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Small and Medium Enterprises (SMEs) are one of several pillars that support the economy in Indonesia. The aim of community service through the Merdeka Entrepreneurial Internship activity is to provide assistance to SME partners, regarding innovation menus, flavors, products, as well as marketing methods via social media. With this service, it is hoped that it can be a solution in improving the welfare of SMEs. The partners who receive assistance in this service are UKM Pejuang Rasa which is located on Jalan Semolowaru No VIII, Sukolilo District, Surabaya City, East Java Province. The methods used in this activity are interviews, problem analysis, production planning, production and promotion. Their Entrepreneurship Internship activities are carried out by approximately 4-5 people per group for a total of 30 working days. After going through the observation stage during the activity, a product was produced in the form of a smoothie bowl which had environmentally friendly paperbowl packaging to become an innovation related to fruit processing at Pejuang Rasa UKM. It is hoped that the results of this product innovation can increase sales and business competitiveness with other SMEs.

An industrial relations dispute is something that occurs between entrepreneurs and workers/laborers, as well as fellow workers in the company. Therefore, there is a need for a mechanism for resolving industrial relations disputes that can be resolved quickly, precisely, fairly and cheaply. There are several types of industrial relations according to Article 2 of Law No. 2 of 2004, including disputes over rights, interests, termination of employment relations and disputes between trade unions. This research uses a qualitative approach method in the form of analysis and understanding of meaning, between a group or a number of individuals and the subject objects being analyzed. Data collection techniques use literature study methods, whether from laws, journals, articles, literature reviews or news or information from official news websites. The results of this research want to know how the resolution of disputes between employers and workers at PT Swakarya Indah Busana resulted in an agreement between both parties, where employee salaries will temporarily be paid in full for 1 month to 263 workers and the remainder will be paid in December 2023. As well as there is supervision carried out by the Manpower Service towards PT Swakarya Indah Busana.

Tujuan  pelatihan ini memberikan  wawasan, keterampilan pengolahan makanan sehat,  dan penerapan CHSE serta memberikan informasi bahwa  pelatihan ini juga bermanfaat dalam pengembangan usaha/enterpreneurship.  Melihat banyaknya manfaat dari pelatihan ini diharapkan peserta dapat menyerap ilmu dan mengaplikasikan di masyarakat khususnya dalam mengelola guest house. Jenis Kegiatan yang dilakukan adalah persiapan, ceramah dan demontrasi serta pendampingan praktek. Pelatihan di laksanakan secara offline di balai banjar Dusun Munduk Juwet Desa Pesagi. Antusias peserta  selama mengikuti pelatihan yaitu mereka sangat komunikatif, aktif bertanya dan mengikuti pelatihan dengan sangat baik. Mereka berharap pada kesempatan mendatang bisa diberikan pelatihan lagi pada bidang yang berbeda seperti pelatihan pembuatan roti, dan pelatihan spa sehingga bermanfaat dalam mengelola guest house dan pengembangan usaha / entrepreneurship.

Entrepreneurial behavior and capital are interrelated and complementary in the context of business success. Entrepreneurship brings ideas and vision, while capital provides the financial impetus to turn those ideas into reality. The success of a business is determined by how these two elements integrate and are effectively managed by entrepreneurs. Therefore, a good understanding of entrepreneurship and the importance of capital will assist entrepreneurs in facing challenges and building sustainable and successful businesses. This research aims to determine the influence of entrepreneurial behavior and capital on business success in Telanaipura District, Jambi City. The method used in this study is quantitative research with data analysis using the coefficient of determination test. The sample in this study consisted of 30 respondents who are coffee shop/cafeteria owners in Telanaipura District, Jambi City. The results of the study indicate that entrepreneurial behavior has a positive and significant partial influence on business success, while capital does not have a positive and significant influence on business success. Simultaneously, the results show that entrepreneurial behavior and capital together have a significant influence on business success in Telanaipura District, Jambi City. The coefficient of determination calculations shows that the entrepreneurial behavior variable accounts for 37.5% of the variance, while the remaining 62.5% is influenced by other variables outside the scope of this study.

The era of society 5.0 is an era that applies the ease of technological innovation in the era of the industrial revolution 4.0 to facilitate activities, especially in the economic sector. This research aims to see the use of technology such as social media in the creative economy so as to create new businesses for young entrepreneurs. To support this statement, this study uses the literature review method in finding supporting data. Almost all internet users must have social media, especially among teenagers and young people, so that it makes business people especially among teenagers and young people make creative new innovations in building a business. This shows an increase in creative economy development that has great potential and will have a significant impact on the Indonesian economy.

Colar Living is a part of the Colar Creative Industry that focuses on the sale of kitchenware products made from teak wood. The issue faced by Colar Living is that this brand is relatively new, having started its business for only 3 months, which reduces consumer trust in the products sold through e-commerce. Additionally, some product photos displayed on Tokopedia are less appealing. A more professional product photography process is required to attract buyers and enhance consumer confidence in purchasing these kitchenware products. The methods employed to address the issues faced by Colar Living include interviews, observations, and discussions. The results of the Colar Living product photography process increase consumer confidence when purchasing products and also boost the sales of Colar Living products. The findings of this research are expected to provide insights for Small and Medium Enterprises (UMKM) entrepreneurs who are just starting their businesses to pay attention to product photography.  

The purpose of this study was to examine the influence of understanding of the Tri-Nga and understanding of the Tri-N on the interest in entrepreneurship. This research methode is a snowball sampling survey with a quantitave approach. Data collection using a questionnaire. used in this study is multiple regression analysis Entrepreneurs have an important role in a country economy, this is because the presence and role of entrepreneurs greatly influences various aspects, especially aspects of life and society and economy. For this reason students are directed to take part in the entrepreneurship programs in order to foster entrepreneurial concentration. The results of this study indicatte that understanding of the Tri-Nga and unerstanding of the Tri-N affect the interest in entrepreneurship.

The potential possessed by Teluk Makmur sub-district includes the agricultural and fisheries aspects, where in terms of agriculture it’s in the form of cassava plants and in terms of fisheries it’s in the form of shrimp. This is also related to the livelihoods of the community, the majority of whom are farmers, fishermen and entrepreneurs/MSMEs, so by utilizing the potential of the sub-district and the livelihoods of the community, the Kukerta team decided to hold a demonstration of organic cassava jerky and shrimp nuggets as an alternative for entrepreneurial sales products/ MSMEs. The aim of this demonstration is to motivate MSMEs to continue running and provide various variations of sales products originating from the potential of the sub-district. Community service activities were carried out at the Teluk Makmur Village Hall, Medang Kampai District, Dumai City on Saturday, July 29 2023 at 08.00 WIB until finished. Methods include direct explanations by Kukerta students from Teluk Makmur Village as well as field practice which is directly held in front of the participants present. This service activity took place successfully, which can be said to be due to the response given by all demonstration participants who were truly enthusiastic about everything.

Sustainable national development requires support from quality, creative, and independent human resources (HR). In facing the challenges of global competition and rapid technological change, strengthening HR competencies since school age is very important. This Community Service (PKM) activity aims to improve understanding and build entrepreneurial character among high school students through basic creative entrepreneurship training. This PKM is carried out by lecturers from the Faculty of Economics, Business and Humanities (FEBHum) of Karangturi National University (UNKARTUR), especially from the Management Study Program, as a form of implementing the Tri Dharma of Higher Education. The activity took place offline at SMA Sedes Sapientiae Semarang on Monday, May 8, 2023, at 09.00–12.00 WIB and was attended by students as participants. This activity presented three speakers who presented material on strengthening HR competencies, the basics of creative entrepreneurship, and financial literacy. The methods used include interactive lectures, group discussions, and question and answer sessions, supported by Microsoft PowerPoint-based presentation media. The results of the activity show an increase in students' understanding of the concept of entrepreneurship, as well as growing interest and motivation to become independent and innovative young entrepreneurs. This activity provides benefits not only for students, but also for schools and universities, in strengthening collaboration in forming superior human resources since secondary education level.

Micro-enterprises play an important role in the regional economy but often face obstacles in financial management and marketing strategies. A lack of understanding in financial management causes inefficiency in capital management, while minimal use of digital technology in marketing limits business competitiveness. This community service program aims to increase the capacity of micro-enterprises in Brangjan Village, West Ungaran District, Semarang Regency through financial management training and digital marketing strategies.The methods used in this program include socialization, training, and direct assistance in simple financial recording, working capital management, and the implementation of digital marketing strategies using social media and e-commerce platforms. The results of this activity show an increase in participants' understanding of financial management and their ability to implement digital marketing to expand market reach. With this training, it is hoped that micro-enterprises in Brangjan Village can develop further, become more competitive, and achieve long-term business sustainability.Additionally, the training on simple financial management provided participants with an understanding of transaction recording and the importance of cash flow in maintaining business operations. In terms of digital marketing, participants were trained to utilize social media and e-commerce platforms such as Instagram, Facebook, and Tokopedia to introduce their products to a wider market. Moving forward, it is hoped that participants will be able to leverage this knowledge to optimize their revenue and expand their customer base. This program also contributes to increasing digital and financial literacy for micro-entrepreneurs in the village. Overall, the training aims to create a more sustainable and efficient business ecosystem, which in turn can enhance the competitiveness of micro-enterprises at the local and regional levels.

Community poverty alleviation must be addressed more innovatively, creatively and skillfully in order to be able to create new business opportunities (for example through entrepreneurship) to meet their various needs. Entrepreneurship is one way to overcome poverty and reduce unemployment rates. Among several examples of this entrepreneurship is the home industry, namely a home industry where the business is done at home which empowers the people around the environment and reduces unemployment by absorbing it. In connection with this condition, there are several problems in terms of economic empowerment through the home industry in the food sector, including the low level of knowledge and understanding of home industry players, especially in relation to marketing, including online promotion, and the low level of human resource capacity of home business actors. The method used in this community service activity is digital-based empowerment in the form of online marketing and product promotion techniques. Community service activities with partners in the wonton chips home business that have been carried out have resulted in the fact that digital-based empowerment is very necessary. Considering the times and technological advances, it is a necessity that business actors are able to adapt to these conditions. Through this activity, partners gain an understanding of digital-based empowerment, product diversification, and the important role of home business actors in supporting the nation's economy. This digital-based empowerment is expected to increase production, marketing and business turnover, as well as to build relationships between universities and the community.

The Entrepreneurial Student Development Program (P2MW) is a program to strengthen the entrepreneurial ecosystem in higher education institutions held by the Directorate of Learning and Student Affairs (Belmawa) and the Directorate General of Higher Education, Research and Technology of the Republic of Indonesia (Ditjen Diktristek RI). This P2MW activity provides opportunities for students who already have business ideas to become entrepreneurs, by providing support through financing, development and coaching. This program has stages of selection and training (coaching) which are expected to have a positive impact on students starting to develop their knowledge and skills in becoming entrepreneurs. Students at the University of 17 August 1945 Surabaya have the opportunity to take part in this program with an innovative effort to use coconut tree waste to make high-value coconut bonsai ornamental plants based on Sociopreneurship to also support the government in the G20 Presidency program and have the same goals as several SGDS points. This P2MW is located on the 17 August 1945 Surabaya University campus as the beginning of the process of creating and developing innovative designs which will then be competed at the KMI EXPO 2023 National level which is located at Undiksha Bali.

The definition of price is the value of goods which is determined or expressed in terms of money or the amount of money or other equivalent means of exchange, which must be paid for goods or services, at a certain time and in a certain market. The price level attached to the product describes the quality of the product. Meanwhile, price discrimination is a term used in international trade, referred to as a trade practice carried out by exporters by selling every commodity on the international market at a price that is less than the appropriate value or can be said to be lower than the price of the goods in their own country, which is considered unfair because can damage the market and harm competing producers in the importing country. Among the activities of entrepreneurs that usually do not favor competition is price discrimination. This situation describes a situation where sellers provide different prices for their products with the same quality and quantity to two or more sellers, or provide unequal prices to buyers or consumers in the form of inappropriate inventory, or take action by setting a pricing strategy. to gain advantages for more profitable consumers.

Advances in technology, the internet, and more sophisticated business management methods have led to an increase in its use by many people. Currently, technological developments have a significant impact on various aspects, including small and medium businesses. If an entrepreneur does not have expertise in the field of digital marketing, they can experience difficulties in developing their business. By using digital marketing strategies, small and medium entrepreneurs can optimize the opportunities offered by online platforms to advertise their businesses, reach more potential consumers, and compete in the global market. This service activity is aimed at small and medium entrepreneurs who are still unfamiliar with and understand the concept of digital marketing and aims to provide assistance in understanding and using technology and online marketing strategies to remain competitive and develop in today's digital era.

The role of modern markets, especially Alfamart and Indomaret in Indonesia, is getting bigger and is expected to eventually replace grocery stores. The existence of modern markets also raises different perceptions from every circle of society. There are some groups of people who view the existence of modern markets positively. For example, for the upper middle class, the existence of modern markets is very beneficial because they can shop comfortably and freely in modern markets. The existence of this modern market can also affect the income of traditional market traders. One of the most important factors for Grocery Store entrepreneurs is the revenue generated from their profits to maintain business continuity. The purpose of this study is to determine the strategy for the existence of grocery stores in dealing with the development of modern markets in Tebo district. In this study the method used was qualitative method by checking the validity of the data using the triangulation technique and the method of collecting data was using observation and interviews. The informants in this study were five traders and five consumers. Based on the results of this study, it shows that the existence of Alfamart/Indomaret in Tebo Tengah District, Tebo Regency has an impact on income and the number of consumers of grocery store traders, but grocery store traders try to survive by adding side businesses so that their business continuity is maintained

The aim of this research aims to investigate the impact of factors that influence students' readiness to undertake an entrepreneurial career in an academic environment. These factors include education, motivation, practical experience, and social support from universities. In addition, this research also identifies relevant business opportunities that can support students in their entrepreneurial preparation. The type of research used in this research is qualitative research with descriptive methods. The descriptive method is considered suitable for explaining the influence and business opportunities on students' readiness to become entrepreneurs. The data in this research report was obtained in accordance with books, journals, articles, theses, the internet and so on related to the research topic. The results of this research provide valuable insight into how universities can more effectively prepare students to become successful entrepreneurs. The conclusion is that students have great potential to start their own businesses as long as they have innovative ideas, relevant skills, and access to the necessary resources.   Keywords: Influence, Business Opportunities, Student Preparation, Entrepreneurship, Entrepreneurship Education, Motivation, Social Support, Academic Environment, Higher Education.

Abstract Startups are designed to find the right business model to make the business survive. Startups have the possibility to succeed or fail. This is influenced by capabilities in digital transformation and business development in the technology sector. Indonesia has a low number and quality of digital talent and low entrepreneurship (3.1%). Pontianak has the least number of digital startups (0.74%). Every part in the digital ecosystem is very influential on the sustainability of digital startups. The digital ecosystem in Pontianak is the government, accelerators, universities, incubators, students/talent, communities, and digital startups. This research aims to help digital ecosystems overcome difficulties in collaborating for the development of digital startups in Pontianak. The research method is direct surveys and interviews with 6 local digital startups and startup stakeholders in Pontianak. Stakeholder analysis to determine respondents. The results of in-depth interviews were analyzed using design thinking and focus group discussion (FGD) methods. The results of the research are the main factor for overcoming difficulties in collaborative digital startup development in Pontianak: 1) digital ecosystem activation; and 2) digital-sociopreneurship development and competency improvement. The recommended startup development strategy aims to realize these two things.

Entrepreneurial interest is the desire, interest and willingness to work hard or the strong will to be independent or try to fulfill one's life needs without feeling afraid of the risks that will occur, as well as the willingness to learn from failure. This is the background for researchers to examine more deeply the influence of entrepreneurship courses on interest in entrepreneurship in entrepreneurship programs among students in the Early Childhood Education Study Program. This research uses a qualitative descriptive type of research with the research subjects being Early Childhood Education Students. Data collection tools include observation and interviews. The results of the research that we got were that program students were very interested in entrepreneurship when they finished their bachelor's degree because entrepreneurship in everyday life can be applied to early childhood teachers where when they teach at school they can do side jobs such as work online or sell online and then create entrepreneurial products that can increase their business.

This community service activity shows that the Puskad business incubator as part of the community can remain closely connected with the community that gave birth to it. For example, the problem of poverty which continues to haunt social life must continue to be eradicated. This can be alleviated, for example, by entrepreneurship or business development. Meanwhile, business development continued to develop over time, resulting in the rise of social media. With this service, we can see that people must share knowledge and experience with each other so that we can develop together. Therefore, answers from academics to problems and society can be displayed here. Using the participatory action research method, it was found that the way to increase the younger generation's understanding and knowledge of social media is to start with interaction. The differences that arise from social media training can be seen through the accuracy of conveying information to the appropriate target audience, equipment and communication facilities between creative actors, and budget conditions to meet the training and creativity needs of the community. The results of content creator training for entrepreneurs are: 1) Improved Communication Skills; 2) Increased Brand Awareness; 3) Increase interaction with customers; 4) Increase Conversions and Sales; 5) Marketing Cost Savings

This activity aims to resolve existing problems with partners, in order to support poverty alleviation efforts for NTT specialty weaving craftsmen "Kasih Bunda" Lapoem Village, West Insana District. This activity aims to improve the welfare of weaving craftsmen, whose daily work as weaving craftsmen is untouched by entrepreneurial skills. Priority problems: 1) Currently, the production produced is less varied, the combination of motifs is still simple; 2) Do not yet have entrepreneurial skills that produce economic value and are in demand by the market; 3) Do not yet have: entrepreneurial motivation, entrepreneurial managerial, Internet of Things (IoT) based marketing skills; 4) Do not have business capital including equipment and materials needed for weaving activities. The solution and method in this PKM program is to provide skills training to the Lapeom Village "Kasih Bunda" weaving craftsmen, so that partners will be able to produce superior products that have economic value and are needed by the market. To produce products that have sales value, skills training is directed at weaving quality. Therefore, the training provided will also cover technical production, weaving design and Internet of Things (IoT) based marketing which is very suitable for product promotion in the New Normal Era. This entrepreneurship training has social goals and is based on social activities. Therefore, partners will also be given training in entrepreneurial motivation and entrepreneurial managerial skills, which also includes production management, financial management, simple accounting and marketing management. Apart from that, assistance is provided to partners, so that efforts to develop micro business activities among weaving craftsmen can be realized and run well. The outputs that are expected to be realized from this activity are: (1) The formation of partner micro-businesses that are able to provide additional income to the partner members' families, and (2) The creation of partner-produced goods that are marketable. 3) Have an online-based shop such as: Tokopedia, etc