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Deni Sabriyati; Putri Nabila; Susilo Ragel Setiawan; Risma Situmorang; Maergy Putri Lianti +6 more

Jurnal Pengabdian Masyarakat Waradin 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

The use of chemical pesticides in modern agriculture in Indonesia has a negative impact on the environment and health. To address this issue, students from the 24th Community Service Program (KKN) of Raja Ali Haji Maritime University (UMRAH) held a training session on making plant-based pesticides from papaya leaves in Kota Baru Village, Bintan. This activity aimed to provide environmentally friendly and easy-to-apply pest control solutions to local farmer groups. The training involved agricultural extension workers from the Bintan Regency Food Security and Agriculture Office as resource persons. The results of this training are expected to increase farmers' knowledge and skills in utilizing papaya leaves as natural pesticides, reducing the use of chemical pesticides, and realizing more sustainable and environmentally friendly agriculture in Kota Baru Village. Despite obstacles in community participation, this activity succeeded in sparking farmers' interest in applying plant-based pesticides in their crop cultivation.

Ajeng Auliana Putri; Ujang Syahrul Mubarok; Taufik Akbar

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the influence of word of mouth on buying interest and its impact on the purchase decision of Muzan Net wi-fi services. This study uses three main variables, namely independent variables, bound variables, and intervening variables. The free variable is word of mouth, the bound variable is the purchase decision, while the intervening variable is the buying interest. The research sample consisted of 55 consumer respondents who knew and used the Muzan Net wi-fi service in Sanggrahan Village. Research data was obtained through questionnaires, observations, and interviews, with sampling techniques using the simple random sampling method. Data analysis is carried out through several stages, namely measurement or outer model, structural model or inner model, and hypothesis test. The results of the study show that word of mouth has a positive and significant effect on buying interest. Furthermore, word of mouth also has a positive but not insignificant effect directly on the purchase decision. Meanwhile, buying interest has been proven to have a positive and significant effect on purchase decisions. In addition, buying interest is able to mediate the relationship between word of mouth and purchase decisions, thereby strengthening the role of word of mouth in encouraging consumers to finally make a purchase decision. This research provides practical benefits for companies in maximizing word-of-mouth-based marketing strategies, as well as a reference for future research to develop similar studies with different objects, locations, and variables.

Muhammad Rizal Nur Wahid; Galih Yudha Saputra; Eko Subastian

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

Development of a Canva-Based Informatics E-book on ICT Material for Grade X at SMA Negeri 5 Samarinda. This research aims to determine the feasibility of a product in the form of an E-book as a learning medium and to assess the response toward the Canva-based Informatics E-book for Grade X students at SMA Negeri 5 Samarinda. This study employs a Research and Development (R&D) method with the PPE model, which consists of three stages: Planning, Production, and Evaluation. The research subjects involved 35 students from Grade X (I) at SMA Negeri 5 Samarinda, along with 3 media experts and 1 material expert. The research object is the Canva-based Informatics E-book on ICT material. The results showed that the development of the Canva-based E-book, as evaluated by 3 media expert validators, obtained a percentage score of 92.19%, which falls into the “Highly Feasible” category. The Evaluation conducted by 1 material expert achieved a percentage score of 100%, also in the “Highly Feasible” category. Furthermore, students’ responses to the product were measured and obtained an average percentage score of 82.57%, which falls into the “Very Interesting” category. Thus, the development of the Canva-based E-book on ICT material for Grade X at SMA Negeri 5 Samarinda, developed using the PPE model, is declared highly feasible based on media and material expert validation and very interesting based on students’ responses.

Muhammad Rizal Nur Wahid; Galih Yudha Saputra; Eko Subastian

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

Development of a Canva-Based Informatics E-book on ICT Material for Grade X at SMA Negeri 5 Samarinda. This research aims to determine the feasibility of a product in the form of an E-book as a learning medium and to assess the response toward the Canva-based Informatics E-book for Grade X students at SMA Negeri 5 Samarinda. This study employs a Research and Development (R&D) method with the PPE model, which consists of three stages: Planning, Production, and Evaluation. The research subjects involved 35 students from Grade X (I) at SMA Negeri 5 Samarinda, along with 3 media experts and 1 material expert. The research object is the Canva-based Informatics E-book on ICT material. The results showed that the development of the Canva-based E-book, as evaluated by 3 media expert validators, obtained a percentage score of 92.19%, which falls into the “Highly Feasible” category. The Evaluation conducted by 1 material expert achieved a percentage score of 100%, also in the “Highly Feasible” category. Furthermore, students’ responses to the product were measured and obtained an average percentage score of 82.57%, which falls into the “Very Interesting” category. Thus, the development of the Canva-based E-book on ICT material for Grade X at SMA Negeri 5 Samarinda, developed using the PPE model, is declared highly feasible based on media and material expert validation and very interesting based on students’ responses.

Salsabila, Nadhifa; Setiawan, Budi

An International Journal Tourism and Community Review 2025 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

The phenomenon of TikTok content aesthetics has emerged as a new strategy in tourism promotion, including in Labuan Bajo. However, not all content produced has appealing aesthetic quality. Many videos still appear monotonous, lack creativity, or fail to highlight local uniqueness. As a result, some content falls short in building a strong destination image and instead gets lost in the increasingly saturated digital content competition. This research aims to examine in depth how the aesthetics of TikTok content contribute to increasing tourist interest in visiting Labuan Bajo, one of Indonesia’s super-priority destinations. Labuan Bajo was chosen as a case study not only because of its world-class tourism appeal but also because it is currently being actively promoted through digital branding strategies. The study employs a qualitative approach with a case study design. Data were collected through TikTok content observation, in-depth interviews with content creators and local tourism stakeholders, as well as literature analysis on smart tourism and destination branding. This approach was selected to uncover the underlying meaning behind aesthetic content strategies while also highlighting the challenges faced in their implementation. The findings reveal that the aesthetics of TikTok content play a significant role in building a positive image of Labuan Bajo, enhancing its visual appeal, and creating emotional connections between prospective tourists and the destination. Nevertheless, the research also identifies challenges such as limited digital literacy, uneven content quality, and the risk of narrative homogenization that may reduce local uniqueness. Based on these findings, the study recommends the development of destination branding strategies that are more adaptive to social media trends, including the creation of aesthetic guidelines rooted in local culture, digital literacy training for tourism stakeholders, and close collaboration between government, industry, and content creators. Through these efforts, Labuan Bajo has the potential to strengthen its position as a leading world-class destination.

Rosita, Mita; Mila Nadita; Aldin Alfariji; Astri Tresna Rahayu

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2025 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Tourism plays a crucial role in increasing community participation while providing positive impacts on the economy, culture, and environment. This study aims to analyze the tourism development potential of Situ Cilangla in Raksasari Village, Taraju District, Tasikmalaya Regency. The qualitative method used was a SWOT analysis approach through interviews with managers, visitors, and the surrounding community. The results of the study indicate strengths in the form of scarcity of tourist attractions and free entry. Weaknesses include low visitor interest, suboptimal digital marketing, and limited land. Opportunities lie in the availability of good accommodation and services, while threats include the lack of tourist attractions and the existence of certain myths or beliefs. These findings can be used as a reference in formulating development strategies to increase the interest and awareness of Situ Cilangla among the public.

Probo Anugrah; Ahmad Idris; Trisnia Widuri

Intellektika : Jurnal Ilmiah Mahasiswa 2025 STIKes Ibnu Sina Ajibarang

This study aims to determine the relationship between firm size, profitability, and debt policy on company value at PT. KMI Wire and Cable, Tbk. for the 2017–2024 period. Company value is the main focus because it reflects the company’s overall performance and can attract investor interest and perception. Firm size is measured by the natural logarithm of total assets (LN), profitability is measured by return on equity (ROE), debt policy is measured by debt-to-equity ratio (DER), and company value is measured by price-to-book value (PBV). This research employs a quantitative method using multiple linear regression analysis to examine the causal relationship between variables. The data used are secondary data in the form of quarterly financial reports of PT. KMI Wire and Cable, Tbk. during the study period. The results of the study indicate that firm size has a negative and significant effect on company value, while profitability and debt policy show a positive and significant effect. Simultaneously, firm size, profitability, and debt policy jointly have a positive and significant effect on company value. These findings highlight the importance of balancing company growth with efficient asset management and optimal capital structure to ensure long-term financial stability. Moreover, the study contributes to empirical evidence supporting Trade-Off Theory and Pecking Order Theory, showing how capital structure decisions and profitability management can shape investor perception and firm valuation. This study provides practical insights for management in designing strategies to optimize capital structure, strengthen profitability, and manage debt responsibly to enhance firm value and investor confidence.

Anggun Rahma Dewi; Ahmad Irzal Fardiansyah; Fristia Bardian Tamza

Mahkamah : Jurnal Riset Ilmu Hukum 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The application of restorative justice by the police in cases of assault is based on Indonesian National Police Regulation Number 8 of 2021 concerning Handling Criminal Acts Based on Restorative Justice. This regulation provides a basis for investigators in resolving criminal cases by exploring the values ​​of justice that exist in society. This study aims to analyze the application of restorative justice by the police in cases of assault and the inhibiting factors. The research method uses a normative juridical and empirical juridical approach, with secondary data through library research and primary data through field studies. The results indicate that the resolution of cases of assault complies with the provisions of the regulation, as both formal and material requirements are met, and a peace agreement exists between the perpetrator and victim. This process adopts local wisdom values ​​by involving the perpetrator, victim, their respective families, and community leaders. However, obstacles to its implementation exist, including third-party intervention from the victim's family, the perpetrator's limited financial capacity, external interests, lack of community understanding, and communication barriers between the perpetrator and victim. Therefore, specific regulations regarding restorative justice are needed, incorporated into criminal procedural law provisions, for example through the Criminal Procedure Code (RKUHAP), to provide a strong legal basis and ensure legal certainty.

Ida Farida; Noerma Kurnia Fajarwati; Meiby Zulfikar; Rizqi Fitrianti; Arfian Suryasuciramdhan

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

This study analyzes the public relations efforts of Radio Republik Indonesia (RRI) Banten in maintaining its existence in the digital era and identifies the inhibiting factors faced. Using a qualitative method with a case study approach, this research involved in-depth interviews with informants from various divisions at RRI Banten, as well as observations of the communication strategies and programs implemented. The results of the study indicate that RRI Banten has undertaken a significant digital transformation, including through the development of the RRI Digital application as a means to expand broadcast access, active use of social media to reach a wider audience, and the implementation of a broadcast program segmentation strategy to adapt to the needs and preferences of listeners from various groups. However, the study also identified several crucial inhibiting factors. Limited human resources, particularly in mastery of digital technology, remain a major obstacle in optimizing the transformation program. In addition, the uneven geographic coverage of broadcasts in some areas limits public access to RRI services. Increasingly fierce competition with other digital media that offer greater flexibility, speed, and interactivity also poses a major challenge. On the other hand, the lack of optimal digital promotion and difficulties in reaching the interests of the younger generation hamper the increase in RRI's popularity in the era of media digitalization.

Desi Yanti Yohanes Lauw; Putri Batari Widyadhana

Mahkamah : Jurnal Riset Ilmu Hukum 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Public policies in the fields of health, environment, and safety are increasingly subject to disputes through the Investor-State Dispute Settlement (ISDS) mechanism. However, state efforts to protect the public often face claims from investors who consider themselves harmed. This situation carries serious consequences, as states not only bear high litigation costs but may also be required to pay significantly larger compensation if they lose the dispute. This gives rise to regulatory chill, a condition in which governments delay, weaken, or revoke regulations due to concerns over potential investment disputes. Even when some cases result in a state victory, the potential for regulatory chill remains significant, as investors do not need to win disputes to create regulatory uncertainty and pressure policymakers. This phenomenon can manifest in three forms precedential chill, anticipatory chill, and specific response chill, each affecting the policy-making process differently. Regulatory chill narrows the regulatory space, limits state capacity to protect public interests, and creates a deterrent effect on the implementation of new regulations. Using a normative juridical approach enriched with comparative case studies, this paper examines three primary sources of regulatory chill: the economic burden of arbitration and potential compensation, long-term commitments, and institutional limitations in meeting the standard of fair and equitable treatment.

Annisa Agistya; Isnurrini Hidayat Susilowati

Global Leadership Organizational Research in Management 2025 STIKes Ibnu Sina Ajibarang

Competition in the property industry requires development companies to implement the right marketing strategy to attract consumer interest. Effective promotion and strategic location selection are important factors in influencing home buying decisions. This study aims to determine how much influence promotion and location have, both partially and simultaneously, on house purchase decisions at PT Harmony Land Group in Depok City. The research method used is a quantitative approach with purposive sampling technique on 63 respondents. Data collection was carried out through questionnaires, observations, and literature studies, and analyzed using SPSS version 25 through validity, reliability, classical assumption, multiple linear regression, t test, and F test tests. The results showed that promotion has a significant effect on purchasing decisions (sig. 0.000 < 0.05; t count 6.231 > t table 2.00030), as well as location (sig. 0.028 < 0.05; t count 2.252 > t table 2.00030). Simultaneously, promotion and location have a significant effect on purchasing decisions with a calculated F value of 25.949> F table 2.39 and a significance of 0.000 <0.05. This finding confirms that optimal promotion and strategic location can increase house purchase decisions.

Queen Aisyah Annastasya; Yunia Rahma Fatika; Muhammad Raihan Alsyahbana; Adib Zanuar Atmadji; Rohan Bagus Hendryan +5 more

Intellektika : Jurnal Ilmiah Mahasiswa 2025 STIKes Ibnu Sina Ajibarang

The Community Service Program (Kuliah Kerja Nyata / KKN) of Universitas Tidar Group 23 in Giriwetan Village, Grabag District, Magelang Regency, was conducted for one month (July 3–August 3, 2025) with the aim of strengthening students’ interest in pursuing higher education at SD Negeri Giriwetan. This topic is important due to the low motivation of students in rural areas, influenced by economic limitations, lack of information, and insufficient environmental support. The study employed a qualitative method through observation, interviews, and documentation to describe the process and impact of the program. Activities included coloring and creating environmental-themed posters, song creation training using Artificial Intelligence (AI), and developing a “Tree of Hopes” containing students’ aspirations. The results indicate an increase in learning motivation, awareness of the importance of education, and interest in technology. The program proved effective through its creative and participatory approach, despite limitations in time and scope. These findings highlight the importance of sustaining similar structured programs to achieve broader and long-term impacts. Furthermore, the program was not only beneficial for students but also had a positive effect on teachers and the surrounding community. Teachers gained exposure to innovative teaching methods and technology-based learning media that can be adapted in future classes. Parents and community leaders became more aware of the role of family and environment in supporting children’s education. The collaboration between university students and local stakeholders created a sense of collective responsibility in shaping the younger generation. In addition, the integration of Artificial Intelligence as a learning tool sparked curiosity among students and introduced them to the relevance of technology in daily life. Although challenges such as limited facilities and short implementation time persisted, the program successfully demonstrated that creativity and participatory engagement could overcome such barriers.

Kenny Chandra Kusuma; Rosna Elfrina Sitompul; Hasan Kamil; Rafli Mulkan Mustaqim; Indrawati Indrawati

Jurnal Pengabdian dan Pembangunan Lokal 2025 Lembaga Pengembangan Kinerja Dosen

The Children’s Reading and Learning Corner program is a community service activity implemented by Group 7 of the Community Service Program (KKN) from Universitas 17 Agustus 1945 Jakarta in Kalibaru Subdistrict, North Jakarta. This program was designed to address the challenge of low reading interest and the limited access to learning facilities among children in the local community. The main target of the activity was children aged 5–8 years, with the objective of increasing reading interest, strengthening basic cognitive skills, and fostering positive learning habits from an early age. The program was carried out through interactive learning methods with a thematic approach, combined with group discussions, question-and-answer sessions, shared reading, and simple practices that encouraged active participation. The learning materials covered Basic Mathematics, Indonesian Language, and General Knowledge, all adjusted to the children’s comprehension levels. In addition, a coloring competition was held to foster creativity, train fine motor skills, and create a fun and engaging learning atmosphere. Evaluation results indicated a significant improvement in children’s enthusiasm for learning, better understanding of the provided materials, and more active involvement during the sessions. The children also demonstrated increased self-confidence, particularly when asked to read aloud or answer questions in front of their peers. Furthermore, the provision of a bookshelf in the community hall became a strategic step to establish a sustainable reading space that could be used outside of program hours. Overall, the program successfully achieved its intended goals and is considered feasible to be expanded to other areas. Additional support in the form of a wider collection of books, more creative learning media, and consistent community involvement will be key factors in ensuring the sustainability and long-term impact of the program.

Bagaskara Junianto; Rina Ayu Vildayanti

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the influence of product quality, price, and promotion on consumer purchase decisions of Compass shoes through the Shopee application in South Jakarta. The research was motivated by the rapid growth of e-commerce in Indonesia, particularly among urban consumers who are digitally literate and highly responsive to marketing stimuli. A total of 100 respondents were selected using a non-probability sampling method with an accidental sampling technique. Data were collected through questionnaires measured on a Likert scale and analyzed using multiple linear regression with SPSS version 22. The findings reveal that product quality, price, and promotion each have a positive and significant effect on purchase decisions. Product quality was identified as a key determinant that enhances consumer trust through durability, comfort, and authentic design, while price competitiveness supports perceived fairness and affordability in a highly competitive digital marketplace. Promotion emerged as the strongest factor, demonstrating the effectiveness of creative digital campaigns, influencer collaborations, and flash sale programs in stimulating consumer interest and driving purchases. These results highlight the importance of integrating product excellence with strategic pricing and innovative promotional activities to influence purchase behavior, especially among Gen Z and millennial consumers. From a theoretical perspective, this study enriches the literature on digital marketing and consumer behavior in the context of local brands competing in online marketplaces. Practically, the findings provide valuable insights for Compass and other local SMEs to formulate effective marketing strategies that align with consumer expectations and strengthen competitiveness in the dynamic e-commerce ecosystem.

Budi Santoso; Pajriah Putri Islamy

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Mining activities in Mandailing Natal Regency, particularly in Kota Nopan, Huta Bargot, and Batang Natal Districts, play a significant role in the local economy while simultaneously generating complex legal, environmental, and social problems. Despite the existence of comprehensive national regulations such as the Mineral and Coal Mining Law and regional bylaws, enforcement remains weak, as indicated by the persistence of illegal mining (PETI), environmental degradation, and conflicts of interest among various stakeholders. This study aims to analyze the dynamics of mining law enforcement by employing a juridical-empirical approach that combines the review of statutory regulations, secondary data, and field observations in three sample districts. The findings reveal that law enforcement is far from optimal due to structural constraints, including limited institutional capacity and inconsistent implementation, as well as cultural and economic factors, such as the community’s dependence on mining as a primary livelihood. Moreover, political and economic interests often weaken oversight and create selective enforcement, further widening the gap between regulation and practice. The study emphasizes that law enforcement in the mining sector should not rely solely on repressive measures but must be integrated with community empowerment, sustainable livelihood alternatives, and the strengthening of institutional governance. Therefore, reforming regional regulations, improving inter-agency coordination, enhancing law enforcement capacity, and ensuring active community participation are crucial steps to build legal, fair, and sustainable mining governance in Mandailing Natal.

Benardi Benardi; Hanifah, Hanifah

This qualitative literature review investigates the impact of the 'invest-and-harvest' pricing pattern on mortgage lending decisions and market regulation policies. The analysis reveals that lenders often offer low-interest rates to attract new borrowers while charging higher rates to loyal renewers, influenced by search and switching frictions. These dynamics significantly affect market competition and have crucial policy implications. The study highlights the need for adaptive public policies that consider these pricing strategies to enhance market efficiency and fairness. Additionally, borrower heterogeneity plays a vital role, with lower-income and lower-credit-score borrowers benefiting more from long-term contracts. Despite its insights, the study is limited by its reliance on existing literature and its focus on developed markets, suggesting the need for further research in diverse contexts.

Moh. Rizky Ramadhan; Bayu Pradana; Athaya Raissa; Shelly Tipany; Nefi Darmayanti

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Pematang Johar Village is a village in Labuhan Deli District, Deli Serdang Regency, which has great potential in the social, religious, and economic fields of the community. This study aims to describe the socio-religious conditions and the role of the community in maintaining local religious and cultural values ​​​​amidst the flow of modernization. The research method used is the Participatory Action Research (PAR) method. Where researchers together with the community actively plan and implement the programs carried out. This village is the location of the Community Service Program (KKN) by Uinsu students, who carry out various programs to address social, economic, and educational challenges in the village. The KKN programs implemented include mutual cooperation, religious moderation with socialization of increasing religious values. Empowerment of digital-based MSMEs to increase the marketing of Johar Clean dishwashing soap products. Anti-bullying workshops, legal protection and business in Islam at local elementary schools. In addition, the KKN program also seeks to increase interest in education in the village by holding private tutoring, regular Quranic recitations, and teaching activities at schools.

Asep Purwo Yudi Utomo; Ngabiyanto Ngabiyanto; Tommi Yuniawan; Isnarto Isnarto; Didi Pramono +2 more

POTENSI : Jurnal Pengabdian Kepada Masyarakat 2025 Fakultas Ekonomi dan Bisnis UNDARIS

Basic literacy issues remain a global challenge, as evidenced by the results of the Programme for International Student Assessment (PISA), which place Indonesia at a low rank in reading proficiency. This condition highlights the urgency of literacy as a fundamental competency for elementary school students, particularly in Indonesia. A similar phenomenon is observed in the city of Semarang, where students demonstrate low reading interest, limited access to reading materials, and reliance on conventional teaching methods. In this context, the presence of the SOUL Literacy Community holds strategic potential to support the enhancement of students’ reading and writing skills. This community service initiative aims to empower the SOUL Literacy Community by strengthening the capacities of teachers, students, and the community in developing literacy programs. The methods employed include Participatory Action Research (PAR) and Participatory Community Appraisal (PCA), implemented through preparation, training, mentoring, and evaluation stages. The program results indicate increased community capacity in formulating literacy agendas, improved student interest and skills in reading and writing, and enhanced teacher confidence in applying interactive literacy strategies. Furthermore, the program successfully established a participatory literacy model that strengthens school–community collaboration and can be replicated in other regions. In conclusion, this initiative contributes to the development of a sustainable literacy ecosystem and supports the achievement of SDG 4 on quality education.

Sagiri, Mohammad Ari Sholeh; Apriadi, Deri

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the effect of store layout and product display on computer spare part sales at Bandung Trade Mall. The background of this study is based on the increasing competition in the computer retail business, which requires effective visual merchandising strategies to attract consumers. The research method used a quantitative approach with a survey of 20 respondents selected purposively. Data were collected through questionnaires, observations, and informal interviews, then analyzed using multiple linear regression. The results show that store layout and product display have a significant simultaneous effect on sales with an F value of 12.43; sig. < 0.05. The coefficient of determination (R²) of 0.62 indicates that both variables explain 62% of the variation in sales, while the rest is influenced by other factors outside the model. These findings reinforce the S-O-R theory that visual stimuli can increase consumer comfort, interest, and impulse buying. This study has practical implications for computer retailers to optimize store layout and product display as a strategy to improve sales performance.

Saifullah Candra Sulistiyo; Diva Hestrada Rizki Pradiga; Henny Pratiwi Adi

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2025 Asosiasi Riset Ilmu Teknik Indonesia

Housing is a group of houses that serve as residences and are equipped with adequate facilities and infrastructure. Nindya Asri 9 Housing is a housing complex built in Sasak, Meteseh, Kendal Regency, Central Java, by PT. Nindya Karya Utama. This housing complex is planned to have 270 units with types 29-60. This study aims to analyze the technical and economic feasibility of Nindya Asri 9 Housing Complex, reviewed from a comparison of benefit costs, net present value, and other methods. The research method used in this study is descriptive and quantitative. The research data consists of primary and secondary data. The technical feasibility data processing includes the Basic Building Efficiency (KDB), Building Floor Coefficient (KLB), Basic Green Coefficient (KDB), and Green Open Space (RTH). The economic feasibility data processing includes Net Present Value (NPV), Benefit Cost Ratio (BCR), Internal Rate of Return (IRR), Payback Period (PP), and Profitability Index (PI). The analysis results of the interest rate of 10% with an investment period of 10 years. The technical feasibility of KDB is 50.2%, KLB is 0.6, KDH is 79%, and RTH is 58.4%. For economic feasibility, NPV is Rp. 5,506,655,627, BCR is 1.12113647, IRR is 17,09%, PP is 3.75 years, and PI is 1.376. This housing is feasible to use.