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This study explores the influence of Corporate Social Responsibility (CSR) on brand equity through consumer trust across five ASEAN countries: Indonesia, Malaysia, Thailand, Vietnam, and the Philippines. In today's global market, CSR is recognized as a vital strategy for multinational corporations (MNCs) seeking to enhance brand loyalty, reputation, and consumer trust. The research adopts a quantitative approach, using a survey administered to 400 consumers to measure perceptions of CSR, trust, and brand equity. Structural Equation Modeling (SEM) was employed to analyze the data and test the mediating role of consumer trust in the relationship between CSR activities and brand equity. The results indicate that CSR initiatives, particularly those focused on environmental sustainability and community engagement, significantly enhance consumer trust. This trust, in turn, positively influences brand equity, emphasizing the critical role of CSR in building long-term consumer relationships. Additionally, the study highlights the importance of cultural sensitivity in CSR strategies, with varying perceptions of CSR across the five ASEAN countries. Collectivistic cultures such as Vietnam and Thailand responded more positively to CSR activities that focused on community welfare, while individualistic cultures like Indonesia and the Philippines valued transparency and ethical practices. These findings suggest that MNCs must tailor their CSR strategies to align with local cultural norms and consumer expectations to maximize their impact on consumer trust and brand equity. The study provides valuable insights for MNCs operating in diverse markets, emphasizing CSR as a strategic tool for enhancing corporate value and brand loyalty.

This study aims to explore the perceptions of students, micro, small, and medium enterprises (MSMEs), and the general public regarding the role of the Merah Putih Cooperative in supporting and strengthening economic development. Cooperatives are recognized as important economic institutions that promote collective welfare, particularly for small-scale entrepreneurs. This research adopts a descriptive survey method, with data collected through questionnaires distributed to 30 respondents representing students, MSME actors, and community members. The data were analyzed using descriptive techniques to capture respondents’ views on the cooperative’s contribution to economic activities. The findings indicate that the majority of respondents perceive the Merah Putih Cooperative as playing a significant and strategic role in supporting the growth of micro-enterprises. The cooperative is considered effective in expanding business networks, facilitating cooperation among members, and contributing to improvements in members’ economic welfare. In addition, respondents believe that the cooperative helps strengthen local economic resilience by encouraging mutual support and shared economic interests. However, the study also reveals several challenges that need to be addressed. Respondents highlighted the need for improvements in service efficiency, organizational management, and access to capital to ensure that the cooperative’s benefits are distributed more evenly. Strengthening institutional capacity, enhancing transparency, and increasing financial accessibility are essential steps to optimize the role of the Merah Putih Cooperative in sustainable economic development.

The Community-Based Sanitation Program (PAMSIMAS) is a government initiative aimed at improving community access to proper sanitation facilities, particularly in rural areas. This study aims to evaluate the effectiveness of the program in Tanjung Aman Village, Wampu District, Langkat Regency. A qualitative approach was used with a phenomenological method, focusing on the experiences and perceptions of local residents and village officials regarding program implementation. Data were collected through in-depth interviews, field observations, and documentation, involving 15 informants comprising residents, sanitation cadres, and village officials. The findings show that technically, the sanitation facilities function well; however, sustainability in usage faces challenges such as low community participation, weak maintenance systems, and the absence of binding local regulations. Community perception of the program is generally positive, particularly regarding improvements in environmental cleanliness and comfort in using the facilities, yet unequal access remains a significant issue. The study concludes that the success of PAMSIMAS largely depends on collaboration among the community, local cadres, and village policies. Strategic recommendations include the formulation of Village Regulations, regular training for cadres, and the establishment of a community-based sanitation management institution. With this approach, the program is expected to operate sustainably and provide long-term benefits to rural communities.

The existence of Final Waste Processing Sites (TPA) in urban areas often presents a dilemma between the need for waste management infrastructure and its environmental and social impacts on surrounding communities. This study aims to examine the impact of the TPA Terjun in Medan City on patterns of land use change and the socioeconomic conditions of nearby residents. The method used is quantitative, involving a survey of 150 respondents, and multiple linear regression analysis to test the influence of two independent variables namely, the characteristics of the TPA and public perception and response on community perceptions of environmental impacts. The results indicate that both independent variables have a significant simultaneous effect on public perception, with a model significance value of 0.022. Partially, the physical characteristics of the TPA have a significantly positive influence, while community perceptions and responses also contribute meaningfully. However, the low coefficient of determination (R² = 0.009) suggests that many other factors outside the model also influence perceptions of environmental impact. This study highlights the importance of a holistic approach in spatial planning and urban environmental management, particularly in relation to public facilities such as TPAs. Community participation, infrastructure quality, and zoning certainty are crucial factors in maintaining the balance between the functional needs of the city and the desired quality of the microenvironment.

This community engagement initiative aimed to enhance students’ awareness of the strategic role of madrasahs in developing spiritually grounded, intellectually capable, and socially responsible individuals. Conducted at MA Darut Taqwa Semarang on July 17, 2024, the program employed a motivational and participatory approach, integrating lectures, reflective discussions, and storytelling centered on Islamic values and success narratives of madrasah alumni. Participants included 86 Grade X students. Post-session evaluations revealed significant positive shifts in student perceptions. Among Grade X students, 82% expressed increased pride in their madrasah identity, and 76% developed greater optimism about their future success through madrasah education. Motivational gains were also observed as students redefined academic effort as part of spiritual devotion. These results suggest that when learning is contextualized within a value-based framework, it fosters intrinsic motivation and future-oriented thinking. Theoretically, the program supports expectancy-value and purpose-based education models by demonstrating how spiritual framing can shape motivation and aspiration. Practically, it offers a replicable model for enhancing student engagement in faith-based schools. On a broader level, the program contributes to the reframing of madrasahs as centers of leadership development and ethical formation in a morally uncertain world. This activity affirms that madrasahs, when supported by strategic communication and reflective pedagogy, can serve as transformative educational spaces for youth, particularly those from underserved backgrounds

This community service activity aims to enhance the pastry presentation skills of students at SMK Kristen Surakarta, focusing on professional and aesthetic standards. Presentation is the final stage in food production and influences consumer perceptions. The mentoring process included technical guidance, demonstrations, and hands-on practice aligned with industry standards. Through this program, students gained both theoretical understanding and practical competency in presenting pastry products. Evaluation results show notable improvements in students’ ability to apply principles of aesthetics, hygiene, and presentation structure. The program also fostered students' confidence and job-readiness for future careers in the hospitality and food industries.

This research is motivated by the miscommunication that has recently occurred in the city of Makassar between Makassar community members and Papuan students, so it is interesting to study from the perspective of intercultural communication with the aim of knowing the intercultural communication process that occurs and the factors that influence the intercultural communication process between the Makassar community and Papuan students in the city of Makassar. The method used in this study is a qualitative descriptive method and the researcher used a purposive sampling technique to select subjects with 4 Papuan students and 7 Makassar community members so that the total number of informants was 11. The data sources used were primary and secondary data sources related to the empirical situation or condition with interviews and documentation in order to obtain primary data regarding the purpose of the study. The results of this study indicate that the intercultural communication process carried out by the Makassar community and Papuan students occurred quite smoothly with an attitude of mutual cooperation, tolerance and being quite friendly to each other and living side by side. The obstacles to intercultural communication, both Papuan students and Makassar community still have difficulty in understanding each cultural difference. Other obstacles in intercultural communication are differences in language, dialect and their perceptions in assessing each culture.

Farmers in Kediri City still have low awareness of proper livestock waste management. It has also been reported that many local residents have complained about the pollution caused by livestock waste. Furthermore, the waste is often disposed of in makeshift dumping sites created by the farmers themselves, and some farmers even discharge livestock waste into the Brantas River. The purpose of this study was to analyze livestock farmers' participation and the factors influencing their involvement in the livestock waste processing program. The sampling technique in this study used the purposive sampling method, for sampling the population of farmers, it was obtained by the purposive sampling method, namely selecting respondents who participated in the beef cattle waste processing program in Kediri City. The main variables observed in this study were: motivation (X2), perception (X3), role of stakeholders (X4), participation (Y1), and sustainability (Y2). This research study employed a descriptive survey method. The questionnaires are the main tool in gathering data. The data analysis method involved statistical model testing using SEM SmartPLS. The results showed that livestock farmers' participation in the beef cattle waste processing program was influenced by motivation and perception variables. This is attributed to the minimal role played by stakeholders in livestock waste processing in Kediri City. Furthermore, higher levels of motivation and more positive perceptions are associated with greater participation, which in turn has a positive impact on sustainability.

Technological developments over the past few decades have brought about major changes in the world of art. One of the most striking advances is the advent of artificial intelligence (AI), which is now not only a tool but also capable of creating works of art independently. This situation raises an important question in the world of contemporary art: how can human artists remain relevant and maintain the originality of their work amid the emergence of machine-generated artworks? This study aims to explore how technology, particularly AI, influences the creation, distribution, and reception of artworks. The primary focus of the research is on public perceptions of technology's role in art today. Through the distribution of questionnaires to the community around the researcher, the results obtained will show that the presence of technology has changed the way the relationship between artists, works, and audiences is formed. Digital technology opens up new possibilities in artistic creation, but simultaneously raises ethical and existential challenges for artists. Nevertheless, questions arise about how curation, authenticity, and aesthetic value are maintained in art. Therefore, this research emphasizes the importance of adaptation, cross-disciplinary collaboration, and support from inclusive policies and ecosystems to enable artists to continue to thrive in the dynamically evolving art landscape.

Obesity in women of childbearing age is a growing health problem, not only due to dietary patterns and lack of physical activity, but also due to the influence of social and cultural factors. This study aims to gain a deeper understanding of the experiences, perspectives, and habits of women of reproductive age who are obese within the context of local social and cultural norms. Using a qualitative phenomenological approach, data was collected through in-depth interviews with five primary informants who are obese, as well as triangulation informants from community health workers and healthcare professionals. The results of the study indicate that perceptions of obesity are still predominantly viewed from the perspective of physical appearance rather than health. Social factors such as family eating patterns, snacking habits, comments from others, and lack of physical activity are triggers for obesity. Meanwhile, local culture has a varied influence—some communities are beginning to adopt slim body ideals, while others remain neutral. Obesity also impacts self-confidence, social stigma, and limitations in daily activities. However, most informants expressed hope for a healthier life. This study recommends interventions that consider local cultural values and involve family and community support in obesity prevention effort.

This study aims to describe and analyze the level of community compliance in paying Land and Building Tax (PBB) from a social and cultural perspective. A qualitative approach was used with a case study method in one of the villages in region X which has varying levels of compliance. Data were collected through in-depth interviews, participatory observation, and documentation, with key informants consisting of taxpayers, community leaders, and village officials. The results of the study indicate that community compliance with PBB payments is not solely influenced by economic and regulatory factors, but also by social values ​​such as mutual cooperation, trust in local government, and cultural norms that live in the community. In addition, perceptions of tax fairness and the real benefits of paying taxes also influence community attitudes. These findings indicate the importance of a cultural approach in tax compliance improvement strategies, especially in areas with strong social characteristics. This study recommends the need for contextual and collaborative PBB socialization with local leaders to build tax awareness based on local values.

This community service activity aims to increase the motivation, confidence, and love of male students for traditional Acehnese art, particularly the Likok Pulo dance. This dance is characterized by its energetic and rhythmic nature, making it suitable as a dance teaching material for male students who have previously shown little interest in participating in dance activities. The methods used include demonstrations and peer tutoring, covering training in various dance movements, mastering the lyrics, and accompanying music with the rapa’i instrument. The training was conducted over three days from 2:00 PM to 5:00 PM. The dancers involved were specifically male students who had previously shown little interest in dance practice. The results of the activity showed that male students were highly enthusiastic, as evidenced by their ability to master movement variations, sing lyrics, and play musical accompaniment in a short period of time, despite having never participated in dance extracurricular activities before. This activity demonstrated that selecting appropriate dance material can change students' negative perceptions of dance and serve as a medium for preserving local culture through formal education.

Responsive public service plays a crucial role in building public trust in police institutions, particularly in handling citizen complaints. This study aims to examine the responsiveness level of Mojokerto Police Resort in managing public complaints and the factors influencing it. The research adopts a qualitative descriptive approach, utilizing data collection methods such as in-depth interviews, direct observations, and document studies. Participants include officers from the Integrated Police Service Center (SPKT), Women and Children Service Unit (PPA), community members who have filed complaints, as well as community leaders and NGOs involved in overseeing public services. Data analysis was conducted using Miles and Huberman’s model, which includes data reduction, presentation, and conclusion drawing. The findings reveal a varied level of awareness among the community regarding complaint channels, as well as differences in ease of access. Physical channels such as suggestion boxes and direct reporting at police stations are more familiar and accessible but face challenges related to communication effectiveness and evidence collection. Meanwhile, online platforms like social media and the official website are less recognized by the public, compounded by limited digital literacy and internet access in certain areas. Furthermore, the complaint handling process needs to be straightforward, transparent, and professional to ensure that the community feels respected and confident in the service. Factors affecting responsiveness include response speed, ease of access across multiple channels, and the professionalism of officers handling cases. Perceptions of transparency and openness in procedures also significantly influence community trust. Strategically, Mojokerto Police Resort has made efforts to develop digital complaint systems and enhance staff capabilities. However, further improvements are necessary in community education and awareness programs to increase familiarity and confidence in digital channels. The significance of high responsiveness is reflected in its strategic benefits, such as early identification of security disturbances, strengthening police legitimacy, and improving overall public service quality. Effective responsiveness fosters better relationships between officers and the community, enhances trust, and contributes to a safer and more orderly environment. Therefore, adopting modern, innovative, and technology-based complaint systems should be prioritized to reform police services. Overall, the responsiveness of Mojokerto Police Resort’s complaint handling system serves as a key indicator for the success of quality and equitable public services. By improving officer professionalism, infrastructure, and community outreach, it is expected that Mojokerto Police can enhance responsiveness, reinforce community trust, and deliver excellent, transparent, and accountable services. Such efforts not only improve the police institution’s reputation but also strengthen democratic foundations and social justice in the Mojokerto region.    

This study aims to explore consumer perceptions regarding transaction security on digital marketplaces and to evaluate the impact of community-based educational interventions. A descriptive qualitative method was employed, involving in-depth interviews with ten active marketplace users in Tasikmalaya City. The findings revealed that consumers’ sense of security is shaped by personal experience, understanding of platform security features, and digital literacy. Prior to the intervention, most participants expressed high concern over data breaches and fraud, often opting for cash-on-delivery (COD) as a form of protection. Following a series of community education sessions—comprised of discussions and safe transaction simulations—significant changes were observed in consumer attitudes and behavior. Participants became more aware of the importance of verifying sellers, reading reviews, and using secure payment methods. The study concludes that localized community education effectively enhances awareness and trust among consumers, especially in areas where digital literacy remains limited.

Emergency complaint services are a critical component of public service delivery, requiring speed, coordination, and integration across multiple agencies. The Surabaya City Government developed Command Center 112 as an innovative public service initiative to respond to emergency incidents quickly and in a coordinated manner. This study aims to analyze the implementation of Collaborative Governance in the management of the Command Center 112 service in Surabaya, using the model by Ansell and Gash, which includes four key indicators: starting conditions, institutional design, facilitative leadership, and the collaborative process. A descriptive qualitative approach was employed, with data collected through observation, interviews, and documentation. The findings reveal that collaboration among government agencies, volunteers, and the community has been built functionally and adaptively through regulatory support, standard operating procedures (SOPs), and open communication among stakeholders. However, challenges remain in the form of public perceptions regarding service response quality, which has not been uniformly experienced. These results highlight the importance of strengthening public communication and increasing community involvement in service evaluation. Overall, Command Center 112 in Surabaya serves as a successful example of Collaborative Governance implementation in urban emergency complaint services.

This study explores how the branding strategy of COMPASS’s, a local fashion brand, shapes consumer perceptions and influences their purchase intentions. Employing a qualitative case study approach, the research examines key elements of COMPASS’s brand strategy, including visual identity, storytelling, and digital communication. The findings highlight the brand’s ability to maintain a consistent image, align products with market trends, and foster emotional connections with its audience. Additionally, market appeal such as exclusivity, community engagement, and lifestyle relevance emerges as a significant factor in encouraging consumer intention to buy. The study aims to offer practical insights for other local fashion brands in crafting more focused and consumer-oriented branding strategies.

East Africa has great potential in the tourism sector, but is vulnerable to the threat of terrorism that can hinder economic growth and regional stability. This research aims to analyze the impact of terrorism on tourism development, especially in Kenya as a case study. The research uses a Library Research method with a descriptive qualitative approach based on narrative and contextual. The theory used is the tactical definition of terrorism by C.A.J Coady which emphasizes violence against civilians for political interests and Esmailzadeh's perspective which states the adaptive and global nature of terrorism. The results of the analysis show that terror attacks, such as those that occurred in several countries in the East African region, do not only cause physical casualties but also psychological and symbolic impacts in the form of declining tourist numbers, disruption of security perceptions and a negative image of the destination in the eyes of the international community. This study emphasizes the importance of an integrated approach: hard security, inclusive economic development, and soft power-based promotion. The novelty of this research lies in the integration of theoretical-philosophical approaches and empirical data to assess the linkages between security and tourism in conflict-prone areas, which have rarely been studied in depth in the East African context.

Community service initiatives often struggle to meet the needs of beneficiaries. This study explores the application of Importance Performance Analysis (IPA) to improve the effectiveness of community service programs, using Solaria Restaurant’s customer service efforts as a case study. The research investigates the gap between beneficiaries’ expectations and their perceptions of delivered services.  Data is collected through surveys administered to a sample of Solaria Restaurant patrons who have benefitted from the restaurant’s community service programs.  By analyzing the importance and performance ratings provided by participants, the study identifies areas for improvement within Solaria’s service delivery. This research demonstrates the value of IPA as a tool for enhancing community service programs. By aligning service delivery with beneficiary expectations, organizations can maximize the impact of their efforts and create more meaningful community engagement.

Limited land in the urban area of Jayapura Regency is a major challenge in the provision of Green Open Space (RTH), even though the existence of RTH is very important to maintain ecological balance and the quality of the community's living environment. In this context, the Dosay Public Cemetery (TPU) has great potential to be optimized as an alternative green space that is multifunctional-ecological, social, and aesthetic. This study aims to assess community perceptions of the utilization of TPU Dosay as a green space, as well as to formulate a strategy for its sustainable development. The approach used was mixed methods, with data collection through a survey using a Likert scale to 35 respondents, open interviews with 9 key informants, as well as SWOT and AHP analysis. The results showed that most people support the development of TPU Dosay as a reflective green space that is comfortable and ecologically valuable. From the results of AHP analysis, policy and regulation aspects are the top priorities in the development strategy, followed by vegetation and accessibility aspects. Strategic recommendations include the preparation of adaptive vegetation zoning, strengthening the local policy framework, active involvement of indigenous communities, and cross-sector collaboration between local governments, academics and the private sector. With the right strategy, the development of TPU Dosay is expected to be an innovative solution in overcoming the shortage of green spaces in Jayapura Regency.

The quality of public service is one of the indicators of the success of local governments in the context of regional autonomy. This research examines the implementation of the Integrated Administrative Services Program (PATEN) in Kalidawir District, Tulungagung Regency, as a strategy to bring administrative services closer to the community. This study aims to determine the quality of PATEN services and identify the inhibiting factors in optimizing the conduct of public services. The method used is descriptive qualitative method. Data were collected through observation, documentation, and interviews, and then analyzed interactively using the Miles and Huberman model. This study adopts five dimensions of service quality according to Zeithaml, Berry, and Parasuraman, namely: physical evidence, reliability, responsiveness, assurance, and empathy. The research findings indicate that the implementation of PATEN in Kalidawir District has good performance in terms of service infrastructure, procedural accuracy, responsiveness, and transparency. The inclusivity of services is supported by facilities such as child-friendly rooms and breastfeeding rooms. The staff always implements SOP, provides timely services, and maintains professional behavior. However, there are two main obstacles that hinder the optimization of services: inadequate infrastructure for the elderly and persons with disabilities, as well as limited public understanding of service procedures. These challenges affect access, efficiency, and perceptions of service delivery. This study concludes that although PATEN services in Kalidawir District meet general standards, improving inclusive facilities and communication strategies is essential for more equitable and effective service outcomes.