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Lara Parida; Arsa Arsa; Muhammad Subhan

Jurnal Kajian dan Penalaran Ilmu Manajemen 2023 CV. Aksara Global Akademia

The growth of the food industry that occurred in Indonesia resulted in a high monthly expenditure category, the food industry can be said to be the market share leader with a larger percentage compared to other industries. The food industry is also developing in Bangko District, Merangin Regency. One of the foods that are also widely sold by the people of Bangko District, Merangin Regency, is gelamai perentak which is well known to people who pass through Bangko District, Merangin Regency. Perentak pretty much produced continuously by the community. There are several things that can be considered by the company such as product quality, and also product variety. It is suspected that this can help in increasing consumer buying interest. The purpose of this study was to determine the effect of price, packaging, and taste simultaneously on buying interest in the gelamai perentak business, Bangko District, Merangin Regency. In this study the method used is descriptive quantitative. The data sources of this research are primary data and secondary data with the research instruments used namely observation, questionnaires, and documentation. The results showed that the results of the t test for price, packaging, taste, and product quality had a positive and significant effect on purchase intention. While the product variation variable has no influence between product variation and buying interest. Based on the results of the F test with the help of calculations from the SPSS program, it can be seen that in the statistical F test it appears that the significance value of 0.000 is less than 0.05, namely 0.000 <0.05. So it can be concluded that the variable price (X1), packaging (X2), taste (X3), product variety (X4), and product quality (X5) together significantly influence purchase intention

Qorry Prananda Aulia; Ahmad Perdana Indra

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the influence of financial literacy, trust, location, income, and public views related to profit sharing in saving at Islamic banks. This type of research is qualitative and quantitative. Sampling techniques are simple random sampling and questionnaires. The results showed that financial literacy and location did not affect the interest in saving at Sharia Banks in the people of Perbaungan District. Trust, income and perception of profit sharing have a positive and significant effect on the interest in saving at Sharia Banks in the people of Perbaungan District. The need to expand the arrangement of data on Islamic banks such as sharia principles and products/goods in Islamic banks, so that interest in saving at Islamic banks will increase.

Christ August Trinity P; Johari Manik; Frainskoy Rio Naibaho

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The research aims to determine the influence of the Team Games Tournament (TGT) learning model on interest in studying Christian Religious Education and Characteristics of class IV students at SD Negeri 3 Pasar Pangururan for the 2023/2024 academic year. The research hypothesis is that there is a positive influence between the Team Games Tournament (TGT) learning model on interest in studying Christian Religious Education and Characteristics of class IV students at SD Negeri 3 Pasar Pangururan for the 2023/2024 academic year Quantitative and descriptive research methods. The population of all class IV students at SD Negeri 3 Pasar Pangururan for the 2023/2024 academic year who are Protestant Christians is 60 people. This research is population research. The research instrument is a closed questionnaire. The results of data analysis obtained: a) The value of rcount=0.583>rtable=0.254 shows that there is a positive influence between the Team Games Tournament (TGT) learning model and students' interest in learning Christian Religious Education and Character. b) Regression equation. c) The determination test revealed that the magnitude of the effect was 33.99%. d) Hypothesis testing obtained Fcount=29.896>Ftable=3.15 so H0 is rejected and Ha is accepted. The research concluded that there was a positive influence between the Team Games Tournament (TGT) learning model on interest in studying Christian Religious Education and Characteristics of class IV students at SD Negeri 3 Pasar Pangururan for the 2023/2024 Academic Year.

Christ August Trinity P; Johari Manik; Frainskoy Rio Naibaho

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The research aims to determine the influence of the Team Games Tournament (TGT) learning model on interest in studying Christian Religious Education and Characteristics of class IV students at SD Negeri 3 Pasar Pangururan for the 2023/2024 academic year. The research hypothesis is that there is a positive influence between the Team Games Tournament (TGT) learning model on interest in studying Christian Religious Education and Characteristics of class IV students at SD Negeri 3 Pasar Pangururan for the 2023/2024 academic year Quantitative and descriptive research methods. The population of all class IV students at SD Negeri 3 Pasar Pangururan for the 2023/2024 academic year who are Protestant Christians is 60 people. This research is population research. The research instrument is a closed questionnaire. The results of data analysis obtained: a) The value of rcount=0.583>rtable=0.254 shows that there is a positive influence between the Team Games Tournament (TGT) learning model and students' interest in learning Christian Religious Education and Character. b) Regression equation. c) The determination test revealed that the magnitude of the effect was 33.99%. d) Hypothesis testing obtained Fcount=29.896>Ftable=3.15 so H0 is rejected and Ha is accepted. The research concluded that there was a positive influence between the Team Games Tournament (TGT) learning model on interest in studying Christian Religious Education and Characteristics of class IV students at SD Negeri 3 Pasar Pangururan for the 2023/2024 Academic Year.

Comen Manurung

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The purpose of this study is to determine the Effect of Inquiry Learning Strategies on the Learning Interests of PAK Students and Class IX Ethics of SMP N 2 Tarutung Learning Year 2022/2023. The research method used is quantitative method. The population is all grade IX students of SMP Negeri 2 Tarutung totaling 179 people and a sample of 32 people was determined using the Purposive Sample technique. Data was collected using a positive closed questionnaire of 48 items, namely 20 items for variable X and 28 items for variable Y. The results of data analysis showed that there was a positive and significant influence of inquiry learning strategies on learning interest in the subjects of Christian Religious Education and Ethics grade IX SMP N 2 Tarutung Learning Year 2022/2023: 1) Test analysis requirements: a) positive relationship test obtained rxy value = 0.609 > rtable(=0.05,n=32) = 0.349. b) Significant relationship test obtained tcount value = 4.211 > ttable(=0.05,dk=n-2=30)= 2.042. 2) Influence test: a) Regression equation test, obtained regression equation Y ̂="20.49"+1.11X. b) Regression coefficient of determination test (r2) = 37.1%. 3) Test the hypothesis using the F test obtained Fcalculate > Ftable=(=0.05,dk numerator k=14,dk denominator=n-2=32-2=30) which is 17.69 > 2.01. Thus Ha is accepted and H0 is rejected.

Comen Manurung

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The purpose of this study is to determine the Effect of Inquiry Learning Strategies on the Learning Interests of PAK Students and Class IX Ethics of SMP N 2 Tarutung Learning Year 2022/2023. The research method used is quantitative method. The population is all grade IX students of SMP Negeri 2 Tarutung totaling 179 people and a sample of 32 people was determined using the Purposive Sample technique. Data was collected using a positive closed questionnaire of 48 items, namely 20 items for variable X and 28 items for variable Y. The results of data analysis showed that there was a positive and significant influence of inquiry learning strategies on learning interest in the subjects of Christian Religious Education and Ethics grade IX SMP N 2 Tarutung Learning Year 2022/2023: 1) Test analysis requirements: a) positive relationship test obtained rxy value = 0.609 > rtable(=0.05,n=32) = 0.349. b) Significant relationship test obtained tcount value = 4.211 > ttable(=0.05,dk=n-2=30)= 2.042. 2) Influence test: a) Regression equation test, obtained regression equation Y ̂="20.49"+1.11X. b) Regression coefficient of determination test (r2) = 37.1%. 3) Test the hypothesis using the F test obtained Fcalculate > Ftable=(=0.05,dk numerator k=14,dk denominator=n-2=32-2=30) which is 17.69 > 2.01. Thus Ha is accepted and H0 is rejected.

Raya Simamora; Uranus Zamili; Rotua Samosir

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The aim of this research is to determine the positive and significant influence of parental guidance on the interest in learning of children aged 5-6 years at the Smart Ceria Tapian Nauli Kindergarten, Sipoholon District, for the 2022/2023 Academic Year. The family here is the center for the development of all activities, both learning activities and other activities that can develop the child's interest in learning. The method used in this research is a descriptive quantitative research method. The population is all children aged 5-6 years at the Smart Ceria Tapian Nauli Kindergarten, Sipoholon District, 2022/2023 Academic Year, totaling 38 people and a sample of 20 people was determined using a non-probability sampling technique, namely purposive sampling. Data was collected using a positive closed questionnaire of 30 items. The results of the data analysis show that there is a positive and significant influence of parental guidance on the interest in learning of children aged 5-6 years at the Smart Ceria Tapian Nauli Kindergarten, Sipoholon District, 2022/2023 Academic Year: 1) Test the analysis requirements: a) test a positive relationship to obtain a value rxy = 0.673 > rtable(=0.05,n=20) = 0.444, thus it is known that there is a positive relationship between variable .05,dk=n-2=18)= 2.101, thus there is a significant relationship between variable The regression equation Y ̂="17","24"+0.65X is obtained. So Ha is accepted and H0 is rejected.

Raya Simamora; Uranus Zamili; Rotua Samosir

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The aim of this research is to determine the positive and significant influence of parental guidance on the interest in learning of children aged 5-6 years at the Smart Ceria Tapian Nauli Kindergarten, Sipoholon District, for the 2022/2023 Academic Year. The family here is the center for the development of all activities, both learning activities and other activities that can develop the child's interest in learning. The method used in this research is a descriptive quantitative research method. The population is all children aged 5-6 years at the Smart Ceria Tapian Nauli Kindergarten, Sipoholon District, 2022/2023 Academic Year, totaling 38 people and a sample of 20 people was determined using a non-probability sampling technique, namely purposive sampling. Data was collected using a positive closed questionnaire of 30 items. The results of the data analysis show that there is a positive and significant influence of parental guidance on the interest in learning of children aged 5-6 years at the Smart Ceria Tapian Nauli Kindergarten, Sipoholon District, 2022/2023 Academic Year: 1) Test the analysis requirements: a) test a positive relationship to obtain a value rxy = 0.673 > rtable(=0.05,n=20) = 0.444, thus it is known that there is a positive relationship between variable .05,dk=n-2=18)= 2.101, thus there is a significant relationship between variable The regression equation Y ̂="17","24"+0.65X is obtained. So Ha is accepted and H0 is rejected.

Arneta Bunga Ria Siahaan; Hasudungan Simatupang; Elsina Sihombing; Oktober Tua Aritonang; Andar Gunawan Pasaribu

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The aim of this research is to determine the positive and significant influence of teachers' interpersonal communication on students' interest in learning in the Christian Religious Education and Character Education subjects for class VIII, even semester of SMP Negeri 1 Sipoholon for the 2022/2023 academic year. The research method is quantitative with a descriptive inferential approach. The population is all students in class VIII of SMP Negeri 1 Sipoholon for the 2022/2023 academic year, totaling 190 people and a sample of 32 people was determined using the probability sampling method with simple random sampling type. Data was collected using a positive closed questionnaire with 32 items. The results of data analysis show that there is a positive and significant influence of teacher interpersonal communication on students' interest in learning in the subjects of Christian Religious Education and Character Education in class VIII, even semester of SMP Negeri 1 Sipoholon for the 2022/2023 academic year: 1) Test the analysis requirements: a) test The positive relationship obtained is rxy = 0.593 > rtable(a=0.05,n=32) = 0.349. b) Testing a significant relationship obtained tcount= 4.037 > ttable(a=0.05,dk=n-2=30)= 2.042. 2) Test the effect: a) Test the regression equation, obtained the regression equation Y ̂="21","28"+0.58X. b) Regression coefficient of determination test (r2) = 35.2%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(a=0.05, dk numerator k=14, dk denominator=n-2=32-2=30) namely 16.28 > 2.01. Thus Ha is accepted and H0 is rejected.

Karmila Lahagu; Nurhayati Siregar; Nurhalimah Harahap

SIMPATI: Jurnal Penelitian Pendidikan dan Bahasa 2023 CV. Alim's Publishing

This research aims to determine the influence of interest in reading on the Indonesian language learning achievement of class V students at SD Negeri 0304 Siundol, Sosopan sub-district, Padang Lawas district. This type of research is quantitative research with experimental methods. The population in this study were all fifth grade students at SD Negeri 0304 Siundol, sampling was taken using total sampling. The research instruments were the distribution of questionnaires and tests. Based on the calculations carried out, it shows that the average reading interest is 50.13, the maximum value is 90, the minimum value is 60. The post test average > pre test average (78.59 > 44.68). The results of the pre-test normality test Lcount < Ltabel (0.1309 < 0.1888) were normally distributed, and the post-test normality test Lcount < Ltabel (0.1570 < 0.1888) were normally distributed. homogeneity test results Fcount < Ftable (1.33 < 2.12) are homogeneous in distribution. The results of hypothesis testing with a level of α = 0.05, that the value of tcount > ttable (5.19 > 1.73) is in accordance with the basic provisions for decision making that Ha is accepted, meaning that there is a significant influence of interest in reading on the learning achievement of fifth grade students at State Elementary Schools. 0304 Siundol.

Astria Juliarty; Almansyah Rundu Wonua; Niar Astaginy

Intellektika : Jurnal Ilmiah Mahasiswa 2023 STIKes Ibnu Sina Ajibarang

This study aims to determine: (1) the effect of Promotion on Visiting Intensions at Sarlinda Cafe. (2) the effect Electronic Word of Mouth on Visiting Intensions at Sarlinda Cafe. This research is an Explanatory Research Model with a quantitative approach. Collecting data using observation, documentation, and questionnaires. The population in this study are people who have visited Sarlinda Cafe, which is 90 respondents using a purposive sampling technique, namely the technique of determining certain criteria. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this study is structural equation modeling (SEM) based on Partial least Squares (PLS) using the Smart-PLS 4.0 application. Based on the results of the study it is known that there is positive and significant influence between the Promotion variables on Visiting Intensions, as well as the Electronic Word of Mouth variable which has a positive and significant influence on Visiting Intensions.

Sophia Gabriella Br Manik; Jungjungan Simorangkir; Robert Juni Tua Sitio

Sunday school learning which initially used the lecture method, now there are various churches that use various teaching methods, one of which is audio-visual media. The problem, according to the author's observations, especially at the Fellowship Protestant Church (GPP) Parhorboan Resort Tapanuli Utara II, is that school teachers are still lacking in using teaching methods that can create interaction between teachers and children, thus having an impact on children's interest in participating in Sunday school worship. The research method used in this research is a descriptive qualitative method. The research implementation uses procedures that produce descriptive data in the form of written and spoken words from people whose behavior is observed through interviews or observations using a qualitative approach. This research aims to find out how to increase the interest of Sunday school children aged 9-12 years in attending Sunday services at the Fellowship Protestant Church (GPP) Parhorboan Resort Tapanuli Utara II through the use of audio-visual media. The results of this research show that Sunday school children receiving teaching delivered by Sunday school teachers using audio-visual media can increase Sunday school children's interest in attending worship.

Sophia Gabriella Br Manik; Jungjungan Simorangkir; Robert Juni Tua Sitio

Sunday school learning which initially used the lecture method, now there are various churches that use various teaching methods, one of which is audio-visual media. The problem, according to the author's observations, especially at the Fellowship Protestant Church (GPP) Parhorboan Resort Tapanuli Utara II, is that school teachers are still lacking in using teaching methods that can create interaction between teachers and children, thus having an impact on children's interest in participating in Sunday school worship. The research method used in this research is a descriptive qualitative method. The research implementation uses procedures that produce descriptive data in the form of written and spoken words from people whose behavior is observed through interviews or observations using a qualitative approach. This research aims to find out how to increase the interest of Sunday school children aged 9-12 years in attending Sunday services at the Fellowship Protestant Church (GPP) Parhorboan Resort Tapanuli Utara II through the use of audio-visual media. The results of this research show that Sunday school children receiving teaching delivered by Sunday school teachers using audio-visual media can increase Sunday school children's interest in attending worship.

Maria Sinaga

Jurnal Pendidikan Agama dan Teologi 2023 International Forum of Researchers and Lecturers

The purpose of this study is to determine the effect of PAK Teachers' Professional Competence on the Learning Interest of Class IX Students of SMP Negeri 2 Nainggolan for the 2023/2024 Academic Year. The method used is quantitative with descriptive statistics with a population of all grade IX students of SMP Negeri 2 Nainggolan for the 2023/2024 Academic Year totaling 65 people and set the sample to be total so that it is a population study. Data was collected with a positive closed questionnaire of 40 items.  The results of the data analysis show that there is an influence of PAK Teacher Professional Competence on the Learning Interest of Class IX Students of SMP Negeri 2 Nainggolan for the 2023/2024 Academic Year: 1) Test the analysis requirements: a) test the relationship between variable X and variable Y obtained the value rxy = 0.776 > rtabel(=0.05; IK=95%; n = 65) = 0.244 thus it is known that there is a positive relationship between variable X and variable Y. 2) Influence test: a) Regression equation test, obtained regression equation Ŷ = 18.917 + 0.738X. b) Regression coefficient of determination test (r2) = 60.2%. 3) Test the hypothesis using the r test obtained by calculating > rtable, which is 0.776 > 0.244. Thus, the hypothesis put forward in this study can be accepted, namely that there is an influence of PAK Teacher Professional Competence on the Learning Interest of Class IX Students of SMP Negeri 2 Nainggolan for the 2023/2024 Academic Year. The implication of the research results is that if to increase students' interest in learning, PAK teachers must improve their professionalism.

Mustika Sari

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

Anugerah Dwi Pratama is a company engaged in the supply of goods and services for boiler machines or steam-powered power plants that was founded in 2010 until now. In connection with the growing national and international competition which resulted in a significant decrease in PT. Anugerah Dwi Pratama, it is necessary to carry out an assessment of the determining variables such as quality, product prices on sustainable buying interest, so that the company can continue to maintain and improve its existence. This research helps companies formulate problems to develop company development strategies.

Santri Tenjun Boa Siringoringo; Eben H Telaumbanua; Andrianus Nababan

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The research aims to determine the positive and significant influence of the use of audio-visual media in Christian Religious Education learning on the learning interest of class VIII students at SMP Negeri 1 Pakkat for the 2023/2024 academic year. The research hypothesis is that there is a positive and significant influence between the use of audio-visual media in Christian Religious Education learning on the learning interest of class VIII students at SMP Negeri 1 Pakkat for the 2023/2024 academic year. Descriptive and inferential quantitative research methods. The population of all class VIII students at SMP Negeri 1 Pakkat for the 2023/2024 academic year who are Protestant Christians is 152 people. Random sampling (random sampling) was 35% of the total population, namely 53 people. The research instrument is a closed questionnaire. The results of data analysis obtained: a) The value rcount=0.501>rtabel(n=53)=0.297 and tcount=4.134>ttable(n-2=51)=2.000 shows that there is a relationship between the use of audio-visual media in Christian Religious Education learning and interest studying class VIII students of SMP Negeri 1 Pakkat for the 2023/2024 academic year. b) Regression equation. c) The determination test shows that the magnitude of the effect is 25.10%. d) Hypothesis testing obtained Fcount=16.794>Ftable(n-2=51)=3.15 so H0 is rejected and Ha is accepted. The research concluded that there was a positive and significant influence between the use of audio-visual media in Christian Religious Education learning on the learning interest of class VIII students at SMP Negeri 1 Pakkat for the 2023/2024 academic year.

Sonita Panggabean; Johari Manik; Tiur Imeldawati

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The aim of this research is to determine the positive and significant influence of the Mastery Learning learning model on interest in studying Christian Religious Education and Characteristics of Class XII Students at SMA Negeri 1 Pahae Julu, North Tapanuli Regency for the 2023/2024 Academic Year. The research method is quantitative descriptive inferential. The population is all class Data was collected using a positive closed questionnaire with 40 items. The results of data analysis show that there is a positive and significant influence of the Mastery Learning learning model on interest in studying Christian Religious Education and Characteristics of Class the positive value obtained is rxy = 0.594 > rtable(a=0.05,n=36) = 0.329. b) Testing a significant relationship obtained a value of tcount= 4.307 > ttable(a=0.05, dk=n-2=34)= 1.691. 2) Test the effect: a) Test the regression equation, obtained the regression equation Y ̂="14","69"+0.81X. b) Regression coefficient of determination test (r2) = 35.3%. Thus Ha is accepted and H0 is rejected.

Christina Ginting; Rusmauli Simbolon; Senida Harefa; Masniar Sitorus

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The purpose of this study was to determine students' interest in learning in Christian Religious Education subjects in class X SMK Negeri 1 Sigumpar in the 2022/2023 academic year. The method used in this research is quantitative research method with inferential statistical approach. The population is all class X students of SMK Negeri 1 Sigumpar in the 2023/2024 academic year totaling 109 people and a sample of 40 people was determined, namely class X TBSM using Purposive Sampling technique. Data were collected with a positive closed questionnaire of 30 items. The results of data analysis show that student interest in learning Christian Religious Education subjects in class X SMK Negeri 1 Sigumpar in the 2022/2023 academic year is 64.06% and with an average of 2.56 < 2.60 is in the unfavorable category. This data is corroborated by conducting a t test (significance) where the tcount < ttable (α = 0.05; dk = n-2 = 38) is -0.045 < 1.684. Thus Ha is rejected and H0: Analysis of Factors Causing Low Student Learning Interest in Christian Religious Education Subjects in Class X SMK Negeri 1 Sigumpar in the 2023/2024 Academic Year < 2.60 of the expected is accepted.

Almansyah Rundu Wonua; Ismanto Ismanto; Santi Santi

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine: (1) The influence of brand image on purchase interest at the Shopee marketplace in the coastal communities of the Bajo tribe in Kab. Bombana. (2) The Influence of Trust on Purchase Interest in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. (3) The Influence of Brand Image on Trust in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. And (4) The Effect of Trust Mediation on Brand Image and Purchase Interest at the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana This research is an explanatory research model with a quantitative approach. Data collection in this research used documentation and distribution of questionnaires. The population of this research is the entire Bajo Tribe Coastal Community in Kab. Bombana. Meanwhile, the sample for this research was 140 respondents using the sampling technique used in this research using purposive sampling technique, which is a technique for determining samples with certain considerations. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Analysis of Moments of Structures (AMOS) with Normality testing, outliers and testing the Goodness of fit index (GFI) structural model with AMOS 24.0. Based on the research results, it is known that there is a positive and significant influence between the Brand Image variable on Purchase Interest, this is shown by the P-Value value of 0.041. The Trust variable has a positive and significant effect on Purchase Interest, this is shown by the P-Value value of 0.014. The Brand Image variable has a positive and significant effect on Trust, this is shown by the P-Value value of 0.000. And the Trust variable mediates brand image on positive buying interest but is not significant as shown by the P-Value value of 0.138.

Geya Fajar Agustina; Moch. Saleh Udin; Taufik Akbar

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to explain and prove the hypothesis regarding whether there is an influence of product diversity, price and location on purchasing interest at the Tempurejo Kresek market, Kediri City. This research uses descriptive research with quantitative methods with a sampling technique, namely non-probability sampling with an accidental sampling method with a population of 210 consumers and a sample size of 138 respondents. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, t test (partial), F test (simultaneous) and coefficient of determination (R2) which were processed using the SPSS version 25 program. The research results obtained are: states that product diversity partially has a positive and significant effect on purchase intention, obtaining a significant t value of 0.012 <0.05. Price partially has a positive and significant effect on buying interest, obtaining a significant t value of 0.000 < 0.05. Location partially has a positive and significant effect on buying interest, with a significant t value of 0.026 <0.05. Product diversity, price and location simultaneously have a positive and significant effect on buying interest in the Tempurejo Kresek market, Kediri City, looking at the significant F value of 0.000 < 0.05.