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The use of e-commerce in the world of trade has had a huge impact on Indonesian society, this is related to very important legal issues. The importance of legal issues in the field of E-commerce, especially in providing legal protection for consumers who carry out buying and selling transactions via the Internet. This development emerged due to offers and acceptance from the public, as evidenced by the emergence of various online stores such as Kaskus, Tokopedia, Bukalapak, Shopee and Lazada. This research aims to find out and analyze legal protection for consumers in online buying and selling transactions (e-commerce) and to find out and analyze legal remedies that can be taken by consumers if there is a default in online buying and selling transactions (e-commerce). The approach method used in this research is a normative juridical approach. The specification of this research is descriptive analysis. The data source used is secondary data, which consists of primary, secondary and tertiary law. The data collection tool is library research. The data analysis technique used is qualitative analysis. The results of this research and discussion are legal protection for e-commerce users by upholding consumer rights in accordance with Law Number 8 of 1999 concerning Consumer Protection articles 19, 20, 21, 24, and 26 and regulations related to the implementation of online buying and selling (e-commerce) and the implementation of consumer protection is also supported by involving several parties such as the government, national consumer protection bodies and non-governmental consumer protection institutions. Legal efforts that can be taken to resolve defaults in Law Number 8 of 1999 concerning Consumer Protection are litigation and non-litigation.

Marketplace system is a means of meeting sellers and buyers online, in this case service providers and car renters. With this information system, renters no longer need to bother looking for the required car that matches the criteria, and service providers are also easier in marketing and expanding their marketing reach. This system was built using the RAD (Rapid Application Development) method of development which allows customers to place orders, select vehicles, eliminating complexity in the traditional process involving visits to rentals. In car rental services there are several problems that need to be resolved. First, there is no web-based information system service that makes it easy for customers to access car rental service company information. Second, conventional services are still fairly slow. Currently, reservations are made in two ways, namely coming to the place or contacting the telephone number on Whatsapp so that prospective tenants have to wait for a response from the rental provider to get information about prices and available cars. Therefore, a car rental information system is needed that specifically serves fleet rental with online booking to display transaction information in the form of car rental and return on the system dashboard to support strategic purposes. This research focuses on building a car rental information system using the PHP programming language with the CodeIgniter framework.  

Pondok Baru Furniture Store located in Makamhaji Kartasura is a business that operates in the field of manufacturing and selling furniture. There are problems in managing sales transaction data, stock of goods, and sales reports which still use manual methods, sometimes resulting in errors in recording. The current purchasing system which requires coming to the shop to see and buy the products being sold is very troublesome. And consumers want to know about the products being sold without having to come to the shop directly. Therefore, researchers created a web-based sales information system to overcome this problem. The method used in system development is the prototype method with data collection through interviews. The result is a web sales information system design that makes it easier for buyers to access products offered anywhere and carry out purchase transactions online. This system design is expected to produce more accurate data in processing sales data and sales reports.

The aim of this research is to determine the influence of packaging, product quality and price on purchasing decisions for Mina Sari freshwater fish chips in Wonogiri. The type of research used was quantitative research, where the population taken was 50 buyers of Mina Sari freshwater fish chips, with a research sample of 25 people. The sampling method is probability sampling and data collection is using a questionnaire. Data analysis by means of research instrument tests includes validity tests, reliability tests, classic assumption tests including normality tests, multicollinearity tests, and heteroscedasticity tests, hypothesis tests include T tests, F tests, and R tests. The resulting research is the significant influence of packaging on decisions Purchase of Mina Sari Wonogiri freshwater fish chips. The significant influence of product quality on purchasing decisions for Mina Sari Wonogiri freshwater fish chips. The significant influence of price on the decision to purchase Mina Sari Wonogiri freshwater fish chips. Packaging, product quality and price simultaneously influence the decision to purchase Mina Sari freshwater fish chips in Wonogiri.

The payment digitization process is inherent for MSMEs to improve they transaction. Digital payments that starting to be demand today is QR codes, namely QRIS. One of the cities that used QRIS is Tasikmalaya City. Cikurubuk Market is one of markets that has started to implement QRIS from 2020. However, until now the implementation are still not effective in use. This study to analyze and provide recommendations regarding efforts to implement QRIS in Cikurubuk Market, Tasikmalaya City, with an approach from the Technology Acceptance Model (TAM) theory. The results that perceived usefulness still does not have an impact and usefulness on the performance merchants because of the lack of buyers using QRIS and support systems that are still lacking. In perceived ease of use, merchants understand how to use QRIS because it is easy, even though the role of the organizers themselves still does not provide good socialization. From these two perceptions, of course, it forms the attitude and intention of the traders that they will continue to use QRIS in their shophouses. The biggest hope for the organizers is to carry out socialization and increase their seriousness to implement this QRIS so that it can be useful in practice.    

This research aims to find out about the phenomenon of legal protection for consumers using thrift fashion goods in the Andalas market, Gorontalo City and the factors that hinder consumer protection for users of thrift fashion goods in the Andalas market, Gorontalo City. This research uses empirical legal research methods which are carried out by collecting data through observation and interviews. The results of this research indicate that Consumer Protection is regulated in Law no. 8 of 1999 which is a replacement for Law no. 3 of 1989 concerning Telecommunications. The consumer protection law itself regulates the rights and obligations of consumers, including producers, who act to meet consumer needs and ensure the realization of legal protection for the benefit of others. In essence, consumer protection is the consumer's own right, including the activities and movements of the sales industry which are currently being widely discussed and highlighted, especially the buying and selling of imported second-hand clothing, known as thrifting, namely the activity of shopping for used goods such as clothes and other types, whose prices are very high. cheaper, as well as factors that hinder the provision of this protection and make it not work as it should. In the city of Gorontalo itself, there are problems in providing consumer protection for the sale of imported second-hand clothing, namely; strong desire on the part of sellers and buyers, law enforcement is limited to socialization and appeals without confiscation and sanctions, and lack of public awareness.

This research discusses Tokopedia's legal responsibility for each consumer if there is a mismatch between goods in online buying and selling. Even though regulations have been formed regarding the technical implementation of electronic commerce, in fact these regulations still have weaknesses in terms of legal protection because parties in electronic transactions, both sellers and buyers, are often disadvantaged by parties who violate agreements and dispute resolution provided through digital platforms is considered still detrimental to one party. The development of digital platforms has opened the door to economic and creative activities. However, this success also carries the risk of intellectual property infringement. This research will explain the background, provide the legal context, and detail the urgency of this research in the legal context in Indonesia.This research uses empirical research methods, and the approach used is a statutory approach (law) Case approach (Case) which is carried out at the level of horizontal synchronization, which measures the extent of a governing law and case.    

The advancement of information technology and globalization has transformed shopping behaviors, with social media becoming the primary platform for online shopping. This study aims to analyze the online shopping preferences of residents in Binjai City through social media using clustering methods, specifically the K-Means algorithm. Data were collected via a questionnaire targeting 523 respondents in Binjai City, focusing on variables such as gender, age, and the social media platforms used. Clustering methods are employed to group online shopping data into representative clusters, helping identify community preferences for specific social media platforms for shopping. Matlab is used to process the data and generate relevant insights into online shopping patterns, facilitating decision-making regarding the selection of the most suitable social media platform for transactions.The findings of this study are expected to provide valuable insights for both sellers and buyers in determining the most effective social media platforms for online shopping. Additionally, the results will be useful for residents of Binjai City to understand and choose the social media platforms that best meet their online shopping needs.      

This research aims to design a website-based online store by utilizing a recommendation system with content-based filtering. The recommendation system is useful to help buyers get product suggestions that are in accordance with their preferences. The development method used in this research is the Waterfall model with the stages of needs analysis, design, program code generation, and testing. Researchers also use the UML model to help design the system and use the Laravel framework for website development. Based on the results of this study, the online store system designed has benefits for customers, because they can shop anywhere without having to come to the store directly. The recommendation system used also helps customers in choosing perfumes that match their preferences. 

Something that is quite significant about smartwatches today is their role in helping users monitor health and fitness, by carrying various superior features ranging from measuring heart rate, measuring oxygen pressure in the blood, footsteps, running distance, GPS features, calculating sleep hours, notifications. cell phone, music settings and answering incoming calls. What is no less interesting about smartwatches is that their internal devices are very modern for users ranging from teenagers to adults. This research was carried out through monitoring social media and conducting research in the research office area located in Ruko Apartment Puncak Bukit Golf No. 1. The influence of using social media is sufficient to function as an effective platform for promoting smartwatch products, which provides direct interaction between sellers and buyers.    

Sales activities through online marketplaces today are not just about making product visuals, product titles, and descriptions as attractive as possible. The presence of the live streaming feature can be utilized by sellers to reach more buyers with faster and more intimate interactions. Erigo is one of the sellers who utilizes the Shopee Live live streaming feature provided by Shopee. Erigo collaborated with the idol group JKT48 in various forms of promotion, one of which was by involving JKT48 members in live streaming activities on Shopee Live. There was an increase in the number of viewers and turnover obtained by Erigo when JKT48 members were actively involved in live streaming activities through Shopee Live. The popularity of JKT48 and fan fanaticism are important in the success of the collaboration carried out by Erigo and JKT48.

The development of the digital economy in developing countries is expected to encourage economic growth, increase resources and workforce efficiency, provide access to international markets, and reduce transaction costs. The research aims to offer practical and affordable solutions for those who want to explore nature without having to buy their own equipment and provide information and advice on destinations, safety tips and equipment guides, as well as supporting the adventure community. This design uses the Design Thinking method, which is an iterative process that aims to understand users, define problems in depth, and find solutions that meet their needs. The result of this research is the Adventure Sphere Application Prototype, which contains profile, homepage, product display, basket and product video features. It is hoped that this application will make it easier for buyers to rent outdoor equipment and this application will also provide useful information to renters regarding the use of outdoor equipment.

Bekasi is the second city with the highest number of drivers in Indonesia. Honda is one of the automotive companies that dominates Indonesia. Piaggio Vespa Matic is a tertiary product which is not only offered to fulfill needs but is included in tertiary products. Researchers want to see how proud Vespa Matic users are. The purpose of this research is to determine the influence of Brand Image and Brand Awareness on purchasing decisions for Piaggio Vespa Automatic in Bekasi, Indonesia. Research using quantitative methods uses purposive sampling as sample determination with a total of 180 respondents and the Smart PLS technique. The research results show that Brand Awareness and Brand Image have an influence on the decision of Piaggio Vespa Matic buyers in Bekasi. Therefore, this research has an interesting topic that can explain what factors can influence the decision to purchase the legendary scooter, namely the Piaggio Vespa Matic in Bekasi, West Java, Indonesia.

This research aims to determine the influence of product quality and price on purchasing decisions among Mie Gacoan Merr buyers in Surabaya this year. The method used in this research is a quantitative approach by distributing questionnaires to a sample of 75 respondents. The tool used for this research uses SPSS Version 25 with research instrument testing using data quality tests and classical assumptions, with the data analysis method used is multiple linear regression analysis. The results of this research show that (1) product quality has a partially positive and significant effect on purchasing decisions. (2) price has a partially positive and significant effect on purchasing decisions. (3) product quality and price simultaneously have a positive and significant effect on purchasing decisions with a percentage of 67%, and the remaining 33% is influenced by other variables outside this research.  

The existence of a company cannot be separated from internal and external influences. The industrial environment is a company's internal and external factors that can pose threats and create opportunities. This research aims to analyze the internal and external environment, especially in the industrial competitive environment at the Alfabe Clothing Muslimah Clothing Store. Analysis of the industrial competitive environment is carried out using descriptive qualitative methods. The five factors of competitive advantage, which are very influential, are the bargaining power of buyers and the level of rivalry between existing competitors. The findings of this research explain that the industrial environment can compete well and have a positive impact on company performance to gain profits without committing fraud and complying with principles in accordance with Islamic teachings such as competing fairly, and behaving siddiq, tabligh, amanah, and fathanah.

Language plays a crucial role in human communication. Technological advancements, such as the Internet and cell phones, have revolutionized long-distance communication. The Internet on mobile phones has created unique communication forms, including online shopping on platforms like TikTok. This enables easy shopping from anywhere with internet access and payment via ATM. Interactions between buyers and sellers in online shopping involve various linguistic acts, facilitating transactions between strangers. This research explores (1) forms of speech acts in seller-buyer interactions on TikTok Live, (2) strategies of these speech acts, and (3) the functions of speech acts in these interactions. Using qualitative descriptive research, the study analyzes audio segments from conversations in women's equipment transactions on TikTok. Data collection was done through documentation, and analysis involved data reduction, presentation, and conclusion drawing. Results show differences in speech act forms, strategies, and functions. Future research is suggested to delve deeper into these aspects, using this study as a reference for broader investigations.

Halal food halal refers to good food that does not contain substances or ingredients that are dangerous or prohibited in Islamic teachings and are prohibited from being eaten by Muslims. According to Islamic economics, halal certification is used to determine the halalness of a product being sold. This research aims to find out how the implementation of the halal guarantee system can increase competitiveness. Judging from the research objectives, this research uses qualitative methods by combining observation, interview and documentary data collection techniques. Research data regarding halal product guarantees for halal food products in Purwo Bakti Village, Bathin III Bungo District is in-depth and comprehensive. Then data acquisition was carried out and descriptive analysis was carried out. The research results show that the implementation of the Halal Guarantee System (SJH) using halal certification by business owners, the implementation components are materials, products, product facilities, traceability and product handling that meet the criteria. Pisang Sale has halal certification which is shown by the presence of a halal certificate and other factors so that business people think that having a halal label on the product packaging makes buyers more confident in buying and makes it easier to market the product in supermarkets and nearby shops.

Traditional markets are places where sellers and buyers interact directly in social and economic aspects. This design aims to create cleanliness and comfort for visitors by using an eco-friendly architectural approach. This study's research method uses qualitative methods through literature studies and also field observations with primary data obtained through surveys, documentation and interviews. Then carry out an analysis of the site and architectural aspects to serve as guidelines for design. This design implements the main concepts, including zoning which consists of a public zone, namely the traders' room, inner court, food court area, event area and parking area, a semi-public zone, namely the reception room in the management room, a private zone, namely the management room and service zones, namely security post, loading dock, toilet, prayer room and service room. The zoning concept is based on its function, namely a traditional market where the parking area surrounds the market building, then there is a loading dock area that surrounds the market building and there is a food court area in the inner court of the market and an event area in the market section. This market building has an open concept which only has a roof as protection from sunlight and rain. This building has a height of 1 floor with a spatial arrangement for wet commodities and dry commodities and also non-food items in the front area. The central part of the room or the center of the room has an inner court area for culinary delights by adding a concept and having lighting that comes from skylights on the roof.    

All PT Astra International BMW Semarang transactions are recorded in the database but the problem is that the stock management is  efficientless so  the part stock that buyers are interested is not available. This research aims to conduct a comparative mining results using the association rule with apriori algorithm for year 2021, 2022 and 2023 sales transaction dataset with total of 43.694 records using the Rstudio. Data mining process in each year uses the same parameters for each itemset combination. The best association pattern occurs in 2023 with support value 0.05913841 and confidence value 100%. This can be concluded that the rules formed from each year could be different eventhough using same parameters. The item that always appears in the association rule from 2021 – 2023is Z99000000333 (BMW Engine OIL) which is often purchased with items named “Set fil-oil” so it can be a recommendation for  item stocking  in the warehouse.

Indonesian people are increasingly creative and innovative in making new recipes to add to their daily food needs, besides that they are also creative in making snacks typical of their region. Currently, according to young people and parents, snacks are much loved, besides that with a distinctive taste from the West Java region in the city of Bandung which is familiar to be heard or felt by people who mostly like snacks with a spicy taste, namely "Seblak". The business being run certainly requires a way to attract customers to come and try it, therefore it is necessary to hold consistent marketing, marketing is carried out by promotional activities which is one of the important ways to compete not based on price but taste quality. The results of observations that I have made meeting directly with seblak owners mention the problems faced by the lack of understanding of the management and business planning needed, especially in terms of marketing, which currently requires the use of technology in its implementation. MSME empowerment requires more comprehensive and systematic planning that is able to facilitate MSMEs in solving the problems they face. As well as readiness in the use of technology such as promotional activities that are not only carried out through automatic whatsapp with a limited range of buyers, followed by promotions carried out through social media such as Instagram and Facebook because they are social media that are used more frequently so that the sales market is also wider, and currently in the age of all technology we can also take advantage of technology to do business by selling products in marketplaces such as gofood, gojek, grab etc.. That way, increasing the empowerment of MSMEs is increasingly developing from various sides.