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The rapid pace of urbanization has intensified competition among businesses, prompting the adoption of innovative strategies to enhance sales performance and customer engagement. PT Inspirasi Bisnis Nusantara, under the HAUS! brand, introduced “Huling,” a hyperlocal distribution service utilizing electric bikes (e-bikes) equipped with integrated storage boxes to improve delivery efficiency and environmental sustainability. This study aims to evaluate customer acceptance of the Huling service by applying the Technology Acceptance Model (TAM). The model incorporates five core variables: Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitude Towards Usage (ATU), Behavioral Intention (BI), and Actual Usage (AU). A quantitative research approach was employed, collecting data from 258 respondents through structured questionnaires. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method to assess the relationships among the TAM variables. The findings reveal that PEOU has a significant positive effect on both PU and ATU, indicating that ease of use not only improves perceptions of usefulness but also fosters favorable attitudes toward adoption. PU significantly influences ATU and BI, suggesting that perceived benefits drive both positive attitudes and intentions to use the service. Furthermore, BI has a direct and significant effect on AU, confirming that stronger behavioral intentions translate into actual utilization. The analysis highlights the strongest impact along the pathway PEOU → ATU → BI → AU, underscoring the critical role of user-friendly design and positive attitudes in driving customer adoption. This research contributes to the literature by demonstrating the applicability of TAM in the hyperlocal distribution sector, offering practical implications for service providers seeking to enhance user acceptance through improved usability and perceived value. The findings suggest that optimizing ease of use and communicating tangible benefits can significantly increase customer engagement and sustained usage of innovative delivery services.

This research evaluates the user experience of KLAMPID New Generation, which is a digital service managed by DISPENDUKCAPIL Surabaya City. Evaluation is carried out using the User Experience Questionnaire method to measure the attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty of the application. The analysis result show that this application has a good value and shows positive evaluation on all scales, on the perspicuity scale it has a mean value of 1.69 and benchmark is “above average”, the efficiency scale has a mean value of 1.68 and the benchmark is “good”, the attractiveness scale has a mean values of 1.63 and the benchmark is “good”, the dependability scale has a mean value of 1.50 and the benchmark is “good”, the stimulation scale has a mean value of 1.48 and the benchmark is “good”, and the novelty scale has a mean value of 1.24 and the benchmark is good. This evaluation show that KLAMPID New Generation has been successful in meeting needs and providing a positive user experience. The implication of this research is to sustain strengths and enhance features, ensuring the service remains innovative, user-friendly, and supportive of improved public service delivery.  

Early science education has a strategic role in forming critical and innovative thinking patterns in children as a provision to face challenges in the era of globalization and technological advancement. However, the implementation of the scientific approach at the early childhood education (PAUD) and elementary school levels still faces various obstacles, such as limited teacher knowledge, lack of contextual learning facilities, and teaching methods that tend to be one-way. In fact, childhood is a phase of cognitive development that is very potential to foster curiosity and scientific thinking skills. The low science literacy scores of Indonesian students in international studies indicate the need for intervention from an early age. Therefore, community service programs that aim to build a foundation for children's science from an early age are very important. This program includes teacher training, development of learning media, and exploratory activities based on simple experiments that are appropriate to the world of children. Through this approach, it is hoped that a young generation can be created who not only understand science conceptually, but also have the ability to think critically, creatively, and find solutions in facing problems in the future.

The external environment consists of various factors outside the organization that influence performance and the strategic decision-making process. These factors include economic, social, political, legal, technological and competitive aspects that continue to develop. Therefore, organizations need to analyze and understand the external environment in order to recognize opportunities that can be utilized and anticipate potential threats. Through a comprehensive analysis, organizations can formulate flexible and responsive strategies so that they are able to maintain sustainability and increase competitiveness in a changing market. This study aims to first certainly explain the concept of external environmental analysis, second to explain macro environmental factors through the PESTEL approach, third to explain the analysis of the industrial environment that includes aspects of competition and market power, fourth to compile an industrial competition profile through identifying competitor and market strengths, and fifth to predict business environmental conditions that can affect organizational strategy. The method used is a literature study with a qualitative descriptive approach. The results of the discussion show that external environmental analysis makes an important contribution to the preparation of adaptive, innovative, and sustainable business strategies.

The RADEC (Read, Answer, Discuss, Explain, and Create) learning model is an innovative approach that aims to improve students' critical thinking skills in elementary schools. This study aims to explore the effectiveness of implementing the RADEC model in the context of elementary school learning and its impact on the development of students' critical thinking skills. The RADEC approach emphasizes active student involvement through five main stages: reading to build initial understanding, answering questions to test reasoning power, discussing to broaden perspectives, re-explaining concepts to deepen understanding, and creating products or solutions as a concrete manifestation of the critical thinking process. This study used a quantitative method with a quasi-experimental design and involved fifth grade students in a public elementary school. The instruments used were critical thinking tests and student activity observation sheets. The results showed that the implementation of the RADEC model significantly increased students' critical thinking skill scores compared to conventional learning models. In addition, students showed higher enthusiasm and learning independence during the learning process. These findings indicate that the RADEC model is not only able to build a stronger understanding of concepts but also encourages students to actively analyze, evaluate, and create ideas. Therefore, the RADEC model is recommended as an effective alternative learning strategy to improve the quality of learning and critical thinking skills of students at the elementary school level.

This Community Service activity aims to increase the capacity of women farmer groups (KWT) in developing human resources (HR) in the agricultural sector. KWT plays a crucial role as agents of change in improving food security and family welfare. However, limited knowledge, managerial skills, and access to technology are often major obstacles. The research method used was a qualitative approach with a case study technique. Data were collected through participant observation, in-depth interviews, and Focus Group Discussions (FGDs) with KWT members. The results showed that capacity building can be achieved through several strategies, including: 1) Continuous training on innovative cultivation techniques, financial management, and agricultural product marketing; 2) Intensive mentoring by agricultural extension workers in implementing new practices; and 3) Facilitating access to resources such as capital, market information, and appropriate technology. This capacity building not only increases agricultural productivity but also strengthens women's economic independence, self-confidence, and strategic roles in decision-making at the community level. Thus, strengthening KWT in human resource development is an important investment to realize a more sustainable and gender-equitable agriculture. Furthermore, this community service activity highlights the importance of community participation in maintaining the program's sustainability. Active participation by KWT members in every stage of the program, from planning to evaluation, is crucial to ensuring that the program is tailored to local needs and conditions. Through collaboration between KWT, agricultural extension workers, and various other stakeholders, such as microfinance institutions and local governments, it is hoped that an ecosystem will be created that supports the growth and development of an inclusive and sustainable agricultural sector. This program is expected to have a long-term impact, not only on the welfare of KWT members but also on improving food security at the community level.

Pancasila education has a strategic role in instilling national values and overcoming moral decadence among Generation Z, especially in the digital era. This research aims to analyze the contribution of Pancasila education in shaping the character and morality of Generation Z, identify the challenges faced in its implementation, and explore the role of family, school, and community as supporters. With a qualitative descriptive approach, data was collected through literature studies, interviews, and observations. The results of the study show that Pancasila education can strengthen the attitude of nationalism, tolerance, and love for the homeland among Generation Z. However, its implementation faces obstacles in the form of a lack of innovative learning methods, the impact of globalization, and the negative influence of information technology. The family and community play an important role in instilling Pancasila values through democratic parenting and a supportive social environment. This study recommends reforming the Pancasila education curriculum to be more relevant to the digital era, the use of technology-based interactive teaching methods, and collaboration between schools, families, and the community. It is hoped that the results of this research can be a strategic guide to create Generation Z who are characterful, moral, and ready to face global challenges while maintaining national identity.  

The era of Society 5.0 demands the integration of digital technology into various aspects of life, including the field of education. This study aims to describe the digital marketing strategies implemented by SMA Negeri 1 Belimbing in Muara Enim Regency in facing the challenges and opportunities of the Society 5.0 era. Using a qualitative descriptive approach, data were collected through observations, interviews, and documentation with the school’s stakeholders, as well as content analysis of the school's official social media platforms.The research findings show that SMA Negeri 1 Belimbing has utilized various digital platforms such as Instagram, Facebook, and the school’s website to strengthen its institutional image, establish communication with the community, and increase the school's appeal to prospective students. The use of digital marketing also supports digital transformation within the school environment through innovative and adaptive approaches to contemporary developments.The conclusion of this study emphasizes the importance of schools being prepared to integrate digital technology as part of their institutional marketing strategy in the transition toward the Society 5.0 era.

This article aims to examine the role of digital learning media in supporting mathematics learning that is aligned with the spirit of the Merdeka Curriculum. The research was conducted using the Systematic Literature Review (SLR) method on twenty scientific articles that discuss the use of digital media in learning mathematics at various levels of education. The results of the study show that digital learning media such as the Canva application, Wordwall, digital comics, animated videos, and educational games can significantly improve concept understanding, learning motivation, and student engagement. Digital media also supports the differentiated and contextual learning approach that is the main characteristic of Merdeka Curriculum. This study concludes that digital media is not only effective in conveying abstract material visually and interactively, but also encourages the development of students' 21st century skills, such as critical thinking, independence, and creativity. The findings are expected to be a reference for teachers, researchers, and policy makers in designing innovative and adaptive mathematics learning strategies in the digital era.

The rapid digital transformation has introduced new challenges in education, particularly in making mathematics learning engaging and contextual at the elementary level. A crucial issue lies in the low interest and engagement of students due to conventional teaching approaches that are often perceived as boring and abstract. This study aims to analyze the use of Minecraft: Education Edition as an innovative digital learning medium to enhance the effectiveness of mathematics instruction in the fifth grade of MIN 02 Batang. A case study approach was employed, utilizing observation, interviews, and documentation during the learning process. The findings indicate that Minecraft significantly increases student engagement and facilitates the understanding of concepts such as geometry, measurement, and scale through visual and contextual exploration. Supporting factors include student enthusiasm and available digital infrastructure, while obstacles include time limitations and teacher readiness in using technology. In conclusion, Minecraft: Education Edition holds significant potential as a 21st-century learning tool that is adaptive and enjoyable, with recommendations for teacher training and more effective time planning in classroom implementation.

This study aims to develop the capacity of Micro, Small, and Medium Enterprises (MSMEs) stakeholders in Badung Regency through training on processing dishes based on local food ingredients. Using a participatory training method which included counseling, demonstrations, hands-on practice, and mentoring. The study focused on improving technical skills as well as knowledge of hygiene standards and product marketing. The results showed an increase in the ability of MSME stakeholder to process local ingredients into innovative and appealing culinary products that meet market needs, while also strengthening sanitation and product quality aspects to make them more attractive to consumers. The participatory approach also encourages MSME stakeholders to actively contribute to the product development and marketing strategies, resulting in increased competitiveness and business sustainability. This study provided important contributions to MSME empowerment and the development of the local economy based on the potential of local natural resources.

The development of vaccines for tropical viruses such as dengue and Zika presents a significant challenge in global health. These viruses not only cause serious health complications but also impact health systems and economies in tropical countries. CRISPR/Cas9 technology offers an innovative solution to accelerate vaccine development by enabling precise gene editing. This study aims to explore the potential of CRISPR in accelerating the design and production of vaccines for tropical viruses. The method used in this study is a laboratory-based experimental design involving genetic engineering, with dengue and Zika virus genome models. The first step involves identifying virus target genes using the CRISPR/Cas9 system, which allows the detection of specific genes involved in pathogenesis and immune responses. Subsequently, genetic constructs are designed to generate vaccine candidates that can efficiently and precisely target pathogens. The resulting vaccines are tested in vitro in cell cultures to observe immune responses and their effectiveness against virus infections. The results show that CRISPR not only accelerates the process of identifying and engineering vaccine genes but also significantly improves vaccine production efficiency. CRISPR-based vaccines demonstrate higher immunogenicity compared to conventional methods, thus holding potential as the foundation for developing faster and safer next-generation vaccines. However, this study also identifies challenges related to off-target effects and the efficient delivery of CRISPR components, which require further research to ensure safety and efficacy in human clinical applications.

In the digital era, government public communications face complex new challenges, particularly in building positive public perceptions of government performance. Digital transformation has changed patterns of interaction between the government and the public, creating an increasingly critical, connected, and participatory society. The primary issue in this research is the effectiveness of government Public Relations (PR) digital communication strategies in responding to the dynamics of this digital society. The research focuses on how innovations in government PR communication content influence public perceptions in the context of digital public communications. This research uses a Rapid Review approach, analyzing nine relevant scientific articles published in 2025 and applying the ADO(Antecedent–Decision–Outcome) framework. Three main theories serve as the basis for the analysis: Government Communication Theory, Image Management Theory, and Digital Public Participation Theory. The findings indicate that the success of government public communications in the digital era is significantly influenced by three main factors: first, innovative, creative and interactive content that attracts attention and builds engagement; second, a two-way communication strategy that adapts to public feedback; and third, consistency in shaping and maintaining a positive and credible digital narrative. Furthermore, this research reveals that participatory and open digital communication can increase public trust, reduce disinformation, and strengthen the legitimacy of government institutions. Thus, this research provides a practical contribution to the development of public communication strategies that are more participatory, inclusive, and responsive to the dynamics of the digital era. The results of this study are expected to serve as a reference for government communication practitioners in designing effective and relevant public communication policies amidst the rapid and competitive flow of information.

Technological literacy among high school mathematics teachers is a crucial aspect in realizing creative, interactive, and relevant learning to meet the demands of the 21st century. However, the reality on the ground shows that most mathematics teachers still have limited experience in improving technological literacy, particularly in the use of artificial intelligence (AI) as a learning support medium. This condition has implications for low innovation in the mathematics learning process. This community service activity aims to optimize the use of AI, specifically Generative-AI technology, in supporting mathematics learning in high schools. The target group is members of the High School Mathematics Subject Teachers' Conference (MGMP) throughout Grobogan Regency, Central Java Province, Indonesia. The implementation method includes workshops, interactive discussions, hands-on practice, and mentoring in the development of AI-based mathematics teaching materials, assessments, and learning media. The training materials include an introduction to the basic concepts of Generative-AI, effective prompting techniques, and practice using various AI applications to produce interactive and contextual teaching materials. Evaluation results showed that all training participants agreed or strongly agreed that this activity successfully improved their understanding of the basic concepts of Generative AI and their skills in operating AI applications for mathematics learning. Participants also reported increased confidence in integrating AI technology into their teaching practices, as well as gaining various relevant practical ideas for classroom implementation. High enthusiasm was evident in the 100% commitment of participants who expressed their readiness to implement AI technology in mathematics learning. Thus, this training not only contributed to improving teachers' technological literacy but also became a strategic step in encouraging innovative and adaptive transformation of mathematics learning in the digital era.

Early childhood education plays an important role in the formation of children's personality and development. This study aims to identify the application of transformational leadership in Early Childhood Education institutions to welcome 21st century education. The important key in creating an innovative, adaptive and creative learning environment lies in the transformational leadership style so as to increase children's potential to the fullest. The method used in this research is a literature review, by analyzing various relevant literature sources to assess the impact and importance of transformational leadership in the world of early childhood education. Transformational leadership has enormous potential, so the results of this study can help realize a generation that is not only intellectually intelligent, but also socially and emotionally developed, in accordance with the demands of an ever-evolving world.  

This study aims to analyze the effectiveness of advertising-based learning strategies in training Arabic language skills of students at Tadzibun Nasyiin Elementary School. By utilizing the activity of making and reading advertisements both posters, brochures, and oral announcements students are encouraged to apply Arabic vocabulary and sentence structures contextually. Descriptive qualitative methods were used through classroom observations, interviews with teachers and students, and documentation of the results of advertising work. The results showed an increase in active participation and student confidence by an average of in the aspects of Arabic speaking and writing skills. The activity of making advertisements successfully facilitated the use of new vocabulary, while reading advertisements trained fluency and pronunciation. Thus, advertising-based strategies are recommended as an innovative alternative in Arabic language learning at the elementary school level.

In order to improve the development of Islamic businesses, business actors are advised to improve their understanding of sharia principles, develop innovative products that meet market needs, and implement ethical marketing strategies. The government needs to take supportive policies, such as issuing regulations that facilitate the development of Islamic businesses, providing education and training programs for business actors, and facilitating access to financing through financial institutions that offer Islamic products. For future research, it is recommended to conduct case studies on successful sharia business actors, analyze the impact of government policies on the growth of this industry, and conduct comparisons with other countries that have more advanced sharia industries to gain insights and best practices that can be applied.

The digital era brings new challenges and opportunities in Arabic language learning, so the development of innovative and adaptive curriculum-based teaching materials is very important. This article discusses innovations in the development of Arabic language teaching materials that utilize digital technology, such as multimedia, mobile applications, and interactive e-learning platforms, to create a more effective, engaging, and contextual learning experience. With a qualitative approach and case studies in secondary education environments, this study shows that the integration of technology in teaching materials can increase students' interest, motivation, and understanding of Arabic. In addition, this article identifies various obstacles, such as limited infrastructure and teacher readiness, and provides recommendations for sustainable development that is inclusive and responsive to the needs of the times. These findings are expected to be the basis for the development of Arabic language teaching materials that are relevant to the curriculum and able to answer the demands of learning in the digital era.

Tourism is currently a rapidly growing sector, particularly in line with social change and technological advancements. In this context, ecotourism is becoming an increasingly popular approach because it prioritizes the principles of environmental sustainability, local cultural preservation, and improving community welfare. One innovative form of ecotourism is the development of agroforestry-based tourism, which integrates environmentally friendly agricultural and forestry practices. One concrete example of this concept is the Dawuhan Kopi area in Semarang Regency. This area has developed a coffee forest farming system as a primary tourist attraction, aiming to combine nature conservation and community economic development. This study aims to comprehensively examine how coffee agroforestry management in Dawuhan Kopi is implemented as a form of ecotourism and to analyze various optimization efforts that have been and are being implemented. The research method used is a qualitative descriptive approach with data collection techniques such as field observations, in-depth interviews with stakeholders, and documentation. The results reveal that the management of the coffee agroforestry area in Dawuhan Kopi still faces various challenges, particularly in terms of institutional framework, tourism product packaging, availability of supporting facilities, and local community empowerment. To address these issues, a comprehensive improvement strategy is needed, ranging from strengthening institutional capacity, innovation in tourism packages, developing basic infrastructure, and increasing active community participation in every management process. This research is expected to make a positive contribution to the development of a sustainable agroforestry-based ecotourism model and serve as a reference for other regions with similar potential to implement the same concept adaptively and contextually.

The digital era requires the world of education to adapt to learning innovations that can increase student participation and enthusiasm, especially at the elementary school level. This research was motivated by students' low interest in learning which was influenced by conventional learning methods that were less interactive. The aim of this research is to examine the effectiveness of creative learning strategies through collaboration between gamification and inquiry methods in increasing student enthusiasm for learning. This research uses a qualitative approach with a case study method carried out in one elementary school in Indonesia. Data was collected through observation, interviews and documentation, then analyzed descriptively. The research results show that the integration of gamification with inquiry methods can significantly increase students' active involvement, curiosity and enthusiasm for learning in the learning process. The use of game elements combined with independent exploration is proven to create a fun and challenging learning atmosphere. The implications of these findings show the importance of implementing innovative and contextual learning strategies to support student learning processes in the digital era. This strategy is recommended as an alternative learning method that is relevant to be widely implemented in elementary schools.