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Pironti, Vicente; Azizli, Aytan; Diwan, Garima; Sain, Zohaib Hassan

Edu Spectrum: Journal of Multidimensional Education 2025 Pusat Riset dan Inovasi Nasional Mabadi Iqtishad Al Islami

This study examines the development of an industry-oriented business curriculum to enhance graduate competitiveness in the global market. The research employs a qualitative approach using content analysis to evaluate curriculum structures, experiential learning models, digital competency integration, and industry collaboration practices in higher education institutions. The findings reveal that industry-oriented curricula significantly improve graduate employability by aligning academic learning with labor market requirements. Experiential learning methods, including internships, project-based learning, and business simulations, contribute to the development of practical and professional competencies. In addition, collaboration between universities and industries strengthens curriculum relevance and supports innovation in teaching and learning processes. The study also highlights the importance of digital literacy, global perspectives, and communication skills in preparing graduates for international competition. Ultimately, curriculum innovation is essential for producing adaptive, competitive, and professionally prepared graduates capable of responding to rapid economic and technological transformations

Rahayu Fuji Astuti; Chadiza Auliana Utami; Cici Ramadhani Putri; Sintia Khairiyyahni; Siti Khairuna Salwa Lubis

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

This study aims to describe the role of counseling in the process of Islamic-based drug rehabilitation at the Khalid Bin Walid Islamic Syar'i Narcotics Rehabilitation Institute, Medan. Using a descriptive qualitative approach, data were collected through semi-structured interviews, observations, and documentation which were then analyzed thematically. The results of the study indicate that individual counseling is the main core in helping participants understand the root of the problem of addiction, build motivation, and design strategies for a healthy, drug-free life. Group therapy complements the rehabilitation process by strengthening solidarity and social skills among participants. In addition, spiritual guidance based on Islamic values plays an important role in strengthening inner peace and commitment to change. However, the rehabilitation process faces significant challenges such as emotional instability of participants, minimal family support, and limited facilities and professional staff. To overcome this, the institution collaborates with various related institutions to support the legal, social, and medical aspects of rehabilitation. This study concludes that drug rehabilitation that integrates an Islamic-based bio-psycho-social-spiritual approach can be an effective model in the recovery of addicts, with the support of synergy between institutions and a conducive social environment.

Wahyu Budi Nugroho; PRASETYO, AGUNG HADI

MALFINA : Maritime Logistics and Financial Journal 2025 Akademi Angkatan Laut

As the Institute of Vocational Education, the Naval Academy has the task of forming a cadets became officer Tanggap, Tanggon and Trengginas. Moreover, AAL also formed Cadets become professional officers so as to face the task - the task in the field assignment. To support these tasks then conducted education and training of the cadets were held for 4 years with details of one year in Magelang Military Academy and three years in the AAL. Hopefully, with four years of education and training, cadets already have the provision of sufficient knowlegdes and skills, so as to become a professional officer who is ready to face a variety of terrain assignment. However, at this time cadets after being elected Lieutenant indirect positions and duties in his unit but had to get additional knowledge and skills through the course of several months of junior officers.According this background, the author examines the extent to which the influence of education and training to the formation of a professional cadets AAL towards World Class Naval Academy. Researchers will carry out research at the Naval Academy in Surabaya. As the subject of this research is the teachers who taught at the Naval Academy. The method used is quantitative method with data collection by distributing a questionnaire / questionnaire of 115 respondents and literature. Collected data is processed, beginning with testing the validity of data that includes test validity and reliability of research instrument, normality test and data analysis consisted of descriptive analysis indicator variables of the study, analysis of the description of the indicator variables of the study, the coefficient of multiple determination (R square) and hypothesis testing. The test results hypothesis states that the value of F count larger than F table (41.393> 3.93), while the significance value obtained was 0,000 that is smaller than the value of the degrees of freedom (0.000 <0.05). Based on the above test the hypothesis can be accepted, it means that independent variables consisted of Education (X1) and exercise (X2) simultaneously significant effect on Professionalism (Y) Cadets Naval Academy. From the analysis of quantitative data will be concluded that the results of research. In conclusion, the researchers delivered a number of recommendations in order to establish the Naval Academy to become a World Class Naval Academy.

Adelia Furry Avriandi; Apriana Nur Asyifa; Giyan Triyani Sari; Maharani Dara Dinanti; Sandra Audina Maharani +1 more

Jurnal Akuntan Publik 2025 International Forum of Researchers and Lecturers

This study aims to examine the practice of financial statement manipulation that occurred at PT Wanaartha Life in 2023. This case emphasizes the importance of transparency and integrity in corporate financial reporting. The practice of manipulating financial statements is considered unethical and often occurs due to various motivations, including pressure to achieve financial targets and maintain the company's reputation. Violations of the professional code of ethics can have a negative impact on society, because members of the profession who do not comply with established rules and values can result in a loss of trust and respect for the profession. The research method used in this research is a literature study, where this research produces descriptive data findings, in the form of words based on the results of observations. The results showed that the company's financial statements lacked integrity and transparency in financial reporting.

Afrizal Afrizal; Tamaulina Br. Sembiring

Prosiding Seminar Nasional Ilmu Hukum 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Rapid developments in information technology have opened up opportunities for new threats to national security, one of which is hacking of information systems. Cyber attacks not only cause economic losses and disrupt public services, but also pose a serious threat to Indonesia's digital sovereignty. In this context, state intelligence has a strategic role as the front line in detecting, analyzing, and countering various forms of threats to the country's strategic information systems. However, strengthening the function of state intelligence in dealing with hacking crimes still faces various obstacles, ranging from regulatory aspects that are not yet adaptive, weak inter-agency coordination, to limitations in technology and human resources. This study aims to examine the extent of the effectiveness of strengthening state intelligence in countering information system hacking, as well as to formulate the urgency of updating national legal policies that support the formation of a strong, integrated, and professional cyber intelligence system. Using a normative legal research method supported by a conceptual and case approach, this study concludes that strengthening state intelligence requires regulatory reform, institutional integration, and investment in technology and human resources in order to maintain national sovereignty in the digital age.

Rizqi Taufiqurrokhman; Natanael, Rimbun; Priani, Hermin

MALFINA : Maritime Logistics and Financial Journal 2025 Akademi Angkatan Laut

The professionalism of civil servants (PNS) is a requirement that must be achieved by an employee to demonstrate their abilities, potential, and desires positively, which will ultimately affect the performance of personnel and organizations, in this case, the Indonesian National Armed Forces (TNI), including in the environment of the Indonesian Navy Academy (AAL). The participation of civil servants in the AAL environment, hereafter referred to as AAL civil servants, greatly aids the implementation of the main duties and functions of AAL as an educational institution within the Indonesian Navy that has a specific function of educating the youth of Indonesia to become officers of the Indonesian Navy through academic-level education. Since human resources play an essential role, the researcher conducts a study to determine the extent to which job placement, education, and training influence civil servants at the Indonesian Navy Academy. The independent variables used are job placement, education, and training, while the dependent variable is the performance of civil servants.  The research analysis used multiple linear regression analysis with hypothesis testing using t-test (partial) and F-test (simultaneous). The population of the study consisted of 225 individuals with a sample of 144 people using explanatory research methods. The results showed that (1) Performance, job placement, education, and training of Civil Servants at the Naval Academy are categorized as fairly good, as evidenced by the performance assessment of members by their superiors. (2) Job placement, education, and training simultaneously have a significant effect on the performance of Civil Servants at the Naval Academy by 39.0%, with the remaining 61.0% influenced by other variables besides job placement, education, and training. (3) Job placement, education, and training partially have a significant effect on the performance of Civil Servants at the Naval Academy. Job placement has a significant partial effect of 29.8% on the performance of Civil Servants at the Naval Academy. Education and training partially have a significant influence of 28.0% on the performance of Civil Servants at the Navy TNI Academy.

Mirza Anindya Pangestika; Nurul Wulandari Putri

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The growing demand for coffee drinks has created significant opportunities in the coffee shop sector, especially for young people. However, in the Pagerbarang Kabupaten Tegal area, the majority of young people still lack the skills needed to professionally run a coffee business or the technical abilities of a barista. In response to this situation, this community service activity was implemented with the aim of providing training in coffee shop management and basic barista skills to increase the competitiveness of young people in the creative economy sector. This training was developed through a participatory approach integrating interactive classes for understanding theory, direct practice for skill acquisition, and support in developing a business plan as a first step towards entrepreneurship. This activity revealed an increase in participants' skills and understanding of coffee shop management and operations, customer relations, and fundamental coffee service skills. Participants also expressed a strong interest in starting their own businesses. This initiative is expected to serve as a catalyst for encouraging an entrepreneurial spirit among young people and contributing to the sustainable development of the local economy

Mohammad Syafriel; Novy Karmelita Indrawati; Roni Angger Aditama; Gusnar Mustapa; M. Shabry

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Sanankerto Village still relies on manual administration, which affects the efficiency of data management and public services. This community service program aims to optimize the village administrative information system through training in Microsoft Excel and Google Workspace for 20 village officials. The methods used include lectures, demonstrations, hands-on practice, and one-month mentoring. Evaluation results show a significant increase in skills—the average pre-test score of 50% rose to 85% in the post-test. Participants are now able to prepare financial reports, use spreadsheets for archiving, and utilize Google Docs and Google Drive for collaborative village data management. These findings align with similar community programs in Kedondong District, where Excel has been used for systematic administrative archiving. Moreover, the use of Google Spreadsheet has proven to enhance organizational efficiency in the Karang Taruna youth organization. This program demonstrates that strengthening village officials' capacity in information technology can support more professional and accountable village governance. 

Jesslyn Elisandra Harefa; Suci Ramadani; Muhammad Arif Sahlepi

Prosiding Seminar Nasional Ilmu Hukum 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The rapid development of information technology has opened up opportunities for new threats to national security, one of which is information system hacking. Cyberattacks not only cause economic losses and disrupt public services but also pose a serious threat to Indonesia's digital sovereignty. In this context, state intelligence plays a strategic role as the vanguard in detecting, analyzing, and countering various threats to the country's strategic information systems. However, strengthening the state intelligence function in countering hacking crimes still faces various obstacles, ranging from immature regulations, weak inter-agency coordination, to limited technology and human resources. This study aims to assess the effectiveness of strengthening state intelligence in countering information system hacking and to formulate the urgency of updating national legal policy to support the formation of a strong, integrated, and professional cyber intelligence system. Using normative legal research methods supported by conceptual and case-based approaches, this study concludes that strengthening state intelligence requires regulatory updates, institutional integration, and investment in technology and human resources to safeguard national sovereignty in the digital era.

Meliana Hutabarat; Rahel Lumbantobing; Misilina Zalukhu; Jemie Riando Manik

ARDHI : Jurnal Pengabdian Dalam Negri 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The Community Service and Practical Fieldwork Program (KPPM) serves as a tangible form of social responsibility by encouraging students to engage in meaningful activities that positively impact society. In the 2025/2026 academic year, IAKN Tarutung conducted this program involving undergraduate students, including those enrolled in the Christian Religious Education (PAK) and Church Music Education (PMG) departments. One of the designated locations for this program was Hutauruk Village in Tarutung District, North Tapanuli Regency. This study centers on the implementation of the KPPM program in Hutauruk Village, which ran from March to June 2025 and engaged students from IAKN Tarutung. The primary objectives of this research are to explore the spiritual challenges faced by the community, to present solutions developed during the program, to assess the overall impact of KPPM on the local residents, and to examine how participation in the program contributes to the students’ personal and professional development. A qualitative research approach was employed, using methods such as participatory observation, interviews, and literature review. The findings indicate that students are required to assist the BNKP (Banua Niha Keriso Protestan) Fa’omasi Tarutung Church community by working collaboratively, demonstrating creativity, actively participating, and applying effective problem-solving strategies.

Dian Saripujiana

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This community service activity aims to improve basic accounting literacy for Micro, Small, and Medium Enterprises (MSMEs) through financial recording training and simple financial report making. Many MSME actors do not have a neat bookkeeping system, making it difficult to find out net income and access financing from financial institutions. Therefore, the introduction of simple accounting is a strategic step to encourage more professional and sustainable business management. This activity was carried out by a team of lecturers accompanied by students, with a participatory approach and based on direct practice. The training material includes basic understanding of accounting, recording daily transactions, preparing income statements, and simulating the use of financial statements for working capital submissions. Through this method, it is hoped that there will be an effective and applicable transfer of knowledge from academics to the public. The results of the activity showed that participants were able to understand the importance of financial recording and began to implement a simple bookkeeping system in their business operations. In addition, participants also showed increased confidence in compiling financial statements that can be used as supporting documents in applying for financing to cooperatives, banks, or other financial institutions. This activity not only provides practical benefits for MSME actors, but also strengthens the role of universities in community economic empowerment. In the future, similar activities can be developed with the integration of digital technology to support more efficient and accurate financial recording.

Berlian Evi Yenni Pakpahan; Ismaidar Ismaidar; Suci Ramadani

Prosiding Seminar Nasional Ilmu Hukum 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This study discusses the implementation of the effectiveness of legal oversight of regional personnel management in the era of regional autonomy. Regional autonomy grants broad authority to regional governments to regulate and manage public interests, including in the management of state civil servants (ASN). However, this authority often gives rise to problems, such as nepotism, politically motivated job transfers, and weak accountability in personnel management. Legal oversight is an important instrument to ensure that all personnel policies and practices are implemented in accordance with the principles of legality, professionalism, and accountability. The research method used is normative legal research with a statutory, conceptual, and case approach, as well as qualitative analysis of regulations and personnel oversight practices. The results of the study indicate that the effectiveness of legal oversight is greatly influenced by the consistency of regulatory implementation, the strength of supervisory institutions such as the State Civil Service Commission (KASN) and the State Civil Service Agency (BKN), and the legal culture of regional apparatus. Strict enforcement of sanctions against violations also plays an important role in maintaining the integrity of the merit system. The conclusion of this study confirms that effective legal oversight can prevent abuse of authority, strengthen the professionalism of civil servants (ASN), and support the achievement of regional autonomy goals, namely improving the quality of public services and public welfare. Therefore, strengthening regulations, supervisory institutions, and internalizing the values ​​of good governance are necessary to realize transparent, accountable, and integrity-based regional personnel management.

Ilawati Ilawati; Kuntoro Kuntoro

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study investigates the forms and functions of language registers across diverse social contexts, including traditional markets, professional communities, digital media, and podcasts, through a literature review of ten scholarly articles published in accredited journals between 2021 and 2025. Employing a descriptive qualitative approach, the data were analyzed to identify linguistic variations that reflect specific social contexts, situations, and communicative purposes, aligned with Halliday’s (1978) concept of register, which emphasizes language adaptation to social contexts. The findings indicate that register forms encompass specific words, phrases, abbreviations, acronyms, and reduplications. Their communicative functions include instrumental, interactional, representational, and regulative roles, which enhance communication efficiency and preserve cultural identity. This study provides insights for researchers, educators, and practitioners to leverage registers in contextual communication.

Dicky Ramadani; Nicolas Aldy Syahputra; Fikri Amrillah; Via Wahyuningtyas; Allysia Safira Putri Palevy +1 more

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2025 Asosiasi Periset Bahasa Sastra Indonesia

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy which have a strategic role in national economic development. In the context of the traditional culinary industry, pempek as one of Palembang's typical foods has great economic potential. This traditional food has become a superior commodity that is not only popular in its area of ​​origin, but has also spread to various regions in Indonesia. In this Real Work Lecture (KKN), the activity began with field observation methods, in-depth interviews, and FGD (Focus Group Discussion) aimed at discussing the concept of developing promotional media and business identity together with business owners in order to identify the main problems faced, especially in terms of promotional media and business identity. The main problem faced is the limitations in marketing and branding aspects, especially in terms of effective promotional media such as banners, TikTok content, business cards and strong business identities such as business plaques and websites. Through the right approach, it aims to increase business visibility, expand market reach, and ultimately increase sales turnover. The mentoring program has succeeded in increasing the managerial capabilities of MSME owners in managing modern marketing aspects. Training in the use of digital platforms such as Instagram, Tiktok and WhatsApp Business has equipped business actors with practical skills in creating attractive visual content and strategic publication scheduling. changing the business approach from being conventional to being more professional and systematic.

Nur Hisna Daniati; Rosalinda Rosalinda; Neviyarni S; Yarmis Syukur

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

This research examines the challenges of professionalism of Guidance and Counseling (BK) teachers in Madrasah Aliyah Negeri (MAN) through literature review. BK services have an important role in supporting students' academic and psychosocial development, but face obstacles such as the limited number of professional BK teachers and educational backgrounds that are not in accordance with the BK field. The non-ideal ratio of teachers to students and high workload also hamper the effectiveness of services. In addition, the management of services that are not yet based on student needs and the lack of continuous training are significant challenges. This study used a literature review method with descriptive analysis to identify these factors. The results suggest improving the quality of human resources through professional training, strengthening service management, and policy support from madrasahs and the government. The professionalism of counseling teachers has a direct impact on the quality of services that affect students' academic achievement and psychosocial well-being. The main recommendation is to increase the recruitment of qualified counseling teachers and continuous competency development to support effective and relevant counseling services in MAN.

Dyan Fahira; Dian Alfia Purwandari; Achmad Nur Hidayaht

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The purpose of this study was to determine the degree to which self-efficacy affects the desire to become a teacher among FISH education students at Universitas Negeri Jakarta. Students who are interested in becoming teachers in the FISH environment of Universitas Negeri Jakarta usually come from education study programs. The approach used is quantitative, with a data collection method through a questionnaire-based questionnaire as the main instrument. The study's population was 441 students from education study programs, with 210 students as a sample using purposive sampling based on certain predetermined criteria. The results of this study show that there is a statistically significant relationship between self efficacy and interest in becoming a teacher. High self efficacy towards students' personal abilities tends to increase interest in pursuing the teaching profession. Self efficacy of 44.3% influences interest in becoming a teacher, and this value is included in the moderate influence category. This finding not only strengthens the urgency of strengthening the psychological aspect in the education of prospective teachers, but can also be used as a reference in designing a professional development strategy that is more integrated with the development of student self-confidence in planning a career in education.

Rahmawati Rahmawati; Muhdiatul Zannah; Wasis Haryono

Jurnal Kendali Teknik dan Sains 2025 International Forum of Researchers and Lecturers

Advances in information technology have had a major impact on the education sector, including at the Early Childhood Education (PAUD) level. To improve the quality of education services, PAUD institutions are required to implement a more sophisticated, accurate, and efficient management system through the use of an integrated information system. This study raises various obstacles faced by PAUD KB Tsamrotul Hikmah, especially in terms of recording teacher attendance, submitting leave, and managing finances that still use manual methods. This conventional system has been shown to reduce work effectiveness, increase the possibility of errors, and weaken the transparency and accountability aspects of the institution. To overcome these problems, an information system was developed to support automated administration processes and more systematic data management. The findings of this study indicate that digitalization of administration can improve work efficiency and data accuracy, as well as build public trust in the institution. Therefore, the implementation of an integrated information system is considered a strategic step in creating more professional, open, and sustainable PAUD management.

Ruri Istia Damayanti

Jurnal Ekonomi dan Pembangunan Indonesia 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Independent internship activities are one of the educational strategies that aim to bridge theory with the practice of the world of work. This study aims to describe the implementation of independent internships for students at PT Taman Timur Regensi Surabaya and its contribution to improving students' competence and understanding of the property industry. The research method uses a qualitative descriptive approach with data collection techniques in the form of direct observation, interviews, and documentation studies. The results of the study indicate that internship activities support the improvement of students' technical skills, especially in the fields of project administration, management of legal documents, and understanding of housing development flows. In addition, students' soft skills, such as professional communication, teamwork, and time management, have also experienced significant development. In conclusion, independent internships at PT Taman Timur Regensi are an effective medium to prepare students to face the world of work in the property industry in a more prepared and competent manner.

Ihram Kustarto; Amirul Mustofah; Ika Devy Pramudiana

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Responsive public service plays a crucial role in building public trust in police institutions, particularly in handling citizen complaints. This study aims to examine the responsiveness level of Mojokerto Police Resort in managing public complaints and the factors influencing it. The research adopts a qualitative descriptive approach, utilizing data collection methods such as in-depth interviews, direct observations, and document studies. Participants include officers from the Integrated Police Service Center (SPKT), Women and Children Service Unit (PPA), community members who have filed complaints, as well as community leaders and NGOs involved in overseeing public services. Data analysis was conducted using Miles and Huberman’s model, which includes data reduction, presentation, and conclusion drawing. The findings reveal a varied level of awareness among the community regarding complaint channels, as well as differences in ease of access. Physical channels such as suggestion boxes and direct reporting at police stations are more familiar and accessible but face challenges related to communication effectiveness and evidence collection. Meanwhile, online platforms like social media and the official website are less recognized by the public, compounded by limited digital literacy and internet access in certain areas. Furthermore, the complaint handling process needs to be straightforward, transparent, and professional to ensure that the community feels respected and confident in the service. Factors affecting responsiveness include response speed, ease of access across multiple channels, and the professionalism of officers handling cases. Perceptions of transparency and openness in procedures also significantly influence community trust. Strategically, Mojokerto Police Resort has made efforts to develop digital complaint systems and enhance staff capabilities. However, further improvements are necessary in community education and awareness programs to increase familiarity and confidence in digital channels. The significance of high responsiveness is reflected in its strategic benefits, such as early identification of security disturbances, strengthening police legitimacy, and improving overall public service quality. Effective responsiveness fosters better relationships between officers and the community, enhances trust, and contributes to a safer and more orderly environment. Therefore, adopting modern, innovative, and technology-based complaint systems should be prioritized to reform police services. Overall, the responsiveness of Mojokerto Police Resort’s complaint handling system serves as a key indicator for the success of quality and equitable public services. By improving officer professionalism, infrastructure, and community outreach, it is expected that Mojokerto Police can enhance responsiveness, reinforce community trust, and deliver excellent, transparent, and accountable services. Such efforts not only improve the police institution’s reputation but also strengthen democratic foundations and social justice in the Mojokerto region.    

Meisya Yusrilia; Arman Syukur Zai; Rolinda Roito Sinaga; Bayu Teta

Riset Ilmu Manajemen Bisnis dan Akuntansi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze the effect of taste and service quality on customer satisfaction at Hilande Koffie Medan. As the café business continues to grow in urban areas, customer satisfaction becomes a key factor in business sustainability. Hilande Koffie, located in Medan, offers a variety of pastries and beverages that attract many customers, yet some inconsistencies in taste and service have raised concerns. This study uses a quantitative method with a sample of 45 respondents, applying multiple linear regression analysis through SPSS version 25. The results show that both taste and service quality have a positive and significant effect on customer satisfaction, either partially or simultaneously. The coefficient of determination (Adjusted R²) shows that 65% of the variation in customer satisfaction can be explained by the two independent variables. The findings suggest that maintaining consistency in taste and improving staff professionalism are crucial in enhancing overall customer experience. Therefore, Hilande Koffie is recommended to continuously evaluate and improve both aspects to increase customer satisfaction and loyalty.