Publication Search

The research examined interactive text as a possible interactive form of pictorial communication for generation z meaningfully engaging on online platforms. By adopting a three-phase methodology towards design, realización and evaluation, the research examines how much movement, responsiveness and user interactivity influences the interpretation of the the communicative message and the emotional. The research uses an interweaving of methodologies. Methodology usability testing, engagement analytics and qualitative indicators, which indicate kinetic text, format variations, and animation responsive were more interesting, easier to understand, and shareable than static texts. Findings suggest participants read as a participant and active, as opposed to passive, which wasn't related to their use of interactions. At last the results deliver positioning for interactive text read as a new thinking strategies for the needs of generation z for authenticity and enable discourse regarding potential opportunities for augmented reality and artificial intelligence-enabled personalization

Document forgery is a criminal offense that frequently occurs in society, despite being clearly regulated under Article 263 Paragraphs (1) and (2) of the Indonesian Penal Code (KUHP). This community service activity, conducted in Bantarpanjang Village, Tigaraksa District, Tangerang Regency, aims to raise public legal awareness regarding document forgery crimes. Through legal education sessions, the community was informed about the elements of documented forgery offenses, various forms of forgery, and the associated legal consequences, including imprisonment of up to six years. The program also emphasizes the importance of verifying the authenticity of documents used in legal and social transactions. The results showed high enthusiasm and participation from the community, along with an increase in their understanding of the importance of valid legal documents. Comprehensive evaluations were carried out to measure the effectiveness, sustainability, and impact of the program in enhancing community legal awareness.

This study investigates whether artificial intelligence (AI) can generate credible accounting research articles. If AI is capable of producing high-quality academic work, the authenticity and reliability of scholarly research could be at risk. Design/methodology/approach – Using ChatGPT, a research paper was generated on a meta-analysis examining the link between sustainability reporting and value relevance. After the initial draft was produced, references were manually inserted based on the citations provided by ChatGPT. The paper was then submitted unchanged for peer review. Findings – The AI-generated paper was of reasonably high quality, receiving two major revisions from independent experts in accounting and finance. While concerns remain about the accuracy of references and the validity of results, there is a possibility that reviewers might deem the paper publishable, as they are not obligated to verify every citation or replicate findings if the methodology appears sound. Originality/value – AI’s role in academic writing is still emerging, and its long-term implications for research integrity remain unclear. This issue is particularly pressing given the rapid advancements in AI technology.

This study aims to explore the behavioral dynamics of Generation Z (Gen Z) toward digital culinary brands on TikTok, a platform increasingly central to youth consumer engagement. The research investigates how Gen Z interacts with, interprets, and forms relationships with culinary content in a digital environment shaped by algorithmic trends and participatory culture. Employing a qualitative phenomenological approach, data were collected through in-depth interviews with 12 Gen Z participants aged 18–24 years who actively engage with culinary brand content on TikTok. Additional data were obtained from observational analysis of brand-related content and user interactions on the platform. Thematic analysis revealed three core themes: emotional engagement with sensory-rich food content, digital consumption as identity performance, and expectations of brand authenticity and interactivity. Participants expressed strong affective responses to visually appealing and immersive content, linked their brand preferences to personal values and social identity, and favored brands that demonstrated responsiveness, humor, and human-like interaction. These findings highlight the role of TikTok not only as a marketing tool but as a cultural space where brand perception and loyalty are socially constructed. This study contributes to the theoretical understanding of consumer engagement by situating Gen Z’s behavior within a sociocultural and digital framework. Practically, it offers insights for culinary brands to develop more authentic, interactive, and value-driven content strategies. The findings also suggest implications for digital marketing policies and content regulation. Future research is recommended to explore cross-platform behaviors and cultural variations in digital brand engagement.

Phonological linguistic units are a fascinating and varied research focus. Differences in pronunciation from one speaker to another are caused by the abstract and distinctly different language systems in the human mind. Therefore, it is not surprising that many deviations or anomalies are found in the phonological process. This qualitative research presents examples of phonological anomalies in Indonesian, along with pronunciations that are common but do not conform to Indonesian language rules. Data are drawn from empirical experience during the discovery of related language anomalies. The data sources presented cannot be formulated, but recording techniques and memory skills are necessary to ensure the clarity and authenticity of the information (data). This is also driven by the fact that many phonological anomalies are found in the public sphere, so research data no longer needs to be sought or formulated. Researchers simply bring them into the focus of discussion to be analyzed, tested, and researched. The numerous data found (abbreviation: 9 data, words: 17 data) further strengthen the assumption that problematic Indonesian phenomena have become commonplace and normalized.

This study critically examines the construction and reproduction of authenticity norms and buffer standards in Indonesian TikTok users’ communication practices. Employing Norman Fairclough’s Critical Discourse Analysis (CDA) framework, the research explores how digital expressions—through captions, comments, and hashtags—reflect power relations, algorithmic logic, and social norms that operate subtly yet effectively. An analysis of five popular TikTok contents reveals that so-called “authentic” expression is not spontaneous honesty but rather a curated and performative construct aligned with algorithmic expectations and community aesthetics. The concept of the buffer standard refers to implicit symbolic boundaries that define which expressions are “acceptable” and which risk social or systemic rejection. The study concludes that freedom of expression in digital spaces like TikTok is always a product of negotiation between user agency, algorithmic pressure, cultural norms, and the commodification of identity.  

Technological developments over the past few decades have brought about major changes in the world of art. One of the most striking advances is the advent of artificial intelligence (AI), which is now not only a tool but also capable of creating works of art independently. This situation raises an important question in the world of contemporary art: how can human artists remain relevant and maintain the originality of their work amid the emergence of machine-generated artworks? This study aims to explore how technology, particularly AI, influences the creation, distribution, and reception of artworks. The primary focus of the research is on public perceptions of technology's role in art today. Through the distribution of questionnaires to the community around the researcher, the results obtained will show that the presence of technology has changed the way the relationship between artists, works, and audiences is formed. Digital technology opens up new possibilities in artistic creation, but simultaneously raises ethical and existential challenges for artists. Nevertheless, questions arise about how curation, authenticity, and aesthetic value are maintained in art. Therefore, this research emphasizes the importance of adaptation, cross-disciplinary collaboration, and support from inclusive policies and ecosystems to enable artists to continue to thrive in the dynamically evolving art landscape.

In exploring the important role of Candi Pari, the Mpu Tantular Museum, and Kampung Lawas Maspati as branding destinations, these sites significantly contribute to strengthening cultural identity and enhancing tourism appeal in East Java. Candi Pari, with its architectural beauty and historical value, serves not only as an attractive landmark but also as a profound symbol of cultural richness. The Mpu Tantular Museum functions as an information and educational center, housing collections of artifacts that reflect the historical journey and traditions of the local community, providing visitors with an educational experience. Kampung Lawas Maspati adds a unique dimension by offering visitors the opportunity to interact directly with the traditions and daily life of the local people. Through cultural preservation and the promotion of traditional activities, this village successfully attracts tourists seeking to experience the authenticity of Javanese culture. This article also discusses the branding strategies implemented to enhance the visibility and competitiveness of these three destinations in the tourism market. Through an integrated approach, these locations not only serve as tourist attractions but also as means to raise awareness of the importance of cultural preservation. Ultimately, this article emphasizes that developing tourist destinations based on local identity can have a positive economic impact on the community while preserving the region's rich cultural heritage

This study aims to analyze the suspected violation of advertising ethics by Almaz Fried Chicken through the claim “Saudi Chicken No.1 in Indonesia” on the Instagram platform. The claim was repeatedly published without valid supporting evidence, such as surveys, awards, or credible data sources. This research adopts a qualitative approach using a case study method and content analysis technique on the visual and textual content of Almaz Fried Chicken’s official Instagram posts. The results show that the superlative claim does not comply with the Indonesian Advertising Ethics Code, which requires substantiation for superiority claims. Advertising visuals—such as color schemes, typography, and cultural symbols—were used to reinforce the impression of authenticity and superiority, but lacked verifiable basis. The study concludes that the claim used by Almaz Fried Chicken violates the principles of honesty, truthfulness, and responsibility in marketing communication, and potentially misleads consumers while creating unfair competition in the digital marketplace.

This study examines ethical issues in paid endorsement practices on social media targeting Generation Z in the digital era. Using a literature review approach, the article compiles and analyzes 15 relevant national and international sources to identify the ethical values expected by Gen Z in consuming digital advertisements. The findings show that transparency, authenticity, and credibility are the main principles that influencers and brands must uphold for their marketing communication to be positively received by younger audiences. Moreover, there is an urgent need to establish stronger regulations and enhance media literacy education to empower Gen Z in critically evaluating covert commercial content. These findings hold significant implications for policymakers, communication industry practitioners, and scholars in shaping ethical and sustainable digital advertising practices.

Penglipuran Tourism Village, renowned for its cultural authenticity and environmental cleanliness, has experienced substantial growth in tourist arrivals, which has led to environmental pressures and overcrowding in its core area. In response, the development of the Bamboo Forest as a supporting attraction has emerged as a strategic initiative to disperse visitor concentration and promote sustainable tourism. This study aims to examine the development concept of the Bamboo Forest through a qualitative descriptive approach, employing in-depth interviews with local stakeholders, including tourism managers and community leaders. The findings reveal that the Bamboo Forest, spanning 45 hectares, serves multiple ecological and cultural functions, such as groundwater conservation, disaster mitigation, and the preservation of local traditions. Since 2023, the site has been revitalized with ecotourism-based infrastructure, including bamboo pathways, cultural performance spaces, a traditional market, and the Bamboo Caffe, all of which integrate local resources and community participation. Development efforts are aligned with key tourism components: attraction, accessibility, amenities, and ancillary services, while adhering to sustainable tourism principles: something to see, something to do, and something to buy. The project has not only enhanced the visitor experience but also generated significant economic benefits, contributing to community welfare. Overall, the integration of environmental, economic, and socio-cultural aspects in the Bamboo Forest development exemplifies a holistic approach to sustainable tourism in rural destinations.

This study aims to analyze the application of the legal principle of utility (kemanfaatan hukum) in relation to the inclusion of the phrase Basmallah at the beginning of authentic deeds in Murabahah financing contracts. In notarial practice, it has been found that certain notaries include the phrase “Bismillahirrahmanirrahim” at the beginning of the redaction of Islamic financing deeds. However, the form and structure of authentic deeds are explicitly regulated in Article 38 of the Notary Act (UUJN), which serves as the normative reference for notaries in drafting legally binding deeds. According to Article 1868 of the Indonesian Civil Code (KUHPerdata), an authentic deed is a document drafted in a format prescribed by law, created by or before a public official authorized for such matters, and executed at a place designated by law. Therefore, the inclusion of the Basmallah, which is not stipulated in the formal structure of deeds, may pose legal issues as it can be deemed a deviation from formal requirements, potentially undermining the evidentiary strength of the deed. To ensure both the utility and legal certainty of authentic deeds, it is necessary to reaffirm the formal boundaries as outlined in Article 1869 of the Civil Code, so that deeds drawn up by notaries maintain both formal and substantive legal validity. The scope of this study encompasses three main aspects: First, whether the inclusion of the Basmallah at the beginning of a Murabahah financing deed holds legal authenticity; second, to what extent such inclusion aligns with the principle of legal utility.

Arabic language instruction has traditionally centered on classical Islamic texts, emphasizing rote memorization, mastery of grammar (naḥw), and rhetorical eloquence (balāghah), which, while preserving linguistic authenticity, often fail to meet the evolving educational demands of the 21st century. In an age marked by rapid technological advancement and shifting pedagogical paradigms, there is a critical need to reform Arabic teaching by integrating traditional methods with digital tools and interdisciplinary approaches. This study adopts a qualitative, literature-based methodology to explore both the foundational principles of classical pedagogy and recent innovations, including learning management systems, gamification, and AI-enhanced learning technologies. Through comparative analysis, the research identifies key disjunctions and overlaps between heritage-based teaching and modern digital practices. From this synthesis, the study proposes a reconstructed pedagogical model built on four core elements: cognitive-linguistic scaffolding, digital integration, sociocultural contextualization, and multidisciplinary instruction. This integrative approach not only fosters greater student engagement but also promotes character development in line with the objectives of Islamic education (maqāṣid al-sharīʿah). Furthermore, it supports a more adaptive and culturally responsive learning environment, contributing to broader educational reform efforts aimed at holistic learning. The findings suggest that such a model is particularly well-suited to Islamic higher education contexts while also being adaptable to global academic systems. By bridging the gap between tradition and innovation, this framework offers both a theoretical and practical foundation for modernizing Arabic language pedagogy. It holds implications for curriculum development, instructional strategies, and educational policy, advocating for a future-oriented yet culturally rooted approach to language education that respects heritage while embracing necessary transformation.

This research examines the integration of Sufism and positive psychology approaches as interventions to manage existential anxiety in Generation Z in the digital era. Existential anxiety, characterized by questions about life's meaning, death, and self-authenticity, is increasing in the generation that has grown up in the digital technology era. Through a qualitative approach with phenomenological methods, this study involved 30 Generation Z participants (18-25 years old) experiencing existential anxiety. The results show that Sufi practices such as dhikr, muhasabah, and tazkiyatun nafs combined with positive psychology interventions such as mindfulness, gratitude practice, and strength-based approach can improve psychological well-being, reduce existential anxiety, and build deeper meaning in life. The integration of these two approaches provides a holistic framework that combines Islamic spirituality with modern psychological science to address the psychological problems of the digital generation. The implication of this research is the development of an intervention model based on local wisdom and spirituality for the mental health of young people in the digital era.

This study examines social ecology from the perspective of hadith science ('ulum al-hadith), focusing on methodological analysis of prophetic traditions related to environmental and social issues. Using hadith criticism methodology, this research analyzes the authenticity, context, and semantic dimensions of ecological hadiths to construct a comprehensive framework of Islamic environmental ethics. The study applies classical hadith evaluation criteria including sanad analysis, matn criticism, and contextual interpretation to examine how prophetic traditions address the intersection of social and ecological concerns. Findings indicate that authentic hadiths provide a robust foundation for social ecological principles, with particular emphasis on stewardship (khilafah), balance (mizan), and distributive justice in resource management. This research contributes to the development of hadith-based environmental jurisprudence and offers methodologically sound approaches to understanding Islamic ecological ethics.

This article explores the song lyrics of “Somebody’s Pleasure” by Indonesian artist Aziz Hedra through the lens of Teun A. van Dijk’s Critical Discourse Analysis (CDA). The song reveals a narrative of emotional neglect, objectification, and the yearning for genuine affection. Van Dijk’s three-dimensional model—textual structure, cognitive processes, and social context—is applied to dissect how the language in the song reflects individual mental states and broader social ideologies regarding love, self-worth, and power relations in modern relationships.  

This article explores the song lyrics of “Somebody’s Pleasure” by Indonesian artist Aziz Hedra through the lens of Teun A. van Dijk’s Critical Discourse Analysis (CDA). The song reveals a narrative of emotional neglect, objectification, and the yearning for genuine affection. Van Dijk’s three-dimensional model—textual structure, cognitive processes, and social context—is applied to dissect how the language in the song reflects individual mental states and broader social ideologies regarding love, self-worth, and power relations in modern relationships.  

This study examines the portrayal of existentialist principles and characterization in Final Destination 5 (2011), directed by Steven Quale. The research aims to identify the methods of characterization used for the five main characters and explore how Sartrean existentialism is reflected in their struggles. Using a qualitative approach, the study applies Kenney’s method of characterization and Sartre’s existentialist framework to analyze key scenes, dialogues, and character interactions. Data was collected through repeated viewings of the film, with critical moments transcribed and categorized based on characterization methods and existential principles. The findings reveal that Final Destination 5 employs a mixed method, with the dramatic method being the most dominant, supplemented by character on other characters and contextual methods to develop psychologically complex main characters. Existentialist principles emerge strongly, particularly the idea that "existence precedes essence," as characters are stripped of predefined roles and forced to define themselves through desperate actions. The burden of freedom and responsibility is evident in moral dilemmas, while the confrontation between anguish and authenticity shapes their responses to impending death. Sam’s journey from fear to acceptance exemplifies Sartrean authenticity, whereas Nathan’s ethical crisis highlights the paradox of human freedom.  

This study explores the potential of animation as a visual medium for reconstructing local myths and preserving cultural heritage in contemporary society. Amid rapid globalization and digitalization, many local myths are at risk of fading from public consciousness. The objective of this research is to analyze how animation can serve as an effective storytelling tool to revitalize and transmit traditional narratives to younger generations. Using a qualitative method with a case study approach, the study examines selected animated works that reinterpret local myths from various regions in Indonesia. The findings indicate that animation provides a dynamic platform to reintroduce mythological elements through engaging visuals and narratives while maintaining cultural authenticity. Moreover, the integration of modern visual techniques helps bridge the generational gap, making traditional stories more relatable and accessible. This study highlights the role of visual communication in cultural sustainability and encourages further interdisciplinary collaboration in the fields of design, folklore, and education.

To determine the effectiveness of using digital communication platforms on social relations among adolescents at SMK Negeri 2 Binjai is the aim of this study. Simple linear regression analysis is the method used. Simple linear regression analysis was conducted after the classical acceptance test. This is to first ensure that the model does not have problems with normality, multicollinearity, and heteroscedasticity. 30 young people from SMK Negeri 2 Binjai as the population in this study. Based on the results above, we can see that the coefficient of determination (R2) value is 0.60 or 60%. Therefore, this value means that the variables in the use of digital communication platforms have a 60% impact on social relationships, and the remaining 40% of other variables not discussed in this study are affected. To get meaning and satisfaction from digital communication, we can approach this means of interaction with intention and authenticity. Text messages are edited many times and sent to several friends to be edited before finally being sent to the recipient do not always fully represent our true feelings.