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The aim of this research is to discuss innovation in marketing management of village Micro, Small and Medium Enterprises through social customer relationship management (SCRM), digitalization and technological guidance assistance. The method used is a systematic literature review method. Systematic literature reviews are used for the process of identifying, evaluating and interpreting research results relevant to research objectives that include research questions, topic areas and related phenomena. One of the main reasons for conducting qualitative research is because the research is exploratory in nature. Based on the discussion above, it can be concluded that social customer relationship management is defined as a business philosophy and strategy, supported by technology platforms, business rules, processes and social characteristics, which are designed to involve customers in collaborative conversations to deliver mutually beneficial value in a trusted and transparent business environment. Micro, small and medium enterprises need to maintain good relationships with customers and increase their loyalty through knowledge and fulfilling customer needs quickly and precisely. One of the keys for micro, small and medium enterprises to survive in today's competitive business world is through business digitalization, where micro, small and medium enterprises can take advantage of this to develop business performance. Government policy in the form of technical guidance training in the form of training for micro, small and medium enterprises is expected to strengthen the relationship between entrepreneurial marketing and marketing performance.

The purpose of this study is to ascertain how students at STISIPOL Candradimuka Palembang feel about teachers using code switching when teaching English. The study sample consisted of 37 students from the Social Welfare Science course. The Qualitative survey research design was applied in this study. The questionnaire was spread to the students as the research instrument to investigate students’ perception. The result of the questionnaire was analyzed by using the Likert scale to know the degree of agreement and disagreement. The study's findings demonstrated that students had a positive perception of teachers who code-switch between Indonesian and English because it makes learning the language more fun and motivates them to try having conversations in it.

This study intends to ascertain the potential, issues, and requirements for learning English for marketing majors at vocational schools. It also seeks to evaluate the feasibility of the Busworld website, which was created as an alternate medium for this research. English communication abilities must be improved by vocational students. Issues that arise with marketing majors at vocational schools show that the same materials are still used in both general education and vocational education. A notable example of technology use in this study is the technology-based learning medium, which took the shape of a website centered around telecommunications. The Sugiyono Model is the model that is adapted for this research, which employs the Research and Development (R&D) technique. Finding Potential, Problems, and Data Analysis, Design Validation, Product Design, Product Testing, Product Revision, Final Product, and Publication are the steps that have been modified. The SMK Pemuda 1 Kesamben, SMK PGRI 2 Sutojayan, and SMKN 1 Kademangan served as the research's field sites. This study's data is quantitative in the form of teacher and student answers and product validation results, and qualitative in the form of observations, interviews, and documentation. The study's findings suggest that using the Busworld website as an alternate medium can help marketing students expand their vocabulary related to business. The results of the media validation and material validation, which were completed by three experts each, and which yielded a score of 98%, indicating high validity, serve as evidence for this. Additionally, 88.5% of the replies from thirty marketing students and three teachers were included in the results of the teacher and student surveys. In summary, the Busworld website, which offers resources such as 100 lists of verbs, 100 lists of nouns, 50 business abbreviations, and 50 conversations with business themes, is a valuable tool for improving the business vocabulary proficiency of marketing students at vocational schools.

The aim of this research is to find out and describe RRI's reporting approach so that listeners remain interested in the era of digital broadcasting. Qualitative descriptive methodology is used in this research methodology. This research aims to discuss RRI's reporting strategy regarding Human Resources, Broadcast Hours, Target Audience, and Content. Data collection methods include documentation, library research, interviews, and observation. Based on research, RRI uses the following tactics to maintain listener interest: (1) developing listener-involving programs where listeners can convey and share information with the public, which is sometimes known as citizen journalism. (2), RRI broadcasts all day, every day. (3) RRI and Pusdiklat work together to produce featured reporter and presenter programs, as well as holding regular conversations with reporters and presenters in the field. The aim of this exercise is to improve the quality of reporters and presenters, whose job is to involve the audience directly. Apart from that, technology will also enter the digital era. (4) RRI developed three programs RRI Play, Be Young, and RRI 30 Seconds which are available for download from the Google Store and Appstore. This application is based on the Android and iOS operating systems.  

This research aims to analyze language politeness in conversations in Vindest-Andika's tonighshow YouTube videos. This type of research uses a descriptive method with a qualitative approach. The data collection technique in this research uses note-taking and listening techniques. politeness of language in Vindest's YouTube Talkshow content can be concluded that there are several maxims that exist in the conversation between Vindest and Andika, namely the maxim of wisdom which occurs at minutes 7.12 and 18.46, the maxim of generosity which occurs at minutes 6.23 and 23.14, the maxim of appreciation which occurs at minutes 24.34 , the simplicity maxim which occurs at minutes 1.19 and 14.55, the consensus maxim which occurs at 2.48 and 11.15 minutes and finally the sympathy maxim which occurs at 5.22 and 15.35 minutes..

 This study aims to identify and analyze the forms of homographs found in the Makassar language as used by the community in Pattene Village. This study also aims to describe how the multiple meanings of the homographs are represented in the context of everyday communication, and how the understanding of the meaning is influenced by the situation, intonation, and social relations between speakers. This study uses a qualitative approach with a descriptive method. This approach was chosen to study and describe in depth the linguistic phenomenon of multiple meanings (homographs) in the Makassar language based on data obtained from native speakers in Pattene Village. The focus of the study is directed at the use of homographs in oral communication among the community, as well as the context that influences changes in their meaning. The main data sources in this study are community speech recorded through interviews, participatory observations, and documentation of everyday conversations. The results of the study show that the community in Pattene Village uses a number of homograph words in the Makassar language that have multiple meanings depending on the context of the speech. A total of 12 main homographs were successfully identified through interviews and field observations. These homographs have the same phonological structure but show different meanings based on situational context, tone of voice, and position in a sentence. For example, the word "balla" can mean house in a general context, but is also used to express the meaning of an extended family or origin in a traditional context. This shows that the understanding of the meaning of homographs is highly dependent on the cultural knowledge and social experience of the speaker.

This research intended to describe langue often used by students, by describing the form of diglossia and describing the trigger factors. This type of research is descriptive research using a qualitative approach. The object of the research is student conversations from linguistic activities in the campus environment. Data collection uses observation, interviews and documentation methods accompanied by recording tools. The results of the research show that Siliwangi University Indonesian Language Education students use more than one language. The results showed that students used variations of T and R diglossia in their conversations, especially in the use of Sundanese and Indonesian. Diglossia found in students is caused by several factors such as bilingualism, situation, and prestige.

This research aims to examine the influence of the Mobile Legend game and social media on changes in the use of Indonesian among teenagers. Using an online survey method with a quantitative and qualitative approach, data was obtained from a survey of 34 teenagers aged 12-21 years. The research results showed that as many as 47.05% of respondents felt that playing Mobile Legends made them use harsh language more often, both when playing games and in daily interactions with friends or family. As many as 47.05% of respondents stated that they often used harsh language. slang and abbreviations in daily conversations, as many as 42.6% of respondents are aware of maintaining a balance between the use of slang and standard language. As many as 29.4% of respondents feel more comfortable and use slang more often due to the influence of social media. This research concludes that the Mobile Legend game and social media have a significant influence on the use of informal language and foreign terms among teenagers, which has an impact on their ability to speak formal language.

This study focused on UNIMED Biology Department students and aimed to find Indonesian language errors in their WhatsApp conversations with lecturers. The data included messages sent by UNIMED biology students to lecturers via WhatsApp. A qualitative analysis was conducted to compare this data with language error standards set in good and correct Indonesian language rules, such as EYD, PUEBI, and KBBI. The results showed that some of the language mistakes that often occur in conversation include incorrect word use, incorrect punctuation, and ineffective sentences

A caregiver is someone who provides physical or emotional care for individuals who suffer from illness or disability, usually the individual is someone they love. The aim of this research is to find out how caregivers experience caring for members who experience mental disorders, with pastoral conversations with caregivers. The research method used is a qualitative method with a phenomenological approach with (in-depth interviews), early symptoms of children experiencing mental disorders, feelings that arise when hearing children experiencing mental disorders, social responses of children experiencing mental disorders (discrimination), alternatives in the treatment of children experiencing mental disorders. mental disorders, family perceptions when children experience mental disorders. The results of research conducted by the author at the Prof. Dr. Muhammad Ildrem Mental Hospital in Medan, show that there are several family members who are providing outpatient care to a family member who is ODGJ, and they are being cared for by their own family, starting from parents, older brothers, sisters, relatives, aunt, and also uncle.

A caregiver is someone who provides physical or emotional care for individuals who suffer from illness or disability, usually the individual is someone they love. The aim of this research is to find out how caregivers experience caring for members who experience mental disorders, with pastoral conversations with caregivers. The research method used is a qualitative method with a phenomenological approach with (in-depth interviews), early symptoms of children experiencing mental disorders, feelings that arise when hearing children experiencing mental disorders, social responses of children experiencing mental disorders (discrimination), alternatives in the treatment of children experiencing mental disorders. mental disorders, family perceptions when children experience mental disorders. The results of research conducted by the author at the Prof. Dr. Muhammad Ildrem Mental Hospital in Medan, show that there are several family members who are providing outpatient care to a family member who is ODGJ, and they are being cared for by their own family, starting from parents, older brothers, sisters, relatives, aunt, and also uncle.

The fashion industry in 2024 will continue to develop along with developing trends, technology and consumer needs. The existence of the fashion industry as one of the largest industries in the world contributes to the Indonesian economy. In the Indonesian fashion industry, there are many local brands. One of them is the Hamlin brand. In mid-March 2024, Hamlin was hit by an issue of product counterfeiting. This issue prompted the author to carry out media monitoring to monitor and analyze updates related to conversations regarding the Hamlin brand, including specific, positive opinions and negative opinions that could affect the public's reputation and trust in the Hamlin brand. This research uses a descriptive qualitative approach. Research data was obtained from the results of analysis of reviews on several social media. Researchers also use secondary data in the form of journal articles, books and other literature on the internet. The theory used in this research is Erving Goffman's dramaturgical theory. The results of the analysis show that the issue of product counterfeiting involving the Hamlin Brand has significantly disrupted the brand's image and reputation. Hamlin Brand's ineffective response to this issue has exacerbated the situation and increased public doubt and distrust of the brand.

A method is a set of methods or methods that teachers use in learning so that students can achieve certain learning goals and skills. Many verses in the Koran explain the use of methods in teaching. Some of them we find in Surah Ali Imran verse 159 and Al-Maidah verse 67. The aim of this research is to find out the method of learning or teaching the Al-Qur'an. This research method uses descriptive qualitative methods with a literature review. The main data sources come from books, magazines and the latest articles related to this research theme. The results of this research indicate that the methods of teaching the Al-Quran are (1) Hiwar, namely alternating conversations between two or more parties through questions and answers regarding a topic leading to a goal, and (2) Tabligh, namely a systematic, orderly and measurable method used by preachers in presenting tabligh material to their audiences.    

The principle of cooperation is definitely needed in a conversation, because with this principle, speakers and interlocutors can communicate cooperatively. Apart from helping speakers and speech partners achieve common goals in conversation, the maxim of cooperation can also provide a framework for communication to be more efficient and effective, so that it can benefit speakers and speech partners. However, sometimes in a conversation, violations arise from the speaker or speech partner involved and result in a violation of the principle of cooperation. Violations in the principle of cooperation in a speech can cause information defects and give rise to disagreements between the speaker and the speech partner. Therefore, this research was carried out with the aim of determining and explaining the types of violations of the principle of cooperation in conversations on the content of Lost Youth: "Butchering Cheetahs So that Cheetahs Will Ride in the Afterlife". This research uses pragmatic theoretical methods as well as qualitative descriptive methodological approaches. Collection techniques. The data used is a note-taking technique, namely by watching the video again, then taking notes on conversations that contain violations of the maxim of cooperation. The results of the research show that violations of the principle of cooperation that occur in the content are dominated by violations of the maxim of quantity which is characterized by the discovery of 10 violations of data. , 4 data violations of the maxim of quality, 5 data violations of the maxim of manner, and no violations of the maxim of relevance were found.

This research is based on looking at the ethics of adolescent communication with older people, where communication as a process of exchanging messages from communicators to communicants requires ethics as something that is used as a view and guideline to measure the good and bad deeds according to a habit in society. Communication ethics can be seen from the form of ethics starting a conversation, face-to-face communication and communication techniques used. This type of research is using descriptive qualitative research methods that describe what is about an event. In this study, the author describes the ethical use of adolescent communication focused on older people in Dusun III Padang Sari Jorong Limau Puruik, Kinali District, West Pasaman Regency. In collecting data, the authors used observation, interview and documentation techniques with informants related to the application of communication ethics between adolescents and older people in Dusun III Padang Sari.The results of the study were the use of adolescent communication ethics in hamlet III Padang Sari Jorong Limau Puruik, Kinali District, West Pasaman Regency which focused on communication ethics with older people, consisting of communication ethics in starting conversations, teenagers rarely saw the condition of the prospective interlocutor, second, friendly teenagers. and polite to the interlocutor depending on the level of familiarity, third, listening, teenagers are not good at listening especially when given advice. While the ethics of face-to- face communication, first, stay with the other person, teenagers tend to not focus and glance left and right, second, keep the intonation and speed of speech, teenagers use high intonation, the three teenagers often ask questions in the form of asking how they are. The communication technique used by adolescents when communicating with older people is to confirm when they feel they have misunderstood and pay less attention to non-verbal communication well, such as not bowing when walking in front of older people    

Japanese language skills are a mandatory requirement for Indonesian interns who will work in Japan. Based on interviews with the leadership of LPK INNA (Indonesia Nippon Anugerah) Padang, it is known that the average intern who goes to Japan has Japanese language skills at N4 level or at least N5. At this level, students can read hiragana, katakana and basic kanji, they are can listen and take in information that is spoken slowly. However, interns are still hampered in communicating spontaneously, they are not fluent and stammer in carrying out conversations. In this PKM, training will be given to strengthen Japanese speaking skills to interns at LPK INNA through the Japanese Conversation Practice application. This training aims to: provide an understanding of Japanese culture related to communication and work ethic, practice carrying out daily Japanese conversations, introduce the use of the Japanese Conversation application as a medium for independent practice. The transmission of science and technology uses the SAVI method

Lesson study builds a learning community among teachers, learners, academics and education observers. Transcript Based Learning Analysis (TBLA) model is one of the models used to analyze learning transcripts in more depth. This research aims to describe the lesson study learning pattern in science learning through TBLA analysis. The method used in this research is descriptive qualitative research method to describe the phenomena that take place as it is. The research was conducted in class VIII A MTs ABU AMR Tambakrejo, human respiratory system material, with a cycle of plan, do, see. This research instrument is a video and audio recorder and a researcher's field note sheet. Data collection is done through 3 ways, namely documentation, observation and discussion. The data collected in this research is in the form of transcripts of Lesson study Learning Community learning.The data analysis technique uses TBLA analysis model. The results of the study describe the conversations that occur between teachers and students, linear patterned learning, the category leads to Student Center Learning. The conclusion of this research is that science learning of human digestive system material has a linear pattern that describes learning getting stronger to achieve learning goals and SCL categories that are student-centered. This research suggestion can be used as a reference for reflection in developing teacher professionalism to shape more effective learning.

The goal of this research was to investigate whether conversational videos could improve the speaking skills of midwifery students at Muhammadiyah Manado University. Specifically, the study looked at how videos could help students develop correct rhythm, stress, intonation, and emotion in their pronunciation. The study involved 32 midwifery students at the university and used an experimental technique with pre-tests and post-tests to collect data. To gather data, the researcher used observation and assessed the students' speaking skills before and after watching the videos. The results showed that the conversational videos were effective in improving the students' pronunciation skills. To get the most benefit from the videos, the students first practiced the conversations featured in the videos. Next, they listened to the conversations, repeated them, and then practiced speaking in front of the class. The findings showed that the final good value increased significantly from the pre-test stage to the post-test stage. In the pre-test, the students' good value was 22%, but this increased to 47% in the post-test. Moreover, the lack of value decreased by 19% in the post-test compared to the pre-test.

This research aims to explore teachers' perceptions of the development of the Merdeka Curriculum on Nias Island. Using a qualitative approach, data was collected through in-depth interviews with a number of teachers in schools on Nias Island. Thematic analysis was used to identify patterns and key themes that emerged from conversations with teachers. The results of the study highlighted the different views, challenges and expectations of teachers regarding the implementation of the Merdeka Curriculum. The findings provide valuable insights into how educators in the region are responding to and managing the dynamics of the development of the new curriculum. The implications of the findings of this study are expected to provide guidance for improving the implementation of the Merdeka Curriculum in Nias Island and similar areas.    

Code switching and code mixing often occur in different conversations in society, code switching and code mixing can occur at all levels of society, a person's social status cannot prevent code switching or code mixing from occurring, this is often called multilingualism. This qualitative descriptive research was conducted in the fourth grade learning process at the Simalungun Protestant Christian Church Elementary School with the aims of 1) describing the types of code switching applied by teachers in the learning process; 2) describe the types of code mixing carried out by teachers in the learning process; 3) describe the factors that cause teachers and students to exchange codes; and 4) describe the factors that cause teachers and students to mix code.The methods used are observation and interviews. The results of this research indicate that in the fourth grade Simalungun Protestant Christian Church Elementary School, code switching occurred in the form of internal code switching. Internal code changes include code changes from Indonesia to Simalungun and Simalungun code changes to Indonesia. The form of coding codes in the Simalungun Regency Christian Church Elementary School class IV consists of additional word codes, phrase codes and sentence codes. The factors causing code mixing are (1) explaining something, (2) creating familiarity, and (3) situations and conditions