective in helping students reduce social media addiction and improve learning discipline. However, the effectiveness of GC services is still constrained by the non-ideal ratio of counseling teachers, the lack of digital literacy-based GC programs, and students' negative stigma toward counseling services. This study recommends developing GC programs specifically designed to address digital addiction by involving the entire school ecosystem consistently.

Wenni Septia Pratiwi; Indah Ratu Sehati; Alhafiz Rasya Ramadhan; Sani Safitri; Rani Oktapiani

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This article discusses innovation in the learning process as an important strategic step to improve the quality of education, especially in developing students' critical literacy skills. Critical literacy is an essential skill for students to face the complexity of information and technology in the 21st century. This paper aims to explore the role of learning innovation as a strategy to strengthen critical literacy. This research uses a qualitative approach through literature study, by reviewing various scientific references related to learning innovation, critical literacy, 21st-century learning principles, and the role of teachers in the learning process. The results of the study indicate that learning innovation designed in a contextual, collaborative, and student-focused manner can improve their ability to understand, analyze, evaluate, and reflect on information critically. In addition, the role of teachers as facilitators, motivators, and agents of innovation has proven crucial in creating effective and meaningful learning experiences. Learning innovation can be an effective strategy to strengthen students' critical literacy while preparing them to face the challenges of the digital era and modern society.

Ading Rahman Sukmara

Jurnal Manajemen Kewirausahaan dan Teknologi 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research focuses on the strategic role of the people's market as a driver of the regional economy and a source of Regional Original Income (PAD), by taking a case study of the arrangement of the people's market by the Ciamis Regency MSME Office. Using a qualitative approach, data was collected through observation, interviews, and documentation studies. The results of the study show that the Regional Government of Ciamis Regency implements five main strategies in structuring the people's market, including optimizing development and revitalization with ease of access, market development based on potential and local characteristics, cooperation with investors, facilitation and guaranteeing the ease of capital lending through banking, and market promotion using digital technology. This strategy has a significant impact on the achievement of PAD. The achievement of PAD from the people's market sector of Ciamis Regency was recorded to exceed the target in the period of 2015 to 2017, reaching 113.4%, 128.0%, and 121.9%, respectively, although it decreased in 2018 to 87.2%. To optimize regional levy revenue, these findings conclude the need to improve and improve the regional levy management system to support the performance of the apparatus, the implementation of routine activities such as coordination between agencies and socialization to business actors, as well as increasing the discipline, dedication, and honesty of fiscal officials in carrying out their main duties and functions proportionately.

Siti Alifah Tzahdiah; M. Ikhwan Maulana Haeruddin; Chalid Imran Musa; Anwar Anwar; Tenri Sayu Puspitaningsih Dipoatmodjo

Populer: Jurnal Penelitian Mahasiswa 2026 Universitas Maritim AMNI Semarang

This study aims to explore employees’ work experiences related to work-life balance and compensation in shaping employee performance at CV. Sepanjang Masa (Masa Kreatif), a social media agency located in Makassar. A qualitative approach with a descriptive-analytical field design was employed. Data were collected through in-depth interviews, passive participant observation, and documentation involving 11 informants from both management and creative teams. Data analysis followed processes of data reduction, data display, and conclusion drawing, with trustworthiness ensured through triangulation techniques. The findings reveal that employees’ work-life balance experiences are dynamic and heterogeneous. Work flexibility provides opportunities for personal time management; however, rapid response demands and intensive content production blur the boundaries between work and personal life. A supportive, communicative, and collaborative work environment acts as a protective factor that mitigates work pressure and fosters creativity. Compensation is perceived not only as financial remuneration but also as a symbol of recognition, professional development opportunities, and organizational appreciation, although gaps remain between employee expectations and organizational capacity. Integratively, work-life balance, work environment, and compensation constitute interconnected work experiences influencing employee engagement and performance within the digital creative industry.

Siti Nurhalizah Hutagalung; Shofia Amin; Feny Tialonawarmi

Ebisnis Manajemen 2026 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

This study aims to examine the implementation of the Integrated Dynamic Archival Information Sistem (SRIKANDI) application in digital archive management at the Public Works and Public Housing Agency (PUPR) of Jambi Province. This study applies a qualitative approach using descriptive methods. Data collection techniques were carried out through observation, in-depth interviews, and documentation of informants directly involved in archive management and the use of the SRIKANDI application. The analysis of policy implementation in this study is based on Edward III's theory, which covers the dimensions of communication, resources, disposition, and bureaucratic structure. The findings of the study show that the implementation of the SRIKANDI application in the Road Construction Division has been carried out, but it has not been running optimally. The use of the application is still mostly focused on correspondence activities, while the comprehensive archive management function has not been optimally implemented. Factors supporting implementation include the existence of clear regulations, leadership commitment, and the availability of socialization and training activities. Meanwhile, the obstacles found include limitations in internet network quality, application stability, and differences in the level of human resource capabilities and adaptation to digital sistems. This study concludes that the successful implementation of SRIKANDI is not only influenced by the availability of technology, but also by the readiness of organizations and human resources in supporting the transformation of digital archive management. In addition, this study also provides several strategic recommendations to improve the effectiveness of implementation.

Muhammad Ali Imran; Nurasia Natsir

International Journal of Educational Research 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

Code-switching has become increasingly prevalent in digital communication among Indonesian youth, reflecting complex sociolinguistic dynamics in multilingual contexts. This study investigates code-switching patterns in Indonesian digital native youth's computer-mediated communication (CMC), examining the linguistic structures, social functions, and motivations behind this phenomenon. A mixed-methods approach was employed, analyzing 2,500 social media posts from 150 Indonesian youth aged 18–25 across Instagram, Twitter, and WhatsApp. Quantitative content analysis identified code-switching frequency and patterns, while qualitative thematic analysis explored motivations and functions. Myers-Scotton's Matrix Language Frame model guided the structural analysis. Results revealed that 78.4% of participants engaged in code-switching, with Indonesian-English being the most common pattern (62.3%), followed by Indonesian-Regional Language (23.5%) and trilingual switching (14.2%). Intrasentential switching occurred in 54.7% of cases, while intersentential switching appeared in 31.8%. Five primary functions emerged: identity construction (32.1%), emphasis/intensification (26.4%), topic shifting (18.9%), humor/creativity (14.3%), and lexical gap-filling (8.3%). Code-switching in Indonesian digital communication represents a sophisticated linguistic practice driven by identity negotiation, expressive needs, and technological affordances rather than linguistic deficiency. These findings contribute to understanding multilingual CMC in Southeast Asian contexts and have implications for digital literacy education and language policy.

Muhammad Nurahmad; Nurasia Natsir

International Journal of Educational Research 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

Indonesia harbors extraordinary linguistic diversity with over 700 regional languages representing approximately 10% of the world's languages within 1.3% of global land area. However, this diversity faces existential threat from language shift toward Indonesian, urbanization, education policies favoring the national language, and globalization. UNESCO classifies 146 Indonesian languages as endangered, with several dozen facing imminent extinction as last speakers age without intergenerational transmission. This study documents the current vitality status of Indonesian regional languages, analyzes factors driving language endangerment and shift, evaluates existing conservation efforts, and proposes evidence-based strategies for language revitalization and maintenance. A multi-phase approach was employed: vitality assessment of 150 regional languages using UNESCO's Language Vitality and Endangerment framework with surveys involving 2,400 speakers; ethnographic case studies in 12 speech communities; policy analysis; evaluation of 25 revitalization programs; and predictive modeling of language shift trajectories. Of 150 surveyed languages, only 23 (15.3%) classified as safe with robust intergenerational transmission; 48 (32.0%) were vulnerable; 42 (28.0%) definitely endangered; 28 (18.7%) severely endangered; and 9 (6.0%) critically endangered. Key endangerment drivers included Indonesian-only education (92.3% of schools), urban migration (67.8% of youth), negative language attitudes (54.2% of parents), and lack of written traditions (73.4% of languages lacking orthographies). Modeling projected that without intervention, 40% of currently vulnerable languages will become definitely endangered within 20 years. Successful revitalization demands community-owned interventions, mother-tongue-based multilingual education, new digital language domains, and attitude change campaigns. Indonesia's linguistic diversity represents invaluable cultural and scientific heritage requiring urgent, coordinated conservation action.

Carolina Yunyta Duminggu; Emilianus Eo Kutu Goo; Maria Silvana M. Carcia

Jurnal Projemen UNIPA 2026 Universitas Nusa Nipa Maumere

Abstract. Locally Generated Revenue (PAD) is an important indicator in assessing a region's fiscal independence. One source of PAD with potential for development is Groundwater Tax (PAT), particularly in areas with significant groundwater utilization. This study aims to evaluate the contribution of Groundwater Tax to Locally Generated Revenue (PAD) in Sikka Regency during the 2020–2024 period. The research method used is descriptive with quantitative and qualitative approaches. The data used are secondary data obtained from the Sikka Regency Regional Revenue Agency, including data on realized Groundwater Tax and PAD revenues, as well as primary data obtained through observations and interviews during the internship. Data analysis techniques were used to calculate the contribution of Groundwater Tax to.Total PAD and analyze its revenue development from year to year. The results show that the contribution of Groundwater Tax to Sikka Regency's PAD is still relatively small and fluctuates, although overall PAD realization is quite effective. This low contribution is influenced by several factors, including suboptimal taxpayer compliance, limited human resources, and the suboptimal implementation of the regional tax digitalization system. Therefore, strategic efforts are needed in the form of increasing supervision, taxpayer data collection, tax socialization, and optimization of the tax administration system to increase the contribution of Groundwater Tax to Sikka Regency's PAD in the future

Najamudin Najamudin; Dwi Muliati

Jurnal Manajemen dan Pendidikan Agama Islam 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study aims to analyze the fundamental role of Islamic Religious Education (PAI) teachers in shaping the noble character of students using a qualitative approach through literature review techniques. Data were collected from various scientific sources published between 2020 and 2026 and analyzed using content analysis methods, which included stages of reduction, categorization, and conceptual synthesis. The main focus of this study is to examine how PAI teachers integrate the values of tawhid and worship into the daily behavior of students, so that religious education does not merely remain at the cognitive level but manifests in noble character. The findings indicate that PAI teachers play a strategic role as murabbi, mu’allim, and muaddib, whose success is determined by the integration of pedagogical, professional, social, personality, and spiritual competencies. Amid the dynamic challenges of the digital era, teachers are required to revitalize their roles not only as educators but also as moral exemplars (uswatun hasanah) and agents of character transformation. The synergy between teachers' competencies and consistent exemplification is the key to safeguarding the students' morality and fostering a resilient personality in the school environment.

Najamudin Najamudin; Dwi Muliati; Amelia Agustin; Mansur Tenis

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Digital transformation has significantly altered early childhood learning patterns. Platforms such as YouTube have become dominant media consumed by preschool children. Exposure to digital content during the golden age potentially affects moral development, as children remain in a critical phase of imitation and value internalization. This study aims to conceptually analyze the role of parents in assisting early childhood moral development amid YouTube exposure from an Islamic education perspective. The research employs a qualitative approach using a systematic literature review of reputable national and international journals published between 2020–2026. The analysis involves identification, inclusion-exclusion selection, thematic categorization, and critical synthesis. Findings reveal that effective moral development is strongly influenced by parental mediation patterns, including active mediation, screen-time limitation, Islamic value-based content selection, reflective dialogue, and digital role modeling. The study proposes an integrative Islamic-based digital parenting model combining modern moral development theory and Islamic tarbiyah principles. Theoretically, this study contributes by integrating family digital literacy with Islamic moral education within contemporary educational discourse.

Kadek Indra Wijaya; Esyaf Sedik; Noak Msen; Yohana Mikaela Kelanit; Thobias Rumbino Fonataba +2 more

Jurnal Riset Rumpun Seni, Desain dan Media 2026 Pusat Riset dan Inovasi Nasional

The creation of institutional signature music is typically understood as a technical compositional process intended to accompany a performance. This study aims to elucidate how the music of the Rene Hu dance is constructed as a medium for representing institutional identity through the integration of local wisdom and organizational values. Utilizing an artistic autoethnographic approach, this research positions the creative experience of the composer as a reflective data source analyzed through both thematic and conceptual lenses. The findings indicate that the composition of Rene Hu music emerges from the interaction of cultural, ecological, and institutional dimensions, all mediated by the composer’s reflection as a strategic agent. The integration of Sentani traditions, the soundscape of Mount Cycloop, and digital technology forms a sonoric identity that represents both cultural legitimacy and the vision of the Papua Province Language Center. This study formulates the Reflective Sonoric Cultural Strategy Model, which explains the mechanisms of identity negotiation within the composition of such signature music. The novelty of this research lies in its conceptualization of institutional music as an arena for identity negotiation analyzed through the composer’s creative journey. This research offers a conceptual framework applicable to the creation of similar representational musical works.

Fahrudin Fahrudin; Karmanis Karmanis; Charis Christiani

International Journal of Social Welfare and Family Law 2026 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the effectiveness of public service policy implementation at the Regional Technical Implementation Unit of the Freshwater Fish Cultivation Center (UPTD BBIAT) in Pekalongan Regency, focusing on the influence of service quality on fish farmers' satisfaction mediated by trust. The research employs a mixed-methods approach with a concurrent embedded design, combining a survey of 40 fish farmers and in-depth interviews with 5 key informants from the UPTD and Agency levels, along with observation and document analysis. The theoretical framework is built on New Public Service Theory, Policy Implementation Theory, and the SERVQUAL, trust, and public satisfaction concepts. The research findings indicate that all three variables are in the high category with robust and significant positive correlations: service quality with trust, service quality with satisfaction, and trust with satisfaction. Trust has been shown to play a strong mediating role in the relationship between service quality and fish farmers' satisfaction. The assurance and empathy dimensions are the strengths of UPTD BBIAT, while tangibles and reliability require improvement through infrastructure modernization and enhanced consistency in seed availability. Theoretically, this research confirms the applicability of the SERVQUAL model and trust theory in the context of public services in the fisheries sector. In practice, it provides strategic recommendations to improve policy implementation effectiveness through infrastructure strengthening, human resource development, service digitalization, and enhanced institutional coordination.