Publication Search

This study aims to analyze and find out the marketing strategy in Binong Jati Knitting Tourism Village in selling knitting products. The problem in this study is that the marketing strategy implemented by Binong Jati Knitting Tourism Village for the sale of knitting products has not been maximized and has not had a positive impact on Binong Jati Knitting Tourism Village. Marketing strategy is a planned way and structure to attract consumers. The marketing strategy includes steps that will be taken to promote, distribute, and sell the product or service. The marketing strategy that can be applied to Binong Jati Knitting Tourism Village in selling knitting products from the analysis that has been done is to increase attractive promotions for knitting products in the Binong Jati Knitting Tourism Village Area. Secondary data sources are used in this research, which uses descriptive qualitative research methodology. The results of this study discuss the important role of marketing strategies that must be applied in Binong Jati Knitting Tourism Village to increase sales of knitting and the Binong Jati Knitting industry so that it can be recognized by more domestic or foreign tourists.

In the current era of globalization, there are many applications that make it easier for users to get satisfaction, one of which is the Tiktok application. With the tiktok application, many people, not only adults, but also children and teenagers can see information or news that encourages them to watch For Your Page (FYP) on Tiktok. So that teenagers or adults are motivated and feel satisfied because of the For Your Page (FYP) on Tiktok. Based on the phenomenon above, this study aims to determine how much influence the motive for watching For Your Page (FYP) TikTok has on entertainment satisfaction in SMA PGRI Pekanbaru students. The theory used is the Uses and Gratification Theory which is a theory of needs and satisfaction in which audiences use the media in order to fulfill their needs. What is assumed is that the audience is considered active, can change the satisfaction of needs, the mass media competes with other media. This study uses a quantitative method with a descriptive approach. Data collection techniques used are questionnaires and documentation. How to distribute the questionnaire is done by going down directly to SMA PGRI and online via Google from. The population in this study were 153 students. The sampling technique used in this study is the Non-Probability Sampling Technique. Using Saturated Sampling in which the entire population is sampled. To find out how much influence these two variables have. For processing questionnaire data, it was carried out using the Product And Service Solution (SPSS) statistical program26. Based on these results it shows that the influence of motives for watching For Your Page TiktTok on Entertainment Satisfaction in SMA PGRI Pekanbaru students. The regression coefficient value obtained in this study is Y = 4.023 +0.878X, a significance level of 0.000, which is smaller than α = 0.05, meaning that there is an influence between Motives for Watching FYP TikTok on entertainment satisfaction in SMA PGRI Pekanbaru students of 74.2% and in category of strong influence (60% -79.99%).  

Technological advances will continue to develop over time and cannot be avoided, there will always be new innovations created with the aim of helping various human activities. Of course, the people in the Klampis Ngasem Sub-District themselves understand more or less the use and benefits of the internet, but there are still many people, especially MSMEs players in RW 09 who do not really understand the benefits of current technological advances, especially in selling their products. On this basis, the urgency of having community service activities with the theme of digital branding counseling at food and beverage-based MSMEs in RW 09, Klampis Ngasem is to provide insight to counseling participants, especially MSMEs actors, regarding the importance of business branding (logo and packaging) and the economy. creative to find innovation and creativity in developing their business in today's new industrial era. The output resulting from this service activity is appropriate technology (TTG) in the form of a mini box studio, scientific articles published in national journals, and activity reports. In this activity the results obtained are the use of a digital branding strategy that can be continued with regular assistance so that MSMEs actors can be optimal in marketing and increasing sales.

Real Work Lecture (KKN) is a special form of community service activities carried out by students. KKN is an intracurricular lecture activity in the form of community service carried out by students in an interdisciplinary and cross-sectoral manner. This activity aims to increase students' sense of sensitivity and social cognition and assist the development process. Social media is an important factor for business actors in product marketing. One of the efforts to market their products is by creating achievement accounts on social media or market places. In practice, when creating a profile, you need a logo as the characteristics of the business, the symbol or identity of the business actor. This service was carried out in Sukorejo Village, Sukorejo District, Blitar City. Our assistance target is the Limunite UMKM. The steps taken are creating social media and websites, creating social media content, website design, and providing assistance to MSMEs regarding the use of social media and websites  

This research is about nastar cakes which have the main raw material as wheat flour substituted with cassava flour to reduce the use of wheat flour and the addition of Moringa leaf powder to increase the nutritional content. The purpose of this study is determine 1) the sensory quality of nastar cake with cassava flour substitution and the addition of Moringa leaf powder 2) nutritional and non-nutritional content based on laboratory tests including protein, carbohydrates, fat, water, ash, vitamin C and antioxidants 3) material costs pineapple cake. This type of research is an experiment. Observation data collection techniques by means of sensory quality tests were carried out by 30 panelists. The independent variables of the research were cassava flour substitution (75% and 100%) and the addition of Moringa leaf powder (3g, 5g and 7g). The dependent variable of the research is sensory quality including shape, color, texture, aroma, and taste. The control variables in this study include the types of materials, equipment and processing techniques. Data analysis used two way anova and Duncan. The results showed 1) there was an effect on the sensory quality of making nastar cakes with substitution of cassava flour and the addition of Moringa leaf powder including color, texture, aroma and taste. 2) there is no effect on the sensory quality of the nastar cake shape because it is influenced by the mold. 3) product that are said to be good may contain nutrition equal to or greater according to SNI 2011 including ash content 1.12%, moisture content 4.93%, protein 6.08%, fat 3.81%, carbohydrates 53.10%, vitamin C 16.55 mg/100g and antioxidants 123.60 mg/100g. 4) the best product has a material cost price of IDR 32,806.

MSMEs or Micro, Small and Medium Enterprises are businesses owned by persons or legal entities that meet the requirements to be classified as a business. Lemayung is an MSME that sells various kinds of batik products and ecoprints located in KepanjenLor Village, Blitar City. In this community service activity, there is a work program that focuses on utilizing digital marketing. One of the aspects emphasized in this work program is the creation of a website for Lemayung SMEs. It is hoped that this can expand market reach and increase sales of Lemayung MSMEs.

Women are often identified with a beauty, as is the case in the selection of the language style of the Qur'an. The diction used by the Qur'an in visualizing women, starting from their creation, association with an angel, as well as the description of their physical characteristics show how noble and honorable they are. The glory of the woman is a symbol of liberation from dehumanization and discrimination against women in jahiliyah and a form of human equality in the eyes of Allah Swt. The purpose of this study was to determine the concept of text interpretation in comprehensively interpreting women and to know the comparison of the formulation of classical interpretation and modern interpretation of the existence of women in the Qur'an and to know what the formulation of intertextuality of the verses visualizing women. The method in this study uses library research that focuses on library data, which are primary sources to classical commentaries and works of Nasr Hamid Abu Zayd as one of the figures of "hermeneutics of liberation" and other secondary sources. The results of this study concluded related agrumen Nashr Hamid Abu Zayd regarding the Qur'an is a cultural product, the author is more inclined to the opinion of Quraish Shihab, that the Qur'an is kalâmullah, not a creature. The concept of interpretation of the text of Nasr Hamid Abu Zayd in reading the verses visualizing women in the Qur'an is to do a more in-depth reading by prioritizing objectivity and considering the historical and socio-cultural facts from which the text of the Qur'an was revealed. This study has implications in reconstructing the pattern of inheritance relay understandings of women in the verses visualization of women who tend to the interpretation and understanding of patriarchal bias.

The government is a bureaucratic organization in public service, so the government bureaucratic organization is the leading organization related to public service. In terms of including government institutions as a locus of research is the Office of Population and Civil Registration, providing services regarding population administration, the most important thing is how to provide assistance and convenience to the community in order to fulfill their needs and interests, especially birth certificates. A quality service provided to the community demands there is an effort from all employees who have competence, because any task carried out by each employee contains an element of service which in turn will affect the quality of services or products from the agency where the employee works which is accepted by the community, and community satisfaction using population services in the form of a certificate birth. The results of the hypothesis test showed a significant relationship between competence and quality of service, with the satisfaction of the people who use population administration services.

This community service activity involved three MSME partners, namely the Dua Putra Putri Banana Chips UMKM, the Arjuna Coffee Powder MSME, and the Twin Princess Traditional Herbal Medicine UMKM. One of the problems faced by SMEs is the marketing process. This is based on product photos used for social media promotions that are less attractive to consumers. In product photo activities, guidance is provided on how to take good product photos. With good product photos, consumers will more easily understand an advertisement based on product photos alone. The aim of the product photo activity is to become an identity for MSME actors and can increase the value of the MSME product itself. The methods used in this community service activity are surveys and observations, interviews, discussions, and applications. The result of this community service activity is that there are enhancements to product photos that look clearer and have aesthetic value that are interesting enough to be published via e-commerce and social media such as Whatsapp, Facebook and Instragram.

Pukis cake is a typical Indonesian wet cake with the basic ingredients of wheat flour. The low consumption of local food ingredients by the community, it is necessary to make pukis cakes by utilizing local food ingredients. Wheat can be replaced with local foodstuffs that have a high starch such as purple sweet potato and taro potato. This problem is the aim of this study to determine the sensory quality of purple sweet potato puree pukis cake and taro sweet potato puree which includes color, shape, aroma, texture, taste. Knowing the nutritional and non-nutritional content which includes antioxidants, protein, fat, carbohydrates, ash, and vitamin C, laboratory tests are carried out, and material costs are calculated. Data collection uses the observation method through sensory tests. The result data were processed with the Anova test followed by the Duncan test. The results showed: 1)The sensory quality of purple sweet potato puree pukis and taro sweet potato puree produced products categorized as good (40%:20%). 2)The nutritional and non-nutritional contents of the product are Antioxidants 8.16%, Protein 6.15%, Fat 3.10%, Carbohydrates 56.01%, Ash 1.39% and Vitamin C 16.88 mg. 3) The material cost of purple sweet potato puree pukis cake and taro pure potato cake is known to be IDR 30,920. Research conclusions 1)The product is expressed well in color, aroma, texture, taste. 2)The use of local food ingredients has an effect on adding product nutrition. 3)The cost of making the product is IDR 30,920.

Bank financial institutions in Indonesia can generally be divided into Islamic banks and conventional banks. Basically, both Islamic banks and conventional banks carry out activities to collect and distribute funds to the public, but all forms of activities carried out by Islamic banks must be in accordance with sharia principles. Competition between Conventional Banks and Islamic Banks in Indonesia is one of the things that has become the focus of attention of banking managers, especially with regard to customers, moreover, Indonesian Islamic Banks are still relatively new as a result of the unification of several Islamic Banks. This study aims to see how much influence product knowledge, promotions and word of mouth have on people's understanding of choosing Islamic banks. This research is a research with a quantitative approach and uses primary data. The population in this study is the people of Jambi City, especially those who adhere to Islam. The population in this study is the people who adhere to Islam in the city of Jambi, which is 612,162 people. The sampling technique used is probability sampling so that the number of samples used is 100 respondents. The results of the study show that together the variables of product knowledge, promotion and word of mouth influence people's understanding of choosing Islamic banks. Likewise with the individual, the results of the study show that the variables of product knowledge, promotion and word of mouth have an effect on people's understanding of choosing an Islamic bank with the significance level of each variable being the same, namely equal to 0.000 and the tcount value of each variable is 3.809 for X1, 3,617 for X2 and 5,823 for X3.

CV XXX is one of the micro, small and medium enterprises (MSME) engaged in the food sector, namely bread making. In carrying out its business ventures, CV XXX has a problem, which is not knowing whether the benefits are really maximized or not. The purpose of this study was to find out the effective optimization of the production process and to compare the maximum profit obtained by CV XXX before and after implementing Integer programming using the Branch and Bound method. The data used in this study is primary data obtained from the results of interviews with the CV Langsung Enak Bakery. Based on the results of the study, it was found that in order to optimize the production process effectively in one production run, it is better for CV XXX to produce 76 packs of vanilla chocolate bread, 58 packs of chocolate bread, 66 packs of meses cheese bread, 6 packs of sliced combed bread, 52 packages of torn comb bread, and 614 boxes of white bread, and did not produce 2-flavor bread, 8-flavor bread, chocolate meses bread, round sweet bread, variety comb bread and plain white bread. The maximum profit earned is Rp. 3,024,378 with a total of 872 packaged products and an increase in profits of 13.3% from factual conditions.

CV XXX is one of the micro, small and medium enterprises engaged in the food sector, namely bread making. In carrying out its business ventures, CV XXX has a problem, which is not maximized profits. The purpose of this study was to find out the effective optimization of the production process and to compare the maximum profit obtained by CV XXX before and after implementing Integer programming using the Branch and Bound method. Based on the results of the study, it was found that in order to optimize the production process effectively in one production run, it is better for CV XXX to produce 76 packs of vanilla chocolate bread, 58 packs of chocolate bread, 66 packs of meses cheese bread, 6 packs of sliced ​​combed bread, 52 packages of torn comb bread, and 614 boxes of white bread, and did not produce 2-flavor bread, 8-flavor bread, chocolate meses bread, round sweet bread, variety comb bread and plain white bread. The maximum profit earned is Rp. 3,024,378 with a total of 872 packaged products and an increase in profits of 13.3% from factual conditions.    

This thesis aims to find out what are the marketing strategies and results during the Covid-19 pandemic at MSMEs Keisha Jaya Pace and efforts to improve the marketing and sales strategies of MSMEs Keisha Jaya Pace during the Covid-19 pandemic. This study uses descriptive qualitative research. Data collection methods in this study using interviews, observation, documentation. Test the validity of the data in this study using Triangulation. The data analysis method in this study uses a data redcution model, data presentation, conclusion drawing. The results of this study indicate that the marketing strategy of Keisha Jaya Pace MSMEs during trhe Covid-19 pandemic experienced difficulties when implementing marketing strategies. Keisha Jayya Pace MSMEs implement a marketing mix including product, price, place, and promotion strategies. The sales results of Keisha Jaya Pace MSMEs during the Covid-19 pandemic experienced a decline in sales. Almost all Keisha Jaya Pace MSMEs product experienced a decline in sales, including diamonds, jenang, kembang gulo, cum-cum cakes due to the implementation of the Emergency PPKM and work from home. There are several efforts of Keisha Jaya Pace MSMEs in increasing sales during this pandemic, including providing the best service to consumers, aggressively promoting products on social media, paying attention to product quality standards, and maintaining good relationships with buyers.

Many resources around the yard of the house are used by the people of Karangan Village to make MSME products, one of which is Mrs. Samilah who produces banana chips. The purpose of this community service is to empower MSME actors by creating work programs, mentoring activities and branding training, as well as social media marketing to increase brand awareness of MSME products "Dua Putra Putri" Banana Chips. The data collection method used is observation, interview, and discussion method while the data analysis method uses an inductive approach because this research is qualitative. The result of this service activity is that Mrs. Samilah as an MSME actor has gained knowledge related to branding strategies and social media marketing. Brand awareness of "Dua Putra Putri" Banana Chips products has also begun to increase, because social media marketing has been successfully carried out through Instagram and Facebook.

the marketing mix of beekeeping products applied to the Lanceng Honey Bee UMKM in Talang Village is still not effective so that sales are still not optimal. At the time of writing this was more focused on honey products which are the flagship product of the Lanceng Honey Bee MSME in Talang Village. This study used a qualitative method where the author made direct observations at the research location, namely beekeeping at the Klanceng Honey Bee UMKM in Talang Village. To obtain primary data, the authors visited beekeeping locations several times directly to obtain the secondary data, the authors conducted a literature search. The results of observations at the Klanceng Honey Bee UMKM in Talang Village show that the marketing channel applied is a simple marketing channel or a marketing channel at the lower level which only consists of Lawang Honey Picking Agrotourism as producers and consumers as customers of the product

Rembang Village is one of the villages in the Sananwetan District, Blitar City. The Rembang sub-district has the Rembang Rise program by creating a WhatsApp group by the sub-district officials as a place for MSMEs in the Rembang area to carry out promotions. Even though many MSMEs have joined this group, until now they are not familiar with digital marketing and only rely on conventional methods to promote their products. The purpose of this community service program is to provide understanding to MSME players about the benefits of digital marketing as promotional advice. With the existence of a digital marketing introduction program for MSME players in the Rembang Village, it is hoped that they can expand their market to sell their products.

Welding is an important thing in shipbuilding. There are several types of joints and types of materials with different material thicknesses, on of which is Flux Cored Arc Welding (FCAW). FCAW is a welding process that has a high level of productivity so that it is suitable for fabrication activities. Double-sided welding is often performed on joints. This causes time inefficiencies and costs quite a lot. Therefore, the solution so that welding is only done on one side, by using a backing ceramic. The Backing Ceramic is used to hold the welding penetration better and get better welding result. The purpose of this study was to determine the result of the strength of Backing Ceramic Weld on FCAW welding of A36 carbon steel material so that it can get perfect results, not defective and can be accepted according to the desired criteria.

Corn is one of the world's most important food crops besides wheat and rice. Aside from being a source of carbohydrates, corn is also grown as animal feed. Corn farming is a business developed by the community in Ntonggu Village, Palibelo District, Bima Regency, so that it becomes the main commodity when summer arrives. Scarcity of fertilizers and pesticide costs, seed costs and labor wages that often increase every year are obstacles for corn farmers. The purpose of this study was to determine the effect of production factors (land area, cost of fertilizer, cost of pesticides, cost of seeds, number of workers, output prices and labor wages) on the income of corn farming and to determine the feasibility of corn farming in Ntonggu Village, Palibelo District, Bima Regency. The data used were obtained from observations and interviews with 35 respondents, the sampling technique used was purposive sampling method. The method used in this study is multiple linear regression and using the B/C ratio. The results showed that the factors affecting the income of corn farming in Ntonggu Village, Palibelo District, Bima Regency were the Factors of Land Area (X1), Number of Labor (X5) and Labor Wages (X7) and Based on the results of the analysis of income and feasibility of corn farming in Ntonggu Village, Palibelo District, Bima Regency, the average income of respondents was Rp. 11,673,773 of the total cost of Rp. 4,747,286. The feasibility analysis shows that the B/C ratio is 1.5 so that corn farming in Ntonggu Village, Palibelo District, Bima Regency is profitable and feasible.

Business strategy is an important part that every business person should have. This research attempts to determine the ideal strategy through SWOT analysis. The object of this study is Kenanagan Coffee. The research method used is a descriptive method with data collection techniques through Observation, Interview, and Documentation. SWOT Analysis Techniques include IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The findings of IFE Matrics and Matrics show that coffe memories has strong organizational characteristics internally with strategies that can utilize strength factors that can minimize weaknesses and be able to take advantage of opportunities from the situation faced. The analysis of TOWS Matrix, SPACE, IE, Grand Strategy as the final result of this study recommends the right business strategy for Kopi Kenanagan is to implement a market development strategy followed by product development through continuous innovation.