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Business Innovation and Digital Marketing Literacy is important knowledge to improve business development and how to utilize digital marketing among society now and in the future. Good literacy knowledge of business innovation and digital marketing makes people who want to or have even entered the business world able to plan, manage and develop their business. Entrepreneurship is one way that can be done by various groups of people to gain social status in society, improve the community's economy and for investment in the future. The aim of this service is to improve the mindset of good, organized, innovative business development and more contemporary marketing, especially for MSMEs in the Cilacap Regency area. As a result of this activity, it is hoped that the public will gain knowledge regarding how to innovate business development and attractive digital marketing.

Horticulture can be interpreted as one of the agricultural subsectors that bridges the gap between production and consumption in Indonesian society. Horticultural commodities consist of vegetables, fruit, ornamental plants and medicinal plants. One of the horticultural commodities is mushrooms. Mushroom commodities have quite high consumption value in Indonesia. The demand for mushrooms continues to increase, but the availability of inputs is still inadequate and farmers still rely on marketing institutions, which is still an obstacle for mushroom entrepreneurs to meet consumer demand. Based on these problems, it is necessary to add mushroom cages so that the level of mushroom productivity continues to increase and an efficient marketing channel is needed so that all actors involved in the marketing channel can benefit each other. Research uses qualitative and quantitative methods. The data sources used are primary and secondary data. The analysis results from the business feasibility study can be run properly and inefficient marketing channels are found in channel 3.  

Independence and life skills are needed in a social welfare institution; Al-amin's children (LKSA) have only been able to survive by depending on financial sources from the provision of Zakat, Infaq and Sadaqah from the Benefactors. Independence and life skills in the form of entrepreneurial skills will form a mature entrepreneurial spirit in the children who are in a dormitory which will ultimately lead them to independent living and can even make life easier for the institution where they live. A weak spirit of independence is experienced at the Al-Amin Child Welfare Institution (LKSA), Kedungturi Taman Sidoarjo Village. As productive young people, children in orphanages should have the potential to develop better, but due to limited entrepreneurial knowledge they have they have not been able to develop optimally. This program aims to create independent young entrepreneurs who are able to create business opportunities for orphanages and the surrounding community. The results achieved in the Science and Technology for Society program are making creatively designed stitches and unique shirts, increasing children's resources so they are able to produce, mastering effective marketing strategies and mastering business management.

One of the activities that can add to the entrepreneurial spirit for the community is the home industry business or so-called home business in the manufacture of BIBIGOR (Biskuit Bihun Goreng). Bibigor is a new form of innovation in the field of food industry. The basic ingredient of Bibigor is biscuit. Biscuits are usually consumed unprocessed, but can now be innovated into a biscuit that is more interesting and with a new flavor. This innovation is done because in the community there are many different types of biscuits, but with the same variants and flavors and with less attractive shapes. Bibigor is a food based on Pyramid biscuits wrapped in sugar and vermicelli that has been fried. The methods used in this activity include lectures, question and answer or discussion, and training. The results obtained are (1) training on making BIBIGOR (Biskuit Bihun Goreng) responded well by the participants; (2) the high interest and motivation of the trainees greatly support the transfer of knowledge and skills from the service to the trainees, so that the training materials provided can be absorbed by all; and (3) the training products for making BIBIGOR (Biskuit Bihun Goreng) can be consumed daily and can be used as entrepreneurial products

It is considering that the market has now switched to digital through the world of social media. Skills in attracting buyers and digital marketing need to be improved for Home Industry entrepreneurs to compete and survive in the industrial market. By providing training in product photo making, at least it can provide new insights and knowledge that good product photos do not have to be done with sophisticated equipment and in a luxurious studio. However, producing interesting product photos can be done with a simple photo trick, like using only a handphone camera that almost everyone has, minimal software application, and simple equipment that helps to improve the results later. After delivering the theory and direct experiments, it is hoped that the knowledge and skills gained will continue to be remembered, utilized, honed, and continuously developed by themselves. Trial and error using more advanced photo editing application software that is widely available on mobile devices today, both free and paid. In the end, making attractive product photos, of course, will become a good weapon and increase competition in marketing Home Industry products, and the goal is to attract many buyers.

Palm sugar produced from sugar palm plants is an alternative sugar to granulated (refinery) sugar produced from sugar cane plants.  Recently, more and more consumers are switching from granulated sugar to palm sugar. However, because entrepreneurs are still traditional, efforts to meet changing consumer tastes still have many obstacles. This research aims to (1) determine the potential of sugar palm plants as; (2) analyze the prospects for the Indonesian small palm sugar industry in the future. The method for determining the research location was carried out purposively, namely the Republic of Indonesia, which is one of the largest palm sugar producers in the world. This research was carried out from March 2024 to May 2024. This research was carried out using a survey approach and used secondary data, especially BPS publication data. To find out the prospects for palm sugar in Indonesia, it is explained using simple linear regression. Meanwhile, the analysis of plant potential is explained descriptively qualitatively and quantitatively. The research results show that sugar palm cultivation in Indonesia has great potential, especially because sugar palm plants do not require complicated growing requirements. Almost all areas in Indonesia can be planted with palm trees. The availability of land in Indonesia is quite extensive, has hydrological and conservative functions.  There is a traditional farming culture in cultivating palm sugar. The results of regression analysis using time series data from 1992 to 2020 show that the development of land area, which is a manifestation of farmers' response to demand for palm sugar, shows an increasing trend. With ß of 1,046.5, it shows that on average every year there is an increase in the area of ​​sugar palm plantations of 1,046.5. Meanwhile, from the production aspect, the results of the regression analysis also show a significant increasing trend with ß of 2,575.4, which shows that from the production aspect there has been a significant increase in production, namely 2,575.4 tonnes each year.  Furthermore, it can be concluded that the potential for palm tree development is quite good and the prospects for the palm sugar industry in Indonesia are quite bright.

Bedhag Kopi is an MSME that enables local products to compete at the global level. Bedhag Kopi is a coffee shop and roaster owned by Mr. Donny Agustinus Waluyo, SE. Bedhag Kopi not only focuses on coffee production, but also builds an integrated system from upstream to downstream, starting from opening a small shop with a local Jember coffee menu, a coffee production house, to becoming a Course and Training Institute (LKP) in the coffee sector. The aim of this research is to analyze aspects of business feasibility in Bedhag Kopi, Jember Regency. The research method in solving this research problem uses descriptive qualitative. This research was written using library research and field research designs. This research uses primary data sources, namely data obtained directly by researchers as research objects. Based on the results of the discussions explained, this business has met the requirements needed to operate, the location and production process have met strategic standards, but there is a need to ensure consistent availability of raw materials. The strategies implemented are quite diverse and focus on local markets, so as to improve product and service quality.

Sufism should not be interpreted as an activity solely focused on withdrawing from the world. Instead, Sufism should be utilized as a motivation for every Muslim to seek worldly wealth. However, this worldly wealth should ultimately be used to accumulate good deeds for the hereafter. Prophetic Intelligence is a Sufi study that can be used to integrate the interests of both the worldly and the hereafter. The practice of Sufism in Prophetic Intelligence refers to the example set by the Prophet Muhammad (PBUH). On one hand, he was the Messenger of Allah carrying out duties for the hereafter, and on the other hand, he was a merchant demonstrating how to be a successful entrepreneur in the world. The example of the Prophet Muhammad (PBUH) serves as a model of entrepreneurial ethics.  

This research aims to determine the benefits, functions and role of entrepreneurship in improving the economy. This type of research is a qualitative description using literature study. Entrepreneurship is one of the organizations that helps in alleviating poverty. This research explores the various benefits, functions and roles of entrepreneurship in economic development. Data was collected from various secondary sources such as scientific journals, books, research reports, articles and relevant official publications. The findings show that entrepreneurship contributes significantly to job creation, innovation and improving community welfare. Apart from that, entrepreneurship also plays a role in encouraging local and national economic growth. The implications of this research indicate that entrepreneurship development must be supported through proactive policies and sustainable development to achieve maximum economic impact.

Vocational High School (SMK) graduates are ready to work in the public/private sector, or work independently as entrepreneurs. Students are given hard skills based on the major they choose and soft skills. However, the need for soft skills is often not given enough attention. This soft skills training and mentoring program for Mitra Mandiri Vocational School students in Panyabungan City aims to make students understand the importance of soft skills. Students are expected to practice applying/using soft skills that support them in finding/creating jobs, writing application letters, writing an interesting, informative and effective Curriculum Vitae (CV). They are also expected to be confident facing job interviews. This program was attended by grade 3 students of Mitra Mandiri Panyabungan Vocational School, leaders and teachers of Mitra Mandiri Panyabungan Vocational School. The training is divided into 2 groups. After training and practice, students are given the opportunity to consult directly (face to face) with the facilitator, and seek information and guidance via WhatsApp and email facilities. The results of the training and mentoring show that students understand the importance of soft skills such as communication skills, self-confidence, respect, open-mindedness, and honesty in the work environment and daily life.

The Villa Mutiara Serpong Pondok Jagung Complex is a dynamic environment with various social activities involving all community groups. This Community Service Activity (PKM) aims to improve the entrepreneurial spirit of citizens through e-commerce training. The methods used include identifying needs, planning and implementing training programs, and evaluating results. The training carried out covers the basic principles of e-commerce, the implementation process, utilization of the marketplace, and use of social media for product promotion. The results show an increase in citizens' understanding and skills in e-commerce, which has the potential to improve local business development and community welfare.

This research aims to discuss the development of the canvas business applied by Gen-Z in start-up businesses. This research method uses a qualitative approach with a business model canvas which is needed to design and build a model concept that can be understood. The results of this research are the development of the canvas business, which is one way for the FnB business to compete by creating good and appropriate business development strategies,- so that the company has a good business model. Good recommendations or suggestions for FnB business development are needed to design and build a business model concept for company development. The canvas model business innovation strategy and marketing strategy model play a significant role in the sustainability of a company as a guide to achieving a goal. This research activity plays an important role for Gen-Z as young entrepreneurs in the FnB sector. The results of this research are for the development and utilization of start-up-based FnB business opportunities among gen-z in the city of Blitar which shows progress.

Entrepreneurship education is an entrepreneur's effort to have a foundation in entrepreneurship. With entrepreneurial education, an entrepreneur can effectively solve business problems with solutions. This research aims to reveal the role of entrepreneurship education in ethnic Chinese family business succession. The research method was a systematic literature review (SLR) with 576 articles from the Scopus, Emerald, and Sage databases. Then, the articles were identified by inclusion and exclusion with a final number of 2 articles. The research results show that Chinese ethnicity provides opportunities for all their children to continue the family business because all children, both girls and boys, have the same rights in owning the family business. Preparing a successor to an ethnic Chinese family business starts with family entrepreneurship education, guiding potential successors,viting potential candidates to know more about the family business, and involving potential successors in their business activities. The limitation of this research is the lack of articles related to ethnic Chinese family businesses.

. This study aims to analyze the role of Micro, Small, and Medium Enterprises (MSMEs) in Cibeber Sub-district, Cilegon City, in increasing the income and welfare of the actors. MSMEs play an important role in the local economy, creating jobs and improving community welfare. Through a descriptive qualitative approach, this study collected data from MSME players in Cibeber to evaluate their economic impact. The results show that MSMEs contribute significantly to income generation, which in turn improves the welfare of business owners in terms of economy, education, health and quality of life. Factors such as access to capital, entrepreneurship training and government support play a key role in the success of MSMEs

In helping MSMEs, businesses, entrepreneurship, and others to enter the digital economy and be able to compete with foreign countries, namely by implementing e-commerce or electronic commerce. The presence of e-commerce plays an important role in this 5.0 revolution era and the State's ability to manage e-commerce can have an impact on the nation's competitiveness. However, we still find that many businesses, MSMEs and so on are still reluctant to use e-commerce with the opinion that e-commerce is a fraudulent business and there are still many people who don't know the role and benefits of e-commerce. The type of research in this article is descriptive qualitative research with a literature review methodology. This writing explains that there are benefits and challenges to e-commerce itself. The benefit of e-commerce is that there are several online applications, making it easier for consumers to shop, so consumers don't need to come to the destination area where the shop is located. One of the challenges is how to maintain customer privacy, security and trust

This research aims to analyze the relationship between business communication competencies obtained during education at STIE Ganesha and success in developing businesses or startups by students. With a focus on twenty students who are active entrepreneurs, this research uses a qualitative approach to collect and analyze data. Through in-depth interviews and content analysis of business communications carried out, this research identifies how communication skills such as negotiation, presentation, and interpersonal communication contribute to their entrepreneurial success. The research results show that students with higher business communication competencies tend to experience greater success in their entrepreneurial activities. These findings imply the importance of integrating effective business communication training in higher education curricula, especially for students interested in entrepreneurship. It is hoped that further implications of this research will provide insight to educational institutions to develop communication training modules that are more effective and relevant to the needs of the job market.

Implementation Program Teaching Entrepreneurship help student become more creative, innovative and entrepreneurial. This is one of the solution For problem serious unemployment in Indonesia is necessary overcome. This in accordance with set goalsin Regulation President Number 6 of 2009 concerning development economy creative. Although Thus, various factor cause student No interested or Ready For entrepreneurship. Therefore that's the goal from study This is For know How studying entrepreneurship influence interest and readiness student For entrepreneurship.Method review literature systematic (SLR) is used in study This . The result show that education entrepreneurship give significant and positive impact to students , incl interest , readiness , spirit , and motivation For entrepreneurship .    

Made Village in Surabaya City has diverse economic potential, especially in the Micro, Small and Medium Enterprises (MSME) sector. This potential includes local products, handicrafts, traditional food, and tourism. MSMEs in Made Village include the processing of sengon nuts and soy milk. However, there are opportunities to develop these MSMEs through appropriate strengthening strategies. Strengthening MSMEs in Made Village through approaches such as skills training, increasing market access through digital platforms, developing collaboration networks, and implementing information technology can be strategic steps to increase the competitiveness and growth of MSMEs. This research uses a qualitative descriptive method. The author uses secondary research data sources to support research obtained from print and electronic media. Secondary data is a previously existing data source, obtained by researchers indirectly through intermediary media. With diverse economic potential, especially in the Micro, Small and Medium Enterprises (MSME) sector. From the author's short interview with MSME partners, sengon bean and soy milk entrepreneurs. Strategy efforts to strengthen MSMEs in Made Village, Surabaya City start from ensuring the quality of the products or services offered remains superior, to maintaining good relationships with customers. This also includes monitoring the market and being flexible to changing trends and consumer needs. What is no less important is paying attention to operational efficiency and managing finances wisely to maintain the financial health of entrepreneurs. Strategic efforts are needed to strengthen such as developing local partnerships, community empowerment, promotion and marketing, product diversification and access to financing. Apart from that, the government needs to make efforts to support MSMEs through Article 97 of the Job Creation Law. The government allocates funds to the community to help MSMEs to operate and reach the market. thus providing positive implications for entrepreneurs (MSMEs) and local residents. Advice from researchers for MSME business actors to innovate more creatively and keep up with current developments by utilizing the latest technology, and also involving local residents to participate in improving the local economy.

The success of MSMEs in the internationalization process cannot be separated from business strategy, in the form of creative and innovative strategies which are the methods used by companies to expand and sell products/services outside their domestic market. This research aims to analyze the creative and innovative strategies carried out by Pempek Syamil Palembang. The research method used in this research is a qualitative descriptive research method. Facts in the field are the main focus in this research, by describing them in as much detail as possible based on these facts. Through this research, the author succeeded in finding that the creative and innovative strategies implemented by Pempek Syamil cover all dimensions of innovation and creativity, namely product, process and marketing. The hope is that through this research, Pempek Syamil Palembang can continue to expand its presence in the international market. In conclusion, innovative and creative strategies are not just a necessity, not just a trend, but an urgent need for modern business and are a necessity and also the main key to winning business competition and sustainability in the international market. By prioritizing innovation and creativity in every aspect of business, entrepreneurs can create significant added value, build competitive advantages, and achieve long-term success in this competitive entrepreneurial world.

This research utilizes the library research method, which involves the use of library sources as the basis for collecting research data. These sources include books and scholarly journals relevant to the topic under investigation. The purpose of this research is to know and understand the implementation of entrepreneurial strategies in the context of education as a whole. This research discusses the implementation of entrepreneurial strategies in the context of education and how it can realize competitive dynamics in educational institutions. In this challenging era, educational institutions are required to not only produce academically qualified graduates, but also have the readiness to face the rapidly changing business world. The data collected was carefully analyzed to support the arguments built in this study. The findings of this study illustrate that the implementation of entrepreneurial strategies in education can create a dynamic and competitive atmosphere in educational institutions. This can be realized through building soft skills or entrepreneurial character, developing quality educational programs, and implementing effective marketing strategies. The implications of this research provide an important contribution in enriching the understanding of the importance of entrepreneurship integration in an educational context and how it can produce graduates who are ready to compete in an increasingly complex business world.