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Tinctori is a company focused on sustainable fashion products using natural dyes. Based on observations and interviews, Tinctori’s existing promotional media are still limited and have not effectively conveyed its sustainability values or modern fashion appeal. Therefore, a more engaging, informative, and accessible promotional medium is needed. This study aims to design a digital photobook as a marketing support medium for Tinctori’s products. The research uses a qualitative method with a linear strategy, consisting of problem identification, data collection, analysis, design, and testing stages. The result is an interactive e-book–based digital photobook that presents the company profile, production process, and product catalog of Tinctori. Based on the testing results, the media was considered attractive, communicative, and effective in conveying the brand message and increasing audience interest. This research is expected to serve as an example of efficient, eco-friendly digital media that supports sustainable fashion promotion in Indonesia.  

This study aims to analyze the effectiveness of online and offline marketing strategies in increasing used car sales at Yuna Mobil Showroom Rantau Prapat. The research background is based on the rapid development of information technology and digitalization, which encourage businesses to combine conventional and digital marketing strategies to reach a wider range of consumers. This research employed a descriptive qualitative method with data collection techniques including observation, in-depth interviews, documentation, and triangulation. The results indicate that online marketing plays a significant role in building brand awareness, expanding market reach, and providing fast and efficient access to information through social media, marketplaces, and instant messaging applications. However, this strategy has not been fully effective in converting consumer interest into actual purchase decisions, as customers still require direct product experience. Conversely, offline marketing is proven to be more effective at the decision-making stage due to direct interaction, test drives, and higher consumer trust in the actual condition of used cars. Therefore, the effectiveness of marketing will be optimized if online and offline strategies are implemented in an integrated and complementary manner. This study provides practical contributions for automotive business players in designing marketing strategies aligned with local consumer characteristics, as well as academic contributions to the development of marketing management studies in the digital era.

This study aims to develop a junior high school mathematics e-module based on local culture at the Van der Wijck Fortress complex to enhance students’ mathematical reasoning skills and learning interest. Specifically, the objectives are: (1) to describe the characteristics of the local culture-based e-module that can improve reasoning ability and learning motivation, and (2) to produce a high-quality e-module that meets the criteria of validity, practicality, and effectiveness. The research employed the ADDIE development model (Analysis, Design, Development, Implementation, and Evaluation). The participants consisted of one teacher, 31 students in the experimental class, and 32 students in the control class at a public junior high school in Kebumen Regency. The instruments used included validation sheets for media and material, competency tests, mathematical reasoning tests, learning interest questionnaires, and practicality assessment forms for teachers and students. The results showed that the e-module possesses characteristics of being self-instructional, self-contained, stand-alone, adaptive, and user-friendly. Product validity was confirmed through expert validation with average scores of 4.26 for media and 4.35 for material (very valid). The validation of instruments obtained average scores ranging from 4.5 to 4.92, categorized as very valid. Practicality was demonstrated through teacher assessments of 92%, student assessments of 85%, and learning implementation of 94% (all very practical). Effectiveness testing using the Multivariate Hotelling’s T² test indicated significant differences between experimental and control classes in competency test scores, mathematical reasoning, and learning interest. Therefore, the local culture-based mathematics e-module is proven valid, practical, and effective in enhancing students’ mathematical reasoning and learning motivation.

This study investigates teachers’ perceptions, challenges, and institutional support related to the implementation of Differentiated Instruction (DI) in a rural Indonesian secondary school under the context of the Kurikulum Merdeka reform. While DI is widely recognized as a student-centered pedagogical framework that adapts content, process, product, and learning environment to students’ readiness, interests, and learning profiles (Tomlinson, 2017), its application in rural contexts remains underexplored. Employing a qualitative case study design, data were collected from three English teachers and two school stakeholders at MTs N 2 Manggarai Barat through semi-structured interviews, questionnaires, and classroom observations. Thematic analysis revealed that teachers perceived DI as a way to recognize learner diversity and as part of curriculum compliance, but their practices often remained partial and uneven. Stakeholders expressed awareness of DI, though with differing emphases: the headmaster focused on inclusivity, while the curriculum coordinator referred to multiple intelligences and student potential. Teachers faced challenges in three main areas: managing student diversity and curriculum shifts, preparing the Modul Ajar, and addressing students’ limited English vocabulary. Institutional support was evident through facilities, monitoring, and professional development, yet remained largely administrative rather than pedagogical. These findings confirm earlier studies that DI in Indonesia is conceptually valued but practically constrained by systemic, contextual, and linguistic barriers. The study recommends sustained, hands-on professional development, leadership mentoring, and reduced administrative burdens to enable DI’s transformative potential in rural schools.

The state has a mandate to guarantee citizens' freedom of expression by protecting symbolic representations in public spaces. However, legal construction in Indonesia tends to use the law as a tool to limit visual interpretation, including popular cultural symbols such as the One Piece flag. This study aims to explain two main aspects of the mechanism of symbol criminalization: the state's construction of symbols as threats without any basis in actual violations, and the political use of fear through the production of imaginary enemies. The research method employed a qualitative approach with a conceptual approach. The results show that the state's interpretation of visual symbols rests not on the legality of the action, but on controlling the potential meanings that develop outside the official narrative. Within this construction, the law operates as a filtering mechanism for forms of articulation deemed inconsistent with the state's ideological interests. This strategy shifts the focus from concrete violations to the surveillance of social imagination. Thus, the criminalization of symbols occurs not because of their factual content, but because they open up pathways of solidarity that cannot be institutionally controlled. A critical criminological approach demonstrates that the state uses the law to enforce symbolic domination through techniques of controlling meaning within a democratic regime that formally promises freedom of expression.

Low English proficiency remains a problem for the younger generation in Mimika Regency, particularly in speaking skills. Additionally, the flow of modernization influences the low appreciation of society, especially the younger generation, towards local culture, with the emergence of popular culture. This community service activity offers an English Storytelling Competition as a creative and innovative educational medium to integrate English competency and the preservation of the local culture of indigenous communities in Mimika Regency. This program used a collaborative approach/community-based participatory approach (CBPA) through community involvement in the planning, script preparation, workshops, competitions, and reflection stages, together with the utilization of existing local strengths and wisdom. The main purpose of this program is to encourage social change in the community, which includes: (1) increasing oral English skills in the young generation in Mimika. (2) the presence of awareness and pride in the importance of preserving local culture, and (3) the creation of a community environment that provides appreciation for local cultural products that grow together with global challenges. The results of the activity showed an increase in English communication skills, growing self-confidence in students, and the presence of creativity in interestingly packaging Amungme-Kamoro folklore. In addition, this activity brings a new awareness of the importance of preserving local culture, potential leaders who dare to appear in public, and presents a new institution in the form of a space competition that combines aspects of language and cultural education.

Financial distress refers to a condition where a company experiences financial difficulties and if it is not resolved immediately, it will lead to bankruptcy. Several models can be used to measure financial distress, one of which is the Zmijewski model. This study aims to analyze the influence of financial ratios and macroeconomic factors on financial distress among technology companies listed on the Indonesia Stock Exchange. The research was conducted at technology companies listed on the IDX for the 2020–2024 period, with a sample size of 44 companies selected using a purposive sampling method. The study employed secondary data derived from company financial statements obtained through the official IDX website and analyzed using SPSS version 27. The findings reveal that financial ratios specifically, profitability (ROE) have a significant negative effect on financial distress, while leverage (DER) has a significant positive effect. Meanwhile, macroeconomic factors such as inflation and interest rates have no effect on financial distress.

This study analyzes the dynamics of Non-Performing Loans (NPLs) in the Indonesian banking sector by examining both internal and external factors affecting financial stability. The variables included in the research are NPL, Loan to Deposit Ratio (LDR), lending interest rate, inflation, Household Debt to Income (HDTI), fintech lending, and Capital Adequacy Ratio (CAR). Using annual secondary data from 2005 to 2024, sourced from the World Bank and Statistics Indonesia (BPS), the study employs a Vector Autoregression (VAR) method. This method includes stationarity tests, optimal lag selection, cointegration tests, Impulse Response Function (IRF), and Forecast Error Variance Decomposition (FEVD). The results show that most variables demonstrate a dominant contribution from their own shocks, although interactions between variables remain significant. The IRF analysis reveals that CAR and HDTI are relatively stable and quickly return to equilibrium, while fintech lending, inflation, and NPLs show more volatile responses, making them more susceptible to external shocks. LDR and lending interest rates are sensitive in the short term but tend to stabilize over the long run. FEVD further indicates that inflation plays a significant role in driving NPL variations, while fintech lending is closely associated with CAR in the long term. The study concludes that the stability of Indonesia’s banking sector is influenced by both internal factors like CAR and LDR, as well as external factors such as inflation, fintech lending, and household debt. Thus, a coordinated approach involving monetary policy, macroprudential measures, and financial supervision is crucial to enhance the resilience of the banking sector against global and domestic economic shifts.

This paper aims to explore the legal basis and ethical reasoning for the revocation of parental rights due to domestic violence by placing the child's best interests as a compass and mapping the gap between norms and judicial practices. The method used is normative-doctrinal legal research based on a literature review of the Domestic Violence Law, the Marriage Law, the Child Protection Law, selected jurisprudence, and scientific literature, analyzed qualitatively through systematic interpretation, argument construction, and linking to the facts of the impact of domestic violence on children. The results show that positive law provides a firm basis for sanctions and protections including restrictions on interaction and revocation of custody rights, but implementation is often hampered by vague evidence of psychological violence, the victim's economic dependence, and weak execution of alimony; revocation effectively breaks the cycle when accompanied by a protection order, a post-decision parenting plan, and ongoing psychosocial support. Policy implications include guidelines for proving coercive control, expanding access to timely protection orders, integrating trauma-informed services in religious courts, and a mechanism for executing alimony that does not burden victims, with schools, community health centers, and communities as early detection nodes. Ultimately, legal work and social networks converge in one simple goal: that home again means a safe place for children to return.

In everyday communication, expressive speech acts play an important role in conveying the speaker's emotions, feelings and attitudes towards a situation. Film as a communication medium also utilizes expressive speech acts as a medium that builds character and conveys messages to the audience. One film that is interesting to study from the perspective of expressive speech acts is the short film "Kembali Pulang" by Klamby. This film presents various forms of emotional expression that can be explained to understand the function and meaning of language in interactions between characters. The aim of this research is to explain the forms of expressive speech acts contained in the short film "Kembali Pulang" by Klamby. The method used in this research is a theoretical approach and methodological approach. The results of this research found that there were expressive speech acts of feeling guilty, speech acts of praise, speech acts of asking for reassurance, speech acts of complaining, speech acts of refusing, speech acts of confusion, speech acts of anger, speech acts of prayer or hope, and speech acts of congratulating. The benefit of this research is to find out the forms of expressive speech acts in films through pragmatic studies and to train analytical skills through pragmatic studies.

This study was conducted to examine the extent to which information quality and consumer trust influence the interest in purchasing fashion products online through the Facebook platform. The study population included all active Facebook users in Indonesia who had purchased fashion products, either through the Marketplace feature or buy and sell groups. The research sample was selected using purposive sampling, and 100 respondents were successfully collected. Primary data was obtained through an online questionnaire distributed using Google Forms. The research instrument used a five-point Likert scale, where respondents were asked to provide their level of agreement with statements related to information quality, trust, and purchasing interest. Data analysis used the Partial Least Square – Structural Equation Modeling (PLS-SEM) approach, which was run using SmartPLS version 4.0 software. This method was chosen because it is capable of testing the relationship between latent variables comprehensively, even though the research sample size was not very large. The results of the analysis showed that information quality did not have a significant effect on consumer interest in purchasing fashion products through Facebook. Conversely, consumer trust was found to have a positive and significant effect on purchase interest. These findings confirm that in the context of online transactions on social media, trust in the seller and the reliability of the platform are more decisive factors than the quality of information.

This study aims to determine the effect of pemasaran konten and citra merek on buying interest in Desira Jewelry. This research was conducted using purposive sampling technique on 100 respondents who use social media and well known Instagram Desira Jewelry. The data collection technique was carried out using a questionnaire. The findings from the results of the study found that pemasaran konten has a positive and significant effect on purchase intention, and citra merek has a positive and significant effect on purchase intention, then simultaneously pemasaran konten and citra merek affect consumer purchase intention. This research topic is very important for marketers to find out how much influence content has improving the company's image, thus it is important for marketers so that the citra merek that has been created is able to increase buying interest in jewellery in this case Desira jewelry. So that this research can be used to improve marketers in creating good content so as to increase consumer buying interest in a product.

This research is motivated by the fact that effective sentences in historical articles can be a path to progressive learning. The article “Sejarah Dunia” (World History), October 2024 edition on sejarahkita.com, was chosen as the object of research because of its relevance as a medium that can provide historical information in a clear and interesting way. Therefore, this study aims to analyze the effectiveness of sentences in articles that are directed at history education, which not only focus on facts but also on the development of critical thinking skills. The method used is descriptive qualitative with listening and recording techniques. The author analyzes the sentence structure, word choice, coherence between sentences, and the chronological flow of the article using distributional and matching methods. The collected data will be tabulated to identify syntactic errors, accuracy of diction, and spelling. The findings show that the article contains a number of shortcomings in sentence structure, where the message conveyed is less clear. However, in some ways, the article also succeeds in conveying an informative and relevant history. This study will provide benefits and insights into effective sentences in historical articles to provide a basis for readers to understand various suggestions and models for progressive learning oriented towards critical thinking. In addition, this study also provides added value by preserving historical values through an easy and interesting presentation.

Environmental sanitation and hygiene are crucial for preventing skin and infectious diseases, especially in coastal areas. This has led to increased interest in developing environmentally friendly natural alternatives. Mangrove leaves have been studied for their significant antibacterial properties due to bioactive compounds such as saponins and flavonoids. Buti Village is one of the coastal villages with mangrove potential. Although several previous studies have confirmed the technical feasibility of mangrove-based products, there is limited literature on empirical dissemination strategies and community responses, particularly in the 3T (Frontier, Outermost, and Disadvantaged) areas. This study addresses this gap by evaluating dissemination strategies and community responses to innovative mangrove-based soap and hand sanitizer products in Buti Village, Merauke, South Papua. Using a quantitative descriptive approach supported by qualitative research, the study involved a purposive sample of 40 local residents. The dissemination strategy included participatory training, product demonstrations, and educational brochures. Findings showed a high level of acceptance, with 86% of respondents accepting the product, and a significant level of self-reliance, with 81% of participants able to independently produce soap and hand sanitizer products. This demonstrates that a participatory, educational, and locally-based approach is effective in building knowledge and positive attitudes toward environmentally friendly innovations. This research demonstrates that these innovations have significant potential to become sustainable community-based small businesses that can strengthen the local economy while promoting mangrove conservation.

This study is driven by the researcher’s interest in exploring the various forms of expressive speech acts that appear in the movie “Budi Pekerti.” The primary objective of this research is to identify the types of expressive speech acts performed by the characters in the film. Data were collected using observation and note-taking methods, specifically the free listening approach (simak bebas libat cakap, SBLC) and recording techniques. The analysis was conducted using a pragmatic framework, focusing on dialogue excerpts from the film’s characters. The findings reveal that the characters utilize seven types of expressive speech acts: expressing gratitude, giving praise, apologizing, criticizing, complaining, insinuating, and blaming. This study demonstrates that the expressive speech acts in “Budi Pekerti” are closely tied to the social and cultural context of the story. Each type of expressive speech act conveys functions and meanings that reflect the characters’ emotions and attitudes in specific situations. Overall, this research contributes to a better understanding of how expressive speech acts are used in film media and serves as a reference for future studies related to language use in diverse social and cultural contexts.

This research is motivated by the fact that effective sentences in historical articles can be a path to progressive learning. The article “Sejarah Dunia” (World History), October 2024 edition on sejarahkita.com, was chosen as the object of research because of its relevance as a medium that can provide historical information in a clear and interesting way. Therefore, this study aims to analyze the effectiveness of sentences in articles that are directed at history education, which not only focus on facts but also on the development of critical thinking skills. The method used is descriptive qualitative with listening and recording techniques. The author analyzes the sentence structure, word choice, coherence between sentences, and the chronological flow of the article using distributional and matching methods. The collected data will be tabulated to identify syntactic errors, accuracy of diction, and spelling. The findings show that the article contains a number of shortcomings in sentence structure, where the message conveyed is less clear. However, in some ways, the article also succeeds in conveying an informative and relevant history. This study will provide benefits and insights into effective sentences in historical articles to provide a basis for readers to understand various suggestions and models for progressive learning oriented towards critical thinking. In addition, this study also provides added value by preserving historical values through an easy and interesting presentation.

Burn injuries are a significant health problem because they damage the skin’s protective barrier, increase the risk of infection, and may cause severe complications if not treated properly. The healing process is complex and involves several cellular events, in which fibroblasts play a key role by producing collagen and forming granulation tissue. Recently, there has been growing interest in natural, herbal-based therapies for wound care. Tamarind leaves (Tamarindus indica) were chosen in this study because they contain flavonoids, polyphenols, tannins, and saponins, all of which have anti-inflammatory, antioxidant, and tissue-regenerating properties. The aim was to evaluate the effectiveness of ethanol extract gel of tamarind leaves at concentrations of 2.5%, 5%, and 10% in promoting fibroblast proliferation and healing of burn wounds in male rats (Rattus norvegicus). An experimental randomized design was used with six groups: normal control, neative control, positive control, and three treatment groups. Clinical observation and histopathological analysis showed that the extract gel accelerated wound closure significantly compared to the negative control. Fibroblast proliferation was higher in all treatment groups, with the 10% extract giving the best result, similar to Bioplacenton. These findings highlight tamarind leaves’ potential as a safe and affordable alternative for burn wound therapy.

The development of the internet in Indonesia has opened up numerous opportunities, including in the field of online commerce. One widely used feature in online transactions is the "Paylater" system, as implemented by Shopee through its Shopee Paylater service. This feature allows users to purchase goods now and pay for them later, with relatively low interest rates. This study aims to examine the regulations and implementation of Shopee Paylater, as well as the legal protection available to consumers in cases of default or issues with the service. The study refers to the Indonesian Civil Code, Law No. 8 of 1999 on Consumer Protection, and the Financial Services Authority Regulation (POJK) No. 77/POJK.01/2016 on Information Technology-Based Lending Services. The research findings indicate that Shopee Paylater users are bound by a standard agreement with PT. Commerce Finance during the purchasing process. Shopee is responsible for protecting consumers in accordance with applicable regulations, but breaches related to network security can pose risks to consumers. In addition, while the service facilitates easier access to goods and services for users, it is crucial that consumers fully understand the terms and conditions of the service, including the consequences of late payments. The study also emphasizes the need for clearer and more comprehensive consumer protection regulations, especially in light of the rapid growth of digital financial services. This research highlights the importance of adequate legal protection for users of Paylater services to ensure their rights are safeguarded in the evolving digital economy.

This study was conducted to examine the effectiveness of Kevlar as a structural material in Medium Altitude Long Endurance (MALE) Unmanned Aerial Vehicles (UAVs), particularly those designed with winglet innovations. In UAV development, material selection plays a crucial role since it directly affects flight performance, fuel efficiency, and the overall durability of the aircraft structure. Kevlar is widely recognized as a lightweight yet highly durable material, making it an interesting candidate to replace more conventional options such as aluminum and carbon fiber composites. Two approaches were applied in this research: numerical simulations using aerodynamic software and experimental testing on a prototype wing and winglet reinforced with Kevlar. The analysis focused on comparing lift, drag, total aircraft weight, and fuel consumption between Kevlar-based structures and conventional materials. The results demonstrate that Kevlar significantly improves aerodynamic efficiency and extends flight endurance due to its lower weight. Moreover, Kevlar exhibits superior resistance to dynamic loads and impacts, which are critical during certain flight conditions. However, challenges remain in terms of higher production costs and more complex manufacturing processes compared to traditional materials. Despite these limitations, the findings provide valuable insights for developing more efficient and durable MALE UAVs, while also encouraging innovation in aerodynamic design through the application of winglet technology.

This research investigates the effect of price and digital promotion on consumer purchasing decisions at the online baby supply store “Lanugo Baby” in West Jakarta. Employing a quantitative research design, the study applies multiple linear regression analysis to assess the relationships between variables. Data collection was carried out by distributing questionnaires to 30 respondents chosen through purposive sampling, and the data were subsequently tested using validity and reliability checks, t-test, F-test, as well as classical assumption tests to ensure accuracy and consistency. The empirical results reveal that both price and digital promotion positively and significantly influence consumer purchase decisions, whether examined individually or simultaneously. Furthermore, the coefficient of determination (R²) value of 0.536 demonstrates that 53.6% of the variation in purchase decisions can be explained by the two independent variables studied, while the remaining proportion is influenced by other factors not included in the model. These findings emphasize the necessity for online baby product stores to adopt competitive pricing strategies alongside effective digital marketing campaigns in order to capture consumer interest and strengthen purchase intentions. In a highly dynamic marketplace, the integration of fair pricing with creative digital promotion can improve competitiveness, build consumer trust, and ultimately enhance overall purchasing behavior.