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This study aims to determine the effect of product quality and lifestyle on purchasing decisions for iPhone smartphones through purchase intention as an intervening variable. The sample used was 85 students of the Faculty of Economics and Business, Makassar State University who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaires, interviews and literature studies. The data analysis technique consists of Outer Model (Measurement Model) which consists of Convergent Validity, Discriminant Validity and Composite Reliability, then Structural Model (Inner Model) and Hypothesis Test. Based on the results showed that the product quality variable has a positive and significant effect on purchasing decisions with a parameter coefficient of 0.192, a t-count value of 2.030, and a p-value of 0.043 <0.05. Lifestyle variables have a positive and significant effect on purchasing decisions with a parameter coefficient of 0.338, t-count value of 3.353 and p-value is 0.001 <0.05. product quality has a positive but insignificant effect on purchase intention with a parameter coefficient of 0.129, t-count value of 1.142 and p-value is 0.254>0.05. Lifestyle has a positive and significant effect on buying interest with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000 <0.05. buying interest has a significant effect on purchasing decisions with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000<0.05.

The world of the food and beverage industry is developing very rapidly. In Indonesia, this is characterized by the variety of culinary delights available with regional and modern flavors. "The rapid development of culinary arts in Indonesia means that entrepreneurs have to think hard to remain creative in order to be able to fight new, innovative competitors. The current phenomenon means that old entrepreneurs must have new innovations to be able to maintain their business. Because it is known that many young entrepreneurs have created food and beverage products that offer delicious flavors at economical prices. This kind of competition is difficult to avoid. This research examines menu diversity, service quality and prices at Hakui Coffee Tulungagung. These three interrelated variables seem interesting if used as research objects. The type of research used by researchers is descriptive quantitative. The analysis techniques used are validity test instruments, reliability tests, classical assumption tests, multiple regression tests, t tests, F tests, coefficient of determination tests. The results of this research show that the first hypothesis proposed states that menu diversity has a significant effect on buying interest. Partially, according to the t test of 2.986 with a significance level of 0.060 > 0.05, H1 is accepted and H0 is rejected, where the research results show that diversity The menu has a significant effect on buying interest as evidenced by the results obtained in the form of a correlation coefficient of 0.231 and a partial significance test which produces a t-count of 2.096.

This study aims to determine the effect of Service Quality and Facilities on Consumer Interest at the Gunawangsa Tidar Apartment in Surabaya. This research uses Quantitative method. The data used are primary data and data collection techniques using questionnaires. The results of the analysis in this study indicate that the quality of service and facilities has a significant influence on the consumer intention, which can be seen from the results of multiple linear regression analysis with indicating a positive linear pattern, meaning that the quality of service and facilities increases the consumer interest in buying a unit.  

Shopee is one of the e-commerce companies that continues to increase in Indonesia. Shopee focuses more on the mobile platform so that people find it easier to search, shop and sell directly on their mobile phones. This study aims to analyze the "Effect of Promo Discounts and Free Shipping on E-commerce Shopee on Buying Interests of the People in Beji District, Depok City."This study used a survey method, using a questionnaire as an instrument for collecting data. In determining the sample using purposive sampling method. As for the respondents, there were 60 people from the Beji sub-district community, Depok City, for data management using the SPSS version 25 for windows program.The result is that H1 is accepted because t count is 2.606> 2.002 t table, which means that discounts affect purchase intention, H2 is accepted because the t count is 3.862 > t table 2.002 which means free shipping has an effect on buying interest, H3 is accepted because the t count value 3.694 <t table 2.002 and H4 is accepted because the calculated F value is 19.363> 3.16.  

This research aims to describe the planning, implementation and assessment of increasing students' interest and courage in responding in speaking learning through the Response Readers model for class VII.1 students at SMP Negeri 17 Makassar. This research approach uses a classroom action research (PTK) approach. This type of research is descriptive qualitative. The data collection technique used in this research was a test technique and observation with two cycles. The data analysis techniques used are quantitative and qualitative analysis techniques. The results of the research show that the implementation of increasing students' interest and courage in responding in learning to speak through the Readers Response model for students in class VII.1 of SMP Negeri 17 Makassar showed significant results which were marked by an increase in the number of students who had very good and good grades. decrease at the level of sufficient and poor student categories.

The purpose of this study is to find out whether there is an influence of cafe atmosphere, customer experience and price on repurchasing intentions at Cafe Wai Your Drinking Friends. Data collection methods are: Questionnaire and Documentation. Data were analyzed quantitatively with Multiple Liner Regression. The results of calculations with the F test analysis obtained an F count of 53.851 with an F table of 3.094. Based on the results of calculations with the T test on the cafe atmosphere variable, the result is T count (9.688) > T table (1.98498). and on the customer experience variable T count (-2.906) < T table (1.98498), then on the price variable T count (0.831) < T table (1.98498 The conclusion is that the cafe atmosphere variable has an effect on repurchasing interest at cafe Wai Your Drinking Friends and the customer experience variable and price have no effect on repurchasing interest at cafe Wai your drinking buddy, North Toraja Regency.

In the research, the author found several things that happened, including: how the role of the Religious Education Teacher as a leader in terms of the Heidelberg Catechism week 12 affects students' interest in learning. And how big is Teacher Pak as a Leader in terms of the Heidelberg Catechism week 12 towards students' interest in learning? The aim is to find out the role of Teachers as Leadership in terms of the Heidelberg Catechism week 12 towards students' interest in learning, to find out how big the role of Teachers as Leadership is as a leader. Leadership is reviewed from the 12th week of the Heidelberg Catechism on students' learning interest. PAK Teacher Leadership is a teacher who fears God, understands the truth of God's word, teaches based on God's word, carries out his duties and responsibilities as a teacher, leader and becomes an example for his students. Meanwhile, students' interest in learning is a desire within a person and a desire from outside that can foster a person's interest in learning. Based on the research results, it shows that the role of Religious Education Teachers as a leadership role is very important in increasing students' interest in learning and the level of Religious Education Teachers' role as leadership towards students' interest in learning.               

The purpose of this research is to find out the comparison of Inquiry and Problem Based Learning learning models on critical thinking skills in terms of students' learning interests. This research was conducted at SMP Negeri 5 Sandai. This research was a quantitative experiment with the type of quasi-experimental design (quasi-experimental) research. The design of this study followed the research paradigm flow of Randomized Only Control Group Design where the subjects taken were grouped into two groups, namely experiment I and experimental group II. In this study, the samples were VIII grade students consisting of VIII A and VIII B classes. Experimental class 1, VIII A consisted of 30 students and experimental class 2, VIII B consisted of 30 students. The data collection tools used in this study were response questionnaires and tests of critical thinking skills in the form of essay questions. The results of the analysis of variance of the two cell paths are not the same indicating that there are differences in critical thinking skills between students with high, medium and low interest in learning. Based on the post-anava test with the Scheffe method, the value of F_(.1-.2) = 0.7374; F_(.1-.3) = 6.7540; F_(.2-.3) = 1.4279; DK = {F│F<3.168}. From the results of the calculation of the two-way analysis of variance with unequal cells, the value of F_ab=1.576<F_(0.05;2;54)=3.16 means that H_0AB is accepted so that there is no interaction between the learning model and learning interest on students' critical thinking skills.

Before there is an interest in buying a product, consumers will first search for product information in various ways. One of them is by looking at review information on several social media, blogs, websites, and favorite influencers. This study aims to determine the effect of Beauty Influencers, Customer Reviews, and Customer Ratings on Interest in Buying Garnier skincare products. The population in this study are Belia Cosmetic consumers at Shopee. This study uses a quantitative approach. The data collection technique was carried out by distributing questionnaires to 100 respondents using a non-probability sampling method through a purposive sampling technique. The results of the study show that beauty influencers have no positive and significant effect on purchase intention. The results of the study show that customer reviews have a positive and significant effect on purchase intention. The results of the study show that customer ratings have a positive and significant effect on purchase intention. The results show that the variables beauty influencer, customer review, and customer rating have a positive and significant effect on the intention to buy Garnier skincare products.

The purpose of this study was to determine the effect of using flip book media in increasing interest in learning Indonesian for class V SD Inpres Samata, Somba Opu District, Gowa Regency. This type of research is Pre-Experimental Design research. The sample in this study were 19 students. Data collection techniques were carried out using questionnaires, learning achievement tests and observation sheets. The data analysis technique in this study is a descriptive data analysis technique and the T-Test.The results showed that (1) students' interest in learning Indonesian before the implementation of flip book media was generally in the less interested category and student learning outcomes were in the pretest with an average score of 45.7. (2) Student interest in learning Indonesian after the implementation of the flip book media increased to an interested category and student learning outcomes in the posttest with an average score of 86.8. (3) The results of the t-test analysis regarding the effect of flip book media on both interest and learning outcomes of student participants showed that the significance value obtained was good for the first hypothesis, namely the effect of flip book media on learning interest (Sig = 0.000) and the second hypothesis, namely the effect of flip book media on learning outcomes (Sig = 0.011) is smaller than the assigned alpha value of 0.05 (0.000 <0.05 and 0.011 <0.05). Based on the results of the research that has been done, it is concluded that flip book media has an effect on increasing interest and learning outcomes of Indonesian in class V students of SD Inpres Samata, Somba Opu District, Gowa Regency.

The purpose of this research is to find out how much influence the slogan (X1), advertising content (X2), and advertisement repetition (X3) have on buying interest (Y). This study uses an explanatory research approach with quantitative methods. The data collection for this research was by distributing questionnaires to 110 respondents calculated using the machine and camble formula. The data analysis technique uses SPSS software version 16, in which the data will be processed, described and discussed to answer and prove the hypothesis proposed. The research results are as follows: (1). Slogan (X1) has no influence and is not significant to Purchase Intention (Y). (2). Advertising content (X2) has significant and significant effect on purchase intention (Y). (3). Advertisement repetition (X3) has significant and significant effect on buying interest (Y). (4) Slogans (X1), Advertising Content (X2), and Advertising Repeats (X3) have significant and significant effect on Purchase Intention (Y).

This research was conducted to determine the effect of the paylater and hedonic shopping motivation features on impulse buying and repurchase intention in Generation Z e-commerce Shopee users in Pasuruan Regency. This research was conducted on generation Z in Pasuruan district using the Shopee e-commerce, in 2023. The data collection technique used was a questionnaire which was distributed online via the Google form. The sample used in the study was 114 respondents with a purposive sampling method, namely determining the sample in which the people selected as the sample are in accordance with the purpose of conducting the research. In processing this research data is done by using the method of path analysis (Path Analysis).

Judging based on the results of observations made by the PKM team at Clarissa Batu Aji Middle School, the team found the problem that some students still did not understand the importance of counseling guidance in schools, which was caused by the thinking factors of participants who considered counseling to be scary and unimportant. The purpose of implementing this PKM is to provide students with an understanding of the importance of counseling guidance. The application of counseling guidance has benefits that include several things, namely: achieving positive mental health, individual effectiveness, ability to make decisions, and changes in behavior. In this case, it will help students to explore and increase their potential. The implementation of this PKM uses the method of observation, implementation of activities, and evaluation. The results obtained are students are able to better understand the importance of counseling guidance to increase the potential of interest and morale

The purpose of this study was to determine the effect of gold price fluctuations, promotions, and manual gold investment risks on public interest in gold savings products at PT Pegadaian UPC Purwosari (Study on Communities in Purwosari District). This type of research is a quantitative research. The population in this study is the community in Purwosari District. The sample in this study amounted to 400 respondents and the sampling technique used purposive sampling with several criteria for respondents who lived in Purwosari District, were not yet customers and did not have a gold savings product at PT Pegadaian UPC Purwosari, and were over 17 years old. Source of data in this study is sourced from primary data. Data collection techniques used by distributing questionnaires. The analytical tool used is multiple linear regression analysis. The results of this study indicate that fluctuations in the price of gold have a positive but not significant effect on people's interest in gold savings products, promotions have a positive but not significant effect on people's interest in gold savings products, and investment risk has a positive and significant effect on people's interest in gold savings products. Fluctuations in gold prices, promotions, and investment risks affect people's interest in gold savings products.

The purpose of this study was to determine the effect of the use of Torso Media on the Interests and Learning Outcomes of Science Students in Class V SD Batang Kaluku, Gowa Regency. This type of research is Pre-Experimental Design research. The sample in this study were 19 students. Data collection techniques were carried out using questionnaires, learning achievement tests and observation sheets. The data analysis technique in this study is a descriptive data analysis technique and the T-Test.The results showed that (1) students' interest in learning science before the implementation of torso media was generally in the less interested category and student learning outcomes were in the pretest with an average score of 45.7. (2) Students' interest in learning science after implementing the torso media increased to an interested category and student learning outcomes in the posttest with an average score of 86.8. (3) The results of the t-test analysis on the effect of the torso media on both interest and on the learning outcomes of student participants show the result that the significance value obtained is good for the first hypothesis, namely the effect of torso media on learning interest (Sig = 0.000) and the second hypothesis, namely the influence of the media torso on learning outcomes (Sig = 0.011) is smaller than the specified alpha value of 0.05 (0.000 <0.05 and 0.011 <0.05).

The purpose of this study was to determine the effect of marketing communications which include advertising (advertising), sales promotion (sales promotion), public relations (public relations), direct marketing (direct marketing), personal selling (personal selling) on ​​purchase intention. This type of research is quantitative with customer respondents at PT. Haruman Multi Artha totaling 60 respondents selected using purposive sampling technique. Data analysis used linear regression analysis with the IBM SPSS Statistics 23 test tool. The results showed that the marketing communications of PT. Haruman Multi Artha with advertising indicators (advertising) an average score of 3.63 (good category), sales promotion (sales promotion) an average score of 3.24 (sufficient category), public relations (public relations) an average score of 3 .33 (enough category), direct marketing (direct marketing) an average score of 3.38 (enough category), personal selling (personal selling) an average score of 3.69 (good category). There is a positive and significant influence on marketing communications which includes advertising, sales promotion, public relations, direct marketing, personal selling on PT. Haruman Multi Artha. The contribution of marketing communication variables to the buying interest of PT. Haruman Multi Artha of 61.2%, while the remaining 38.80% is influenced by other factors outside of this study  

This study aims to determine the effect of service quality and brand image on interest in buying services. The object of this research is the customer of PT Pos Indonesia Sekejati Bandung. Researchers conducted research with survey methods, namely data collection by distributing questionnaires. The researcher concludes that this study aims to test the established hypothesis, namely how much influence the independent variables, namely service quality and brand image have, then the dependent variable is interest in buying services. This research was conducted on 100 respondents using a quantitative approach. Analysis of the data used is regression analysis which is processed with the SPSS 26 application. The sampling technique in this study uses a non-probability sampling method with a purposive side technique that is with a specific purpose. The results of this study indicate that the description of the variables of service quality, brand image, and interest in buying services is included in the good category. Then by t test (partial) there is a significant influence between service quality on interest in buying services, and brand image on interest in buying services. as well as the f test (simultaneously) the two independent variables, service quality and brand image have a concurrent effect on the dependent variable of interest in buying services.

This study aims to determine and describe the factors causing the low interest of students in learning dance at SMK Taruna Padang. The type of research used is qualitative research with descriptive methods.  This research instrument is the researcher himself and is assisted by supporting instruments such as stationery and cameras. Data were collected through observation, interviews and documentation. The steps of analyzing data are collecting data, describing data, identifying data, analyzing data and inferring data. The results showed that student interest in SMK Taruna Padang can be seen from the factors causing students' low interest in learning dance. These factors are student factors, teacher factors and school factors. This means that from the student factor seen from 2 indicators, namely desire and attention, the results of observations from meetings 1 to 4 are that with teacher limitations in the use of learning media, less varied methods and angry teacher attitudes and low desire and attention in learning dance, especially in learning practice. The dislike of students in lessons can be seen that many students are noisy and in and out of class and do not like to follow dance lessons well.

This study aims to determine the effect of motivation, cost of education and length of education on the interest of accounting students to take Accounting Professional Education (PPAk). This research method is a quantitative method. Data analysis used multiple regression analysis which was calculated using the IMB SPSS 26 program. The hypothesis test used was a simultaneous test (F test), partial test (t test), and test of the coefficient of determination (R2 test). The population in this study were 132 active semester VIII students of the accounting study program at Nusa Nipa Maumere University. The results of this study indicate, based on the results of the F test simultaneously the variables of motivation, tuition fees and length of education have a significant effect on the interest of accounting students to take PPAk. However, based on the t test, only motivation has an influence and is significant on the interest of accounting students to take PPAk with a tcount > ttable (6.342 > 2.000) and a significant value of 0.000 <0.05. while the cost of education and length of education did not affect the interest of accounting students to take PPAk with tcount < ttable (0.881 < 2.000) and tcount < ttable (1.169 < 2.000).

This thesis discusses the Analysis of Marketing Strategies in Nawasena Efforts to Increase Consumer Buying Interest. In this study raised issues in the form of: influencing factors in the development of SMEs and marketing strategies of SMEs. This study aims: to determine the factors that influence the marketing strategy of SMEs. This research method is a qualitative approach using descriptive analysis method on 4 respondents, namely business owners and 3 employees. The data was collected by means of observation, interviews, questionnaires filled in by respondents, as well as documentation. Then the data obtained from the results of data collection were analyzed using SWOT, IFAS and EFAS analysis.